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CATALOG OF COPYRIGHT ENTRIES 

Third Series 



VOLUME 8, PART 11 B, NUMBER 1 



Commercial Prints and Labels 



JANUARY-JUNE 

1954 




COPYRIGHT OFFICE 

THE LIBRARY OF CONGRESS 

WASHINGTON: 1954 



CATALOG OF COPYRIGHT ENTRIES 
Third Series 



CATALOG OF COPYRIGHT ENTRIES 
Third Series 



VOLUME 8, PART 11 B, NUMBER 1 



Commercial Prints and Labels 



JANUARY-JUNE 



1954 




COPYRIGHT OFFICE 

THE LIBRARY OF CONGRESS 

WASHINGTON: 1954 



REMOVAL OF DEPOSITS FROM 
COPYRIGHT OFFICE 

NOTICE is given to authors, copyright proprietors and 
other lawful claimants that they may claim and remove 
before January 1, 1956, any article of the following named 
classes of published works deposited for copyright between 
January 1, 1952, and January 1, 1953, not reserved or dis- 
posed of as provided by sections 213 and 214 of Title 17 of 
the United States Code and still remaining in the files ot the 
Copyright Office at the time of the request for their removal. 
The classes of published works covered by this notice are: 

Books and Pamphlets. 

Contributions to periodicals. 

Works of art; models or designs for works of art. 

Reproductions of a work of art. 

Drawings or plastic works of a scientific or technical char- 

acter. 

Photographs. 

Prints and pictorial illustrations excluding prints or labels 
used for articles of merchandise. 

Other published works and all unpublished works are 
excluded from this notice. 

The request for the removal of any copyright deposit 
should be signed by the person entitled thereto or his duly 
authorised agent. Such request should identify the work by 
stating the title, author, copyright proprietor, registration 
number and year of deposit, and should be addressed to the 
Copyright Office, Library of Congress, Washington 25, D. U. 



L. C. card, 6-35347 



This number identifies the Library of Congress printed 
card for the complete series of the Catalog of Copyright 
Entries. 

For sale by the Register of Copyrights, Library of 
Congress, Washington 25, D. C. Price for this part: 
$1.00 per issue, $2.00 per year. 



COMMERCIAL PRINTS AND LABELS 



An alphabetical list of prints and labels published in connection with the sale 
or advertisement of articles of merchandise or services, registered during 
the period covered by this issue. Each registration is entered under the name 
of the copyright claimant. Brief entries in the form of cross-references from 
other names associated with the claim of copyright in the works and from 
variant forms of names are interfiled with the main entries. 



AP PARTS CORPORATION. © 

At last, a heavy duty truck muffler 
with power, long life, safety and 
silence. (In Commercial car jour- 
nal, Mar. 19514., p. I52-I53) 
Appl. author: Gua H. Bobertz. 
©lMar5k; KK97k87. 
Fewer engine overhauls when you use 
Miracle Power [additive] (In Farm 
journal, Nov. I952, p. 68) Appl. 
author: Gus H. Bobertz. 
©110ct52; KK9715I. 
How I keep my car In condition, by 
Duane Carter. Miracle Power (.ad- 
ditive] (In Automotive service 
digest, May 195k, p. 30) Appl. 
author: Gus H. Bobertz. © IMaySk: 
KK971514.. 
How I keep my engine tuned, by Deb 
Snyder. Miracle Power [additive] 
(In Mechanlx illustrated, Mar. 
195k, p. 219) Appl. author: Gus 
H. Bobertz. © 25Feb5k; KK97I4.85. 
How to earn $2,000 extra this year. 
AP muffler. (In Motor, Mar. I95I4., 
p. 162-163) Appl. author: Gus H. 
Bobertz. © lMar5k; KK96I6I. 
How to make an extra $612 net for 
every 100 cars you service, by 
Laurel C. Worman. Miracle Power 
[additive] (In Motor, Mar. 195k, 
p. 161) Appl. author: Gus H. 
Bobertz. © lMar5k; KK96I6O. 
How to stop valve troubles, by Duane 
Carter. Miracle Power [additive] 
(In Mechanlx illustrated, May 195k, 
p. 215) Appl. author: Gus H. Bo- 
bertz. © 2lApr5k; KK97153. 
How your dealers can make an extra 
$612 net for every 100 cars they 
service, by Laurel C. Worman. 
Miracle Power cadditives (In 
Jobber topics, Feb. 1954, P- 263) 
Appl. author: Gus H. Bobertz. 
© lFeb^k; KK95346. 
The new AP heavy duty truck muffler 
has everything you want. (In Com- 
mercial car journal, May I95J4., p. 
136-137) Appl. author: Gus H. 
Bobertz. © lMay5k (in notice: 
1953); KK97150. 
Stop valve troubles with Miracle 
Power [additive] (In the Saturday 
evening post, May 29, 195/4., p. 50) 
Appl. author: Gus H. Bobertz. 
© 29May5l4.; KK97k92. 
This national advertising can mean 
§2000 extra per year to you. AP 
mufflers. (In Motor, Feb. 195/4., 
p. 160-161) Appl. author: Gus H. 
Bobertz. © lFeb5k; KK9I4.127. 

^ r^n 10 "! 1 adver tls*ng can mean 
»<i,000 extra per year to your 



dealers. AP muffler. (In Jobber 
topics, Feb. I95I4., p. 130-131) 
Appl. author: Gus H. Bobertz. 
© lFeb5k; KK93932. 
Tune up your engine while you drive, 
with Miracle Power [additive] (In 
Farm journal, Mar. 195k, p. 85) 
Appl. author: Gus H. Bobertz. 
© 15Peb5i4.; KK9714.86. 
Tune up your engine while you drive, 
with Miracle Power [additive] (In 
Sports afield. Mar. 195k, p. 6) 
Appl. author: Gus H. Bobertz. 
© 2kFeb5k; KK96I59. 

ABBOTT LABORATORIES. © 

Bad news for the cocci. Erythrocin 
with sulfas. (Pharmaceutical) 
Folder. Appl. author: C. S. 
Downs. © 25Feb5i4.; KK9kk22. 

Diaper rash?' Guard baby's skin with 
Covicone, scientific new skin 
cream. (Pharmaceuticals) Display 
poster. Appl. author: John C. 
Michalek. © 10Mar5k; KK9I4.7O6. 

Dlshpan hands? Not if you use Covi- 
cone, wonderful new protective 
skin cream. (Pharmaceuticals) 
Display poster. Appl. author: 
John C. Michalek. © 10Mar5k; 
KK9I4.707. 

Erythrocin Stearate. (Pharmaceuti- 
cal) Blotter. Appl. author: 
C. S. Downs. 

Apr. 195k. ©25Mar5k; KK97676. 
June 195k. © 25May5k; KK97677. 

Erythrocin with sulfas. (Pharmaceu- 
tical) Blotter. Appl. author: 
C. S. Downs. 

May 195k. © 26Apr5k; KK9763k. 
July 195k. © 22Jun5k; KK97633. 

For functional uterine bleeding, 
Blutene chloride. (Pharmaceuti- 
cals) Folder. Appl. author: 
John C. Michalek. © 17NovS3; 
KK93292. 

For organisms which resist other 
antibiotics ... Prescribe Eryth- 
rocin. (Pharmaceutical) Folder. 
Appl. author: C. S. Downs. 
© 10Sep53; KK9k703. 

For your seborrheic dermatitis pa- 
tients, prompt relief of itching, 
effective control of scaling. 
Selsun. (Pharmaceutical) Appl. 
author: C. S. Downs. © 5Mar5k: 
KK9k628. J J *' 

Great potency in tiny form. Opti- 
lets. (Pharmaceuticals) Folder. 
Appl. author: John C. Michalek. 
© 210ct53; KK9329O. 

He's heard the call for Vi-Daylin. 
cRoller coaster scene: (Pharma- 
ceuticals) Folder. Appl. au- 
thor: John C. Michalek. © 230ctSV 
KK93291. ' 



Here's what Selsun does to dandruff 
... Sulfide suspension. (Phar- 
maceuticals) Folder. Appl. au- 
thor: John C. Michalek. 
© 10 Jul 53; KK93286. 

He's heard the call for Vi-Daylin. 
cSnow battle scenes (Pharma- 
ceutical) Folder. Appl. au- 
thor:^. S. Downs. © l 9 Jan5k; 

It seems hard to believe that so many 
blood-building & nutritional fac- 
tors ... Iberol. (Pharmaceutical) 
Folder. Appl. author: C. S. 
Downs. © 19Mar5k; KK9k921. 
Mr. Cocci meets his match. Erythro- 
cin. (Pharmaceutical) Folder. 
Appl. author: C. S. Downs. 
© 13Nov53; KK97J4.50. 
Mr. Puffer is a vitamin duffer. 
Dayalets. (Pharmaceuticals) 
Folder. Appl. author: John C. 
Michalek. © 7Dec3'3; KK93295. 
Mrs. Skinner is a vitamin-sinner. 
Dayalet. (Pharmaceutical) Fold- 
er. Appl. author: C. S. Downs. 
© 12Feb5k; KK9kk21. 
The new oral therapy for functional 
uterine bleeding. Blutene chlo- 
ride. (Pharmaceutical) Folder. 
Appl. author: C. S. Downs. 
© 30 Apr 5k; KK962k8. 
No messy ointments, no bedtime ritu- 
als with easy to use Selsun sul- 
fide suspension. (Pharmaceuti- 
cals) Folder. Appl. author- 
John C. Michalek. © 16Senb'V 
KK93287. ' 

Over fed, never wed ... Prescribe 
Desoxyn hydrochloride. (Pharma- 
ceuticals) Folder. Appl. au- 

KK93288! to °' Michalek - © 90ct53; 

Pelo y su foliculo. Selsun. (Phar- 
maceuticals) Folder. Appl. au- 
thor: Thomas Sheldon Bird. 
©22Feb5k; KK9kl5k. 

Put them all In the picture ... All 
the patients who represent the 
uses for short-acting Nembutal. 
(Pharmaceuticals) Folder. Appl. 
author: John C. Michalek. 
© 2Jun53; KK93285. 

Regi6n antecubital Izqulerda venas 
y nervlos subcutflneos. (Pharma- 
ceuticals) Folder. Appl. au- 
thor: Thomas S. Bird. © 3Jun5k; 
KK96981. ^' 

Still directing the show ... 
Sulestrex. (Pharmaceuticals) 
Folder. Appl. author: John C. 
Michalek. © 1 Apr 53; KK93283. 

Take your patients from here to here 
in k to 6 weeks with Selsun. 
(Pharmaceuticals) Folder. Appl. 
author: John C. Michalek. 
© 19Nov53; KK93293. 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



ABBOTT LABORATORIES. Cont'd. 

They'd decorate it all In an hour 
... Nembutal. (Pharmaceuticals) 
Folder. Appl. authors John C. 
Michalek. © 27Nov53; KK93294. 
When his diet wears thin ... Pre- 
scribe Desoxyn hydrochloride. 
(Pharmaceuticals) Folder. Appl, 
author: John C. Michalek. 
©2i(.Apr53; KK9328I4.. 
When she sees the world like this 
... Try prescribing 3 Iherol 
tablets a day. (Pharmaceuticals) 
Folder. Appl. author: John C. 
Michalek. © 120ct53; KK93289. 
When too many meals look like this 
... Sur- Bex. (Pharmaceutical) 
Folder. Appl. author: C. S. 
Downs. © 27 Jan53 (in notice: 
1952); KK93831. 
You see some of them everywhere. 
The patients who represent the 44- 
uses for short-acting Nembutal. 
(Pharmaceutical) Folder. Appl. 
author: C. S. Downs. © llJun54; 

ACADEMY RECORDS. 

Academy [phonograph] records. La- 
bel. © J. M. Lindauer & Orville 
E. Newby, d.b.a. Academy Records; 
lDec535 KK93367. 

ACE PAPER COMPANY, INC. © 

Beautiful hosiery made of Du Pont 
nylon. [No. 666 ballet bouquet] 
Label. Appl. author: Leo Klein- 
man. ©25Mar5l).; KK9I4.667. 
ACHESON DISPERSED PIGMENTS COMPANY. © 
The function of carbon black in the 
protection of exposed polyethy- 
lene. Technical bulletin no. 100. 
Sheet. Appl. author: Raymond 
Szymanowitz. © 10May54; KK96720. 

ACKKHKAN, SIMON AND SCHLOSS TRUSTS NO. 
1 THRU NO. 6, d.b.a. BARRETT'S. SEE 
Barrett's. 

ACME SUPPLY COMPANY, INC. © 

Sans deodorant is a stainless, crys- 
tal clear vanishing liquid ... 
Hi-Lite shampoo. Sheet. Appl. 
author: A. L. Nugey. © 29Apr52; 
KK95388. 

ACROMARK COMPANY. © 

Models E and ET wire and tube mark- 
ing machines, hand operated. 
l -eet. Appl. author: Harold 0. 
Bates. ©l6Apr5l).: KK95869. 

ACTON MANUFACTURING COMPANY, INC. © 
An Acton cooler. The quality gift 
for Christmas and all the rest 
of the year. (In the Coca-Cola 
bottler, Nov. 1953, P- 5) A PPi« 
author: William Herbert McDaniel. 
© 15N0V53; KK9244.5. 
New cooler eh? (Portable beverage 
coolers) Folder. Appl. authors: 
Grant M. Acton & D. Robert Bone- 
brake. © 26Feb51)-; KK9$2l).2. 
The star performer of 1951+. (Cool- 
er) (In the Coca-Cola bottler, 
Apr. 1951)., p. 13) Appl. author: 
William Herbert McDaniel. 
© 15Apr5l)-; KK95896. 

AD SCRIBE. . , . 

Get set to stop on a dime. (Automo- 
bile service) Card. © R. L. 
Rainey, d.b.a. Ad Scribe; 21Jun5l+; 

KK97597* 
It cost less to have it done right. 
(Automobile service) Card. 

© R. L. Rainey, d.b.a. Ad Scribe; 

21Jun5l).; KK97596. 
Why be a Willie the weaver because 
of front end trouble? (Automobile 
service) Card. © K. L. Rainey, 
d.b.a. Ad Scribe; 21Jun5^; 
KK97598. 

ADAMS MANUFACTURING AND SUPPLY COM- 
PANY. © 



Nailettes for glamour. (Decals for 
nails) Label. Appl. author: 
J. Verner White. © 26Mar51).; 
KK95671. 

ADAMS SERVICE PRODUCTS. © 

Something new for him, a gift that 
is different. (Necktie cases) 
Sheet. Appl. author: Charles 
Adams. © 1Nov53; KK96162. 

ADDRESSOGRAPH-MULTIGRAPH CORPORA- 
TION. © ,_,*.« 
1). out of 101 ways to mechanize busi- 
ness writing with Addressograph 
methods. (Office equipment) (In 
Time, Mar. 1, 1954. P« 79) Appl. 
author: Charles Farran. © 25Feb5l4.; 

KK94775. 
Introducing a new, low-cost certi- 
fied Multilith Master for short- 
run duplicating. (Office equip- 
ment) (In Offset duplicator re- 
view, Feb. 195I+, P- 28-29) Appl. 
author: Charles Farran. 
© 15Feb5l).; KK9l).327. 
An invitation to the man who wants 
to cut costs. (Office equipment) 
(In Business week, Jan. 9, 1954-, 
p. 105) Appl. author: Charles 
Farran. © 9Jan^; KK93331. 
It performs paperwork magic. (Of- 
fice equipment) (In Time, May 10, 
I95I4., p. 101) Appl. author: 
Charles Farran. © 6May54; 
KK961).88. 
A modern production station for bet- 
ter duplicating results. Multi- 
lith model 81 ... (Office equip- 
ment) (In Offset duplicator re- 
view, Jan. 195U-, P- 24-25) Appl. 
author: Charles Farran. 
©15Jan5lt-; KK93783. 
6 examples of how Addressograph 
plates think for you as well as 
write. (Office equipment) (In 
American business, June 1954, P« 
1) Appl. author: Charles Farran. 
© lOJun5l).; KK9756I. 
This is the story of Multilith test- 
ing, that guarantees consistent 
quality results from certified 
Multilith [office] supplies. (In 
Offset duplicator review, May 
1951+, P. 26-27) Appl. author: 
Charles Farran. © 15May54; 
KK966U7. 
20 items in only 5 square inches. 
(Office equipment) (In Time, Jan. 
11, 1951+, p. 81) Appl. author: 
Charles Farran. © 7 Jan5l+; 
KK93330. 
What every operator should know 

about Multilith certified products. 
(In Offset duplicator review, Dec. 
1953, P^ 22-23) Appl. author: 
Charles Farran. © 15Dec53; 
KK92333. 
ADELSON, CHARLES R. , J. L. ADELSON, 
R. H. ADELSON AND CHARLES R. ADEL- 
SON, AS TRUSTEE FOR HIS DAUGHTER 
E. S. SHAPER, composing the firm 
DELSON CANDY COMPANY. SEE Delson 
Candy Company. 
ADELSON, J. L., CHARLES R. ADELSON, 
R. H. ADELSON AND CHARLES R. ADEL- 
SON, AS TRUSTEE FOR HIS DAUGHTER 
E. S. SHAPER, composing the firm 
DELSON CANDY COMPANY. SEE Delson 
Candy Company. 
ADELSON, R. H., CHARLES R. ADELSON, 
J. L. ADELSON AND CHARLES R. ADEL- 
SON, AS TRUSTEE FOR HIS DAUGHTER 
E. S. SHAPER, composing the firm 
DELSON CANDY COMPANY. SEE Delson 
Candy Company. 
ADHESA-PLATE MANUFACTURING COMPANY. € 
Here's how to put on and keep on an 
Adhesa [marking] plate. Folder. 
Appl. author: Henry A. Thomas. 
© 10Se P 53; KK93939. 



ADLER, ALBERT, t.a. ADMARK. SEE 
Admark. 

ADMARK. . .„ 

Admark window display stops traltlc, 
sells jewelry. Sheet. © Albert 
Adler, t.a. Admark; 2Apr5lj.; 
KK96372. 
Genuine Queen of the Nile Scarab 
jewelry, as worn by Lori Nelson 
... Laminated display board. 
© Albert Adler, t.a. Admark; 
220ct53; KK9335i<- 
Selections from America's finest 
line of Scarab jewelry, identifi- 
cation bracelets, money clips. 
1953-54- catalog. 20 p. © Albert 
Adler, t.a. Admark; l6Jul$3j 
KK92588. 
ADVANCE LITHOGRAPHING COMPANY. © 

For only 5^ a month ... Ford dealer 
travel calendar. Folder. Appl. 
author: Robert K. Mielenz. 
© l5Feb5l).; KK93718. 
ADVANCE MOLDING CORPORATION. © 

Assembly instructions for scale mod- 
el Jaguar XK 120. (Toy) Sheet. 
Appl. author: Sidney Lewis. 
© 25Mar5l+; KK9631+-9- 

ADVERTISING ASSOCIATES, INC. © 

Look inside for your free gift re- 
ward. May belongs to Kay, the 
savings belong to you. (Jewelry & 
related items) Folder. 
© 12Apr5l).; KK96179. 
The perfect marriage should begin 
with a perfect diamond. The cen- 
ter diamond of every Eternally 
Yours engagement ring ... (In 
Modern screen, Jan. 195U-, P* °5> 
© 10Dec53; KK9I4.826. 
The perfect marriage should begin 
with a perfect diamond. Eternally 
Yours. For diamond perfection, 
that seal is your protection. (In 
Look, Dec. 15, 1953, P- !57) 
© lDec53; KK9lt-828. 
The perfect marriage should begin 
with a perfect diamond. Eternally 
Yours. The center diamond of ev- 
ery engagement ring ... (In Glam- 
our, Dec. 1953, P- 12 °) 
© 22Nov53; KK94829. 
Santa's here with a wonderful free 
gift for preferred customers. 
Appl. title: Kay Jewelers' Christ- 
mas gift folder, Nov. 1953. 
(Jewelry & related items) Folder. 
© I50ct53; KK9l).827. 
AIRBORNE ACCESSORIES CORPORATION. © 
Electro-mechanical equipment for 
aircraft. 8 p. Appl. author: 
W. R. Hopkins. ©6Jan5l).; KK956O7. 
In Houston Larry Isaacson says, this 
rugged ANGLgear is fast growing in 
popularity. (In Industrial dis- 
tribution, Apr. 1952, P. 162) 
© 1 Apr 52; KK93l)-93. 
AIRCRAFT AND AUTOMOTIVE PARTS DISTRIB- 
UTORS. © „ m . 
Are your tires slap-happy? Tires 
trued the Tru-O-Matic way ... 
Sheet. Appl. author: Cecil E. 
Center. © l8Dec53; KK92423. 



AIRCRAFT-MARINE PRODUCTS, INC. © 



In- 



AMP double action hand tools, 
struction sheet no. IS-1552. 
Appl. author: Jean C. Esh. 
© l$Dec$3; KK92973. 

AMP double action hand tools, 
struction sheet no. IS-1553- 
Appl. author: Jean C. Esh. 
© l5Dec53; KK92974-. 

AMP double action hand tools, 
struction sheet no. IS-1554- 
Appl. author: Jean C. Esh. 
© l5Dec53; KK92927. 
Crimping head 69O6O for AMP Dyna- 
Crimp tool. [Instruction sheet 
no.] IS-1563. Appl. author: 
Jean C. Esh. © 30Dec53; KK93386. 



In- 



In- 



1954 



COMMERCIAL PRINTS AND LABELS 



AIR-SHIELDS, INC. © 

The Rockette. (Oscillating bassi- 
net) Folder. Appl. author: Lee 
Ramsdell & Co., inc. © 6May53; 
KK96297. 

To help save tiny lives. The Iso- 
lette, the air-conditioned infant 
incubator. Polder. Appl. au- 
thor: Lee Ramsdell & Co., inc. 
© 7Apr53; KK95I65. 

The Vapojette, super saturation at- 
tachment ... within the Isolette 
infant incubator. Sheet. Appl. 
author: Molly Goodell Armstrong. 
© 20Apr5i4_; KK975I4.6. 

AIRTRON, INC. © 

Directional couplers. Technical 
bulletin T-2I4.OO. Polder. Appl. 
author: Wehner Advertising Agency. 
© 15Jun5ij.; KK97l|JL5. 
ALBERTA'S CERAMIC STUDIO. 

[Mold catalog, pages 33~3k] Sheet. 
©Alberta's Ceramic Studio, Char- 
les E. Gaskell & Alberta S. Gas- 
kell, co-owners; 9Peb5^; KK93520. 

[Mold catalog, pages 35~36] Sheet. 
©Alberta's Ceramic Studio, Char- 
les E. Gaskell & Alberta S. Gas- 
kell, co-owners; 9Feb5l4.; KK93519. 

ALBIN, CHARLES H. AliD JULE R. VON 
STERNBERG, a copartnership of SHOW- 
HOUSE. SEE Show-House. 

ALBRECHT, WENZEL ANTON. © 

The [toy] fiddle with a fish line 
string and a clothes line bow. 
Label. © HJun54; KK97336. 

ALCONOX, INC. © 

The master cleaner. Alconox wetting 
agent. Net weight 3 lbs. (Deter- 
gent) Label. © lOFeb^; 
KK95122. 

ALDAN RUBBER COMPANY. © 
Aldanack. Folder. 

v. 15, no. 12. ©HDec53; 

KK92675. 
v. 16, no. 1. © 20Jan5lj.; 

KK9314+8. 
v. 16, no. 2. © 19Feb5l+; 

KK94311J-. 
v. 16, no. 3. © 13Mar5l4.; 

KK95212. 
v. 16, no. I4.. © 13Apr5l;; 

KK96261. 
v. 16, no. 5. © 10May5i 4 .; 

KK97O8I4.. 

ALEXANDER, EDWIN J. © 

Savings and loan accounting forms 
for pen entry and machine posting. 
Calendar. Appl. title: Boy in 
window. © 20Dec53; KK93368. 

ALFIERI, ROMEO, sole owner BURNER MAID 
PRODUCTS COMPANY. SEE Burner Maid 
Products Company. 

ALL-JERSEY MILK PRODUCTS OP CALIFOR- 
NIA, INC. © 

All-Jersey milk, extra delicious any 
time, extra nutritious all the 
time. (In Chowchilla news, Chow- 
chilla, Calif., June 10, I95I4-, p. 
3-A) Appl. author: Beaumont & 
Hohman, inc. © 10Jun5l 4 .; KK9738I. 
Milk bargain. Delicious All-Jersey 
milk provides more vital food ele- 
ments, at no extra cost. (In 
Stockton record, Stockton, Calif., 
Feb. 12, 195^, p. 12) Appl. au- 
thor: Beaumont & Hohman, Inc. 
© 12Feb5lj.; KK938I4.O. 
Milk is your best buy in food, All- 
Jersey Is your best buy in milk. 
(In Chowchilla news, Chowchilla, 
Calif., June 3, I95I4., p. I4.-A) 
Appl. author: Beaumont & Hohman, 
inc. © 3Jun54; KK97382. 
Nov; for 1st time, families in Stock- 
ton area can enjoy All-Jersey 
queen of quality milk. (In Stock- 
ton record, Stockton, Calif., Jan. 



21, 195^, p. 8) Appl. author: 

Beaumont & Hohman, inc. © 21Jan5l4.; 

KK93087. 
Shopping list. All-Jersey milk 

costs no more. (In Chico enter- 
prise-record, Apr. 8, 195l|., p. 8) 
Appl. author: Beaumont & Hohman, 
inc. © 8Apr5li.; KK955I4I4.. 
Thank you mothers of Stockton. (In 
Stockton record, Stockton, Calif., 
Feb. 2, I95I4., p. 10) Appl. au- 
thor: Beaumont & Hohman, inc. 
© 2Feb5l].; KK93Z4.O2. 

ALL-POWER MANUFACTURING COMPANY. © 
Drip Proof sink strainer. Beauty- 
flex. Label. Appl. author: Mori 
Ovsey. © lApr5l| (in notice: 1953); 
KK958O9. 
Non-breakable, All-Power salad and 
all purpose utility bowl. Label. 
Appl. author: Mori Ovsey. 
© Uun53; KK958O8. 

ALLEN (MARK) COMPANY. © 

Make with a TV smile. New Kontrol 
dental stain remover. (In Oregon 
daily journal, v. 53, no. 83, p. 
3) Appl. author: Arthur Meyer- 
hoff & Co. © ll4.Jun5lj.; KK97621. 

ALLEN, ROY J. © 

Cooking wine. After opening, store 
in refrigerator. Label. 
© HJan5lj.; KK95112. 
Cooking wine makes good meats bet- 
ter, makes tough meats tender. 
California table wine. Label. 
© HJan5lj.; KK9IJ.353. 

ALLIED CONTROL COMPANY, INC. © 

New 5OG sub-miniature relays. Bul- 
letin 1002. Folder. Appl. au- 
thor: William A. Cather, III. 
© 26Apr5l4_; KK95588. 

ALLIED LITHO SUPPLY COMPANY. 

An investment in increased produc- 
tion, better printing. Alsco ball 
bearing form ink and form water 
rolls. Give them a whirl. (Print- 
ing machine rollers) Label. 
© Benjamin Ebersole, d.b.a. Allied 
Litho Supply Co.j 8Mar51+; KK95I+02. 

An investment In increased produc- 
tion, better printing. Alsco ball 
bearing form ink and form water 
rolls. No image slur. (Printing 
machine rollers) Label. ©Ben- 
jamin Ebersole, d.b.a. Allied 
Litho Supply Co.; 8Mar5lj.; KK95I4-O3. 

An Investment in increased produc- 
tion, better printing. Alsco 
oversized distribution and ductor 
rolls. (Printing machine rollers) 
Label. © Benjamin Ebersole, 
d.b.a. Allied Litho Supply Co.; 
8Mar5l(.; KK95I4.0I4.. 

ALLIED WESTERN. 

Gadgetland. (Kitchen & bar acces- 
sories) 26 p. ©Allied Western 
Distributors, inc., d.b.a. Allied 
Western; 2Nov^3; KK92362. 

Gifts 'n gadgets. (Kitchen & bar 
accessories) 18 p. ©Allied 
Western Distributors, inc., 
d.b.a. Allied Western; 2Nov53; 
KK92363. 

Here's cheer. Dohrmann's. (Kitchen 
& bar accessories) 16 p. 
© Allied Western Distributors, 
inc., d.b.a. Allied Western; 
15Nov53; KK92I4I4.O. 

ALLIED WESTERN DISTRIBUTORS, INC., 
d.b.a. ALLIED WESTERN. SEE Allied 
Western. 

ALLSTATE INSURANCE COMPANY. © 

Death goes to a matinee. Everything 
went wrong with Sue Young's sched- 
ule that morning. (In the Satur- 
day evening post, June 26, 195^ » 
p. 88) © 23Jun5l4.; KK976I4J.. 



Emergency exit. Worry and fear 
showed in Joe Conklin's face when 
he raced from his office. (Auto 
insurance) (In the Saturday eve- 
ning post, Apr. 3, 195I1., p. 86) 
© 31Mar5lj.; KK951I4.7. 

Fatal case of spring fever. Fred 
Bennett never felt better in his 
life ... (In the Saturday eve- 
ning post, May 1, 1954, p. 98) 
© 28Apr5l + ; KK9563O. 

Monotony can be deadly. Dave Glea- 
son wasn't a speed demon. (In the 
Saturday evening post, May 22, 
1954, P. 128) © 19May5l|.; 
KK96\33. 

Whatever happens, you're in good 
hands with Allstate auto insur- 
ance. [Cars under bridge] (In 
the Saturday evening post, May 
22, 1954, P. 129) © 19May5l4-; 
KK96U32. 

Whatever happens, you're in good 
hands with Allstate auto insur- 
ance . [ Country club s cene ] ( In 
the Saturday evening post, May 1, 
I95I4., p. 99) © 28Apr54; KK95629. 

Whatever happens, you're in good 
hands with Allstate auto insur- 
ance. [Outside view of hospital] 
(In the Saturday evening post, 
Apr. 3, 195J+, P. 87) © 31Mar5l4.; 
KK9 51I+6. 

Whatever happens, you're in good 
hands with Allstate auto insur- 
ance. cStreet scene; theatreD 
(In the Saturday evening post, 
June 26, 195k, P. 89) © 23Jun5l4-; 
KK9761(.2. 

ALLYN, ALVIN L., d.b.a. SHARK CHASER 
CHEMICALS COMPANY. SEE Shark 
Chaser Chemicals Company. 

ALMAY DIVISION of SCHIEFPELIN AND 
COMPANY, INC. SEE Schieffelin 
and Company, inc. 

ALTHEIMER AND BAER, INC. © 

All-steel, 3 lA foot capacity rub- 
ber tire wheelbarrow. (In the 
Birmingham news, Birmingham, Ala., 
Feb. 28, I95I4.) © 28Feb5lj.; 

KK94374. 
All-Timer new AC DC electric-porta- 
ble-rotary-3 in 1 power saw-bench 
and carrying case. (In the Daily 
advance, Lynchburg, Va., Feb. 5, 
1954, p. 16) © 5Peb5l4.; KK95W4-9. 

Dinnerware for 8 plus aluminum cook- 
ware. All-Timer. (In Buffalo 
courier-express pictorial, Feb. 7, 
195IJ-, P. 3D ©7Peb5lj.; KK95U51. 

Dormey, America's greatest mixer 
value. Dormeyer portable mixer, 
plus $7.95 Sheffield steel 3 pc. 
carving set. (In the Muskegon 
chronicle, Muskegon, Mich., Mar. 
I4., I95IJ-, P. 25) ©ltMar5l|.; 
KK9 5i440. 

Enjoy quick, tasty, economical meals 
with this Dormeyer Pri-Maid auto- 
matic-electric deep fryer. (In 
the Muskegon chronicle, Muskegon, 
Mich., Dec. 15, 1953, P. Ij-) 
© l5Dec53; KK95453. 

15 piece triple thick waterless 
Guild copper covered aluminum 
cookware. (In the Gastonia ga- 
zette, Gastonia, N. C, Feb. 17, 
I95I4., p. 8) © 17Feb5l4.; KK9l|7li+. 

First time, nationally advertised 
Welch shoulder- shopping- collap- 
sible [baby] stroller. (In the 
Hammond times, Hammond, Ind. , 
Feb. 26, 195U-, P. 11) © 26Feb5l4.; 
KK9I4.7I3. 

1(.5 piece home workshop. All-Timer. 
(Tools) (In the Current-argus, 
Carlsbad, N. M., Mar. 16, 195lj., 
p. 7) © 16Mar5l4.; KK95I4I+2. 

I4. Chathan Huron Bay blankets. (In 
the Alliance review, Alliance, 
Ohio, Feb. 1, 19514., p. 13) 
© !Feb5l4.; KK95I4.5O. 



CATALOG_OFCOPYRIGHONI?^ 



Jan.-June 



ALTHEIMER AND BAER, INC. Cont'd. 
Look what you get for $1.00 down. 
Power tool, heavy duty saw, socket 
wrench set. All- Timer. (In 
Adrian dally telegram, Adrian, 
Mich., Mar. 25, 1954, P. 1Z > 
© 25Mar5^5 KK95WW-. 
9 x 12 foot nylon face rug. Ail- 
Timer. (In the Jackson citizen 
patriot, Jackson, Mich., Feb. Id, 
195k, I'. 16) ©l8Feb 5 4; KK94373. 
30 piece AC-DC electric power tool 
and heavy duty detachable saw. 
All-Timer. (In the Sioux City 
iournal-tribune, Sioux City, Iowa, 
ilTll 1954, P. 7) © l§Mar5l4.; 

KK95445* ^ ,_ 

3 piece All-Timer quality matched 
luggage. (In the Indianapolis 
star magazine, Jan. 10, 195*4-, P« 
21) © 10Jan54; KK95452. 

2 fishing outfits, 3H4- P iec "' A11 " 
Timer. (In the Florence times, 
Florence, Ala., Mar. 14, 1954, P» 
8) © lkMar54; KK95441* 

2 inch top steel gym set. All- 
Timer. (In the Fort Dodge messen- 
ger and chronicle, Fort Dodge, 
Iowa, Mar. 11, 195*1-, P- x 9) 
© llMar54; KK95443. 

Wen electric sander & polisher. (In 
the Shreveport times, Shreveport, 
La., Feb. 7, 1954, P« 10_A ' 
© ?Feb54; KK95454- 

^™y B ;iiS -pSi? beautiful 
way to dress. Our new Basic 
Iress for spring 1954- <gJ* e _. 
New York times, £«*•§£' 15W * P * 
9) © 2i|.Jan5li.; KK93189. 

ALTNOW, GEORGE GUSTAV. paclfic 
pacific Wire-Grams. SEh Pacini 
Wire Works Company. 

^ ml T SXS" °to f wfth^oftable 
BO °irrigft e ion. 6 Alcoa. (F P a rm irriga- 

tionpipe) (I« o ^ 0rld %^° We Ap P l. 

rancher, Apr. 195*4-, P» 2 7 ) A ppi. 

ISr: Ross B. Whidden. 

© lApr5l4-; KK95262* 
Florida vegetable grower uses sprin- 
kler irrigation, ups value of crop 
100 0/0. Alcoa. (Farm irrigation 
nine) (In Florida grower and 
richer Mar. 1954, P- 26) Appl. 
author: Ross B. Widaen. © Blar^, 

GrSHSze-winning cabbage with 
^portable sprinkler irrigation. 
Alcoa. (Farm irrigation pipe) 
iMarketgrowe^^ournal.M^ 

Bladen! ©^54; =9*97- 
irrigates in lAth the time with 
portable irrigation. Alcoa. 
(Farm irrigation pipe) (In Market 
growers journal, Apr. 1954, P« W 
g?l! author: Ross B. Whidden. 
© 25Mar54; KK95«79. 
*6500 portable irrigation system 
pays for itself in two 9ea 8 on . 
Alcoa. (Farm Irrigat ion -P^) 
(In Successful farming, May 195k, 
r. 18) Appl. author: Ross B. 
Whidden. 1 ) 2 5 Apr 5 4; KK 9 60 5 3. 
Sprinkler irrigation of pastures 
helps dairyman beat high feed 
costs. Alcoa uses superior pipe. 
(In Farm journal, July 195*4-, P« 
13) Appl. author: Ross B. 
Whidden. © 1*4-Jun54; KK97&47. 
Sprinkler irrigation of pastures 
helps dairyman beat high feed 
costs. Tempered aluminum alloy 
fits Alcoa Pipe for rough service. 

[S^pf 27 8) ai lpol'. au?noK>ss 

B? 5 Whidden. © 2 5 Lr54 5 KK94786. 
Sprinkler irrigation raises alfalfa 
vield 1 1/2 tons per acre, hay 
yield up 20 °/o. (Farm Irrigation 



, rr (In Western farm life, May 
15, 1954, P- 3) Appl. author: 
Ross B. Whidden. © 15May54? 
KK96498. 
Sprinkler irrigation system ups milk 
production (X 0/0. Alcoa. (Farm 
irrigation pipe) (In Farm manage- 
ment. Mar. 1954, P- 66) Appl. 
author: Ross B. Whidden. 
© 25Feb54; KK94575. 
Sprinkler irrigation ups tobacco 
yield 500 pounds per acre. Alcoa. 
(Farm irrigation pipe) (In the 
Progressive farmer, Mar. 195*4-, P« 
7k) Appl. author: Ross B. Whid- 
den. © 15Feb54; KK97646. 
Sprinkler method saves enough water 
to irrigate extra 70 acres. Al- 
coa. (Farm irrigation pipe} (In 
Irrigation engineering and main- 
tenance, Mar. 1954, P- 16) Appl. 
author: Ross B. Whidden. 
© 5Mar54; KK96051. 
ALUMINUM COOKING UTENSIL COMPANY. © 
Presenting America's newest and most 
exciting cooking utensils. 
Hallite, by Wear-Ever. (In La- 
dies' home journal, Nov. 1953, p. 
hO) Appl. author: Fuller & Smith 
& Ross. © 280ct53; KK95805. 
You can't beat coffee made this way. 
Wear-Ever aluminum coffee makers. 
(In Woman's day, Oct. 1953, P« 
lk3) Appl. author: Fuller & 
Smith & Ross. © 9Se P 53; KK95804- 

AMANA REFRIGERATION, INC. © 

The foundation of any food plan is 

the freezer. Be sure your freezer 

is the Amana upright food freezer. 

(In Sunset, Sept. 1952, P- 94~95) 

©27Aug52; KK94135. 
Here's why the Amana food freezer is 

best. ©2Mar53; KK9665O. 

M Sna Hebrew jewelry, beautifully 
wrought rold plated and rhodium 
finish. ^Sheet. © Max W Law sky, 
d.b.a. Amarna; lDec53; KK93377* 
AMERICAN ASSOCIATION OF INDUSTRIAL 
EDITORS. © 

All about industrial editing. New 
back cover series. Pamphlet. 
Appl. authors: Ellen W. Van Dusen 
& Willis L. Peck. © l6Dec535 
KIC93371. 
AMERICAN BAKERIES COMPANY. © 

Merita, newest in the world, thin 
sliced enriched bread. Net weight 
1 lb. Label. © 4Mar54; KK96I7I. 

AMERICAN BAKERS ASSOCIATION. © 

Do your pupils know the truth about 
bread? (In Scholastic teacher 
magazine, Dec. 2, 1953, P» 2 of 
cover) Appl. author: James J. 
Drain. © 2Dec^3; KK92626. 
k right ways to start your day 
4 right, suggested by Helen Reed, 
well-known home economist. un 
True confessions, Mar. 1954, P« 
70) Appl. author: James J. 
Drain. © 5Feb54; KK94733. 

5- °is£ &£& &»■ 

linln*] (In the Saturday evening 

Look 9 miste*r, no rivets, this new 
kind of brake job lasts 1/3 long- 
er. For a safe Fourth, drive a 
safe car. American Brakeblok 
cbrake lining, (In the Saturday 
evening post, June 26, 1954, P- 
8k) Appl. author: Edwin J. Howe. 
© 23Jun54; KK97648. 



dustries, May 15, 1954, P* 2 49) 
Appl. author: Edwin J. Howe. 
© 15May54; KK96909. 
New type brake reline lasts 1/3 
longer, no rivets. American 
Brakeblok. (In Farm journal, May 
1954, P. 68) Appl. author: Edwin 
J. Howe. © 12Apr54; KK95666. 
Put this page from the Post to work 
selling for you. American Brake- 
blok, America's safety brake lin- 
ing. (In Brake and front end 
service, Apr. 1954, P« 49) Appl. 
author: Edwin J. Howe. © lApr5k; 
KK95878. 
Rivets? Not on these brake shoes. 
They'll last l/3 longer too. 
American Brakeblok [brake liningj 
(In the Saturday evening post, May 
22, 1954, P- I?") Appl. author: 
Edwin J. Howe. © 19May54; 

KK97339. 
This new type brake reline lasts 
1/3 longer, no rivets. American 
Brakeblok. (In Farm journal, June 
1954, P. 44) Appl. author: Edwin 
J. Howe. ©17May54; KK9667O. 
To get there, they drive. American 
Brakeblok, America's safety brake 
lining. (In Jobber topics, May 
1954, P. 174-175) A PPl; author: 
Edwin J. Howe. © 15May54; 
KK9667I. M .. -. 

We've put your picture in the Sat- 
urday evening post. American 
brakeblok, America's safety brake 
lining. (In Motor, Mar. 1954, P« 
88-89) Appl. author: Edwin J. 
Howe. ©15Mar54; KK95987- 
AMERICAN BREEDERS SERVICE. © 

a™i i-beir faith was In us, and they 
^Prospered!' (Artificial feeding} 
(In Western dairy journal, Jan. , 1, 
Jd, _. ct) Appl. author: Ruth- 
rSf I/Ryan, inc! © lJ-»5Mi» 
notice: 1953); KK94250. 
It*s up 50. When 22 DHIA dairymen 
"switched to ABS «i"5'. E""?* 
production went up 5° lt>a- P« 
cow. (Artificial breeding) (In 
W^consin agriculturist and farm- 
er, Mar. 6, 1954, P- i5) ,*P pJ - 
author: Ruthrauff & Ryan, inc. 
©6Mar54; KK96442. 
No bull on my farm. (Artificial 
breeding) (In Western dairy jour- 
nal, Apr. 1, 1954, P. 79) Appl. 
author: Ruthrauff & Ryan, inc. 
©lApr54; KK95656. 

row I'm using ABS sires exclusive- 
ly, my milk production increased 
lVoOO pounds. [Endorsed by] 
Orville'lngebritson . ( Artificial 
breeding) (In the Farmer, Nov. .7, 
iqc^ pt 25) Appl. author: Ruth- 
rauff & Ryan, inc. ©7Hov 5 3; 
KK93825. nj 

Seldom happens, never should. l,ez 
the mirlcle of artificial breeding 
I ... For service on your farm ask 
your operator ... cSmall girl be- 
ing chased by bulla (In Wisconsin 
agriculturist & farmer, Jan. d, 
195^, p. 11) Appl. author: Ruth- 
rauff & Ryan, inc. © 2Jan54 (m 
notice: 1953); KK93869. 
Seldom happens, never should, bey 
S the mir^le of artificial breeding 
For service on your farm call 
or write ... cSmall girl being 
chased by bulla (In Western dairy 
journal, Feb. 1, 1954, P- 71) 
Appl. author: Ruthrauff & Ryan, 
inc. © lFeb54; KK94251- 
So I'm crazy? I'm using a better 
sire and it costs me less money. 
(In Wisconsin agriculturist and 
farmer, Dec. 5, 1953, P- 11) 
Appl. author: Ruthrauff & Ryan, 

in?. © 5Dec 5 3; KK93559. 

When? It is just a matter of time 
before you come to artificial 
breeding. For service on your 
farm c^ll or write. (In western 



1954 



COMMERCIAL PRINTS AND LABELS 



dairy journal, May 1, 1954, P« 55) 
Appl. author: Ruthrauff & Ryan, 
inc. © lMay54; KK97393. 

When? It is just a matter of time 
before you come to artificial 
breeding. For service on your 
farm, phone ... (In Wisconsin 
agriculturist and farmer, Apr. 3, 
1954, P« 17) Appl. author: Ruth- 
rauff & Ryan, inc. © 3Apr5k; 
KK95657. 

Which bull stud? When you choose, 
remember this, ABS raises produc- 
tion twice as much as competitors. 
(Artificial breeding) (In Wiscon- 
sin agriculturist and farmer, May 
1, 1954, P- 11) Appl. author: 
Ruthrauff & Ryan, inc. © lMay54; 
KK97419. 

Will he spread disease? (Artificial 
breeding) (In Western dairy jour- 
nal, Mar. 1, 1954, p. 71) Appl. 
author: Ruthrauff & Ryan, inc. 
© !Mar54; KK95687. 

Will he spread disease? (Artificial 
breeding) (In Wisconsin agricul- 
turist and farmer, Feb. 6, 1954, 
p. 9) Appl. authors Ruthrauff & 
Ryan, Inc. © 6Feb54; KK94852. 

AMERICAN CAST PRODUCTS, INC. © 

Producers of Amercast iron castings 
in these grades 1 Ductile iron ... 
Folder. © l6Feb51j.; KK9IA7I4.. 

AMERICAN CEMENT PRODUCTS, INC. © 

Hill-Stone, custom tailored for your 
property. Bulletin S-30I. Fold- 
er. Appl. author: John Van Wart. 
© 24Jun54; KK9768I. 
New beauty for your home at a new 
low co3t. Quikbrik. Bulletin 
AMC-101. Folder. Appl. author: 
John Van Wart. © Way 54; KK96457. 

AMERICAN CIGARETTE AND CIGAR COMPANY, 
INC. © 

Let your throat enjoy smooth smoking. 
There is no substitute for Pall 
Mall. cFootball scenes (In Look, 
Nov. 3, 1953, p. 64) Appl. au- 
thor: Sullivan, Stauffer, Colwell 
& Bayles, inc. © 3Nov53; KK92661. 
Let your throat enjoy smooth smoking. 
There is no substitute for Pall 
Mall. [Horseback riding scene] 
(In Look, Dec. 1, 1953, p. 53) 
Appl. author: Sullivan, Stauffer, 
Colwell & Bayles, inc. © lDec53; 
KK92662. 
AMERICAN DAIRIES, INC. © 

Made the old-fashioned way, Triple- 
Dipt taste-a-soda, made with three 
dips of Tastemark Ice cream. La- 
bel. © 23Mar54; KK9466I. 
AMERICAN EXTRUDED PRODUCTS COMPANY. © 
Amepco Pro-Mo plastic garden hose, 
5 year guarantee. [Return tag] 
Label. © 23Sep53; KK94347. 
Amepco Realite [plastic] garden hose 
is guaranteed for 8 years. Label. 
© 23Sep53; KK94203. 
12 year guarantee. Amepco Realite, 
America's finest plastic garden 
hose. [Return tag] Label. 
©23Se P 53; KK9434B. 
AMERICAN GREASE STICK COMPANY. © 
The only squeaks left in this car 
are in this envelope. Not a chirp 
in a chassis. (Lubricants) 
© Uan39; KK95634* 

AMERICAN KITCHENS DIVISION, AVCO 
MANUFACTURING CORPORATION. SEE 
Avco Manuf acturing Corporation. 

AMERICAN LEGION. © 

American Legion Auxiliary emblem. 
[Order blank fr regulations] (Mem- 
bership pins) Sheet. Appl. au- 
thor: C. A. Morris. © lApr54; 
KK95O85. 

American Legion emblem catalog, 
1954. (Official Legion & Auxil- 



iary merchandise) 95 p. Appl. 
author: C. A. Morris. © 17Mar54; 
KK94«34. 
For Memorial Day. (Flags, clothing 
& insignia) Folder. Appl. au- 
thor: C. A. Morris. © 2Apr54; 

KK95359. 
Official shirts and ties, membership 

buttons. Order blank. Sheet. 

Appl. author: C. A. Morris. 

© 26Mar54; KK94881. 
Order blank for athletic equipment 

and sportswear. Sheet. Appl. 

author: C. A. Morris. © lApr54; 

KK95084. 
Order blank for Memorial Day sup- 
plies. Sheet. Appl. author: 

C. A. Morris. © lApr54; KK95083. 
Uniforms for Junior baseball teams, 

Legion softball teams. Folder. 

Appl. author: C. A. Morris. 

© 8Apr54; KK95278. 

AMERICAN LIQUID GAS CORPORATION. © 
LP-Gas, the modern fuel, brings you 
these money-saving advantages. 
Folder. © Uan54; KK96291. 

AMERICAN LITHOGRAPH COMPANY. © 
Vodka. [Outline type, with crown 
& six 5-pointed stars at top of 
full-fringed drape border] Label. 
Appl. author: Martin Zellers. 
© 20 Apr 54; KK9688O. 
Vodka. [Reverse lettering with 
crown, pine-cones & tasseled 
drape border] Label. Appl. au- 
thor: Martin Zellers. © 20 Apr 54; 
KK9688I. 

AMERICAN MACHINE AND FOUNDRY COM- 
PANY. © 

Precision built Silver-Zinc batter- 
ies. Folder. © 19Mar54; 
KK-94788. 

AMERICAN METER COMPANY, INC. © 
City type gas service for you. 
Folder. Appl. author: Dale N. 
Harris. © War54; KK95742. 

AMERICAN OPTICAL COMPANY. © 

Everyone favoring repeal of this 
triple taxation, say eye protec- 
tion. (Safety products) (In 
Business week, Apr. 17, 1954, P* 
16) Appl. author: Frank L. 
Keller. © 17Apr54; KK95648. 

Eye patch reminder: Workers' eyes 
are still costly on the commodity 
price index this year. (Safety 
products) (In Business week, Feb. 
20, 1954, P» 16) Appl. author: 
Frank L. Keller. © 20Feb54; 
KK95646. 

We've been saying eye accidents cost 
more than $5»00, here's one that 
cost $12,000. (Safety products) 
(In Business week, Mar. 20, 1954, 
p. 16) Appl. author: Frank L. 
Keller. © 20Mar54; KK9564?. 

We've been saying eye accidents cost 
more than $5« ou P er worker, here's 
one that cost $4°00 plus. (Safety 
products) (In Business week, June 
12, 1954, p. 16) Appl. author: 
Frank L. Keller. © HJun54; 
KK97424. 

Why get burned up? Wear your safety 
clothing. Sheet. © 15Dec53; 
KK92608. 

AMERICAN OSSACRYL COMPANY. © 

Endo-pros theses and instruments for 
femur and humerus. 12 p. Appl. 
author: Max Rosenstein. 
© 15Jan54; KK92918. 

AMERICAN PLASTIC FABRICATORS. © 
New [children's rest] pads and 
cushions, by Aztec. Folder. 
© 12Jan54; KK92784. 

AMERICAN ROAD EQUIPMENT COMPANY. © 
American Util-A-Lift solves heavy 
material handling problems. 
Sheet. Appl. author: Wm. C. 
Ramsey. © l8Jun54; KK97557. 



The l^-way moving picture features 
faster, safer, easier, better 
pushing, stacking, loading, lift- 
ing. (Farm hydraulic loader) 
Folder. Appl. author: Wm. C. 
Ramsey. © 25Jun54; KK97635. 

AMERICAN SANITARY MANUFACTURING COM- 
PANY. © 

Now, Con-X-All fittings for every 
plastic pipe connection. (In 
Domestic engineering, Jan. 1954, 
p. Ill) © 5Jan54; KK92653. 

AMERICAN STERILIZER COMPANY. © 
American dual video light. Model 
DV-22R. Folder. Appl. author: 
Ralph Schloaser. © 24May54; 
KK96901. 

AMERICAN TOBACCO COMPANY. © 

The battle against black shank. (In 
the Kentucky farmer, Mar. 1954, P» 
7) Appl. author: Carl Camenlsch 
Advertising, inc. © lMar54; 
KK94388. 

Chemicals can protect flue-cured to- 
bacco. (In the Southern planter, 
May 1954, P. 6) Appl. author: 
Carl Caraenisch Advertising, inc. 
© Way54; KK96648. 

Controlling nematodes in flue-cured 
tobacco. (In the Southern plant- 
er, Feb. 1954, p. 11) Appl. au- 
thor: Carl Camenlsch Advertising, 
inc. © lFeb54; KK93639. 

A definite cultivating plan helps 
make quality Burley. (In the 
Kentucky farmer, June 1954, p. 3) 
Appl. author: Carl Camenlsch Ad- 
vertising, inc. © Uun54; 
KK97228. 

Discriminating people prefer Herbert 
Tareyton with the genuine cork tip 
to protect the lips. [Endorsed 
by] Mr. Donald L. Symington. (In 
Woman's day, July 1954, p. 21) 
Appl. author: The M. H. Hackett 
Co. © 24Jun54; KK97716. 

Discriminating people prefer Herbert 
Tareyton with the genuine cork tip 
to protect the lips. [Endorsed by] 
J. Bond Rogers. (In Woman's day, 
Feb. 1954, p. 25) Appl. author: 
The M. H. Hackett Co. © 28Jan54; 
KK93OI7. 

Discriminating people prefer Herbert 
Tareyton with the genuine cork tip 
to protect the lips. [Endorsed 
by] Jody Rutherfurd. (In Glamour, 
May 1954, p. 73) Appl. author: 
The M. H. Hackett Co. © 22Apr54; 
KK97O83. 

Discriminating people prefer Herbert 
Tareyton wl th the genuine cork tip 
to protect the lips. [Endorsed 
by] Mr. and Mrs. James C. Punder- 
ford, Jr. (In Mademoiselle, Mar. 
1954, P- 56) Appl. author: The 
M. H. Hackett Co. © 28Feb54; 
KK95953- 

Discriminating people prefer Herbert 
Tareyton with the genuine cork tip 
to protect the lips. [Endorsed 
by] Mrs. Casper Henry Citron. (In 
Town journal, May I95I4., p. 43) 
Appl. author: The M. H. Hackett 
Co. © 20Apr54; KK95955. 
Discriminating people prefer Herbert 
Tareyton with the genuine cork tip 
to protect the lips. [Endorsed 
by] Mrs. Charles Amory. (In Town 
journal) Appl. author: The M. H. 
Hackett Co. © 22Feb54; KK95338. 

Discriminating people prefer Herbert 
Tareyton with the genuine cork tip 
to protect the lips. [Endorsed 
by] Mrs. Marshall Hemlnway. (In 
Mademoiselle, Jan. 1954, P» 48) 
Appl. author: The M. H. Hackett 
Co. ©29Dec53; KK92575. 

Discriminating people prefer Herbert 
Tareyton with the genuine cork tip 
to protect the lips. [Endorsed 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



Co. © 22Jun54; KK97715. , 
Flue-cured fertilization takes care- 
ful planning, (in the Southern 
planter, Jan. 1954, P- ?> A ppl. 
author: Carl Camenisch Advertis- 
ing, inc. © Uan545 KK93156. 
Future of Burley growers linked with 
nicotine control. (In the Ken- 
tucky farmer, Feb. 1954, P« ?> • 
Appl. author; Carl Camenisch Ad- 
vertising, inc. ©lFeb54; 

KK93556. . ,, 

Improve Burley ground through soil 
testing. (In the Kentucky farmer, 
'/an! 1954, P. 5) A P pl. author: 
Carl Camenisch Advertising, inc. 

© Uan54; KK92791. 
Irrigation benefits flue-cured to- 
bacco, (in the Southern Pinter, 
Apr. 1954, P. 7) Appl. author: 
Carl Camenisch Advertising, inc. 
© lA P r5l+; KK95589. 
Irrigation benefits flue-cured to- 
bacco, (in the Southern planter, 
Apr. 1954, P- 7) Appl. author: 
Carl Camenisch Advertising, inc. 
© lApr54; KK96735. 
It's all a matter of taste. Ath- 
letes and cigarettes, by Jesse 
Owens, world-famous Olympic track 
atar. Lucky Strike. (In the 
Baltimore Afro-American, Jan. 26, 
1954, p. 5) Appl. author: Batten, 
Barton, Durstine & Osborn, inc. 
© 26Jan54; KK97212. 
It's all a matter of taste. My brand 
of football and cigarettes, by Lou 
Little. Lucky Strike. (In New 
York journal American, Sept. 22, 
1953) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, inc. 
© 22Sep53; KK9214.59. 
It's all a matter of taste. My 

luckiest shot in golf, by Lew Wor- 
sham. Lucky Strike. (In New York 
journal -American, Sept. 15, 1953) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, inc. © l5Sep53; 

KK9214-56. _ - 1 . a . te private 
Tt's all a matter of taste. " lv , 1 ' 
life of a public official, by Wil- 
liam T. Andrews, former New York 

Osborn, inc. © 17Nov53; ^97213. 
It's all a matter of taste. They 11 
say I'm crazy, says Richmond 
Bathee", world famous sculptor. 
Lucky Strike. (In the Baltimore 
Afro-American, Oct. 20, 1953, p. 5) 
Appl. author: Batten, Barton Dur- 
stine & Osborn, inc. © 200ct53; 

NuSent^evels importa nt In fer- 
tilizing Burley. (In the Kentucky 
farmer, Apr. 1954, P- 7 ) Appl. 
author: Carl Cameni sch Advertis 
ins-, inc. © lApr5li_; KK954«9. 
Soil fumigation may help flue-cured 
growers? (In the Southern plant- 
er Mar. 1954, P- "•) A ppl. aU 
thor- Carl Camenisch Advertising, 
inc. © lMar54; KK9lj-5°7- 
Space and set efficiently for better 
Burley quality. (In the Kentucky 
farmer, May 1954, P- 7) Appl. 
author: Carl Camenisch Advertis- 
ing, inc. © lMay54; KK96967. 
AMERICAN WOOD WINDOW INSTITUTE, INC. © 
The AWWI metal seal above assures 
^thTthis wood window unit meets 
or exceeds the requirements of 
commercial standard ... Label. 
Appl. author: Erie Racey & Assocl 
ates. ©lFeb 5 4; KK9353L 

rSlt^S* ^ i^oved Korean type- 



writer. Sheet. 

Nathan Morris. 
KK97°65« 



Appl. author: 
10Jun54; 



SEE Kingsport 

SEE Kingsport 



ANAHIST COMPANY, INC.' © 

Hold sufferers, only Super_Anahist 
ctabletsa relieves sneezing, head- 
ache, fever ... (In the Times 
record, Troy, N. Y., Jan. 12 1954, 
t <) Appl. author: Ted Bates & 
fjo. ©l2Jan54; KK92917. 

ANCHOR COUPLING COMPANY, INC © 
Anchor reusable °?*£^sa, hose, 
adapters and related fittings. 

Catalog 54R- 1X P« Appl " 
thorT JohnDavid Luebkeman. 

© 20Nov53; KK93369- 

ANfTVNT AGE DISTILLING COMPANY. © 
A Sclent Age, the time-honored bour- 
bon, unchanged in a changing 
world. (In House beautiful, July 
1954, P- 36) Appl. author: Wil- 
liam H. Weintraub & Co., inc. 
© l8Jun54; KK97456. 
Proclamation. Get the wonderful 
news about Ancient Age the time- 
honored bourbon. (In Idaho State 
lournal) Appl. author: Wm. H. 
Sraub Co!! inc. © Schenley 
Distillers, inc., d.b.a. Ancient 
Age Distilling Co.; 10May54; 
KK96W33- 

© 19Feb54; KK94°o5^ 

AH 2?!S. J i2^®y-t« invented (In 
Salesman's opportunity. Mar. 1954, 
p. 68) ©!Mar54; KK93934* 

ANDERSON COMPANY. © . . 

Easy way to put on Anco Big-Shot 
Windshield washer. Form OM368. 

qheet © 22Mar54; KK947°9« 
CuKs which has a windshield washer, 
Anco Big-Shot. Form OM^g. 
Polder. © 22Mar545 KK9479L 
Here's how you get your rich new Anco 
prizes and profits. Form 04-0375. 
(Windshield wiper-blades) Folder. 
© 26Apr54; KK96677. „ A n 
Mr. Distributor's salesman: Now Anco 
series A dealer prizes free to you, 
for Anco pay-raiser merits. Form 

04-0381. ^T^lllll 
Sheet. © 24May54; ^6676. 

Supplemental check sheet for Anco 
Maxi-Vac wiper motors. Form 0l+- 
0579, (Windshield wiper blades) 
Sheet. © 5May54; KX96675. 

Wanted by millions of car owners. 

Anco Big-Shot w i nd ^ iel V^ar54- 
Form OLv-0372. Sheet. © loMar^, 

KK91+790. 

ANDREWS (A. M.) COMPANY. © la3tlo 
Andrews, the original 2-tube plasty 
hose sprinkler. Sheet. 
© 31Dec53; KK93197. , 
ThV finest on earth. Andrews the 
original 2-tube plastic hose 
sprinkler. [Decal] Sheet. 

©2 9 Mar545 KK95205. 
instructions for assembling the 

Andrews reel. lite ex xuj- t> 

hose sprinkler) Sheet. 

© i5A P r54; KK95387; 
Now, a handy low-cost reel for the 

Andrews plastic hose sprinkler. 

Catalog sheet. © 31Mar54; 

KK952O6. 
Sprinkles around curves, over uneven 
P ground. Andrews, the original 2- 

tube plastic hose sprinkler. La- 

oel. © 1+Jans4 ( in notioe: !95^), 

KK9319b. 






SEE Kingsport Press, 



ANGLE, PAUL K. 
B. Franklin. 

Benjamin Harris. SEE Kingsport 
Press, inc. 



Edward Bellamy 

Press, inc. 
Horatio Alger, Jr 

Pt*63s i n c • 
Thomas Paine. SEE Kingsport Press, 

U. Sinclair. SEE Kingsport Press, 

AN K^* ^rwTtfvSroecfys 
and accessories. Folder. Appl. 
author: Foltz-Weasinger, inc. 
© 19May54; KK966O6. 

ANTI0CH CHEMICAL COMPANY. © 

LIquitile; a fluid ceramic-like 
tile. (Coating composition) La- 
bel. Appl. author: I. V. Volper. 
© 12Feb54; KK9,4879. 
ANTI -HYDRO WATERPROOFING COMPANY. © 
Anti-Hydro keeps water out. Folder. 
Appl. author: Mortimer W. Meyer. 
©l4Aug53; KK92972. 
Stop water with Anti-Hydro Hot Plug. 
Sheet. Appl. author: Mortimer W. 
Meyer. © 15Feb54; KK94252. 

ANTLE (L. L.) AND COMPANY, INC. © 

Anco GC grease cleaner, for deep tat 
fryers and grills. Label. Appl. 
author: William Fate Owens. 

© 5Mar54; KK94578. 
Anco 10 meat tenderizer, makes all 
tough meat tender and juicy in a 
natural way. Label. Appl. au- 
thor: William Fate Owens. 
© 5Mar54; KK94577. 
Anco-X anti-oxidant, it's original. 
Net contents 150 grams. (Chemi- 
cal) Label. Appl. author: Wil- 
liam Fate Owens. © 5Mar54; 
KK914-576. . _, ,. 

Anco-X stops foaming, extends oil 
life and cuts fry costs 11 new 
ways. (Anti-oxidant solution) 
Sheet. Appl. author: William F. 
Owens. © 19Mar54; KK95H3. 
Whitato anti-oxidant, keeps potatoes 
white, saves oil ... Net contents 
one pound. (Chemical) Label. 
Appl. author: William Fate Owens. 
© 5Mar54; KK94579* 
APEX ELECTRICAL MANUFACTURING CCM- 

N f morf washer-tending, •£**£,££ 
automatic-timed Apex ;P* ral **^* r 
washer. Form no. WF-?54- Fo ]^ T ' 
Appl. author: Meldrum & Fewsmith, 
inc. © 2 5 Mar54; KK9555L 
A tribute to your judgement. Apex 
hour-saving appliances. Part no. 
8A- I4IIO. Folder. Appl. author. 
Meldrum & Fewsmith, inc. 
© lFeb54; KK95059. 
ARAUM0U NUTRITIONAL EGG RANCH. 

Araumou nutritional eggs. One doz- 
en. Label. © Donald R. Hettman- 
snerser, d.b.a. Araumou Nutrition- 
al Ifg Ranch; 15May54; KK96835- 

ARCADY FARIAS MILLING COMPANY. © 
All-in-one ration for fast, low- 
cos? hog gains. Arcady 1 5 °/o Hog 
Grower. (Feeds) Folder. Appl. 
author! The Biddle Co. © 7Doc 5 3; 

KK92347. „ v. 

Arcady steer fattener Range Cubes 
get greater gains from your pas- 
ture (Feeds) Folder. Appl. 
autnor: The Biddle Co. © 7Dec53; 

KK92349- , ,, 

Cut steer feeding costs. Arcady 

Steer Fattener Pellets. Folder. 

Aopl. author: The Biddle Co. 

©7Dec53; KK92447. 
Do 2 jobs with one feed. Arcady 

20 °/o pig & sow feed. Folder. 

Appl. author: The Biddle Co. 

© 4Jan54 (in notice: 1953)5 

KK92854' , „ Ar-cadv 

S P l( author: The Biddle Co. 
© P lJan54; KK96801. 






1954 



COMMERCIAL PRINTS AND LABELS 



Fortify your dairy ration for peak 
milk output. New Arcady Sweet 16 
dairy feed. Polder. Appl. au- 
thor: The Biddle Co. © 1 Jan 5k; 
KK96797. 
Helps keep cows in peak milk flow 
for long period. Arcady 2k °/o 
dairy feed. Polder. Appl. au- 
thor: The Biddle Co. © UanSk: 
KK96800. 
Higher returns from your dairy herd. 
Arcady 16 °/o dairy feed. Polder. 
Appl. author: The Biddle Co. 
© 1 Jan 54; KK96796. 
Keeps your cows in peak production, 
Arcady 18 °/b dairy feed. Folder. 
Appl. author: The Biddle Co. 
© Uan5k; KK96798. 
Makes health porkers out of rundown 
pigs. Arcady Hog Boost'r. (Feeds) 
Folder. Appl. author: The Biddle 
Co. ©7Dec53; KK923k6. 
New complete oat replacement in hog 
rations. Arcady Avitas Pellets. 
(Feeds) Folder. Appl. author: 
The Biddle Co. © 7Dec53; KK923J+5. 
Preserve silage with better feeding 
value. Arcady sweet mixing feed. 
Folder. Appl. author: The Biddle 
Co. © lkDec53; KK92855. 
Puts high grade finish on steers at 
lower cost. Arcady high protein 
Steer Pellets. (Feeds) Folder. 
Appl. author: The Biddle Co. 
© 7Dec53; KK923k8. 
Rid your swine of worm troubles. 
Arcady hog wormer pellets. 
(Feeds) Folder. Appl. author: 
The Biddle Co. © lApr5k; KK96795. 
Stimulates high milk flow throughout 
lactation period. Arcady 32 o/ 
dairy feed. Folder. Appl. au- 
thor: The Biddle Co. © lMar5k; 
KK96802. 
Stop worm damage in your flocks. 
Arcady poultry wormer and Arcady 
turkey wormer. (Feeds) Folder. 
Appl. author: The Biddle Co. 
© lMar5k; KK96799. 
Your dog will do better and feel 
better, when fed Arcady Wonder 
dog food. Folder. Appl. author: 
The Biddle Co. © lMar5k; KK9k231. 

ARCHER MILLS, INC. © 

Fashion Lights. And very fashion 
right ... (Women's nylon hosiery) 
(In Vogue, Feb. 15, 195k, p. 31) 
Appl. author: Frederick C. Wil- 
liams & Associates. © SFeb5k; 
KK936k2. 

ARCTIC DRI-ICE COMPANY, INC. © 
Arctic Dri Ice; canned refriger- 
ation. Label. © lMar5k: 
KK95567. 

ARDALT, INC. © 

Lenwile china faeries. (Figurines) 
(In Glftwares, Nov. 1953, p. 1) 
Appl. author: Leon A. Arditti. 
© 21Sep53; KK939k5- 

Lenwile china, fit for little royal- 
ty. (Dolls, trays & boxes) (In 
the Gift and art buyer, Feb. 195k» 
p. 3) Appl. author: Leon A. Ar- 
ditti. © lkJan5k; KK9k6kO. 

Lenwile china varieties. (Figu- 
rines) (In Glftwares, Dec. I953, 
P. 1) Appl. author: Leon A. Ar- 
ditti. © 16NOV53; KK939k7. 

Lenwile lace china. (Figurines, 

lamps ...) (m the Gift & art buy- 
er, Nov. 1953, p. 3) Appl. au- 

mm9k£ e .° n A " Arditt1 ' ® 21s ep53; 

Music on china scrolls, compiled, 
edited and arranged by Lenwile. 
(Decorative accessories) (In the 
Gift and art buyer, Jan. 195k, P, 
3) Appl. author: Leon A. Ar- 
ditti. © 23Dec53 (in notice: 
195k); KK9k639. 

Treasured imports. Glamorous lamps 
for table, boudoir and TV use. 



(In the Gift and art buyer, Mar. 
195k. p. 3) Appl. author: Leon 
A. Arditti. © HFeb5k; KK9k6kl. 

ARM CO DRAINAGE AND METAL PRODUCTS, 
INC. © 

Template for Armco pipe-arches. 
© HNov53; KK92kkB. 

ARMITE LABORATORIES. © 

Armite compound A & A no. 6O9 anti- 
seize paste sealant. Net weight 1 
lb. Label. Appl. author: J. H. 
Armlngton. © lfc)Dec53 (in notice: 
195k); KK9262k. 

ARMOUR AND COMPANY. © 

All-morning energy in every link of 
this breakfast sausage. [Waffles 
with raspberry jam & sausages] 
(In Life, Mar. 22, 195k, p. I67) 
Appl. author: Henry S. Bokhof. 
© 19Mar5k; KK96OOI. 
Armour chemicals prove excellent 
anti-static agents for new tex- 
tiles, by M. R. McCorkle. (in 
Chemical and engineering news, 
Oct. 26, 1953, P. Iiklk-Ukl5) 
Appl. author: Earle Ludgin, Jr. 
© 260ct53; KK92630. 
Armour Star pork sausage for break- 
fast gives you all-morning pep, 
[Table setting; 3 children] (In 
the Hartford times, Nov. 1§, 1953, 
p. kk) Appl. author: Henry S. 
Bokhof. © 19Nov53; KK92856. 
Armowax offers new benefits to in- 
dustry, high-melting waxes and 
emulsions, by M. R. McCorkle. 
(Chemicals) (In Chemical proc- 
essing, Jan. 195k, P- 30-31) 
Appl. author: Earle Ludgin, jr. 
© 27Dec53; KK92627. 
Arquad 12 increases gel strength and 
foam volume of latex compounds at 
low cost, by M. P.. McCorkle. 
(Chemicals) (In Chemical and en- 
gineering news, Nov. 23, 1953, p. 
^8b2-kd83) Appl. author: Earle 
Ludgin, Jr. © 23Nov53; KK92632, 
Arquads solve costly water flood 
problems. [Oil recovery process] 
(Chemicals) (In Producers month- 
ly, Feb. 195k, p. 23) Appl. au- 
thor: Earle Ludgin, Jr. © lFeb5k; 

KK9k56i. 

Cation! c properties of Armeens, Duo- 
meens, Armacs, Arquads, Ethomeens 
contribute heavily to industry, by 
Dr. M. R. McCorkle. (Chemicals) 
[Coupon for literature & samples] 
(In Chemical processing, Mar. 
1954, P. 12-13) Appl. author: 
Earle Ludgin, Jr. © 27Feb5k; 
KK9k73L 

How to cook up plenty of all-morning 
pep. Armour Star pork sausage ... 
[Frying pan scene] (In Life, Jan. 
2 5, 195k, P. 96) Appl. author: 
Henry S. Bokhof. © 23 Jan 5k; 
KK93058. 

Look, from package to plate quick- 
as-a-wink. Armour Star fresh 
frosted sliced beef liver. [Pried 
liver on plate] (In Institutions, 
May 195k, p. 9) Appl. author: 
Park Taylor. © lMay5k; KK965k9. 

Look, tender, delicious veal cutlets 
from package to plate quick-as-a- 
wink. [Veal cutlet display; Winky 
the snowman] (In Institutions, 
Apr. 195k, p. 9) Appl. author: 
Park Taylor. © lApr5k; KK95kl8. 

Look, they're new. Armour beef 
grill steaks. [Steak display; 
Winky the snowman] (In Quick fro- 
zen foods, Feb. 195k, P« 188) 
Appl. author: Henry S. Bohkof, 
© 25Feb5k; KK9k725. 

Make better alkyds with these top 
chemicals. [Attractive housewife 
in kitchen scene] (In American 
paint journal, Apr. 12, 195k, P« 
68-69) Appl. author: Earle Lud- 
gin, Jr. © 9Apr5k; KK95998. 



Many industries find new uses for 
Armour Etho- chemicals, by M. R. 
McCorkle. (In Chemical and en- 
gineering news, Dec. Ik, 1953, p. 
5162-5163) Appl. author: Earle 
Ludgin, Jr. © lkDec53; KK92629. 
New fatty amine reactions show anti- 
corrosion, oil-wetting, and bac- 
tericidal properties, by M. R. 
McCorkle. (Chemicals) (In Chemi- 
cal and engineering news, Feb. 15, 
195k, p. 600-601) Appl. author: 
Earle Ludgin, Jr. © 15Feb<sk: 
KK93808. 
New products and profits with Armour 
chemicals. [Chemist holding beak- 
er] (In Chemical week, May 15, 
195k, P. 78-79) Appl. author: G. 
Park Taylor. © 15May5k; KK975OI. 
Now, tender, juicy, low cost steaks 
... Armour Star. [Steak patty & 
french fries] (In Institutions, 
Mar. 195k, p. 2 of cover) Appl. 
author: Eugene E. Galllvan. 
© lMar5k; KK9k233. 
Shampoo this diamond sparkle into 
your hair with new Dial shampoo. 
[Red haired girl & sparkling dia- 
mond] (In Photoplay magazine, 
Jan. 195k, p. 19) Appl. author: 
Doris Johnson. © 7Dec53; KK92857. 
You can use this new emulsifler for 
both herbicides and pesticides. 
Armour's emulsifier 1869 ... cBug 
& thistles (In Agricultural chem- 
icals, Nov. 1953, p. 20-21) Appl. 
author: Earle Ludgin, Jr. 
© 5Nov£3; KK92k88. 

ARMSTRONG, MRS. J. A., sole owner, 
ARMSTRONG'S BAKERY. SEE Armstrong's 
Bakery, 

ARMSTRONG CORK COMPANY. © 

Color choice for 195k. Armstrong's 

asphalt tile. Polder. 

© llMar5k; KK9k367. 
Quaker [linoleum] rugs, made with 

exclusive K-99 enamel. [Hanger] 

Poster. © 2Feb5k; KK9k§63. 

ARMSTRONG FURNACE COMPANY. © 
Heat loss calculator, Armstrong 
heating systems. Heat gain cal- 
culator, Armstrong summer air con- 
ditioners. © 20May£k; KK966I4J.. 

ARMSTRONG'S BAKERY. 

Armstrong's frozen pie crust dough, 
ready to bake. Net weight seven 
ounces or over. Label. © Arm- 
strong's Bakery, solely owned by 
Mrs. J. A. Armstrong; 20MarSk: 
KK95599. 

ABMZ, DESI. 

Lucille Ball-Desi Arnaz and little 
Ricky packaway kit. SEE Ball 
Lucille. 

ARNOLD BAKERS, INC. © 

Arnold all-purpose stuff in', dell- 
clous croutons for soups, snacks. 

Net wt. 8 oz. Label. © 5Apr5k: 

KK95k25. 
Arnold buttermilk rye [bread] Net 

wt. 11 1/2 oz. Label. © 3May5k; 

KK96725, JJ *' 

Arnold ready baked rolls. Butter 

parkers. Net weight 6 oz. Label. 

© k Jan 5k; KK926kb , « 

ARROWHEAD AND PURITAS WATERS, INC. © 
How Fluorine in drinking water re- 
duces children's tooth decay. 
Folder. Appl. author: Robert S. 
Suttle. © lMay5k; KK9633I4.. 

ART METAL CONSTRUCTION COMPANY. © 
Art Metal correct seating aluminum 
office chairs. 19 p. © 20Nov53; 
KK92k31. 
Less lag here, less drag here, cuts 
down needless office delays. 
(Piles) (In Time, Apr. 5, 195k, 
p. 79) Appl. author: J. B. Mor- 
ton, Comstock & Co. © 5Apr5k; 
KK96076. 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



ARTHUR, ELLA BENTLEY. 

My husband keeps telling me to go 
to hell. SEE Taylor, Richard. 

ASPLUND, TORE. 

Clean waters. SEE General Electric 

Company. 
Strengthening the free nations. Si^h 
General Electric Company. 

ATLANTIC-PACIFIC MANUFACTURING CORPO- 
RATION. © 

Apco custom built boat seat cushions 
and backrests. List prices, indi- 
vidual parts. Folder. Appl. au- 
thor: Clarence M. Skoldberg. 
© 13May5l+; KK963I+J+. 
Apco custom built boat seat cushions 
and backrests. List prices, com- 
plete sets. Folder. Appl. au- 
thor: Clarence M. Skoldberg. 
© 13May5k; KK963k3. 
Apco marine life saving and water- 
sport equipment. Catalog 5k» ° P« 
Appl. author: Clarence M. Skold- 
berg. ©4.Jan5l).; KK9265I. 
Your guide to the finest water sport 
equipment. Apco. Folder. Appl. 
author: Clarence M. Skoldberg. 
© 23Mar54; KK9k637» 

ATLAS MINERAL PRODUCTS COMPANY. © 
Atlas industrial floors, permanent, 

corrosion resistant. Bulletin 3-3. 
Folder. Appl. author: Raymond B. 

Seymour. © 17May5k; KK96517. 
Atlas protective coatings. Neelium. 

Bulletin 7-2B. Sheet. Appl. au- 
thor: Raymond B. Seymour. 
© 29Apr5H_ (in notice: 1953); 

KK97I+8I. 
Atlas protective coatings. Neobon. 

Bulletin 7-2A. Sheet. Appl. au- 
thor: Raymond B. Seymour. 

© 29 Apr 5k (in notice: 1953); 

KK97ktSO. „, , 

Atlas protective coatings. Their 

selection and use. Bulletin 7-2. 

Folder. Appl. author: Raymond B. 

Seymour. © 29Apr5k (in notice: 

1953); KK97^B3« 
Atlas protective coatings. Zerok 

110. Bulletin 7-2C. Sheet. 

Appl. author: Raymond B. Seymour. 

© 29Apr5k (in notice: 1953); 

KK97kH2. 

ATLAS SUPPLY COMPANY. © 

Bridge closed, but the show goes on. 
Atlas tires, batteries, accesso- 
ries. (In the Saturday evening 
post) Appl. author: McCann 
Erickson, inc. © 27Mar5k; 

KK9579L 
How cold (or hot) will it get this 
winter? Atlas Perma-Guard anti- 
freeze. (In the Saturday evening 
post, Oct. 10, 1953) Appl. au_ 
thor: McCann-Erickson, inc. 
© 70ct53; KK936M3. 

ATOMIC METALS CORPORATION. © 

Ray-Tector. (Radiation detection 
device) Label. © 23Mar5k; 
KK9I4.966. 

A- TREAT BOTTLING COMPANY. 

A- Treat premium quality fiesta lemon 
soda. Contents full quart. (Soft 
drink) Label. © Joseph Egizio 
& John Egizio, t.a. A- Treat Bott- 
ling Co.; l$Apr^; KJC95911. 

AUDIO CONTROLS CORPORATION. © 

Stop those annoying TV commercials 
from your easy chair, with the 
original Blab-Off. Remote control 
TV sound switch. Label. Appl. 
author: Howard Manischewitz. 
© 120ct53; KK92kkk. 
Stop TV commercials from your easy 
chair. Blab-Off remote control TV 
sound switch. Folder. Appl. au- 
thor: Howard Manischewitz. 
© 12Dec53; KK92I+42. 



Stop TV commercials from your easy 
chair with Blab-Off. Remote con- 
trol TV sound switch permits TV 
without annoying commercials. 
Label. Appl. author: Howard 
Manischewitz. © 120ct53; KK92kk3. 

AUGSTEIN (S.) AND COMPANY, INC. 

A case for Sacony. Busy Gloria Case 
finds two Sacony suits add up to a 
year-round wardrobe. (In Life, 
Jan. 25, 195k, P- k) © Sacony, a 
dlv. of S. Augstein & Co., inc.; 
25Jan5l+; KK9365I. 
The City tweed suit. Sacony tailors 
new elegance into tweed suits at 
^9.95. (In Life, Sept. 22, 195 2 , 
p. 13) ©Sacony (S. Aug3tein & 
Co., Inc.); 22Sep52; KK925II. 
A dress grows on Peggy. Peggy Ann 
Garner demonstrates versatility 
of IO.95 Sacony Waistbander. (In 
Life, Apr. 26, 195k, P- 8 > 
© Sacony, a division of S. Aug- 
stein & Co., inc.; 26Apr5k; 

KK9553k. 
Martha Wright wears Sacony. (wom- 
en's & children's apparel) (In 
Life, May 10, 195k, p. I83) 
© Sacony, a div. of S. Augstein & 
Co., inc.; 10May£k; KK96lk7- 

Sacony bats high. Baseball shares 
spotlight with $25 Sacony suit in 
remarkable Palm Beach cloth. (In 
Life, Mar. 29, X95I+, p. 69) 
© Sacony, a division of S. Aug- 
stein & Co., inc.; 29Mar5k; 
KK9513it-. 

Sacony dresses bloom in print. 
(In Life, May 17, 195k, P« 1( >l) 
© Sacony, a division of S. Aug- 
stein & Co., inc.; 17May5k; 
KK96308. 

Sacony Easter parade. International 
beauties display their first $25 
Sacony suits ... (In Life, Apr. 
5, I95I4., p. 1+) © Sacony, a divi- 
sion of S. Augstein & Co., inc.; 
5Apr5l+; KK95081. 

Sacony on-the-go dresses. (In Life, 
Mar. 22, 195k, P- 16D ©Sacony, 
a division of S. Augstein & Co., 
inc.; 22Mar5k; KK9I4.517. 

Sacony summer fashion week. (Wom- 
en's & children's apparel) (In 
Life, June 7, 1954. P« 8) © Sa- 
cony, a division of S. Augstein & 
Co., inc.; 7Jun5lt; KK96977. 

Sacony' s Pin-Money Poplin separates. 
(Women's & children's apparel) 
(In Life, May 3, 195k» P« l6 > 
©Sacony, a division of S. Aug- 
stein & Co., inc.; 3May5k; 

KK9581A. 
Storybook child gets Sacony ward- 
robe. 7-year-old Eileen Carlson 
loves animals and clothes. Un 
Life, Apr. 19, 195k, P* 13) 
© Sacony, a division of S. Aug- 
itein & Co., inc.; 19Apr5k; 

KK9510H- ,,„ , 

Three-shift Sacony suit;. (Women's 
children's apparel) (In Lite, 
Feb. 22, 195&, P- 9) ©Sacony, a 
div. of S. Augstein & Co., inc., 
22Feb5k; KK93893. 
Young talent turns to Sacony. 

Budding careerists look fashion- 
able in $25 Sacony suits of Palm 
Beach cloth. (In Life, Mar. 8, 
195k, p. 8) ©Sacony, a div. of 
S. Augstein & Co., inc.; 8Mar5k; 
KK9U211. 

AUSTIN COMPANY. © 

Need new warehouse space? Ta-Fur 
beams for warehouses. (In the 
Cleveland press, May 25, 195k> 
p 8) Appl. author: A. H. Meyer. 
© 25May5k; KK969IO. 

AUTO-JET FIRE CONTROL COMPANY. 
Automatic fire control units and 
systems. cLetterheada © Stanley 
Clive Hardy, d.b.a. Auto-Jet Fire 
Control Co.; lOMarJlv; KK95957- 



& 



They couldn't have happened with 
Aut-0-Jet standing guard. (Auto- 
matic fire extinguisher) Folder. 
© Stanley Clive Hardy, d.b.a. 
Auto-Jet Fire Control Co.; 12Mark8; 
KK95958. 

AUTOMATIC ALARM COMPANY OF NEW YORK. © 
Guaranteed protection. A M A [bur- 
glar] alarm systems. Sheet. 
Appl. author: Sy Sussman. 
© BDec52; KK92618. 

AUTOMATIC CANTEEN COMPANY OF AMER- 
ICA. © 

Canteen twins. Candy Canteen, Cig- 
arette Canteen. Sheet. Appl. 
author: Richard Allen Burleigh. 
©10Apr5J+; KK972k7. 

AVCO MANUFACTURING CORPORATION. © 
After checking it against other 
TV's, they buy Crosley on sheer 
performance. (In Retailing daily, 
Jan. k, 195k, P. 36) Appl. au- 
thor: Batten, Barton, Durstlne & 
Osbom, inc. © kJan5k (in notice: 
1953); KK93957* 
American Kitchens save 1000 steps 
a day. Kitchen personalizer. 
Portfolio. Appl. author: Carter 
& Galantin of Illinois, inc. 
©American Kitchens Div., Avco 
Mfg. Corp.; lDec53; KK93818. 
Arkansas traveler turns stay at 
home. We enjoy our Crosley TV 
very much. [Endorsed by] Mrs. 
Joe T. Lindsey [and 1 other] 
(In Jersey City journal) Appl. 
author: Batten, Barton, Durstine 
& Osbom, inc. © 200ct53; 
KK92k69. 
Before you buy that TV, read these 
enthusiastic letters from your 
friends and neighbors who say, 
you can see it better on a Crosley. 
[Endorsed by] Mrs. Marie Dorsey 
[and k others] (In Star-beacon, 
Ashtabula, Ohio) Appl. author: 
Batten, Barton, Durstine & Osborn, 
inc. © 290ct53; KK92k7k. 
Dealer after dealer tells us ... 
Crosley [television] has 33 years' 
electronic experience. (In Elec- 
trical merchandising, Feb. 195k» 
p. Ik3) Appl. author: Batten, 
Barton, Durstine & Osborn, inc. 
© lFeb5k; KK93959. 
Do your TV buying right on this 
Crosley page. Every Crosley has 
the exclusive Picture Sentry that 
guards against interference. (In 
St. Joseph, Mo., news-press, Oct. 
22, 1953) Appl. author: Batten, 
Barton, Durstine & Osborn, inc. 
© 220ct53; KK92k71« 
Do your TV buying right on this 

Crosley page. How the Crosley Pic- 
ture-Sentry gives you true-to-life 
pictures. (In Cincinnati indepen- 
dent) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, inc. 
© 210ct535 KK92k70. 
Don't risk disappointment buying a 
so-called bargain TV, when you can 
own a Picture-Sentry custom Cros- 
ley for just a few dollars a week. 
(In the Cincinnati enquirer, Nov. 
29, 1953, p. 76) Appl. author: 
Batten, Barton, Durstine & Osborn, 
inc. © 29NOV53; KK92k8k. 
From Crosley' s 30 years' experience 
in electronics come TV pictures 
free from interference. Crosley 
gives you all-channel reception. 
(In Peninsular herald, Monterey, 
Calif., Aug. 28, 1953) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, inc. ©28Aug53; KK92k53« 
From Crosley' s 30 years' experience 
in electronics come TV pictures 
free from interference. Missouri 
dealers ... (In St. Joseph, Mo., 
news-press, Sept. 27, 1953» P« 



1954 



COMMERCIAL PRINTS AND LABELS 



13B) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, inc. 
© 27Sep53; KK92461. 

Here's why you always get interfer- 
ence-free pictures on the new 
Crosley. '5I1 Crosley TV with the 
electronic Picture Sentry. Crosley 
gives you all-channel reception. 
(In Cedar Rapids gazette, Cedar 
Rapids, Iowa) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
inc. © 150ct53; KK92ij.6b. 

Here's why you always get interfer- 
ence-free pictures on the new 
Crosley. ' 5I4. Crosley TV with the 
electronic Picture Sentry. Mis- 
souri dealers ... (In St. Joseph, 
Mo., news-press, Oct. 8, 1953) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, inc. © 80ct53; 
KK922+65. 

My son should know. [Endorsed by] 
Eugene R. Mcintosh. Crosley TV 
with the exclusive Picture Sentry. 
(In Jersey City journal, Oct. 27, 
1953) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, inc. 

© 2yoct53; KK92I4.73. 

New Crosley TV with exclusive Pic- 
ture-Sentry guards against inter- 
ference. You can own a Picture- 
Sentry Crosley for as low as 
91.8$ a week. (In Enterprise rec- 
ord, Chico, Calif., Sept. 15, 
1953) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, inc. 
© l5Sep53; KK921J.57. 
New Crosley TV with exclusive Pic- 
ture-Sentry guards against inter- 
ference. You can own a Picture- 
Sentry Crosley for as low as 
$2.01 a week. (In the Oak ridger, 
Oak Ridge, Term.) Appl. author: 
Batten, Barton, Durstine & Osborn, 
inc. © 22Sep53; KK921j.60. 
I95I4. Shelvador electric refrigerator 
service manual. I4.95 SD. I4.0 p. 
Appl. author: Walter P. Henize. 
© Crosley Div., Avco Mfg. Corp.; 
2Feb5ij.; KK91^273. 
Now, TV pictures free from interfer- 
ence. 'pU Crosley TV with the 
electronic Picture Sentry. Missou- 
ri dealers ... (In St. Joseph, 
Mo., news-press, Nov. 5, 1953) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, inc. © 5Nov53; 
KK92I4.79. 
Now, TV pictures free from interfer- 
ence. '54 Crosley TV with the 
electronic Picture Sentry. VHP and 
UHP the way you want it. (In 
Peninsular herald, Monterey, 
Calif., Oct. 30, I953) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, inc. © 300ct53; KK92J475. 
On the beam with Crosley TV. Crosley 
Picture-Sentry gives me my best 
talking point yet. (In NARDA 
newsletter, Nov. 2, 1953, p. 7) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, inc. © 2Nov53; 
KK921;77. 
People by the tens of thousands are 
buying 'em, carrying 'em home. 
The revolutionary new Crosley 
Super-V [television set] (In Pre- 
mium practice, May 195l(-, p. 67) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, Inc. © 27Apr5l4_; 
KK97210. 
Pop, mom, grandma and the kids, 
they all want colorful Crosley 
radios for Christmas. (In Demo- 
crat chronicle, Rochester, H. Y., 
Dec. 6, 1953) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 6Dec53; KK92J+86. 
Pop says, mom says, grandma and the 
kids say, give us colorful Crosley 
radios for Christmas. (In Daily 
Oklahoman, Dec. 6, 1953, P» 6) 
Appl. author: Batten, Barton, Dur- 



stine & Osborn, Inc. © 6Dec53; 
KK93958. 
Radio service information. Nov. 
1953. Bull. no. 473. 6 p. 
Appl. author: Walter P. Henize. 
© Avco Mfg. Corp. (in notice: 
Crosley Div., Avco Mfg. Corp.); 
16Nov52 (in notice: 1953): 
KK92I+.99. 
Read what Crosley owners say, then 
see the new Crosley TV with the 
electronic Picture Sentry. (In 
St. Joseph, Mo., news-press, Sept. 
30, 1953) Appl. author: Batten, 
Barton, Durstine & Osborn, inc. 
© 30Sep53; KK92ij.63. 
Tried five leading ctelevisionn 
brands. cEndorsed bya Mr. Herman 
G. Prantz. Crosley Picture Sentry 
guards against interference. 
(In Jersey City journal) Appl. 
author: Batten, Barton, Durstine 
& Osborn, inc. © 130ct53; 
KK921J.67. 
Why spend good money to convert your 
old small-screen TV to UHP? Do 
your TV buying right from this 
Crosley page. (In Pittsburgh 
press, Sept. 28, 1953) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, inc. © 28Sep53; KK92462. 
Why spend good money to convert your 
old small- screen TV to UHP? '5I4. 
Crosley TV with the electronic 
Picture Sentry guards against In- 
terference. (In Buffalo news, 
Sept. 3, 1953) Appl. author: 
Batten, Barton, Durstine & Osborn, 
inc. © 3Sep53; KK92I155. 
Why spend good money to convert 
your old small- screen TV to UHP? 
Now, TV pictures free from inter- 
ference. Crosley TV with the elec- 
tronic Picture Sentry. (In Buffa- 
lo news, Oct. 1, 1953) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, inc. © 10ct53; KK92i|i>lu 
You can see it better on a Crosley 
TV. You can own a Picture-Sentry 
Crosley for as low as $1.85 a 
week. (In Daily news record, 
Harrisonburg, Va, Oct. 26, 1§53) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, inc. © 260ct53; 
KK92472. 
You can see it better on a Crosley 
TV. You can own a Picture-Sentry 
Crosley for as low as $2.01 a 
week. (In the Oak ridger, Oak 
Ridge, Term. ) Appl. author: 
Batten, Barton, Durstine & Osborn, 
inc. © 120ct53; KK92466. 

AVOCHEM, INC. © 

Softize clothes softener and fabric 
conditioner. Contents: 1 pint 
liquid. Label. © 17May5l|.; 
KK96I186. 

AVON COSMETICS. © 

Avon creams and lotions guard your 
loveliness. (In Good housekeep- 
ing, Feb. 195if, P. 158-159) 
Appl. author: Monroe P. Dreher, 
inc. © 25Jan54; KK^l^. 

Gay Cotillion fragrance has exciting 
newness. (In Good housekeeping, 
Mar. 1954, p. 156-157) Appl. au- 
thor: Monroe F. Dreher, inc. 
© 25Feb5^; KX9l+5lp.. 

Wonderful family of gifts. (In Good 
housekeeping, Nov. 1953, p. 152- 
153) Appl. author: Monroe F. 
Dreher, inc. © 250ct53; KK9I4J4.I2. 

AXIOM PRODUCTS COMPANY. © 

Blin-Kit, for re-taping and re- cord- 
ing 2 venitian [sic] blinds ... 
Label. Appl. author: T. Edwin 
Cox. ©lDec53; KK939I4.I. 



B 



B. W. B. FOODS, INC. © 

Grandma Brown's home baked beans 



with pork. Net wt. 1 pound. La- 
bel. Appl. author: Stecher- 
Traung Lithograph Corp. 
© 15Mar5ln KK9518O. 

BABEE-TENDA CORPORATION. © 

Be ready with the best for your 
baby. (Infant furniture) Card. 
Appl. author: The Phil Gordon 
Agency, inc. © 10Apr54; KK95566. 
Mother knows best, and 1 1/1). million 
mothers can't be wrong about 
Babee-Tenda care. (Infant furni- 
ture) Appl. author: The Phil 
Gordon Agency, inc. © Uan5lj. (in 
notice: 1953); KK92785. 
1 1/3+ million mothers prefer Babee- 
Tenda care. (Infant furniture) 
Appl. author: The Phil Gordon 
Agency, inc. © lPeb5ij. (in notice: 
1953); KK91|321. 
BABITZ, HARRY H. 

The toy shop, color book paper. 
(Paper bags) Label. © Harry H. 
Babitz & Syd N. Babitz; lNov53; 
KK93987. 
BABITZ, SYD N. SEE Babitz, Harry H. 
BABSON BROTHERS COMPANY. © 

During 1952, so many thousands of 
men switched to Surge. (Dairy & 
farm equipment) (In Successful 
farming, Jan. 1953, p . ^ of cover) 
Appl. author: Ross Roy, inc. 
©22Dec52 (in notice: 1953)* 
KK96530. 7: " ' 

If it bears the Surge nameplate, it 
milks with genuine Surge Tug & 
Pull. (Dairy & farm equipment) 
(In Hoard's dairyman, Mar. 25, 
!953» p. 312) Appl. author: Rosa 
Roy, inc. © 25Mar53; KK965I8. 

In a milking parlor, on a stanchion 
pipeline or with a bucket, Surge 
will milk your cows, (Dairy & 
farm equipment) (In Farm quarter- 
ly, winter 1953, p. k) Appl. au- 
thor: Ross Roy, inc. © 6Dec53; 
KK96532. 

In 1952, more thousands of farmers 
than ever before switched to 
Surge. And so many thousands ... 
(Dairy & farm equipment) (In Wis- 
consin agriculturist and farmer, 
Jan. 3, 1953, p . 40) Appl. au- 
thor: Ros3 Roy, inc. © 3Jan53; 
KK96522. 
In 1952» more thousands of farmers 
than ever before switched to 
Surge. So far in I953 ... (Dairy 
& farm equipment) (In the Farmer, 
Oct. 3, 1953, p. 72) Appl. au- 
thor: Ross Roy, Inc. © 30ct53; 
KK96520. 
It will pay you well to wait a 

little while for a Surge. (Dairy 
& farm equipment) (In Hoard's 
dairyman, Jan. 25, 1953, p. 10l+) 
Appl. author: Ross Roy, inc. 
©25Jan53; KK96523. 
Now is the best time to switch to 
Surge. (Dairy & farm equipment) 
(In Hoard's dairyman, May 25, 1953, 
p. 5°4) Appl. author: Ross Roy, 
inc. ©25May53; KK96519. 
An ounce of prevention is worth a 
pound of cure. Surge. (Dairy & 
farm equipment) (In Veterinary 
service, Jan. I95I1, p. 13) Appl. 
author: Ross Roy, inc. © 15Dec53 
(in notice: I95I4.); KK9652I1. 
Surge teat cups don't creep. 
(Dairy & farm equipment) (In 
Hoard's dairyman, Mar. 10, 1953, 
p. 260) Appl. author: Ross Roy, 
inc. © 10Mar53; KK96526. 
Surge Tug and Pull holds the teat 
cups down where they belong. 
Creeping teat cups do ruin good 
cows. (Dairy & farm equipment) 
(In the Jersey bulletin, Mar. 10, 
1953. P. 336-337) Appl. author: 
Ross Roy, Inc. © 20Feb53; 
KK96525. 



10 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



BABSON BROTHERS COMPANY. __ Cont'd. 

Surge Tug and Pull holds the teat 
cups down where they belong. Dur- 
ing 1952 so many thousands of men 
switched to Surge. (Dairy & farm 
products) (In Holstein-Friesian 
world, Jan. 3, 1953, p. I4.O-I4.I) 
Appl. author: Ross Roy, inc. 
© 3Jan53; KK96529. 

Surge Tug & Pull is well worth wait- 
ing for. (Dairy & farm equipment) 
(In Successful farming, Apr. 1953* 
p. I4. of cover) Appl. author: 
Ross Roy, inc. © 22Mar53; 
KK96531. 

Visibility, plus Tug & Pull. Surge. 
(Dairy & farm equipment) (In the 
Washington farmer, Apr. 2, 1953* 
p. 6l\.) Appl. author: Ross Roy, 
inc. © 2Apr53; KK96521. 

We know that it is costing you real 
money to wait for your Surge milk- 
er. (Dairy & farm equipment) (In 
Hoard's dairyman, Feb. 10, 1953, 
p. 156) Appl. author: Ross Roy, 
inc. © 10Peb53; KK96527. 

We would have plenty of Surge milk- 
ers, if the Surge did not do such 
an extraordinarily good job of 
milking cows. (Dairy & farm 
equipment) (In Hoard's dairyman, 
Feb. 25, 1953, p. 208) Appl. au- 
thor: Ross Roy, inc. © 25Feb53; 
KK96528. 

BACHARACH INDUSTRIAL INSTRUMENT COM- 
PANY. © 
Assembly tools, specially engineered 

for diesel nozzles and injectors. 

Leaflet 672. Sheet. © 9Apr5l<.; 

KK952ltf. 
Bacharach lapping blocks for diesel 

nozzles and injectors. Leaflet 

61^9. Sheet. © 9Mar5lj.; KK9I4.36I. 
Bacharach manometer. Leaflet 837 • 

Sheet. © !May5i|.; KK965ij.l. 
Bacharach nozzle cleaning kit. 

Leaflet 67I. Sheet. © 9Mar5J+; 

KK9I062. 
Did you ever see an indicator valve 

like this? SMDSl^. Self-mailer. 

© lMay5l(.; KK965fe. 
Diesel fuel injection service shop. 

Leaflet 685. Sheet. © 2jj.Jun5L; 

KK97692. 
This happens when your furnace fil- 
ters are dirty, that's why you 

need a Bacharach filter gauge. 

Leaflet 838. Sheet. © H^i&y^.; 

KK96678. 

BACHMAN, KELLY AND TRAUTMAN, INC. © 
The complete vacation guide. (Auto 
rental service) Folder. 
© 20Apr5i(.; KK96566. 

BADGER MANUFACTURING COMPANY. © 
Compression stills for producing 
pure, potable, pyrogen-free dis- 
tilled water ... Bulletin no. 
CP-10. Folder. Appl. author: 
John J. Campobasso. © 10Dec53; 
KK93075. 

3AGCRAFT CORPORATION OF AMERICA. © 
Bagcraft sandwich bags. 3° bags, 
jumbo size. Label. © 10Nov53; 
KK92891. 

BAGS CO. 

Bagsco cedar rounds. (Clothing 
storage container) Sheet. 
© Bagsco, Boyce Albert Gatewood, 
sole owner; 27N0V53; KK93583* 

BAILEY, GREEN AND ELGER, INC. © 

Advance showing of B. G. E. Orlgi- 
nales. (Buttons) (In Notion & 
novelty review, May 1, I95J4., p. 
2) Appl. author: Monroe F. 
Dreher, inc. © 20Apr5l(.; KK97688. 
B. G. E. Originales. Buttons of 
fashion significance. (In Har- 
per's bazaar, Mar. 135k> P« 62-63) 
Appl. author: Monroe F. Dreher, 
inc. © 25Feb5[|.; KK9U65O. 



B. G. E. Originales. Sparkling 
bright, sparkling new, these jewel 
button beauties ... (In Notion & 
novelty review, Nov. 1953> P» 2) 
Appl. author: Monroe F. Dreher, 
inc. ©200ct53; KK9I4.6I16. 

B. G. E. Originales help increase 
spring sales at your button coun- 
ter. (In Notion & novelty review, 
Feb. 19 51+, p. 2) Appl._author: 
Monroe F. Dreher, inc. © 20Jan5J+; 

KK9I4.6I4-9. 

B. G. E. Originales offers this 

spring's finest selection of wash- 
able buttons. (In Notion & novel- 
ty review, Apr. 1954> P» 2 ) 
Appl. author: Monroe F. Dreher, 
inc. ©20Mar5l)-; KK97687. 

First in fashion for spring '51}.. 
B. G. E. Originales fine buttons. 
(In Notion & novelty review, Jan. 
I95LJ., p. 2) Appl. author: Monroe 
F. Dreher, inc. © 20Dec53; 
KK9I4-6I+8. 

Season's greetings. B. G. E. Orig- 
inales, buttons, buckles. (In No- 
tion & novelty review, Dec. 1953> 
p. 2) Appl. author: Monroe F. 
Dreher, inc. © 20Nov53; KK9I4.6I17. 

BAKER, C. STANLEY, d.b.a. BAKER'S 
ACRES. SEE Baker's Acres. 

BAKER (J. E.) COT P ANY. © 

The Burlington Liars' Club spins a 
yarn for Baker's Magdolite. Click, 
clack, broken back. (Dolomite) 
Sheet. Appl. author: W. H. Long. 
© 10Jan5l|-; KK9292I. 

BAKER'S ACRES. 

Genuine Hickory Smoke Stack, pre- 
pared especially for barbecuing. 
Contents: Less than 1 lb. net. 
(Canned goods) Label. © C. 
Stanley Baker, d.b.a. Baker's 
Acres; ll4May54; KK97012. 

BALL, LUCILLE. 

Lucille Ball-Desi Arnaz and little 
Ricky packaway kit. 3 stand-up 
dolls and clothes. No. 5621).: 98. 
Sheet. © Lucille Ball & Desi 
Arnaz; 17Mar5lj. (in notice: 1953); 
KK97225. 

BALL BROTHERS COMPANY. © 

Announcing Ball clear plastic vials, 
the modern shatterproof containers 
for your prescriptions. (In Amer- 
ican professional pharmicist, Jan. 
1951^) Appl. author: Applegate 
Advertising Agency. © 20Jan5l|.; 
KK9I+OI9. 

At last, crystal-clear shatterproof 
vials cost no more than the break- 
able kind. Don't leave your pre- 
scription profits on the floor. 
(In Drug topics, Feb. 8, 195^> P» 
35) Appl. author: Applegate Ad- 
vertising Agency. © 8Feb5lj.; 
KK9I4.OI8. 

At last, crystal-clear shatterproof 
vials cost no more than the break- 
able kind. Special introductory 
offer free. (In Drug topics, Jan. 
11, I95I4-, p. 53) Appl. author: 
Applegate Advertising Agency. 
©HJan5l).; KK953314-. ^ , ,. 

Ball shipping cartons can take It. 
(In Glass packer, May 1954-> P* -> 
of cover) Appl. author: Apple- 
gate Advertising Agency. 
© llMay5l|; KK97°35. 

A bouquet to the food industry. 
(Glass containers & metal clo- 
sures) (In Fortune, May 195^, p. 
61) Appl. author: Applegate Ad- 
vertising Agency. © 27Apr5lt.; 

XK96791*-. 
Faster filling lines, no throat- 
choke in Ball bottles. (Glass 
containers) (In Spirits, Apr. 
195^, p. 25) Appl. author: 
Applegate Advertising Agency. 
© 10Apr5l+; KK96792. 



Food preservation topics, by Lucina 
Ball. (Canning jars & Dome lids) 
(In Practical home economics, May 
195I4., p. i+T ) Appl. author: 
Applegate Advertising Agency, 
© 25Apr5U.; KK97036. 

Home-canning highlights, by Lucina 
Ball. (Canning jars & Dome lids) 
(In the American home, June 1954> 
p. 70) Appl. author: Applegate 
Advertising Agency. © 25May5l(.; 

KK97037* 

New helps in home canning, by Lucina 
Ball. (Canning jars & dome lids) 
(In the Progressive farmer, May 
I95I4., p. 106) Appl. author: 
Applegate Advertising Agency. 
© 15Apr5l4.; KK96793. 

New ideas in home canning, by Lucina 
Ball. (Canning jars & Dome lids) 
(In the Progressive farmer, June 
1951;, p. 97) Appl. author: 
Applegate Advertising Agency. 
© 20May5lr, KK97038. 

20,000,000 home canners. (Canning 
jars & lids) (In Chain store age, 
Mar. I95I4., p. 163) Appl. author: 
Applegate Advertising Agency. 
© 28Feb5l+; KK95319- 

BALLANTYNE COMPANY. © 

Installation and operating instruc- 
tions for stereophonic sound. 
6 p. Appl. author: Edward J. 
Nelson. © 25Feb5l|.; KK9I+O79. 

Installation and operating instruc- 
tions for stereophonic sound. 
Wiring diagrams and schematic 
drawings. Folder. Appl. author: 
Edward J. Nelson. © 10Mar5l4.; 
KK94332. 

BANGAD CORPORATION OF AMERICA. © 
The Thrift-^ay Club. (Banking serv- 
ice) Folder. Appl. author: 
R. Lape Smith. © 5Jan5l4.; KK96919. 

BANCHIK, IRVING. © 

A constructive toy, structural build- 
ing blocks. Label. © 7Jan^; 

KK9323U- 
A constructive toy, structural build- 
ing blocks. Total 187 blocks. 
Folder. © 26Feb5i|.; KK9lj-555. 

BANES AND MAYER, INC. © 

Canterbury Knitters full-fashioned 
sweaters. Label. © lApr5U; 
KK95087. 

BANKER (R. C.) AND COMPANY^ © 

Hottest news in the biggest home 

furnishing bargains in years. 

August furniture sale. Folder. 

© Uun^; KK97055. 
Spring sale of furniture. Folder. 

© 23Feb5J+; KK9i|-Ol+6. 
We're clearing the decks for action, 

our greatest furniture sale. 

© ll.Dec53; KK9252I*.. 

BANKERS LIFE AND CASUALTY COMPANY. © 

Dear Friend: Won't you please check 
the amount of money you'd like to 
receive ... Income protection 
plan. The White Cross plan. 
DMT$li-3. Sheet. © 31Mar51|; 
KK9501+8 . 

Dear Friend; Won't you please give us 
your date of birth ... Income pro- 
tection plan. The White Cross 
plan. DMT5MJ.. Sheet. © 31Mar51+; 
KK950I+7. u __ 

Dear Mr. MacArthur: Please tell me 
more about the benefits of each 
policy in the White Cross Plan. 
DMT5I+-I. (Insurance) Card. 
©2l|Mar54; KK950I+6. 

Low-cost broad coverage hospitaliza- 
tion now available to individuals. 
White Cross Plan. (Insurance) 
(In the Detroit news, Mar. 29, 
195I4., p. 2i|) Appl. author: 
Grant, Schwenck & Baker, inc. 
© 29Mar5l4_; KK95816. 



1954 



COMMERCIAL PRINTS AND LABELS 



11 



Low-coat hospitalization. White 
Cross Plan. (Insurance) (In the 
Pittsburgh press. Mar. 7, I95I1., p. 
9) Appl. author: Grant, Schwenck 
& Baker, inc. © 7Mar5lj.; KK95815. 

This valuable new booklet .by the 
Better Business Bureaus brings you 
the true facts ... White Cross 
Plan. (Insurance) (In the Eve- 
ning star, Washington, D. C. , Mar. 
26, 1954. P« A-12) Appl. author: 
Grant, Schwenck & Baker, inc. 
© 26Mar51|; KK95817. 

Under this low-cost plan, you are 
given cash to pay hospital and 
doctor bills. White Cross Plan. 
(Insurance) (In the Detroit news. 
Mar. 8, 1951+, p. 7) Appl. au- 
thor: Grant, Schwenck & Baker, 
inc. © 8Mar5lj.; KK95818. 

BANKERS LIFE COMPANY. © 

How $20 a month starts you on the 
road to financial security. (In- 
surance) (In Time, Jan. 25, 195^, 
p. 87) Appl. author: John Wheat- 
ley. © 21Jan54; KK93521. 
How we started with $20 a month to 

» build financial security, (Insur- 
ance) (In Time, Mar. 1, 195!)., p. 
71) Appl. author: John Wheatley. 
© 25Peb5l|.; KK95034. 
Sacrifice my $100,000 farm just to 
pay taxes? No sir. (Insurance) 
(In Successful farming, May I95J+, 
p. 73) Appl. author: John Wheat- 
ley. © 17Apr5i(.; KK9613I. 
What, sell this farm at distress 
prices to pay taxes? (Insurance) 
(In Country gentleman, Feb. I95I4.) 
Appl. author: John Wheatley. 
© 27Jan5^; KK95035. 

BANNER OIL COMPANY. © 

Spray starting fluid for all diesel 
and gasoline engines. Dealer list. 
Sheet. Appl. author: Charles 
Phillips Orr. © 10Nov53; KK93576. 

Spray starting fluid for all diesel 
and gasoline engines. Wholesaler 
list. Sheet. Appl. author: 
Charles Phillips Orr. © 10Nov53; 

Spray starting fluid, for diesel and 
gasoline engines. Display poster. 
Appl. author: Charles Phillips 
Orr. © 10Nov53; KK9I4.323. 

Spray starting fluid starts balky 
engines fast. Polder. Appl. au- 
thor: Charles Phillips Orr. 
© 10Nov53; KK93575. 

BARCLAY (JAMES) AND COMPANY, LTD. © 
Time to say Corby's. [Bowling 

scene] (Whiskey) (In Collier's, 
Mar. 19, 1954, p. 3 of cover) 
©l(Mar54; KK91+465. 

BARRETT'S.' 

12-piece big money-saving set. Cop- 
per bottom Revere Ware stainless 
steel [pots and pans] (In the 
Indianapolis star magazine, Nov. 
1» 1953 > p. 26) © Simon Acker- 
man & Schloss Trusts no. 1 thru 
no. 6, d.b.a. Barrett's (in no- 
tice: Barrett's Hardware); 
liiov53; KK92933. 

BARRETT'S HARDWARE. SEE Barrett's. 

BARRICINI, INC. © 

Barricinl assorted miniatures. One 

pound net weight. (Candy) Label. 

© 150ct53; KK9IAI3. 
Barricini Christmas magic. Net 

weight 1 pound. ( Candy) Label. 

© 150ct53; KK9l).113. 

BARRY-WEHMILLER MACHINERY COMPANY. © 
Processing analysis for Vortex pas- 
teurizer. (Bottle pasteurizer) 
Sheet. © 5Mar5l4.; KK956I7. 

BARTON, INC. © 

Famous for continental chocolates; 
Barton's bonbonniere. Milk choco- 



late bunny. Net weight: 5 ounces. 
Label. © lMa^l).; KK91+212. 
Marshmallow fluffs, made with pure 
egg whites. Barton's bonbonniere. 
One pound net. (Confectionery) 
Label. © 2l4May5lt.; KK96623. 
Mother. Barton's bonbonniere. One 
pound net. (Confectionery) La- 
bel. © 5Apr5lj.; KK95287. 
Presidents' coins. Barton's bon- 
bonniere. (Confectionery) Label. 
© SJxxi.%; KK97230. 
[Special holiday wrap] Barton's 
bonbonniere. (Confectionery) La- 
bel. © 9Mar54; KK9lj.608. 

BASTI AN- BLESSING COMPANY. © 

How to order dependable Rego out- 
fits. Rego LP gas equipment. 
L-38O. Nov. 1953. Wall chart. 
Appl. author: Jack I. Mengel. 
© 1Nov53; KK9IJ.3I7. 

BATEMAN, WINIFRED JUNE. © 
Our Bible on record. Label. 

© 25Dec53; KK96l^20. 
Our Bible on record. (Phonograph 
record album) Label. © 25Dec£3; 
KK95037. 

BATHROOM ACCESSORIES SUPPLY COMPANY. © 
Tub enclosure model number 2151 
(double sliding doors with sta- 
tionary end panel). Photo number 
5. Basco. Sheet. Appl. author; 
Gordon J. Hecker. © 10Jan5l(.; 
KK93407. 

BATTLES, C. W. © 

Galaxy designs. (Articles for use 
in astronomy & its allied fields) 
Sheet. © 15Jan5^; KK93652. 

BAUR BROTHERS BAKEBY. © 

Enriched bread; Aunt Hannah's. La- 
bel. © 29Mar^; KK95011. 

BAXTER (J. H.) AND COMPANY. © 

Baxco chemonited pressure treated 
forest products. Pamphlet. 
© lFeb5lt.; KK936O9. 

BAYLEY (WILLIAM) COMPANY. © 

Announcing two new window catalogs 
you'll find helpful in new or mod- 
ernizing work by specialists in 
Visioneering. Sheet. Appl. au- 
thor: Wheeler-Kight & Gainey, inc. 
© 12Mar51|; KK9$lj26. 

BAYUK CIGARS, INC. © 

Golden Wedding Webster cigars. 
[Container] Label. Appl. au- 
thor: Benjamin F. Cake. 
© llMay53; KK96870. 

Webster Babies. 25^ pkg. of 5. 

[Slanting display] Label. Appl. 
author: Benjamin F. Cake. 
© 2Dec53; KK9268I. 

Webster Babies, a fine small cigar. 
[Container] Label. Appl. au- 
thor: Benjamin F. Cake. © 2Dee53; 
KK92680. 

Webster Golden Wedding cigars. All 
Havana filler. Pkg. of 5. 
[Slanting display] Label. Appl. 
author: Benjamin F. Cake. 
© llMay53; KK9687I. 

B-B PEN COMPANY, INC. © 

People who write for a living prefer 
B-B pens 3 to 1. (In New York 
journal-American, Dec. 22, 1953, 
p. 11) © 22Dec53; KK925I9. 

BEAR MANUFACTURING COMPANY. © 

Now, offer the newest, most profita- 
ble safety service, Bear Balantru. 
(Automotive balancing and safety 
service) (In Motor age, Mar. 19514., 
p. 93) Appl. author: Van Auken, 
Ragland & Stevens. © 10Feb51i- 
KK95922. 
Suffering from a case of steering 
nerves, as a result of constantly 
fighting the wheel? Bear wheel 



alinement. (In the Saturday eve- 
ning post, Apr. 3, 195]+, p. in) 
Appl. author: Van Auken, Ragland 
& Stevens. © lApr54; KK96O79. 

BEATRICE FOODS COMPANY. © 

Flavor-of-the-month for June. Sugar 
hill strawberry ice cream. Free, 
I4. bridal-party favors with the 
shield from a half-gallon of Mead- 
ow Gold ice cream. (In Life, June 
7, 1954. P. 186) Appl. author: 
Madeleine Barnes. © I|.Jun5lj.; 
KK97220. 
Free, lj. bridal-party favors with the 
shield from a half-gallon of Mead- 
ow Gold ice cream. [Dish of lemon 
mist ice cream & wedding bell 
cookies] (In Life, May 3, I95I4., 
p. 39) Appl. author: Madeleine 
Barnes. © 30Apr5i|.; KK96OOO. 
Let Meadow Gold help you get this 
beautiful sterling silver butter 
dish. [Butter on dish; little 
girl] (m Life, Apr. 12, I95J4., 
p. 132) Appl. author: John M. 
Rolfe. © 9Apr5i ) .; KK95695. 
Meadow Gold mealtime adventures by 
Beatrice Cooke. Pineapple crunch- 
ies. (InMcCall's, Mar. 195^, p . 
90) Appl. author: Madeleine 
Barnes. © 19Peb5l4.; KK9J4.732. 
Meadow Gold mealtime adventures by 
Beatrice Cooke. Pistachio party 
spread. (In Ladies' home journal, 
Dec. 1953, p. 66) Appl. author: 
Doris Johnson. © 2SNov53: 
KK92633. 
Meadow Gold mealtime adventures by 
Beatrice Cooke. Recipe for choco- 
late butter frosting. (In Ladles' 
home journal, Apr. 195k, p. 20) 
Appl. author: Madeleine Barnes. 
© 3UIar5k; KK9569I+.. 
Meadow Gold mealtime adventures by 
Beatrice Cooke. Recipe for su- 
preme Hollandaise sauce. (In La- 
dies' home journal. May 195k» p. 
139) Appl. author: Madeleine 
Barnes. © 28Apr5k; KK96OO2. 
M-m-mighty good, Meadow Gold rasp- 
berry ring. If you've thought 
that all cottage cheese tastes the 
same ... (in Life, Jan. 25, 195k, 
p. 9°) Appl. author: John M. 
Rolfe. ©22Jan5i f ; KK93J4.6O. 
Now, a new super Meadow Gold ice 
cream. Extra cream American Host- 
ess. [Carton of strawberry Ice 
cream; little girl] (In Life, 
Mar. 15, 1954, P. 42) Appl. au- 
thor: John M. Rolfe. © 12MarSk • 
KK9^562. ^' 

BEAUTIFUL BRYANS, INC. © 

Wake up, look dreamy, in new sleep- 
ing beauty colors that awaken on 
your skin. (Hosiery) (In Vogue, 
Apr. 1, 1951;, p. 10-11) Appl. 
author: Abbott Kimball Co., inc. 
© lApr5i).; KK96224. 

BECK, C. 0. © 

Continuous quality day after day. 
(Bread) Label. © 3OJUI53; 
KK93833. 

BECKER (L. M.) AND COMPANY. © 

Willie Whistle's bubble gum surprise 
in the box that whistles. [Large 
display box] Label. Appl. au- 
thor: Lyle M. Becker. ©&.1ay53; 
KK9360lj.. 

Willie Whistle's bubble gum sur- 
prise. This box makes a whistle. 
Label. Appl. author: Lyle M. 
Becker. '© [|May53; KK93603. 

BECK'S MAYONNAISE PRODUCTS. © 

Rain Water dressing for coleslaw or 
tossed salad. Contents 1/2 pint. 
Label. Appl. author: Arthur Hel- 
mig Beck. © 15Jan53; KK93709. 



12 



CATALOG OF COPYRIGHT ENTRIES 



Jan-June 



BECTON, DICKINSON AND COMPANY. © 
B-D Cornwall syringe and outfits. 
M398-53. Folder. © 31Dec53; 

KK93173. 
B-D duo-purpose disposable blood 

doner set, for gravity or vacuum 

collection. N^2-5J+. Polder. 

© 8Mar5k; KK9k296« 
B-D Utility and Empire syringes. 

M397-5k. Polder. © 26Mar5k> 

KK95670. 

Be prepared for sprains, strains, 
other injuries. Ace rubber-elas- 
tic bandages. F87-5^. Folder. 
© 8Mar5k; KK9k382. 

Dear Doctor: In this folder ... 
Ace rubber-elastic bandages. 

BMI-5I+. ©MB&-; KK93172. 
Doctor's Day. (Medical products) 

Sheet. © 15Jun5U; KK97528. 
Extensive hospital studies have 

proved, that B-D Multifit syringes 

substantially reduce syringe costs. 

MS-3-5k. Folder. © 29Apr5k; 

KK958kl- 
Trypticase Soy Broth in B-D vacu- 
tainer culture bottles. N33« 
Sheet. © 10May5k; KK9668k. 

BEECH-NUT PACKING COMPANY. © 

Beech-Nut coffee, 100 0/0 real cof- 
fee, instant. 2 oz. net. Label. 
© 9Nov53; KK95333- 

Beech-Nut Mello fruit Beechies. 
12 Beechies. (Candy coated chew- 
ing gum) Label. © kMar5k; 

Beech-Nut* peanut butter. Net weight 

11 ozs. Label. © 19Jan5k; 

KK93HO. 
Beech-Nut spinach (chopped) junior 

foods. Net wt. 7 \/Z ozs. Label. 

© kJan5k; KK93136. 

BEEMAN»S LABORATORY, INC. © 

Blitz insect killer. One pint 69)8. 
Label. © 17May54; KK96k8k. 

BELGIAN ELECTRIC SALES CORPORATION. © 
Acec-Sadi geared motors. Catalog 
no. CC-lI+A- H P- Appl. author: 
Ben Sackheim, inc. © 26Mar5k; 
KK959IO. 

BELL- BROOK DAIRIES, INC. © 

Bell-Brook margarine. One pound. 
Label. Appl. author: Michael 
Riordan. © 19Feb5k; KK96680. 
First with Slim, first with Twin- 
Pak. Bell Brook dated cottage 
cheese. Folder. Appl. author: 
Michael Riordan. © 21Jan5k; 

KK93775. 
Now you can be sure it's fresh. 
Bell Brook dated cottage cheese. 
Sheet. Appl. author: Michael 
Riordan. © lkJan5k; KK93776. 

BELL ENTERPRISES, INC. © 

Kosher comedy songs. (Phonograph 
records) Label. Appl. author: 
Benjamin Samberg. © 28Jan5k; 
KK93588. 

BELLOFRAM CORPORATION. © 

New Bellofram piston seal for frlc- 
tionless power. (Fluid seals & 
diaphragms) (In Design news, Apr. 

1, 195l*-> P. 71) Appl. a ^ thor: c , 
Melsaner & Culver, inc. (0 lApr5k; 
KK95181+. 

BELRUG MILLS, INC. © 

In America's most fashionable homes, 
one Wunda Weve carpet leads to 
another. 11 p. Appl. author: 
Arndt, Preston, Chapin, Lamb & 
Keen, inc. © 5Apr5k; KK95M&. 

BENADERET, SAMUEL D. © 

The Aristocrat, a master's blend. 
(Tobacco) Label. © Uul53; 
KK95373. 
BENBOW, ROY, sole owner GIBRALTAR CON- 
STRUCTION COMPANY. SEE Gibraltar 
Construction Company. 



BENDIX AVIATION CORPORATION. © 

Schematic diagram of Bendix jet noz- 
zle actuator, model TO-Alj.. (Air- 
craft carburetor) Sheet. Appl. 
author: Louis C. Jiricek. 
© Uun53; KK9J+614-5. 
Schematic diagram of Bendix-Strom- 
berg, model PSD-9BDE injection 
carburetor. Sheet. Appl. au- 
thor: Louis C. Jiricek. © lSep53; 
KK946I4IJ.. 
Schematic diagram of direct fuel in- 
jection system. (Aircraft carbu- 
retor) Sheet. Appl. author: 
Louis C. Jiricek. © 26May53; 

KK9M>1).3. 

Schematic diagram of Stromberg 
PD-12K19 injection carburetor. 
Sheet. Appl. author: George J. 
Thomson. © 9Jan53; KK97422. 

Schematic diagram of Stromberg 

PR-58E2 and PR-5bE5 injection car- 
buretors. Sheet. Appl. author: 
George J. Thomson. © 30 Jul 53> 

KK97397. 
Schematic diagram of Stromberg 

PR-58S2 injection carburetor. 

Sheet. Appl. author: George J. 

Thomson. © 30Jul53; KK97U20. 
Schematic diagram of Stromberg 

PR-58TI Injection carburetor. 

Sheet. Appl. author: George J. 

Thomson. © 30Jul53; KK971+2L 
Schematic diagram of Stromberg 

PR-100B3 and PR-100Bk injection 

carburetors. Sheet. Appl. au- 
thor: George A. Thomson. 

© 30Jul53; KK97398. 

BENRUS WATCH COMPANY, INC. © 

The Benrus dealer program, spring 
I95I4.. Benrus Water-Beauty. 11 p. 
© 25Feb5l+; KK95330. 
Get into the premium business. 
38 p. © 26Mar5k; KK96065. 

BERGER PLAYCRAFT COMPANY. © 

Pokies. It's fun to press holes in 
the light balsawood parts ... 
(Toy figures) Sheet. Appl. au- 
thor: George Berger. © 20Mar5k; 
KK97516. 

BERMAY, PAUL. © 

Bermay Pearls, inc. Importers or 
cultured pearls. Folder. 
© lMar5k; KK9k099. 

BERNA (A. J.) COMPANY. © 

This fireplace aquarium has been in 
satisfactory operation for the 
past several months. Polder. 
Appl. author: Dougherty Advertis- 
ing Agency. © TMar5k; KK9k570. 

BERRY PATCH. © 

ig^ii price list for the discriminat- 
ing gardener. Folder. Appl. au- 
thor? Anne E. Wyld. © 25Feb5k; 
KK9 5214-8. 

BERSWORTH CHEMICAL COMPANY. © 
Imitation is a flattering ™°rd. 
Versene vs. imitations. (In Sci- 
entific American, Mar. 195k> P» 
Ik) Appl. author: Meissner & 
Culver, inc. © lMar5k; KK9k3H. 
Key to chelation. Tne Versenes. 
Technical bulletin no. 2. 1-Otn 
ed.] Pamphlet. Appl. author: 
Frederick C. Bersworth. 
© 2bMay53; KK939W. 
BERTHOLD-GRIGSBY SUPPLY CORPORATION. © 
Home Craft Flower fun arranging kit. 
Label. Appl. author: Marty Prok. 
© 26May5kS KK96877* 

BES-LON COMPANY. © 

Helthway slender izer for home use. 
(Massager) Folder. Appl. author: 
Bessie P. London. © l50ct53; 
KK95336. 

BEST AND COMPANY, INC. © 

Shirtmaker; favorite American clas- 



sic ... (Dresses) (In New York 
herald tribune, May 9, 195k, p. 
5) © 9May5i^; KK96212. 
You can't beat Best's exclusive C-l 
gabardine. Shirtmaker, now better 
than ever. (Dresses) (In New 
York herald tribune, Apr. 18, 
1954, P. 5) © l8Apr5k; KK95581. 

'BIG JOE MANUFACTURING COMPANY. © 

Another IBH first. Big Joe triples 
the action. (Lift trucks) (In 
Industrial equipment news, Mar. 
195k> p. 9k) Appl. author: 
Glenn- Jordan-Stoetzel, inc. 
© lMar5k; KK95121. 
Another IBH first. The job capac- 
ities of all Big Joe foot operated 
hydraulic lift trucks ... (In 
Distribution age, v. 53> no. k> p. 
63) Appl. author: Glenn- Jordan- 
Stoetzel, inc. © lApr5k; KK95872. 
Explosion proof IBH. 12 new Big Joe 
models. (Lift trucks) (In Flow, 
Feb. 1954, p. 172) Appl. author: 
Glenn-Jordan-Stoetzel, inc. 
© lFeb5k; KK9k663. 
IBH economy at work. More than k0 
Big Joe models. (Lift trucks) 
(In Flow, Mar. I95k> P« 2) Appl. 
author: Glenn-Jordan-Stoetzel, 
inc. © !Mar5i|.; KK9k662. 
If IBH fits your plant, Big Joe re- 
duces your costs. Probably your 
plant can profit from new In-Be- 
tween Handling methods. (Lift 
trucks ) ( In Modern materials 
handling, Feb. 195k, P« *k5) 
Appl. author: Glenn-Jordan-Stoet- 
zel, inc. © lFeb^k; KK9kb6k. 
If IBH fits your plant, Big Joe re- 
duces your costs. The secret of 
IBH, apply the right tool to the 
right job. (Lift trucks) (In 
Automotive industries, Feb. 15, 
195k> P- 88) Appl. author: 
Glenn-Jordan-Stoetzel, inc. 
© l5Feb5k; KK9k2kO. 
If IBH fits your plant, Big Joe 
solves your problems. (Lift 
trucks) (In Industrial equipment 
news, Feb. 195k, P. jk) Appl. 
author: Glenn-Jordan-Stoetzel, 
inc. © lFeb5k; KK9k271« 
A spot for IBH. It's another case 
of too much, yet too little ... 
(Lift trucks) (In Business week, 
Apr. 3, 195it-» P« 1 38) Appl. au- 
thor: Glenn-Jordan-Stoetzel, inc. 

© 3Apr5k; KK95873. 

This, not this. With Big Joe lift 
trucks, there are no dispatching 
bottlenecks. (In Factory equip- 
ment & production information, 
Apr. 195k, p. 12) Appl. author: 
Glenn-Jordan-Stoetzel, inc. 
© lApr5k; KK9587L 

What's new in IBH? Big Joe offers 
fleet operation ... (Lift trucks) 
(In Dun's review and modern indus- 
try) Appl. author: Glenn-Jordan- 
Stoetzel, inc. ©lMar5k; KK9k665. 

TVTLBY GLADE B. , AND FRANK A. CAS- 
TILLE, tole owners, JUNIOR CHEF COM- 
PANY. SEE Junior Chef Company. 

BILL-ADS COMPANY. 

Home sweet home is more peaceful 
with Connecticut potato chips. 
Sheet. © Sidney Harvey Pelter, 
d.b.a. Bill-Ads Co.; 5Jan5k (in 
notice: 1953); KK93397- 
It must be good to be the best. 
Roessler's yellow tag sliced ba- 
con. Card. © Sidney Harvey 
Pelter, d.b.a. Bill-Ads Co.; 
6Jan5k (in notice: 1953); KK93398. 

BINKO PHOTO LABORATORIES. © 

Grandfather clock movements. Card. 
Appl. author: Albert James Binko. 
© !May5k; KK96829. 



1954 



COMMERCIAL PRINTS AND LABELS 



13 



BIRD AND SON, INC. © 

Foot Flairs. (Shoe box) Label. 

© 21imc51}.; KK94928. 
Geronimo moccasins of character. 

(Shoe carton) Label. © 3Mar51).; 

KK91+929. 
Hollywood styled, smart as the movie 

stars. (Shoe carton) Label. 

© 15Jan5l4_; KK93180. 
Jaguar shoes. (Shoe carton) Label. 

© 17Dec55; KK92692. 
Tru-Fit loafers made in the Pine Tree 

State. (Shoe carton) Label. 

© llFeb5l4.; KK9lj.927. 

BIRGE, NATHANIEL BRADFORD. © 
New taste thrill for barbecue. 
Smokemaster genuine hickory Bri- 
quettes. Label. © Nat B. Birge; 
l8Feb5it.; KK9376I. 
Smokemaster hickory Briquettes. La- 
bel. © 9Apr5l4.; KK95371. 

BISHOP (HAZEL) INC. © 

Here it is, the greatest cosmetic 
promotion of" all time. (Lipstick 
& nail polish) [Package insert] 
Sheet. Appl. author: Raymond 
Spector Co., inc. © 17Feb54; 
KK9l4.3b4. 

Introductory offer. Free, get hfif[ 
bottle long-lasting nail polish 
with purchase of Hazel Bishop 
lasting lipstick. [Combination 
boot] Card. Appl. author: Ray- 
mond Spector Co., inc. © 8Mar5J+ 
(in notice: 1953); KK9I4.383. 

New creamier lipstick now looks bet- 
ter, feels better, stays on longer 
than ever. (In Daily news, New 
York, Apr. 7, 195^, p. 77) A ppl. 
author: Raymond Spector Co., inc. 
©7Apr5l4.; KK95290. 

BJORK, JAMES E. © 

Original Red Herring fillets. La- 
bel. © 13Feb5l|; KK9456J4.. 

BLACK, BYNUM, t.a. MID-STATE CLEANERS. 
SEE Mid-State Cleaners. 

BLACK LEAF PRODUCTS DIVISION, VIRGINIA- 
CAROLIKA CHEMICAL CORPORATION. SEE 
Virginia-Carolina Chemical Corpora- 
tion. 

BLATZ BREWING COMPANY. © 

Blatz is Milwaukee's finest beer. 
cMan holding cartons of beer in 
one arm & pumkin in the others 
Poster. © 10ct53; KK92906. 

Blatz is Milwaukee's finest beer. 
[Painter design] Poster F3-I4-6. 
© 20Sep53; KK9l|0V7. 

Didn't you know, Blatz is Milwau- 
kee's finest beer? [Golfer de- 
sign no. 1993b] Poster F3-J4.5 . 
© 3Aug53; KK914.014.B. 

Five straight firsts for Blatz. (In 
the Milwaukee Journal, Apr. 20, 
1954. P. 14) Appl. author: Wm. 
H. vieintraub Co., inc. © 20Apr54; 
KK97512. 

Golden flavor, best Blatz ever brew- 
ed. (In the Beloit daily news, 
Feb. 16, 1954. P- H) Appl. au- 
thor: William H. Vieintraub & Co., 
inc. © l6Feb54; KK948O9. 

Golden flavor here in beer. (In 
Green Bay press-gazette) Appl. 
author: Wm. H. Weintraub & Co., 
inc. © 27Apr5i).; KK97531. 

Golden flavor here in beer. (In 
Green Bay press-gazette, Apr. 27, 
1954, p. 21) Appl. author: Wm. 
H. Weintraub & Co., inc. 
© 27Apr5l4-5 KK966I4.9. 

Golden flavor makes Milwaukee's fin- 
est beer even finer. cGirl hold- 
ing bottle; head & shoulders pro- 
files (In the Beloit daily news, 
Jan. 26, 1954. P« 7) Appl. author: 
William H. Vieintraub & Co., inc. 
© 26jan51u KK94807. 



Golden flavor makes Milwaukee's 
finest beer even finer. cGirl 
holding bottle; sun flowers (In 
Life) Appl. author: Wm. H. 
Weintraub Co., inc. © 28jun54; 
KK97691. 

Golden flavor makes Milwaukee's fin- 
est beer even finer. cGirl with 
parasol holding bottle; head & 
shoulders, full faces (In Life, 
May 2I4., 1954, P« 4 °? cover) 
Appl. author: William H. Weintraub 
& Co., inc. © 2l4.May54; KK96481. 

Golden flavor Milwaukee's finest 
beer, now finer than ever. (In 
the Beloit daily news, Feb. 9» 
1954. P« 7) Appl. author: Wil- 
liam H. Weintraub & Co., inc. 
© 9 Feb 54; KK94808. 

It's here, Blatz bock beer. [Goat] 
Poster. © 9Feb54; KK94144. 

Milwaukee's finest beer. [Blonde 
sitting on table, beer & flowers 
on either side] Card. © lFeb54 
(in notice: 1953); KK94143. 

Reserved for those who can afford a 
luxury beer. Continental special 
dark beer, b ounce bottle. Card. 
© 15Dec53; KK9lpl|5. 

Twin star beer. [2 stars on an in- 
signia within a shield outline] 
Label. © 12Apr54; KK97513. 

BLAW-KNOX COMPANY. © 

Blaw-Knox has the answer. (Various 
engineered products & services) 
(In Fortune, Oct. 1952, p. 211) 
Appl. author: Al Paul Lefton Co., 
inc. © 30Sep52; KK94505. 

BLIZZARD, SAMUEL E. , d.b.a. C. A. A. 
SPECIALTIES. SEE C. A. A. Spe- 
cialties. 

BLUE FLASH CHEMICAL COMPANY. 

Sky, the easy cleaner. Net weight 
when packed 16 oz. Label. 
© Harry Manion, d.b.a. Blue Flash 
Chemical Co.; 23Apr54; KK96825. 

BOBRICH PRODUCTS CORPORATION. 

SImplan credit systems; the 24 hour 
salesmen. Pamphlet. © Simplan 
Division, Bobrich Products Corp.; 
24May54; KK97I4.O6. 

BOB'S HOMEMADE PEANUT COMPANY. © 
Bob's homemade salted peanuts. Net 
weight 1 lA ozs. Label. Appl. 
author: Robert W. Webber. 
©15A P r53; KK93767. 

BODENSTEIN, MONROE. © 

Spot the State, an exciting new 
automobile game. Label. 
© 5Feb54; KK97578. 

BOKUM TOOL COMPANY. © 

Bokura carbide-tipped boring tools in 

short-neck lengths. Catalog no. 

CT-500. Sheet. Appl. author: 

Fried Heuser. © 19Apr54; KK96HO. 
Bokum high speed steel boring tools, 

in short-neck lengths. Catalog no. 

HSS-500. Sheet. Appl. author: 

Fried Heuser. © 19Apr54; KK96IO7. 
Practical resharpenlng fixture. 

Catalog [no.] AB-1. Sheet. 

Appl. author: Fried Heuser. 

© 19Apr54; KK96III. 
Practical resharpenlng fixtures. 

Catalog [no. ] AB-4-12. Sheet. 

Appl. author: Fried Heuser. 

© 19Apr54; KK96112. 

Rapidor turning tools. Catalog no. 

454 • Folder. Appl. author: 

Fried Heuser. © 19Apr$!).; KK96108. 
Resharpenlng manual for Bokum boring 

tools. Manual 949 • Folder. 

Appl. author: Fried Heuser. 

© 19Apr54; KK96109. 

30LSS, WAYLAND. © 

The miracle cleaner, Sani-Wax for 
woodwork ... One gallon. Label. 
© 25Sep53; KK94918. 



The miracle cleaner, Sani-Wax for 
woodwork ... cPints Label. 
© 28Sep53; KK94917- 

BOLIN (HENRY J.) AND SONS, INC. © 
Casement windows for air condition- 
ers. Folder. Appl. author: 
Henry J. Bolin. © 27Mar5k; 
KK9639L 

BORDEN COMPANY. © 

April dandy, cram-full of candy. 
Borden's almond toffee ice cream. 
(In Chicago dally news, Apr. 2, 
1954» P« 18) Appl. author: Jim 
Hicks. ©2Apr5k; KK96234. 
The bride was very pretty, but can 
she cook? (Homogenized milk) (In 
the Bride's magazine, winter 1952, 
p. 155) Appl. author: Walter 
Early. © 150ct52; KK97120. 
But Elmer, you can save money on 
food these days. Borden's Star lac 
nonfat dry milk, Borden's ice 
cream, Borden's cream cheese. (In 
Good housekeeping, June 1952) 
Appl. author: Edward Johnson. 
© 20May52; KK97I27. 

Cheers for wonderful-tasting Star- 
lac. (Nonfat dry milk) (In 
McCall's, Nov. 1951, p. 91) 
Appl. author: Edward Johnson. 
© 2lj.0ct51; KK97IO6. 

Colonial brand mince meat. Net 
weight 4 lbs., 12 oz. Label. 
Appl. author: George Sleicher. 
© 10ct52; KK9J|I|1)|. 

Dip right In, the flavor's fine. 
Lady Borden pistachio nut ice 
cream. (In the Saturday evening 
post, Apr. 12, 1952) Appl. au- 
thor: Edward Johnson. © 9Apr52; 
KK97136. 

Do open before Christmas, and make 
any day a holiday. Borden's Royal- 
Rich egg nog [and] Spumoni ice 
cream cake. (In Chicago dally 
tribune, Dec. k, 1953, p. 20) 
Appl. author: Jim Hicks. 
©UDec53; KK927H. 

Dream ice cream at an undreamed of 
price. It's Borden's pineapple 
pecan. (In Chicago daily news, 
Mar. 5, 1954, p. 12) Appl. au- 
thor: Jim Hicks. © 5Mar5JJ,; 
KK96235. 

Drink Starlac for healthful nourish- 
ment. (Nonfat dry milk) (In La- 
dies' home journal, June 1952, p. 
149) Appl. author: Earl Oliver 
Hurst. © 28May52; KK97102. 

Eagle brand sweetened condensed 
milk. Net weight 15 ounces. La- 
bel. Appl. author: Thomas B. 
Kerr. © 8Mar5k; KK96233. 

Free recipe book, gives you 70 de- 
lightful treats ... with Borden's 
Eagle brand sweetened condensed 
milk. (In True story, Nov. 1951 > 
p. 27) Appl. author: Clifford 
Hartley. © 90ct51; KK97II6. 

Free, 70 magic recipes for candies, 
cookies, desserts. Eagle brand 
sweetened condensed milk. (In 
McCall's, Feb. 1952, p. 104) 
Appl. author: Edward Johnson. 
©23Jan52; KK97097. 

Fresh and new for summer, Borden's 
chive cream cheese. (In Ladles' 
home journal, Aug. 1951, p. 99) 
Appl. author: Edward Johnson. 
© 25Jul5l; KK97094. 

From Borden's, the most talented 
cheese spreads of 'em all. (In 
Ladies' home Journal, Feb. 1952, 
p. 136) Appl. author: Edward 
Johnson. © 30Jan52; KK97IO3. 

Give a gift that says, I made it my- 
self. (Condensed milk & mince 
meat) (In the Saturday evening 
post, Dec. 6, 1952, p. b9) Appl. 
author: Walter Early. © 3Dec52; 
KK97122. 



14 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



BORDEN COMPANY. Cont'd. 

Give a party touch to your everyday 
sandwiches with Borden' 3 cheese 
spreads. (In Life) Appl. au- 
thor: Young & Rubicam, inc. 
© 22Sep52; KK9520J. 
Good news from Borden's, greatest 
name in milk. Starlac ... nonfat 
milk. (In Ladies' home journal, 
Oct. 1952, p. 211) Appl. author: 
Edward Johnson. © 2i).Sep52; 
KK97125. 
A good wife knows how to stretch a 
dollar. Borden's cottage cheese, 
Borden's instant coffee, Borden's 
Starlac nonfat dry milk. (In Good 
housekeeping, Nov. 1952> p. 29) 
Appl. author: Walter Early. 
© 200ct52; KK97126. 
Here's a spring supper with 3 magic 
touches. (Cottage cheese, con- 
densed milk & instant coffee) (In 
Good housekeeping, May 1952) 
Appl. author: Edward Johnson. 
© 21Apr52; KK97I29. 
Here's dessert and coffee magic only 
Borden's can bring you. (Condens- 
ed milk & instant coffee) (In 
Life, May 19, 1952) Appl. au- 
thor: Walter Early. © l6May52; 
KK97144. 
Homo milk. One half gallon. 

[Scotch plaid milk carton] Label. 
© Borden Co., Southern Division; 
9Peb5i; KK96489. 
I have some new fashioned recipes 
for an old fashioned feast. 
(Homogenized milk, ice cream & 
mince meat) (In True story, Nov. 
1951, p. 65) Appl. author: Wal- 
ter Early. ©90ct51; KK97152. 
The ice cream with chocolate-dipped 
almonds right in it. Lady Borden. 
(In Look, Sept. 23, 1952) Appl. 
author: Walter Early. © 9Sep52; 
KK97131. 
Indeed you can save money on food 
these days. (Nonfat dry milk & 
instant coffee) (In the Saturday 
evening post, Sept. 13, 1952) 
Appl. author: Walter Early. 
© 10Sep52; KK97II3. 
Introducing 2 grand new Borden's 
products. (Salad dressing & may- 
onnaise) (In Sunset, May 1952) 
Appl. author: Edward Johnson. 
© 25Apr52; KK97H7. 
Is it foolish to tell husbands ev- 
erything, asked Elsie, the Borden 
cow? (Ice cream & buttermilk) 
(In Better homes & gardens, July 
1950. P« 79) Appl. author: Wal- 
ter Early. © 23Jun50; KK97IO8. 
It's fun to fix treats for a party, 
and so simple. (Cottage cheese, 
ice cream & condensed milk) (In 
Woman's home companion, Mar. 1951) 
Appl. author: Edward Johnson. 
© 23Peb51; KK97111. 
It's sheer magic, girls, sheer mag- 
* c. Starlac nonfat dry milk. 
(In McCall's, July 1952, p. 57) 
Appl. author: Linda Card. 
© 20Jun52; KK97142. 
The kind of mince pie that made 
Grandpa hug Grandma. Borden's 
None Such mince meat. (In 
McCall's, Dec. 1949, P« 42) 
Appl. author: Edward Johnson. 
© 25Nov49; KK97141. 
Make 'em in minutes. 70 desserts 
and treats made with Borden's 
Eagle brand sweetened condensed 
milk. (In Parents' magazine, Feb. 
1953. p. 101) Appl. author: Ed- 
ward Johnson. © 25Jan53; KK97098. 

Midsummer magic. Lady Borden black 
raspberry Ice cream. (In the Sat- 
urday evening post, Aug. 9, 1952, 
p. 44) Appl. author: Walter 
Early. © 6Aug52; KK97123. 



More children drink Borden's [homo- 
genized] milk than any other. (In 
the Saturday evening post, Oct. 
11, 1952) Appl. author: Edward 
Johnson. © 80ct52; KK9712I. 
My family loves the taste of your 
new Starlac, Elsie. (Nonfat dry 
milk) (In McCall's, Feb. 1952, 
p. 125) Appl. author: Edward 
Johnson. © 23Jan52; KK97133. 
New, Borden's mayonnaise, Borden's 
salad dressing. (In Southern 
California grocers journal, June 
13, 1952, p. 5) Appl. author: 
Keith Ward. © 6Jun52; KK97095. 
New, Borden's Starlac nonfat dry 
milk. (In Ladies' home journal, 
Mar. 1952, p. 106) Appl. author: 
Edward Johnson. © 27Feb52: 
KK97114. 
News for cheese users, new Borden's 
slices. (In Ladies' home journal, 
Apr. 1952, p. 140) Appl. author: 
Edward Johnson. © 28Mar52; 
KK97104. 
None Such mince meat. Net wt. 1 lb. 
12 ozs. Label. Appl. author: 
Frank Gianninoto. © 150ct53; 
KK96236. 
Pass your plate, here's a fresher- 
tasting cream cheese. (In Ladies' 
home journal, June 1952, p. 92) 
Appl. author: Edward Johnson. 
© 28May52; KK97IOI. 
Quick tricks for a prize casserole 
supper, from Elsie's food carni- 
val. (Condensed & evaporated milk 
& Instant coffee) (In McCall's, 
Apr. 1950, p. 67) Appl. author: 
Edward Johnson. © 31Mar50; 
KK97134. 
The season's feature from Elsie's 
good food line. Borden's, the 
creamy cottage cheese. (In Life, 
Apr. 7, 1952) Appl. author: Wal- 
ter Early. © 4*pr52; KK97138. 
70 desserts and treats. Send 10^C 
today for Elsie's new 28-page 
recipe book in full color. (In- 
stant coffee & condensed milk) 
(In Life, Mar. 23, 1953) Appl. 
author: Walter Early. © 20Mar5 5 i; 
KK97137. 
Snack 'em or feast *em, with a fine 
choice of Borden's fine cheeses. 
(In Ladies' home journal, Dec. 
1950, p. 120) Appl. author: Ed- 
ward Johnson. © 29N0V5O; KK97IO7. 
So tender, so creamy, serve this 
Lenten hit and they won't miss 
meat. Borden's cottage cheese. 
(In Chicago daily tribune, Mar. 
4, 1954» P» 15) Appl. author: 
Jim Hicks. © 4Mar54; KK96232. 
Starlac nonfat milk tastes so good, 
so thrifty too. (In McCall's, 
Dec. 1951, p. 59) Appl. author: 
Clifford Hartley. © 23N0V5I; 
KK97IO5. 
Starlac tastes so good, it's a won- 
derful drink. (Nonfat dry milk) 
(In McCall's, May 1952, p. 68) 
Appl. author: Clifford Hartley. 
© 18 Apr 52; KK97140. 
Stop, look and smack your lips. 
(Cream cheese varieties) (In 
Collier's, June 7, 1952, p. 14) 
Appl. author: Edward Johnson. 
© 4jun52; KK97IO9. 
Summer menus made easy with Borden's 
cheese spreads. Borden's Vera- 
Sharp. (In the Saturday evening 
post, Aug. 23, 1952, p. 55) 
Appl. author: Edward Johnson. 
© 20Aug52; KK97124. 
Taste the chive-ier chives in Bor- 
den's chive cream cheese. (In 
Better living, June 1952, p. 70) 
Appl. author: Clifford Hartley. 
© l5May52; KK97H8. 
Tastes so good, my family drinks 
Starlac every day. (Nonfat dry 
milk) (In Ladies' home journal, 



Apr. 1952, p. 94) Appl. author: 
Edward Johnson. © 28Mar52; 

These two Borden quickies will make 
you believe in magic. (Condensed 
milk & instant coffee) (In the 
Saturday evening post, Oct. 25f 
1952) Appl. author: Walter 
Early. © 220ct52; KK97099. 

They need the children's milk. 

(Homogenized vitamin D milk) (In 
Parent's magazine, June 1952, p. 
20g) Appl. author: Edward John- 
son. ©23May52; KK97H5. 

3 bright ideas every day, that's my 
recipe for happy meals. (Cream, 
cream cheese & ice cream) (In 
Woman's home companion, June 1951) 
Appl. author: Edward Johnson. 
© l8May5l; KK97110. 

3 exciting recipes from Elsie's new 
cook book. (Cottage & cream 
cheese & Ice cream) (In Good 
housekeeping, Oct. 1952) Appl. 
author: Walter Early. © 20Sep t i2; 
KK97128. 

Two Borden rewards for clever house- 
wives. None Such mince meat [and] 
Starlac nonfat dry milk solids. 
(In Look, Nov. 18, 1952) Appl. 
author: Walter Early. © 4Nov52; 
KK97130. 

2 sure ways to increase your cheese 
sales during dairy month. (In 
Super market merchandising, May 
1952, p. 162) Appl. author: 
Clifford Hartley. © Blay52; 
KK97096. 

Use Borden's None Such mince meat 
In these Betty Crocker Stir-N-Roll 
recipes. (In Ladles' home jour- 
nal, Feb. 1952) Appl. author: 
Edward Johnson. © 30Jan52; 

KK97139. 

What happens to teen-agers when they 
grow up? (Cream cheese & cream) 
(In Woman ' s home companion, June 
1950, p. 15) Appl. author: Wal- 
ter Early. © l8May50; 15X97135. 

What's your answer? Is it true that 
opposites attract each other? 
(Cheese) (In the New Yorker, May 
12, 1951, p. 98) Appl. author: 
M. Aquino. © 10May51; KK97119. 

Why put off till tomorrow what you 
can enjoy today. Lady Borden 
strawberry macaroon ice cream. 
(In Life, May 5, 1952) Appl. au- 
thor: Walter Early. © 2May52; 

KK97143. 
Wise mothers love to see their 

children drink it. Borden's choc- 
olate drink. (In the Saturday 
evening post, Aug. 2, 1952) 
Appl. author: Walter Early. 
© 30 Jul 52; KK97112. 

BORDERS, ROY A. © 

Pedigreed for your protection. 
(Used automobiles & trucks) La- 
bel. ©4Jan54; KK93H3. 

B0RG-ERICKS0N CORPORATION. © 

An extraordinary new bathroom scale, 
the Flight, by Borg; model 1500. 
Sheet. Appl. author: Wallace- 
Ferry-Hani y Co. © lt|Jan5^; 
KK92783. 

BOSWELL DAIRIES. © 

Frostine. Enjoy this economical 
frozen dairy dessert. (Ice cream) 
(In Fort Worth star-telegram, Fort 
Worth, Tex., Apr. 27, 1954. P« 18) 
Appl. author: Thomas L. Yates Ad- 
vertising Agency. © 27Apr54; 
KK95813. 

BOTANY MILLS, INC. © 

The first place they look, is the 
last place you want to neglect. 
Botany brand wrinkle-proof ties. 
(In the Saturday evening post, 
Apr. 10, 1954, P. 6) © 7Apr54; 
KK95642. 



1954 



COMMERCIAL PRINTS AND LABELS 



15 



A new slack attack. (In Men's wear, 
May 14, 195^4-, P. 75) © l4May54; 
KK966li0. 

Now you can afford that admired ap- 
pearance. Botany brand 5 00 » 
tailored by Daroff. (Men's suits) 
(In Ebony, Apr. 19514., p. 95) 
© 13Mar54; KK95673. 

Only Botany 500, tailored by Daroff 
X-Ray tag, reveals the hidden ma- 
terials ... [Executive & secre- 
tary] (Men's suits) (In the New 
York times magazine, Mar. 7» 1954, 
p. 80) ©7Mar54; KK95948. 

Only Botany 500, tailored by Daroff 
X-Ray tag, reveals the hidden ma- 
terials ... [Man at microphone] 
(Men's suits) (In Life, Mar. 15, 
1954, p. 68) © 12Mar54; KK9564.3. 

Only Botany 500, tailored by Daroff 
X-Ray tag, reveals the hidden ma- 
terials ... [Man carrying brief 
case in left hand] (Men's suits) 
(In Life, May 10, 1954, p. 50) 
©7May54; KK96639. 

Only Botany 500, tailored by Daroff 
X-Ray tag, reveals the hidden ma- 
terials ... [Man with present in 
right hand] (Men's suits) (In 
Esquire, Apr, 1954, p. 113) 
© lOMar^; KK959J+7. 

She knits Botany brand no-dye-lot 
yarns. (InMcCall's needlework, 
spring-summer 1954, P» 2 of cover) 
© 10Jan54; KK95847. 

She knows Botany. Fashionbllt, too, 
knows Botany for quality and fash- 
ion correctness. (Fabrics) (In 
Vogue, Feb. 1, 1954, p. 87) 
© lFeb54; KK93982. 

She knows Botany. Mooraale Junior, 
too, has long known Botany. 
(Fabrics) (In Harper's bazaar, 
Jan. 1954, P. 47) © Uanbk; 
KK93201. 

She knows Botany. Philip Mangone, 
too, has long known the inherent 
quality of Botany pure woolens. 
(In Town & country, Mar. 1954, p. 
33) © !Mar54; KK94152. 

She knows Botany. Swansdown too, 
has long known Botany. (Fabrics) 
(In Vogue, Jan. 1954. p. 47) 
© Uan54; KK93282. 

She knows Botany. William Bass, 
too, has long known Botany. (Fab- 
rics) (In Vogue, Feb. 15, 1954, 

p. 4) © i5Feb54; KK93983. 

The slacks with the Matador waist- 
line. Botany brand Trews. (In 
the New Yorker, Apr. 17, 1954, P« 
20) © 15Apr54; KK95846. 

BOURNS, MARLAN E., d.b.a. BOURNS 
LABORATORIES. SEE Bourns Labora- 
tories. 

BOURNS, MARLAN E. SEE Bourns Position 
Instruments, inc. 

BOURNS LABORATORIES INSTRUMENT SALES 
CORPORATION. SEE Bourns Position 
Instruments, inc. 

BOURNS POSITION INSTRUMENTS, INC; 
New potentiometer developments,' 
Bulletin no. 4530. Sheet. 
© Bourns Laboratories, inc.; 
22Mar54; KK948?8. 
The night before Christmas. (Pre- 
cision instruments) Pamphlet. 
Appl. author: Marian E. Bourns. 
© Bourns Laboratories Instrument 
Sales Corp., a.k.a. Bourns; 
9Dec53; KK96737- 

Trimpot. (Potentiometers) Label. 
©Marian E. Bourns, d.b.a. Bourns 
Laboratories; 2Feb54; KK93334. 

BOWEN, DUNCAN S. © 

[Pictorial design of formal wearing 
apparel. Sandwich container] 
Label. © 6May54; KK96718. 



BOWER, FRANK W. , LULA H. BOWER, RALPH 
H. BOWER AND GERALD F. BOWER, com- 
posing the partnership, BOWER MANU- 
FACTURING COMPANY. SEE Bower Manu- 
facturing Company. 

BOWER, GERALD P., RALPH H. BOWER, LULA 
H. BOWER AND FRANK W. BOWER, compos- 
ing the partnership, BOWER MANUFAC- 
TURING COMPANY. SEE Bower Manufac- 
turing Company. 

BOWER, LULA H. , FRANK W. BOWER, RALPH 
H. BOWER AND GERALD F. BOWER, com- 
posing the partnership, BOWER MANU- 
FACTURING COMPANY. SEE Bower Manu- 
facturing Company. 

BOWER, RALPH H., LULA H. BOWER, FRANK 
W. BOWER AND GERALD F. BOWER, com- 
posing the partnership, BOWER MANU- 
FACTURING COMPANY. SEE Bower Manu- 
facturing Company. 

BOWER MANUFACTURING COMPANY. 

Treasure Bowl. (Coin banks) Label. 
© Bower Mfg. Co., a partnership of 
Frank W. Bower, Lula H. Bower, 
Ralph H. Bower & Gerald F. Bower; 
22Apr54; KK9587O. 

BOWLER, JOSEPH. 

More time for fun. SEE General 
Electric Company. 

BOYD, MAX WENDELL. © 

Car cot instruction sheet. 
© 5Jun54; KK97285. 

BOYER, MAXWELL J., AND NELL E. BOYER, 
forming the partnership NELLY BEE 
PRODUCTS. SEE Nelly Bee Products. 

BOYER, NELL E., AND MAXWELL J. BOYER, 
forming the partnership NELLY BEE 
PRODUCTS. SEE Nelly Bee Products. 

BOYER BROTHERS, INC. © 

Cup-o-cocoanut. Net weight 1 3/4 
ozs. (Candy) Label. Appl. au- 
thor: W. E. Boyer. © 13May54; 
KK96289. 
Peanut-butter cup. Net weight 7/8 
ozs. (Candy) Label. Appl. au- 
thor: W. E. Boyer. © 30Apr54; 
KK96055. 

BRADLEY, MARY MCRAE. 

Shirtieficate. Your gift certifi- 
cate. (Shirts & ties) Folder. 
©Mary McRae Bradley & Robert W. 
Bradley; 2Jan54; KK94777. 

BRADLEY, ROBERT W. SEE Bradley, 

Mary McRae. 

BRADY (W. H.) COMPANY. © 

Brady new time-saving card holder, 
for use with Brady blue streak 
dispenser cards. Bulletin no. 
147-B. Sheet. Appl. author: 
John A. Pescheck. © 7May54; 
KK96694. 
Brady self-sticking, card-mounted 
all-temperature pipe markers. 
Bulletin no. I35-B. (Tape) Fold- 
er. Appl. author: John A. Pes- 
check. © 10May54; KK96693. 
Brady self-sticking warning stripes. 
Bulletin no. 143. (Tape) Folder. 
Appl. author: John A. Pescheck. 
© 7May54; KK96692. 

BRAGA SHOE COMPANY, INC. © 

Brag-A-Bout Ezies, for sport and 
comfort wear. Label. Appl. au- 
thor: M. B. Claff & Sons, inc. 
© 22Mar54; KK9639O. 

BRAINARD STEEL DIVISION OF SHARON 

STEEL CORPORATION. SEE Sharon Steel 
Corporation. 



BRAUN (C. F.) AND COMPANY. © 

Braun heat-exchangers, type designa- 
tions. September 1953* Folder. 
©4se P 53; KK93794. 



BRAUNSTEIN, ARTHUR, sole owner MER- 
CHAIN-TEL PUBLISHING COMPANY. SEE 
Mer-Chaln-Tel Publishing Company. 

BREIER (MARCUS) SONS, INC. © 

Bantamac, America's jacket special- 
ist. (In Daily news record, New 
York, Apr. 19, 1954, p. 22-23) 
Appl. author: Carl S. Leeds. 
© 19Apr54; KK96668. 

BREWERS SCIENTIFIC LABORATORIES. © 
Cooker Enzymes insures against In- 
efficiency, contamination and 
strawy flavors. Sheet. Appl. 
author: A. L. Nugey. © 21Nov50; 
KK95396. 
Enzmol, for all malt mashes, for 
malt and prepared flake mashes. 
(Enzymic compound) Sheet. Appl. 
author: A. L. Nugey. © 31Dec52; 

KK95395. 

Nujell, triple-action clarifier, 
chillproofer and polisher. 
Sheet. Appl. author: A. L. Nu- 
gey. ©17Dec53; KK95398. 

What is dry beer? (End-fermented 
beer & ale) (In Brewers letter, 
Dec. 1953, p. 4) Appl. author: 
A. L. Nugey. © 3Dec53; KK93389. 

BRIGGS AND STRATTON CORPORATION. © 
Again in *53, no. 1 in the world. 
4 cycle Briggs & Stratton gasoline 
engines. (In Time, Feb. 1, 1954, 
p. 37) Appl. author: Howard 
Crura. © 28Jan54; KK93423. 
It's the modern world we live in. 
4 cycle Briggs & Stratton gasoline 
engines. (In Time, Mar. 22, 1954, 
p. 91) Appl. author: Howard 
Crum. © l8Mar54; KK94887. 

BRIGGS MANUFACTURING COMPANY. © 
Briggs Beautyware announces a new 
color, two new lavatories. 
(Plumbing ware & bathroom fix- 
tures) (In Architectural record, 
Apr. 1954, P« 62) Appl. author: 
MacManus, John & Adams, inc. 
© lApr54; KK95779. 

Briggs Beautyware announces a new 
color, two new lavatories ... 
( Plumbing ware & bathroom fix- 
tures) (In Domestic engineering, 
Mar. 1954, P- 275) Appl. author: 
MacManus, John & Adams, inc. 
© lMar5^; KK97184. 
Briggs Beautyware announces a new 
color, two new lavatories. (Plumb- 
ing ware & bathroom fixtures) (In 
House & home, Apr. 1954, P- 15) 
Appl. author: MacManus, John & 
Adams, inc. © lApr54; KK97182. 
Briggs Beautyware announces a new 
color, two new lavatories ... 
(Plumbing ware & bathroom fix- 
tures) (In Practical builder, 
Apr. 195I4., p. ij.0) Appl. au- 
thor: MacManus, John & Adams, inc. 
© lApr5l4.; KK97185. 
Free your investment in any new home 
more quickly. It's practically 
sold when you show them two bath- 
rooms of Briggs Beautyware in col- 
or. (Plumbing ware & bathroom 
fixtures) (in NAHB correlator, 
Nov. I953, p. 92-94) Appl. au- 
thor: MacManus, John & Adams, inc. 
© 1N0V53; KK93208. 
It's so simple to achieve harmony in 
your bathroom. Briggs Beautyware 
true colors. (Plumbing ware & 
bathroom fixtures) Folder. 
Appl. author: Brindley-Roth, inc. 
© lMay54; KK97622. 

Keep your customers satisfied with 
Briggs Beautyware acid-resistant 
fixtures. (Plumbing ware & bath- 
room fixtures) (In American 
builder, Feb. 1953, p. 163) 
Appl. author: MacManus, John & 
Adams, inc. © lFeb53; KK95783. 



16 



CATALOG OF COPYRIGHT ENTRIES 



Jan-June 



BRIGGS MANUFACTURING COMPANY. Cont'd. 

Plan two bathrooms of Briggs Beauty- 
ware. There's no other feeling 
quite like it ... (Plumbing ware 
& bathroom fixtures) (In the Sat- 
urday evening post, Oct. 31> 1953> 
p. 16I(.) Appl. authors MacManus, 
John & Adams, inc. © 310ct53; 
KK93207. 

Two bathrooms, a must in every mod- 
ern home. Briggs Beautyware. 
(Plumbing ware & bathroom fix- 
tures) (In House & home, Nov. 
1952, p. 7°A) Appl. authors 
MacManus, John & Adams, inc. 
© 1Nov52; KK97I83. 

BRILL (H. C.) COMPANY, INC. © 

Isle of Capri brand pizza pie. Pie 
mix and sauce. Net wt. 12 1/2 
ozs. Label. © 210ct53; KK937li+. 

BROOKER SALES, INC. © 

Burns Dry Goods store surrenders all 
and prepares to quit. Quitting 
business sale. (Clothing & dry 
goods) Sheet. © 21May5l4.; 
KK96873. 
Business adjustment sale. (Cloth- 
ing) (In the Neodesha Kansas 
daily sun, Jan. 12, 19 &) 
©12Jan5l4.; KK92912. 
Buy for cash, pay less in this all 
eclipsing downward price crash. 
Business adjustment sale. Fantles. 
(Clothing) (In Racine Sunday bul- 
letin, Racine, Wis., May 9, 1954. 
p. 8-9) © 9May5l<-; KK96872. 
Buy for cash, pay less in this all 
eclipsing downward price crash. 
Business adjustment sale. Dixon 
Purn. Appl. (Furniture) Sheet. 
© IMay^; KK9687I4.. 
Buy for cash, pay less in this all 
eclipsing downward price crash. 
Business adjustment sale. Toevs 
Men's Wear, Newton, Kansas. 
(Clothing) © SJan^; KK92677. 
Eight full days of drastic reduc- 
tions ... Unloading sale. (In 
Longview morning journal, Jan. 
15, 1954, p. 22) (Clothing) 
© 15Jan5J+; KK93008. 
Fantle's surrenders lease and pre- 
pares to vacate. Quitting busi- 
ness sale. (Clothing) (In Racine 
Sunday bulletin, Racine, Wis., May 
23, 1954. P. 8-9) ©23May5lj.; 
KK96875. 
Here's news, front page news you 
won't forget. Gigantic women's 
ready to wear complete and abso- 
lute liquidation. The Tulsa Wom- 
an. (In the Tulsa tribune, Tulsa, 
Okla., May 10, I95I4., p. 11) 
© 10May5l|.: KK97OI5. 
Here's news, front page news you 
won't forget. Gigantic women's 
ready to wear liquidation [sale] 
(In Tulsa daily world, Tulsa, 
Okla., May 11, 195^, p. 5) 
© llMay5^; KK96876. 
Wilson furniture business adjustment 
sale. © 12Feb5l4.; KK93777. 

BROSSARD, ZILLA. © 

Draw and paint from color slides for 
pleasure and profit. (Art course) 
Folder. © lFeb5l4_; KK939IJ.9. 

BROWN (CHESTER B. ) COMPANY. © 
Best plain Great Northern beans. 
Contents 15 ozs. avoir. Label. 
Appl. author: Piedmont Label Co., 
inc. © 26Feb5lj.; KK96068. 

BROWN AND GRAVENSON, INC. © 

Easiest contest to enter. The Watch 
Co's $10,000 name the watch con- 
teat. Poster. Appl. author: 
Sidney M. Erownstein. © l6Feb5l).; 
KK95300. 
Preferred customers gift plan. 
(Household articles) Folder. 
Appl. author: Sidney M. Brown- 
stein. © 22Mar54; KK9I+885. 



Preferred customers private an- 
nouncement, our greatest gift 
sale. (General merchandise) 
Folder. Appl. author: Sidney M. 
Brownstein. © 9Mar5^; KK9I4.88I4.. 

Richie catalog. X95J4.- (Electric 
lamps, house furnishings, glass- 
ware & other merchandise) 1+0 p. 
Appl. author: Sidney M. Brown- 
stein. ©26Dec53; KK9l|202. 

BROWN B0VERI CORPORATION. © 

Service facilities in the United 
States, Canada and Mexico. (Power 
generating & distribution equip- 
ment) 6 p. Appl. author: Paul 
R. Sidler. © lOFeb^i)-; KK93980. 

BR0WN-F0RMAN DISTILLERS CORPORATION. © 

America's guest whisky, there is 
nothing better in the market. Old 
Forester Kentucky straight bourbon 
whisky. (In Town & country, Jan. 
I95I4., p. 2 of cover) Appl. au- 
thor: Ruthrauff & Ryan, inc. 
© Uan5l+; KK93672. 

Full dress for the holidays. Old 
Forester Kentucky straight bourbon 
whisky. (In Life, Dec. 7, 1953t 
p. 86) Appl. author: Ruthrauff & 
Ryan, inc. © 7Dec53; KK93827. 

Great day, great evening. Old For- 
ester. Kentucky straight bourbon 
whiskey. (In Town & country, Mar. 
I95J4., p. 2 of cover) Appl. au- 
thor: Ruthrauff & Ryan, inc. 
© IMar^J+j KK95683. 

Presenting America's guest decanter, 
there is nothing better in the 
market. Old Forester Kentucky 
straight bourbon whisky. (In 
Life, Nov. J, 1952. P. 130) 
Appl. author: Ruthrauff & Ryan, 
inc. © 3Nov52; KK9382lj.. 

Slow mash, slowly fermented Early 
Times Kentucky straight bourbon 
whisky. (In the McCook daily ga- 
zette, May 28, 1954. P- 8) Appl. 
author: Ruthrauff & Ryan, inc. 
© 28May5i|; KK97395. 

BROWN-MILLER COMPANY. © 

Delta brand pickles, home style 
summer dill with garlic. One 
quart. Label. Appl. author: 
Ted Drell. © 5Dec52; KK92886. 
Rainbo pickles, sweet gherkins. 12 
fl. ozs. Label. Appl. author: 
Ted Drell. © 5Dec52; KK92885. 

BROWNING MANUFACTURING COMPANY. © 
Browning .chain couplings. Supple- 
ment V169B I-X-5I4-. Sheet. Appl. 
author: Laurance Le Wright Brown- 
ing. © Uan5U; KK93703. 
Browning FHP drives for air condi- 
tioning equipment. Form 2039. 
Sheet. Appl. author: Laurance 
Le Wright Browning. © lApr54; 

KK95313. 
Browning gripbelt sheaves with 

malleable split taper compression 
bushings. 22 p. Appl. author: 
Laurance Le Wright Browning. 
© Uan^; KK937°^ 
Browning roller chain drives. 19 p. 
Appl. author: Laurance Le Wright 
Browning. ©Uul53; KK93702. 
New Browning super gripbelts. Sup- 
plement V136E I-I-5I4.. Sheet. 
Appl. author: Laurance Le Wright 
Browning. © Uan5lw KK937°5. 

BRUCE (E. L. ) COMPANY. © 

Bruce floor products, the easiest 
floor care ever. Folder. Appl. 
author: John Carlyle Fleming. 
© 22Mar5l+; KK96785. 

Clean and wax wood floors in one op- 
eration. Sheet. Appl. author: 
John Carlyle Fleming. © 15Apr51+; 

KK96787. 
Clean linoleum floors the easy 
Bruce-way. Bruce floor cleaner. 
Sheet. Appl. author: John Car- 
lyle Fleming. © l^pr^k; KK96781*-. 



How to care for asphalt tile floors. 
(Asphalt tile cleaner, asphalt 
tile wax & self -polishing wax) 
Folder. Appl. author: John Car- 
lyle Fleming. © lSep53; KK93660. 

How to care for asphalt tile floors. 
cHead of boy on covers (Asphalt 
tile cleaner, asphalt tile wax & 
self -polishing wax) Folder. 
Appl. author: John Carlyle Fleming. 
© 22Mar51x: KK96786. 

How to keep your wood floors and 
linoleum beautiful. (Cleaning wax 
& floor cleaner) Folder. Appl. 
author: John Carlyle Fleming. 
© 22Mar54; KK96788. 
It cleans, it waxes, it polishes 
wood floors and linoleum. The 
Bruce Doozit. Folder. Appl. au- 
thor: John Carlyle Fleming. 
© 12Jan5i|.; KK93396. 

It cleans, it waxes, it polishes 
wood floors and linoleum. The 
Bruce Doozit. Folder. Appl. au- 
thor: John Carlyle Fleming. 
© 26Feb5lj.; KK96783. 

BRYANT, FREDERICK WILLIAM. 

The Tuwick lighter with flints ga- 
lore for a he-man flame. Sheet. 
© Frederick W. Bryant; lFeblji).; 
KK9lj.320. 

BUCHBINDER, WILLIS B., d.b.a. BUCH- 
BINDER SERVICE AND REPAIR COMPANY. 
SEE Buchbinder Service and Repair 
Company. 

BUCHBINDER BROTHERS. © 

Hard pull? Increasing sales volume. 
(Florist refrigerator fixtures) 
Pamphlet. Appl. author: Henry M. 
Buchbinder. © 10May5lj.; KK9605I1.. 

BUCHBINDER SERVICE AND REPAIR COMPANY. 
The clock for time, signals ... 
Syn-Kon-Trol pneumatic-electric 
clock and signal systems. Folder. 
© Willis B. Buchbinder, d.b.a. 
Buchbinder Service & Repair Co.; 
7Feb51+; KK91J.805. 

BUEGELEISEN AND JAC0BS0N, INC. © 
Enter B & J's big, exciting Europe- 
an holiday contest. (Musical in- 
struments) Folder. Appl. au- 
thor: Harold A. Jacobs. 
© 23Jun5l4.; KK97690. 

BUELL, MARJ0RIE H. © 

Little Lulu three dimensional valen- 
tines. Kleenex [tissues] Label. 
© 10Dec53; KK91+736. 

BUFFALO WALLOW. 

Fruit of the Loom organic soil. 
Animal, mineral, plant humus. 
Goodearth potting soil. 1 quart. 
Label. © Jack Russell Estes & 
Merle Clara Estes, d.b.a. Buffalo 
Wallow; 29JU153; KK972I4.I. 

BUGG, LOYAL L. © 

Let's play Cross-Out, Nancy Sasser 
product Bingo game. (Household 
articles) Card. ©Loyal L. 
Bugg & Cross-Out Advertising Co.; 
lApr5i+; KK9551+9. 
Product Bingo game, by Nancy Sasser. 
(Household articles) (In the Eve- 
ning star, Washington, D. C. , Apr. 
8, 1951+, p. B-10) © 8Apr5lt.; 
KK972J4.9. 

BULLARD, DE WITT STANLEY. © 

Star of Love chocolate candles. 
Label. © 5Jun5^: KK9728I4.. 

BURGESS-MANNING COMPANY. © 

New Burgess -Manning acousti-Dooth 
for audiometrlc testing. Bulletin 
no. A-133. Sheet. Appl. author: 
Dudley W. Day. © 27Apr5lj.; 
KK97027. 

BURKE, GERARD F. © 

Up up up, their savings climb too, 
when they are growing up. Mechan- 
ics Cooperative Bank. Sheet. 
© HiMav5i+; KK97534- 



1954 



COMMERCIAL PRINTS AND LABELS 



17 



BURNER MAID PRODUCTS COMPANY. 

Burner -Ma Id s new disposable insert 
for modern electric stoves. En- 
velope. © Romeo Alfieri, sole 
owner Burner Maid Products Co.; 
15Feb5k (in notice: 1953); 
KK9k996. 

BURNHAM CORPORATION. © 

Masonry wall layout for attached 
aluminum Orlyt 10 with one gable 
end. (Greenhouses) Sheet. 
Appl. author: Harry William Clute. 
© 21May5k; KK97kOO. 
Masonry wall layout for detached 
aluminum Orlyt 10 with two gable 
ends. (Greenhouses) Sheet. 
Appl. author: Harry William Clute. 
©21May5k; KK97399* 

BURROUGHS CORPORATION. © 

Burroughs 10 column adding- subtract- 
ing machine. Sheet. © 10Feb5k; 
KK93699. 

BURTONITE COMPANY. 

Burtonite no. 7, a new and better 
gum from Guar seeds. Folder. 
© Burton H. Greenwood, t.a. 
Burtonite Co.; 25Mar5k; KK96092. 

BUXTON, INC. © 

How come pop wanted a Buxton? The 
Buxton Convertible outlives any 
other kind of billfold made ... 
(In Life, June 7, I95I4., p. 185) 
Appl. author: Doyle Dane Bernbach, 
inc. © 7Jun5k; KK97k30. 

Lady Buxton, best for your money. 

(Leather goods) (In Ladies' home 

journal, Nov. 1953, p. 7) Appl. 

author: Doyle Dane Bernbach, inc. 

© 280ct53; KK92366. 
Letter-thin, yet It holds everything 
you need. The distinguished 
Statesman has the stamp of quality 

... (Leather goods) (In the Sat- 
urday evening post, June 5, 195U, 
p. 1+7) Appl. author: Doyle Dane 
Bernbach, inc. © 5Jun5k; KK97I4.31. 
You don't have to open it to put 

coins In, yet even if you shake it, 
coins can't fall out. Lady Buxton. 

(In Ladies' home journal, Apr. 
195k t P« 11+6) Appl. author: Doyle 
Dane Bernbach, inc . © 29Mar5k» 
KK94.910. 

B'XMART-TINTAIR, INC. © 

A challenge to women who hesitate to 
color their hair, by Nadine Rey- 
nolds. (In Daily news, New York, 
May 10, 195i4-, p. 28) Appl. au- 
thor: Erwin, Wasey & Co., inc. 
© 10May5k; KK97OO6. 

A challenge to women who hesitate to 
color their hair, by Nadine Rey- 
nolds. (In Hartford times, Feb. 
15, 19514-, P- k5) Appl. author: 
Erwin, Wasey & Co., inc. © l5Feb5k; 
KK95029 . 

Gets job in 2 hrs. LEndorsed by] 
Mrs. Kathleen S. Forrest. (Hair 
coloring) (In the Hartford times, 

Apr. 19, 19514-, P* 3D APP 1 * au ~ 
thor: Erwin, Wasey &. Co., inc. 

© 19 Apr 5k; KK96073. 

Give your husband a gorgeous blonde 
for Easter. (Hair coloring) (In 
Life, Apr. 5, 195k, P. 1 53) 
Appl. author: Erwin, Wasey &• Co., 
inc. © 2Apr5k; KK95363. 

Horrified, delighted. [Endorsed by] 
Mrs. Irene Short. (Hair coloring) 
(In the Hartford courant, Apr. k» 
195k, p. 21) Appl. author: Er- 
win, Wasey & Co., inc. © kApr5k; 
KK96O7I4.. 

Let this color-miracle take place in 
your hair, as it did for Mrs. Don- 
ald Franz. (In Portland press 
herald, Portland, Me., Mar. 31, 



195k » P» 21) Appl. author: Erwin, 
Wasey & Co., Inc. © 31Mar5k; 
KK96O7O. 

Let this color-miracle take place In 
your hair, as it did for Mrs. 
Irene Short. (In Portland evening 
express, Portland, Me., Mar. 8, 
I95I4., p. 2) Appl. author: Erwin, 
Wasey & Co., inc. © 8Mar5k; 
KK9I4.&22. 

My friend Joan said, I'm crazy about 
your hair since you colored It. 
(In Dally mirror, New York, Mar. 
8, 195k, p. 27) Appl. author: 
Erwin, Wasey & Co., inc. 
© 8Mar5k; KK9k6lO. 

My husband said, I'm crazy about 
your hair since you colored it. 
(In Daily mirror, New York, Mar. 
8, 195k, p. 27) Appl. author: 
Erwin, Wasey & Co., inc. 
© 8Mar5k; KK9k6l2. 

Now look 10 to 15 years younger in 
minutes. Tintair home hair color- 
ing. (In New Haven evening regis- 
ter, Feb. 26, 195k, p. 8) Appl. 
author: Erwin, Wasey & Co., inc. 
© 26Feb5k; KK95028. 

Nov/, shampoo Tintair hair coloring 
into your hair. (In Syracuse 
herald- journal, Syracuse, N. Y. , 
Feb. 15, 195k, p. 10) Appl. au- 
thor: Erwin, Wasey & Co., inc. 
© 15Feb5k; KK95038. 

Now you can banish gray hair for- 
ever, by Nadine Reynolds. (In 
Daily news, New York, Feb. 15, 
1954, p. 32) Appl. author: Er- 
win, Wasey & Co., inc. © 15Feb5k; 
KK9I4.61I4.. 

Now you can banish gray hair for- 
ever, by Nadine Reynolds. (In 
Daily mirror, New York, May 3, 
1951+, P» 2 6) Appl. author: Er- 
win, Wasey & Co., inc. © 3May5k; 
KK96277. 

Now you can change the color of your 
hair in minutes. Be a gorgeous 
blonde, a bewitching redhead ... 
(In Daily mirror, New York, Feb. 
15, 195k, P. 29) Appl. author: 
Erwin, Wasey & Co., inc. 
© l5Feb5k; KK9k6l5- 

Now you can change the color of your 
hair in minutes, by Nadine Rey- 
nolds. Everybody's doing it. 
(In Daily mirror, New York, May 3, 
19514-, P. 26) Appl. author: Erwin, 
Wasey & Co., inc. © 3May5k; 
KK96278. 

Now you can color your hair just 
like nature originally colored 
every strand, by Nadine Reynolds. 
(In Daily news, New York, Feb. 15, 
195k, p. 32) Appl. author: Er- 
win, Wasey & Co., inc. © 15Feb5k; 
KK9I4.609. 

Now you can color your hair just 
like nature originally colored 
every strand, by Nadine Reynolds. 
(In Reading eagle, Reading, Pa., 
Apr. 19, 195k, P. ID Appl. au- 
thor: Erwin, Wasey & Co., Inc. 

© i9Apr5k; KK96276. 

Now you can match the youthful color 
your hair used to be. (In Daily 
mirror, New York, Feb. 15, 195k, 
p. 29) Appl. author: Erwin, 
Wasey tr Co., inc. © 15Feb5k; 
KK9I4.613. 

Only Tintair hair coloring assures 
that even, natural look. (In 
Rochester times-union, Rochester, 
N. Y., Feb. 15, 195k, p. 12) 
Appl. author: Erwin, Wasey & Co., 
inc. © 15Feb5k; KK95039. 

Stops aging hair. (Hair coloring) 
(In Chicago sun-times, Feb. 15, 
195k, P. 30 ) Appl. author: Er- 



win, Wasey & Co. , Inc. © 15Feb5k; 
KK95280. 

We'll give you free Tintair home 
hair coloring, to prove you can 
look 10 to 15 years younger in 
minutes. (In Newark evening news, 
Newark, N. J., Jan. 6, 195k, p. 
26) Appl. author: Erwin, Wasey 
& Co., inc. © 6 Jan 5k; KK§k6ll. 

Where do you begin to lose your 
youth? (Hair coloring) (In Chi- 
cago sun-times, Feb. 15, 195k, p. 
38) Appl. author: Erwin, Wasey 
& Co., Inc. © 15Feb5k; KK95279. 

Who is she? Mrs. Donald Franz, 
glamorous mother of five of Long 
Island. (Hair coloring) (In the 
Hartford times, Apr. 13, 195k, p. 
19) Appl. author: Erwin, Wasey 
& Co., inc. © 13Apr5k; KK96072. 

Who is she? Mrs. Jeanne Logan of 
Rumson, New Jersey. (Hair color- 
ing) (In the Hartford times, Apr. 
6 » 195k, P. 3k) Appl. author: 
Erwin, Wasey & Co., inc. 
© 6Apr5k; KK96071. 

BYRNE, WILLIAM L. © 

Spell it game. (Soft drinks & edi- 
bles) Folder. © 29Mar5k; KK95026. 

BYRNE PRODUCTS, INC. © 

The story of C-Tone, the only natu- 
ral vitamin C liquid extract. 
Folder. Appl. author: Kelly- 
Nason, Inc. © 15Jan5k; KK9317k. 



C. A. A. SPECIALTIES. 

Speaker's crutch. (Novelty) Label. 
© Samuel E. Blizzard, d.b.a. 
C. A. A. Specialties; 19Nov53; 
KK92676. 

CBS-HYTR0N, division of COLUMBIA 
BROADCASTING SYSTEM, INC. SEE 
Columbia Broadcasting System, inc. 

C-R-I CONTROL COMPANY. 

Bismocain, for intramuscular injec- 
tion only. (Medicine) Label. 
©C-R-I Control Co., Alfred An- 
thony Storey, sole owner; 15Feb5k; 
KK95303. 

CAIRNS, HENRY W. , d.b.a. R0X PRODUCTS 
COMPANY. SEE Rox Products Company. 

CALG0N, INC. © 

Coraid, supplemental corrosion in- 
hibitor, for treatment of recir- 
culating cooling waters. Product 
bulletin no. 51~2. Sheets. 
© 2Jan5k; KK9I+263. 
Instruction booklet for installation 
and use of the no. X-3 Micromet 
Feeder. (Water treatment equip- 
ment) 3 p. ©25N0V53; KK91+265. 

Micromet and Micromet feeders. Illus- 
trated price list. (Water treatment 
equipment) Folder. © 28jan?k- 
KK9k266. ^' 

Micromet treatment of recirculating 
cooling-water systems. 195k e< i. 
7 p. © l8Jan5k; KK9I4.267. 

Now you can make accurate water- 
hardness tests in one minute, with 
the Calgon Speedy-Kit for testing 
water hardness. Sheet. 
© 5Mar5k; KK9k3kO. 

Tone-up your Zeolite water softener 
with Zeotone. (Water treatment 
chemical) k P. © 5 Jan 5k (in no- 
tice: 1953); KK9k26k. 

CALIFORNIA CUSTOM ACCESSORIES MANUFAC- 
TURING COMPANY. © 

Customize in 55 minutes any 19k9-50 
Ford, with California Custom's 




CATALOG OF COPYRIGHT ENTRIES 



Jan-June 



LIFORNIA CUSTOM ACCESSORIES MANUFAC- 
TURING COMPANY. Cont'd. 

grille conversion kit. (Auto ac- 
cessories) Sheet. Appl. author: 
Alex Kraus. © 15Apr5i+; KK9753B. 

CALUMET AND HECLA, INC. 

There is a difference In tubing, 
tubemanshlp is that difference. 
Sheet. Appl. author: Arthur J. 
Brooks. ©Wolverine Tube Division 
of Calumet & Hecla, inc.; 2aiar5lx; 
KK9I4-669. 

CALVERT DISTILLERS CORPORATION. © 
New short drink that's long on fla- 
vor. Calvert Lo-Ball. cBarmans 
(In Daily news, New York, May 7, 
1951x, P. 65) © 7May51x; KK961+02. 

CAMPBELL, JOHN GOODWILL. © 

Nip-and-Tuck wearing apparel. La- 
bel. ©34se P 53; KK93936. 

CANADIAN SCHENLEY, LTD. © 

Make mine 909. No, gar con. J' ax 
dit. (Whiskey) (In Foreign ser- 
vice journal, Nov. 1953, p. 2 of 
cover) Appl. author: McCann 
Erickson, inc. © 9Nov53; KK9ti037. 
Make mine 909. No, paisan. Io dico. 
(Whisky) (In Foreign service 
journal, Feb. 195h-» P« 2 of cover) 
Appl. author: McCann Erickson, 
inc. © 8Feb5lx; KK9t(-038. 

CANNON MILLS, INC. © 

Now beds almost make themselves with 
Cannon fitted sheets. (In Life, 
Sept. 21, 1955, p. 2 of cover) 
Appl. author: Young & Rub! cam, inc. 
© l8Sep53; KK9I+962. 
Sale, Cannon percale sheets. Now 
during August sales ... (In the 
Detroit news pictorial magazine, 
Aug. 2, 1953, P« 15) Appl. au- 
thor: Young & Rubicam, inc. 
© 2Aug53; KK9I+.076. 
Sale, Cannon percale sheets. Save on 
fitted sheets, flat sheets ... (In 
Life, Dec. 28, 1953, P- 1°) A PPl- 
author: Young & Rubicam, inc. 
© 2liDec53; KK9l|i+50. 
Why are Cannon Duralite percales a 
better buy than heavy-duty muslin? 
[Endorsed by] Mrs. Doris Kramser. 
(Sheets) (In Hotel management, 
Feb. X95U-, p. 101) Appl. author: 
Young & Rubicam, inc. © 10Feb5li; 
KK96032. 
Why are Cannon Duralite percales a 
better buy than heavy-duty mus- 
lin' cEndorsed bji Mrs. Marga- 
ret' Carvajal. (Sheets) (In Hotel 
world review, Nov. 7, 1953, P- 90 J 
Appl. author: Young & Rubicam, inc. 
© 7Nov53; KK9li958. 
Why are Cannon Duralite percales a 
better buy than heavy-duty mus- 
lin' [Endorsed by] Nora White. 
( Sheets ) ( In Hotel management. 
Auk. 1953, P- 113) Appl. author: 
Young & Rubicam, inc. © 10Aug53; 
KK9U961- 
CANTRELL AND COCHRANE CORPORATION. © 
Come on out from behind those bot- 
tles. Super Coola. (Soft drink) 
Pamphlet. Appl. author: Ted 
Bates & Co. © lMar5l+; KK95110. 
Only Super soft drinks in cap-top 
cans give you all 12 advantages. 
Super Coola. (In the Philadelphia 
inquirer, Feb. 12, 195I4., p. 30a) 
Appl. author: Ted Bates & Co. 
© 12Feb5l4.; KK937M4-* 
Sick and tired of lugging bottles? 
Now buy your favorite soft drinks 
In cap-top cans. Super Coola. 
(In Los Angeles herald & express, 
Jan. 28, 195^, P- A-16) Appl. 
author: Ted Bates & Co. 
© 28Jan5lx; KK95086. 



CAPITAL PAPER COMPANY. © 

Admiral decorate the Christmas tree 
contes t. Win $1,000 .00 and an Ad- 
miral 27-inch TV. T Appliances) 
Sheet. © 15Nov53; KK92513. 

CAR FRESHNER COMPANY. SEE SHmann, 
Julius . 

CARLING BREWING COMPANY. © 

Better than beer, can it be? Try 
Carling's Red Cap ale and see. 
[Four delivery men] (In the New 
Yorker, Mar. 20, 195U. P« 110 1 
Appl. author: Benton & Bowles, 
inc. © 18Mar5lt; KK9I1678. 
Better than beer, can it be? Try 
Carling's Red Cap ale and see. 
[Man putting ale in ice box; woman 
watching] (In the New Yorker, 
Apr. 2i|., 1951l, p. 130) Appl. au- 
thor: Benton & Bowles, inc. 
©22Apr5l).; KK97176. 

Better than beer, can it be? Try 
Carling's Red Cap ale and see. 
[Man storing ale on shelves] (In 
the New Yorker, Apr. 17, 1954. P* 
116) Appl. author: Benton & 
Bowles, inc. © 15Apr5it; KK9665I. 

Better than beer, can it be? Try 
Carling's Red Cap ale and see. 
[Three delivery men] (In the New 
Yorker, Feb. 27, 195lx, p. 87) 
Appl. author: Benton & Bowles, 
inc. ©25Feb5lj.; KK9U677. 

I bagged him just as he was taking 
off with my last bottle of Car- 
ling's ale. (In the New Yorker, 
Feb. 20, 1954, p. 87) Appl. au- 
thor: Benton & Bowles, inc. 
© l8Feb5i|.; KK9I1675. 

Let's skip the build-up Jarvis, pour 
the Carling's ale. (In the New 
Yorker, Mar. 13, 195^> P« 107) 
Appl. author: Benton & Bowles, 
inc. © llMar5li; KK9I4.676. 

Thank goodness it was only the Ming 
vase, I thought you dropped the 
Carling's ale. (In the New York- 
er, Mar. 27, 1954. P» i2 D Appl. 
author: Benton & Bowles, inc. 
© 25Mar5ij.; KK9I1866. 

CARNATION COMPANY. © 

Imagine, a milk that whips. (Evap- 
orated milk) (In Life, May 17, 
I95I1, p. 10) Appl. author: A. 
Culver Boyd, Jr. © 17May5lj.; 
KK96347* 
Mommy, it's Carnation time. Evapo- 
rated milk. (In Life, Feb. 15, 
1954-, P« 50) Appl. author: 
A. Culver Boyd, Jr. © l5Feb51|; 
KK93761+. 
My doctor said Carnation. Evapo- 
rated milk. (In Life, June 7, 
195I+, p. 195) Appl. author: A. 
Culver Boyd, Jr. © 7 Jun5li; 
KK97O93. 

CAROLINA CHEMICALS, INC. © 

6 °/o chlordane dust or spray. 

Flight brand. Net contents I4. lbs. 
Label. Appl. author: The Herald 
Press. © 23Feb5i4. (In notice: 
1953); KK93925. 

CAR0H CORPORATION. © 

Fleur de lis. (Face cream & pov;der) 
Sheet. © l5Kar5li; KK9l|-?08. 

La Grande beaute de Caron. (Face 
cream & powder) (In Town & coun- 
try, June 195U, P. 19) Appl. au- 
thor: Parfums Caron. © Caron 
Corp., d.b.a. Caron; Uun54j 
KK96897- 

CARPENTER (J. C. ) COMPANY. 

XL detergent, the modern dishwashing 
liquid. Contents 16. 5 fluid oz. 
Label. © John Colby Carpenter, 
d.b.a. J. C. Carpenter Co.; 

9Feb5U; iacgl+813. 



CARPENTER, JOHN COLBY, d.b.a. J. C. 
CARPENTER COMPANY. SEE Carpenter 
(J. C. ) Company. 

CARPENTER STEEL COMPANY. © 

Carpenter service bulletin. Folder. 
Appl. author: George E. Brumbach. 
v. 3, no. 16. ©27Jan5l(.; 

KK93598. 
v. 3, no. 17. ©7Jun5l4.; KK97039. 
Carpenter super speed star high speed 
steel. Folder. ' Appl. author: 
Walter A. Schlegel. © 25Mar54; 
KK95005. 

CARR- CONSOLIDATED BISCUIT COMPANY. © 
Crackin' good cowboy cookies. Net 
weight d 1/2 oz. Label. Appl. 
author: Jim Hash. © 11 Jan 5I4. (in 
notice: 1953); KK92779. 

CARRER0, BALTAZAR. © 

Rosal [musical records] Label. 
© 10Feb5ij.; KK93536. 

CARTER, ROBERT JAY. © 

New easy 2 color rope system. Play 
scout knot tying kit. (Toy or 
hobby) Label. © ll+Jan5li; 
KK92775. 

CARTER, WILLIAM M. © 

Easy to use and clean, light to 
handle. Kwik-Kut [metal cutters] 
Label. © Uun5l4-; KK97017. 

CARTER MOTOR COMPANY. © 

Now in more demand than ever, Carter 
rotary power supplies. Why rotary 
power? (In Jobber news, Jan. 195t> 
p. 16) © 6Jan5li; KK93lp0. 

CARTER PRODUCTS, INC. © 

Arrid Super Spray [deodorant] Net 
wt. 1.2 fl. oz. Label. 
© 12May5lj.; KK96822. 

CASARD FURNITURE MANUFACTURING CORPO- 
RATION. © 

Marbelite, designed by Casard. La- 
bel. Appl. author: Arthur Cas- 
sell. © 15May5i|.; KK96751. 

CAS CO PRODUCTS CORPORATION. © 

Only Casco gives you all the advan- 
tages of ironing with steam. (In 
McCall's, Mar. 1954» P* 61+) 
Appl. author: Norman D. Waters. 
© lM.ar5!i; KK93998. 

PASTILLE, FRANK A., AND GLADE B. 

BILBY, sole owners, JUNIOR CHEF COM- 
PANY. SEE Junior Chef Company. 

CASTRO, ARTUR0. © 

Practical Spanish by the rational 
system. ( Correspondence course ; 
Pamphlet. ©25May5)+; KK97U°1. 

CASTRO DECORATORS, INC. © 

The ohair you've wanted, amazingly 
low priced. Castro Lounger. (In 
Daily news, Mew York, Nov. 20, 

1953I P- 37MD ©20Nov53; 

KK95050. 
t-'irst time at this low price • •• 
" The unexcelled Castro Convertible 

[sofa-bed] *159. (In n Sun £f? n 
news, Hew York, Jan. 10, 195U, P. 
33) © 10Jan5^; KK950i+9. 

Introducing for the first time ever 
... Castro Convertible ottoman. 
(Bed) (In Sunday news, New York, 
Dec. 20, 1953, P- IjO-IlI) 
©20Dec53; KK95052. 

Sale, three rarely advertised styles 
... The Futura, the Fairfield, 
the Manhattan. Castro Converti- 
bles. (Sofa-beds) (In Sunday 
news, New York, Feb. 21, 1954, P« 
22) © 21Feb5lx; KK95051. 

CATALINA, INC. AND J. B. WILLIAMS 
COMPANY, d.b.a. SK0L. SEE Skol. 



1954 



COMMERCIAL PRINTS AND LABELS 



19 



CATECHETICAL GUILD EDUCATIONAL SOCI- 
ETY. © 

Little Catholic coloring box. [No.] 
050-B. Label. Appl. authors: 
Catechetical Guild Educational So- 
ciety & Artists & Writers Guild, 
inc. © 20ct53; KK92U7I. 

CATERPILLAR TRACTOR COMPANY. © 

Announcing a $10,000 guarantee on 
used equipment. (in Engineering 
news record, Apr. 8, 195^4-j P* 61+- 
65) Appl. authors N. W. Ayer & 
Son, inc. ©8Apr5k; KK96719. 
Buy used [farm] equipment from your 
Caterpillar dealer, backed by a 
bond. (In Farm journal, Apr. 
195k, p. 7) Appl. authors Robert 
Richard Backlund. © 15Mar5k; 
KK95182. 

CAVALIER CORPORATION. © 

This furniture is made with genuine 
Lignabond. Bonded wood paneling. 
Label. Appl. authors William G. 
Raoul. ©29Dec53; KK93527. 

CELLO-MASTERS, INC. © 

Cash in on the big Cutex Cute Tomata 
promotion. (Cellophane packaging) 
(In the Packer, May 8, 195k> P» 
3^) Appl. author: David E. 
Rothschild. © 8May5k; KK9653&. 

Here's how you can cash in on the 
big tomato glamor program. (Cel- 
lophane packaging) Polder. 
Appl. authors David E. Rothschild. 
©7May5k; KK96535* 

CELLULAR PRODUCTS COMPANY. © 

Aerofill, lightweight, thermal in- 
sulating aerated concrete. Fold- 
er. © llFeb5k (in notice: 1953); 
KK93562. 
Bubble Tone non- irritant mouth wash. 
Cont. 16 fl. oz. Label. Appl. 
authors J. C. Hoffman. © 20Jan5k; 
KK9H712. 

CENTURY LIFE INSURANCE COMPANY. © 
And now ... the new, revolutionary 
Insur'all policy. Folder. Appl. 
authors Myron Ray Johnson. 
©l|Mar54; KK914-372. 
Will pay at its home office ... 
(Insurance policy) Sheets. 
Appl. author: Myron Ray Johnson. 
© 4Mar5k; KK9k37L 

CENTURY PLASTIC PRODUCTS, INC. © 
The Puritan 600 solid toilet seat 
molded of Puralite, a quality seat 
at an economy price. Sheet. 
Appl. author; Arthur Cleland Palm. 
© 9Jan5k; KK92729. 

CERAMIC ART SUPPLY, INC. © 

No furnace required. Vit-Kit, vit- 
reous porcelain enameling on cop- 
per. Label. Appl. author: B. A. 
Downs. © 29Dec53; KK9375L 

CERTIFIED GROCERS OF ILLINOIS, INC. © 
Certified pullet country eggs. Half 

dozen. [Fanciful man] Label. 

Appl. author: Henry Vinci. 

© 19Jan53; KK95101. 
Country's Delight enriched bread. 

Wt. 1 lb. [Fanciful man] Label. 

Appl. authors Henry Vinci. 

©llMay53; KK95IO3. 

Country's Delight pasteurized pro- 
cess cheese spread. Net wt. two 
lbs. Label. Appl. authors 
Henry Vinci. © 23May53; KK95102. 

CERTIFIED PROFESSIONAL PRODUCTS 
LABORATORY. © 
Relaxogrip, new all-weather grip 

formula for sure, relaxed grip. 

(Sportsman's rosin dispenser) 

Label. Appl. authors Louis R. 

Pritikin. © 26Jan5k; KK93558. 



CESCO. © 

Cesco industrial magnetic plate, a 
non-electric magnetic separator. 
Bulletin 230. Folder. Appl. au- 
thor: Donald E. Stem. © 6Apr53; 
KK93798. 

Cesco permanent empty can elimi- 
nator, a non-electric magnetic 
separator. Bulletin 502. Folder. 
Appl. author: Donald E. Stem. 
© 2kMar53; KK93799. 

Cesco permanent magnetic duct, a 
non-electric magnetic separator. 
Bulletin 305. Folder. Appl. au- 
thor: Donald E. Stem. © 6Apr53; 
KK93797* 

Cesco permanent magnetic pulley, a 
non-electric magnetic separator. 
Bulletin 606. Folder. Appl. au- 
thor: Donald E. Stem. © 17Feb5k: 
KK93765. 

Cesco sanitary sausage trap, a com- 
pletely sanitary magnetic separa- 
tor. Bulletin 191. Folder. 
Appl. author: Donald E. Stem. 
© 2kMar53; KK93800. 

CHACON (R. L. ) CHEMICAL COMPANY. © 
Doc Cha-Kem-Co shows you what to do 
about garden pests. (Insecti- 
cides) Sheet. Appl. authors 
Ralph L. Chacon. © 150ct53; 
KK93574. 

CHAIKEN, HYMAN F. © 

Hints for denture wearers. Sheet* 
© 28May5k; KK96978. 

Key to ideal full denture prosthe- 
sis. Folder. © 26 Jan 5k; 
KK93522. 

CHARLIE CHIPS SERVICE. 

Howdy folks s My name's Charlie 
Chips. (TV & radio advertising 
service) ©David D. Fishback, 
t.a. Charles Chips Service; 
28Mar5k; KK95895. 

CHEF AID. 

Chef Aid brand golden cream corn. 
Net contents 6 pounds, 12 ounces. 
Label. © Chef Aid, Joseph N. 
Hardy, sole owner; 1 Feb 5k; 
KK93kk2. 

CHEF JOWI'S PRODUCTS. © 

Flavorsal. Contents; 2 oz. net. 
(Flavoring salt) Label. Appl. 
author: John S. Hopkins. © 2kDec53; 

KK9238k- 

CHEM PRODUCTS COMPANY. 

Chem-Flo makes your engine go. Con- 
tents one U. S. quart. (Crankcase 
& fuel tank additive) Label. 
© Harry J. Symonds & Thelma L. Sy- 
monds, d.b.a. Chem Products Co.; 
10Apr5k; KK95258. 

CHESEBROUGH MANUFACTURING COMPANY. © 
Rusty and Dusty. (Vaseline hair 
tonic) Appl. author: McCann- 
Erickson, inc. 

Rusty and Dusty are guests of the 
admiral and his daughter Kathy 
© 17 Jan 5k; KK9k020. 
Rusty and Dusty examine the new 
fighter plane XC2 . . . 
© 7Mar5k; KK95lk8. 

CHICAGO HARDWARE FOUNDRY COMPANY. © 
New flare design, luxurious amber 
forever solid bronze. (Tables & 
chairs) Sheet. © lkJan5k; 
KK937k9. 

CHICAGO SHOW PRINTING COMPANY. 

Garry Moore on television, now sell- 
ing Mystik brand tape Self-Stik 
cloth for you. (In Hardware age, 
Feb. k, 195k, P. k2-k3) Appl. 
authors George H. Hartman Co. 
©Mystik Adhesive Products; 
1+Feb5k; KK93k97« 



Guard against surface scratch. My- 
stik brand Self-Stik Protecto- 
Mask. (In Time, Jan. 18, 195k, 
p. 06) Appl. authors George H. 
Hartman Co. ©Mystik Adhesive 
Products; lkJan5k; KK93157. 

It takes miles of Thinflex to build 
the DC-7. Mystik brand Self-Stik 
Thinflex masking tape. (In Time, 
Feb. 8, 195k, p. 95) Appl. au- 
thors George H. Hartman Co. 
©Mystik Adhesive Products; 
kFeb5k; KK93730. 

Mystik brand Self-Stik masking tape, 
deal M. (In American paint and 
wallpaper dealer, Apr. 195k, d. 
109) Appl. authors George Hi 
Hartman Co. ©Mystik Adhesive 
Products; 15Mar5k; KK950kk. 

Paint stores, with Garry Moore and 
Mystik tape you're sittin' on top 
of the world. (In American paint 
and wallpaper dealer, Mar. 195k, 
p. 6) Appl. authors George H. 
Hartman Co. ©Mystik Adhesive 
Products; 15Feb5k; KK950k5. 

Save time, save tape, with exclusive 
new Measure-Mark. Mystik brand 
Self-Stik Flexstron. (In Time, 
?ec. 7, 1953, p. 117) Appi. au _ 
thor: George H. Hartman Co. 
©Mystik Adhesive Products; 
3Dec53; KK.93158. 

There's nothing gentle about the 
point-of-sale. (Advertising dis- 
plays, banners, booklets) (In Ad- 
vertising age, Nov. 16, 1953, p. 
83) Appl. author: George H. 
Hartman Co. © Chicago Show Print- 
ing Co.; l6Nov53; KK93lkO. 

CHICKEN OF THE SEA., INC., a wholly 
owned subsidiary of VAN CAMP SEA 
FOOD COMPANY, INC. SEE Van Camp 
Sea Food Company, inc. 

CHILDERS, ROBERT L. © 

Fat Boy. (Food) Folder. 
© 10May5k; KK96818. 

CHIPP0 ENVELOPE COMPANY. 

[Chipmunk] Label. ©Catherine 
Coakley Tupper, d.b.a. Chippo En- 
velope Co.; 30Mar5k; KK96915. 

CHIROPODY SUPPLY HEADQUARTERS, INC. © 
Chiro Met-Pillo, for relief of pain- 
ful callouses and pain at the ball 
of the foot. Folder. Appl. au- 
thor: Donald K. Cardy. © 9Apr5k; 
KK95385. 

CHIZEWER, CHARLES M. AND JACK E. 
CHIZEWER, forming the co-partner- 
ship LOGAN ELECTRIC SPECIALTY MAN- 
UFACTURING COMPANY. SEE Logan Elec- 
tric Specialty Manufacturing Com- 
pany. 

CHIZEWER, JACK E. AND CHARLES M. 
CHIZEWER, forming the co-partner- 
ship LOGAN ELECTRIC SPECIALTY MAN- 
UFACTURING COMPANY. SEE Logan 
Electric Specialty Manufacturing 
Company. 

CHRISTIAN, FLORENCE B. © 

Chris's home made french dressing. 
Label. © lMar5k; KK968«k. 

CHRYSLER CORPORATION. © 

The forward look, it brings you the 
best 5 cars in the U. S. A. (In 
the Port Huron times herald, Port 
Huron, Mich., June 23, 195^> P* 
16) Appl. author: McCann-Erick- 
son, inc. © 23Jun5k; KK976I6. 

Theirs is the hard-earned job of 
command. (Automobiles) (In the 
Quartermaster review) Appl. au- 
thors McCann Erickson, inc. 
© 1 Jan 5k; KK9kOk5« 



20 



CATALOG OF COPYRIGHT ENTRIES 



Jan -June 



CHUMLEA'S LABORATORIES. © 

New butter-making champion of the 
world says, Chumlea's starter 
helped us win. (In Dairy record, 
Feb. 17, 19514., p. 2 of cover) 
Appl. author: L. W. Chumlea. 
© 17 Feb 54; KK9I4.593. 

CIRCUS CORPORATION. © 

Circus brand grapefruit drink. 
[Yellow clown] Label. 
© 12Feb54; KK9^2k3. 

Circus brand orange drink. [Green 
clown] Label. © 12Feb5k; 
KK9li?l|i|. 

Circus brand Pink Elephant. Lus- 
cious fruit drink. © 12Feb54; 
KK91A5. 

CIVIL SERVICE EMPLOYEES INSURANCE UN- 
ION. © 
Less than 3^ a day protects you 

against 1,001 risks. Folder. 

Appl. author: James C. Knollin. 

©15Apr5l4.; KK96775. 

CLAFF (Iff. B.) AND SONS, INC. © 
Water Wonderland moccasins and san- 
dals. Label. © 18Mar5k; 
KK96388. 

CLAIROL, INC. © 

An album of beautiful hair colors. 
Miss Clairol shade selector chart. 
Hair Color Bath. Folder. Appl. 
author: Richard L. Gelb. 
© lApr54; KK95310. 

Better all k ways, always. Miss 
Clairol Hair Color Bath. (In Mod- 
ern beauty shop, Feb. 1954, P« 3) 
Appl. title: Read why leading 
hairdressers say ... Appl. au- 
thor: Robert W. Orr & Associates, 
inc. © 25Jan53 (in notice: 1954); 
KK93900. 

Carefully read all directions ... 
Beautiful blonde hair with Clair- 
olite creme hair lightener. Fold- 
er. Appl. author: Richard L. 
C-elb. © 20Feb54; KK93928. 

Clairol Sun Tips Parisienne. (Hair 
preparation) Label. Appl. au- 
thor: Richard L. Gelb. © 15Apr5^; 
KK95649. 

Here is the one way you can look 10 
years younger in 30 minutes. Miss 
Clairol Hair Color Bath. (In Daily 
news, New York, May 3, 1954, P« 41) 
Appl. author: Robert W. Orr & Asso- 
ciates, inc. © 3May5k; KK96k53« 

Here is the one way you can look 10 
years younger in 30 minutes. Miss 
Clairol Hair Color Bath. (In 
Daily news, New York, May 3, I95I4-, 
p. 4l) Appl. author: Robert W. 
Orr & Associates, inc. © 3May54; 
KK96I57. 

How does a man tell how old you are? 
Miss Clairol Hair Color Bath. (In 
Daily news, New York, Apr. 26, 
I95I4., p. 35) Appl. author: Rob- 
ert W. Orr & Associates, inc. 
© 26 Apr 54; KK96096. 

It's like being born all over again 
with beautiful hair. That's the 
miracle of Clairol Hair-So-New. 
[Girl holding container against 
right cheek; full page] (In the 
Kansas City times, Oct. 22, 1953, 
p. II4.) Appl. author: Robert W. 
Orr & Associates, inc. © 220ct53; 
KK9I4.I2O. 

It ' a like being born all over again 
with beautiful hair. That's the 
miracle of Clairol Hair-So-New. 
[Girl holding container against 
right cheek; 2 columns wide] (In 
the Kansas City times, Nov. 12, 
1953. P» 16) Appl. author: 
Robert W. Orr & Associates, inc. 
© 12Nov53; KK9I4.H7. 



It ' s like being born all over again 
with beautiful hair. That's the 
miracle of Clairol Hair-So-New. 
[Girl holding container in front 
of face] (In the Kansas City 
times, Oct. 29, 1953, p. 14) 
Appl. author: Robert W. Orr & As- 
sociates, inc. © 290ct53; 
KK9l|119. 

It's like being born ail over again 
with beautiful hair. That's the 
miracle of Clairol Hair-So-New. 
[Girl holding container to left 
side of face] (In the Kansas City 
times, Nov. 5, 1953, p. 16) 
Appl. author: Robert W. Orr & As- 
sociates, inc. © 5Nov53; KK94H6. 

It's like being born all over again 
with beautiful hair. That's the 
miracle of Clairol Hair-So-New. 
[Girl holding container to right 
side of face] (In the Kansas City 
star, Oct. 30, 1953. P* 20) 
Appl. author: Robert W. Orr & As- 
sociates, inc. © 300ct53; 
KK94118. 

It's like being born all over again 
with beautiful hair. That's the 
miracle of Clairol' s new Hairdew. 
Cosmetic department, Cunningham's. 
cGirl holding container to right 
side of faces (In Detroit free 
press, Aug. 10, 1953, P. 20) 
Appl. author: Robert W. Orr & 
Associates, inc. © 10Aug53; 
KK92502. 

It's like being born all over again 
with beautiful hair. That's the 
miracle of Clairol 's new Hairdew. 
cGirl holding container to right 
side of facea (In Detroit free 
press, Sept. Ik, 1953, P« 29) 
Appl. author: Robert W. Orr & 
Associates, inc. © lkSep53; 
KK92503. 

It's like being born all over again 
with beautiful hair. That's the 
miracle of Clairol' s new Hairdew. 
cGirl holding container to right 
side of face; full page ad. 3 (In 
Detroit free press, Aug. 3» 1953, 
p. 21) Appl. author: Robert W. 
Orr & Associates, inc. © 3Aug53; 
KK9250I4.. 

New Sun Tips Parisienne. [Direc- 
tions] (Hair preparation) Fold- 
er. Appl. author: Richard L. 
Gelb. © 20Mar54; KK9k6«5. 

Read this letter, it changed a wom- 
an's life. Miss Clairol Hair Col- 
or. (In Daily news, New York, 
Apr. 28, 195k, p. 60) Appl. au- 
thor: Robert W. Orr & Associates, 
inc. ©28Apr5it-5 KK96095. 

Read this letter, it changed a wom- 
an's life. Miss Clairol Hair Col- 
or Bath. (In Los Angeles times, 
Apr. 26, 1954, P« 5) Appl. au- 
thor: Robert W. Orr & Associates, 
inc. © 26Apr54; KK96211. 

Read why leading hairdressers say, 
Miss Clairol is better all 4 ways. 
Hair Color Bath. [Endorsed by] 
Emile [and 3 others] (In Modern 
beauty shop, Jan. 1954, P* 3* 
Appl. author: Robert W. Orr & As- 
sociates, inc. © 2l|Dec53 (in no- 
tice: 1954); KK93901. 

Read why leading hairdressers say, 
Miss Clairol is better all 4 ways. 
Hair Color Bath. [Endorsed by] 
Thomas Colesant [and 3 others] 
(In Modern beauty shop, Nov. 1953, 
p. 3) Appl. author: Robert W. 
Orr & Associates, inc. © 250ct53; 
KK93902. 

Which hair coloring method can a 
woman really trust? Miss Clairol 
Hair Color Bath. (In Dally news, 
New York, May 10, 1954, p. 33) 



Appl. author: Robert W. Orr & As- 
sociates, inc. © 10May54; 
KK96346. 

CLAMP NAIL COMPANY. © 

Have a better product at lowest cost 
with Clamp nails, wood joint fast- 
ener. Folder. © lMar53; 
KK94331. 

CLAPPER, MELVIN C. © 

Bun Dog deep fry batter mix. Net 
weight 1 pound. Label. 
© 30Jan54; KK93235. 

CLARK GRAVE VAULT COMPANY. © 
When you are the one who must know 
what to do. (In the Saturday eve- 
ning post, Mar. 13, 1954, p. 78) 
Appl. author: Ranald S. West. 
© 13Mar5l).; KK95344. 

CLAYTON (A. C. ) PRINTING COMPANY. © 
Nite-Aires leisure lovelies. Fine 
footwear. (Shoe carton wraps) 
Label. © 24Dec53; KK923b6. 

CL0R0X CHEMICAL COMPANY. © 

Clorox-clean linens not only look 
cleaner, they are cleaner. 
(Household bleach & disinfectant) 
(In San Francisco call-bulletin, 
Feb. 4, 1954, P« 23) Appl. au- 
thor: Honlg-Cooper Co. © 4Feb54; 
KK96287 . 

Clorox is America's largest-selling 
bleach and household disinfectant. 
(In the Progressive grocer, Mar. 
1954, P- 94) Appl. author: 
Honig-Cooper Co. © lMar54; 
KK94894. 

Clorox is no. 1, and still growing 
in popularity. (Household bleach 
& disinfectant) (In the Progres- 
sive grocer, Feb. 1954, p. 133) 
Appl. author: Honig-Cooper Co. 
© lFeb5J+; KK94l3ti. 

For looks, for safety, I want my 
linens Clorox-clean. (Household 
bleach & disinfectant) (In San 
Francisco call-bulletin, Mar. 11, 
1954, P« 3D Appl. author: 
Honig-Cooper Co. © HMar54; 
KK94895. 

I depend on Clorox for real cleanli- 
ness. (Household bleach & disin- 
fectant) (In San Francisco call- 
bulletin, Apr. 8, 1954, P' 16) 
Appl. author: Honig-Cooper Co. 
© §Apr54; KK96127. 

I use Clorox every time for added 
health protection. (Household 
bleach & disinfectant) (In San 
Francisco call-bulletin, Apr. 22, 
I954, p. 26) Appl. author: 
Honig-Cooper Co. © 22Apr54; 
KK96128. 
I use Clorox for health protection 
as well as whiteness. (Household 
bleach & disinfectant) (In San 
Francisco call-bulletin, Mar. 25, 
1954, p. 26) Appl. author: 
Honig-Cooper Co. © 25Mar54; 
KK96126. 

I want my linens sanitary as well 
as white. (Household bleach & 
disinfectant) (In San Francisco 
call-bulletin, Jan. 7, 1954, P« i8 ) 
Appl. author: Honig-Cooper Co. 
© 7Jan5l).; KK93618. 

Laundering with Clorox means a 
cleaner, safer wash. (Household 
bleach & disinfectant) (In San 
Francisco call-bulletin, May 13, 
195k, p. 27) Appl. author: 
Honig-Cooper Co. © 13May54; 
KK96826. 

More women use Clorox in laundering 
and house cleaning than any other 
product in its field. (Household 
bleach & disinfectant) (In the 
Progressive grocer, Jan. 1954, P* 



1954 



COMMERCIAL PRINTS AND LABELS 



21 



71) Appl. author: Honig- Cooper 
Co. © Uan54; KK94137* 
Sales of Clorox, America's no, 1 
choice, are higher than ever. 
(Household bleach & disinfectant) 
(In the Progressive grocer, May 
1954> P« 145) Appl. authors 
Honig- Cooper Co. © lMay54; 
KK96827. 

Snowy-whiteness is only one reason 
why I use Clorox. (Household 
bleach & disinfectant) (In San 
Francisco call-bulletin, Jan. 21, 
1954, P" 32) Appl. author: Honig- 
Cooper Co. © 21Jan54; KK93617. 

You get more whiteness when you use 
Clorox. (Household bleach & dis- 
infectant) (In San Francisco 
call-bulletin, Feb. 25, 1954, P« 
26) Appl. author: Honig-Cooper 
Co. © 25Feb5ij.; KK94893. 

COAST- TO- COAST STORES, CENTRAL ORGAN- 
IZATION, INC. © 

Coast-to-coast stores fall sale. 
(Hardware, housewares, sporting 
goods, farm & automotive supplies) 
47 p. Appl. author: Irvin Rose. 
© 120ct53; KK92547. 
Coaat-To-Coast Stores storewide 
sale. (Hardware, housewares, 
sporting goods, farm & automotive 
supplies ...) Appl. author: 
Irvin Rose. © llJan54; KK93216. 

COBB, ALPHONSO HAMILTON, JR. © 

Old Virginia Brunswick stew, packed 
by Blue Ridge Terrace Inn. Net 
wt. 16 oz. Label. © 21May54; 
KK96973. 

COCA-COLA BOTTLING COMPANY OF NEW YORK, 

INC. © 

Two great men and a great idea. 

[50th anniversary ad] (Soft drink) 
(In New York herald tribune, Apr. 
19, 1954, p. 4) Appl. author: 
D'Arcy Advertising Co. © 19Apr5^; 
KK967U1. 

COCA-COLA BOTTLING COMPANY OF WATER- 
TOWN, SOUTH DAKOTA. © 
Coca-Cola Bottling Co. of Watertown 

announces big bottle cap contest. 

(Soft drink) Sheet. © 8Mar54; 

KK96576. 

COCA-COLA COMPANY. © 

Add-on sales add up fast, when cus- 
tomers get out for Coke. [Gas 
station attendant; customer exam- 
ining tires] (In the Gasoline re- 
tailer, Apr. 7, 1954, P- ID 
Appl. author: D'Arcy Advertising 
Co. ©7Apr5lj.: KK95H25. 

After the prom, it's Coke time. 
[Teen agers at fountain table] 
(Soft drink) (In Collier's, Feb. 
5, X95U., p. 11) Appl. author: 
D'Arcy Advertising Co. © 22Jan54.; 
KK91+288. 

Any time is time for Coca-Cola, but 
now on WCVS it's Coke time star- 
ring Eddie Fisher. (Soft drink) 
■(In Illinois State register, Jan. 
J+, 1954, p. 12) Appl. author: 
D'Arcy Advertising Co. © 4 Jan 54 5 
KK967II5. 

At Christmas we serve lot3 of Coke, 
in the bottle naturally. [Woman 
& boy with groceries] (Soft 
drink) (In Dally mirror, New 
York, Dec. 17, 1953, P« 53) 
Appl. author: D'Arcy Advertising 
Co. © l7Dec53; KK93091. 






Big party week-end, with lots of 
Coke in the bottle. [Valentine 
scene] (Soft drink) (In Dally 
news, New York, Feb. 11, 1954, P* 
58) Appl. author: D'Arcy Adver- 
tising Co. © llFeb5lj.; KK94286. 



Bill Willis, all-star guard of the 
professional Cleveland Browns, 
makes his pauses count with deli- 
cious, refreshing Coca-Cola. 
(Soft drink) (In the Louisiana 
weekly, Dec. 12, 1953, p. 3-B) 
Appl. author: D'Arcy Advertising 
Co. © 12Dec53; KK93094. 

Buy Coke in the new 12-bottle car- 
ton. [Mother & boy at car] (Soft 
drink) (In the Macon news, Jan. 
7, 19514-, p. 14) Appl. author: 
D'Arcy Advertising Co. © 7 Jan 54; 
KK95832. 

Coke in her hand means money in your 
pocket. [Woman shopper with cart] 
(Soft drink) (In Chain store age, 
Mar. 1954, p. 18) Appl. author: 
D'Arcy Advertising Co. © 28Feb54; 
KK95823. 

Coke time. [Family album; mother, 
daughter, beau] (Soft drink) 
(In Family circle, Jan. 1954, P» 
I4. of cover) Appl. author: D'Arcy 
Advertising Co. © 31Dec53; 
KK9I+287 . 

Coke time, and friends. [Hostess 
greeting visitors] (Soft drink) 
(In Ladies' home journal, Mar. 
195i4-, p. 113) Appl. author: 
D'Arcy Advertising Co. © 24Feb5i4.; 
KK94289. 

The customer in 3-D. [Couple with 
tickets & paper cups] (Soft 
drink) (In Boxoffice, Jan. 9, 
19514., P. 101+) Appl. author: 
D'Arcy Advertising Co. © 9Jan51t.; 
KK9U29I+. 

Drive safely. [Girl in car] (Soft 
drink) Poster. Appl. author: 
D'Arcy Advertising Co. © Uun54; 
KK97209. 

Easy does it, buy Coke in the 12- 
bottle carton. [Man carrying 2 
cartons] (Soft drink) (In Clarks- 
ville leaf- chronicle, Feb. 4» 
1954, p. 9) Appl. author: D'Arcy 
Advertising Co. © 4E eb 54; 
KK95835* 

Emlen Tunnell, great safety man of 
the professional New York Giants, 
takes time out to enjoy a bottle 
of delicious Coca-Cola. (Soft 
drink) (In the Louisiana weekly, 
Jan. 16, 1954, P- 2 ~B) A PPl* au ~ 
thor: D'Arcy Advertising Co. 
© l6Jan54 (in notice: 1953); 
KK9390^» 

Every Coke a fresh delight. [Blonde 
& glass] (Soft drink) Poster. 
Appl. author: D'Arcy Advertising 
Co. © 31Dec53; KK93622. 

Every smoker wants one. Bottle- 
lighter, perfect miniature of a 
Coca-Cola bottle. [Lighter & car- 
ton] (Soft drink) (In the Salem 
news, Feb. 25, 1954, P« 6) Appl. 
author: D'Arcy Advertising Co. 
©25Feb5l4.; KK9675O. 

Everyone enjoys Coke in the bottle, 
naturally. [Santa Claus] (Soft 
drink) (In New York post, Dec. 
21, 1953, p. 57) Appl. author: 
D'Arcy Advertising Co. © 21Dec53; 
KK93093. 

A friend of yours dropped In yester- 
day. [Traveling laboratory] 
(Soft drink) (In Rochester times- 
union, Rochester, N. Y. , Jan. 20, 
1954, P. 21) Appl. author: D'Arcy 
Advertising Co. © 20Jan54; 
KK95833. 

Jimmy Carter, world's lightweight 
boxing champion, stops between 
workouts to enjoy a frosty bottle 
of refreshing Coca-Cola. (Soft 
drink) (In the Oklahoma eagle, 
Apr. 15, 1954, p. 6-A) Appl. au- 
thor: D'Arcy Advertising Co. 
©15Apr5l+; KK967I+.7. 



Joe Black, mound star of the Brook- 
lyn Dodgers, converts a little 
minute into a big re3t witn a bot- 
tle of ice-cold Coca-Cola. (Soft 
drink) (In St. Louis American, 
Apr. 29, 1954., p. 11) Appl. au- 
thor: D'Arcy Advertising Co. 
© 29 Apr 5l+; KK97658. 

Kid Gavilan, bolo-punching world's 
welterweight boxing champion, en- 
joys a bottle of delicious Coca- 
Cola. (Soft drink) (In the Okla- 
homa eagle, Apr. 8, 1954, P* 5-A) 
Appl. author: D'Arcy Advertising 
Co. © 8Apr54; KK96746. 

Leadership is many things. [Man 
holding bottle] (Soft drink) (In 
Putnam County herald, Feb. 4, 
1954, P« 2) Appl. author: D'Arcy 
Advertising Co. © 4Feb54; 
KK95830. 

Let me paint you a picture of prof- 
it. [Artist at easel] (Soft 
drink) (In Fountain & fast food, 
Apr. 1954, P« 2 of cover) Appl. 
author: D'Arcy Advertising Co. 
© 30Mar54; KK95819. 

Let's talk about the quality of 
Coke. [Profile of woman drinking 
Coke] (Soft drink) (In the 
Owensboro messenger, Jan. l4» 
1954, P« 10-B) Appl. author: 
D'Arcy Advertising Co. © l4Jan54; 
KK96742. 

Make it a real meal, just add Coke. 
[Restaurant counter] (Soft drink) 
(In the Valley daily times-news, 
Mar. 2, 1954, P« 2) Appl. au- 
thor: D'Arcy Advertising Co. 
© 2Mar54; KK96749* 

Make it a real meal, just serve 

Coke. [Dinner table scene] (Soft 
drink) (In New Orleans Item, Feb. 
2, 1954, p. 5) APPl* author: 
D'Arcy Advertising Co. © 2Feb5lj.; 
KK94285. 

Make it a real meal, just serve 
Coke. [Man barbecuing steaks; 
group at table In background] 
(Soft drink) (In the Times-pica- 
yune, May 6, 1954, P- 7D Appl. 
author: D'Arcy Advertising Co. 
© 6May54; KK97654. 

Make it merry with plenty of Coke. 
[Santa Claus & toys] (Soft drink) 
(In Chicago daily tribune, Dec. 
22, 1953, p. 15) Appl. author: 
D'Arcy Advertising Co. © 22Dec53; 
KK9309O. 

Matchless flavor. [Brunette; arrow 
around Coke] (Soft drink) Post- 
er. Appl. author: D'Arcy Adver- 
tising Co. © lMar54; KK94554* 

The next step is yours. [Legs of 
man on threshold of store] (Soft 
drink) (In Fountain & fast food, 
Feb. 1954, P* 2 of cover) Appl. 
author: D'Arcy Advertising Co. 
© 30Jan54; KK94292. 

Now, a 12-bottle carton. [Woman 
shopper carrying carton] (Soft 
drink) (In the Salina Journal, 
Salina, Kan., Jan. 13, 1954, P« 
12) Appl. author: D'Arcy Adver- 
tising Co. © 13Jan5l4.; KK96744. 

Open the door to 1954 with lots of 
Coke, In the bottle naturally. 
[New Year's party scene] (Soft 
drink) (In New York post, Dec. 
29, 1953, p. 11) Appl. author: 
D'Arcy Advertising Co. © 29Dec53; 
KK93092. 

The pause that refreshes. [Santa 
Claus] (Soft drink) Poster. 
Appl. author: D'Arcy Advertising 
Co. © lDec53; KK92428. 

Purely delicious. [Dispenser & 
glass] (Soft drink) Poster. 
Appl. author: D'Arcy Advertising 
Co. © lMay54; KK96279. 




22 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



COCA-COLA COMPANY. Cont'd. 

Refresher course for busy people. 
[Woman pointing to bottle of Coke 
in hand] (Soft drink) (In Miami 
daily news, May 23, I95I4., p. 13-A) 
Appl. author: D'Arcy Advertising 
Co. © 23May5A|; KK97655. 

Refreshing to know. [Young girl 
office worker carrying tray] 
(Soft drink) (In Chicago daily 
tribune, June 7, 1954» P- h-) 
Appl. author: D'Arcy Advertising 
Co. © 7Jun5i4.; KK97657. 

Remember everybody enjoys Coke, have 
enough, take home 12. [Index fin- 
ger; 12-bottle carton] (Soft 
drink) (In the Hibbing daily 
tribune, Jan. 13, I95J+, p. 10) 
Appl. author: D'Arcy Advertising 
Co. © 13Jan5l).; KK967l;3. 

Salesmen in print for February. 
(Soft drink) (In the Coca-Cola 
bottler, Jan. I95J4., p. 34-35) 
Appl. author: D'Arcy Advertising 
Co. © 15Jan5l+; KK93903. 

Symbol of friendship. [Hand & bot- 
tle; world] (Soft drink) (In New 
York herald tribune, Apr. 19, 
1951*., p. J4.7) Appl. author: 
D'Arcy Advertising Co. © 19Apr5k; 
KK967J+H. 

Target: Your store. It pays to push 
Coca-Cola. (Soft drink) (In Drug 
topics, Dec. 28, 1953, p. 5) 
Appl. author: D'Arcy Advertising 
Co. ©28Dec53; KK93905. 

There's a second box office inside 
your theater. [Customers at box 
office & refreshment stand] (Soft 
drink) (In Motion picture herald, 
Feb. 6, 1954, p. 2 of cover) 
Appl. author: D'Arcy Advertising 
Co. © kFeh^k; KK91ji90. 

There's this about Coke, it brings 
you back refreshed. [Bowler] 
(Soft drink) (In Boys' life, Mar. 
1954» p. 4 of cover) Appl. au- 
thor: D'Arcy Advertising Co. 
© 25Feb54; KK95822. 

There's this about Coke, it makes a 
little minute a big rest. [Two 
workmen] (Soft drink) (In Col- 
lier's, Apr. 2, 1954, p. 11) 
Appl. author: D'Arcy Advertising 
Co. © 19Mar5l4.; KK95824. 

There's this about Coke, it sure is 
preferred. [Teen age fountain 
attendant] (Soft drink) (In the 
National geographic, Feb. 195!;, p. 
4 of cover) Appl. author: D'Arcy 
Advertising Co. © lFebSk; 
KK94293. 

There's this about Coke, you trust 
its quality. [Nurse] (Soft 
drink) (In Life, Jan. 4, 1954, p. 
4 of cover) Appl. author: D'Arcy 
Advertising Co. © Uan54; 
KK91+291. 

This drink called Coke. [Route 
salesman holding bottle] (Soft 
drink) (In Pine Bluff commercial, 
Mar. 18, 1954, p. 7) Appl. au- 
thor: D'Arcy Advertising Co. 
© l8Mar54; KK95827. 

To bring you purity. [Woman hold- 
ing bottle in right hand] (Soft 
drink) (In the Rockwood times, 
Jan. 21, 1954. P. 8) Appl. au- 
thor: D'Arcy Advertising Co. 
© 21Jan54 (in notice: 1953); 
KK97659. 

Tonight make it a real meal, serve 
Coke. 6 bottle carton. (Soft 
drink) (In Norfolk Virginian- 
pilot, Feb. 28, 1951+, p. 3) 
Appl. author: D'Arcy Advertising 
Co. © 28Feb54; KK95828. 

What to drink with lunch? [Bottle 
of Coke] (Soft drink) (In the 



Fayette County record, Feb. 23 
1954, P. 6) Appl. author: 

^958§. SlnS C °* ® 2 3 peb 54; 



D'Arcy 



When a shopper stops here, she 

spends more here. [Woman shopper 
with cart] (Soft drink) (In 
Chain store age, Apr. 1954, p. 93) 
Appl. author: D'Arcy Advertising 
Co. © 30Mar5i).; KK95820. 

When you pause make it count, have 
a Coke. [Calisthenics] (Soft 
drink) (In the National guards- 
man. Mar. 195^, p . 7 , A * x au _ 
thor: D'Arcy Advertising Co. 
© lMar5ij.; KK95821. 

When you pause make it count, have 
a Coke. cCheerleaderri (Soft 
drink) (In the Hill School news, 
Oct. 9, 1953, p. 5) Appl. au- 
thor: D'Arcy Advertising Co. 
© 90ct53; KK93102. 

When you pause make it count, have 
a Coke. [Coed; Christmas vaca- 
tion] (Soft drink) (In the Dial, 
Dec. 1953, p. 6) Appl. author: 
D'Arcy Advertising Co. © lDec53; 
KK93097. 

When you pause make it count, have a 
Coke. [Drum majorette] (Soft 
drink) (In Spectrum, Dec. I4., 
1953, p. 5) Appl. author: D'Arcy 
Advertising Co. © l|Dec53; 
KK93095. 

When you pause make it count, have 
a Coke. [Freshman- sophomore ri- 
valry] (Soft drink) (In the 
Racquette, Sept. 26, 1953, p. 5) 
Appl. author: D'Arcy Advertising 
Co. © 26Sep53; KK93IOI. 

When you pause make it count, have 
a Coke. [Halloween subject] 
(Soft drink) (In Student life, 
Oct. 27, 1953, p. 14.) Appl. au- 
thor: D'Arcy Advertising Co. 
© 270ct53; KK93099. 

When you pause make it count, have 
a Coke. [Modern dance scene] 
(Soft drink) (In Linden bark, 
Nov. 24, 1953, p. 5) Appl. au- 
thor: D'Arcy Advertising Co. 
© 2I4.N0V53; KK93098. 

When you pause make it count, have 
a Coke. [Old graduate] (Soft 
drink) (In the B U bison, Dec. 
4> 1953, p. 2) Appl. author: 
D'Arcy Advertising Co. ©liDec53; 
KK93096. 
When you pause make it count, have 
a Coke. [ROTC cadet drilling] 
(Soft drink) (In Fiat lux, Oct. 
20, 1953. p. 3) Appl. author: 
D'Arcy Advertising Co. © 200ct53; 
KK93100. 

Where else does quality mean so 
much? [Mother serving children] 
(Soft drink) (In Oakland tribune, 
Jan. 20, 1954. P. 22) Appl. au- 
thor: D'Arcy Advertising Co. 
© 20Jan54; KK95834. 

Wholesome goodness in each frosty 
bottle. [Smiling pigtailed girl] 
(Soft drink) (In Putnam County 
herald, Jan. 7, 195!;, p. «) 
Appl. author: D'Arcy Advertising 
Co. © 7Jan5l|.; KK9583I. 

Work safely refreshed. [Smiling 
worker] (Soft drink) Poster. 
Appl. author: D'Arcy Advertising 
Co. © lApr5i|.; KK95537. 

The world's leading beverage ... 
Santa Claus at Macy's. [Santa 
with child on knee, two others 
looking on] (Soft drink) (In 
Newark evening news, Newark, 
N. J., Nov. 30, 1953, p. 10) 
Appl. author: D'Arcy Advertising 
Co. © 30Nov53; KK93103. 



You trust its quality. [Nurse] 
(Soft drink) Poster. Appl. au- 
thor: D'Arcy Advertising Co. 
© i5Dec53; KK93606. 

You trust its quality for many rea- 
sons. [Woman's face & bottle] 
(Soft drink) (In the Owensboro 
messenger, Feb. 18, 1954, p. 12-B) 
Appl. author: D'Arcy Advertising 
Co. © l8Feb5l4.; KK967I4.O. 

You'll need lots of Coke. cMan 
carrying 21+ bottle case; Memorial 
day 3 (Soft drink) (In Boston 
evening American, May 21;, 1951; 
P- 35) Appl. author: D'Arcy ' 

KK97656! lng °°" ® 2J+May ^ ; 

COLE OF CALIFORNIA, INC. © 

Come on along l-z Cole's big fun- 
filled, fashion-filled summer 
beachwear showings, beginning Jan. 
4th. (In Women's wear daily, Dec. 
io, 1953, P- 25) Appl. author: 
Young & Rubicam, inc. © l6Dec53; 
KK9W-31. 

From the female animal collection- 
the zebra ensemble. (Clothing)' 
(In Vogue, Apr. 15, 1954, p. 12- 
-UJ Appl. author: Doyle Dane 
Bernbach, inc. © l5Apr54; KK95891. 

In or out of the water, looks so 
good, feels so free. The Esther 
Williams swimsuit. (In Life, June 
7, 1954. P. 126) Appl. author: 
Doyle Dane Bernbach, inc. 
©7Jun5l;; KK97432. 

A man will do anything for a Cute 
Tomata. (Clothing) (In Seven- 
teen, June 1, 1954. P« 41 ) Appl. 
author: Doyle Dane Bernbach, inc. 
© Uun5l;; KK9686I. 

A swimsuit created In the finest 
couturier tradition. The Soaring 
Drape. (In Vogue, May 1, 1954, p. 
39) Appl. author: Doyle Dane 
Bernbach, inc. © UIay54; KK96059. 

Three exciting swimsuits from Cole's 
female animal collection; zebra, 
leopard, tigress. (In Mademoi- 
selle, May 1, 19 51;, p. l;i) Appl. 
author: Doyle Dane Bernbach, inc. 
© lMay54; KK96267. 

Wait till they see you in your new 
swimsuit, by Cole of California. 
(In Seventeen, May 1, 1954, P« 
15) Appl. author: Doyle Dane 
Bernbach, inc. © lMay54; KK96268. 

We're putting It down in black and 
white , there * s no one like Cole of 
California for cottons. (Cloth- 
ing) (In Women's wear daily, May 
19, 1954, p. 61;) Appl. author: 
Doyle Dane Bernbach, inc. 
© 19May5l;; KK966O3. 

Where are all the wimmen [sic]? 
(Beachwear) (In Women's wear 
daily, Aug. 26, 1953, p. 27) 
Appl. author: Young & Rubicam, 
inc. ©26Aug53; KK9I4459. 

You're a precious find in a swimsuit 
by Cole of California. (In Har- 
per's bazaar, Apr. 1954, p. 51) 
Appl. author: Doyle Dane Bernbach, 
inc. © lApr5l;; KK95610. 

COLGATE-PALMOLIVE COMPANY. © 

America's largest selling cleanser 
because, only Ajax with foaming 
action cleans so quick. (In Air 
Force times, Apr. 13, 195I1, p. 3) 
Appl. author: Sherman & Marquette, 
inc. © 13Apr5!;; KK95893. 

Only Ajax with foaming action cleans 
so quick, polishes so bright, 
works so easy. (In Rochester 
democrat chronicle, June 6, 1954, 
comic section) Appl. author: 
Bryan Houston, inc. © 6Jun54; 
KK97034. 



1954 



COMMERCIAL PRINTS AND LABELS 



23 



COLONIAL BEEF COMPANY. © 

Ready-out Colonial beef portion- 
control items. Label. Appl. 
author: Louis E. Waxman. 
© 31Deo53; KKy2672. 

COLONIAL SUGARS COMPANY. © 

Colonial pure cane sugar. Net wt. 
2 pounds. Label. © 5Apr54; 
KK95515. 
Colonial sugar. Pure Cane golden 
yellow sugar. Net wt. 1 lb. La- 
bel. ©2I4.JUI53; KK95638. 

Colonial sugar. Pure Cane powdered 
confectioners XXXXXX icing. Net 
wt. 1 lb. Label. © 24 Jul 53; 
KK95633. 



COLSON, CLEM B., d.b.a. 
SEE Colson Brothers. 



COLSON BROTHERS. 



COLSON BROTHERS. 

You can't miss it with Phono-minder. 
(Cards for messages) © Clem B. 
Colson, d.b.a. Colson Bros.; 
lOFebSlj. (in notice: 1953); 
KK936fo. 

COLUMBIA BROADCASTING SYSTEM, INC. 
Get reliable TV and radio repairs at 
fair charges. Certified quality- 
service. (In Life, May 24, 195k, 
p. 76) Appl. author: Bennett, 
Walther & Menadier, inc. © CBS- 
Hytron, a division of Columbia 
Broadcasting System, inc. ; 
21May54; KK965II. 

Want reliable TV and radio repairs, 
fair charges? Certified quality 
service. (In Life, May 10, 19 5]+, 
p. 116) Appl. author: Bennett, 
Walther & Menadier, inc. © CBS- 
Hytron, a division of Columbia 
Broadcasting System, inc.; 7May54; 
KK96328. 

You're sure of quality TV and radio 
repairs at fair charges. Certi- 
fied quality service. (In Life, 
June 7, 1954. P« 74) Appl. au- 
thor: Bennett, Walther & Menadier, 
inc. © CBS-Hytron, a division of 
Columbia Broadcasting System, 
inc.; 4Jun54; KK97272. 

COLUMBIA GAS SYSTEM. © 

And 30 to bed, in a house where 
life's 30 pleasant and easy be- 
cause of gas. Poster. 
© 17Peb5l4.; KK93726. 

Gas for cleaner cooking, gas for 
easier refrigeration, gas for 
cheaper drying, gas for instant 
hot water. (In Public utilities 
fortnightly, Jan. 7, I95I4., p. 23) 
©7Jan54; KK92673* 

Saves time, saves work, saves money, 
we dry our clothes with gas. 
Poster. © 17Feb5lj.; KK93727. 

You'll like it here dear, we can 
keep the house cool with gas. 
Poster. © 22Jan54; KK93125. 

COLUMBUS SHOW CASE COMPANY. © 

Columbus cases, self-serve or serv- 
ice. Folder. Appl. author: 
Jeremiah C. Montgomery. © lAuc;53; 
KK92705. 6 ^ 

Columbus Metropolitan salesmaster 
bakery display fixtures. Folder. 
Appl. author: James H. 01 sen. 
© 22Dec53; KK92704. 

COMFY MANUFACTURING COMPANY. © 
Customagic, the [furniture] slip 
cover that's pre-cut for custom- 
type fit. Folder. Appl. au- 
thors: Albert I. Drosin & John 
Hay. © 15Mar5l4.; KK95186. 

How to install your new Customagic 
Cogswell style chair slip cover. 



Sheet. Appl. 
and others. <l 



author: John Hay 
6Mar54; KK95354. 

How to install your new Customagic 
square cushion [furniture] slip 
cover. Folder. Appl. author: 
John Hay and others. © 8Mar54; 
KK95356. 

How to install your new Customagic 
T-cuahlon style [furniture] slip 
cover. Folder. Appl. author: 
John Hay and others. © 8Mar54; 
KK95355. 

How to install your new Customagic 
wing style chair slip cover. 
Folder. Appl. author: John Hay 
and others. © 8Mar54; KK94804. 

The new Customagic [furniture] slip 
covers. Square cushion style, T- 
cushlon style, wing style, Cogs- 
well style. Poster. Appl. au- 
thor: John Hay. © 6Mar54; 
KK95187. 

The new Customagic [furniture] slip 
covers. 3-cushlon square style, 
3-cushlon T style, 2-cushion 
square style, 2-cushion T style. 
Poster. Appl. author: John Hay. 
© 8Mar54; KK95188. 

No other [furniture] slip cover in 
the world is like Customagic. 
Poster. Appl. author: John Hay. 
© 15Mar54; KK95189. 

COMMERCIAL SOLVENTS CORPORATION. © 
This little pig went to market. 
(Antibiotic for veterinary use) 
Folder. Appl. author: Lawrence 
Schaffel. © 9Nov53; KK927I2. 

COMMUNITY SAVINGS BANK OF ROCHESTER. © 
What ' s your answer? Children are 
priceless, do you agree? (In Dem- 
ocrat and chronicle, Rochester, 
N. Y., Nov. 15, 1953, P. 30 
Appl. author: Charles L. Rumrill 
Advertising Agency. © l5Nov£3; 
KK94583- 
What's your answer? How much does 
it cost to have a baby? (In Demo- 
crat and chronicle, Rochester, N. 
Y., Oct. 4, 1953, P. li|A) Appl. 
author: Charles L. Rumrill Adver- 
tising Agency. ©40ct53; KK9J4.58I4.. 

What's your answer? What are the 
chances of fire in your house this 
year? (In Democrat and chronicle, 
Rochester, N. Y. , Oct. 18, 1953, p. 
19A) Appl. author: Charles L. 
Rumrill Advertising Agency. 
© I80ct53; KK9I4.58O. 

What's your answer? What's the av- 
erage life of a dollar bill? (In 
Democrat and chronicle, Rochester, 
N. Y., Oct. 25, 1953, P. 83) 
Appl. author: Charles L. Rumrill 
Advertising Agency. © 250ct53; 
KK9U581. 

What's your answer? Women are bet- 
ter sailors than men. (In Demo- 
crat and chronicle, Rochester, 
N. Y. , Oct. 11, 1953, P- 2E) 
Appl. author: Charles L. Rumrill 
Advertising Agency. © 110ct53; 
KK94-582. 

CONGOLEUM-'TAIRN, INC. © 

Another Jold Seal profit-maker for 
you. Sequin. (Floor & wall cov- 
ering) Appl. author: McCann 
Erickson, inc. © 8Mar54; KK95I58. 

Anything can happen, when Mr. and 
Mrs. North kick off the Gold Seal 
spring style show of new Congoleum 
designs. (Floor & wall covering) 
(In Retailing daily, Feb. 2, 1954, 
p. 30) Appl. author: McCann 
Erickson, inc. © 2Feb54; KK95I5J+. 



As an enthusiastic member of the 
Producers' Council ... Gold Seal 
floors and walls. (In Producers' 
Council technical bulletin, Dec. 
1953) Appl. author: McCann- 
Erickson, inc. © lDec53; KK93649. 

Bring on your floor problem, we can 
lick it with a Gold Seal floor. 
(In Institutions catalog directory, 
1954 ed., p. 23) Appl. author: 
McCann Erickson, inc. © lDec53; 
KK9i|036. 

Do you love the idea of a carpet of 
jewels? Sequin. (Floor & wall 
covering) Appl. author: McCann 
Erickson, inc. © 20Mar5k; 
KK95797. 

50,800,000 new prospects for Classic 
Gold Seal Nairn inlaid linoleum. 
(In Retailing daily, Jan. 29, 
1954, p. 19) Appl. author: 
McCann Erickson, inc. © 29 Jan 54; 
KK95156. 

Flashes of color lead Mr. & Mrs. 
North to Sequin, newest Gold Seal 
Nairn inlaid linoleum. (In Re- 
tailing dally, Jan. 28, 1954, P. 
16) Appl. author: McCann Erick- 
son, inc. © 28Jan54; KK959O5. 

4 ways to do your kitchen with in- 
laid linoleum. Gold Seal floors 
and walls. Appl. author: McCann 
Erickson, inc. © 20Feb54; 
KK95798. 

Goes off next week. You're just in 
time to join Mr. and Mrs. North 
... Gold Seal floors and walls. 
(In Retailing daily, Feb. 8, 1954, 
p. 23) Appl. author: McCann 
Erickson, inc. © 8Feb54; KK95151. 

Gold Seal is going all cut on big 
time, night time TV to build sales 
for you. Gold Seal floors and 
walls. (In Retailing dally, Jan. 

18, I95I4., p. 73) Appl. author: 
McCann Erickson, inc. © l8jan5Ji; 
KK94030. 

The Gold Seal 'Nairn inlaid linoleum 
that makes every room look bigger 
and brighter for the money, Jack- 
straw. (In House & home) Appl. 
author: McCann Erickson, inc. 
© 1 Jan 5^; KK9J4.041. 

Gold Seal Nairn inlaid linoleum, the 
maintenance cost is peanuts. (In 
the Modem hospital, Jan. 1954* 
p. 163) Appl. author: McCann 
Erickson, inc. © Uan54; KK94040. 

Gold Seal Ranchtile, big sales asset 
in the spectacular Techbuilt 
house. (Floor & wall covering) 
(In House & home, Feb. 1954, P« 2 
of cover) Appl. author: McCann 
Erickson, inc. © lFeb54; KK95799. 

Gold Seal rubber tile plays exciting 
part in great schoolroom experi- 
ment., [Black & white ad] (Floor 
& wall covering) (In the Nation's 
schools) Appl. author: McCann- 
Erickson, inc. © 15Jan54; 
KK94755. 

'"old Seal rubber tile plays exciting 
part in great schoolroom experi- 
ment. [Color ad] (Floor & wall 
covering) (In Architectural rec- 
ord, Feb. 1954, P. 281) Appl. 
author: McCann Erickson, inc. 
© lFeb54; KK95149. 

Gold Seal rubber tile, the quiet 
floor with the built-in bounce. 
(Floor & wall covering) (In the 
Nation's schools, Apr. 1954, P» 
89) Appl. author: McCann Erick- 
son, inc. © 20Mar54; KK95792. 

Gold Seal Vinyl inlaids offer 3-way 
profits. (Floor & wall covering) 
(In Floor covering weekly, Apr. 

19, 1954. P. ID Appl. author: 
McCann Erickson, Inc. © 19Apr54; 
KK95796. 



24 



CATALOG OF COPYRIGHT ENTRIES 



Jan-June 



CONGOLEUM-NAIRN, INC. Cont'd. 

The homespun look that does bright, 
friendly things to a house ... 
Gold Seal floors and walls. 
Appl. author: McCann Erickson, 
inc. © 12Apr54; KK96885. 

If you kept your car in the living 
room, it still couldn't hurt this 
great new, resilient tile. Gold 
Seal Vinylbest. (Floor & wall 
covering) Appl. author: McCann 
Erick3on, inc. © 25Mar54; 
KK95795* 

It's sale styled, see Sequin at the 
Gold Seal showroom. Gold Seal 
floors and walls. (In Retailing 
dally, Jan. 4, 1954. P« 3) Appl. 
author: McCann Erickson, lnc 
©4Jan54; KK94023. 

It's sale styled, see Square Dance 
at the Gold Seal showroom. Gold 
Seal floors and walls. (In Re- 
tailing daily, Jan. 4> 1954> P* 
7) Appl. author: McCann Erick- 
son, inc. ©4Jan54; KK9^022. 

It's Vogue, and it's top news in the 
Gold Seal spring style show of new 
Congoleum designs. (Floor & wall 
covering) (In Retailing daily, 
Feb. 1;, 1954, p. 20) Appl. au- 
thor: McCann Erickson, inc. 
©J+Feb5J+; KK95153. 

Jackstraw makes rooms look bigger. 
Gold Seal floors and walls. 
Appl. author: McCann Erickson, 
inc. © 12Mar5U; KK95622. 

Mr. and Mrs. North send Snowflake 
over I4.9 TV stations, starting week 
of Feb. 28. Gold Seal floors and 
walls. (In Retailing daily, Feb. 
5, 1954, P- 18) Appl. author: 
McCann Erickson, inc. © 5Feb54; 
KK95152. 

Mr. and Mrs. North spotlight Tuft, 
in the fabulous Gold Seal spring 
style show of new Congoleum de- 
signs. (Floor & wall covering) 
(In Retailing daily, Feb. 3, 1954, 
p. 27) Appl. author: McCann 
Erickson, inc. © 3Feb54; KK9403I. 

Mr. and Mrs. North will sell Gold 
Seal Congowall over 47 TV stations, 
starting Feb. 1I4.. (Floor & wall 
covering) (In Retailing daily, 
Jan. 20, I95L4., p. 27) Appl. au- 
thor: McCann Erickson, inc. 
© 20 Jan5l4_; KK95904. 

No guesswork here, you asked for 
these new designs in Gold Seal 
Congoleum ... floors and walls. 
(In National furniture review, 
Feb. I95I4., p. 2 of cover) Appl. 
author: McCann Erickson, inc. 
© lFeb54; KK94026. 

November is the big month for Gold 
Seal Congowall. (In Retailing 
dally, Nov. 2, 1953. P« 2 9> 
Appl. author: McCann-Erickson, 
inc. ©2Nov53; KK92U87. 

Now in full bloom, spring style show 
of Gold Seal Congoleum. Gold Seal 
floors and walls. Appl. author: 
McCann Erickson, Inc. © 12Feb54; 
KK94039. 

The plus that counts when you're 
selling a house. Gold Seal Vinyl- 
tile in Bermuda Hues. (Floor & 
wall covering) (In American 
builder) Appl. author: McCann- 
Erickson, inc. © Uan54; KK94.756. 

Prizes. $5000 to winning customer, 
$500 to winning dealer ... Gold 
Seal floors and walls. (In Amer- 
ican lumberman & building prod- 
ucts merchandiser, Apr. 5, 1954> 
p. 363) Appl. author: McCann 
Erickson, inc. © 5Apr54; KK95793. 



See Gold Seal on TV. Gold Seal 
floors and walls. (In Retailing 
daily, Jan. 4, I95I4., p. 9) Appl. 
author: McCann Erickson (Jane F. 
Cavanaugh) © lj.Jan5l;; KK94025. 
See new Congoleum patterns at the 
Gold Seal showroom. (Floor & wall 
covering) (In Retailing daily, 
Jan. 4» 1954> P« 5) Appl. au- 
thor: McCann Erickson, inc. 
© 4Jan54; KK94024. 

See the exciting news at the Gold 
Seal showroom. Gold Seal floors 
and walls. (In Retailing daily, 
Jan. 6, 1954» P» 45) Appl. au- 
thor: McCann Erickson, inc. 
© 6Jan54; KK94029. 

Sequin. Have you ever seen a new 
product so exciting ... Gold Seal 
floors and walls. (In National 
furniture review, Mar. 1954» P« 2 
of cover) Appl. author: McCann 
Erickson, inc. © lMar54; KK95157. 

64 new salestyled patterns are com- 
ing out ... Watch Gold Seal at 
the markets. (Floor & wall cover- 
ing) (In National furniture re- 
view, Jan. 1954> P» 2 of cover) 
Appl. author: McCann Erickson, 
inc. © Uan54; KK94042. 

64 new salestyled pa. tterns are coming 
out ... Watch Gold Seal at the 
market. Gold Seal Pla z a, Merchan- 
dise Mart. (Floor & wall cover- 
ing) (In Retailing daily, Dec. 29, 
1953 , P« 56) Appl. author: McCann 
Erickson, inc. © 29Dec£3; KK94021. 

Stains roll off Gold Seal Vinylbest 
like water. (Floor & wall cover- 
ing) (In the Nation's schools, 
Mar. 1954, p. 157) APE 1 ' author: 
McCann Erickson, inc. © 20Mar54; 
KK95150. 

To make your sales blossom, the 
spring style show of Congoleum. 
Gold Seal floors and walls. (In 
Retailing daily, Mar. 9, 1954. P« 
20-21) Appl. author: McCann 
Erickson, inc. © 9Mar54; KK95794. 

A tremendous project, the 1954 Gold 
Seal campaign addressed to archi- 
tects, builders and management ... 
(Floor & wall covering) Appl. 
author: McCann Erickson, inc. 
© 5Jan54; KK94043. 

Watch out, there's going to be a 
rush on Jackstraw ... Gold Seal 
Nairn inlaid linoleum. (In Re- 
tailing daily, Jan. 26, 1954. P- 
28) .Appl. author: McCann Erick- 
son, inc. © 26Jan54; KK95906. 

What coverage, to reach the man who 
has big money to spend with you. 
Gold Seal floors and walls. (In 
Flooring, Feb. 1954) Appl. au- 
thor: McCann-Erickson, inc. 
© 5Feb54; KK94028. 

When Mr. and Mrs. North stick their 
noses into the Gold Seal spring 
style show ... (Floor & wall cov- 
ering) (In Retailing daily, Feb. 
1, 1954, p. 29) Appl. author: 
McCann Erickson, inc. © lFeb54; 

KK95155. 

'.'.here static electricity is a haz- 
ard, static conductive linoleum 
provides a solution. Sheet. 
Appl. author: McCann Erickson, 
inc. © 5Jan53; KK95790. 

You can make rooms look bigger with 
Gold Seal Nairn inlaid linoleum, 
Jackstraw. (In American builder, 
Feb. 1954, P. 67) Appl. author: 
McCann Erickson, inc. © lFeb54; 
KK94027. 



You're safe with Gold Seal Nairn 
static conductive linoleum. (In 
the Modern hospital, Feb. 1954, P» 
48) Appl. author: McCann Erick- 
son, inc. © lFeb54; KK94044. 

CONGRESS CIGAR COMPANY. © 

Father has big eyes for La Pallna 
mild, mild cigars. (In Chicago 
sun-time3, June 16, 1954» P« 59) 
Appl. author: Wm. H. Weintraub 
Co., inc. © l6Jun54; KK97563. 

He's famous for Easter, she's famous 
for mildness. La Pallna. (In 
Chicago daily tribune) Appl. au- 
thor: Wm. H. Weintraub Co., inc. 
© 13Apr54; KK96832. 

She's famous for drama, she's famous 
for skating, she's famous for 
mildness. La Pallna. Appl. au- 
thor: Wm. H. Weintraub Co., inc. 
© 2Jun54; KK97O69. 

She's famous for singing, she's fa- 
mous for dancing, she's famous for 
mildness. La Palina. (In Chicago 
daily tribune) Appl. author: Wm. 
H. Weintraub Co., inc. © 25May54; 
KK97195. 

CONNECTICUT HEAT AND FUEL COMPANY. © 
Save a service call. Before calling 
for service ... Poster. Appl. 
author: Edward Molstein. 
© 28Apr54; KK97682. 

C0NNIN, CARSON HERD AND RAY C0NNIN, 
d.b.a. RAY C0NNIN AND SON. SEE 
Connin (Ray) and Son. 

C0NNIN, RAY AND CARSON HERD CONNIN, 
d.b.a. RAY CONNIN AND SON. SEE 
Connin (Ray) and Son. 

CONNIN (RAY) AND SON. 

Buy direct from the manufacturer, 
save $20.00. The Castle rocker. 
(In the Bryan times, Bryan, Ohio, 
June 10, 1954, P. 5) © Ray Con- 
nin & Carson H. Connin, d.b.a. Ray 
Connin & Son Furniture; 10Jun54; 
KK97530. 
The Castle rocker. Sheet. © Ray 
Connin & Carson H. Connin, d.b.a. 
Ray Connin & Son Furniture; 
l4Jun54; KK97592. 
The Castle rocker satisfies rest 
hunger. (Upholstered chairs) (In 
the Bryan times, Bryan, Ohio, Feb. 
23, 1954, P. 6) © Ray Connin & 
Carson H. Connin, d.b.a. Ray 
Connin & Son; 23Feb54; KK95348. 
Comfort beyond compare. Rest-A-Man 
deluxe [upholstered] rocking 
chair. Card. © Ray Connin & 
Carson H. Connin, d.b.a. Ray Con- 
nin & Son Furniture; 2l|Mar5l+; 
KK95929. 
Comfort beyond compare. Rest-A-Man 
deluxe cupholstereda rocking chair. 
Sheet. © Ray Connin & Carson H. 
Connin, d.b.a. Ray Connin & Son 
Furniture (in notice: Ray Connin 
& Son); 4Feb51j.; KK96015. 
Comfort beyond compare awaits you in 
a Rest-A-Man [upholstered] chair. 
(In the Bryan times, Bryan, Ohio, 
Jan. 12, 1954, p. 3) © Ray 
Connin & Carson H. Connin, d.b.a. 
Ray Connin & Son (in notice: Ray 
Connin & Son Furniture); 12Jan54; 
KK9275I. 

Comfort beyond compare awaits you in 
this Rest-A-Man deluxe cupholster- 
eds chair. Label. © Ray Connin 
& Carson H. Connin, d.b.a. Ray 
Connin & Son; 8Feb54; KK95350. 

The Fountain City cupholstereds 
rocking chair makes sitting a 
pleasure. (In the Bryan times, 
Bryan, Ohio, Feb. 23, 1954, P- 3) 
© Ray Connin & Carson H. Connin, 
d.b.a. Ray Connin & Son; 23Feb54: 
KK95349. 



1954 



COMMERCIAL PRINTS AND LABELS 



25 



Look for the Crimson Saddle In the 
chair you buy. Rest-A-Man deluxe 
[upholstered] rocking chairs. (In 
the Bryan times, Bryan, Ohio, Mar. 
25, 195k, p. k) © Ray, Connin & 
Carson H. Connin, d.b.a'. Ray Con- 
nin & Son Furniture; 25Mar5k; 
KK9535L 

Now you can relax and enjoy comfort 
beyond compare. Rest-A-Man deluxe 
rocking chair upholstered in the 
fabric you select. (In the Bryan 
times, Bryan, Ohio, Feb. 26, 195k, 
p. 2) © Ray Connin & Carson Herd 
Connin, d.b.a. Ray Connin & Son; 
26Feb5J+; KK93990. 

$20 trade-in allowance for your 
old chair ... Now you can relax 
and enjoy comfort beyond compare 
... (Upholstered chairs) (In 
the Fayette review, Mar. 18, 
I95I+, suppl. ) © Ray Connin & 
Carson H. Connin, d.b.a. Ray 
Connin & Son (Connin Roadside 
Store); l8Mar5k; KK95928. 

CONRAD, ERNEST. © 

The Bingo King air freight shipping 

label. (Game supplies) Title 

from appl. © I6jun5k; KK97728. 
Bingo King bulletin. Bulletin no. 

765AC. (Games supplies) Folder. 

© 20Mar5k; KK9U-906. 

Bingo King bulletin. Bulletin no. 
775AC. (Game supplies) Folder. 
© 21Jun5i4.; KK97731. 

The Bingo King express shipping 
label. (Game supplies) Title 
from appl. © l6jun£k; KK97727. 

The Bingo King freight shipping 
label. (Game supplies) Title 
from appl. © I6jun5k; KK97730. 

The Bingo King parcel post shipping 
label. (Game supplies) Title 
from appl. © I6jun51j.; KK97729. 

Bingo King price list. No. 13. 
(Game supplies) Folder. 
© 17Mar5l).; KK9k907. 

■The Bingo King truck shipping label. 
(Game supplies) Title from appl. 
© 16jun5k; KK97726. 
Serving the armed forces, churches, 
hospitals and lodges all over the 
world. The Bingo King Company, 
inc. [Letterhead] (Game sup- 
plies) Sheet. © 17FebSk; 
KK93907. 

CONSOLIDATED ADVERTISING SERVICE. © 
Are you planning to buy a new car? 
Folder. Appl. author: Walter 
Schan. © l8Feb5k; KK95582. 

CONSOLIDATED CIGAR SALES COMPANY, 
INC. © 

I Better-tasting Dutch Masters, take 
them out to the ball game. (In 
the Miami herald, Apr. 11, 195k, 
p. 2-D) Appl. author: Erwin, 
Wasey & Co., inc. © HAprSk; 
KK95675. 
Congratulations Baltimore, you're 
sure to win with the Oriolea. 
Dutch Masters. (In the Sun, Bal- 
timore, Apr. 15, 195k, p. 30) 
Appl. author: Erwin, Wasey & Co., 
inc. © 15Apr5k; KK96kkO. 

■For richer smoking pleasure, hop on 
the Dutch Masters band wagon. (In 
Chicago Sunday tribune, Mar. 28, 
195k» P« 3) Appl. author: Erwin, 
Wasey & Co., inc. © 28Mar5k; 
KK95676. 

For your special pleasure, try this 
special shape. Dutch Masters. 
(In Sunday news, New York, May 2, 
195k, p. 121) Appl. author: Er- 
win, Wasey & Co., inc. © 2May5k; 
KK96k39. 



Get richer tasting Dutch Masters in 
the shape you like best. (In Sun- 
day news, New York, Apr. 11, 195k, 
p. 99) Appl. author: Erwin, 
Wasey & Co., inc. © HApr5k; 
KK95677. 

Hop on the Dutch Masters band wagon. 
(In Chain store age, Apr. 195k, P« 
35) Appl. author: Erwin, Wasey & 
Co., inc. ©7Apr5k; KK9567k. 

CONSOLIDATED PRODUCTS COMPANY. © 

Beats the heat. Semi-Solid E Emul- 
sion with Hidrolex. (Animal feed) 
Appl. author: Dancer-Fitzgerald- 
Sample, inc. © l9Jun5k; KK97632. 

Dairy experiments, field results 
prove Kaff-A with Hidrolex, years 
ahead of other calf raising meth- 
ods. (In Country gentleman, Feb. 
195k) Appl. author: Dancer-Fitz- 
gerald-Sample, inc. © l8Dec53 (in 
notice: 195k) 5 KK9k069. 

For broilers and poults, new, all 
new Semi-Solid E Emulsion, con- 
tains Hidrolex. (Animal feed) 
Folder. Appl. author: Dancer- 
Fitzgerald-Sample, inc. © 3Feb5k; 
KK93b21. 

For layers and breeders, new, all 
new Semi-Solid E Emulsion, con- 
tains Hidrolex. (Animal feed) 
Folder. Appl. author: Dancer- 
Fitzgerald-Sample, inc. © 3Feb5k; 
KK938kl. 

I4.O Golden Acres by Roscoe Pollitt. 
Anniversary, it was January 1950 
... Semi-Solid Emulsion. (Animal 
feed) (In Wallaces' farmer and 
Iowa homestead) Appl. author: 
Dancer-Fitzgerald-Sample, inc. 
© 16 Jan 5k; KK9k067. 

k0 Golden Acres by Roscoe Pollitt. 
Make every day count. Sparx. 
(Animal feed) (In Wallaces' farm- 
er & Iowa homestead) Appl. au- 
thor: Dancer-Fitzgerald-Sample, 
Inc. © 17Apr5k; KK96638. 

kO Golden Acres by Roscoe Pollitt. 
Open the gate before It's too 
late. Semi-Solid pig Emulsion 
with Hidrolex. (Animal feed) 
Appl. author: Dancer-Fitzgerald- 
Sample, inc. © i9Jun5k; KK97631. 

kO Golden Acres by Roscoe Pollitt. 
What's time to a hog? Semi-Solid 
Emulsion. (Animal feed) (In 
Wallaces' farmer and Iowa home- 
stead, Mar. 20, 195k, p. 99) 
Appl. author: Dancer-Fitzgerald- 
Sample, inc. © 20Mar5k; KK9k8k5. 

kO Golden Acres by Roscoe Pollitt. 
Would you sit up with a sow for 
15 bucks? Semi-Solid Emulsion. 
(Animal feed) (In Wallaces' farm- 
er and Iowa homestead) Appl. au- 
thor: Dancer-Fitzgerald-Sample, 
inc. © 26Mar5k; KK9k695. 

Growth, egg production, livability 
soars as poultry Industry adopts 
Semi-Solid E Emulsion with Hidro- 
lex. (Animal feed) Appl. au- 
thor: Dancer-FItzgerald-Sample, 
inc. © lkDec55 (in notice: 195k); 
KK9k071. 

Improved over all others. Kaff-A 
with Hidrolex. Didn't think 
Kaff-A could be improved, but it 
is. (Animal feed) (In Wisconsin 
agriculturist and farmer) Appl. 
author: Dancer-Fitzgerald-Sample, 
inc. © 15Jan5k; KK9k070. 

Improved over all others. Kaff-A 
with Hidrolex. No other milk re- 
placer contains this new miracle 
ingredient. (Animal feed) Appl. 
author: Dancer-Fitzgerald-Sample, 
inc. © 6Jan5k; KK9k06«. 



Make every day count to hit the 
high, early market, feed Sparx 
with Hidrolex. (Animal feed) 
(In Capper's farmer, June 195k, 
p. 13) Appl. author: Dancer- 
Fitzgerald-Sample, inc. 
© 15May5k; KK96637. 

Never raised such calves before, 
dairymen report after feeding 
Kaff-A with Hidrolex. (In Country 
gentleman, Mar. 195k» p. 103) 
Appl. author: Dancer-Fitzgerald- 
Sample, inc. © 25Feb5k; KK9kOl6. 

New self-feeding block. Semi-Solid 
E Emulsion with Hidrolex. (Animal 
feed) (In Wisconsin agriculturist 
and farmer) Appl. author: 
Dancer-Fitzgerald-Sample, inc. 
© Ik Jan 5k; KK9k066. 

Open the gate before it's too late. 
For hogmen-in-a-hurry, new Semi- 
Solid pig emulsion miracle finish- 
er with Hidrolex. (Animal feed) 
(In Iowa farm and home register, 
June 6, 1954, p. 3-K) Appl. au- 
thor: Dancer-Fitzgerald-Sample, 
inc. © 6Jun5k; KK97618. 

So good, your pigs wean themselves. 
Sparx with Hidrolex. (Animal 
feed) Appl. author: Dancer-Fitz- 
gerald-Sample, Inc. © 20Mar5k; 
KK9k«17. 

To hit the early market. Sparx with 
Hidrolex. (Animal feed) Appl. 
author: Dancer-Fitzgerald-Sample, 
inc. © 15May5k; KK96859. 

CONSUMER DISTRIBUTION. © 

From the desk of Sally Morgan, mer- 
chandising consultant. (Sewing 
machines) Sheet. © 5May5k; 
KK9770k. 

CONTINENTAL DISTILLING CORPORATION. © 
Famous straight 8's you'll remember. 
1923 Packard straight eight. Old 
Classic straight whiskies. (In 
the Washington post, Washington, 
D. C, Feb. 19, 1954, p . 2k! 
© 19Feb5k; KK93820. 

CONTINENTAL MANUFACTURING CORPORA- 
TION. © 

Here '3 the amazing battery of the 
future ... The [automobile] bat- 
tery that wouldn't give up. (In 
Fortnight, Feb. 3, 195U. p. 3 of 
cover) Appl. author: Frank E. 
Williams. © 27Jan5k; KK9393O. 

Here's the amazing battery with 753 
lives ... The [automobile] bat- 
tery that wouldn't give up. (In 
Hot rod, Mar. 195k, p. 2 of cover) 
Appl. author: Frank E. Williams. 
© 20Feb5k; KK9k210. 

Letters and wires from life-time 
distributors & field executives. 
The [automobile] battery that 
wouldn't give up. (In Look, Feb. 
23, I95I4., p. 65) Appl. author: 
Frank E. Williams. © 9Feb5k; 
KK93929. 

Once in a lifetime, by Tom Hanlon, 
CBS ace race reporter. (Automo- 
bile battery) (In Motor trend, 
Feb. 195k, p. 7ii-) Appl. author: 
Frank E. Williams. © 25Jan5k (in 
notice: 1953); KK9318I. 

This gadget is worth $320,000,000, 
and I discovered it by accident, 
by Albert Wells. (Automobile fil- 
ter) (In Popular mechanics, Apr. 
195k» P- 35) Appl. author: Frank 
E. Williams. © lApr5k; KK97052. 

CONTINENTAL OIL COIiPANY. © 

Another super salesman for Conoco 
jobbers. The greatest gasoline 
developed in 31 years, new Conoco 




26 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-june 



CONTINENTAL OIL COMPANY. Cont'd. 

super gasoline with TCP. (In 
National petroleum news, Apr. 14, 
1954, P. 26-27) Appl. author: 
Benton & Bowles, inc. © liiAprSk- 
KK96652. 
Coming soon to Spokane and the In- 
land Empire ... Conoco super gas- 
oline with TCP, Conoco super motor 
oil with Oil-Plating. (In Spokane 
daily chronicle, Feb. 16, 1954, P» 
26) Appl. author: Benton & Bow- 
les, inc. © l6Feb54; KK94679. 

Conoco [motor oil] has more in '54* 
(In National petroleum news, Mar. 
24, 1954, p. 38) Appl. author: 
Benton & Bowles, inc. © 2i|Mar54> 
KK95594. * 

Conoco news extra, read all about 
it. Folder. Appl. author: Ben- 
ton & Bowles, inc. © 28Apr54; 
KK97250. 

For alkyl aryl surface-active agents 
of the first water. Neolene lj.00, 
Intermediate for synthetic deter- 
gents. (In Soap and sanitary 
chemicals (yearbook), Apr. 1954, 
p. 85) Appl. author: Benton & 
Bowles, inc. © 7Apr54; KK96657. 

A great new milk carton. Pure-Pak. 
For protection against bulging and 
leaking, use Conoco Dairy Wax. 
(In American milk review, Jan. 
19514., p. 57) Appl. author: Ben- 
ton & Bowles, inc. © Uan54; 
KK93678. 

Help for you where it counts ... 
Step up your profits fast. Conoco 
[motor oil] (In National petrole- 
um news, Feb. 17, 1954, p. 28-29) 
Appl. author: Benton & Bowles, 
inc. © 17Feb54; KK9I4.5I4.9. 

It unlocks the unused power in your 
engine. New Conoco super gasoline 
with TCP. TCP will boost your 
car's power as much as 1$ /o. 
(In the Dallas morning news, May 
12, 1954, P. 13) Appl. author: 
Benton & Bowles, inc. © 12May5Ji; 
KK97174- 

It unlocks the unused power in your 
engine. New Conoco super gasoline 
with TCP. Today, most cars are 
being robbed ... (In the Dallas 
morning news, Apr. 28, 1951)., p. 
19) Appl. author: Benton & 
Bowles, inc. © 28Apr54; KK96654. 

Let these 5 motorists tell you why 
thousands are switching to new 
Conoco super gasoline with TCP. 
(In Denver post, Jan. 20, 1954, 
p. 31) Appl. author: Benton & 
Bowles, inc. © 20Jan54; KK93339. 

Memo to all motorists who have, not 
yet switched to new Conoco super 
gasoline with TCP. (In the Dallas 
morning news, Apr. 14, 1954, p. 
15) Appl. author: Benton & Bow- 
les, inc. © l4Apr54; KK96655. 

Planning a vacation? Now's the time 
to get your free Conoco Touraide 
... (Gasoline) (In Corpus Chris- 
ti caller-times, Apr. 4, 1954, P- 
6B) Appl. author: Benton & Bow- 
les, inc. © 4Apr54; KK97175. 

A quality choice of the world's 
leading synthetic detergent pro- 
cessors. Neolene J4.OO. (In Soap 
and sanitary chemicals, Apr. 1954, 
p. 13) Appl. author: Benton & 
Bowles, inc. © 16Mar54; KK96656. 

The tank truck. Father and son team 
works together, relaxes together 
too. Conoco [motor oil] (In 
Western farm life, Mar. 1, 1954, 
p. I4.O) Appl. author: Benton & 
Bowles, inc. © !Mar54; KK9J4J4.19. 



The tank truck. From auto row, to a 
row to hoe, that's farmer Myers* 
story. Conoco [motor oil] (In 
Progressive farmer, May 1954* P» 
59) Appl. author: Benton & Bow- 
les, inc. © l6Apr54; KK96658. 

The tank truck. He tied down the 
sand to win a championship. 
Conoco [motor oil] (In Western 
farm life, Jan. 1, 19 54", p. 24) 
Appl. author: Benton & Bowles, 
inc. © Uan54; KK92696. 

The tank truck. Once he had to be a 
night-time farmer. Conoco [motor 
oil] (In Western farm life, Dec. 
1, 1953, P» 40) Appl. author: 
Benton & Bowles, inc. © lDec53> 
KK93035. 

The tank truck. They grow good 
farmers young down Texas way. 
Conoco [motor oil] (In Western 
farm life, Apr. 1, 1954, p. 56) 
Appl. author: Benton & Bowles, 
inc. © lApr54j KK96653. 

The tank truck. They've discovered 
the secret of perpetual motion for 
tractors. Conoco [motor oil] (In 
Western farm life, Feb. 1, 1§54, 
p. I4.8) Appl. author: Benton & 
Bowles, inc. © lFeb54; KK9I4I42O. 

These motorists can tell you why 
there's no substitute for new 
Conoco super gasoline with TCP. 
(In the Dallas morning news, Feb. 
17. 1954. P. 12) Appl. author: 
Benton & Bowles, inc. © 17Feb5k; 
KK924.656. 

They say it better than we can. New 
Conoco super gasoline with TCP. 
(In the Dallas morning news, Mar. 
17, 1951)., p. 15) Appl. author: 
Benton & Bowles, inc. © 17Mar54; 
KK95592. 

CONTROLLED FLOW VALVE COMPANY, © 

Controlled Flow valves. Bulletin no. 
1001. Folder. Appl. author: 
Carl Laws on Advertising Co. 
© 25Mar51|; KK94864. 

COOK CHEMICAL COMPANY. © 

Real-Kill bug killer. One pint. 
Label. Appl. author: Ralph G. 
Martin. © 23Dec53; KK92792. 

C00LIDGE, RICHARD P. © 

The Base-Line system of masking. 
(Litho masking paper) Label. 
© lSep52 (in notice: I9J4.8); 
KK9691IJ.. 

COOPER (EUGENE) STUDIO. © 

Cathy's Cuddle Club membership card. 
(Portraits) © 15Apr54; KK95923. 

COOPER SPLIT ROLLER BEARING CORPORA- 
TION. © 

Cooper split roller bearings. 16 p. 
Appl. author: Edward Tiers Mann- 
ing. ©21Sep53; KK95116. 

CORBIN AND MORRISON, INC. © 

D 1 ye gie a hoot, mon? (Telephone 
answering service) Card. Appl. 
author: J. L. Morrison. © lMar54» 
KK95511. 

Doctor is all in. (Telephone an- 
swering service) Card. Appl. 
author: Joseph L. Morrison. 
© lMar54; KK95508. 

Early bird? (Telephone answering 
service) Card. Appl. author: 
Joseph L. Morrison. © lMar54» 
KK95506. 

Here is an invitation. (Telephone 
answering service) Card. Appl. 
author: J. L. Morrison. © lMar54; 
KK951+20. 



Save. Save time, save money, and 
perhaps save your health ... 
(Telephone answering service) 
Card. Appl. author: Joseph L. 
Morrison. © lMar54; KK95421. 

Take your time. (Telephone answer- 
ing service) Card. Appl. au- 
thor: Joseph L. Morrison. 
© lMar54; KK95422. 

Time is precious.- (Telephone an- 
swering service) Card. Appl. 
author: Joseph L. Morrison. 
© lMar54; KK95507. 

Two places at once. (Telephone an- 
swering service) Card. Appl. 
author: Joseph L. Morrison. 
© lMar54; KK95509. 

You can't take it' with you. (Tele- 
phone answering service) Card. 
Appl. author: J. L. Morrison. 
© lMar54; KK955IO. 

CORNING BAKING COMPANY, INC. © 
Gingham Girl bread. 16 oz. net 
wt. Label. Appl. author: Mil- 
print, inc. © 7May5l4.; KK963J+5. 

C0R0, INC. © 

Antilles, by Coro. The enchantment 
of a Caribbean spring ... (Jewel- 
ry) (In Charm, Mar. 1954, P« 45) 
Appl. author: Adolph Katz. 
© lMar54; KK94743. 
Biarritz by Coro. (Costume jewelry) 
(In Charm, Feb. I95I4., p. 17^ 
Appl. author: Adolph Katz. 
© lFeb54; KK93I40. 

Fashion forecasts a white, bright 
spring with Dazzle White, by Coro. 
(Jewelry) (In Glamour, Mar. 1954, 
p. 4) Appl. author: Adolph Katz. 
© lMar54; KK94744. 

I love Coro jewelry because for date 
time, Coro designs the dreamiest 
styles ever. (In Seventeen, Mar. 
1954, p. 103) Appl. author: 
Adolph Katz. © lMar54; KK94740. 

I love Coro jewelry because for day 
time, Coro is tops in every class 
... (In Seventeen, Mar. 1954, P« 
102) Appl. author: Adolph Katz. 
© !Mar54; KK94741. 

Ice Blue, new fashion jewelry accent 
for spring. (In Mademoiselle, 
Mar. 1954. p. 35) Appl. author: 
Adolph Katz. © lMar54; KK94745. 

Love Birds by Coro. (Jewelry) (In 
Harper's bazaar, Mar. 1954, P* 33) 
Appl. author: Adolph Katz. 
© lMar54; KK94742. 

Hew amazing discovery makes simulat- 
ed pearls look real. Aristocrat 
by Coro. (In Harper's bazaar, 
Apr. 1954, P. 69) Appl. author: 
Adolph Katz. © lApr54; KK95570. 

Hew amazing discovery makes simu- 
lated pearls look real. Aristocrat 
by Coro. (In the New York times 
magazine, Jan. 17, 1954. P« 7) 
Appl. author: Adolph Katz. 
© l7Jan54; KK93089. 

Reflecting the elegance of Ver- 
sailles jewelry, by Coro. (In 
Mademoiselle, Feb. 1954, p. 15) 
Appl. author: Adolph Katz. 
© lFeb54; KK95441. 

CORRULUX DIVISION, LIB3EY OWENS FORD 
GLASS COMPANY. SEE Libbey Owens 
Ford Glass Company. 

CORSAIR BATTERY COMPANY. © 

The battery with the future. List 
CP 100, effective Apr. 3, 1954. 
Sheet. © 3Apr54; KK966OI. 

CORTLAND BAKING COMPANY. © 

Cobakco white enriched bread. Net 
wt. 1 lb. Label. Appl. author: 
Milprint, inc. © l4May54; 
KK96435. 



1954 



COMMERCIAL PRINTS AND LABELS 



27 



COSMOPOLITAN ENTERPRISES. © 

Whether you profit from it as a 
selling accessory or as a Christ- 
mas gift ... The Cad-Pad. (Auto 
accessory) Sheet. Appl. author: 
Charles H. Burmeister. © lDec53; 
KK93573* 

COTTAGE PRODUCTS, INC. © 

Cottage frozen waffles. Sheet. 
Appl. author: Richard H. Gross. 
© 17Mar5k; KK95862. 

COTY, INC. © 

Coty world-famed toilet water, pre- 
sented in a revolutionary new lock 
atomizer. Emeraude. (In Casper 
morning star, Casper, Wyo., June 
2, I95J+, p. 13) Appl. author: 
Franklin Bruck Advertising Corp. 
© 2Jun5k; KK97066. 

A fine perfume actually gives you 
more beauty than any cosmetic. 
Chypre, by Coty. (In the Play- 
bill, Apr. 5, 19514.) Appl. au- 
thor: Franklin Bruck Advertising 
Corp. © 5Apr5U; KK9536I4.. 

A fine perfume actually gives you 
more beauty than any cosmetic. 
Chypre Coty. [k x 5 1/2 in. ad] 
(In the Playbill, Mar. 1, 195k) 
Appl. author: Franklin Bruck Ad- 
vertising Corp. © lMar5l(-; 
KK9kkl3. 

A fine perfume actually gives you 
more beauty than any cosmetic. 
Chypre Coty. [10 1/k x 2 lA in. 
ad] (In the New Yorker) Appl. 
author: Franklin Bruck Advertising 
Corp. © 10Apr5k; KK95I4.3O. 

A fine perfume actually gives you 
more beauty than any cosmetic. 
Meteor Coty. cBottle^ (In the 
Playbill, Jan. 25, 1954) Appl. 
author: Franklin Bruck Advertis- 
ing Corp. © 2£Jan5k; KK93338. 

A fine perfume actually gives you 
more beauty than any cosmetic. 
Mete'or, by Coty. cWoman & bottles 
(In the Playbill, Apr. 12, 195J+ ) 
Appl. author: Franklin Bruck 
Advertising Corp. © 12Apr5k; 
KK951|31. 

A fine perfume actually gives you 
more beauty than any cosmetic. 
Muguet des Bois. (In Ladies' home 
journal, May I95I4., p. 100-101) 
Appl. author: Franklin Bruck Ad- 
vertising Corp. © lMay5k; 
KK96075. 

A fine perfume actually gives you 
more beauty than any cosmetic. 
Muse Coty. [Bottle; k x 5 1/2 in. 
ad] (In the Playbill, Feb. 22, 
19514., p. 18) Appl. author: 
Franklin Bruck Advertising Corp. 
© 22Feb5k; KK9k09k. 

A fine perfume actually gives you 
more beauty than any cosmetic. 
Muse Coty. [Bottle; 10 x 2 l/2 
in. ad] (In the New Yorker) 
Appl. author: Franklin Bruck Ad- 
vertising Corp. © 20Mar5k; 
KK95l)-33. 

A fine perfume actually gives you 
more beauty than any cosmetic. 
Styx by Coty. [Bottle; (415 1/2 
in. ad.) (in the Playbill, Apr. 
19, I95I4.) Appl. author: Frank- 
lin Bruck Advertising Corp. 
© 19Apr5l4.; KK.95912. 

A fine perfume actually gives you 
more beauty than any cosmetic. 
Styx Coty. cl; x 5 l/2 in. ad. 3 
(In the Playbill, Feb. 1, I95I4) 
Appl. author: Franklin Bruck 
Advertising Corp. © lFeb5k: 
KK93557. 




A fine perfume actually gives you 
more beauty than any cosmetic. 
Styx Coty. clO x 2 1/I4. in. ad.D 
(In the New Yorker, Mar. 6, 195k, 
p. 80) Appl. author: Franklin 
Bruck Advertising Corp. © 6Mar5k- 
KK9k268. H "' 

A fine perfume actually gives you 
more beauty than any cosmetic. 
The impression you make on others 
... Muse, by Coty. [Female & 
bottle] (In the Playbill, Mar. 
29, I95I4.) Appl. author: Franklin 
Bruck Advertising Corp. 
© 29Mar5l4_; KK95I4.32. 

Proof of much more glamour from Air 
Spun than any other face powder. 
(In Life, Mar. 29, 195k, p. 96) 
Appl. author: Franklin Bruck Ad- 
vertising Corp. © 29Mar5l4_; 
KK9I4.818. 

So French, so flirtatious, so gay. 
Muguet des Bois. (Skin perfume & 
cologne) (In Lakeland ledger, 
Lakeland, Fla. ) Appl. author: 
Franklin Bruck Advertising Corp. 
© 28Apr5k; KK96062. 

Spray yourself with beauty. (Per- 
fume) (In Good housekeeping) 
Appl. author: Franklin Bruck Ad- 
vertising Corp. © 20May5k; 
KK96920. 

Unbelievably long lasting. Sensa- 
tional new Coty creamy skin per- 
fume, Air Spun face powder. 
Appl. author: Franklin Bruck Ad- 
vertising Corp. © 2kMar5k; 
KK95057. 

COX, RALPH F. © 

Kandi. Raco sifted white self-ris- 
ing corn meal. 2 lbs. net. La- 
bel. © l8Dec53; KK9l+5k8. 

CRAWFORD MANUFACTURING COMPANY, INC. © 
First quality low priced specials. 
No. 5k02 glider cushions [and] no. 
5I4.89 raincoats. Sheet. Appl. 
author: Harry Burn, Jr. © 7Jan5k 
(in notice: 1953); KK9298I. 

CREAM OF WHEAT CORPORATION. © 

Junior. Look pop, no hands, bet you 
can't do it. (Wheat breakfast 
food) (In Ladies' home journal, 
Mar. 195k, p. 181) ©2l4Peb5k; 
KK9I4.I29. ^ 

Junior. Yipe. Gangway, I'm a rock- 
et ship. (Wheat breakfast food) 
(In the American weekly, Feb. 28, 
1951+-, P. 28) © 28Feb5l(.; KK9551J4.. 

Junior. Yipe, Junior's flooded the 
cellar again. (Wheat breakfast 
food) (In the American weekly, 
Jan. 31, 195k, p. 25) © 31Jan5k; 
KK93909. 

Junior, look out; don't kick that 
ladder. (Breakfast food) (In 
Ladies' home journal, Dec. 1953, 
p. 18) © 22Nov53; KK92337. 

CREAMETTE COMPANY. © 

Ready-cut spaghetti. Special offer. 
8 oz. net wt. Label. Appl. au- 
thor: Waldorf Paper Products Co. 
© lFeb5k; KK9k599. 

CROSLEY BROADCASTING CORPORATION. © 
Nothing works like wantmanship. 
Give people the want and you're 
on your way. (Radio & television 
service) (In Sponsor, Apr. 5, 
195k, p. 21) Appl. author: The 
Ralph H. Jone3 Co. © 5Apr5k: 
KK95837. 
Nothing works like wantmanship. 
Wantmanship is as inside as an 
urge. (Radio & television serv- 
ice) (in Tide, May 22, 195k, p. 
35) Appl. author: The Ralph H. 
Jones Co. © 2aiay5k; KK.97022. 



Nothing works like wantmanship. 

What you're selling is better than 
most people have. (Radio & TV 
service) (In Sponsor, May 3, 195k 
p. 21) Appl. author: The Ralph ' 
H. Jones Co. © 3May5k; KK96132. 

CROSLEY DIVISION, AVC0 MANUFACTURING 
CORPORATION. SEE Avco Manufacturing 
Corporation. 

CROSS COMPANY. © 

How to get the most out of capital 
expenditures. (Production plans) 
13 p. Appl. author: Gus H. Bo- 
bertz. © Uan5k; KK93597. 

CROSS ENGINEERING COMPANY. © 

Cross packaged merchandising means 
plus profits to you. Cross per- 
forated steel. Folder. Appl. 
author: Mildred C. Gill. 
© 13May5k; KK9668I. 

Cross perforated steel segments, 
sections, decks and parts for vi- 
brating, revolving, shaking. 
Folder. Appl. author: Mildred C. 
Gill. © 15Feb5k; KK93731).. 

CROSS-OUT ADVERTISING COMPANY. 
Let's play Cross-Out. SEE Bugg, 
Loyal L. 

CROWN SOAP COMPANY. © 

For your health and protection, 
Immunol antiseptic powdered hand 
soap. Net weight 5 lbs. [Box] 
Label. Appl. author: Morris 
Yankner. © 22Mar5k; KK9kb60o 

This machine without the operator, 
is like a car without gas. Sheet. 
Appl. author: Morris Yankner. 
© 22Jun5k; KK977OO. 

Why guards? Infectious bacteria, 
the most dangerous saboteur of 
production and profits is invis- 
ible. Sheet. Appl. author: Mor- 
ris Yankner. © 23Jun5k; KK97699. 

CROWN ZELLERBACH CORPORATION. © 

[Baby lima beans; no. 629 vignette. 
Stock no. 6] (Frozen food wrap- 
per) Label. © Uun5k; KK9769I4.. 

[Buttered beef steak; no. k20 vig- 
nette. Stock no. I4.] (Frozen food 
wrapper) Label. © Uun5k; 
KK97697. 

[Cauliflower; adform no. 3142] (Fro- 
zen food wrapper) Label. 

© lMar5k; KK9I4.752. 

[Crabcake; no. I4.I8 vignette. Stock 
no. k] (Frozen food wrapper) La- 
bel. © lMay5k; KK96338. 

[Crown Line] green peas; [no. 512 
vignette. Stock no. 5] Ne * **• 
10 oz. (Frozen food wrapper) 
Label. © Uun5k; KK97695. 

[Dinner steak; no. l\Zl vignette. 
Stock no. k] (Frozen food wrap- 
per) Label. © Uun5k; KK97696. 

[Fish fillet; no. kl6 vignette] 
(Frozen food wrapper) Label. 
© lApr5k; KK95I98. 

[French fried potato; no. 103 vig- 
nette. Stock no. 1] (Frozen food 
wrapper) Label. © lApr5k; 
KK9656I4.. 

[French fried potato; no. 3°3 vig- 
nette. Stock no. 3] (Frozen food 
wrapper) Label. © lApr5k; 
KK96563. 

[Peeled and deveined shrimp; no. 3I4.5 
vignette] (Frozen food wrapper) 
Label. © lMar5k; KK95199* 

[Shrimp in shell; no. 311 vignette] 
(Frozen food wrapper) Label. 
© lFeb5k; KK9I4.21I4. 



28 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



CROWN ZELLERBACH CORPORATION. Cont'd. 

[Succotash; no. 223 vignette] (Fro- 
zen food wrapper) Label. 
© lMar5i+; KK91033. 

This last slice makes or loses your 
next sale. Mullinix lightproof 
packages [for bacon] (In Meat, 
Nov. 1953, p. 79. Appl. authors 
Baker, Johnson & Dickinson. 
© Crown Zellerbach Corp., Western 
Waxed Paper Co. Division; HNov53; 
KK92377. 

[Veal cutlet; no. lj.15 vignette] 
(Frozen food wrapper) Label. 

© lFeb54; KK94130. 
[Waffle; no. I4.I7 vignette] Label. 

©Uan5l4.; KK93335. 

cWhite butter beans; no. 350, vig- 
nette} (Frozen food wrapper) 
Label. © lDec53; KK9 21^21. 

CUDAHY PACKING COMPANY. © 

After all, the taste tells. Cudahy 
Puritan bacon. Label. 
© 16Seplj7; KK937«5« 

After all, the taste tells. Cudahy 
Puritan ready to eat tender ham. 
Label. © l4Sep50; KK93786. 

New, turns golden when wet. New Old 
Dutch cleanser. (In St. Luke's 
hospital fashion show program, 
Oct. 21, 1953, P. 81) Appl. au- 
thor: Young & Rubicam, inc. 
© 210ct53; KK91+J+32. 

CULLIGAN, INC. © 

The automatic-feature Cul-Matic 
water softener. Folder. Appl. 
authors A. T. Franz. © 25Jan54; 
KK93275. 

Culligan selling is seasonal sell- 
ing. (Water conditioning equip- 
ment) Folder. Appl. author: 
Alex T. Franz, Jr. © 12Mar54; 
KK9I+536. 

Culligan soft water. Own a Cul- 
Matic water softener. (In Country 
gentlemen, Apr. 1954, P« 127 ) 
Appl. author: Alex T. Franz. 
© 31Mar54; KK95276. 

Culligan soft water is featured in 6 
leading magazines. (In Suburban 
life, Mar. 21, 1954, p. 12) 
Appl. author: Alex T. Franz. 
© 19Mar54; KK96O9I4.. 

Culligan soft water, that clear, 
filtered, sparkling kind of water 
... (Water conditioning equip- 
ment) (In Good housekeeping, May 
195lj., p. 218) Appl. author: Alex 
T. Franz. © 20Apr54; KK95579. 

Culligan soft water, that clear, 
filtered, sparkling kind of water 
... (Water conditioning equip- 
ment) (In Parents' magazine, May 
1954, P. 82) Appl. author: Alex 
T. Franz. © 20Apr54; KK95892. 

Culligan 10 year warranty plan. 
(Water conditioning equipment) 
Folder. Appl. author: A. T. 
Franz. © 8 Jan 54; KK93013. 

Get tomorrow's water today. (Water 
conditioning equipment) (In Life, 
Apr. 19, 195*4-. P« 82) Appl. au- 
thor: Alex T. Franz. © l6Apr54; 
KK9 5514-5. 

Of course it's a Culligan water 

softener. Folder. Appl. author: 
Alex T. Franz. © 7May51+; KK96I+93. 

Presenting the Culligan automatic, 
America's first appliance-styled 
water softener. Sheet. Appl. 
author: Alex T. Franz. © 7May54; 
KK96207. 

CUMNYNGHAM, PHYLLIS. © 

See your brown hair come to life ... 
Sparx shampoo. (In Sunday mirror, 



New York, Nov. 22, I953, p. 12) 
© 22Nov53; KK9360I. 

CURTS LABORATORIES, INC. © 

I95I4. products and prices. (Veteri- 
nary pharmaceuticals, instruments 
& biologicals) 33 p. Appl. au- 
thor: K. M. Curts. © 2Apr54; 
KK97I55. 

CUSTOM MATRIX COMPANY. © 

Economatrix, lifesaver for re cap- 
pers. (Tire recapping) (In Tire, 
battery and accessory news, Feb. 
195I4-* P« 10) Appl. author: 
Robert L. Stassen. © l8Feb54; 
KK9I4-825. 

CUTLER, NORMAN, sole owner, ROYAL 
FACTORIES. SEE Royal Factories. 



D 

D AND D MANUFACTURING COMPANY. SEE 
Dandee Doll Manufacturing Company. 

DAGGETT CHOCOLATE COMPANY, d.b.a. 
MASTER CHOCOLATE MAKERS. SEE Mas- 
ter Chocolate Makers. 

DAIRY QUEEN NATIONAL TRADE ASSOCIA- 
TION, INC. © 

Boy oh boy, cantaloupe -a-la Dairy 
Queen at home. South Grand Avenue 
on highway 218. (Whole-milk & 
sweet cream frozen food) (In 
Charles City press, Charles City, 
Iowa, Aug. 21, 1953, p. 8) Appl. 
author: Kenneth D. Warren. 
© 21Aug53; KK93260. 

Dairy Queen, a tribute to free en- 
terprise. (Whole-milk & sweet- 
cream frozen food) (In the Satur- 
day evening post, May 15, 1954» 
p. 122-123) Appl. author: Joseph 
B. Wells. © 12May54; KK96714. 

Dairy Queen, the world's richest and 
smoothest malts and shakes. Dairy 
Queen Ave. (Whole-milk & sweet 
cream frozen food) (In New Ulm 
review, New Ulm, Minn., May 13, 
1954, P» 2) Appl. author: Joseph 
B. Wells. © 13May54; KK97J4.39. 

Fill your freezer before our season- 
al closing, Sunday Nov. 8th. Ij.3ij. 
E. Wooster. (Whole-milk & sweet- 
cream frozen food) (In Daily 
sentinel-tribune, Bowling Green, 
Ohio, Nov. 3, 1953, P- 10) 
Appl. author: Kenneth D. Warren. 
© 3Nov53r KK93262. 

For easy to fix desserts at home. 
Located at the south edge of Belle- 
ville on east US36. (Whole-milk & 
sweet cream frozen food) (In the 
Belleville telescope, Belleville, 
Kan., May 6, 1954, p. 6C) Appl. 
author: Joseph B. Wells. 
© 6May54; KK9714-37. 

Fresh from the freezer when flavor 
is at its fullest. Dairy Queen 
sundaes. Located at the south 
edge of Belleville on east US36. 
(Whole-milk & sweet cream frozen 
food) (In the Belleville tele- 
scope, Belleville, Kan., May 15, 
I95I4., p. 3B) Appl. author: Jo- 
seph B. Wells. © 13May5l|.; 
KK9714-35. 

Special fruit salad sundae. II4.OI 
South Limit on hiway 6$ south. 
(Whole-milk & sweet-cream frozen 
food) (In the Democrat. Sedalia, 
Mo., Aug. 3, 1953, P. 5) Appl. 
author: Kenneth D. Warren. 
© 3Augb'3; KK93258. 

Special fruit salad sundae. 2 con- 
venient locations, east, next to 
Clara's, west, next to Sterling 
motel. (Whole-milk & sweet-cream 
frozen food) (In Daily herald, 



Austin, Minn., Aug. 3, 1953, P« 
12) Appl. author: Kenneth D. 
Warren. © 3Aug53; KK93257. 

Take some home and you'll agree, 
pie-ala Dairy Queen tastes better. 
(Whole-milk & sweet-cream frozen 
food) (In Daily chronicle, Caney, 
Kan., July 29, 1953, p. 2) Appl. 
author: Kenneth D. Warren. 
© 29Jul53; KK93256. 

Taste temptation, freshly frozen. 
(Whole milk & sweet cream frozen 
food) (In the Saturday evening 
post, June 26, 1954, p. 67) 
Appl. author: W. J. Henderson. 
©23Jun54; KK97673. 

A tasty treat, the queen's own but- 
ter pecan sundae. 330I4. 1st Ave. 
NE, 2100 7th Ave. Marion, 220 
Third St. SW. (Whole-milk & 
sweet cream frozen food) (In the 
Cedar Rapids gazette, Cedar Rap- 
ids, Iowa, May 11, 1954, p. 11) 
Appl. author: Joseph B. Wells. 
© lIMay54; KK97438. 

Today's temptation, the queen's own 
delicious strawberry shortcake. 
14th and State. (Whole-milk & 
sweet cream frozen food) (In the 
Tiller and toiler, Larned, Kan., 
May 13, I95I4., p. 2) Appl. au- 
thor: Joseph B. Wells. © 13May54; 
KK9714-36. 

2-for-l sale. Thursday, May 6th, 
Dairy Queen any flavor sundae. 
Grand and Farnham, North Henderson 
St. (Whole-milk & sweet cream 
frozen food) (In the Daily regis- 
ter-mail, Galesburg, 111., May 5» 
1954, p. 6) Appl. author: Joseph 
B. Wells. © 5May54; KK97649. 

What a sight, what a taste. Banana 
split. Across from Oak Grove 
cemetery. (Whole-milk & sweet- 
cream frozen food) (In Delaware 
gazette, Delaware, Ohio, Oct. 16, 
1953, P« 5) Appl. author: Ken- 
neth D. Warren. © l60ct53; 
KK93261. 

What a sight, what a taste. Banana 
split. 715 W. Main St. (Whole- 
milk & sweet-cream frozen food) 
(In Chronicle-herald, Hoopeston, 
111., Aug. 14, 1953, p. 2) Appl. 
author: Kenneth D. Warren. 
©l4Aug53; KK93259. 

The world's smoothest, richest Dairy 
Queen malts, shakes. 1001| West 
Burlington. (Whole-milk & sweet 
cream frozen food) (in the Fair- 
field daily ledger, Fairfield, 
Iowa, May 11, 1954, P. 8) Appl. 
author: Joseph B. Wells. 
© llMay54; KK97440. 

The world's smoothest-richest malts, 
shakes. Dairy Queen store, north 
on 51. (Whole-milk & sweet cream 
frozen food) (In the Merrill 
dairy herald, Merrill, Wis., May 
18, 1954, p. 8) Appl. author: 
Joseph B. Wells. © l8May54; 
KK9765O. 

DAIRYMEN'S ASSOCIATION, LTD. 
Official Dairymen's 49 th state 
booster flag. Cottage cheese. 
Sheet. Appl. author: Fred Ichiro 
Tamura, employee for hire of 
Dairymen's. ©Dairymen's Assn., 
ltd., a.k.a. Dairymen's; lApr54; 
KK9 1+820. 

DAIRYMEN'S LEAGUE CO-OPERATIVE ASSO- 
CIATION, INC. © 
Dairylea butter. One pound net 

weight. Label. © 6 Jan 54 (in no- 
tice: 1953); KK9I4.O6I. 

Dairylea grade A eggs. One dozen. 
Label. © 15Nov53; KK9I4-O6O. 



1954 



COMMERCIAL PRINTS AND LABELS 



29 






Dairylea ice cream. Raspberry revel. 
One half gallon. Label. 
© 5Nov55; KK9k05b. 

Dairylea sour cream. One-half pint 
liquid. Label. © 27Aug53; 
KK94059. 

DALLAS IRON AND WIRE WORKS, INC. © 
The label on this gym set is your 
assurance of superior quality. 
Pre-Kut Add-A-Pla gymsets. Sheet. 
Appl. author: Philip Carl Lindman. 
© 8Mar5k; KK9k339. 
Pre-Kut Add-A-Pla gymsets. Mat 
service catalog. Polder. Appl. 
author: Philip Carl Lindman. 
© 15Mar5l4.; KK9kk92. 

Pre-Kut ornamental iron. Mat serv- 
ice catalog. Sheets. Appl. au- 
thor: Philip Carl Lindman. 
©23Apr5^; KK955ij.O. 

See the biggest selection of gym 
sets ever offered. Pre-Kut Add-A- 
Pla gymsets. Polder. Appl. au- 
thor: Philip Carl Lindman. 
© lkApr5k; KK95596. 

You can make beautiful lawn furni- 
ture like this. Pre-Kut ornamen- 
tal iron lawn furniture kits. 
Sheet. Appl. author: Philip Carl 
Lindman. © 28Jan5k; KK93735. 

DAMO WROUGHT IRON COMPANY. © 

Build it yourself with Damo legs, 

components, brackets. Poster. 

Appl. author: Morgan S. Young. 

© 2aMar5k; KK9k806. 
Build it yourself with Damo wrought 

iron. (Furniture components) 

Folder. Appl. author: Morgan S. 

Young. © 29Dec53; KK93379. 

DANA PERFUMES, INC. © 

And the night shall be filled with 
music. Tabu. cWoman with eyes 
closed, leaning:! (In Town & 
country, Apr. 1954, P. 1) Appl. 
author: Ross Roy, inc. © 31Mar5k- 
KK96315. J-"'*r;>4, 

And the night shall be filled with 
music. Tabu. [Woman with left 
hand over mouth] (In Town & coun- 
try, June 1954, p. 1) A ppl. au _ 
thor: Ross Roy, inc. © 31May5k; 

And the night shall be filled with 
music. Tabu. [Woman with right 
hand over right eye] (In Harper's 
bazaar, June 195k, P. 33) Appl. 
author: Ross Roy, inc. © Uun5k; 

Away to far places, the starry 
spaces. Tabu, 20 Carats, Emir, 
Platine. (In Seventeen, June 
1953, p. kk) Appl. author: Ross 
Roy, inc. © Uun53; KK9kk83. 

Beauty and the best. One of Dana's 
fabulous four colognes ... Tabu, 
Platine, 20 Carats, Emir. (In 
Cosmetics & toiletries, June 195k, 
p. 8) Appl. author: Ross Roy, 
inc. © 2bMay5k; KK97kk3. 

The cologne after your bath, the 
perfume after you dress. (In 
Seventeen, July I952, p. 30) 
Appl. author: Ross Roy, inc. 
© Uul52j KK93122. 

Eternally beautiful Tabu. (In Town 
& country, Sept. 1952, p. 1) 
Appl. author: Ross Roy, inc. 
©lSe P 52; KK9k228. *' 

The exciting Tabu woman might very 
well be you. c Figure standing; 
Picture of kissing couple in back- 
?oS ndD ( * n Town & country, May 
1952 p. 1) Appl. author: Ross 
Roy, inc. © 30Apr52; KK93953. 

The exciting Tabu woman might very 
well be you. [Woman in strapless 
dress with hand to face] (In 



Town & country, May I953, p. 1) 
Appl. author: R03S Roy, inc. 
© 30Apr53; KK9k229. 

The exciting Tabu woman might very 
well be you. [Woman sitting, face 
turned sideways] (In Glamour, 
Dec. 1952, p. 23) Appl. author: 
Ross Roy, inc. © 22NovS2; 
KK9k22k. 

The exciting Tabu woman might very 
well be you. [Woman with hands 
on right knee] (In Town & coun- 
try, Jan. 1953, p. 1) A p p i. au _ 
thor: Ross Roy, inc. © 31Dec52 
(in notice: 1953); KK9kk8l. 

The exciting Tabu woman might very 
well be you. [Woman with hands 
under chin] (In Harper's bazaar, 
Oct. 1952, p. 8b) Appl. author: 
Ross Roy, inc. © 10ct52; KK9k226. 

The exciting Tabu woman might very 
well be you. [Woman with one leg 
on chair, one on floor] (In Town 
& country, Feb. I953, p. 1) 
Appl. author: Ross Roy, inc. 
© 30Jan53; KK9kk82. 

The exciting Tabu woman might very 
well be you, and remember, Tabu 
seems to never quite leave what- 
ever it touches. (In Beauty fash- 
ion, Aug. 1952, p. k7) Appl. au- 
thor: Ross Roy, inc. ©10Aue52: 
KK93952. e ^ ' 

The exciting Tabu woman might very 
well be you, with just a drop of 
Tabu here and there. (In Town & 
country, Apr. 1952, p. 1) Appl. 
author: Ross Roy, inc. © 3lMar52; 
KK93955. 

Expect a wonderful reception, Dana 
perfumes for Christmas. Tabu, 20 
Carats, Emir, Platine. (In Beauty 
fashion, Oct. 1953, p. 71) Appl. 
author: Ross Roy, inc. © 100ct53: 
KK96317. 

The fascination of Tabu is beyond 
explanation, and beyond forget- 
ting. (In Beauty fashion, Oct. 
1953> p. 51) Appl. author: Rosa 
Roy, inc. © 100ct53; KK95I4.95. 

For fragrant red lips, lipstick 
Tabu. Now your lips breathe out 
the tantalizing fragrance ... 
(In Glamour, Oct. I952, p. 175) 
Appl. author: Ross Roy, inc. 
© 220ct52; KK9k221. 

For fragrant red lips, lipstick 
Tabu. Now your lips breathe out 
the tantalizing fragrance ... 
(In Charm, Oct. 1952, p. 139) 
Appl. author: Ross Roy, inc. 
© 23Sep52; KK93123. 

For good reason, Tabu is named the 
forbidden perfume by Dana. (In 
Mademoiselle, Sept. I953, p. 171) 
Appl. author: Ross Roy, inc. 
© 29Aug53; KK95k90. 

For your golden hour. Could you be- 
lieve the color, the opulence of 
gold would be translated into 
fragrance? 20 Carats. (In Seven- 
teen, Feb. 195k, p. 119) Appl. 
author: Ross Roy, inc. © lFeb5k; 
KK96316. 

For your golden hour. How wonderful 
is 20 Carats by Dana, light, lilt- 
ing fragrance for spring. (In 
Cosmetics & toiletries, Mar. I95I;, 
p. 1) Appl. author: Ross Roy, 
inc. © 28Feb5k; KK9632O. 

Four moods hath every woman. Her 
Tabu mood; her 20 Carats mood; 

cCoW fr° d; - h6r Platine aoSd. 
cColor. (In holiday, Mar. 1953, 

P. 2) Appl. author: Ross Roy 

inc. © i7Feb53; KK96170. 



& 



Four moods hath every woman. Her 
Tabu mood; her 20 Carats mood; her 
Emir mood; her Platine mood. 
cBlack & whites (In Cosmetics & 
toiletries, Mar. 1953, p. 6) 
Appl. author: Ross Roy, inc. 
© 28Feb53; KK9k223. *' 

Give her a Tabu Christmas. You 

sir, will enjoy it too. (m Coro- 
net, Dec. 1952, p. 2) Appl. au- 

S^r 3 R ° y ' ln °- © 2Uv52; 

Inexpensive luxury. Tabu, 20 Car- 
ats, Emir, Platine. (m Charm, 
Apr. 1953, p. 127) Appl# author: 
Ross Roy, inc. © 23Mar53; 
KK95497. 

The inexpensive way to feel expen- 
sive. Tabu, Emir, 20 Carats, Pla- 
tine, Voodoo. (In Town & country. 
Mar. 1952, p. ik6) Appl. author^ 
Ross Roy, inc. © 28Peb52; 
KK93956. 

The irresistible she, you with Tabu. 

(In Beauty fashion, Nov. 1952, p. 

51) Appl. author: Ross Roy, inc. 
10Nov52; KK9k225. 

Let the naive beware. Tabu, the 
forbidden perfume by Dana. (In 
Glamour, Aug. 1953, p . 133) 
Appl. author: Ross Roy, inc. 
©22Jul53; KK95k91. 

Liquid colognes, by Dana. Tabu, 
Emir, 20 Carats, Platine. (In 
Town & country, June 1952, p. 37) 
Appl. author: Ross Roy, inc. 
© 31May52; KK9395IJ.. 

Liquid colognes by Dana have a se- 
cret mission. Tabu, 20 Carats, 
Emir, Platine. (In Holiday, July 
1953, p. 30) Appl. author: Ross 
Roy, inc. © 18Jun53; KK9i4(.8k. 

Nothing can compare with the lavish 
luxury of liquid colognes, by 
Dana, (in Charm, May 1952, p. 6) 
Appl. author: Ross Roy, inc. 
©22Apr52; KK93951. 

Parfum 20 Carats, beautiful beyond 
belief, wear it and then you'll 
know, (in the New Yorker, Nov. 
22, 1952, p. 87) Appl. author: 
Ross Roy, Inc. © 20Nov52; 
KK9k222. 

Parfum 20 Carats, for that golden 
touch. (In Vogue, Oct. 1, I953, 
p. 50) Appl. author: Ross Roy, 
Inc. ©I0ct53; KK95k9k. 

The rhapsody Is you, the composer 
Tabu. (In Glamour, Apr. 1953, p. 
k7) Appl. author: Ross Roy, 
inc. ©23Mar53; KK95I4.93. 

A shower of fragrance faithfully 
translated from the perfume co- 
lognes. Tabu, 20 Carats, Emir, 
Solid Cologne, Platine, Triplets. 
(In Mademoiselle, Oct. I953, p. 
59) Appl. author: Ross Roy, inc. 
©29Se p5 3; KK95k96. J ' 

Tabu, the fragrance that will thrill 
you when she wears it. (In Es- 
quire, Feb. 1953, p. 109) Appl. 
author: Ross Roy, inc. © 8Jan53; 
KK9kk80. 

This is the essence of Incaution, 
eloquent symbol of the poetry of 
emotion. Tabu. [Woman with hands 
on chm & side of head] (In Town 
& count.-y, Feb. 195k, p. 1) 
Appl. author: Ross Roy, inc. 
© 30Jan5k; KK96318. 

This is the essence of incaution, 
eloquent symbol of the poetry of 
emotion. Tabu. [Woman with hands 
on mouth] (In Charm, Feb. 195k, 
p. 23) Appl. author: Ross Roy, 
inc. © 22Jan5k; KK96319. 



30 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



DANA PERFUMES, INC. Cont'd. 

To each her own, among these is your 
very special Christmas fragrance. 
Platine, Emir, 20 Carats, Tabu, 
(In Vogue, Dec. 1952, p. 25) 
Appl. author: Ross Roy, inc. 
© lDec52; KK94227. 

You feel more beautiful when you're 
Tabu top to toe. (In This week, 
Sept. 27, 1953, p. 38) Appl. au- 
thor: Ross Roy, inc. © 27Sep$3; 
KK9448J. 

You'll live it again and again, the 
irrevocable night you dare to wear 
Tabu. (In Modern bride, fall 
1953, P» 101) Appl. author: Ross 
Roy, inc. © 13<Tul53; KK95J4.92. 

DANDEE DOLL MANUFACTURING- COMPANY. 
Attend the church of your faith ... 
The family that prays together 
stays together. Label. ©Mary 
Ruthenberg, t.a. D & D Mfg. Co. & 
Dandee Doll Mfg. Co.; 8Mar54; 
KK91J.653. 

DAN DEE PRETZEL AND POTATO CHIP COM- 
PANY. © 

Bite size Dan Dee pretzel nibbets. 
Net wt. 6 oz. Label. © 80ct53; 
KK92438. 
Dan Dee potato ruffles. Net wt. 
1 lA ozs. Label. © l6Nov53; 
KK93361. 
Dan Dee toasted Julienne potatoes. 
Net wt. 7 oz. Label. © 9Nov53; 
KK92U37. 

DANDREW'S MAGIC NOVELTY COMPANY. 
Magic sponges, two sponges, one in 
your hand, one in spectator's, 
presto. Label. © George Young, 
d.b.a. Dandrew's Magic Novelty 
Co.; lSep53? KK93789. 

DANIELS (KEN) ADVERTISING. 

Magic coupon. (General merchandise) 
©Kenneth Joseph Daniels, d.b.a. 
Ken Daniels Advertising; HMar54; 
KK9lj.502. 

DANIELS, KENNETH JOSEPH, d.b.a. KEN 
DANIELS ADVERTISING. SEE Daniels 
(Ken) Advertising. 

DANVERS SHOE COMPANY, INC. © 
The Chico Pound-a-Pair. Label. 

© 10May54; KK96584. 
The Chico Travel-Lite. Label. 

© 5May54; KK96583. 

DAPRATO STATUARY COMPANY. 

Daprato art bulletin. Folder. 

Appl. author: Paul Rigali. ©Da- 
prato Statuary Co., parent firm 
of Daprato Studios. 
2I4.O. © Uan54; KK9319O. 

21+1. © lFeb54; KK95298. 

21+2. ©lApr5l+; KK95542. 

2I4.3. © lMay5l+; KK966O8. 

214. © Uun54; KK97560. 

DARTELL LABORATORIES. © 

Dartrate; a food supplement provid- 
ing total B-complex vitamins and 
13 minerals. Net contents 9° tab- 
lets. Label. Appl. author: Nor- 
man Dartell. © 30Dec53; KK93802. 

DAVEY TACKLE COMPANY. © 

Davey Dimple duo pack. The Lfishing] 
spoon that gets results. Label. 
Appl. author: Richard E. Pultz. 
© 9Jan51+; KK92703. 

DAVIS, ADRIAN B. , d.b.a. DAVIS MANU- 
FACTURING COMPANY. SEE Davis Manu- 
facturing Company. 

DAVIS, HENRY J., DAVIS ELECTRONICS. 
SEE Davis Electronics. 



DAVIS, PRIDHAM. © 

Among the eyesight professions, only 
the optometrist brings you, as a 
regular custom, all these serv- 
ices. Folder. © Uan54; 
KK935BU- 

DAVIS ELECTRONICS. 

What can you believe in antenna 
claims? (In Technician, Feb. 
19 54, p. 17) ©Henry J. Davis, 
Davis Electronics; lFeb54 (in no- 
tice: 1953); KK95505. 

DAVIS MANUFACTURING COMPANY. 

Be safe, use Firlte fire starter. 
One dozen, 29/. Label. ©Davis 
Mfg. Co., the business name of 
Adrian B. Davis; 13Apr54; KK97340. 

Be safe, use Firite fire starter. 
Retail 98^ a box. Sheet. ©Dav- 
is Mfg. Co., the business name of 
Adrian B. Davis; llMar^; KK973I4I. 

DAY-BRITE LIGHTING, INC. © 

Day-Brite derby downlights. (Fluo- 
rescent lighting fixtures) Fold- 
er. Appl. author: Gardner Adver- 
tising Co., employer for hire of 
Dean Pennington. © l4Jun54; 
KK97I+28. 
Day-Brite Plexoline-4 hinged Sky-tex 
glass bottom plastic side panels, 
for four [(.-foot Rapid-Start lamps. 
Section 10, sheet 30A. (Fluores- 
cent lighting fixtures) Appl. 
author: Day-Brite Lighting, inc., 
employer for hire of Louis J. Roz- 
ier. ©22Jun54; KK97717. 
Deep baffled derby downlights, semi- 
recessed and recessed units. 
Section 50, sheet 25. (Fluores- 
cent lighting fixtures) Catalog 
sheet. Appl. author: Day-Brite 
Lighting, inc., employer for hire 
of Louis J. Rozier. © 30Apr54; 
KK961|23. 

The new United States Gypsum E-Z-S 
ceiling system, with Day-Brite 
Mobllex [fluorescent] lighting 
system. Folder. Appl. author: 
Day-Brite Lighting, inc., employer 
for hire of Louis J. Rozier. 
© 22Jan5l+; KK93129. 

DAYTON RUBBER COMPANY. © 

Air-condition your dreams. Dayton 
Koolfoam air-conditioned pillows. 
(In the New York times magazine, 
Apr. 25, I95I4., p. 63) Appl. au- 
thor: Norman D. Waters & Associ- 
ates. © 2?Apr54; KK97162. 

DAZOR MANUFACTURING CORPORATION. © 
Catalog and retail price list, ef- 
fective Mar. 1, 1954. Dazor 
floating fixtures. Form 731. 
11 p. © l8Feb54; KK94186. 
Catalog for authorized distributor 
use only, prices effective Mar. 1, 
I95I4.. Dazor floating fixtures. 
Form 761. 11 p. © l8Feb54; 
KK94189. 
Catalog for dealer use only, prices 
effective Mar. 1, 1954. Dazor 
floating fixtures. Form 751. 
11 p. © l8Feb5l+; KK9J4J.88. 

Catalog for industrial users only, 
prices effective Mar. 1, 1954* 
Dazor floating fixtures. Form 
741. 11 p. © l8Feb54; KK94187. 

List of authorized service stations, 
effective Mar. 1, 1954« Dazor 
floating fixtures. Form 5^4» 
Pamphlet. © l8Feb54; KK94184. 
List of model numbers, effective 
Mar. 1, 1954. Dazor floating arm 
for microphones. Form 7°5» Fold- 
er. © 18Feb54; KK94185. 

Parts catalog and retail price list, 
effective Mar. 1, 1954- Dazor 



floating fixtures. Form 78I. 
24 p. © l8Feb54; KK9419O. 
Parts catalog for authorized dis- 
tributor use only, prices effec- 
tive Mar. 1, 1954. Dazor floating 
fixtures. Form 784« 24 P« 
© l8Feb54; KK94193. 

Parts catalog for dealer use only, 
effective Mar. 1, 1954. Dazor 
floating fixtures.' Form 783. 
24 p. © l8Feb54; KK94192. 

Parts catalog for industrial users 
only, prices effective Mar. 1, 
1954* Dazor floating fixtures. 
Form 782. 24 p. © l8Feb54; 
KK94191. 

DAZZO PRODUCTS, INC. © 

Installation instructions for Dazzo 
loading dock shelter no. 72. 
Sheet. Anpl. author: Errol P. 
D'Azzo. © 29Dec$3; KK92422. 

DEARBORN CHEMICAL COMPANY. © 

Dearborn Fllmeen, for the control 
of return, line corrosion. Bulle- 
tin no. 5°13-B. (Water treatment 
equipment) Folder. Appl. au- 
thor: Robert R. Anderson. 
© 27Mar54; KK95840. 

DECKER, VIC, sole owner DECKER AD- 
VERTISING. SEE Decker Advertising. 

DECKER ADVERTISING. 

Presenting Frankie the keener wien- 
er. (Frankfurters) Sheet. 
© Decker Advertising, Vic Decker, 
owner; 4 J an50; KK96421. 

DECORATOR TRENDS. 

Chair kit and assembly instructions. 
Sheets. © Jerry Kadlec, d.b.a. 
Decorator Trends; 10May54; 
KK96247 . 

DE GONIA OF CALIFORNIA. © 

Sixty salad suggestions, by Chef de 
Gonla. (Spices, herbs & blends) 
Folder. © 20May54; KK96824. 

Snacks 'n' dips, by Chef de Gonia. 
(Spices, herbs & blends) Folder. 
© 20May54; KK96823. 

DELANEY, BART F. © 

Score the fight, see who's right. 
(Printing & printed matter) Fold- 
er. Appl. authors: Bart F. De- 
laney & Henry Obando. © 21Sep53; 
KK94537. 

DE LASHMUTT (D. V. ) COMPANY. 

Jam Light, practical, decorative, 
attractive. (Electric light fix- 
ture) Folder. © David D. 
De Lashmutt, d.b.a. D. D. De Lash- 
mutt Co.; 4Jan54; KK92726. 

DE LASHMUTT, DAVID D., d.b.a. D. D. DE 
LASHKUTT COMPANY. SEE De Lashmutt 
(D. D. ) Company. 

DE LAVAL STEAM TURBINE COMPANY. © 
De Laval velocity stage class CA 
turbines. Bulletin 4202. Folder. 
Appl. author: Jess H. Cloud. 
© l4May54; KK96619. 

For long range economy, for depend- 
able service, specify De Laval 
products for industry. Bulletin 
101. Folder. Appl. author: Jess 
H. Cloud. © 5Apr54; KK97280. 

DELSON CANDY COMPANY. 

Delson Merri-Mints make every meal 
a party. Half pound net. Label. 
Appl. author: Kenneth B. Walsh. 
© Delson Candy Co. , a firm com- 
posed of Charles R. Adelson, J. L. 
Adelson, R. H. Adelson & Charles 
K. Adelson as trustee for his 
daughter E. S. Shaper; I7N0V52; 
KK95409. 



1954 



COMMERCIAL PRINTS AND LABELS 



31 




DE LUCA, ROSE, AND THOMAS DE LUCA, 
d.b.a. MRS. DE LUCA'S FOODS. SEE 
Mrs. De Luoa's Foods. 

DE LUCA, THOMAS, AND ROSE DE LUCA, 
d.b.a. MRS. DE LUCA'S FOODS. SEE 
Mrs. De Luca's Foods. 

DE MET'S, INC. © 

You've never tasted candy like this. 
Turtles. (In the Saturday evening 
post) © 6Dec52 (in notice: 
1951); KK96293. 

DENISON CORPORATION. © 

The Denison jalousie, outstanding 
at any stage of the building in- 
dustry. (Windows & doors) Sheet. 
Appl. author: Edward Lewis Deni- 
son. © 5Nov53; KK9298I4.. 

Denison weather sealed jalousie and 
door. Sheet. Appl. author: 
Edward Lewis Denison. © 21Mar53; 
KK9$00lj.. 

For any type of installation, in 
every type of building. Denison 
aluminum awning windows. Pam- 
phlet. Appl. author: Edward 
Lewis Denison. © lMay54; KK96828. 

The window of tomorrow delivered to- 
day. Denison glass jalousies. 
Sheet. Appl. author: Edward 
Lewis Denison. © lMa^l).; KK94297. 

The window of tomorrow on sale to- 
day. Denison glass jalousies. 
Sheet. Appl. author: Edward 
Lewis Denison. © lSFebSk: 
KK93733. 

DENTISTS' SUPPLY COMPANY OF NEW 
YORK. © 

The articulation of PIlkington-Turn- 
er posteriors. (Artificial teeth) 
Poster. Appl. author: Alan Jones 
Davis. © 15Apr53; KK914.514.3. 

DESCO SHOE CORPORATION. © 

First with the new, the sensation- 
ally new 3-dimenslonal fit in 
shoes, Revelations. Fit-A-Rama 
3-D insole. Poster. Appl. au- 
thor: Jacob Eisenberg. © l6DecS3: 
KK93W9. 

Revelations by Desco, with 3-dlmen- 
aional fit in shoes, Fit-A-Rama 
foam rubber innersole. (In Foot- 
wear news, Jan 8, 1951+ , p. 28-29) 
Appl. author: Jacob Eisenberg. 
© Sjanglj.; KK93399. 

DESERT CHIMES. 

Silent night. ARP 210-a. (Phono- 
graph records) Label. ©Desert 
Chimes, Charles S. & Mary T. Ken- 
dall, owners; 6Nov53; KK93731. 

DESIGN AND PRINTING COMPANY, INC. © 
Perpetual wine & liquor inventory. 
Instruction sheet. © lMar5l|.; 
KK975«5- 

DESIGN AND PRODUCTION, INC. © 

D & P modular study carrel. Sheet. 
Appl. author: Leonard Crane Ren- 
nie. © 17May5l(.; KK97I4.9O. 

DETREX CORPORATION. © 

The Detrex industrial drycleaning 
process. October 1, I953. lb p. 
Appl. author: George W. Walter. 
© 10ct53; KK927O8. 

DETROIT STEEL CORPORATION. © 

Do you make or do you buy uncompli- 
cated, plain-finished steel stamp- 
ings of any kind? Reliance Econ- 
O-Grade sheets. (In Detroit pur- 
chasor, Feb. I95I4., p. 27) Appl. 
author: Simons-Hichelson Co. 
© 10Feb54; KK91+735. 

Here's how to average-down your 
steel costs with Reliance Econ- 
O-Grade sheets. (In Detroit pur- 
chasor, v. 35, no. 3, p. 18) 



Appl. author: Simons -Michel son Co. 
© Detroit Steel Corp., d.b.a. De- 
troit Steel; 10Mar51|.; KK9^71. 

Here's where Reliance job-fitting 
might help you too. (In Detroit 
purchasor, June I95I4., p. 19) 
Appl. authors Simona-Michelson Co. 
©Detroit Steel Corp., d.b.a. De- 
troit Steel; 10Jun5i(.; KK97503. 

How to average down your steel 
costs, the Reliance job-fitting 
way. (In Detroit purchasor, Dec. 
1953. p. 39) Appl. author: 
Simons-Michelson Co. © lODecS^- 
KK92862. JJ ' 

If you buy steel for stampings, 

here's how value analysis and job- 
fitting team up to average-down 
your costs. (In Detroit purchas- 
or, May 19514., p. 18) Appl. au- 
thor: Simons-Michelson Co. © De- 
troit Steel Corp., d.b.a. Detroit 
Steel; 10May5i(.; KK96557. 

If you buy steel for stampings, 
here's how you can help your firm 
sell them in a buyers' market. 
(In Detroit purchasor, Apr. 1951+., 
p. 23) Appl. author: Simons- 
Michelson Co. © Detroit Steel 
Corp., d.b.a. Detroit Steel; 
10Mar52j.; KK95739. 

If you make steel stampings, you're 
invited to come and see an impor- 
tant Connecticut industry at work, 
the manufacture of DSC steel 
strip. (In Connecticut purchasor, 
June I95I+., p. 3) Appl. author: 
Simons-Michelson Co. © Detroit 
Steel Corp., d.b.a. Detroit Steel; 
Uun5l4.; KK9750i(.. 

Make your stamping costs more com- 
petitive by using Reliance Econ- 
O-c-rade sheets. (In Detroit pur- 
chasor, Jan. 1954, p. 26) Appl. 
author: Simons-Michelson Co. 
© 10Jan5lj.; KK92U63. 

DEVERY (MIKE) SALES PROMOTION. © 

Anirama. (Animated cartoons & pro- 
jector) Label. Appl. author: 
Leo Michael Devery. © 30ct53; 
KK93523. 

DIAMOL PRODUCTS COMPANY. 

Gerber's Diamol household cleanser. 
Contents 1 quart. Label. 
© Harry Gerber, d.b.a. DIamol 
Products Co.; 31Dec53; KK925I4.8. 

DIAMOND, PROFESSOR. SEE Professor 
Diamond. 

DIAMOND MATCH COMPANY. © 

Diamond facial quality Soft-Ply pure 
white 2-ply [facial & toilet] tis- 
sue. Label. © 8Feb5l4. (in no- 
tice: 1953); KK9U302. 

DISNEY (WALT) PRODUCTIONS. © 

Donald Duck picture puzzle. No. 
2628:29. Label. © 9Feb54 (in 
notice: 1953); KK91+.737. 
Pinocchio picture puzzle. No. 
2628:29. Label. © 9Feb5l+ (in 
notice: 1953); KK9I1739. 

Three nephews picture puzzle. No. 
2628:29. Label. ©9Feb5l).(in 
notice: 1953); KK91+738. 

DITTO, INC. © 

Now duplicate 120 bright copies a 
minute, five colors in one opera- 
tion. Ditto D-10 (liquid) dupli- 
cator. (In Life, Mar. 2, 1953, p. 
55) Appl. author: Ditto, inc., 
employer of Tim Morrow Advertis- 
ing. ©2Mar53; KK96736. 

DOANE AGRICULTURAL SERVICE, INC. © 
Doane farm buildings. Plan price 
list ... effective Jan. 1, 1951;.. 



Sheet. Appl. author: Bernon 
George Perkins. © ljan51i- 
KK914208. ^' 

New Doane designed farm bulldlnps 
are ready now with more labor sav- 
ing efficiency, greater flexibil- 
ity. Folder. Appl. author: Ber- 

KK9k2£>r. ee Perkina - © 1Jan 54; 

[Promotion sheet on] 12 sow hog 

SITE? P l an n °* 52 * < p °le-frame 
buildings) Appl. author: Bernon 

Oeorgejerkins. © 2 5 Jan5l,; 

See your Doane authorized builder. 
(Farm buildings) Sheet. Appl. 
author: Bernon George Perkins. 
© Uan5l).; KK.94205. 

What Doane designed means to you. 
(Farm buildings) Folder. Appl. 
author: Bernon George Perkins. 
© Uan5lj.; KK94207. 

DOCTOR BOILER, INC. 

Doctor Boiler, the scientific scale 
remover protects the heart of your 
business. (Colloidal treatment 
for metal, water scale & corrosion 
remover) Label. ©Maurice Jones 
Proctor, d.b.a. Doctor Boiler, 
inc.; 25Marij.9; KK93333. 

DOERING (A. L.) SPARK PLUG CORPO- 
RATION. © 

Aldor Therm-O-Disk all automatic, 
engineered for all motors, worn 
or new. Label. © kjan5k; 
KK92825. 

Aldor Therm-O-Disk all automatic, 
engineered to conform to the needs 
of the newer cars ... Label. 
© l).Jan5i|.; KK92821+.. 

DOERR, HAROLD JOHN. © 

The Grand View Gage. (Jointed meas- 
uring instrument) Sheet. 
© 21Jan5ij.; KK93OO9. 

DOLCIN CORPORATION. © 

Dolcin display the leader deals, 
effective February 8, 195lj.. 
(Pharmaceutical) (In Drug topics, 
Feb. 8, 1954, p. 119) Appl. au- 
thor: Victor van der LInde Co. 
© 8Feb5l).; KK9353I4.. 

DOLGORUKOV, GREGORY S., d.b.a. D0LG0- 
RUKOV MANUFACTURING COMPANY. SEE 
Dolgorukov Manufacturing Company. 

D0LG0RUK0V MANUFACTURING COMPANY. 

Universal styling sweep. (Templates 
for draftsmen) Sheet. © Gregory 
S. Dolgorukov, d.b.a. Dolgorukov 
Mfg. Co.; 12Jan5lj.; KK927I47. 

DONAHUE SALES CORPORATION. © 

The bare facts of summer. Sunbacks 
keep 12" and ll;" Talon neckline 
zippers sizzling. (In Notion & 
novelty review, Apr. I95I4., p. 15) 
Appl. author: McCann Erickson, 
inc. © lApr5l|; KK95789. 

I did it, Miss Flynn. Talon, the 
quality zipper. Appl. author: 
McCann Erickson, inc. © 15Jan5k; 
KK9l+03i|. 

More, more, more women are sewing- 
and buying Talon zippers. (In 
Chain store age, Jan. I95I4., p. 
126-127) Appl. author: McCann 
Erickson, inc. © 7 Jan5l(.; KK9I4.O32. 

A woman's first notion every spring, 
to buy Talon zippers in fresh 
spring colors. (In Chain store 
age, Feb. 195!+, p. 6I4.-65) Appl. 
author: McCann Erickson, inc. 
© JFeb^; KK9I4.O33. 

DORMALUX COMPANY. © 

How to plan and order Dorrnalux 



32 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



DORMALUX COMPANY. Cont'd. 

kitchen nooks. 8 p. Appl. au- 
thor: Carmelo Gugino, Jr. 
© 22Jan5l+; KK93355- 

DOUGLAS FIR PLYWOOD ASSOCIATION. © 
Fir plywood invites fresh design, 
meets changing needs. 195^4- cata- 
log. 19 P. © HJan5l4- (in no- 
tice: 1953); KK91+163. 

DOUGLASS, RALPH WADDELL. 

U. of N. M. spotter numerals for 
football jerseys. Sheet. 
©Ralph Douglass; 6Feb5l|.; KK9W)5. 

DOYLE (J. E.) COMPANY. © 

Self spraying Statikil, just press 
button and spray, stop static 
electricity. Label. © 10Jun5l4.; 
KK97167. 

DRAKE, LEE ROY. © 

Penguin root beer. Net measure one 
gallon. Label. © Uulltf (in 
notice: 1953); KK921A3. 

DREIER BROTHERS, INC. © 

New, two hack saws in one frame. 
Double Hac-saw. Label. Appl. 
author: Raymond C. Dreier. 
© 15Feb5l4-; KK91+668. 

DREXEL FURNITURE COMPANY. © 

At home in the midwest, at home in 
the south ... Circle D. (In Liv- 
ine for young homemakers, May 
19IV p. 10-li^) Appl. author: 
Arndt, Preston, Chapin, Lamb & 
Keen, inc. © 20Apr5lv; KK96728. 

Look what's at home across the land. 
Circle D. (In Better homes & gar- 
dens, Apr. 195I4., P- 169) Appl. 
author: John Falkner Arndt & Co., 
inc. © 2l^ar5^; KK9l+62^. 

DRITZ (JOHN) AND SONS. © 

Dritz iron-on hem tape. Label. 
Ap^l. author: Alfred Bernard Car- 
ing. © lSep53; KK9W03. 
Dritz wrist pin cushion, foam rub- 
ber. Art no. 725. Label. Appl. 
author: Alfred Bernard Caring. 

© iAug53; KK.9lj.569. 

DRUEKE (JOSEPH) COMPANY. 

Go 13. (Game) Label. © Joseph 
Drueke Co., solely owned by Joseph 
Drueke; 10Jul53; KK92378. 

DRUEKE, JOSEPH, sole owner JOSEPH 

DRUEKE COMPANY. SEE Drueke (Joseph) 
Company. 

DRUGGISTS' SUPPLY CORPORATION. © 

Gifts galore. (General merchandise J 
23 p. Appl. title: D.S.C. con- 
sumer gift book. © 150ct53; 
KK92372. 
Your drugstore has gifts galore. 

[Christmas promotion ad] (General 
merchandise) © 7Dec53; KK926O6. 

DUCHESS DOLLS CORPORATION. © 

Famous characters from the enchant- 
ing world of opera. Label. 
Appl. author: Y. Destasio. 
© 15Feb5lj.; KK93723. 

DU IONT (ALLEN B. ) LABORATORIES, 

INC. © 

Du Mont multiscanner , a versatile 
flying-spot scanner for film, 
opaques, and slides. (Transmit- 
ter equipment) Pamphlet. Appl. 
author: Jesse H. Haines. 
©25May53; KK92358. 

Mr. Serviceman: Lead your boss to 
more sales, and this can lead to 
your own advancement. (Televi- 
sion receiver) Pamphlet. Appl. 
author: Albert Lefcourte. 
© 17Sep52; KK92360. 



UHF 1 KW acorn ultra-high frequency 
transmitter. Bulletin No. TTD-T201. 
11 p. Appl. author: Frank Newman. 
© 28jul;j'3; KK92359- 

DUO THERM DIVISION OF MOTOR WHEEL COR- 
PORATION. SEE Motor Wheel Corpora- 
tion. 

DURO CHROME CORPORATION. © 

Costumer special, good only during 
January and February. (Floor 
costumers) Sheet. Appl. author: 
Charles Poleos. © 10Jan5lj.; 
KK93278. 
3 winners. Any combination of 
[counter] stools in 100 lots. 
Folder. Appl. author: Charles 
Poleos. © 10Feb54; KK93763. 

DURO-TEST CORPORATION. © 

A crash that can save your city 
cash. Duro-Test V-Beam. (Incan- 
descent lamps) (In Municipal sig- 
nal engineer, Nov. -Dec. 1953. P« 
IjJ.) Appl. author: Roland W. Tie- 
mann. © 5Dec53; KK95306. 
Duro-Test all-weather Sportlites. 
(Incandescent lamps) Sheet. 
Appl. author: Roland W. Tiemann. 
© 2Apr5l4.; KK95308. 

Duro-Test [incandescent] lamps set 
records that are hard to beat. 
V-Beam. (In Municipal signal en- 
gineer, Sept. -Oct. 1953. P. 59) 
Appl. author: Roland W. Tiemann. 
© 50ct53; KK95307. 

Duro-Test Super-Delux J4.5 - (Fluores- 
cent lamps) Sheet. Appl. au- 
thor: Roland W. Tiemann. 
© 9Apr5l|-; KK95305. 

Duro-Test V-Beam, a victory for 
highway safety. (Incandescent 
lamps) (In Municipal signal engi- 
neer, Jan.-Feb. I95I4-, P. 65) 
Appl. author: Roland W. Tiemann. 
© 5Feb5L|.; KK95309. 

DUROC BATTERY COMPANY. © 

The battery with the future. List 
DP 100, effective Apr. 3» 1954* 
Sheet. © 3Apr5lt-; KK966OO. 

DUSHARME PRODUCTS, INC. © 

For those who care enough to look 
their best. (Hair creme ) (In 
Harper's bazaar, Nov. 195 2 , P« °°) 
Appl. author: Bernard T. Maldonado. 
© 1Nov52; KK9233L|-. 

DUTCH OVEN, INC. © . r . 

Dutch Oven candies. One pound. La 
bel. Appl. author: Richard L. 
Grossman. © lljDec53; KK92336. 



E 

E. W. WHOLESALE MEAT COMPANY, INC. © 
Silver Crown veal cutlets. 12 oz. 
net. Label. Appl. author: Mil- 
print, Inc. ©2Jun5l|5 KK97W-. 



-Z PRODUCTS. 
Babeez all 

pacifier. 

[Outer di 

© Nat P. 

Donald M. 

Products ; 
Babeez all 

ifier. [ 

© Nat P. 

Donald M. 

Products; 



rubber teething ring and 

One dozen, no. 50. 
splay carton] Label. 
Steckler, Lee Steckler & 

Steckler, d.b.a. E-Z 

lApr5l(.; KK95105. 
rubber teething ring-pa c- 
Inner box] Label. 
Steckler, Lee Steckler & 

Steckler, d.b.a. E-Z 

lApr5l|.; KK9510IJ.. 



EAGLE FOOD PROCESSORS, INC. 

Eagle brand quick frozen shrimp 
Holl-etts. Net weight 10 oz. La- 
bel. Appl. author: Milprint, 
inc. © Gulf Stream Quick Freezing 
& Cold Storage Co., owner of Eagle 
Food Processors, inc.; 23Nov55; 
KK927O7. 



EASTERN CORPORATION. © 

America's favorite freshwater fight- 
ers, selected by the fishing edi- 
tor of Field & stream magazine. 
Atlantic Bond, fine papers for 
business. Sheet. Appl. author: 
Grantland Rice. © 29Mar$ij.; 
KK90S11;. 

Gun dogs, America's favorites as 
selected by Joe Stetson. cPaint- 
ing bya H. Hart. Atlantic Bond, 
fine papers for business. Sheet. 
Appl. author: Grantland Rice. 
© 30Nov53; KK92693. 

Highlights of boxing, all-time great 
ring battles as chosen by Grant- 
land Rice. Atlantic Bond, fine 
papers for business. Sheet. 
© 28Dec53 (in notice: 195lj.); 
KK9I4.705. 

EASTERN INDUSTRIES, INC. © 

Eastern fixed mounting mixers. Bul- 
letin no. 610. Ik p. © 15Jun53; 
KK92725. 

EASTMAN MANUFACTURING COMPANY. © 
New Eastman 2-piece reusable cou- 
plings ... with exclusive inter- 
lock grip. Bulletin no. 105. 
Folder. Appl. author: The 
Cramer-Krasselt Co. © 30Apr51|; 
KK96133. 

EBERZ, GERALD AND DANIEL SIMKINS, 
d.b.a. G-D CREATIONS. SEE G-D 
Creations. 

ECONOMICS LABORATORY, INC. © 

Aqua-Soft made by Soilax, softens 
hardest water with miracle CMC. 
Net wt. 10 oz. Label. © 6Nov53 
(in notice: 195^5 KK96313. 

ECUSTA PAPER CORPORATION. 

A packaging decision can change the 
course of a business. (Cellophane) 
Folder. Appl. author: D'Arcy Ad- 
vertising Co. © Olin Film Divi- 
sion, Ecusta Paper Corp.; 2Apr5lj.; 
-KK9593U. 

EDERER DIVISION, LINEN THREAD COMPANY, 
INC. SEE Linen Thread Company, inc. 



SEE 



EDISON, THOMAS ALVA. 

He gave us the age of light. 
General Electric Company. 

EDUCATIONAL DANCE RECORDINGS, INC. © 
Social dancing made easy. Fox-Trot. 
(Jacket for phonograph record) 
Label. Appl. author: Enric Mad- 
riguera and others. © lij.Jan5l4-; 
KK9U596. 

EFFRON CORPORATION. © 

Government surplus public auction 
sale, Feb. 2, 10:00 A. M. (Ma- 
chinery) Folder. Appl. author: 
Dwight F. McCollister. © 19Jan5lj.; 
KK9lj\601. 

EGIZIO, JOHN AND JOSEPH EGIZIO, t.a. 
A-TREAT BOTTLING COMPANY. SEE 
A- Treat Bottling Company. 

EGIZIO, JOSEPH AND JOHN EGIZIO, t.a. 
A-TREAT BOTTLING COMPANY. SEE 
A-Treat Bottling Company. 

EICHENBERG, HERMAN R., d.b.a. OAKMONT 
INDUSTRIES. SEE Oakmont Industries. 



EKCO PRODUCTS COMPANY. © 

Ekco presents triple-layer vanadium 
stainless steel Flint-Ware, with 
the amazing invisible radiant heat 
core. (Cookware) Appl. author: 
Dancer-Fitzgerald-Sample, Inc. 
© 5Apr5l|; KK95196. 



1954 



COMMERCIAL PRINTS AND LABELS 



33 






ELCO TOOL AND SCREW CORPORATION. © 
Eloo aids for home and office. 

(Screws, bolts, nuts, plugs & cold 
headed products) Folder. Appl. 
author: Walter Gustaf Larson. 

[Issue no. 10] © 19Nov53; 
KK92339. 

[Issue no. 11] © HDec53; 
KK92338. 

[Issue no. 12] © kFeb5k (in no- 
tice: 1953); KK93I4I15. 

[Issue no. 1] © 22Feb5k; 
KK91J.112. 

[Issue no. 2] © llMar5k; 
KK9iU).17. 

[Issue no. 3] © 22AprSk; 
KK95952. 

[Issue no.] ij.. © l8May5k; 
KK96J+5b. 

[Issue no. 5] © 23Jun5k; 
KK97719. 

ELECTRIC ARC, INC. © 

For production line high-frequency 
heating. Kilotron console models 
KkOO IOC, Kk00 20C. Folder. 
Appl. author: Otto Kreisel. 
© lMay5k; KK9519I. 

ELECTRIC REGULATOR CORPORATION. © 
Airpot air damping Dashpot. Bulle- 
tin no. 507.OO. Sheet. 
© lApr5k; KK95H52. 

News currents. (In the Norwalk 
hour) 
Dec. I953. © 15Dec53; KK92926. 

Feb. '195I4.. © l6Feb5l4.; KK93819. 

Mar. '19514.. © l6Mar5k; KK9k876. 

Apr. 195I1.. © 20Apr5k; KK95668. 

May 19514-. © l8May54; KK969OO. 

June I95I4-. © 15Jun5l+.; KK9738O. 

ELECTROLUX CORPORATION. © 

Don't buy any [vacuum] cleaner until 
you see it. New automatic Elec- 
trolux. (In Portland express, 
Portland, Me.) Appl. author: 
Batten, Barton, Durstine & Osborn, 
inc. © 27Jul53; KK92I1.5I. 

Don't buy any [vacuum] cleaner until 
you see the new automatic Electro- 
lux, the only cleaner you never 
have to empty. (In Good house- 
keeping, Dec. 1953, p. 154-155) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, inc. ©20Nov53; 
KK9214.B2. 

Don't buy any [vacuum] cleaner until 
you see the new automatic Electro- 
lux, the only cleaner you never 
have to empty. (In McCall's, Mar. 
195k) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, inc. 
© 19Feb5l;; KK9569O. 

Electrolux products give your home 
that polished look. (Cleaning 
devices) Sheet. © ll|May5k; 
KK972H4.. 

ELGIN AMERICAN. 

Four ways to please a woman. Elgin 
American carry-ettes. (Jewelry 
accessory) (In Collier's, May 
Ik, 1954, P. 81) Appl. author: 
Russel M. Seeds Co. © Illinois 
Watch Case Co., d.b.a. Elgin Amer- 
ican; 28Apr52j.; KK961+26. 

Mr. Executive: Solve your Christmas 
business gift problem with Elgin 
American. (Cigarette cases, com- 
pacts, table ft pocket lighters) 
(In Fortune, Nov. 1951, p. 233) 




Appl. author: Russel M. Seeds Co. 
©Illinois Watch Case Co., d.b.a. 
Elgin American; 2Nov51; KK9k59k. 

A new gift idea. Elgin American 
carryalls. Signet carryall shown. 
(In Look, Dec. 15, 1953, p. 52) 
Appl. author: Russel M. Seeds Co. 
©Illinois Watch Case Co., d.b.a. 
Elgin American; lDec53; KK95126. 

A new gift idea. Elgin American 
fashionable foursome. (Cigarette 
case & lighter, mirror-lipstick, 
compact) (In This week, Dec. 6, 
1 953, p. 28) Appl. author: 
Russel M. Seeds Co. © Illinois 
Watch Case Co., d.b.a. Elgin Amer- 
ican; 6Dec53; KK9I4.67I. 

A new gift idea. Elgin American 
musical compacts and carryalls. 
(In the American weekly, Dec. 6, 
1953, p. 6) Appl. author: Russel 
M. Seeds Co. ©Illinois Watch 
Case Co., d.b.a. Elgin American; 
6Dec53; KK9k673. 

A new gift idea. Elgin American 
sea-spun magic. (Simulated 
pearls) (In Collier's, Nov. 27, 
1-953, p. 78) Appl. author: 
Russel M. Seeds Co. © Illinois 
Watch Case Co., d.b.a. Elgin Amer- 
ican; 20Nov53; KK9I4.376. 

A new gift idea. Elgin American 
Signet compacts. (In Metro Sun- 
day Nov. 29, 1953, p. 14) Appl 
author: Russel M. Seeds Co. 
©Illinois Watch Case Co., d.b.a. 
Elgin American; 29N0V53; KK9I4.67I4.. 

A new gift idea. The new Elgin 

American [cigarette] lighter, (in 
the American weekly, Dec. 13, 
1953, p. 8) Appl. author: Russel 
M. Seeds Co. © Illinois Watch 
Case Co., d.b.a. Elgin American; 
13Dec53; KK94672. 

The right note for romance. Elgin 
American musical compacts. (In 
Collier's, Feb. 19, 1954, p . 79) 
Appl. author: Russel M. Seeds Co. 
©Illinois Watch Case Co., d.b.a. 
Elgin American; 5Feb5k; KK9k375. 

So proudly owned, Elgin American 
Signet fashion accessories. (In 
Ebony, May I954, p. 11) Appl. 
author: Russel M. Seeds Co. 
©Illinois Watch Case Co., d.b.a. 
Elgin American; 10Apr5h; KK961|27. 

So smart, so desirable, Elgin Ameri- 
can carryalls. (Fashion accesso- 

?i im In Vo S ue , Mar. 15, 1954, 
p. II4.8) Appl. author: Russel M. 
Seeds Co. © Illinois Watch Case 
Co., d.b.a. Elgin American; 
15Mar5i4.; KK9k670. 

You'll feel so well dressed. Elgin 
American sea-spun magic. (Simu- 
lated pearl necklace, bracelet & 
earrings) (In Ebony, Apr. 195k, 
p. 5) Appl. author: Russel M. 
Seeds Co. © Illinois Watch Case 
Co., d.b.a. Elgin American; 
10Mar5k; KK9k389. 

EL RANCHO, INC. © 

Pepper, steaks, grinders. El Rancho. 
(Packages of food) Label. Appl. 
author: John Maloni. © 2Jan5k: 
KK92697. 

EMERY FOOD COMPANY. © 

Silver-Dale frozen fresh green and 
white butter beans. Net weight 10 
oz. Label. © 25Sep53; KK92787. 

EMMENTAL COMPANY, LTD. © 

Swiss Watch brand pasteurized Swiss 
gruyere process cheese. 'Round 
the clock. 6 oz. net. Label. 
Appl. author: Frederic Rohner. 
©29May53; KK96682. 



ENDURANCE PRODUCTS COMPANY. © 

Shining Armor auto wax cleaner and 
polish. 16 fl. ozs. Label. 
© 10ct53; KK9klll+-. 

ENGLANDER COMPANY, INC. © 

No matter how you sleep, you'll 
sleep better on an Airfoam mat- 
tress by Englander. Now see what's 
inside the ensemble that gives you 
deep sleep ... (In Life, Nov. 9, 
1953, P- 95) Appl. author: Leo 
Burnett. © 9Nov53; KK92655. 
No matter how you sleep, you'll 
sleep better on an Airfoam mat- 
tress by Englander. Three-layer 
sleep is better sleep ... (in 
Life, Oct. 12, 1953, p. 76) 
Appl. author: Leo Burnett. 
© 120ct53; KK92656. 

ERICSON, DICK. © 

It takes know-how to get attention 
... (Mats) Pamphlet. © 9Apr5k; 
KK9705L. 
It's for your own good. (Mats) 
Pamphlet. © 9Apr5k; KK9695I. 

ESCALANTE (JOSE) AND COMPANY. © 

Cigars for babies. Corina Larks for 
the blessed event. Sheet. Appl. 
author: Walter E. Lillenfield. 
© 21May5k; KK9725k- 

ESKIMO PIE CORPORATION. © 

New, sensational, Eskimo pie ani- 
mals. (Frozen confections) Fold- 
er. Appl. author: Parker Merrill. 
© 22Mar5k; KK9k8l2. 

ESKIMO PRODUCTS DISTRIBUTORS. 
Make your beauty bloom with the 
Zero-Ice facial roller. (Cos- 
metic) Folder. © Lloyd L. 
McDonald, d.b.a. Eskimo Products 
Distributors; 17Feb5k; KK96158. 

ESTERBROOK PEN COMPANY. © 

Choose the right point for the way 
you write, by number. Add It to 
the barrel of an Esterbrook foun- 
tain pen. (In Time, Feb. 15, 
195k, p. 92) Appl. author: John 
D. Wooster © HFeb5k; KK97721. 

Choose the right point for the way 
you write, by number. For busy 
desks. (Fountain pens) (In Busi- 
ness week, Mar. 13, 1954, P» 12) 
Appl. author: John D. Wooster. 
© 12Mar5k; KK97725. 

Choose the right point for the way 
you write, by number. Get new 
writing ease and comfort. (Foun- 
tain pens ) ( In the Saturday eve- 
ning post, May 15, 195k, P» 5k) 
Appl. author: John D. Wooster. 
© 12May5k; KK97269. 

Esterbrook [fountain] pens, with a 
choice of points for every writer, 
[k different styles] (In the Sat- 
urday evening post, Nov. 21, 1953, 
p. 85) Appl. author: John D. 
Wooster. © l8Nov53; KK9k215. 

Esterbrook [fountain] pens, with a 
choice of points for every writer. 
[5 different styles] (In Col- 
lier's, Dec. 25, 1953, p. 92) 
Appl. author: John D. Wooster. 
© HDec53; KK9k217. 

Esterbrook [fountain] pens, with a 
choice of points for every writer. 
[8 different styles] (In Life, 
Dec. Ik, 1953, P. 162-163) Appl. 
author: John D. Wooster. 
© HDec53; KK9I42I6. 

For easier more comfortable writing, 
choose the right point for the way 
you write, by number. (Fountain 
pens ) ( In the Saturday evening 
post, Mar. 13, 195k, p. 12k) 
Appl. author: John D. Wooster. 
© 10Mar5k; KK9727O. 



34 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



ESTERBROOK PEN COMPANY. Cont'd. 

The [fountain] pen that fills it- 
self. For busy desks everywhere. 
(In Time, Feb. 15, 1954, P« 92) 
Appl. author: John D. Wooster. 
© HFeb5ij.; KK97722. 

The [fountain] pen that fills it- 
self. The perfect desk set for 
busy desks. (In Business week, 
Apr. 10, 1951)., p. 81) Appl. au- 
thor: John D. Wooster. © 9Apr54.; 
KK97724. 

The [fountain] pen that fills it- 
self. Writes a full page or more 
at each filling. (In Business 
week, June 5, 1954, P« 7°) Appl. 
author: John D. Wooster. 
©i|Jun5^; KK97723. 

ESTES, JACK RUSSELL, AND MERLE CLARA 
ESTES, d.b.a. BUFFALO WALLOW. SEE 
Buffalo Wallow. 

ESTES, MERLE CLARA, AND JACK RUSSELL 
ESTES, d.b.a. BUFFALO WALLOW. SEE 
Buffalo Wallow. 

EULER, DON. © 

A quality product of the Frandix 
Textile Co., designed for lasting 
beauty. (Rugs) Label. Appl. 
author: Eldredge K. Allston. 
©7May5l).; KK96982. 

EUTECTIC WELDING ALLOYS CORPORATION. © 
The inquiring weldor, by John Wil- 
son. (Welding supplies) (In the 
Welding engineer, Mar. 1, 1954) 
© lMar54; KK9I4.262. 

EVANS, WINSTON G. © 

Priceless protection at no cost to 
you. The famous Se alright hood 
[milk cap] Sheet. © 19Feb54; 
KK95129. 

EVANS AND BRISEBOIS. © 

Ad-maker furniture advertising and 
promotion service. Appl. author: 
Leslie A. Brisebois. 
Dec. 1953- ©lDec53; KK93572. 
Jan. 1954. ©Uan54; KK94783. 
Feb. 195J4.. © lFeb54; KK960I4.6. 
Mar. 195U. © lMar54; KK96756. 
Apr. 1954- © !Apr5l4-; KK97475* 

Continental furniture advertising 
service. Appl. author: Leslie 
A. Brisebois. 
Nov. 1953. ©1Nov53; KK93030. 

Dec. 1953. © lDec53; KK93569. 
Jan. 1954. "© Uan54; KK9I4782. 
Feb. 1954. © lFeb54; KK96049. 
Mar. 1951+.. © lMar54; KK9675I4.. 
Apr. I95I4.. © lApr54; KK97477* 
Dollar days. Ad prom. no. 70 [and] 
70A. (Home furnishings) Sheets. 
Appl. author: Leslie A. Brisebois. 
© 15Feb54; KK9I478I4.. 

E and B furniture service. (Adver- 
tising mats) Appl. author: Leslie 
A. Brisebois. 

Nov. lVb3. © lNov£3; KK93029. 
Dec. 1953. ©lDec53; KK9357O. 
Jan. 1954. © Uan5lj.; KK9IJ.785. 
Feb. 1954. © lFeb54; KK960I47. 
Mar. 1954. © lMar5l4_; KK96755. 
Apr. I95I4.. © lApr54; KK9747I4.. 

Lucky 1). day and night sale. (Home 
furnishings) Sheet. Appl. au- 
thor: Leslie A. Brisebois. 
© lMar54; KK9I4.78I. 

The new Chainway advertising mat 
service for furniture stores. 
Appl. author: Leslie A. Brisebois. 
Nov. 1953. © 1Nov53; KK93028. 
Dec. 1953. © lDec53; KK9357I. 



Jan. I95I+.. © Uan54 (in notice: 

1953); KK94779. 
Feb. I95I4.. © lFeb54; KK96048. 
Mar. 1954. © lMar5l+.; KK96757. 
Apr. 1954. © lApr54; KK97I4.76. 

Unscramble the brands contest. 
(Furniture) Sheet. Appl. au- 
thor: Leslie A. Brisebois. 
© lFeb5i4.; KK9478O. 

EVANS' (L. B.) SON COMPANY. © 

Comfort unlimited Evans casuals. 
(Men's shoes) (In Esquire, May 
1954, p. 99) Appl. author: 
R. D. Northrop Co. © 5Apr54; 
KK95li|J.. 

His first choice, your best gift 
choice. Evans hand turned slip- 
pers, (in Collier's, June 11, 
1954, P« 9D Appl. author: R. D. 
Northrop Co. © Uun54; KK96904. 

Men like familiar things, so give 
Evans hand turned slippers. (In 
the Saturday evening post, June 
5, 1954, p. 115) Appl. author: 
R. D. Northrop Co. © Uun54; 
KK96905. 

A wonderful present for your wonder- 
ful dad. Evans hand turned slip- 
pers. (In Life, June 7, 1954, P» 
190) Appl. author: R. D. North- 
rop Co. © 2Jun54; KK96968. 

EVERHOT PRODUCTS COMPANY. © 

How to plan the location of your 
Ever sprays. (Underground lawn 
sprinkler system) Folder. Appl. 
author: Robert Z. Friedman. 
© 4Jan54; KK93127. 

EVERLASTING VALVE COMPANY. © 
Viscous materials flow freely 

through Everlasting steam-jacket- 
ed valves. Bulletin E-200. Fold- 
er. Appl. author: Edgar Fabian 
Cohen. © 28Decg3; KK92518. 

EVERSHARP, INC. © 

All new, all automatic. Eversharp 
Hydro-magic Schick injector razor. 
(In Life, May 21)., I95I+, p. 78) 
Appl. author: The Blow Co., inc. 
© 2i(May54; KK96605. 

EVIS MANUFACTURING COMPANY. © 

An introduction to Evis conditioned 
water in irrigation, for correc- 
tion of many soil colloid prob- 
lems. 13 p. Appl. author: Eu- 
gene W. Shafer. © 8Jan54; 
KK92994. . 

EVON, HENRY J., JR. © 

This product has been approved ... 
Mister Do It Yourself. (Building 
materials & home craft power 
tools) Label. © 13Feb54; 
KK93681. 

EXCHANGE SECRET SERVICE SYSTEM. © 
Train the easy way to opportunity. 
The latest system of "detective 
training service tests ... Fold- 
er. Appl. author: Ralph M. 
Blair. © 10Mar54; KK947&5. 

EX-LAX, INC. © 

For you and every member of the lam- 
ily. (Laxative) Folder. 
© 22Mar5l+; KK94877. 

EXPORT- IMPORT WOOLENS CORPORATION. © 
For cruise and summer '55, don't 
miss the boat, make sure you have 
an Italian line. Magnoni Mohair. 
(In Daily news record, June 8, 
1954, p. 8-9) ©8Jun54; KK97082. 

EZEE FLOW CORPORATION. © 

Save up to 50 0/0 on fertilizing & 
seeding with Ezee Flow. (In the 
Progressive farmer, Aug. 195 2 > P* 
90) © lAug52; KK92839. 



F. C. A. SERVICE, INC. © 

Notice, amount of cash you can get 
here is shown below. (Loan serv- 
ice) Card. Appl. author: Robert 
M. Hodes. © 28Dec53; KK93387. 

FABER (EBERHARD) PENCIL COMPANY. © 
Colorama colored pencils. No. 8136- 
36 colors. Label. Appl. author: 
Frederick William Strickler. 
© 12May54; KK96244. 

Trace-A-Face with pencils and sten- 
cils. (Coloring set) Label. 
Appl. author: Fred W. Strickler. 
© l5Feb54; KK9I4.87O. 

Trace-a-face with pencils and sten- 
cils. Direction card. Appl. au- 
thor: Fred W. Strickler. 
© 15Feb5lj.; KK95623. 

FAGEOL (R. D. ) COMPANY. © 

Trader Vic's old South Sea Island 
grill and barbecue oven. Assembly 
instructions and operating sugges- 
tions. Folder. Appl. author: 
Robert Sterling Lee. © 8Apr54; 
KK965I4.3. 

Trader Vic's old South Sea Island 
grill and barbecue oven, combina- 
tion model. Sheet. Appl. au- 
thor: Arthur Cleland Palm. 
© l6Apr5l(.; KK9578O. 

FAIRBANKS WARD INDUSTRIES, INC. © 
Lowest price ever offered for such 
deluxe quality. 6 pastel color 
Fairbanks Ward magicolor sheets 
and cases. (In the Indianapolis 
star magazine, Dec. 27, 1953» P« 
12) A-npl. author: Alfred H. 
Howard.' © 27Dec53; KK96329. 
1/4). horsepower AC DC motor. 45 - pc. 
Fairbanks Ward complete home work- 
shop. (Power driven tools & ac- 
cessories) (In Cleveland plain 
dealer pictorial magazine, Aug. 
30, 1953, p. 28) Appl. author: 
Alfred H. Howard. © 30Aug53; 
KK9I4409. 

FAIRBRANCH, INC. © 

Familiar scenes in historic old New 
England, from original paintings 
by Gillette French. A new idea in 
Paint-It- Yourself kits. Sheet. 
© 15Feb5lj.; KK93750. 

FALK CORPORATION. © 

Any size, any type, any output speed 
... There's a Falk all-steel 
Motoreducer to fit every job. 
Bulletin 3101. (Gear sets) Fold- 
er. © 15May5l).; KK97145. 

FALSTAFF BREWING CORPORATION. © 

Premium quality beer. $l\.-2.. Poster. 
Appl. author: Paul Gioni. 
© l5Jan51).; KK93001. 

FARBER (S. W.) INC. © 

Announcing a sensational super-speed 
[Farberware] coffeemaker that 
brews true coffee faster than you 
can boil water. (In Retailing 
dally, Jan. 11)., 1951)., p. 25) 
Appl. author: Norman D. Waters & 
Associates, inc. © ll).Jan5l).; 
KK93079. 
International favorites. 25 recipes 
to make in a frying pan, by Far- 
berware. Pamphlet. Appl. au- 
thor: Norman D. Waters & Associ- 
ates. © lMay5l).; KK96575. 

New Super Speed Farberware brews 
delicious coffee faster than you 
can boil water. (In Woman's home 
companion, Mar. 1954, p. 69) 
Appl. author: Norman D. Waters. 
© !Mar5l).; KK93999. 



1954 



COMMERCIAL PRINTS AND LABELS 



35 



FARM ON THE HILL. © 

Town and Country Honeymoon. (Resort 
accommodations) (In Modern bride, 
summer 19514., p. li+.ti ) Appl. au- 
thor: Rudolf Van Hoevenberg. 
© lApr5L|.; KK97026. . 

FAULTLESS STARCH COMPANY. © 

How to starch your wash. Starch 
hints. Many people use Faultless 
starch for wallpaper paste. Fold- 
er. Appl. author: Bruce B. Brew- 
er & Co. © 3Mar5lv; KK9I4.59O. 

How to starch your wash. Starch 
hints. A quick way to get a per- 
fect mix ... Folder. Appl. au- 
thor: Bruce B. Brewer & Co. 
© lDec52; KK9L1.59I. 

FEDERAL CARTRIDGE CORPORATION. © 
The choice of champions. Federal 
sporting ammunition. [Man in 
hunting clothes holding gun 
shells] Poster. Appl. author: 
Brown & Bigelow. © 18Nov53; 
KK963W. 

FERGUSON, CHARLES M. © 

Seelskin, under the water and in the 
sun ... One U. S. standard gallon. 
(Paint) Label. Appl. author: 
Charles M. Ferguson. © l8Nov53; 
KK92371*-. 

FERGUSON (HARRY) INC. © 

Leader in its power class, the im- 
proved Pony [farm tractor. Form 
no.] 3-70. Folder. Appl. au- 
thor: Reed Andrew Wible. 
© 29Jan5l4-; KK93530. 

The new Ferguson Subsoiler. [Form] 
no. 3-16. (Farm implement) Fold- 
er. Appl. author: Arthur George 
Broughton. © 2Jun5U; KK96983. 

FIBREBOARD PRODUCTS, INC. © 
Amazing Sun-C brand Coachella. 
[Engineered container] (Paper- 
board shipping containers) Label. 
Appl. author: John Flack. 
© 21Apr54; KK96975. 
Ice cream. One pint liquid. Design 
no. I4.-I. (Paperboard ice cream 
containers) Appl. author: Harold 
Hansen. © 19Feb5^; KK95128. 

FIDLER (M.) AND SON. © 

Exclusive Italian import, created 
by Fidler Fabric. Label. Appl. 
author: Peter Z. Fidler. 
© 5Feb5l4.; KK93l4(-6. 

FIELD (MARSHALL) AND COMPANY. SEE 
Marshall Field and Company. 

FIELD, MARY ELLEN. © 

Ozark apple butter. Net wt. 15 oz. 
Label. © 20Dec53; KK93160. 

FIELD, ROBERT C. © 

So Easy. (Papers to help develop 
moderation in smoking) Label. 
© lMar5lj.; KK9^378« 

FIELD CONTROL DIVISION. © 

Field R-C calibrated draft control. 
[Envelope stuffer] Sheet. 
© 2l^lay54; KK97279. 

Now, real fire-safety improved com- 
bustion . . . with the Field draft 
control for gas-fired and fuel- 
less incinerators. [Envelope 
stuffer] Sheet. © 21Jun5tJ.; 
KK97576. 

FILICE AND PERRELLI CANNING COMPANY, 
INC. © 

F and P brand yellow cling peaches. 
New filper pitted for better fla- 
vor. Contents 1 lb. 13 oz. La- 
bel. Appl. author: Peter M. 
Filice. ©260ct53; KK93989. 



FIN-N-HANDI COMPANY. © 

Fin-N-Handi set, lively fun for all 
ages. (Rubber glove paddles) 
Sheet. © 29Dec$3; KK925£l. 

FIRESTONE INDUSTRIAL PRODUCTS COM- 
PANY. © 

Discover the secret of sleep that 
relaxes you completely from head 
to foot. Firestone Foamex [mat- 
tress] (In the Saturday evening 
post, Sept. 13, 1952, p. 88) 
© 13Sep52; KK92I425. 

The proof is in waking up rested. 
Firestone Foamex supreme mattress. 
(In the Saturday evening post, 
Feb. 6, 19514., p. 11) © 6Feb5l4.; 
KK950U2. 

The rest comes naturally, because 
only Foamex form-fitted mattress 
supports your natural shape in 
balanced comfort. (In Life, Mar. 
23, 1953. P. 68) © 23Mar53; 
KK96629. 

FIRESTONE PLASTICS COMPANY. © 

Gifts beyond price, because you made 
them with yard goods of Firestone 
Velon. (In McCall's, Oct. 1952, 
p. 161) © 10ct52; KK9l|390. 

Live in a wonderland of beauty where 
everything stays fresh for life. 
Firestone Vel6n. Lucky boys ... 
(Upholstery, draperies & clothing) 
(In the Saturday evening post, 
Feb. 20, 19514., p. 60) ©20Feb5i4.; 
KK950I4.O. 

Live in a wonderland of beauty where 
everything stays fresh for life. 
Firestone Velon. Never again ... 
(Clothing, tile, curtains & uphol- 
stery) (In the Saturday evening 
post, Mar. 20, I95I4-, p. 76) 
© 20Mar5lj.; KK950I4I. 

Live in a wonderland of beauty where 
everything stays fresh for life. 
Live with Firestone Velon and love 
it. (Screening, upholstery, furni- 
ture covers & clothing) (In Satur- 
day evening post, Apr. 17, I95I4., 
p. 73) © 17Apr5l4-; KK95921. 

No pampering ever. Firestone Velon 
loves its beauty bath. (Lamp 
shades, webbed chairs, golf bags 
& other merchandise) (In the Sat- 
urday evening post, June 5, I95I4,, 
p. 1|2) © 5Jun5lj.; KK9706I. 

Now, an amazing new fabric keeps 
furniture young through the years. 
Upholstery woven of Firestone 
Velon. (In Saturday Evening post, 
Oct. 11, 1952, p. 79) © 110ct52; 
KK95956. 

So new, so exciting, because Fire- 
stone Velon makes them lovelier 
than you ever dreamed practical 
plastics could be. Do you pass 
beauty by because it just isn't 
practical? (Upholstery, clothing, 
luggage & other merchandise) (In 
Life, Apr. 13, I953, p. 83) 
© 13Apr53; KK96836. 

So new, so exciting, because Fire- 
stone Veloh makes them lovelier 
than you ever dreamed practical 
plastics could be. Sure you know 
plastics are practical. (Uphol- 
stery, clothing, luggage & other 
merchandise) (In Life, Feb. 16, 
1953, P. kk) © l6Feb53; KK96937. 

FIRESTONE TIRE AND RUBBER COMPANY. © 
Choose the tire of champions. Every 
AAA National championship race in 
1952 was won on Firestone tires, 
(In Look, Feb. 2I4., 1953, p. 514--55) 
© 2l4J'eb53; KK96I4.76. 

Christmas gifts for all the family 
now on sale at Firestone. (Gen- 
eral merchandise) (In the Satur- 



day evening post, Nov. 22, I952, 
p. 114.-15) ©22Nov52; KK96I+75. 

Famous-name Christmas gifts now on 
sale at Firestone. (General mer- 
chandise) (In the Saturday eve- 
ning post, Nov. 29, I952, p. I4J4.- 
I4.5) © 29Nov52; KK96477. 

Firestone Champions pull better, 
clean better, do more work. (In 
Farm and ranch, Apr. 1953, p. 7) 
© lApr53; KK96058. 

Fit and freedom plus. Firestone 
Contro, the quality elastic yarn. 
(In Charm, Aug. I952, p. 2J4.) 
© lAug52; KK92721. 

Get new-tire safety for as little as 
1/2 new-tire cost with guaranteed 
Firestone factory-method new- 
treads. (In Life, Mar. 30, 1953, 
p. 57) © 30Mar53; KK96631. 

Get your tire facts from the driv- 
er's seat. Firestone Champion 
open center tractor tires, pull 
better, clean better, do more 
work. (In Better farming methods, 
Oct. 1952, p. 35) © 10ct52; 
KK97I92. 

Here's why farmers prefer Firestone 
tractor tires. (In Country gen- 
tleman, July I952, p. 29) 
© 1JU152; KK92I426. 

It's new and it's news. Announcing 
the all-season Firestone Town & 
Country for super traction ... 
(In Newsweek, Nov. 3, 1952, p. 32- 
33) © 3Nov52; KK92679. 

Now you can be safe from all dangers 
of tire failure. Firestone Su- 
preme. (In Life, Sept. 22, 1952, 
p. 60-61) © 22Sep52; KK9265O. 

Save money on these timely spring 
values now on sale at Firestone. 
(Home, garden & auto supplies) 
(In Life, Apr. 2u, I953, p. I4J4- 
I4.5) ©20Apr53; KK96630. 

Save time, save work, save money 
with home appliances from Fire- 
stone. (In the Saturday evening 
post, Oct. 25, 1952, p. 8-9) 
© 250ct52; KK93I4-O5. 

You get more for your money with 
Firestone [Champion] tractor tires 
because there is more built into 
them. (In Country gentleman, Oct. 
1952, p. 1+1) © 10ct52; KK92723. 

FISCHER, HENRY A. © 

White-Spud Flavor-Seal. Contents 
one pound. (Flavoring composition 
for fresh vegetables) Label. 
© 26Jan5^; KK93I4.OI. 

FISH, CHARLES, sole owner TELATOTAL 
COMPANY. SEE Telatotal Company. 

FI S£BACK, DAVID D., t.a. CHARLES CHIPS 
SERVICE. SEE Charlie Chips Service. 

FISHER FLOURING MILLS COMPANY. © 

I see a number in your life, number 
27. Pancake mix. (In the San 
Francisco news, v. 51, no. 231, 
p. 13) Appl. author: Trevor H. 
Evans. © 27Nov£3; KK926I4.5. 

Look for this package. Fisher's 
all-purpose Biskit mix. (In Los 
Angeles times, v. 73, no. 3, P« 
6) Appl. author: Trevor H. 
Evans. © 21Jan5l|; KK9I4I69. 
We all had fun at Fisher's cookie 
exchange. (In the Oregon journal, 
Portland, Or., May 6, I95I4., p. 15) 
Appl. author: Trevor H. Evans. 
© 6May5l4.; KK9685i4.. 

FISHER (JOE) -SEARCY CORPORATION. © 
In my 27 years as a Dodge -Plymouth 
dealer, I have never had a used 
car selling problem. Broadside. 
Appl. author: Morris Lee Searcv. 
© 28Jul53; KK956214.. 



36 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



FISHER (JOE)-SKARCY CORPORATION. Cont'd. 

2 days free driving trial. Sheet. 
Appl. author: Morris Lee Searcy. 
© 12Aug53; KK95625. 

FISHER SCIENTIFIC COMPANY. © 

Fisher Isotemp ovens. Bulletin FS- 
230. 8 p. © 30Nov53; KK92879. 

FISHLOVE (H.) AND COMPANY. © 

Early Bird gets the worm, or does 
he? (Novelty magic toy) Label. 
Appl. authors I. Fishlove. 
©7Apr5i).: KK9662I+. 
Fake cigarette Burn. (Novelty 
trick) Label. Appl. author: 
I. Fishlove. ©7Apr5l).: KK96627. 

A laugh for every passenger. Back 
Seat Driver. (Novelty trick toy) 
Label. Appl. author: I. Fish- 
love. ©7Apr54; KK96626. 

A Lucky Strike, mystifying, puzzling, 
amusing. (Novelty fisherman toy) 
Label. Appl. author: I. Fish- 
love. ©7Apr5i(.; KK96625. 

Yippee, wear Scampy's nose. (Novel- 
ty) Label. Appl. author: I. 
Fishlove. ©7Apr5i+; KK96628. 

FITZG-IBBONS BOILER COMPANY, INC. © 
The Fitzgibbons boiler; 80 series. 
Catalog no. 80-10-1. Folder. 
© 12Jan5l4. (in notice: 1953); 
KK92727 . 

The Fitzgibbons boiler, lj.00 series. 
Catalog [no.] 1^.00-10-1. Folder. 

© inov53; KK9352I1.. 

The Fitzgibbons boiler. hfiO series. 
Catalog [no.] 1).00-10-1. Folder. 
© 21Jan5l|.; KK93020. 

The Fitzgibbons boiler; R-Z-U Jun- 
ior. Catalog no. JR-10-2. Fold- 
er. ©8Jun54; KK97062. 

Fitzgibbons, symbol of the versatil- 
ity that keeps America safe. 
(Tank hulls) 12 p. © 21Jan5i|. 
(in notice: 1953); KK93021. 

FLETCHER, H. MONK. 

Middle ton Cardinals. Craf T. Chip- 
munk. (Banking service) Label. 
© H. Fletcher Monk, d.b.a. Chip 
Monk Co., Chip Monk Craft, Craf 
T. Chipmunk; 2Sep53; KK92383. 

FLEX-O-GLASS, INC., d.b.a. WARP 
BROTHERS. SEE Warp Brothers. 

FLINT CATHOLIC SUPPLY. © 

Wear the Marian Year emblem. Marian 
Year, I85I+-I95I4-. Label. Appl. 
author: Robert C. Ross. © 9Apr54; 
KK96820. 

FLOOD COMPANY. © t . 

Self-spraying Penetrol reduces paint 
peeling. Contents 12 avd. oz. 
Label. Appl. author: Earl Free- 
man Flood. © 15May5l^; KK96938. 

FLORIDA FASHIONS, INC. © 

New hit styles for '54> f° r now and 
right through spring. cJan. cat- 
alogs (Dresses) 39 P- Appl. 
author: Jack Danowitz. © l+Jan^t;; 
KK92557 • 
New Paris-line cottons with 200- 
inch extra-full skirts. (In Our 
world) Appl. author: Jack Dano- 
witz. © li-Jan^; KK92558. 

FLYNN, WILLIAM FRANCIS. © 

Rules and method of play for Golf- 
Kay. (Lawn game) Sheet. 
©15Jun5l^; KK97227. 

FOLLIS, MARY LOU. © 

For someone who's 5. (Bubble gum 
birthday greeting card) Label. 
© 28Jan5U; KK953t5. 

FOLSE, RAPHAEL, sole owner, FOLSE EN- 
TERPRISES. SEE Folse Enterprises. 



FOLSE ENTERPRISES. 

Look under your door right now. 
Folse Door Seal. Folder. 
©Folse Enterprises, solely owned 
by Raphael Folse; 10Apr54; 
KK97527. 

FOLTZ-WESSINGER, INC. © 

Modern electric power on your farm. 
Pamphlet. © 7 Jan54; KK92682. 

FOOTE (BRAD) GEAR WORKS, INC. © 

Certified Brad Foote gears, copper 
plated. (In American machinist, 
Feb. 1, 1954* P« 181) Appl. au- 
thor: Reincke, Meyer & Finn, inc. 
© lFeb5^; KK93772. 
Copper plated Certified Brad Foote 
gears. Envelope stuff er. Appl. 
author: Reincke, Meyer & Finn, 
inc. © l5Jan54; KK931W-. 
Now, and no increase in price. 
Copper plated Certified Brad 
Foote gears. (In American machin- 
ist, Jan. h,, 1954. P- 168-169) 
Appl. author: Reincke, Meyer & 
Finn, inc. © ^Jangi).; KK93133* 

FORD MOTOR COMPANY. © 

I95I4. lubrication guide. Lincoln. 
Poster. © 27Jan54; KK95775. 

I95I4. lubrication guide. Mercury. 
Poster. ©27Jan5lv; KK95774. 

FOREST LAWN MEMORIAL-PARK ASSOCIATION, 
INC. © . ^ 

All you pay for is flowers. (In the 
Los Angeles times, Apr. 11, 195U-, 
p. 13) © HApr5l).; KK9691+5. 

The cost of the funeral is deter- 
mined by the casket selected. 
(Mortuary services) Folder. ' 
© 12Mar5i).; KK9I4+86. 

Flowers for Easter. Folder. 
© 29Mar5^; KK95332. 

FORSTER, CHARLES. © 

Diamond dream formula. Price $1.00. 
(Horoscopes) Sheet. © kS-anFh', 
KK9719I4-. 

FORSTER, CHARLES, d.b.a. PROFESSOR 
DIAMOND. SEE Professor Diamond. 

FORSTMANN WOOLEN COMPANY. © 

Look for this label, it identifies 
the finest woolens in the world. 
cWoman in blue coat with leopard 
belts (In Life, Nov. 2, 1953, P- 
2 of cover) Appl. author: Monroe 
F. Dreher, inc. © 300ct53; 
KK91J.81U).. 
Look for this label, it identifies 
the finest woolens in the world, 
c Woman in blue suits (In Harper's 
bazaar, Feb. 1954, P- 2 3 ) Appl. 
author: Monroe F. Dreher, inc. 
© 25Jan51j.; KK9481|0. 

Look for this label, it identifies 
the finest woolens in the world. 
cWoman in melon colored suit & 
toppers (In Life, Dec. 28, 1953, 
p. 2 of cover) Appl. author: 
Monroe F. Dreher, inc. © 2i|Dec5ii.; 
KK9lj-81|3. 
Look for this label, it identifies 
the finest woolens in the world. 
cWoman in red & black suits (In 
Life, Nov. 23, 1953, P. 2 of cov- 
er) Appl. author: Monroe F. 
Dreher, inc. © 19Nov53; KK9^81;2. 

Look for this label, it identifies 
the finest woolens in the world. 
cWoman in yellow coat & grey dress s 
(In Life, Mar. 1, 1954, P- 2 of 
cover) Appl. author: Monroe F. 
Dreher, inc. © 26Feb51+; KK94841. 

FORT HOWARD PAPER COMPANY. © 

Colornap, 60 colorful embossed paper 
napkins. Label. © 20Apr54; 
KK95802. 



Drize ; an improved paper toweling 
that makes housework easier. 300 
single sheets, 150 double sheets. 
Label. © 13Apr54; KK958OO. 

Fort Howard pure white paper towels. 
150 towels. Label. © 13Apr5l+; 
KK95312. 

Fort Howard [toilet] tissue. i\. 
rolls, 2600 sheets. Label. 
© 13Apr54; KK955.28. 

Fort Howard [toilet] tissue. 65O 
sheets. Label. © 13Apr54; 
KK95527. 

Havanap napkins. Full size 100 13" 
x 13 1/2". Label. © 6Apr54; 
KK95277. 

Partynaps embossed napkins. 60 pa- 
per napkins, full size 13" x 
13 1/2". Label. © 7 Jun54; 
KK97186. 

Pom 2-ply [toilet] tissue. 1000 
single sheets, 50° double sheets. 
Label. © 13Apr5l+; KK95529. 

Prim [toilet] tissue. Natural -white. 
k rolls, 2600 sheets. Label. 
© 13Apr54; KK958OI. 

Teanaps, richly embossed paper nap- 
kins. 80 13" x 13 1/2". Label. 
© l3Apr5l l .; KK95530. 

FOUGERA (E.) AND COMPANY, INC. 

Clinical and pharmacologic aids to 
good digitalis theiapy. Digita- 
line Nativelle. Folder. © Var- 
ick Pharmacal Co., inc., div. of 
E. Fougera & Co., inc.; 8Feb5i(.; 
KK93612. 
Here is your cardiology desk-aid. 
Digitaline Nativelle. (Pharmaceu- 
tical) Folder. © Varick Phar- 
macal Co., inc., div. of E. Fou- 
gera & Co., inc.; 25Jan54; 
KK93613. 
Here is your fourth cardiology desk- 
aid. Digitaline Nativelle. 
(Pharmaceutical) Folder. ©Var- 
ick Pharmacal Co., inc., division 
of E. Fougera & Co.; 7Jun5ll-; 
KK96883. 
Here is your second cardiology desk- 
aid. Digitaline Nativelle. 
(Pharmaceutical) Folder. ©Var- 
ick Pharmacal Co., inc., division 
of E. Fougera & Co.; 8Mar5ij.; 
KK96083. 

Here is your third cardiology desk- 
aid. Digitaline Nativelle. 
(Pharmaceutical) Folder. ©Var- 
ick Pharmacal Co., inc., division 
of E. Fougera & Co.; 3May5l4.; 
KK96082. 

FOX HEAD BREWING COMPANY. © 

Good hunting, good tasting. Fox 
Head 1+00 beer. (In True, Mar. 
I95I4., p. ll+) Appl. author: Wil- 
liam Juhre. © 20Feb5i|.; KK9li-892. 



Sip a Nip. 
Poster. 
Schulz. 



Fox Head 1+00 beer. 
Appl. author: A. R. 
S 15Jan5l(.; KK95399. 



When it's a matter of good taste. 
Fox Head 1+00 beer. (In the New 
Yorker, Feb. 13, 1954j P> 72) 
Appl. author: John Luick. 
© HFeb54; KK9I+886. 

FRECH (C. H.) AND ASSOCIATES. © 
Air- cost-estimator, for figuring 
approximate costs for air condi- 
tioning. Card. Appl. author: 
Charles H. Freeh. © 8Mar5l+; 
KK95246. 

FREDWIN CASUALS, INC. © 

Amazing collar style development. 
The shirt with the collar you 
shape. Label. Appl. author: 
Fred Freund. © 13Jan5l|.; KK93356. 



1954 



COMMERCIAL PRINTS AND LABELS 



37 



FREEDMAN-MATHEWS CORPORATION. © 

Modern wall decorations. Y-Rettes. 
Sheet. Appl. author: Eugene 
Freedman. © 13Jan5k; KK93683. 

FREESE, C. V. © 

Proof of economy contest. ' (Refrig- 
erators) (In the Holton recorder, 
Holton, Kan., Apr. 1, 195k) 
© lApr5k; KK9508H. 

FREEZIT CORPORATION OF AMERICA. © 
Mister Ice. (Non-melting & re- 
usable artificial ice) Label. 
Appl. author: Cleo V. Veazey. 
© 15Sep53; KK95202. 

FHEIBERGER, CURT. © 

Western trading post wampum. (Cir- 
culars & labels) Sticker. 
© 25l4ar$lj.; KK9j02k. 

FREMONT RUBBER COMPANY. © 

Foam-Tuft acclaimed by major buyers 
at Chicago market. (Cotton car- 
peting) (In Retailing daily, Jan. 
18, 1951)-, p. 96) Appl. author: 
Beeson-Reichert, inc. © l8Jan5k; 
KK92913. 

FRENCH, GILLETTE. 

Familiar scenes in historic old New 
England, from original paintings. 
SEE Fairbranch, inc. 

FRIDEN CALCULATING MACHINE COMPANY, 

INC. © 

Across the street from you, Friden 
figure-thinking is helping a busi- 
ness save. (In Time, June 7, 
195^> P* 10 5) Appl. author: J. 
Walter Thompson Co. © 3Jun5k; 
KK97009. 

Look to Friden figure-thinking to 
save as others do. (In Time, May 
10, 19514-, p. 109) Appl. author: 
J. Walter Thompson Co. © 7May5k; 
KK96 314-2. 

Many firms like your3 cut costs with 
Friden figure -thinking. (In Time, 
Mar. 8, 1954, p. 97) Appl. au- 
thor: J. Walter Thompson Co. 
© 5Mar51j.; KK914.335. 

See how others save with Friden fig- 
ure-thinking. (In Time, Feb. 8, 
1954, p. 85) Appl. author: J. 
Walter Thompson Co. © 5Feb5k; 
KK.936I4.3. 

Who's cutting costs with Friden fig- 
ure-thinking? (In Time, Apr. 5> 
195^4-* P* 73) Appl. author: J. 
Walter Thompson Co. © 2Apr5k; 
KK95200. 

Your competition is cutting costs 
with Friden figure-thinking. 
(In Time, Jan. 11, 195k, p. 77) 
Appl. author: J. Walter Thompson 
Co. © bJan5k; KK927OI. 

FRIEDMAN, WILLIAM, d.b.a. UNITED PRINT 
SHOP. SEE United Print Shop. 

FRITO COMPANY. © 

Come and get it, Fritos creamed chick- 
en. (Corn chips) Sheet. Appl. 
author: Mary Livingston. © 10Dec53; 
KK95009 . 

Everybody's callin' for Fritos ta- 
male and chili pie. (Corn chips) 
Sheet. Appl. author; Mary Liv- 
ingston. © 10Dec53; KK95010. 

I love Fritos. Frito kid. (Corn 
chips) Label. Appl. author: 
Mary Livingston. © lkJa^k (in 
notice: 1953); KK95503. 

An important announcement from the 
Frito Company. Here's news that's 
going to put money in your pocket. 
Frito kid. (Corn chips) Folder. 
Appl. author: Mary Livingston. 
©310ct53; KK921446. 



So easy to rustle up, Fritos stuffed 
pears. (Corn chips) Sheet. 
Appl. author: Mary Livingston. 
© 10Dec53; KK95008. 

Try these quick-to-fix Fritos gem 
cutlets. (Corn chips) Sheet. 
Appl. author: Mary Livingston. 
© 10Dec£3; KK95007. 

Try this delicious new 5~D 1 inute 
sweet treat. Fritos chocolate 
crunchies. (Corn chip confection) 
Label. Appl. author: Mary Liv- 
ingston. ©22Dec53; KK93272. 

FROSTIE COMPANY. © 

Now, Frostie old fashion root beer 
sells in one-way glass bottles. 
(In Progressive grocer, Jan. 1951]., 
p. 1S>2) Appl. author: Emery Ad- 
vertising Corp. © Uan5l|.; KK927I4.6. 

FRUIT PRODUCTS CORPORATION. © 

Donald Duck. So big and cooling. 
Tricy treat. (Frozen confections) 
Streamer. Appl. author: Max 
Liebman. © 28Sep53; KK9I+39I+. 

Donald Duck Ducky Dubble prize list. 
Take one free. (Frozen confec- 
tions) Envelope. Appl. author: 
Sydney L. Weiss. © 3Mar5k; 
KK914-398. 

Donald Duck prize list. Ducky 
Dubble prize list. I95I1.-I955. 
(Frozen confections) Folder. 
Appl. author: Sydney L. Weiss. 
© lMar5k; KK9I4.393. 

FUELANE C0RP01UT10N. © 

Hello. The gas service people prefer: 
Happy Cooking. Folder. Appl. 
author: Walter E. Tonovan. 
© 23Dec$3; KK92977. 

FULTON BAG AND COTTON MILLS. © 
Polly Poncho. (Plastic clothing 
protectors) Label. © 23Nov53; 
KK92380. 

FUQUA, OSBORNE A. © 

Baseball sweepstakes score card. 
Take Boscul tea and see how really 
hearty tea can be. © Uul53» 
KK93788. 

Baseball sweepstakes score card. 
You always win if you choose Hor- 
mel good food. © 1Ju1S3; 
KK93787. 

FU-SEOU PRODUCTS. 

[Food delicacies in Chinese style] 
Label. © Jane B. Johnson & Vir- 
ginia L. Roberts, d.b.a. Fu-Shou 
Products; 31Mar5lj.; KK975II. 



G 

G-D CREATIONS. 

Finito. (Game) Label. ©Daniel 
Simkins & Gerald Eberz, d.b.a. 
G-D Creations; HFeb5k; KK93725. 
Finito, a game for everybody. La- 
bel. ©Daniel Simkins & Gerald 
Eberz, d.b.a. G-D Creations; 
HFeb5li; KK9372I1.. 

G. H. COMPANY, INC. © 

Color coordinate your entire costume 
with Gotham Gold Stripe. (Ho- 
siery) Appl. author: Stanley 
Goodman. © lApr5k; KK95203. 
Nosegay light, butterfly bright 
prints in Gotham Gold Stripe lin- 
gerie. Appl. author: Stanley 
Goodman. © lApr5k; KK9520ij.. 

G. H. P. CIGAR COMPANY. © 

The buy that bowls them over. El 
Producto Bouquet, 2 for 25^. [Ci- 
gar, 2 bowling balls] (In James- 
town post-journal, Jamestown, 
N. Y., Mar. 31, 195k, p. 27) 
Appl. author: William H. Weintraub 
& Co., inc. © 31Mar5lj.; KK95937. 



Clue to cigar value. Puritanos 

Finos, 15V. [Sherlock Holmes cap, 
hunting dog] (In the Buffalo 
courier-express, Mar. 11, 195k, p. 
26) Appl. author: William H. 
Weintraub & Co., inc. © llMarSk; 
KK95935. 

Double pleasure, 2 Bouquets for 25j^. 
I always feel like an El Producto. 
(In Courier express, May 13, 195U> 
p. 28) Appl. author: Win. H. 
Weintraub Co., Inc. © 13May5k; 
KK9677I. 

Famous shapes. Escepclonales 25^, 
Puritanos Finos 15^. I always 
feel like an El Producto. (In 
Buffalo news, May 25, I95I4., p. 
3k) Appl. authors Wm. H. Wein- 
traub Co., inc. © 25May5ij.; 
KK96769. 

Scores every time. Puritanos Finos, 
15^. I always feel like an El 
Producto. (In Buffalo news, Apr. 
27, 195k, p. 3k) Appl. author: 
Wm. H. Weintraub Co., Inc. 
© 27Apr5k; KK9677k. 

Served under glass. Queens, 25^. 
I always feel like an El Producto. 
(In Binghamton press, Apr. 21, 
1954> P» 4-5) Appl. authors Wm. 
H. Weintraub Co., inc. © 21Apr5k; 
KK96772. 

Small miracle. Bouquet, 2 for 25^. 

1 always feel like an El Producto. 
[Man's hat, baby carriage] (In 
the Buffalo courier-express, Apr. 
1, 1954» P« 31) Appl. authors 
William H. Weintraub & Co., inc. 
© lApr5k; KK95936. 

Take me out to the ball game. Cor- 
ona, 3 for 50/. I always feel 
like an El Producto. (In Buffalo 
news, May kf 1954. P^ 35) Appl. 
authors Wm. H. Weintraub Co., inc. 
©kMay5k; KK96773. 

Young men prefer Varsity Panetela, 

2 for 25/. I always feel like an 
El Producto. (In Buffalo news. 
May 18, 195k, p. 50) Appl. au- 
thors Wm. H. Weintraub Co., inc. 
© l8May5k; KK96770. 

GARMAN COMPANY, INC. © 

Vapco cleaner, removes scale, corro- 
sion, algae, slime ... Net weight 
20 oz. Label. © kMay53; 
KK92919. 

GASKELL, ALBERTA S., AND CHARLES E. 
GASKELL, sole owners ALBERTA'S 
CERAMIC STUDIO. SEE Alberta's 
Ceramic Studio. 

GASKELL, CHARLES E., AND ALBERTA S. 
GASKELL, sole owners ALBERTA'S 
CERAMIC STUDIO. SEE Alberta's 
Ceramic Studio. 

GATES, BETTY ELAINE. 

Bunny the clown cnight lighta La- 
bel. © Betty E. Gates; 5May£k: 
KK96383. 

GATES RUBBER COMPANY. © 

Industrial news. Folder. Appl. 
authors Arthur Esco Bate. 
Dec. I953. ©15Nov53; KK93858. 

Jan. 195k. © 15Dec53 (in notice: 

195^); KK93856. 
Feb. 195I4.. © 15Jan5k; KK93857. 
Mar. 195k. © 15Feb5k; KK93855. 

Apr. 195k. © 15Mar5k; KK96202. 

Pocket fan belt finder. Calculator. 
Appl. authors George Ellsworth 
Morton. © 3May5k; KK96803. 

Serve yourself, get up to 33 1/3 0/0 
discount. Sheet. Appl. title; 
Tire merchandiser chart. Appl. 
authors Ralph M. Heckman. 
© 5Mar5k; KK9655O. 



38 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



GATEWOOD, BOYCE ALBERT, sole owner 
BAGSCO. SEE Bagsco. 

GAYLORD PRODUCTS, INC. © 

It's so easy to get that glamorous 
Powers model look. Gayla Hold-Bob 
[hair pins & bobby pins] (In In- 
timate romances, Aug. 1953» P« 13) 
© lAug53; KK92371. 

GEE, YUN. © 

Reduction item or for better health. 
(In the China tribune, Nov. 23, 
1953, P- 3) © 23Nov53; KK92379. 

GENERAL BAKING COMPANY. © 

Bond kitchen sugar cookies. Net 
weight 8 ounces. Label. 
© 26Apr5k; KK96l3k» 

Old fashioned Bond enriched bread. 
Net weight 1 pound. Label. 
© 26Apr5i|; KK96135. 

GENERAL CIGAR COMPANY, INC. © 

It's a boy. Van Dyck cigars. La- 
bel. Appl. author: William L. 
Rubin. © 23Apr5k; KK958I2. 

It's a girl. Van Dyck cigars. La- 
bel. Appl. author: William L. 
Rubin. © 23Apr5^; KK95806. 

White Owl; just married, I'm an- 
nouncing the good news. Label. 
Appl. author: William L. Rubin. 
© 7Jan54 (Jn notice: 1953); 
KK92730. 

GENERAL ELECTRIC COMPANY. © 

Bringing television to more cities. 
Painted by Paul Rabut. (High- 
power television equipment) Post- 
er. © lDec53; KK92808. 

Clean waters. Painted by Tore As- 
plund. (Specially developed pump 
motors & other equipment used for 
modern sewage treatment) Poster. 
© lDec53; KK92809. 

For America's defense. Painted by 
Tran Mawicke. (New type of nu- 
clear power plant for a II. S. 
Navy submarine) Poster. 
© lDec53; KK9200I4.. 

He gave us the age of light. Thomas 
A. Edison. Painted by Lawrence 
Beall Smith. Poster. © lDec53; 
KK92813. 
Meeting nature's challenge. Painted 
by John Gould. (Development of 
better, surer power distribution 
equipment) Poster. © lDec53» 
KK92805. 

More can join the fun. Painted by 
Arthur Shilstone. (Recreational 
lighting) Poster. © lDec53; 
KK928IJ4.. 

More time for fun. Painted by Joseph 
Bowler. (Variety of appliances) 
Poster. © lDec53; KK92810. 

New paths for education. Painted by 
Lawrence Beall Smith, (Plastic 
ceiling, fluorescent lamps & Tex- 
tolite surfaces for desk tops) 
Poster. © lDec53; KK92812. 

New paths for farming. Painted by 
Karl Warren. Poster. © lDec53; 
KK92611. 

New patterns in American living. 
Painted by Adolph Treidler. (Re- 
mote control wiring, lighting, 
air conditioning ...) Poster. 
© lDec53; KK92815. 

Strengthening the free nations. 
Painted by Tore Asplund. (Added 
power for the development of in- 
dustry & improvement of living 
standards) Poster. © lDec53; 
KK92006. 

Teamwork strengthens America's jet 
production. Painted by Robert 
McCall. (U. S. jet engine manu- 
factured with the combined efforts 



of many suppliers & subcontrac- 
tors) Poster. © lDec53; 
KK92807. 
Welding arcs news. 

GED-1826. © 19Apr53; KK93563. 
GED-I869. 



GED-2021 . 
GED-2068. 
GED-2236. 



'25A P r53; KK9356k. 

I 100ct53; KK93565. 

2kFeb5k; KK9k295. 

' 12Apr5k; KK95636. 



GENERAL PIREPROOPING COMPANY. © 
And now, private offices with fine 
metal furniture in beautiful col- 
ors. Folder. © 3May5k; KK977O5. 

Annual report, 1953. (Office furni- 
ture) Pamphlet. © lMar5k; 
KK9676I. 

Bellevue-Stratford adopts Goodform 
without reservation. Goodform 
aluminum chairs. (In Institutions 
magazine, Dec. 1953, p. 61) 
© lDec53; KK93512. 

Clean your desks better, safer, eas- 
ier, faster than ever before. 
Velvoleum cleaner. Polder. 
© lMar5J+; KK97709. 

For great performance, 1600 line 
office desk. Folder. © lDec53; 
KK93513. 

GF adds to your AP, accomplishment 
factor. (Aluminum office chairs) 
(In Time, Apr. 12, 195k, p. 18) 
© 12 Apr 54; KK96765. 

GF betters her SF, speed factor. 
(Filing cabinets) (In Time, Feb. 
15, 1954, P. 95) © 15Feb5lj.; 
KK93994-. 

GP builds up his CF, confidence fac- 
tor. (Office chairs) (In Time, 
Mar. 15, 195^, p. kl) © 15Mar5l+; 
KK96762. 

GP-equipped cafeteria wins first 
award. (Aluminum chairs) (In 
Institutions, May 195k, p. 98) 
© 3May5k; KK97707. 

GF features GE Textolite. America's 
finest metal desk, the GP Mode- 
Maker ... (In Time, Dec. 21, 

1953, p. 87) ©2iDec53; KK93511).. 

GF improves your firm's IF, impres- 
sion factor. A distinguished GF 
Mode-Maker desk ... (In Time, May 
10, 1951]., p. 7) ©10May5k; 
KK977O6. 

GF metal storage equipment, the 
practical and economical solution 
to many of your storage problems. 
Folder.. © lApr5k; KK96766. 

GP sharpens the AF, accuracy factor. 
Goodform aluminum chairs. (In 
Time, Jan. 18, 195k, p. 12) 
© l8Jan5k; KK93993. 

Goodform aluminum chairs with smart 
non-chip color finishes, on dis- 
play at the restaurant show. (In 
Institutions, Apr. 1954, p. Ilk) 
© 12Apr54; KK96764. 

Goodform grades A /• at U. of Con- 
necticut Student Union. Aluminum 
chairs. (In Institutions, Feb. 

1954, P. 96) ©lFeb5k; KK93992. 
Holdsall small parts cabinet. Fold- 
er. © Uan5k; KK93996. 

How to secure maximum benefits from 
Goodform adjustable aluminum 
chairs. No. 2125 and no. 3257. 
© lDec53; KK93997. 

In the Parke Davis employee cafete- 
ria, the RX Is Goodform. Aluminum 
chairs. (In Institutions, Jan. 
1954, P- 125) ©kJan5k; KK93991. 

Mesta Machine employees eat in com- 
fort on Goodform [aluminum chairs] 
(In Institutions, Mar. 1954, P. 
97) © lMar54; KK96763. 



Presenting the new Generalaire 

[metal desk] Folder. © 3MavSk- 
KK977IO. *■*" 

Stop fumbling with customer pres- 
tige. Here's how you win every 
time with GF metal office furni- 
ture. Folder. © 3May5k; 
KK97708. 

Substitute drawers, drawer convert- 
ers, cross trays, compartment in- 
serts, vertical partitions, di- 
vide-a-files. Pamphlet. 
© lApr5k; KK977II. 

Super Filer the mechanized file, 
saves 3 ways. Polder. © lFeb5k; 
KK96767. 

Unette and Wydesteel sectional 
files. Polder. © Uan5k; 
KK93995. 

GENERAL POODS CORPORATION. © 

Back again with a big special offer. 
Save 25/ on any of these top-qual- 
ity Birds Eye chicken treats. 
(Frozen foods) (In Denver post, 
July 1, 1953, p. kO) Appl. au- 
thor: Young & Rubicam, inc. 
© 1 Jul 53; KK9296H. 

Delicious fish eating all cooked for 
you. New Birds Eye pre-cooked 
haddock, cod or ocean perch fish 
st cks. (Frozen foods) (In 
Boston herald traveler, Sept. 2, 
1953) Appl. author: Young & 
Rubicam, inc. © 2Sep53; KK9297O. 

Free comic book in every package of 
Corn-fetti with the free seal on 
the front. (Cereal) (In Miami 
herald, Miami, Fla., July 12, 
1953, comic section) Appl. au- 
thor: Young & Rubicam, inc. 
© 12Jul53; KK92962. 

From the makers of famous Birds Eye 
chicken pie, new Birds Eye beef 
pie. (Frozen foods) (In Phila- 
delphia bulletin, Jan. 28, 195k, 
p. 27) Appl. author: Young & 
Rubicam, inc. © 28Jan5k; KK96031. 

Hot holiday party snacks all cooked 
for you. Birds Eye pre-cooked fish 
sticks. (Frozen foods) (In New 
York news, Nov. 2k, 1953, p. k0) 
Appl. author: Young & Rubicam, 
inc. © 2kNov53; KK92965. 

New Birds Eye beef pie. Hearty, he- 
man chunks of tender beef. (Fro- 
zen foods) (In the Detroit news, 
Dec. 2, 1953, p. 57) Appl. au- 
thor: Young & Rubicam, Inc. 
© 2Dec53; KK9kk3k. 

New Post's Wheat Meal [cereal] en- 
riched with calcium, and your fam- 
ily needs calcium for better 
health. (In Omaha world herald, 
Nov. 5, 1953, p. 28) Appl. au- 
thor: Young & Rubicam, inc. 
© 5Nov53; KK9kkkl. 

New Post's Wheat Meal [cereal] gives 
your family something they may 
lack. (In Capper's farmer, Dec. 
1953. p. k4) Appl. author: Young 
& Rubicam, inc. © 12Dec53; 
KK9296I. 

New Post's Wheat Meal [cereal] is 
enriched with calcium, the mineral 
doctors say you may lack. (In 
Farm journal, Nov. 1953, p. 152) 
Appl. author: Young & Rubicam, 
inc. ©110ct53; KK9kkkO. 

Now, from the makers of smash-hit 
B-trd3 Eye chicken pie, Birds Eye 
beef p5e. (Frozen foods) (in 
Pood merchants advocate, Feb. 
!954, P- 7) Appl. author: Young 
k Rubicam, inc. © lPeb5ii; 
KK9J496O. J *' 

Now, two soeedy-neal Birds Eye 
pies. Chicken pie. Beef pie. 
(Frozen foods) (In Detroit news 
Feb. 11, 1954, P. 37) Appl. a^ 



1954 



COMMERCIAL PRINTS AND LABELS 



39 



thor: Young & Rubicam, inc. 
© General Foods, inc.; HFeb5k; 
KK91+959. 
Now's the time for Jell-O. Jell-0 
is delicious. (In Parade (Press- 
telegram, Long Beach, Calif.), 
Nov. 15, 1953, P. 22) Appl. au- 
thor: Young & Rubicam, inc. 
© 15Nov53; KK9I4439. 

Stock up now for Lent. Birds Eye 
fish sticks. (Frozen foods) (In 
Grocer-graphic, Mar. 2, 195k> P« 
17) Appl. author: Young & Rubi- 
cam, inc. © 2Mar5k; KK9603O. 

10f! off. New Birds Eye chicken pie. 
Hurry to your grocer, buy k save 
J4X)/. (Frozen foods) (In Miami 
herald, Miami, Fla., Nov. 5, 1953. 
p. 15- A) Appl. author: Young & 
Rubicam, inc. © 5Nov53; KK92966. 

Thanks to all the county agricul- 
tural agents ... Birds Eye frosted 
foods. (In National Association 
of County Agricultural Agents, 
1953 convention booklet, p. 25) 
Appl. author: Young & Rubicam, 
inc. © lSep53; KK92967. 

I There ' s something special about 
Birds Eye. Frosted foods, the 
only balanced line. (In Quick 
frozen foods, Nov. 25, 1953, p. 
k) Appl. author: Young & Rubi- 
cam, inc. ©25Nov53; KK92963. 

There's something special about 
Birds Eye mixed vegetables. 
(Frozen foods) (In Woman's day, 
Jan. I95I4., p. 11) Appl. author: 
Young & Rubicam, inc. © Uan5k; 
KK91+433. 

There's something special about 

Birds Eye quick-frozen chicken and 
french fries. (In Family circle, 
Jan. 195k» P» 63) Appl. author: 
Young Sr. Rubicam, inc. © 31Dec53; 
KK9kk35« 

There's something special about 
Birds Eye strawberries. Better 
buy Birds Eye and get that some- 
thing special. (In Life, Dec. Ik, 
3-953 j P» k8) Appl. author: Young 
& Rubicam, inc. © HDec53; 
KK92961).. 

There's something special about 
Birds Eye strawberries. Look at 
'em, eat 'em, no berries can beat 
'em. (In Life, Apr. 13, 1953, p. 
kk) Appl. author: Young & Rubi- 
cam, inc. © 10Apr53; KK92969. 

There's something special about 

Birds Eye, the only balanced line; 
fruits, juices, fish ... frosted 
foods. (In Quick frozen foods, 
Feb. 1954, P. '-4-6) Appl. author: 
Young 8c Rubicam, inc. © 25Jan5k: 
KK9U957. 

Try this delicious fish eating with 
no fish cooking. New Birds Eye 
pre-cooked haddock, cod or ocean 
perch fish sticks. (Frozen foods) 
(In Boston herald traveler, Aug. 
26, 1953) Appl. author: Young & 
Rubicam, inc. © 26Aug53; KK9297I, 

When I'm eating Jell-O, I wish I 
were a hippo. (In Life, Feb. 1, 
J-95k, P. 35) Appl. author: Younp 
Rubicam, inc. © 2 9 Jan5k ; 

When I'm eating Jell-o, 1 w i sn j 
were a kangaroo. ( in the Satur- 
day evening post, Feb. 27, 195k, 
P. i+0) Appl. author: Young & 
Rubicam, inc. © 2kFeb5k; KK9U956. 

When I'm eating Jell-O, I wish I 
were a lion. (In Look, Feb. 23, 
395k, p. 9D Appl. author: Younp 
& Rubicam, inc. © 9Feb5k; 
KK96029. J ^' 




When I'm eating Jell-O, I wish I 
were a peacock. (In Look, Jan. 
26, I95J4., p. lj.5) Appl. author: 
Young & Rubicam, inc. © 12Jan5k; 
KK9W37. 

When I'm eating Jell-O, I wish I 
were a pelican. (In Life, Jan. 
18, 1954-. P« 3k) Appl. author: 
Young & Rubicam, inc. © 15Jan5k; 

When I'm eating Jell-O, I wish I 
were a rooster. (In the Saturday 
evening post, Jan. 30, 195k, p. 
kO) Appl. author: Young & Rubi- 
cam, inc. © 27Jan5k; KK9kk38. 

When I'm eating Jell-O, I wish I 
were an octopus. (In Life, Mar. 
8, 195k> P« 51) Appl. author: 
Young & Rubicam, inc. © 5Mar5k> 
KK96O27. 

GENERAL INSECTICIDE COMPANY, INC. © 
Tom Cat rat & mouse pellets. One 
pound. Label. Appl. author: 
Benjamin D. Smith. © 3Sep53; 
KK93593. 

GENERAL LAMPS MANUFACTURING CORPORA- 
TION. © 
Introducing General ' s new Holiday 

motel lamp group. (In American 

motel, Jan. 195k> P» 17) 

© Uan5k (in notice: 1953); 

KK9k762. 

GENERAL MILLS, INC. © 

Betty Crocker angel food cake mix. 
1 lb. 1 oz. net wt. Series [no.] 
1A. Label. © 3Dec53; KK93668. 

Betty Crocker chocolate devils food 

cake mix. 1 lb. k oz « ne * **♦ 

Series no. 17-A. Label. 

© 5May5k; KK969k9. 
Betty Crocker honey spice cake mix. 

1 lb. k oz « net "t. Series no. 

5A. Label. © kMay5k; KK969k7. 

Betty Crocker pie crust mix. k 
crust pack. 1 lb. 2 oz. net wt. 
Series no. 27. Label. © 5Dec53; 
KK93667. 

Betty Crocker pie crust mix. 9 oz « 
net wt. Series no. 29. Label. 
© llMay5k; KK969k8. 

Betty Crocker Sperry pancake and 
waffle mix. Net wt. ll; oz. Se- 
ries no. 25. Label. © 15Sep53; 
KK93666. 

Betty Crocker Sperry wheat Hearts. 
Net wt. Ik oz. Series no. 23. 
(Cereal) Label. © 9Sep53; 
KK93665. 

Faster, easier, better cleaning with 
O-Cel-0 cellulose sponges. In the 
kitchen ... (In Western family 
magazine, Sept. 16, 1952, p. 15) 
Appl. author: T. Sloane Palmer, 
© l8Sep52; KK92556. 

Faster, easier, better cleaning with 
O-Cel-0 cellulose sponges. In the 
living room ... (in Western fam- 
ily magazine, Oct. 2, 1952, p. 22) 
Appl. author: T. Sloane Palmer. 
© O-Cel-0, Div. of General Mills, 
inc.; 20ct52; KK92555. 

Trix, the sugar cereal with the 
fruit-like flavor. Net wt. 8 1/2 
oz. Series no. 1. Label. 
© 6May5k; KK96950. 

GENERAL PUBLIC UTILITIES CORPORA- 
TION. © 

Now let GPU Site-Service do your leg 
work. (In Business week, Mar. 27 7 
395k, P. 67) Appl. author: Goold 
& Tlerney, inc. © 26Mar5k; 
KK950k3. 

GENERAL REFINERIES, INC. © 

Hydro colloid handbook. (Dental 
technique) 36 p. Appl. author: 
F. Raymond Garvey. © 9Feb5k: 
KK969k6. 



GENSHEIMER (W. T. ) INC. © 

SewMatic attachments for the needle 
industry. 27 p. © lMar5k; 
KK96952. 

GERBER, HARRY, d.b.a. DIAKOL PRODUCTS 
COMPANY. SEE Diamol Products Com- 
pany. 

GERSON BROTHERS, INC. 

Atlas Line. SEE Stark (J. J.) Com- 
pany. 

GETTELMAN (A.) BREWING COMPANY. © 
It's grand in Wisconsin. $1000 
beer. [Happy the Gettelman Bad- 
ger] (In the Milwaukee journal, 
Apr. 21, 195k, p. 27) Appl. au- 
thor: McCann-Erickson, inc. 
© 21A P r5k; KK956kl. 

GIACHINO'S FAMOUS FOODS COMPANY. 
Famous pizza sauce. Net wt. 6 oz. 
Label. ©Giachino's Famous Foods 
Co., a co-partnership composed of 
Charles A. Ringler & Jack Plescia; 
llMar5k; KK9k636. 

GIANINO, SAW ALFRED, AND MILO PRANK 
MRACEK, d.b.a. M. G. Enterprises. 
SEE M. G. Enterprises. 

GIBBS ADVERTISING AGENCY. © 

Curtis wonderful windows go up like 
a feather in any weather. (In the 
York dispatch, May 7, 195k, p. 10) 
Appl. author: Robert Manning 
GIbbs. © 7May5k; KK96I9I4.. 

GIBBS UNDERWEAR COMPANY. © 

GIbbs kids In Durene. (In Good 
housekeeping, Sept. 1952, p. 207) 
Appl. author: Gray & Rogers. 
© 20Aug52; KK927k8. 

Gibbs kids in soft as doeskin. (in 
Ladies' home journal, Oct. 1952, 
p. 201) Appl. author: Gray & 
Rogers. © 29Sep52; KK92790. 

GIBRALTAR CONSTRUCTION COMPANY. © 
It's Gibraltar for the finest in 
California redwood exterior. (Ga- 
rage construction) © Gibraltar 
Construction Co., Roy Benbow, sole 
owner; lkFeb5k; KK9kl32. 

GIBSON (HAROLD) INDUSTRIES. © 

The amazing rust remover. Rustoff. 
2 oz. Label. Appl. author: 
Harold B. Gibson. © 29Dec53; 
KK95132. 

GIBSON REFRIGERATOR COMPANY. © 

Enjoy draft-free air conditioning, 
and save $90. (In Life, Apr. 1§, 
195k» P« 50) Appl. author: Hen- 
ri, Hurst & McDonald, inc. 
© 16Apr5k; KK96I89. 
Look lvhat you get only with Gibson 
refrigerator. Exclusive Touch-A- 
Tap ... (In Life, May 17, 195k, 
p. 59) Appl. author: Henri, Hurst 
& McDonald, inc. © lkMay5k; 
KK96296. 

Purest air you'll ever breathe. 
Gibson draft-free room air condi- 
tioner with exclusive Gib-sun-air 
ozone lamp. (In Life, Apr. 5, 
195k, p. 128) Appl. author: Hen- 
ri, Hurst & McDonald, inc. 
© 2Apr54; KK96I9O. 

Save $90, enjoy draft-free air con- 
ditioning with Gibson. (In the 
Saturday evening post, May 8, 
195k, p. 8k) Appl. author: Hen- 
ri, Hurst & McDonald, inc. 
© 5May5k; KK96k28. 

GILBERT (E. T.) MANUFACTURING COMPANY, 

X r] Li • ^SJ 

Twist Kraft, fun for the entire fam- 
ily. (Household items) Label. 
Appl. author: Milprlnt. inc. 
© 21Dec53; KK9501k. 

GILFILLAN BROTHERS, INC. © 

Gilfillan announces world's first 



40 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



GILFILLAN BROTHERS, INC. Cont'd. 

4-in-l radar. One scope, I4. radar 
functions at the turn of a switch. 
(In U. S. news & world report, 
June 4, 195!+, p. 60-61) Appl. 
author: Mrs. Van Carlson. 
© l4.Jun5^; KK97287. 

GILLETTE COMPANY. © 

All new Toni self-timing waving lo- 
tions take in just 15 minutes. 
© The Toni Co., a Div. of the 
Gillette Co.; 10Jan54; KK929II. 

All new Toni self-timing waving lo- 
tions take in just 15 minutes. 
(In the Indianapolis star maga- 
zine, Jan. 10, I95J4-, p. 7) Appl. 
author: Weiss & Geller, inc. 
©Toni Co., a div. of Gillette 
Co.; 10 Jan 54; KK93212. 

Cavalcade of Sports. Billy Martin. 
(Blue blades, razor, dispenser & 
shaving cream) (In the Detroit 
free press, Apr. 11, 1954, comic 
section) Appl. author: Maxon, 
inc. © HApr54; KK96552. 

Cavalcade of Sports. Charlie Grimm. 
(Blue blades, razor, dispenser & 
shaving cream) (In the Detroit 
news, Jan. 17, 195U-, comic sec- 
tion) Appl. author: Maxon, inc. 
© 17Jan5U; KK93814. 

Cavalcade of Sports. Eddie Lopat. 
(Blue blades, razor, dispenser & 
shaving cream) (In Detroit free 
press, Feb. l4, 1954, comic sec- 
tion) Appl. author: Maxon, inc. 
© li^Feb5U; KK93812. 

Cavalcade of Sports. Hank Bauer. 
(Blue blades, razor, dispenser & 
shaving cream) (In the Detroit 
news. Mar. 14, 1954, comic sec- 
tion) Appl. author: Maxon, inc. 
© l4Mar54; KK96553. 

Cavalcade of Sports. Jerry Coleman. 
(Blue blades, razor, dispenser & 
shaving cream) (In the Detroit 
news, Dec. 6, 1953, comic section) 
Appl. author: Maxon, inc. 
© 6Dec53; KX93813. 

Climb aboard Gillette's golden band 
wagon. (Blue blades, razor, dis- 
penser & shaving cream) (In Vari- 
ety store merchandiser, Dec. 1953, 
p. 57) Appl. author: Maxon, inc. 
©Gillette Safety Razor Co.; 
lDec53; KK938II. 

The first lipstick you wear either 
way. New Viv, by Toni. (In the 
Denver post, Mar. 9, 1954, P« 3°) 
©Gillette Co., Toni Co. Division; 
9Mar5l4.; KK.95480. 

Greatest shaving value ever offer- 
ed. Gillette Super-speed razor 
and Blue blades dispenser ... 
(In U. S. Naval Academy register 
of graduates, I953 alumni register, 
p. 69) Appl. author: Maxon, inc. 
©Gillette Safety Razor Co.; 
150ct53 (in notice: 19S2); KK93815. 

Important notice about new plastic 
bobby pins. Bobbi pin-curl perma- 
nent. Folder. © Gillette Co., 
Toni Co. Division; 26Apr5k; 
KK96545. 

Never before a lipstick so red. 
Long-lasting colors stay on, keep 
lips soft and moist. New Viv, by 
Toni. (In Cincinnati times-star, 
Mar. 16, 1954, P. 9) ©Gillette 
Co., Toni Co. Division; l6Mar5l+; 
KK95482. 

Never before a lipstick so red. New 
Viv, by Toni. There just never 
has been a lipstick so red ... 
(In Erie times, Erie, Pa., Nov. 
17. 1953, p. 28) ©Gillette Co., 
Toni Co. Division; 17Nov53; 
KK97J+03. 



Never before a lipstick so red. No 
woman before you has ever worn 
such vivid shades. New Viv, by 
Toni. (In the Atlanta constitu- 
tion, Mar. 8, 1954, p. 2J4.) 
©Gillette Co., Toni Co. Division; 
8Mar5lj.; KK95l4.bI. 

Styl-Loon balloon, permanent waving 

and hair styling guides, by Toni. 

Card. © Gillette Co., Toni Co. 

Div.; 3Sep53; KK92876. 
Viv lipstick, by Toni. Vivid coral; 

indelible type, 98II. Card. 

© Toni Co., a div. of the Gillette 

Co.; 6lJov53; KK92877. 
Viv lipstick, by Tony. Vivid coral. 

9801. Card. ©Toni Co., a div. 

of the Gillette Co.; 6Nov53: 

KK92S74. 
Viv lipstick, by Toni. Vivid red, 

creamy type. 982I4.. Card. ©Toni 

Co., a div. of the Gillette Co.; 

6nov53; KK92875. 

GINI PRODUCTS, IMC. © 

Giant Pinwheel pin-curl clips. La- 
bel. Appl. author: Zepha V. 
Bogert. © 6May5lj.; KK96382. 

Small Pinwae Pinwheel pin-curl clips . 
Label. Appl. author: Zepha V. 
Bogert. © 6May5t(.; KK9638I. 

GINN AND COMPANY. © 

The phonic program cards and charts. 
Set 1. Faith and freedom. Label. 
Appl. author: Sister M. Marguerite, 
employee for hire of the Catholic 
University of America. © HJun51; 
KK97II4.8. 

GIUSTI BAKING COMPANY. © 

Country Home enriched bread. Weight 
1 lb. Label. © 20Feb51j.; 
KK96J+83. 

Master enriched bread. Weight 1 lb. 
1 oz. Label. Appl. author: Jo- 
seph Giusti. © 15Apr5l|.; KK956I6. 

GIVAUDAN-DELAWANNA, INC. © 

Givaudan gives you experienced help 
ill perfuming men's toiletries. 
(In the Givaudanian, Feb. 1954, ?• 
4 of cover) Appl. author: Ber- 
nard Guth. © 26Feb54; KK.96574. 

GLENCO REFRIGERATION CORPORATION. © 
Glenco all-metal welded stainless 
steel refrigerators. Catalog G-2. 
8 p. © lApr5li; KK96490. 

GLENMORE DISTILLERIES COMPANY. 

For every occasion, get the Yellow- 
stone Short Snorter. (In the New 
Albany tribune, New Albany, Ind., 
Apr. 21, 19514., p. 9) Appl. au- 
thor: Ewell & Thurber Associates. 
© Yellowstone, inc., division of 
Glenmore Distilleries Co.; 
21Apr5li.; KK95539- 

GLIDDEN (OTIS E.) AND COMPANY, INC. © 
Buy all drug items at this store. 
Zymenol and Zymelose. (Laxative) 
Card. Appl. author: Paulson- 
Gerlach & Associates, inc. 
© HJan54; KK92702. 

Good for you, and baby too. Mild, 
gentle Zymenol [laxative] Folder. 
Appl. author: Paulson-Gerlach & 
Associates, inc. © 2 Jan 54, 
KK92545. 

GLIDDEN COMPANY. © 

The early bird says, here's how you 
can be months ahead with your 
spring decorating. Spred Satin 
[paint] (In Life, Feb. 22, 1954, 
p. 133) Appl. author: Meldrum & 
Fewsmith, inc. © 19Feb5l(.; 
KK.9599O. 

If your air conditioners could tell 
you what is best, they'd all 
choose Nu-Pon Primer. Form no. 
F-38O. (Paint products) Folder. 



Appl. author: Meldrum & Fewsmith, 
inc. © 20Dec53; KK95II9. 

You paint best for less, with the 
stay-fresh colors you get only in 
Spred Satin. [Bedroom scene] (In 
Better homes & gardens, Apr. 1954, 
p. 267) Appl. author: Meldrum & 
Fewsmith, inc. © 15Mar5k; 
KK95989. 

You paint best for less, with stay- 
fresh colors you get only in Spred 
Satin. [Paint festival kitchen 
scene] (in This week, May 2, 
1954, p. 19) Appl. author: Mel- 
drum & Fewsmith, inc. © IMay5k; 
KK95843. 

You paint best for less, with the 
stay-fresh colors you get only in 
Spred Satin. [Living room scene] 
(In Ladies' home journal, Apr. 
1954, p. 112-113) Appl. author: 
Meldrum & Fewsmith, inc. 
© 31Mar54; KK95991. 

GLIDON PRODUCTS. © 

My own tooth. (Small plastic boxes) 
Label. Appl. authors: Gilbert W. 
Snyder & Allen D. Parsons. 
© 12Apr5L|.; KK96143. 

GLOBE PARLOR FURNITURE COMPANY. © 
American Restoration. Label. 

Appl. author: Jack Williams, inc. 
© 19Feb54 (in notice: 1953); 
KK94o49« 
Beautiful, and the built-in comfort 
of this furniture will please you 
immensely, especially the Fire- 
stone Foamex cushions. (In Living 
for young homemakers, Feb. 1954, 
p. 5) Appl. author: Jack Wil- 
liams, inc. © 20Jan54; KK94050. 

Comfortable living room furniture. 
Pamphlet. Appl. author: Jack 
vailiams, inc. © 10Mar54; 
KK96353. 

GLOECKLER PRODUCTS COMPANY. © 
Lik Quid Floor Glaz; protective 
coating. Label. Appl. author: 
John William Gloeckler, Sr. 
©7Jun54; KK97063. 

GLOVER (H. CLAY) COMPANY, INC. © 

Guard your scalp against infectious 

dandruff. Imperial hair tonic ... 

Mail coupon now, Glover's, Dept. 

815 ... (In Esquire, May 1952, p. 

139) Appl. author: Boberts & 

Reimers, inc. © lMay52 (in notice: 

195D; KK92732. 
Guard your scalp against infectious 

dandruff. Imperial hair tonic ... 

Main coupon now, Glover's, Dept. 

923 ... (In the Saturday evening 

post, Mar. 2I4., 1951, p. 148) 

Appl. author: Roberts & Reimers, 

inc. © 2kMar5l; KK92731. 

GOLD STAMP PREMIUM COMPANY. 

Your gold stamp premium catalog of 
nationally advertised merchandise. 
(Jewelry, sheets & general appli- 
ances) 23 p. Appl. author: Ben 
L. Brodsky. © Saunders Distribu- 
tors, inc., t.a. Gold Stamp Prem- 
ium Co.; Uun5lj.; KK97720. 

GOLDBERG, SAM. © 

T.'.azel-Tov [phonograph] records. La- 
bel. © 10ct53; KIC9338O. 

GOLDFARB (ALLAN) CORPORATION. © 
Ajam brand overissue newspapers. 
Blotter. © 15Jun54; KK97L25. 

GOLDMAN JEVIELRY COMPANY, d.b.a. GOLD- 
MAN'S. SEE Goldman's. 

GOLDMAN'S. 

Attention back to school students ... 
Goldman's greatest sale on nation- 
ally famous Emerson watches. All 
17 jewels, all 17 dollars. c32 
different styled watches:) (In the 






1954 



COMMERCIAL PRINTS AND LABELS 



41 






Kansas City star, Aug. 12, 1953, 
p. 6) Appl. author; Fred Goldman, 
Jr. © Goldman Jewelry Co., d.b.a. 
Goldman's; 12Aug53; KK92735. 

Attention back to school students ... 
Goldman's greatest sale on nation- 
ally famous Emerbon watches. c52 
different style d'watchesj (In the 
Kansas City star, Aug. 7, 1953, 
P« 13) Appl. author: Fred Gold- 
man, Jr. © Goldman Jewelry Co., 
d.b.a. Goldman's; 7Aug53; KK9312k. 

Attention back to school students 
... Goldman's greatest sale on 
nationally famous Emerson watches. 
c25 different styled watches:] (In 
the Kansas City star, Aug. 9, 1953, 
p. 7A) Appl. author: Fred Gold- 
man, Jr. © Goldman Jei^elry Co., 
d.b.a. Goldman's; 9Aug$3; KK927kl. 

Big 7 diamond buys. Tomorrow, and 
tomorrow only, is your chance-of- 
a-lifetime opportunity ... (In 
the Kansas City star, Aug. 28, 
1953, P. 13) Appl. author: Fred 
Goldman, Jr. © Goldman Jewelry 
Co., d.b.a. Goldman's; 28Aug53; 
KK92753. 

Goldman direct Import diamonds, 
larger, finer diamonds at greater 
savings. (In the Kansas City 
star, Aug. 2, 1953, p. 9A) Appl. 
author: Fred Goldman, Jr. © Gold- 
man Jewelry Co., d.b.a. Goldman's; 
2Aug53; KK92739. 

Last call ... I've just returned 
from Antwerp, Belgium with mag- 
nificent Goldman direct import 
diamonds. (In the Kansas City 
star, Aug. 21, 1953, p. 15) 
Appl. author: Fred Goldman, Jr. 
©Goldman Jewelry Co., d.b.a. 
Goldman's; 21Aug53; KK927I4.O. 

New shipment just arrived from Ant- 
werp, Belgium. Goldman direct im- 
port diamonds. (In the Kansas 
City star, Aug. 16, 1953, p. 7A) 

•Appl. author: Fred Goldman, Jr. 
© Goldman Jewelry Co., d.b.a. 
Goldman's; 16Aug53; KK92738. 
New shipment just arrived from our 
cutters in Antwerp, Belgium. Gold- 
man direct import diamonds. (In 
the Kansas City star, Aug. Ik, 
1 953, p. 8) Appl. author: Fred 
Goldman, Jr. © Goldman Jewelry 
Co., d.b.a. Goldman's; Hj.Auk53; 
KK92737. 

New shipment via air express, from 
the Goldman offices in Antwerp, 
Belgium. Goldman direct import 
diamonds. (In tne Kansas City 
star, Aug. 19, 1953, p. 7) Appl. 
author: Fred Goldman, Jr. © Gold- 
man Jewelry Co., d.b.a. Goldman's; 
19Aug53; KK92734. 

Sale ends tomorrow. Magnificent-un- 
mounted Goldman direct import dia- 
monds. (In the Kansas City star, 
Aug. 26, 1953, p. 7) Appl. au- 
thor: Fred Goldman, Jr. © Goldman 
Jewelry Co., d.b.a. Goldman's; 
26Aug53; KK92736. 

Save up to 60 0/0 on Goldman direct 
import diamonds. (In the Kansas 
City star, Aug. 5, 1953, p. 6) 
Appl. author: Fred Goldman, Jr. 
©Goldman Jewelry Co., d.b.a. 
Goldman's; 5Aug53; KK927k2. 

GOODMAN (A.) AND SONS, INC. © 

Elbow macaroni; no. 35. Net wt. one 

pound. Label. © l8Feb5k; 

KK9J4J4.68. 
Macaroni; no. 5; Italian style. Net 

weight one pound. Label. 

© loFeb5k: 10:94467. 
Spaghetti; no. 8; Italian style. Net 

weight one pound. Label. 

© lbFeb5k; KK9lj466. 









GOODMAN, CHARLES MORTON. 

Want this Kelvinator holiday house 
free, or $25,000 in cash? (Appli- 
ances) (In Life, May 3, 195k, p . 
112-113) © Charles M? Gootoin; 
29Apr5L; KK96k50. 

GOODMAN, L. F. © 

Borrow by mall from Postal Finance 
Company ... Folder. © 25MarSk; 
KK9k976. 

Confidential money request. Postal 
Finance Company. (Loans by mail) 
Sheet. © 10Mar5k; KK9I4.36I4.. 

Special introductory offer, to ac- 
quaint you with our fast, confi- 
dential loan plan. Postal Finance 
Company. Sheet. © 21AprSk; 
KK96333. 

Teacher confidential money request. 
Postal Finance Company. (Loans 
by mail) Sheet. © 8Feb5k; 
KK9k096. 

You can borrow ;50 to §600 entirely 
by mail. Postal Finance Company. 
Sheet. © I8jan5k; KK93392. 

You can obtain a teachers' vacation 
loan up to $600 now. Postal Fi- 
nance Company. (Loans by mail) 
Sheet. © 10Mar5k; KK9k338. 

GOODRICH (B. F. ) COMPANY. © 

B. F. Goodrich Charg-0-Graph heart 

test for your battery. Sheet. 

©23Jun53; KK93814-8. 
B. F. Goodrich tubeleas tire gives 

patented blowout protection. New 

BFG Safetyliner. © lMay53; 

KK9385O. 

B. F. Goodrich tubeless tire is 
Texas-tested for blowout safety. 
Yet new Safetyliner ... 
© lMay53; KK9385L 

Now, a lower priced B. F. Goodrich 

tubeless tire. © lMay53> 

KK93853. 
Now, a lower priced tubeless tire. 

B. F. Goodrich Safetyliner. 

© lMay53; KK93852. 

Servicing the B. F. Goodrich Safety- 
liner tubeless tire. 16 p» 
© lMay53; KK938k9. 

GORDON, FRANK DONALD. 

Brand 'em. Identify and beautify 
your galoshes, boots, raincoats 
... (Rubber goods marking kit) 
Label. © Frank D. Gordon; 
10May5k; KK97059. 

GORDON, MELVIN J., N. G. STONE AND S. 
Z. GORDON, forming the co-partner- 
ship MANCHESTER HOSIERY MILLS. SEE 
Manchester Hosiery Mills. 

GORDON, S. Z., N. G. STONE AND MELVIN 
J. GORDON, forming the co-partner- 
ship MANCHESTER HOSIERY MILLS. SEE 
Manchester Hosiery Mills. 

GORDON BREAD COMPANY. © 

Stone-Ground brand 100 0/0 whole 
wheat bread. Honey flavored. La- 
bel. ©12Dec53; KK9565O. 

G0RHAM COMPANY. © 

Before you pick your sterling pat- 
tern, look under silver in the 
Encyclopaedia Britannlca. (In 
Ladies' home journal, Mar. 1954, 
p. 33) Appl. author: Mrs. C. 
Le Vathes. © 2kFeb5k; KK9k7k8. 

Gorham announces authentic reproduc- 
tions in sterling of American co- 
lonial silver, from the Metropoli- 
tan Museum. (In the New Yorker, 
May 1, 195k, P« 5) Appl. author: 
Mrs. C. Le Vathes. © 29Apr5k; 
KK96k6l. 



Gorham sterling special order serv- 
ice. (In House beautiful, Jan. 
195k, P- 1) Appl. author: Mrs. 
C. Le Vathes. © l8Dec53 (in no- 
tice: 195k); KK9k7k6. 

How to pick a sterling pattern you'll 
love for the rest of your life. 
(In Seventeen, Apr. 195k, P. 23) 
Appl. author: Mrs. C. Le Vathes. 
© lApr5k; KK959k2. 

New design for giving. Gorham ster- 
ling candelabra. (In the New 
Yorker, Apr. 2k, 195k, P« 13) 
Appl. author: Mrs. C. Le Vathes. 
© 22Apr5k; KK96716. 

Off to a beautiful start, with love 
and Gorham sterling. (in House 
beautiful' s guide for the bride, 
spring 195k, P. 29) Appl. au- 
thor: Mrs. C. Le Vathes. 
© 15Jan5k On notices 1953); 
KK95939- 

Pick the present with the big future 
now. Gorham sterling. (In Seven- 
teen, p. 2 of cover) Appl. au- 
thor: Mrs. C. Le Vathes. 
© lSep52; KK959kO. 

Start your dream home now with Gor- 
ham sterling. (In House beauti- 
ful 's guide for the bride, fall 
1953, P. 25) Appl. author: C. 
LeVathes. © 15Jul53; KK92k39. 

There's more to choosing your ster- 
ling silver than picking the pret- 
tiest pattern. (In McCall's, May 
195k» P. 2 of cover) Appl. au- 
thor: Mrs. C. Le Vathes. 
©21Apr5k; KK967I7. 

G0RTAT0WSKY, HARRIETTE L. © 

We're ready for spring and Easter, 
at Gretchen's fashions for little 
folks. (Chlldrens' clothes) 
Folder. © 8Mar5k; KK9k255. 

G0SHIEN, MILTON H. © 

Shoob Music Store and conservatory 
of music. ©kNov53; KK96888. 

GOTHAM HOSIERY COMPANY, INC. © 
Gold Stripe beautiful stockings. 
Sheet. © 29Jan5k; KK9726k. 

GOULD, JOHN. 

Meeting nature's challenge. SEE 
General Electric Company. 

GOULD-NATIONAL BATTERIES, INC. © 
Endless energy, thanks to battery 
power. Specify Gould Kathanodes 
with new Diamond Z grid3, for 
diesel starting. (In Modern rail- 
roads, June 195k) Appl. author: 
Hutchins Advertising Co., inc. 
© 10May5k; KK972k2. 

Endless energy, thanks to battery 
power. Specify Gould Plants, the 
aristocrat of stationary bat- 
teries. (In Electrical world, 
June Ik, 195k) Appl. author: 
Hutchins Advertising Co., inc. 
© 10May5k; KK972kk. 

Endless energy, thanks to battery 
power. Specify the Gould Thirty 
with new Diamond Z grids, Amer- 
ica's finest industrial truck bat- 
tery. (In Factory management and 
maintenance, June 195k) Appl. 
author: Hutchins Advertising Co., 
inc. © 10May5k; KK972k5. 

Endless energy, thanks to battery 
power. Specify the Gould Thirty 
with new Diamond Z grids, Amer- 
ica's finest mining battery. (In 
Mechanization, June 195k) Appl. 
author: Hutchins Advertising, inc. 
© 10May5k; KK972k3. 

Engineering specifications, Yale & 
Towne Mfg. Co. Thirty and Katha- 
node Diamond Z grid batteries. 
Sheet. © Mar 5k j KK9I4.698. 



42 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



GOULD-NATIONAL BATTERIES, INC. Cont'd. 
Gould Dreadnaught suspended element 

cell In glass jar. Type DD. 

Sheet. © 30Apr54; KK96713. 
Gould Dreadnaught suspended element 

cell In glass jar. Type PD. 

Sheet. © 30Apr54; KK96702. 
Gould Dreadnaught suspended element 

cell In glass jar. Type XSC3. 

Sheet. © 30Apr5l4.; KK96712. 
Gould Dreadnaught suspended element 

cell In glass jar. Type YSC3. 

Sheet. © 30Apr54; KK967II. 
Gould Econ-O-Mysr Industrial 

battery. Folder. © 8 Jan 54; 

KK9261+2. 
Gould Econ-O-Ilysr storage batteries. 

Net user prices, f. o. b. factory. 

Effective January 1, 1951+ • Sheet. 

© 5Jan51+; KK9261+1+. 
Gould heavy duty supported element 

cell in rubber monobloc container. 

Kathanode construction with new 

Diamond Z plates. Type KAZ. 

Sheet. © 8Nov53; KK92643. 
Gould Kathanode suspended element 

cell in glass jar. Type DK. 

Sheet. © 30Apr54; KK96705. 
Gould Kathanode suspended element 

cell in glass jar. Type EK. 

Sheet. © 30 Apr 5^; KK9670I4.. 

Gould Kathanode suspended element 
cell in glass jar. Type FK. 
Sheet. © 30Apr54; KK96703. 

Gould-National Batteries, inc. in- 
troduces Mr. Big, first industrial 
type battery built for automotive 
use. (In the Saturday evening 
post, Sept. 6, 1952, p. 119) 
Appl. authors E. T. Holmgren, inc. 
© 6Sep52; KK95316. 

Gould Plantfi suspended element cell 
in glass jar. Type DP. Sheet. 
© 30 Apr 51).; KK967O7. 

Gould Plants suspended element cell 
in glass jar. Type EP. Sheet. 
© 30Apr5ij.; KK967O6. 

Gould Plants suspended element cell 
In glass jar. Type WPE3. Sheet. 
© 30Apr54; KK967O9. 

Gould Plants suspended element cell 
in glass jar. Type XPE3. Sheet. 
© 30Apr54; KK967IO. 

Gould Plants suspended element cell 
In glass jar. Type YPE3. Sheet. 
© 30Apr54; KK96708. 

Gould storage battery rental agree- 
ment for electric industrial truck 
applications, with 5 year combina- 
tion, split rental payments. 
Sheet. © 2Mar5l+; KK91+700. 

Gould storage battery rental agree- 
ment for electric industrial truck 
applications, with uniform monthly 
payments. Sheet. © 2Mar54; 
KK9I+699. 

Just what the doctor ordered. 
Gould-National's Mr. Big. (In 
the Saturday evening post, Oct. 
11, 1952, p. 1I4.9) Appl. author: 
E. T. Holmgren, inc. © 110ct52; 
KK953H+. 

Lasting power for diesel cranking, 
thanks to battery power. Specify 
Gould Kathanode batteries with 
new Diamond Z grids for diesel 
starting. Sheet. Appl. authors 
Hutchins Advertising Co., Inc. 
© 13Jan54 (in notice: 1953); 
KK92752. 

Lasting power for handling, thanks 
to battery power. Specify the 
Gould Thirty with new Diamond Z 
grids, America's finest industrial 
truck battery. Sheet. Appl. au- 
thor: Hutchins Advertising Co., 
inc. © 13Jan5l+ (in notice: 1953); 
KK92755. 



Lasting power for long hauls, thanks 
to battery power. Specify the 
Gould Thirty with new Diamond Z 
grids, America's finest mine shut- 
tle car battery. Sheet. Appl. 
authors Hutchins Advertising Co.. 
inc. © 13Jan5ii. (in notices 1953); 
KK92753. 

Lasting power for telephone, switch- 
gear, alarm, and emergency appli- 
cations, thanks to battery power. 
Specify Gould PlantS, the aristo- 
crat of stationary batteries. 
Sheet. Appl. author: Hutchins 
Advertising Co., inc. © 13Jan54 
(in notices 1953); KK9275I+. 

Plenty of reserve strength, thanks 
to battery power. Specify Gould 
Kathanode batteries with new Dia- 
mond Z grids, for diesel starting. 
Sheet. Appl. authors Hutchins 
Advertising Co., inc. © l6Mar54; 
KK91+573. 

Plenty of reserve strength, thanks 
to battery power. Specify Gould 
PlantS, the aristocrat of station- 
ary batteries. Sheet. Appl. au- 
thors Hutchins Advertising Co., 
inc. © l6Mar5l+; KK9I+57I+. 

Plenty of. reserve strength, thanks 
to battery power. Specify the 
Gould Thirty with new Diamond Z 
grids, America's finest industrial 
truck battery. Sheet. Appl. au- 
thor: Hutchins Advertising Co., 
inc. © l6Mar54; KK9I+57I. 

Plenty of reserve strength, thanks 
to battery power. Specify the 
Gould Thirty with new Diamond Z 
grids, America's finest mining 
battery. Sheet. Appl. author: 
Hutchins Advertising Co., Inc. 
© l6Mar5l|_; KK94572. 

Rugged and raring to go, thanks to 
battery power. Specify Gould 
Kathanode batteries with new Dia- 
mond Z grids, for air conditioning 
and car lighting. Sheet. Appl. 
author: Hutchins Advertising Co., 
inc. © 17Feb54; KK93748* 

Rugged and raring to go, thanks to 
battery power. Specify Gould 
PlantS, the aristocrat of station- 
ary batteries. Sheet. Appl. au- 
thor: Hutchins Advertising Co., 
inc. © 17 Feb 54; KK93747. 

Rugged and raring to go, thanks to 
battery power. Specify the Gould 
Thirty with new Diamond Z grids, 
America's finest industrial truck 
battery. Sheet. Appl. authors 
Hutchins Advertising Co., inc. 
© 17Feb5i(.; KK93746. 

Rugged and raring to go, thanks to 
battery power. Specify the Gould 
Thirty with new Diamond Z grids, 
America's finest mining battery. 
Sheet. Appl. author: Hutchins 
Advertising Co., inc. © 17Feb54; 
KK93745. 

Springs Into action, thanks to bat- 
tery power. Specify Gould Katha- 
nodes with new Diamond Z grids, 
for air conditioning and car 
lighting. (In Modern railroads, 
July I95J4.) Appl. author: Hutch- 
ins Advertising Co., Inc. 
© 15Jun5ij.; KK9759°. 

Springs into action, thanks to bat- 
tery power. Specify Gould PlantS, 
the aristocrat of stationary bat- 
teries. (In Electrical world, 
July 12, 1951+) Appl. authors 
Hutchins Advertising Co., inc. 
© l5Jun54; KK975W8* 

Springs into action, thanks to bat- 
tery power. Specify the Gould 
Thirty with new Diamond Z grids, 
America's finest industrial truck 



battery. (In Factory management & 
maintenance, July 1954) Appl. 
authors Hutchins Advertising Co., 
inc. © 15Jun54; KK97589. 
Springs into action, thanks to bat- 
tery power. Specify the Gould 
Thirty with new Diamond Z grids, 
America's finest mining battery. 
(In Coal age, July 1954) Appl. 
author: Hutchins Advertising Co., 
inc. © 15JUI154; KK97587. 

Tireless action, thanks to battery 
power. Specify Gould Kathanode 
batteries with new Diamond Z 
grids, for air conditioning and 
car lighting. Sheet. Appl. au- 
thor: Hutchins Advertising Co., 
inc. © l4Apr54; KK95378. 

Tireless action, thanks to battery 
power. Specify Gould PlantS, the 
aristocrat of stationary batter- 
ies. Sheet. Appl. author: 
Hutchins Advertising Co., inc. 
© l4Apr54; KK95375. 

Tireless action, thanks to battery 
power. Specify the Gould Thirty 
with new Diamond Z grids, Ameri- 
ca's finest industrial truck bat- 
tery. Sheet. Appl. author: 
Hutchins Advertising Co., inc. 
©l4Apr54; KK95377. 

Tireless action, thanks to battery 
power. Specify the Gould Thirty 
with new Diamond Z grids, Ameri- 
ca's finest mining battery. 
Sheet. Appl. author: Hutchins 
Advertising Co., inc. © l4Apr54; 
KK95376. 

Tripping, supervisory and control 
batteries for Allis Chalmers Man- 
ufacturing Co. Class B manufac- 
turers' prices, effective Mar. 1, 
1954. 13 P. ©lFeb54; KK94997. 

Yours will be the one that starts, 
with Gould-National's Mr. Big. 
(In the Saturday evening post, 
Nov. 15, 1952, p. 145) Appl. 
author: E. T. Holmgren, inc. 
© 15Nov52; KK95315. 

GOURMET GUILD. © 

Eat well and be merrie for tyme Is 
swift. The Gourmet Guild, pre- 
senting the most fabulous foods 
in the world. Pamphlet. 
© 80ct53; KK93771. 

GRACE CHEMICAL COMPANY. © 

Grace crystal Urea for industry. 
Folder. © 23Apr54; KK96913. 

GRAHAM MACHINE TOOL COMPANY. © 

Pearson model H turret type milling 
machine. Folder. Appl. authors 
Joseph Dunn. © 30Dec53; KK94386. 

GRANDMOTHER STOVER'S, INC. © 

Santa's surprise bag, by Grandmother 
Stover. (Party favors, place 
cards & miniatures) Appl. au- 
thors John Stover. © 1Nov51; 
KK92441. 

GRANT ENGINEERING AND CHEMICAL 

COMPANY, INC. © 

Bravo ant killer. 11 oz. net wt. 
Label. © 2Apr54; KK95913. 

Bravo Spidercide, black widow killer, 
contact & residual. 11 oz. net 
wt. Label. © 2Apr54; KK95914. 

GRANT PULLEY AND HARDWARE CORPORA- 
TION. © 
Grant Flush Pulls. Sheet. 

© 15Feb54; KK94617. 
Grant 7OOO sliding door hardware, 

general data, parts, packaged 

sets, accessories. Folder. 

© llMar54; KK94618. 

Installation instructions for slid- 
ing door hardware sets. Grant 
7000. Sheet. © 18Mar54; 
KK94616. 



1954 



COMMERCIAL PRINTS AND LABELS 



43 



Meet the Bantam, the only sliding 
door hardware made expressly for 
thin panels. Bantam 900. Sheet. 
© 15Dec53; KK9I4.619. 

GRAPHIX DISPLAY, INC. © 

Go get 'em Braves. Miller High 
Life, the champagne of bottle 
beer. Calendar. Appl. author: 
Walter S. Pinter. © 7 Jun5^; 
KK9762J+. 

GREAT CENTRAL INSURANCE COMPANY. © 
Wanted. Night work nets burglars 
$1700 ... [A visual sales kit] 
Pamphlet. Appl. author: Harold 
Seigfrled Lang. © 27May5l + ; 
KK97l)-5ij-. 

GREEN GIANT COMPANY. © 

The big sweet ones with the thin 
skins. (Peas) (In Life, Oct. 
12, 1953, p. 16b) Appl. author: 
Leo Burnett Co., inc. © 90ct53; 
KK9315U. 

The cream of the cream style corn. 
(In This week, Nov. 1, 1953, p. 
II4.) Appl. author: Leo Burnett 
Co., inc. © 1Nov53; KK931I4.6. 

The Green Giant brings you a brand 
new Niblets corn. (In This week, 
Oct. 1+, 1953, P. 20-21) Appl. 
author: Leo Burnett Co., inc. 
©l4.0ct53; KK93ll;7. 

The Green Giant Company presents a 
new corn. Niblets. (In Ladies' 
home journal, Nov. 1953, P* 12-13) 
Appl. author: Leo Burnett Co., 
inc. © 280ct53; KK931if2. 

Green Giant, the name to look for 
twice- (Peas & corn) (In Family 
circle, Nov. 1953, P> 4b) Appl. 
author: Leo Burnett Co., inc. 
© 290ct53; KK931iU|. 

Indian discovered corn, science dis- 
covers new Niblets. (In Life, 
Nov. 23, 1953, P« h- of cover) 
Appl. author: Leo Burnett Co., 
inc. © 20Nov53; KK9315I. 

Kounty Kist corn. The corn with the 
full country color and flavor. 
(In Look, Nov. 17, 1953, p. 76) 
Appl. author: Leo Burnett Co., 
inc. © 3Nov53; KK93149- 

Kounty Kist peas. Entering Le Sueur 
County. (In Look, Dec. 15, 1953, 
p. lLj.6) Appl. author: Leo Bur- 
nett Co., inc. © lDec53; KK93li).b. 

Kounty Kist peas. New pack's in. 
(In Look, Sept. 2Z, I953, p. 7J4.) 
Appl. author: Leo Eurnett Co., 
inc. © bSep53; KK9315O. 

New color, new flavor, new process. 
Niblets Mexicorn. (In Family cir- 
cle, Dec. 1953, p. 1+9) Appl. au- 
thor: Leo Burnett Co., inc. 
© 26Nov53; KK93143. 

New crop, best ever. (Peas) (In 
Life, Aug. 21+, 1953, p. 72) 
Appl. author: Leo Burnett Co., 
inc. © 21Aug53; KK93155. 

New process makes possible new corn. 
Niblets. (In Life, Sept. 21, 
1953, p. 156-157) Appl. author: 
Leo Burnett Co., inc. © l8Sep53; 
KK93153. 
uevo, new Niblets y.exicorn, whole 
kernel corn with sweet red and 
green peppers. (In Life, Oct. 26, 
1 953, p. 13b) Appl. author: Leo 
Burnett Co., inc. © 230ct53; 
KK93152. J ' 

thrifty dishes you can make with 
the cream of the cream style corn. 
(In This week, Dec. 13, 1953, p. 
2!+) Appl. author: Leo Burnett 
Co., inc. © 13Dec53; KK93II4.5. 

GREENEBAUM (M.) AND SONS. © 

Latest diamond importation arrives 
from South Africa. (In the Eve- 



■ 



ning sun, Baltimore, Dec. Ij., 1953, 
p. 29. Appl. author: Harry 
Greenebaum. ©[4X16053; KK92375. 

GREENWOOD, BURTON H., t.a. BURTONITE 
COMPANY. SEE Burtonite Company. 

GREY (MARY) HOSIERY MILLS. © 

Pink Poodle, the most exciting ho- 
siery color for spring. Appl. 
author: T. J. Bradley, Jr. 
© lMar5lj.; KK96bb7. 

GRIP-TITE CORPORATION. © 

Belvedere's exciting new spill proof 
baby bowl. Poster. Appl. au- 
thor: Harry M. Miller, inc. 
© 3lOct53; KK925l).6. 

GR0-C0RD RUBBER COMPANY. © 

Cushioned comfort for Industrial 
workmen. Neo Crepe [shoe] soles. 
(In Boot & shoe recorder, May 1, 
1954, p. 30-31) Appl. author: 
Central Advertising Agency. 
© BJay5U.; KK97539. 

GROSS (JOHN) AND COMPANY. © 

Blac-Bree Danish blackberry [wine] 
1 pint, 8 ounces. Label. Appl. 
author: John Gross. © ll(.Jun5l4.; 
KK97193. 

GROVE LABORATORIES, INC. 

New shampoo discovery gives you 
film-free hair with no detergent 
dryness. New Fitch shampoo. (In 
Life, Nov. 10, 1952, p. 24) 
Appl. author: Josephine Walsh. 
© Fitch Division, Grove Labora- 
tories, inc.; 6Nov52; KK9214J.1. 

GRU3B AND PETERSEN, ADVERTISING. © 
C-A-S newspaper advertising. Series 
no. 1 proof sheet. (Finance plan) 
© 20Nov53; KK9237O. 

GRUBER, EMANUEL. © 

Redi-Hang, a draw drape or traverse 
drape. Sheet. © 22Jan54; 
KK93071J-. 

GUARD GRAPHITE OIL COMPANY. © 

Guard motor protection prevents dry 
starting. 1I4. fluid ounces. La- 
bel. Appl. author: Harold Clar- 
ence Roberts. © Uan50; KK93623. 
Guard motor tune-up. 1)4. fluid 
ounces. Label. Appl. author: 
Harold Clarence Roberts. 
© Uan50; KK9362I4.. 

GUARDIAN FEDERAL SAVINGS AND LOAN 

ASSOCIATION. © 

The Carillon bells of Guardian Fed- 
eral ring out in a salute to faith. 
(Salute to faith, no. 1) (In the 
Washington post, Washington, D. C, 
Mar. llj., 1954, p. 8M) © ll|Mar5i|; 
KK9J+530. 

This Sunday, Calvary Lutheran Church 
of Silver Spring. (Salute to 
faith, no. 3) (In Washington post 
& times herald, Mar 27, 1954, P- 
2) © 27Har54; KK9I4.8I4.6. 

This Sunday the bells are ringing 
for St. Camillus Church of Silver 
Spring. (Salute to faith, no. 2) 
(In the Evening star, Washington, 
D. C, Mar. 19, 195U-, P« A-28) 
© 19Mar5(4.; KK9J+666. 

This Sunday the bells are ringing 
for Temple Emanuel of Silver 
Spring. (Salute to faith, no. \\.) 
(In the Evening star, Washington, 
D. C, Apr. [)., 19$!,., p. A-36) 
© 1+Apr5l4-; KK951j27. 

This Sunday the bells are ringing 
for the Church of St. John the 
Evangelist of Silver Spring. 
(Salute to faith, no. 5) (In the 
Washington post & times herald, 
Washington, D. C, Apr. 11, X95U4., 
p. lbC) © HApr51+; KK95t^28. 



GUARDIAN SAVINGS AND LOAN ASSOCIA- 
TION. © 

Now Guardian gives you something ex- 
tra. The new sensational exclu- 
sive Guardian $1,000 Sav-Ins Plan. 
(In Northwest record) Appl. au- 
thor: Simons-Mi chelson Co. 
© 15Apr5^; KK96007. 

GUARDIAN STAIN AND SPECIALTY COM- 
PANY. © 

Guardian shingle stain. (Paint) 
Label. Appl. author: S. G. Man- 
tel. © lMar5i 1 .; KK94108. 

GUIBERSON CORPORATION. © 

Better open hole testing with Gui- 
berson BT rubber assemblies. 
Folder. Appl. author: Thomas 
Belmont Losey, Jr. © 5Mar54; 
KK9I4.830. 

GUILLE (WALTER J.) INC. © 

Children's summer garden. (Horti- 
culture) Label. Appl. author: 
Gilbert J. Guille. © 10Feb5l).; 
KK936llj.. 



H 



HADLEY (CHARLES R. ) COMPANY. © 

I4.3 years of know-how ... This ia a 
Hadley Uni-Sort edge-punched card. 
(In Business week, Mar. 21, 1953, 
p. 109) Appl. author: The Per- 
rett Co. © 21Mar53; KK96858. 

HAGER ( C. ) AND SONS HINGE MANUFACTUR- 
ING COMPANY. © 

Here it is. Hager's new, larger 
line of forged Iron hardware. 
Folder. Appl. author: Warner, 
Schulenburg, Todd & Associates, 
inc. © 31Dec53; KK9ljJ.6ij.. 

HALE COMPANY. © 

And they lived happily ever after. 
(Houses) (In Independent press 
telegram, Long Beach, Calif.) 
© 21Feb5l+; KK9W2. 

HALIL, MUSTAFA. © 

Florida water for after shave, after 
bath. Label. © 10ct53; KK95025. 

HALL BAKING COMPANY. © 

Home Pride enriched bread. Weight 
1 lb. 1 oz. Label. © 7May5^; 
KK96777. 

HALL LABORATORIES, INC. © 

Boiler water. Hall Plant-Wide Water 
Service, boiler water conditioning 
... 6 p. © 25Feb54; KK9408U. 

Chemical control and testing. Hall 
Plant-Wide Water Service, boiler 
water conditioning ... § p. 
© 22Feb5^; KK9I4.O92. 

Condensate corrosion. Hall Plant- 
Wide Water Service, boiler water 
conditioning ... 3 p. 
© 25Feb5^; KK9I4.O85. 

Cooling water. Hall Plant-Wide 
Water Service, boiler water con- 
ditioning ... 5 p. © 19Feb5k; 
KK94086. 

Feeding of chemicals. Hall Plant- 
Wide Water Service, boiler water 
conditioning ... 5 p. 
© 19Feb5l+; KK.9I4.087. 

Keeping equipment clean. Hall 
Plant-Wide Water Service, boiler 
water conditioning ... 5 p. 
© 22Feb5[|.; KK9I4.O93. 

Laying-up equipment. Hall Plant- 
Wide Water Service, boiler water 
conditioning ... J4. p. © 27Jan5i|. 
(in notice: 1953); KK94083. 

Sources of water. Hall Plant-Wide 
Water Service, boiler water condi- 
tioning ... 5 p. © 8Feb5l4.; 
KK914.089. 



44 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



HALL LABORATORIES, INC. Cont'd. 

Steam purity. Hall Plant-Wide Water 
Service, boiler water conditioning 
... 5 P. ©8Feb5l4.5KK9J4.09i. 

Water in process use. Hall Plant- 
Wide Water Service, boiler water 
conditioning ... 5 P« © 8Feb5l4.; 
KK9J4.O9O. 

What is Hall Laboratories? Hall 
Plant-Wide Water Service, boiler 
water conditioning ... 10 p. 
© 2l4Feb5^; KK9I4.O88. 

EALLICK- VAUGHN COMPANY. © 

Craft-O-Mania Christmas angel kit 
no. 1. (Make-it-yourself kits) 
Label. © 9Mar5l4.; KK9I4.857. 

Craft-O-Mania Christmas angel kit 
no. 3. (Make-it-yourself kits) 
Label. © 9Mar5i4.; KK9I4.856. 

HALLMARK CARDS, INC. © 

New twist on an old custom. Color- 
ful, ready-to-make Hallmark May 
baskets, c Joanne Henderson & other 
children:) (In Life, Apr. 12, 19514-, 
p. 16-17) Appl. author: John 0. 
Cook. © 9 Apr $14.; KK95693- 

HAMILTON, HOMER E. , sole owner HAMILTON 
MEAT COMPANY. SEE Hamilton Meat 
Company. 

HAMILTON MANUFACTURING COMPANY. 

Millions of American women have quit 
working on washday, why don't you? 
Hamilton automatic washers and 
automatic dryers. (In Better 
homes & gardens, Mar. 195M-> P« 
212) Appl. author: The Brady Co. 
©Home Appliance Div. , Hamilton 
Mfg. Co.; 25Feb5l4-; KK9I4.I7L 

HAMILTON MANUFACTURING CORPORATION. © 
Ask for any of these Cosco stools, 
chairs, tables. Streamer. 
© 27Jan5l4-; KK938I42. 

Baby could hardly be safer in your 

own arms. Cosco Feed-N-Play table. 

(In Congratulations, Apr. 195^> P« 

I4.7) ©lApr5l4-; KK95583. 
The best buy in office chairs is 

Cosco. Poster. © 17May5i4.; 

KK97W+8. 
Cosco bath stool, utility stool. 

Sheet. © l6Apr5^; KK9550I4.. 

Cosco for '514.. (Stools, tables & 
chairs) Folder. © 19Feb5lj.; 
KK914.352. 

Cosco office chairs hold the value 
lead. Poster. © 5May5l).; 
KK97149. 

New display stand for Cosco fashion- 
fold chairs and tables. Sheet. 
© U4May5l4.; KK96I4.3O. 

New Stylaire stools and tables. 

Cosco. (In Premium practice, Apr. 
1951+, P- 2I4.) © lApr5l|; KK95553. 

Price bulletin for Cosco fashionfold 
chairs and tables. February 1, 
I95I4.. Sheet. © H4.Jan5l4.; 
KK938I4J4.. 

Price bulletin for Cosco juvenile 
furniture. February 1, 195l+« 
Sheet. © l^Jan^; KK95b'fj.3. 

Price bulletin for Cosco stools and 
tables. February 1, I95I4.. Sheet. 
© li|.Jan5l4.; KK93bl|.5. 

See what Cosco has in our store for 
you. (Office chairs) Sheet. 
© 17May5l4.; KK971+-55. 

Sold exclusively through house-to- 
house installment companies. 
Modernette metal household furni- 
ture. Sheet. © 15Feb5l4.; 
KK93«87. 



We'll make an Indian out of you with 
our Cosco step stool spring promo- 
tion. Folder. © 22Mar51i; 
KK95006. 

HAMILTON MEAT COMPANY. 

Smoky Mountain brand hickory smoked 
ham. Label. © Homer E. Hamil- 
ton, sole owner Hamilton Meat Co.; 
3Dec53; KK9I4.763. 

HAMILTON WATCH COMPANY. © 

A gallery of spring gift occasions. 
Folder. Appl. author: Batten, 
Barton, Durstine & Osborn, inc. 
© 3May5l4.; KK96OO3. 

HAMMOND ORGAN COMPANY. © 

A businessman, a housewife, and a 
symphony conductor talk about the 
most exciting thing they own. (In 
the Saturday evening post, Feb. 
13, 195J+, P. 53) A PPl- author: 
Young & Rubicam, inc. © lOFeb^i;; 
KK9I4.953. 

Church choir directors. A good 
choir deserves appropriate accom- 
paniment. (In Town journal, Nov. 
1953, P' 75) Appl. author: Young 
& Rubicam, inc. © 190ct53; 
KK9I4I43. 

Church organists. Before another 
year passes you can be playing ... 
(In Pathfinder, Mar. I95I4, p. 1+5) 
Appl. author: Young & Rubicam, 
inc. © 23Feb5l4.; KK96025. 

For all to play, the family gift 
you'll share a lifetime. The 
Hammond chord organ. (In Coronet, 
Nov. 1953, P. 28-29) Appl. au- 
thor: Young & Rubicam, inc. 
©230ct53; KK9I4I4I4.5. 
For all to play, the family gift 
you'll share a lifetime. The 
Hammond chord organ. (In Farm 
journal, Nov. 1953, p. 125 ) 
Appl. author: Young & Rubicam, 
inc. © 120ct53; KK9J+936. 
Hear its rich voices, then play it 
in half an hour. (In Coronet, 
Feb. I95I4., p. 2-3) Appl. author: 
Young & Rubicam, inc. © 22Jan5l;.; 
KK9I44I4-8. 
Helpful information for church 
treasurers . Who knows where the 
money goes better than you do? 
(In Town journal (Pathfinder) Dee. 
1953, P» 36) Appl. author: Young 
& Rubicam, inc. © 23Nov53; 
KK92952. 
If you're still waiting, read this. 
(In the Saturday evening post, 
Mar. 13, 1951+. P« 95) Appl. au- 
thor: Young & Rubicam, inc. 
© 10Mar5l;; KK96026. 

It says flattering things about you. 
(In the Saturday evening post, Oct. 

17, 1953, P- li+3) Appl. author: 

Young & Rubicam, inc. © Il4.0ct53; 

KK93055. 
Never played before? The Hammond 

chord organ. (In Coronet, Mar. 

19 5^. P. 10-11) Appl. author: 

Young & Rubicam, inc. © 2i4Peb5i4.; 

KK96023. 

She hated to practice, till we gave 
her a Solovox. (In Life, Dec. 7, 
1953» P. 175) Appl. author: 
Young & Rubicam, inc. © l4Dec53; 
KK9I4I4I4.9. 

They'll beg for more when you play 
the Solovox. (In Life, Oct. 26, 
1953, P« l8l) Appl. author: 
Young & Rubicam, inc. © 230ct53; 
KK9I+W+. 

What happens here can enrich your 
life. You notice the change when 
the Hammond organ comes into your 
life. (In the Saturday evening 



post, Sept. 12, I953, p. 71) 
Appl. author: Young & Rubicam, 
inc. ©9Sep53; KK9I4952. 

Whether you play a little or not at 
all ... The Hammond chord organ. 
(In Look, Mar. 23, 19514., p. 9) 
Appl. author: Young & Rubicam, 
inc. © 9Mar5l4_; KK9602I4.. 

Why do more churches choose the 
Hammond organ than any other com- 
parable instrument? [8 people 
entering church] (In Christian 
herald, Dec. 1953, p. I4.3) Appl. 
author: Young & Rubicam, inc. 
© 25Nov53; KK92951. 

Why do more churches choose the 
Hammond organ than any other com- 
parable instrument? [Full length 
view of church] (In Christian 
herald, Oct. 1953, P« 4D Appl. 
author: Young & Rubicam, inc. 
© 25Sep53; KK93056. 

Why do more churches choose the 
Hammond organ than any other com- 
parable Instrument? [Interior 
church scene] (In Extension, Oct. 
1953> P* 29) Appl. author: Young 
& Rubicam, inc. © 10Sep53; 
KK93057. 

Why do more churches choose the 
Hammond organ than any other com- 
parable instrument? [Outside 
view of church] (In Christian 
life, Jan. I95I4., p. 5) Appl. 
author: Young & Rubicam, inc. 
© 15Dec53; KK9I4I4I4.7. 

Why do more churches choose the 
Hammond organ than any other com- 
parable instrument? [Priest in 
pulpit praying] (In Extension, 
Jan. 195^> P« 23) Appl. author: 
Young & Rubicam, inc. © 10Dec53; 
KK9i|IJi4-6. 

Why do more churches choose the 
Hammond organ than any other com- 
parable Instrument? [Small view 
of church] (In Christian herald, 
Nov. 1953* P« 31) Appl. author: 
Young & Rubicam, inc. © 250ct53; 
KK93053. 

Why do more churches choose the 
Hammond organ than any other com- 
parable instrument? [10 people 
entering church] (In Extension, 
Dec. 1953, P« 9) Appl. author: 
Young & Rubicam, Inc. © 10Nov53; 
KK92950. 

Will you waste another evening to- 
night? How much longer are you 
going to live with that vague dis- 
contented feeling ... (In the 
Saturday evening post, Oct. 3» 
1953. P« 155) Appl. author: 
Young & Rubicam, inc. © 30Sep53; 
KK9305I4.. 
You'll marvel at the way you can 
play. Solovox. (In Coronet, 
Sept. 1953, P. 159) Appl. au- 
thor: Young & Rubicam, inc. 
©Hammond Instrument Co.; 
21Aug53; KKJkkk.2. 

HANKS, ROSE MARIE. © 

Bet'r Cleaners welcomes you to 
Decatur. Card. © 31Dec52; 
KK92526. 
Black & Co. hardware. Card. 
© 31Dec52; KK925I4.I. 

Block & Kuhl Company, your friendly 
department store, welcomes you to 
Decatur. (Dry goods) Card. 
© 31Dec52; KK92536. 

Complete automotive service, general 
repairs and motor tune-up. Century 
Automotive Service, inc. Card. 
© 31Dec52; KK92529. 

Creighton's, diamonds, watches, 
silverware. Card. © 31Dec52; 
KK92538. 



1954 



COMMERCIAL PRINTS AND LABELS 



45 



Decatur drive in and outdoor 

theatres. (Entertainment & food) 
Card. © 31Dec52; KK92539. 

Drive out to Snyder's pet shop. 
Card. © 31Deo52; KK92532. 

Johnson's pastry shop welcomes you 
to Decatur. Card. © 31Dec52; 
KK925i).0. 

Launderette, self-service laundry. 
Card. © 31Dec52; KK92525. 

Modern Home Cleaners, complete home 
and commercial cleaning. Card. 
© 31Dec52; KK92£lj.2. 

Munson service station. Card. 

© 31Dec53; KK92535- 
The new vogue in flowers. Barger's 

Floral Service. Card. 

© 31Dec52; KK92533. 

Pop Corn Shop. Home-made candies. 
Card. © 31Dec52; KK9253O. 

Raupp's shoes. Raupp & Son. Card. 
© 31Dec52; KK92537. 

Romano's Starlite Inn. Complete 
drive-in service. Liquor, beer, 
wine. Card. © 31Dec52; KK92528. 

Snack Shop. (Meats, groceries, 

bakery goods) Card. © 31Dec52; 

KK92531. 
Spicer Music Box 

our specialty. 

KK92531J-. 
Welcome newcomer to Clark's Super- 



Accordion studios 
Card. © 31Dec53; 



Gas. (Auto accessories) 
© 31Dec52; KK92527. 



Card. 



HANNAY (CLIFFORD B. ) AND SON, INC. © 
Conversion kits, for converting hand 
wind [hose] reels to electric 
drive. Sheet. Appl. author: 
Hevenor Advertising Agency, inc. 
© 7Apr5i+.; KK95612. 

For LPG service with explosion- 
proof electric motor. Hannay hose 
reels. Sheet. Appl. author: 
Hevenor Advertising Agency, inc. 
©7Apr5ij.; KK95613. 

Hannay hose reels set new standards 
in safety, economy and efficiency. 
Sheet. Appl. author: Hevenor Ad- 
vertising Agency, inc. © 15Apr5lj-; 
KK95614. 

Hannay hose reels with explosion- 
proof motor, safe, efficient, com- 
pletely dependable. (in LP-gas, 
June I95J4., p. 85) Appl. author: 
Hevenor Advertising Agency, inc. 
© lJun5i(.; KK97032. 

The one hose reel that has set new 
standards in efficiency, economy 
and safety. (In National petrole- 
um news, Apr. 2b, 195U» P« k of 
cover) Appl. author: Hevenor Ad- 
vertising Agency, inc. © 2tSApr5l4.; 
KK96O6I. 

Speeds up deliveries, that's what I 
like about Hannay hose reels, says 
Frank Stevens. (In National pe- 
troleum news) Appl. author: Heve- 
nor Advertising Agency, Inc. 
© 23Jun54; KK97711J.. 

HAPPY HOMER, INC. © 

Happy Homer. (Houses & equipment) 
Sheet. Appl. author: Robert W. 
Holmquist. © lMay5i|.; KK96140. 

HARDY, JOSEPH N., sole owner CHEF AID. 
SEE Chef Aid. 

HARDY, STANLEY CLIVE, d.b.a. AUTO- JET 
FIRE CONTROL COMPANY. SEE Auto-Jet 
Fire Control Company. 

HARETT-GILMAR, INC. © 

Traffic Jam. (Game) Label. Appl. 
author: Martin H. Lewis. 
© 15Apr54; KK96509. 



Treasure Island, a game based on the 
famous book by Robert Louis Steven- 
son. Label. Appl. author: Gil- 
bert S. Felsenthal. © lAprSk; 
KK96508. 

Wiry Dan's adventures of Pinocchio, 
an electric game. No. 6I9. La- 
bel. Appl. author: Martin H. 
Lewis. © lMar5^; KK9I17OI. 

HARM AN PROCESS COMPANY. © 

Harman Chain Lock, the original pat- 
ented cold-locking casting repair 
method ... Pamphlet. Appl. au- 
thor: Richard W. Mithoff. 
© 2l4.Jun5i).; KK97627. 

HARRISS (LLOYD J.) PIE COMPANY. © 
Apple pie. Net weight 1 pound-8 

ounces. Label. © l8Sep53; 

KK9J+833. 
Blueberry pie. Net weight 1 pound- 



8 ounces. Label. 
KK9I4.832. 
Cherry pie. Net weigl 
ounces. Label. © 
KK9I4.83I. 



l8se P 53; 

t 1 pound-8 
l8Se P 53; 



HART, H. 

Gun dogs, America's favorites as 
selected by Joe Stetson. SEE 
Eastern Corporation. 

HARTONE HOSIERY COMPANY. © 

Dilettante stockings, emblem of ex- 
cellence. Label. Appl. author: 
Harvey Silverston. © 8Apr5l|.; 
KK956II.O. 

HATHAWAY BAKERIES, INC. © 

Know your history. Portraits of 

famous events in American history, 
series no. II. Life enriched 
bread. Pamphlet. © 28Sep53; 
KK92718. 

HAYNES MILLING COMPANY, INC. © 

State Pilot pennant winning feeds. 
50 lbs. net. Label. Appl. au- 
thor: Neil E. Altekruse. 
© 15Mar5L|.; KK96690. 

HEARTHSIDE CLASS. © 

If you drive a car ... D L C, a new 
approach to the golden rule. 
(Automobile dash or instrument 
panel) Label. Appl. author: 
Walter F. Lake. © 13Mar5ij.; 
KK.96I4J.9. 

HEATILATOR, INC. © 

Plan a useful basement. The new 

Heatilator Service-way ... Folder. 
Appl. author: Warren Keeler Vieth. 
Appl. states prev. reg. KK87I4.89. 
NM: "Complete revision of catalog." 
© 7Jan5t<.; KK92793- 

HE CO ENVELOPE COMPANY. © 

New man on the job. Mr. Envelope. 
© 15Mar5l4_; KK9I4702. 

HEIDELBERG BREWING COMPANY. © 

What's the good word? c Colorful 
full length figure in uniforms 
(In Seattle post-intelligencer, 
June 1, 1954, P. 30) © Uun5[(.; 
KK97031. 

What's the good word? cHead and 
shoulder figure in uniforms 
(In Ellensburg record, Ellens- 
burg, Wash., Jan. 18, 195k, P- 8) 
© l8Jan5U; KK92915. 

HEILEMAN (G.) BREWING COMPANY. © 

Aged far, far longer than any other 
premium beer. Heileman's Old 
Style lager. (In the Gary post- 
tribune, May 12, I95I4., p. 1+.0) 
Appl. author: Leo Burnett Co., 
inc. © G. Heileman Co.; 12May5l|; 
KK97514. 



Ask for the beer of the Grenadier. 
Aged far, far longer than any 
other premium beer. Heileman's 
Old Style lager. (In Chicago 
daily tribune, Apr. 20, 1955, p. 
20) Appl. author: Leo Burnett 
Co., inc. © 20 Apr 54; KK968^6. 

Because beer that's aged longer 
tastes better. Aged far, far 
longer than any other premium beer, 
Heileman's Old Style lager. [3 
circles & bottle] (In the Gary 
post-tribune, May 26, 195^, p. 3I4.) 
Appl. author: Leo Burnett Co., 
inc. © 26May5l|; KK96956. 

Correction, let's set the record 
straight. Heileman's Old Style 
lager. (In Chicago daily tribune, 
Feb. 20, 1954, p. 3) Appl. au- 
thor: Leo Burnett Co., inc. 
© 20Feb5i).; KK95053. 

A special brew for a special few. 
Heileman's special export beer. 
[Bottle & globe] (In the Milwau- 
kee journal, Apr. 27, I95I+, p. 19) 
Appl. author: Leo Burnett Co., 
inc. © 27Apr5lj.; KK9695I4.. 

A special brew for a special few. 
Heileman's special export beer. 
[Bottle on ship] (In the Milwau- 
kee journal, Apr. 13, 195k> p. 19) 
Appl. author: Leo Burnett Co., 
inc. © 13Apr5l4.; KK96957. 

A special brew for a special few. 
Heileman's special export beer. 
[Bottle, ship & globe] (In the 
Milwaukee journal, Apr. 6, 195^» 
p. 18) Appl. author: Leo Burnett 
Co., inc. © 6Apr5l|; KK96958. 

A special brew for a special few. 
Heileman's special export beer. 
[Ship; bottle floating in water] 
(In the Milwaukee journal, May ij., 
19514., p. 16) Appl. author: Leo 
Burnett Co., inc. © liMay5ii.; 
KK96955- 

Taste the difference time makes. 
Aged far, far longer than any 
other premium beer. You'll taste 
the difference time makes in 
Heileman's Old Style lager. (In 
Chicago daily tribune, Mar. 16, 
1954, P. 16) Appl. author: Leo 
Burnett Co., inc. © 16Mar5k: 
KK95051J.. 

Taste the difference time makes. 
Heileman's Old Style lager. 
Chances are that you, the reader 
... (In Chicago daily tribune, 
Feb. 2k, 1954, P. 14) Appl. au- 
thor: Leo Burnett Co., inc. 
© 2lyPel35k; KK95055. 

Taste the difference time makes. 
Heileman's Old Style lager junior. 
[3 circles & bottle] (In Chicago 
daily tribune, May 18, 195^, p. 5) 
Appl. author: Leo Burnett Co., 
inc. © 18May5l4.; KK968I4I4.. 

Taste the difference time makes. 
Heileman's Old Style lager Junior. 
[2 beer steins & bottle] (In 
Chicago daily tribune, Apr. 27, 
195^> P. 3) Appl. author: Leo 
Burnett Co., inc. © 27Apr5k; 
KK968L5. 

HEINN COMPANY. © 

Sales costs are like golf scores, 
the lower the better. (Loose-leaf 
binders) Folder. Appl. author: 
Paulson-Gerlach & Associates, Inc. 
© llMay54; KK9672ij.. 

A sales tip for you, cutting waste 
motion is essential to progress. 
(Loose-leaf binders) Folder. 
Appl. author: Paulson-Gerlach & 
Associates, Inc. © 5Apr5li; 
KK95292. 



46 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



HELI-COIL CORPORATION. © 

The Heli-Call, a publication devoted 
to the new technique in thread 
engineering. Polder. Appl. au- 
thor: Elmer Gischel. 
May 19^3- © lMay£3; KK93118. 
Aug. 19S3. © lAug53j KK93H9. 
Nov. 1953. © lNov^3; KK93120. 

HELLER-DELTAH COMPANY, INC. © 

She'll wear her veil once, her cul- 
tured pearls forever. La Tausca. 
(In the Bride's magazine, winter 
1952, p. 68) Appl. author: Irv- 
ing Berk Co., inc. © 150ct52; 
KK92821. 

HENDRY (C. J.) COMPANY. © 

I95J4. tide graphs and other marine 

data. San Francisco. 60 p. 

Appl. author: Conley, Baltzer, 

Pettier & Steward. © 28Dec53 (in 

notice: I95I4.) 5 KK92878. 
195I|- tide graphs and other marine 

data. San Pedro. 60 p. Appl. 

author: Conley, Baltzer, Pettier 

& Steward. © 28Dec53 (in notice: 

19514-); KK9i)-538. 

HENRY, EDITH. © 

Wonderful new Whis-purrs. (Shoes) 
© 25Feb5lj.; KK9I+241. 

HEPWORTH MACHINE COMPANY, INC. © 
Belt drive centrifugals. Bulletin 

52^. Folder. © 5May52; KK.9kT?k» 
Centrifugas accionadas por motor 
electrico. Boletin 511 S. Fold- 
er. © 8Feb5l4.; KK96I69. 
22" x IjV extension spinning lathe. 
Repair part sheet. © liiJun^i).; 
KK97526. 

HERCULES POWDER COMPANY. © 

Hercules DMT dimethyl terephthalate. 
(Acid) Folder. Appl. author: 
Oscar A. Pickett. © 22Apr5l+; 
KK9581j.9. 
LacQuotes, published in the interest 
of quality lacquers. Folder. 
Appl. author: Evelyn S. Reinhardt. 
Jan. 195U. © 15Jan5i|; KK939lt-3. 
Apr. 1954. ©7May5i).; KK963OI. 

News about Toxaphene in Mississippi. 
(Insecticide) Folder. Appl. au- 
thor: Edwin H. Ginn. 
June 195J|. © 2Jun5ij.; KK97060. 

News about Toxaphene in the Rio 
Grande valley. (Insecticide) 
Folder. Appl. author: Edwin 
H. Ginn. 

Oct. 31, I953. © 310ct53; 
KK92l|09. 

Dec. 1953. ©lDec53; KK92BI6. 

Mar. 1951).. © llMar5li.; KK955U6. 

Overseas with Hercules. (Pentaery- 
thritol & Parlon) Folder. Appl. 
author: Evelyn S. Reinhardt. 
Dec. 1953. © lDec53; KK92J+10. 

Mar. X95J+. '© lMar5U; KK9I+638. 

June'19514-. © 15Jun5J+; KK97U-114-. 

Syntips, for users of Hercules syn- 
thetics products. Folder. Appl. 
author: Evelyn S. Reinhardt. 
Apr. 1954. © 2bApr5l4.; KK96063. 

Toxaphene dusts, sprays, control 
enemies of cotton. (Insecticide) 
Sheet. Appl. author: Edwin H. 
Ginn. © 15Feb5lj.; KK9I4.237. 

Toxaphene news digest. (Insecti- 
cide) Sheet. Appl. author: Ed- 
win H. Ginn. 

May I95I4.. © 25Apr54; KK96bl$. 
June I95I4.. © 25May5l^; KK968U9. 

Toxaphene quick kill, for armyworms, 
cutworms. Folder. Appl. author: 
Edwin H. Ginn. © 3Feb5l+; KK939[|i. 



HERRING, ETTA M., MARK HERRING, JOHN 
SIM ONE AND JENNIE SIM ONE, forming 
the partnership HOME BINGO COMPANY. 
SEE Home Bingo Company. 

HERRING, MARK, ETTA M. HERRING, JOHN 
SIM ONE AND JENNIE SIM ONE, forming 
the partnership HOME BINGO COMPANY. 
SEE Home Bingo Company. 

HETRIX, FIRM. 

How to make Hippety-Hoppy walk, 

dance and play Flip Me In. (Toy) 
Sheet. Appl. author: Richard M. 
Hetrick. © Hetrix; l8Mar51j.; 
KK9lj.607. 

HEYER CORPORATION. © 

Heyer duplicators and supplies. 
Folder. © 15Apr54; KK9581I4.. 
Ideal duplicator. Label. 
© llMay5l4.; KK9659I. 

HICKOK MANUFACTURING COMPANY. 

Back to business? Back to school? 
Hickok fall round-up. (Belts, 
wallets, tie bars & links, acces- 
sories) (In Look, Sept. 8, 1953» 
p. 11) Appl. author: Kastor, 
Farrell, Chesley & Clifford. 
© Hickok Mfg. Co., a.k.a. Hickok; 
25Aug53; KK931A5. 
For the first time in 3>00 years ... 
Florentones by Hickok. (Belts) 
(In Collier's, Nov. 27, 1953, p. 
10^) Appl. author: Kastor, Far- 
rell, Chesley & Clifford. © Hick- 
ok Mfg. Co.; 27Nov$3; KK931J.17. 

A gallery of sports jewelry, by 
Hickok. (In Look, Oct. 20, 1953) 
Appl. author: Kastor, Farrell, 
Chesley& Clifford. ©Hickok 
Mfg. Co., a.k.a. Hickok; 60ct53; 
KK931P-6. 
Hickok gift of the month. Sports 
jewelry. (In Quick, May 18, 1953) 
Appl. author: Kaster, Farrell, 
Chesley & Clifford. © Hickok Mfg. 
Co., a.k.a. Hickok; 18May53; 
KK93I4.II+. 
The one , the only, the original ... 
Hickok Christmas gift show. 
(Men's accessories) (In Town & 
country, Dec 1953) Appl. au- 
thor: Kastor, Farrell, Chesley & 
Clifford. ©Hickok Mfg. Co., 
a.k.a. Hickok; 30Nov53; KK93M-18. 
What in the world shall we give him? 
Hickok Bermuda, America's most 
popular sports belt. (In Col- 
lier's) Appl. author: Kastor, 
Farrell, Chesley & Clifford, inc. 
© Hickok Mfg. Co., a.k.a. Hickok; 
H|May54; KK973B7* 
What in the world shall we give him? 
Hickok Door Knocker jewelry in 
color. (In Esquire, Mar. 195^l-> P« 
30) Appl. author: Kastor, Far- 
rell, Chesley & Clifford, inc. 
©Hickok Mfg. Co., a.k.a. Hickok; 
10Feb5l^; KK96339. 
What in the world shall we give him? 
Hickok Florentones. (Men's belts) 
(In Collier's, Apr. 30, I95I4., p. 
61) Appl. author: Kastor, Far- 
rell, Chesley & Clifford, inc. 
© Hickok Mfg. Co., a.k.a. Hickok; 
16Apr54.; KK963ljJ-« 
what in the world shall we give him? 
Hickok gift show. (Men's belts, 
jewelry & accessories) (In Look, 
June 15, 1954, p. 26-27) Appl. 
author: Kastor, Farrell, Chesley & 
Clifford, inc. © Hickok Mfg. Co., 
a.k.a. Hickok; Uun5i|; KK97389. 

What in the world shall we give him? 
Hickok suedes in a world of color 
for spring. (In Holiday, Apr. 
195I4., p. 7lj.) Appl. title: Suede 
belts. Appl. author: Kastor, Far- 
rell, Cnesley & Clifford, inc. 



©Hickok Mfg. Co., a.k.a. Hickok; 
19Mar5J4.; KK97388. 

What in the world shall we give him? 
Monte Carlo cuff links and tie 
bars. (In Collier's, Apr. 30, 
1 95U» P« 60) Appl. author: Kas- 
tor, Farrell, Chesley & Clifford, 
inc. ©Hickok Mfg. Co., a.k.a. • 
Hickok; 16Apr5i).; KK963I4.O. 

*What in the world shall we give him? 
New Hickok Bola tie. (In the Sat- 
urday evening post, May 29» 195U> 
p. 105) Appl. author: Kastor, 
Farrell, Chesley & Clifford, inc. 
©Hickok Mfg. Co., a.k.a. Hickokj 
26May5ij.; KK97386. 

HIGH PRESSURE EQUIPMENT COMPANY. 

New midget valves, for l/l6" and l/8" 
tubing. (Research equipment) 
Folder. © W. Derrick Johnston, 
d.b.a. High Pressure Equipment Co.; 
lDec^3; KK92607. 

HILBORN-HAMBURGER, INC. © 

Authentic ribbon bars of the U. S. 
Armed Forces. Sheet. Appl. au- 
thor: Jerome M. Hamburger. 
© I+Jan5l^; KK92636. 

HILLS BROTHERS COFFEE, INC. © 

Cup after cup after cup . . . pound 
after pound after pound . . . you 
can count on Hills Bros, never- 
changing goodness. [Lettering & 
coffee can] (In Defender) Appl. 
author: N. W. Ayer & Son, inc. 
© 150ct53; KK9J+510. 

Cup after cup, pound after pound, 
you can count on Hills Bros, nev- 
er-changing goodness. [12 cups & 
eoffee can] (In Joplin globe) 
Appl. author: N. W. Ayer & Son; 
inc. © 300ct53; KK9U511. 

Day after day, cup after cup, pound 
after pound, you can count on 
Hills Bros, never- changing good- 
ness. (In San Francisco examiner) 
Appl. author: N. W. Ayer & Son, 
inc. © 5Nov53; KK9I4.508. 

Hills Bros, announces an extraordi- 
nary new type of coffee promotion. 
Free, this new Hills Bros, coffee- 
guide. (In Pacific Coast review) 
Appl. author: N. W. Ayer & Son, 
inc. © lSep53; KK9^512. 

Hills Bros, constant advertising 
about constant quality ... (In 
California grocers advocate, Sept. 
18, 1953, p. It-D Appl. author: 
N. W. Ayer & Son, Inc. © l8Sep53; 
KK9l|5°7« 

Pound after pound after pound after 
pound, you can count' on Hills 
Bros, never- changing goodness. 
(In Riverside daily press) Appl. 
author: N. W. Ayer & Son, Inc. 
© 30Sep53; KK94509. 

HILTON SEAFOODS COMPANY. © 

Delicious fancy choice select oys- 
ters. Contents 10 l/2 oz. Label. 
Appl. author: Vernon B. Hunt. 
© ^Mar5lj.; KK9758I. 

HINES (DUNCAN) INSTITUTE, INC. © 

Duncan Hines says: Here is my favor- 
ite meal from Ox Yoke Inn, Amana, 
Iowa. (Flour) Folder. Appl. 
author: Roy Hampton Park. 
© lFeb^; KK9l|501. 
Duncan Hines says: Here's my favor- 
ite meal from Goldsmith's restau- 
rant, Memphis, Tennessee. (Flour) 
Folder. Appl. author: Roy Hamp- 
ton Park. © lFeb5l|; KK936I(.0. 
Duncan Hines says: Here's my favor- 
ite meal from Miss Hulling's Cafe- 
terias, St. Louis, Missouri. 
(Flour) Folder. Appl. author: 
Roy Hampton Park. © 15Apr5lt.; 
KK95868. 



1954 



COMMERCIAL PRINTS AND LABELS 



47 



HIKES-PARK FOODS, INC. © 

Duncan Hines says: Here's my favor- 
ite meal from Stone's restaurant, 
Marshalltown, Iowa. (Flour) 
Folder. Appl. author: Roy Hamp- 
ton Park. © lSepb'3; KK92387. 

• Duncan Kines says: Here's one of my 
favorite meals from McDonald tea- 
room, Gallatin, Missouri. (Flour) 
Folder. Appl. author: Roy Hamp- 
ton Park. © lSep3'3; KK92388. 

HINSEN, R. C. © 

Flowery tubes. (Plastic tubes for 
making artificial flowers) Card. 
© 2lDec53; KK93357. 

HIRSCH (B. F. ) INC. © 

Wedding ring masterpieces, bridal 
ring masterpieces. Sheet. Appl. 
author: Arthur M. Buxbaum. 
© 21May5k; KK96898. 

HOAGUE-SPRAGUE CORPORATION. © 

Circus Tot. C 297 AB. (Shoe boxes) 
Label. © 13Apr5k; KK95536. 

Dixie fashions. D 122 B. (Shoe 
boxes) Label. © 16Jun5k; 
KK97607. 

Float-alongs by Kipling. F lh21 A. 
(Shoe boxes) Label. © 15Jan5k; 
KK9292I4.. 

The Giant work shoe. G893. (Shoe 
boxes) Label. © ljMar5k; 
KK9) t 2j|2. 

Goddess, the shoe with the heavenly 
fit. G 118 AB. (Shoe boxes) La- 
bel. © 7Jun5k; KK97208. 

Kiddies Capers, by Highland. 
K 133 B. (Shoe boxes) Label. 
© 10Jun5k; KK97373- 

Moc-A-Hops. M 352 AB. (Shoe boxes) 
Label. © 3Feb5k; KK93553. 

Party Timers. P I736. (Shoe boxes) 
Label. © 19Jan5k; KK93k35. 

Pretties. P 212 AB. (Shoe boxes) 
Label. © HJun5k; KK9737k. 

Red Robins, by Caribe. R U±2 AB. 
(Shoe boxes) Label. © 19Mar5k; 
KK9ij.86l. 

Rockettes. R 1^5 AB. (Shoe boxes) 
Label. © 16Jun5k; KK97606. 

The Serval shoe. S 3101 A. (Shoe 
boxes) Label. © 19Mar5k; 
KK94655. 

Shillelagh. S 63O AB. (Shoe boxes) 
Label. © 7 Apr 5k; KK95327. 

Soft Step originals. S 63k AB. 
(Shoe boxes) Label. © 3Jun5k; 
KK97187. 

Southern Miss. S 628 B. (Shoe box- 
es) Label. © 19Mar5k; KK9k778. 

Thomasettls. T 133 AB. (Shoe box- 
es) Label. © 19May5k; KK9667k. 

Virginia Bond shoes. V 66 AB. 

(Shoe boxes) Label. © 17Jun5k; 
KK97620. 

HOBBY JEWELERS' SUPPLY COMPANY, INC. © 
Everything for the handicraft jewel- 
er. Wholesale price list, Febru- 
ary 1, I95I4.. Sheet. © 19Feb54; 
KK93770. 

HODGE, CHARLES V., sole owner HODGE 
CHEMICAL COMPANY. SEE Hodge Chemi- 
cal Company. 

HODGE CHEMICAL COMPANY. 

Pixol pine oil disinfectant. Label. 
©Hodge Chemical Co., Charles V. 
Hodge, sole owner; 2SJan5k: 
KK94080. 

Waxwell, quick drying, self-polish- 
ing floor wax. Label. © Charles 
V. Hodge, d.b.a. Hodge Chemical 
Co.; 3Jan5lj.; KK93653. 



HODGSON (E. F.) COMPANY, INC. © 
Hodgson [prefabricated] houses. 
16 p. Appl. author: Kenneth 
Woodman Spalding. © lApr5k; 
KK961+.55. * **' 

HOFFMAN (H. LEE) INC. © 

Save today & every payday at the 
Savings Center. Baltimore Federal 
Savings & Loan Association. (In 
the Sun, Baltimore, Jan. k, 195!)., 
p. 7) Appl. author: H. Lee Hoff- 
man. © k Jan 5k; KK9525I. 
The Savings Center with 90,866 

branches. Baltimore Federal Sav- 
ings & Loan Association. (In Sun- 
day sun magazine, p. 11) Appl. 
author: H. Lee Hoffman. © 3 Jan Sk- 
it^ 52£0. 4 "' 

HOFFMAN BEVERAGE COMPANY. © 

Hoffman streamline non fattening 
pale dry ginger. Contents 1 pt. 
13 fl. ozs. (Soft drink) Label. 
© 2Feb5k; KK93712. 

Los mas finos de Nueva York, los 
favorit03 de Nueva York. Refres- 
cos de calidad Hoffman. (Orange 
soda) (In El Diario de Nueva 
York, May 19, 195k, p. 10) Appl. 
author: Warwick & Legler, inc. 
© 19Hay5k; KK97383. 

New Hoffman Streamline, positively 
non-fattening. (In Poughkeepsie 
New Yorker, Poughkeepsie, N. Y. , 
Feb. 17, 195k, p. H,.) Appl. au- 
thor: Warwick & Legler, inc. 
© 17Feb54; KK9k796. 

' Now, Hoffman quality beverages give 
you yonr choice. (In New Yorker, 
Poughkeepsie, N. Y., Mar. 10, 
1 954-» P. 21) Appl. author: War- 
wick & Legler, inc. © lOMarSk; 
KK96k22. 

Please note, Hoffman quality bever- 
ages are among the many fine 
drinks delivered to your local 
store ... (In Trentonian, Tren- 
ton, Oct. 2k, 1953, p. 12) Appl. 
author: Warwick & Legler, inc. 
©2kOct53; KK9k79k« 

HOFFMANN, AUGUSTE. © 

Best buy, Chummee ash tray. Sheet. 
© l&Mar5k; KK9k8l6. 

HOGAN-SPARBER PRODUCTS COMPANY. © 
Jr. Contractor set, an educational 
building toy. Over 100 pieces. 
Label. Appl. author: Western 
Paper Box Co. © 9Feb5k; KK9I+23O. 

HOLLAND (REGINALD H. ) INC. © 

Before recorded history, Dr. Saxe. 
(Vitamin pills) Sheet. 
© 25 Jan 5k; KK93162. 
Dr. Saxe, the antagonists are known. 
(Vitamin pills) Sheet. 
© HJan5k; KK92695. 

Dr. Saxe, we have to grow old. 

(Vitamin pills) Sheet. 
© 3May5^; KK9606k. 
Dr. Saxe: You're looking at a tooth 

... (Plastic dentures) Sheet. 

© 20Jan5U; KK93163. 

Endless experiments, Dr. Saxe. (Vi- 
tamin pills) Sheet. © SAprSii; 
KK95591. J y ™' 

It's still a mystery, Dr. Saxe. 
(Vitamin pills) Sheet. 
© 6M.ar5k; KK9k622. 

Let's look at the bee, Dr. Saxe. 
(Vitaiiin pills) Sheet. Appl. 
author: Reginald H. Holland. 
© 19Apr5i|; KK95l^9. 

Marine life, Dr. Saxe. (Vitamin 
pills) Sheet. © 23Feb5k; 
KK9U003. 

Mr. Saxe, there's a difference. 
(Vitamin pills) Sheet. 
© 8Feb5lj.; KK93kk9. 



Scientific proof, Dr. Saxe. (Vita- 
min pills) Sheet. © 21Jun5k: 
KK9755L 
A study in growth, Dr. Saxe. (Vi- 
tamin pills) Sheet. © 22Mar5ii; 
KK9k621. 

There's no need to shout, Dr. Saxe. 
(Plastic teeth) Sheet. 
© 22Feb5lj.; KK93908. 

You'll recognize these, Dr. Saxe. 
(Vitamin pills) Sheet. 
©2kMay5k; KK96936. 

HOLLISTER, HARRY H. © 

It starts today, and it's all for 
free. Tangle brands puzzle no. 1. 
(Newspaper promotion) (In Oregon 
journal, Portland, Or., Jan. 7, 
1954, P. 13) © 7Jan5k; KK92789. 

A state is born. Oregon Tangle 
Towns puzzle no. 1. (Newspaper 
promotion) (In Oregon journal, 
Portland, Or., Apr. 11, 195k, p . 
17) © llApr5k; KK95513. 

HOLLYWOOD DEEP TONE MANUFACTURING COM- 
PANY. © 

Hollywood Deep Tone. (Mufflers, 
head pipes, exhaust pipe exten- 
sions & exhaust manifold headers) 
Label. © lkjun50; KK93372. 

HOLMES AND EDWARDS DIVISION, INTER- 
NATIONAL SILVER COMPANY. SEE Inter- 
national Silver Company. 

HOLSUM BAKERY COMPANY. © 

Wanted. Amsome Bamboozler is wanted 
for foodfaddism ... Sheet. 
© 25Mar5k; KK96120. 

HOLSUM UNIFIED BAKERS. © 

Get tissue-building protein in deli- 
cious roast pork. Holsum bread 
with roast pork, here's a perfect 
pair. (In the Decatur review, 
Apr. 22, 195k. P. 15) Appl. au- 
thor: William Lee Goodman, Jr. 
© 22Apr5k; KK970kk» 

Hearty ham loaf gives you protein 
for pep and energy. Holsum bread. 
(In the Decatur review, Jan. 29, 
195k, p. 12) Appl. author: Wil- 
liam Lee Goodman, Jr. © 29Jan5k; 
KK970k3. 

Holsum raisin bread. 1 lb. net 
weight. cCellophane wrapper; 
orange, yellow & blues Label. 
Appl. author: The W. E. Long 
Co. © 5Nov52; KK96136. 

Holsum sandwich buns. 8 buns. 

cBun tray; orange, yellow & blues 
Label. Appl. author: The W. E. 
Long Co. © 8May53; KK96137. 

Hot french toast is a welcome break- 
fast treat. Holsum bread. (In 
St. Petersburg times, Mar. 2, 
195k, P. k) Appl. author: Wil- 
liam Lee Goodman, Jr. © 2Mar5k; 
KK9588k. 

Jams, jellies and honey are deli- 
cious breakfast treats. Holsum 
bread. (In the Arizona republic, 
Phoenix, Ariz., Feb. 19, 195k, p. 
36) Appl. author: William Lee 
Goodman, Jr. © 19Feb5k; KK9588O. 

Pot roast is hearty protein food. 
Holsum bread. (In Miami daily 
news, Jan. 21, 195k, p. 13c) 
Appl. author: William Lee Goodman, 
Jr. © 21Jan5k; KK95887. 

Serve beef stew for vitamins and 
minerals galore. Holsum bread. 
(In the Florida sun, Miami Beach, 
Jan. 21, 195k» P- 8A) Appl. au- 
thor: William Lee Goodman, Jr. 
© 21Jan5k; KK95885. 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



hot SUM UNIFIED BAKERS. Cont'd. 
H serve it with Holsum. Hamburger on 
Holsum bun. (In the Decatur her- 
ald, May 26, 195k P- 2 5) Appl. 
author: William Lee Goodman, Jr. 
©26May5k; KK970k6. 
Serve it with Holsum [bread] Chick- 
en on toast. (In St. Petersburg 
times, Feb. 2, 1954. P» 50) 
Appl. author: William Lee Goodman, 
jr. ©2Feb5l4.; KK95882. 
Serve it with Holsum [bread] 

Lettuce, bacon and tomato. (In 
St. Petersburg times, Mar. 23, 
195k, P. 9) Appl. author: Wil- 
liam Lee Goodman, Jr. © 23Mar5k; 
KK95881. 
Serve it with Holsum [bread] Swiss 
cheese with bacon strips., (In St. 
Petersburg independent, Mar. 11, 
19511., P. 8) Appl. author: Wil- 
liam Lee Goodman, Jr. © llMar5k; 
KK95888. 
Serve it with Holsum [bread] Tuna 
fish sandwich. (In St. Petersburg 
times, Mar. 16, 195k P« x °> a 
Appl. author: William Lee Goodman, 
jr. ©l6Mar5k; KK95886. 
U-m-m-h, delicious bacon «n eggs 
for breakfast. Holsum bread. 
(In St. Petersburg times, Fe °; /?> 
195k p. 9) Appl. author: Wll- 
S'Lee Goodman, Jr. © 23Feb5k; 
KK95883. 

HOME APPLIANCE DIVISION, HAMILTON 
MANUFACTURING COMPANY. SEE Hamix 
ton Manufacturing Company. 

HOME BINGO COMPANY. 

Home Bingo, fun for the entire fam- 
ily . (Game) Label. ©Home 
Bingo Co., a partnership composed 
of Mark Herring, Etta M. Herring, 
John Simone & Jennie Simone; 
lkOct53; KK93585. 

HOME DECORATORS, INC. © 1X _ 

The hostess, June Allyson. The sll 
ver, State House Sterling. (In 
Mademoiselle, Jan. 195k ?V^5> 
Appl. author: Hicks & ^eist, inc. 
©29Dec53 (in notice: 19 5k ) 5 
KK95kk 
Piper Laurie tells why she chose 
Prestige [silver plate] (In 
Seventeen, Apr. 195k P- ° k ;85) 

5SS- ffSS^SAT ■*• 

HONAKER, PAUL L. , d.b.a. WONDER PRO- 
DUCTS COMPANY. SEE Wonder Products 
Company. 

HONEYLITE COMPANY. © „„>, +-0 

HOSIERY FASHIONS. © ^n.faanlon- 
Always in fashion with full-fasnion 
ed^stockings. (In Glamour, May 
195k) Appl. author: William 
Sins Advertising. © 20Apr 5 k; 
KK96138. 

"SKIS?" SS.'SS 

Jenkins Advertising. © 20May5k, 
KK96837. 
Put your legs in this picture. 

Appl. author: William Jenkins Ad- 
vertising. © l«Jun5U; KK97582. 



HOTEL HURTH. © 

Let your palate be prepared for a 
new taste sensation. Swankburger. 
Sheet. Appl. author: Ken F. 
Hull. ©lOJunSk; KK97O89. 

HOUGH (FRANK G. ) COMPANY. © 

Getting more for the tax dollar with 
Payloaders. Form no. 263. ( Trac- 
tors & shovels) Pamphlet. 
©kFeb^k; KK96117. 
Pavloader ctractor-shovela Model HR. 
Form cno.a 260. 15 p. © 29Dec53; 
KK961H4-. 

Payloader tractor with torque con- 
verter. Model TC-60. Form [no.] 
259. Sheet. © kFeb^k (in no- 
tice: 1953); KK96116. 

Payloader tractor, with torque con- 
verter and k -w heel drive. Model 
TM. Form no. 261. 7 P« 
© 28Dec53; KK96113. 

Payloader utility for the public 
utility. (Tractor-shovel) Form 
no. 262. 7 p. © 2kJan5k; 
KK96115. 

HOUSE OF IDEAS. 

It takes a bull's eye when traffic 
is your target. (Advertising 
cuts) Folder. © Damon J. Swann, 
d.b.a. House of Ideas; 30Apr5lj.; 
KK96928. 

HOUSE OF WORSTED-TEX, INC. © 

This is you in a Worsted-Tex British 
lounge model. (Clothing) (In the 
New York times magazine, Mar. 2, 
1952, p. k8) Appl. author: Al- 
fred J. Silberstein, Bert Gold- 
smith, inc. © 2Mar52; KK93518. 
Worsted-Tex. Featuring the British 
lounge model, $65. (Clothing) 
(In Time, Sept. Ill-, 19^3, P- l6 ) 
Appl. author: Alfred J. Silber- 
stein, Bert Goldsmith, inc. 
© 10Sep£3; KK926l|.6. 

HOVMAND, HENRIK C. © 

Book Hand, the extra hand you need 
when you read. Sheet. Appl. 
author: Squire Knowles. 
© i5Jun5k; KK97557. 



Label. 



HOWARD, ALFRED L. © 

TV snack pack. [Sales Promotion 
plan] (Ice cream, candy, confec- 
^onaries) Label. © 2kMar 5 k; 
KK9k838. 

HROMISH, KOSTA. © 
Magic [hair] lotion. 
© 3Apr5k- KK95557. 

HUBBARD COMPANY. 

Chicken on a stick. L ^el. 
©Leighton D. Hubbard, d.b.a. Hub 
Vard Co.; 5May5k; KK9637k 

HUBBELL, INEZ WALLACE. © 

The daily Inez indicator ... Your 
TV pictures will be brighter ... 
with a Radelco aerial. 
© 15Feb5k; KK9595I* 

HUDSON, EUGENE L., ROBERT B. HUDSON, 
AND JOSEPH A. HUDSON, a co-partner- 
ship of HUDSON COMPANY, JEWELERS. 
SEE Hudson Company, Jewelers. 

HUDSON, JOSEPH A., ROBERT B. HUDSON, 
AND EUGENE L. HUDSON, a co-partner- 
sMp of HUDSON COMPANY, JEWELERS. 
SEE Hudson Company, Jewelers. 

HUDSON, ROBERT B. , JOSEPH A. HUDSON, 
™$£> EUGENE L. HUDSON, a °^*f r - 

qhip of HUDSON COMPANY, JEWELERS. 

SEE Hudson Company, Jewelers. 



HUDSON COMPANY, JEWELERS. 

Dear Contestant: A few days ago, we 
had the pleasure of informing you 
that you had won a fourth prize in 
our diamond-prize contest. Sheet. 
Appl. author: David A. Klein. 
©Hudson Co., Jewelers, a co-part- 
nership consisting of Joseph A. 
Hudson, Robert B. Hudson & Eugene 
L. Hudson; 27Feb5k; KK975k2. 
Dear Contestant: Congratulations on 
your success. Sheet. Appl. au- 
thor: David A. Klein. © Hudson 
Co., Jewelers, a co-partnership 
consisting of Joseph A. Hudson, 
Robert B. Hudson & Eugene L. Hud- 
son; 27Feb5k; KK975k>. 
Liquidation sale of one of America's 
largest diamond importers. (In 
Daily news, Los Angeles, Apr. 22, 
195k, p. 11) Appl. author: David 
A. Klein. ©Hudson Co., Jewelers, 
a co-partnership consisting of Jo- 
seph A. Hudson, Robert B. Hudson & 
Eugene L. Hudson; 22Apr5k; 
KK97515. 
You can win a diamond. Diamond 
prize contest. Folder. Appl. 
author: David A. Klein. © Hudson 
Co., Jewelers, a co-partnership 
consisting of Joseph A. Hudson, 
Robert B. Hudson & Eugene L. Hud- 
son; 27Feb54; KK975k- 

HUDSON SPECIALTY COM? ANY. © 

Right-Way, the better stamp inker. 
Label. Appl. author: Kenneth A. 
Hudson. ©2Jun52; KK9658I. 

HUFF, JAMES WALTER. 

Mouthy Moth [advertising mats] Dry- 
cold storage vaults. © Jas. W. 
Huff; llMar5k; KK9k552. 

HUFFMAN MANUFACTURING COMPANY. © 

Assembly and operating instructions. 
Huffy [lawn] Mower leaf mulching 
attachment. Folder. Appl. au- 
thor: Horace McKee Huffman, Jr. 
© 5Mar5k; KK9I4.658. 
Huffy Mower retail promotion cata- 
log. (Lawn mower) Folder. 
Appl. author: Horace McKee Huff- 
man, Jr. ©29Jan5k; KK93557- 
Typical dealer, your figures. Huffy 
30 °/o [lawn] mower. Sheet. 
Appl. author: Horace McKee Huff- 
man, Jr. © lFeb5k; KK95515. 

HUGHES, TEK. SEE Tek Hughes. 

HUGHES COMPANY. © 

The President awards the blue ribbon 
of excellence to Mead's fine bread 
in Abilene. (In the Abilene re- 
porter-news, Abilene, Tex., May 
17, 19514., P- 5-A) Appl. author: 
Bobbie Hughes. © 17May5k; 
KK97170. 

HULLEY, WILLIAM JUNIOR. © 

r-U sure? My mind is at ease .-■ 
(Advertising mats) Poster. 
©l6Feb5k; KK95120. 

HUMMEL, MARY R. AND MAX HUMMEL, form- 
ing the copartnership HUMMEL 'S 
DELICATESSEN. SEE Hummel' s Deli- 
catessen. 

HUMMEL, MAX AND MARY R. HUMMEL, form- 
ing the copartnership HUMMEL 'S 
DELICATESSEN. SEE Hummel 's Deli- 
catessen. 



HUMMEL 'S DELICATESSEN. 

Hummelburgers are the talk ot tne 
town ... (In Cervi's Rocky 
Mountain journal, Oct. 29, 1955, 
p. 3) © Hummel 's Delicatessen, 
a copartnership consisting of Max 
Hummel & Mary R. Hummel; 290ct53; 
KK92I4.29. 



1954 



COMMERCIAL PRINTS AND LABELS 



49 



HUNT FOODS, INC. © 

Deliciously yours. Hunt's tomato 
catsup. [Beans, bread & salad] 
(In This week, Mar. 16, 1952, p. 
25) Appl. author: Young & Rubi- 
cam, inc. © l6Mar52; 15x929142. 

Deliciously yours. Hunt's tomato 
catsup. [Waffles, barbecue & 
pickles] (In American weekly, Apr. 
20, 1952) Appl. author: Young & 
Rubicam, inc. © 20Apr52; KK96OI8. 

HURRICANE IMPORT COMPANY. © 

Hurricane Hubba-Hubba, the new all- 
purpose chair for casual living. 
Woven rattan. Polder. Appl. au- 
thor: Fred Schlesinger. 
© 10May5k; KK97255. 

HUYCK (F. C. ) AND SONS. © 

Mildew proof papermaker's felts with 
Dewpruf. (In Fibre containers and 
paperboard mills, Oct. 1955* P« 
24) Appl. author: Abbott Kimball 
Co., inc. ©220ct5J; KK93252. 

HYNES ELECTRIC HEATING DIVISION, TUR- 
BINE EQUIPMENT COMPANY. SEE Turbine 
Equipment Company. 



I 

ILG ELECTRIC VENTILATING COMPANY. © 
5kw to 15kw Ilg electric unit heat- 
ers. Bulletin E 72, effective 
Mar. 1, 1954. [Price and data 
sheet] Appl. author: Clarence 
William Dexter, Jr. © 5Mar5k (in 
notice: 1953); KK9I+I4.89. 



ILLINOIS FARM SUPPLY COMPANY. © 

Illlni motor oil for better farming. 
5 quarts U. S. measure. Label. 
© 15Mar5l|; KK96I29. 

Illini motor oil for better farming. 
1 quart U. S. measure. Label, 
© 15Mar5k; KK96130. 

ILLINOIS WATCH CASE COMPANY, d.b.a. 
ELGIN AMERICAN. SEE Elgin American. 

ILLINOIS ZINC COMPANY. © 

Here's how to do it yourself with 
Eraydo zinc alloy. Zinc alloy 
sheet. Folder. © 12May5k; 
KK961+.31. 

INCONTRA. © 

Here's a revolution in flash photog- 
raphy. (Flash gun) Catalog 
sheet. Appl. author: Guerin- 
Johnstone, inc. © 9Apr5k; 
KK951J-39. 

INDEPENDENT IRON "WORKS, INC. © 

Independent Iron Works, inc., pre- 
sents money-saving equipment for 
the steel industry. Folder. 
Appl. author: James Meagher. 
© 20Nov53; KK975I4.5. 

Independent power brush. Polder. 
Appl. author: William G. Meagher. 
© lFeb5k; KK9359I. 

INDIAN TRADERS. © 

Chief String-A-Drum, complete do-it- 
yourself Tom Tom kit. (Toy) La- 
bel. ©19Nov53; KK93k2k. 

INDIANA LIMESTONE COMPANY, INC. © 
Add beauty and value to your home, 
use natural Indiana limestone. 
(In Daily echo, Moundsville, Iff. 
Va., Jan. 22, I95I4., p. 2) Appl. 
author: Fred Bissell. © 22Jan5k 
(in notice: 1953); KK93795. 

For your home, there's no substitute 
for natural Indiana limestone. 
(In the Salem democrat, Salem, 
Ind., Nov. 25, 1953, p. 7) Appl. 
author: Fred Bissell. ©25N0V53; 
KK93517. 



You can afford the finest Ilco lime- 
stone veneer for your new home. 
(In House beautiful, Feb. 195k, p. 
119) Appl. author: Fred Bissell. 
© 20Jan5k (in notice: 1953); 
KK93796. 

You can afford the finest natural 
Indiana limestone for your home. 
(In Mackinaw enterprise-gazette, 
Mackinaw, 111., Oct. 22, 1953, p. 
'|.) Appl. author: Fred Bissell. 
220ct53; KK935I6. 

INLAND PRODUCTS COMPANY. 

Glo Charfire, clean, instant fire 
for charcoal grille or fireplace. 
2k ounces net. Label. © Arthur 
G. Meier, d.b.a. Inland Products 
Co.; 2Mar5k; KK97O56. 

INSTRUMENT SPECIALTIES COMPANY, INC. © 
Contips. A Contip is a localized 
deposit of silver on a beryllium 
copper spring . . . Bulletin A-:5k« 
Sheet. Appl. author: James D. 
Roberson. © 15Mar5k; KK956O6. 

Micro processed springs of Beryllium 
copper. Catalog no. 8. 16 p. 
Appl. author: James D. Roberson. 
© lMar5k; KK9533L 

Standard spring components of 

Beryllium copper. Catalog no. 8A. 
7 p. Appl. author: James D. Rob- 
erson. © lMar5l+; KK95kk7. 

INSUL-MASTIC CORPORATION OP AMERICA. © 
Coating application, material and 
equipment specifications. (As- 
phaltic protective coatings) 
Folder. © 20May5k; KK96895. 

Insul-Mastic protective coatings. 
(Heavy asphaltic coatings) 7 P» 
© 18Jan5l4. (in notice: 1953); 
EK92914. 

INTERNATIONAL BUSINESS MACHINES COR- 
PORATION. © 

How to streamline your formswriting 
and save. (Typewriters) Polder. 
Appl. author: International Busi- 
ness Machines Corp., as employer 
for hire of Joseph Thomas Carty. 
© 11 Jan 5k; KK93k69. 

Just the ticket for the most auto- 
matic merchandising ever perform- 
ed. Polder. Appl. author: In- 
ternational Business Machines 
Corp., as employer for hire of 
James Cheston Constable. 
© HJan5k; KK93I4.68. 

Magnetic memory in a new IBM elec- 
tronic machine. Folder. Appl. 
author: International Business 
Machines Corp., as employer for 
hire of James Cheston Constable. 
© 15Apr5l+; KK95696* 

Nov;, high-speed label writing on a 
standard IBM accounting machine. 
Sheet. Appl. author: Interna- 
tional Business Machines Corp., as 
employer for hire of James Cheston 
Constable. © HJan5k (in notice: 
1953); KK93W7. 

See the exciting new IBM electric 
typewriter. Polder. Appl. au- 
thor: International Business Ma- 
chines Corp., as employer for hire 
of Joseph Thomas Carty. © lMar5k; 
KK95776. 

INTERNATIONAL CELLUCOTTON PRODUCTS 

COMPANY. © 

Arthur Godfrey discovers Veldown, 
the table napkin with the 3 im- 
provements paper napkins needed 
most. c3 pictures of Godfrey, 
large box & Little Lulu; colore 
(In Columbus evening dispatch, 
Mar. 10, 1954 » P- 6B) Appl. au- 
thor: John Cook. © 10Mar5k; 
KK9l|560. 



Arthur Godfrey discovers Veldown, 
the table napkin with the 3 im- 
provements paper napkins needed 
most. c3 pictures of Godfrey, 
large box of napkins & Little 
Lulu; black & whites (In the 
Houston chronicle, Dec. 3, 1953, 
p. 1$) Appl. author: John Cook. 
© 3Dec53; KK95261j.. 

Arthur Godfrey says, don't put a 
cold in your pocket, it's Kleenex 
tissue time. [Several displays 
centered around box of Kleenex] 
(In Life, Jan. 25, 195k, p. 105) 
Appl. author: Winifred S. Snyder. 
© 22Jan5k; KK93I4.6I. 

Arthur Godfrey says, don't put a 
cold in your pocket, it's Kleenex 
tissue time. cSkating & sneezing 
scenesa (In Better living, Jan. 
19514-, P. 30) Appl. author: Wini- 
fred S. Snyder. © l5Dec53; 
KK9314-63. 

Arthur Godfrey says, don't put a 
cold in your pocket, it's Kleenex 
tissue time. [Street car & school 
scenes] (In Puck, the comic week- 
ly, Jan. 10, I95I4., p. 5) Appl. 
author: Winifred S. Snyder. 
© 10Jan5k; KK93k62. 

Arthur Godfrey says: In sniffle sea- 
son, more than ever it's Kleenex 
tissue time. [Little Lulu on 
skis] (In Life, Feb. 22, 195k, p. 
123) Appl. author: Winifred S. 
Snyder. © 19Feb5k; KK9I4.726. 

Arthur Godfrey says, in sniffle sea- 
son, more than ever it's Kleenex 
tissue time. [Milk man scene; 
Little Lulu] (In Better living, 
Feb. I95I4, p. 1)4) Appl. author: 
Winifred S. Snyder. © lkjan5k; 
KK931465. 

Arthur Godfrey says, in sniffle sea- 
son, more than ever It's Kleenex 
tissue time. [Woman with feet in 
basin of water; Little Lulu] (In 
Puck, the comic weekly (Chicago 
American), Feb. 7, I95J4., p. 2) 
Appl. author: Winifred S. Snyder. 
©7Feb5k; KK93I4.66. 

Arthur Godfrey says, it's Kleenex 
tissue time. [Christmas tree 
scene] (In Evervwoman • s magazine, 
Dec. 1953, p. 53) Appl. author: 
Winifred S. Snyder. © 30Nov53: 
KK92353. 

Arthur Godfrey says ... Try this 
new Kleenex product, Veldown, the 
table napkin with the 3 improve- 
ments ... [Table scene] (In the 
Detroit news, Jan. 17, 195k, comic 
section) Appl. author: John 
Cook. © l?Jan5k; KK93962. 

A golden opportunity to increase 
your Kleenex [tissue] sales. Plan 
a golden book promotion with these 
P. 0. P. displays. (In Chain 
store age, grocery manager ed. , 
Apr. 195!,., p. 136-137) Appl. au- 
thor: Winifred S. Snyder. 
© 30Mar5k; KK95I4.I6. 

A golden opportunity to increase 
your Kleenex [tissue] sales. Plan 
a Kleenex golden book promotion 
with these P. 0. P. displays. (In 
Chain store age, variety store 
managers ed., Apr. 195k, P« 8°) 
Appl. author: Winifred S. Snyder. 
© 30Mar5k; KK95I4J.7. 

ICP idea trading post. Big promo- 
tions get good publicity. (Klee- 
nex tissues) (In Chain store age, 
grocery executives' ed. , Dec. 
1953, P. 76-77) Appl. author: 
Winifred S. Snyder. © 10Dec53; 
KK92350. 



50 



CATALOG OF COPYRIGHT ENTRIES 



Jan-June 



INTERNATIONAL C3LLUC0TT0N PRODUCTS 
COMPANY. Cont'd. 
ICP idea trading post. Delsey 
ctissuesu in colors a selling 
success. (In Chain store age, 
toilet goods sales manual section, 
June 1951;, p. 2) Appl. author: 
Winifred S. Snyder. © 30May54; 
KK97219. 

ICP idea trading post. Denver drug 
store repeats promotion. (Klee- 
nex tissues) (In Chain store age, 
drug store managers' ed. , Dec. 

1953, p. 94-95) Appl. author: 
Winifred S. Snyder. © 10Dec53; 
KK92351. 

ICP idea trading post. Dominant 
Kleenex-Del sey display pays off in 
Kansas super. Dean Kay is pictur- 
ed. (Kleenex tissues) (In the 
Progressive grocer, June 1954, P» 
84-85) Appl. author: Winifred S. 
Snyder. © Uun54; KK97218. 

ICP idea trading post. Dominant 
Kleenex-Delsey display pays off in 
Kansas super. Dean Kay is shown. 
(Kleenex tissues) (In Food top- 
ics, June 7, 1954, P. 45) Appl. 
author: Winifred S. Snyder. 
© 7Jun54; KK97215. 

ICP idea trading post. Island Klee- 
nex [tissues] display pays off for 
Georgia druggist. [Two page 
spread] (In Chain store age, drug 
executives' ed., June 1954, P« 76- 
77) Appl. author: Winifred S. 
Snyder. © 30May54; KK972I7. 

ICP idea trading post. Stock up 
for the sneezin season. Charles- 
ton, So. Carolina. (Kleenex 
tissues) (In Chain store age, 
grocery managers ed. , Jan. 1954, 
p. 8I4.-85) Appl. author: Wini- 
fred S. Snyder. © 30Dec53; 
KK93J4.6J4.. 

ICP idea trading post. Tie-in ad- 
vertising builds extra Kleenex 
[tissue] volume. Hillcrest 
Heights, Maryland, January, 1954* 
(In American druggist, Jan. 18, 

1954, p. 78-79) Appl. author: 
Winifred S. Snyder. © l8Jan54; 
KK93809. 

Kleenex disposable tissues. Jumbo 
size. [Pink elephant displays] 
Poster. ©21Jun54; KK97683. 

Little Lulu and her magic tricks, 
pop up wherever you see Kleenex 
[tissues. Little Golden book 
promotion] (In Puck, the comic 
weekly (Chicago American) May 2, 
19 5lj., p. 2) Appl. author: Wini- 
fred S. Snyder. © 2May54; 
KK95997. 

Little Lulu says: New professional 
Kleenex serves beauty shops best. 
cTwo scenes: Eyebrows & spilled 
lotionsD (In Modern beauty shop, 
Apr. 1954, p. 125) Appl. author: 
Winifred S. Snyder. © 25Mar54; 
KK94999. 

Little Lulu says: See how new pro- 
fessional Kleenex [tissue] helps 
around the shop. [Two scenes: 
Hair & nails] (In Modern beauty 
shop, June 1954, P- 102) Appl. 
author: Winifred S. Snyder. 
© 25May54; KK968O5. 

New Veldown, the table napkin with 
the 3 improvements pape.' napkins 
needed most. [Little Lulu with 
Kleenex & napkins] (In the Indi- 
anapolis star, Apr. 30, 1954, P» 
36) Appl. author: John Cook. 
© 30Apr54; KK96201. 

New Veldown, the table napkin with 
the 3 improvements paper napkins 
needed most. cTable scene; black 
& white? (In Cincinnati times- 



star, Mar. 4, 1954, P- 4) Appl. 
author: John Cook. © 4Mar54; 
KK94232. 

New Veldown, the table napkin with 
the 3 improvements paper napkins 
needed most. cTable scene; colorD 
(In the Indianapolis star comics, 
Mar. 21, 1954, P- 13) Appl. au- 
thor: John Cook. © 21Marf>4; 
KK94998. 

The only tissue that meets you half- 
way. Kleenex. [Hand & box; 
Little Lulu announcing golden book 
magic tricks] (In Look, May 18, 
1954, P« 75) Appl. author: Wini- 
fred S. Snyder. © 4May54; 
KK96806. 

The only tissue that meets you half- 
way. Kleenex. cHand & box; Little 
Lulu announcing golden book magic 
tricks^ (In Western family, May 
6, 1954 P« 26) Appl. author: 
Winifred S. Snyder. © 30Mar54; 
KK96I8I. 

Right for size ... New Veldown 
table napkins last the whole meal 
through. [Table scene] (In the 
Houston chronicle, Feb. 25, 1954» 
p. 11F) Appl. author: John Cook. 
© 25Feb54; KK94o63. 

Save with Kleenex at new low prices. 
[Little Lulu & large box of Klee- 
nex tissues] (In Puck, the comic 
weekly (Chicago herald- American) 
Jan. 4, 1953. P- 2) Appl. au- 
thor: Winifred S. Snyder. 
©4Jan53; KK9249O. 

Timely tips by Little Lulu. 5 help- 
ful ways to save. Pack your best 
china in paper bags after using. 
Kleenex tissues. Appl. author: 
Winifred S. Snyder. © 5Apr53; 
KK924«7. 

Yippee, new low prices on Kleenex. 
[Little Lulu on Kleenex tissues 
float] (In Puck, the comic week- 
ly (Chicago herald-American) Feb. 
1» 1953, P« 7) Appl. author: 
Winifreds. Snyder. © lFeb53; 
KK92489. 

INTERNATIONAL ELECTRIC COMPANY. © 
Fence-0-Matic chopper. Series E. 
Label. Appl. author: S. Simon. 
© 28Dec53; KK92385. 

INTERNATIONAL HARVESTER COMPANY. © 
All new IH refrigerators with new 
faces, new spaces. (In the Sat- 
urday evening post, Apr. 24, 1954, 
p. 123) Appl. author: Leo Bur- 
nett Co., inc. © 24Apr54; 
KK95778. 

All new IH space-saver freezers. 
New faces, new spaces. (In the 
Saturday evening post, Apr. 24, 
1954, p. 122) Appl. author: Leo 
Burnett Co., inc. © 24Apr54l 
KK95777. 

Famous model matches new IH refrig- 
erator. [Endorsed by] Sara Lou 
Harris. (In Ebony, July 1954, P« 
22) Appl. author: Leo Burnett 
Co., inc. © 12Jun54; KK97580. 

International Harvester presents 
America's smartest refrigerators. 
New faces, new spaces. (In the 
Saturday evening post, Apr. 3, 
1954, P» 103) Appl. author: Leo 
Burnett Co., inc. © 3 Apr 54 J 
KK95140. 

International Harvester presents 
America's smartest refrigerators 
with new faces, new spaces. (In 
the Saturday evening post, Mar. 
6, 1954, P- 44-45) Appl. author: 
Leo Burnett Co., inc. © 6Mar54l 
KK94209. 



New International Harvester air con- 
ditioners give you more comfort 
for less money. (In the Saturday 
evening post, May 29, 1954, p. 15) 
Appl. author: Leo Burnett Co., 
inc. © 29May54; KK97146. 

7 new space-saver freezers, by In- 
ternational Harvester. (In the 
Saturday evening post, May 15, 
1954, p. 137) Appl. author: Leo 
Burnett Co., inc. © 15May54; 
KK96246. 

INTERNATIONAL LATEX CORPORATION. © 
According to independent surveys, 
Playtex outsells all other brands 
of baby pants, by far. P777. 
Folder. © HFeb54; KK937OO. 

After a day of rush, strain and 
tension ... Now sleep to your 
heart's content on a Playtex 
Heart-Rest pillow. Ad no. 5195. 
Sheet. © 29Jan54; KK93306. 

After the strains and tensions of 
the day . . . Give everyone close 
to your heart a Playtex Heart-Rest 
pillow. P77I. Counter display 
card. © 29Jan54; KK93313. 

After the strains and tensions of 
the day ... Playtex Heart-Rest 
pillow is designed to give you 
rest to your heart's content. 
P768. Streamer. © 29Jan54; 
KK93310. 

After the strains and tensions of 
the day ... Playtex Heart-Rest 
pillow. P772. [Mail enclosure] 
Folder. © 29 Jan 54; KK93312. 

After the strains and tensions of 
the day ... The most thoughtful 
gift ... Playtex Heart-Rest pil- 
low. P821. [Stuffer] Folder. 
© 26Mar54; KK957O7. 

Amazing free trial offer. Playtex 
home hair cutter. 4-95 in stain- 
free steel. Ad no. H705B. Sheet. 
© 17Feb54; KK9376O. 

Amazing free trial offer. Playtex 
home hair cutter. 3.95 in stain- 
free steel. Ad no. H705A. Sheet. 
© 17Feb54; KK93759. 

Amazing free trial offer. Playtex 
home hair cutter. 2.95 in stain- 
free steel, 5.OO deluxe gift mod- 
el, gold plated. Ad no. H705. 
Sheet. © 17Feb54; KK93758. 

Are you your heart's worst enemy? 
Playtex Heart-Rest pillow. [Man- 
pillow strobe; 3 illus.] (In 
Life, Mar. 29, 1954, p. 105) 
Appl. author: Foote, Cone & Beld- 
ing. © 26Mar54; KK95269. 

Are you your heart's worst enemy? 
Rest your heart with deep health- 
ful sleep. Playtex Heart-Rest 
pillow. Sheet. © 2yjan54; 
KK93303. 

Before you create your wonderful new 
clothes, let the new Playtex Magic 
Controller create a slim new you. 
Ad no. G400. (Girdles) Sheet. 
© 24Feb54; KK94235. 

Best friend Mom ever had. Flushaway 
Playtex Dryper. Ad no. BI76. 
Sheet. © 28May54; KK96996. 

Best friend mom ever had. Flushaway 
Playtex Dryper. Simply shake out 
the used Dryper pad and flush away 
... Ad no. B181. Sheet. 
©4Jun54; KK97357. 

Best friend mom ever had. Flushaway 
Playtex Dryper. When baby needs 
changing, simply shake out the 
used Dryper pad and flush away ... 
Ad no. B182. Sheet. © 4Jun54; 
KK97358. 



1954 



COMMERCIAL PRINTS AND LABELS 



51 






Cheers for the new spring fashions. 
Invisible Playtex girdles. [11 
fashion designers] (In the New 
York times magazine, Feb. 28, 
195k» P» 2 ) Appl. author: Poote, 
Cone & Belding. © 28Feb5k; 
KK951A9. 

Come in today for a free figure 
analysis, from famous Playtex 
figure consultant. Ad no. Gl\16, 
(Girdles) Sheet. © 23Apr5k; 
KK95697- 

Daytime strains and tensions call 
for sleep to your heart's content 
at night. Playtex Heart-Rest pil- 
lows can offer the perfect sleep 
for you. Ad no. 5197 • Sheet. 
© 29Jan5^; KK93308. 

Directions for applying dust covers. 
The cover, the hanger and the 
panty ... P8II4. A. Sheet. 
©L|Mar5k; KK957C%. 

Directions for applying dust covers. 
Die dust cover is slipped over the 
hanger ... P8lk. Sheet. 
© 1+Mar54; KK95703. 

Do you know why millions of women 
have made Playtex the largest 
selling girdle in the world? 
P865. Folder. Appl. title: 
Girdle insert for bra package. 
© 8Jun5k; KK97367. 

Doctors agree, the harder you work 
each day the more rest your heart 
needs at night. Sleep on a Play- 
tex Heart-Rest pillow. Sheet. 
© 29Jan5k; KK93301. 

During August white sale only. Low- 
est prices ever, for Playtex 
Heart-Rest pillows. P863. [Mail 
enclosure] Sheet. © l^J-un^; 
KK97369. 

End your diaper problems with the 
wonderful new Playtex Flushaway 
Dryper. Ad no. BI69. Sheet. 
© 28May5k; KK96998. 

Every doctor, every parent knows 
this fact, young hearts too need 
the right kind or rest. Playtex 
Heart-Rest pillow. Sheet. 
© 29Jan5k; KK93302. 

First time ever. Playtex Heart-Rest 
pillows reduced for August white 
sale. Ad no. 5212. Sheet. 
© 5Jun5k; KK97370. 

First time ever, a sale like this. 
Irregulars in all 3 heights of 
Playtex pillows. Ad no. 5208. 
Sheet. © l6Apr5k; KK957OO. 

The following editorial support will 
appear on Playtex Magic- Controller 
and on Playtex 'Wonder White ... 
P829. Sheet. Appl. title: List 
of girdle magazine publicity. 
© 9 Apr 5k; KK95708. 

The following editorial support will 
appear on Playtex Magic-Controller 
and on Playtex Wonder White, dur- 
ing May and June. P829. (Gir- 
dles) Folder. © 7May5k; 
KK96551. 

For a limited time only, 30-day free 
trial . . . Use the Playtex home 
hair cutter for 30 days. P750. 
Counter card. © 7 Jan 54; KK935k5. 

Free offer. Flushaway Playtex Dry- 
per ends diaper drudgery. P81+.6A. 
Streamer. © 21May5k; KK96HII. 

Glorious hostess colors ... Playtex 
Living Latex finish. P73k. [10 
colors] (Paint) Sheet. 
© 30Nov53; KK93539. 

Happy days ahead for Mom and baby 
too, with convenient, Flushaway 
Playtex Dryper. Ad no. BI75. 
Sheet. © 28May5k; KK96999. 



The harder you work each day, the 
more rest your heart needs at 
night. Playtex Heart-Rest pillow. 
Ad no. 5193. Sheet. © 29 Jan 5k; 
KK93305. 

The harder you work each day, the 
more rest your heart needs at 
night. Playtex Heart-Rest pillow. 
Ad no. 5196. Sheet. © 29Jan5k; 
KK93307. 

Here's real traffic insurance for 
your department. Playtex Heart- 
Rest pillows available for your 
August white sale. P881. Presen- 
tation folder. © kJun5l(.; 
KK9737I. 

Here's the §100 gift that costs only 
^2.95. Give the famous Playtex 
home hair cutter. ^Endorsed bya 
James McParland. (In Real, Dec. 
1953, p. 3. Appl. author: Foote, 
Cone & Belding. © Precision Pro- 
ducts Div. , International Latex 

Corp., i5Nov£3; KK92352. 

Here's why you can sleep to your 
heart's content on a Playtex 
Heart-Rest pillow. P77O. [Box 
insert] Label. © 29Jan5k; 
KK933H. 

Hundreds of thousands of women have 
discovered Playtex Living gloves 
for themselves. P7I4-9. Folder. 
© l6Dec53; KK935I4IJ.. 

In the stepped-up tempo of early 
spring, deep sleep is your heart's 
best friend. The Playtex Heart- 
Rest pillow. Sheet. © 29Jan5k; 
KK9330k. 

In the strain and stress of modern 
living . . . Now sleep to your 
heart's content on the Playtex 
Heart-Rest pillow. Mat no. 5198. 
Sheet. © 29Jan5k; KK933O9. 

Introducing Playtex Living bra. 
Custom- contoured as though made 
for you alone. P866. Streamer. 
© 8Jun5k; KK97356. 

Introducing Playtex Living bra. 

From the very first moment, you'll 
see and feel the dramatic differ- 
ence. Ad no. BR6. Sheet. 
© 8Jun5k; KK9736O. 

Introducing Playtex Living bra. 
Gives and lives with you, never 
against you ... P868. Counter 
card. © 8Jun5k; KK97372. 

Introducing Playtex Living bra. 
It's new, it's custom-contoured 
to flatter, feel and fit ... 
Ad no. BRIO. Sheet. © 8Jun5k; 
KK9736k. 

Introducing Playtex Living bra. See 
it, you'll want it. Ad no. BR9. 
Sheet. © 8Jun5k; KK97363. 

Introducing Playtex Living bra. The 
new and different Playtex Living 
bra is custom-contoured ... Ad 
no. BR8. Sheet. © 8Jun5k; 
KK97362. 

Introducing Playtex Living bra. 
Whether you're teen, twenty or 
more ... Ad no. BR5. Sheet. 
© 8Jun5k; KK97359. 

Introducing Playtex Wonder White 
panty brief . Here's the figure- 
slimming sister ... Ad no. Gk06. 
(Girdles) Sheet. © 2kFeb5k; 
KK95722. 

Introducing Playtex Wonder White 
panty brief. Newest Playtex 
Magic-Controller. P789. (Girdles) 
Streamer. © 2[|.Feb51|; KK95231).. 

Introducing Playtex Wonder White 
panty brief. This calorie-curve 
control panty ... Ad no. Gk07. 
(Girdles) Sheet. © 2kFeb5k; 
KK95725. 



Introducing Wonder White, newest 
Playtex Magic-Controller. P635. 
[Stuffer] (Girdles) Sheet. 
© 2kFeb5k; KK95227. 

Introducing Wonder White, newest 
Playtex Magic-Controller. $7.95 
with k reinforced adjustable gar- 
ters (as shown) Ad no. G365. 
(Girdles) Sheet. © 2kFeb5k; 
KK95720. 

Introducing Wonder White, newest 
Playtex Magic-Controller. $7. 95 
with k reinforced adjustable gar- 
ters (illustrated) Ad no. G368. 
(Girdles) Sheet. © 2kFeb5k; 
KK957lk. 

Invisible Playtex girdle is the won- 
derful way to a beautiful figure. 
[Jeanmarie; dancing strobe] (In 
the New York times magazine, Apr. 
11, 1954» P* 2) Appl. author: 
Foote, Cone & Belding. © HApr5k; 
KK96930. 

It happens every summer. Playtex 
Dryper becomes a necessity. P85k» 
Folder. © lkMay5k; KK968O9. 

It's easy to figure ... Playtex 
fabric lined girdles with k dura- 
bly reinforced adjustable garters. 
P581. [Broadside mailing piece] 
Sheet. © 2kMar5k; KK95233. 

It's here. Introducing Wonder 
White, newest Playtex Magic-Con- 
troller. P63k. (Girdles) 
Streamer. © 2kFeb5k; KK95231. 

It's here, magic control for calorie 
curves, it's wonderful. It's Won- 
der White, newest Playtex Magic- 
Controller. P636. (Girdles) 
Counter card. © 2kFeb5k: 
KK95706. 

It's new, sensational, you can paint 
like an expert the first time. 
Playtex Living Latex finish. 
P737. Streamer. © 30Nov53; 
KK935U. 

It's new, sensational, you can paint 
like an expert the first time. 
Playtex Living Latex finish. 
P738. Poster. © 30Nov53; 
KK9k200. 

It's Wonder White, newest Playtex 
Magic-Controller. P638. [Self- 
serv] (Girdles) Card. 
© 2kFeb5k; KK95705. 

Keep your baby socially acceptable 
in Playtex baby pants. Only Play- 
tex stretches k times its size. 
(In Life, June 7, 195k. P. 69) 
Appl. author: Reach, Yates & 
Mattoon, inc. © 7Jun5k; KK97196. 

Keep your baby socially acceptable 
in Playtex baby pants. See how 
baby-in-motion picture proves that 
Playtex pants ... (In Life, May 
10, 195k» P. 9) Appl. author: 
Reach, Yates & Mattoon, inc. 
© 10May5k; KK96k5k« 

Keep your baby socially acceptable 
with Playtex baby pants. This 
baby-in-motion picture shows how 
Playtex panties ... (In Life, 
Mar. 15, 195k, p. 11) Appl. 
author: Reach, Yates & Mattoon, 
inc. © 15Mar5k; KK96OII. 

Magic control for calorie curves. 
Announcing wonderful Wonder 
White, newest Playtex Magic-Con- 
troller. Ad no. G37O. (Girdles) 
Sheet. © 2kFeb5k; KK95712. 

Magic control for calorie curves. 
It's wonderful, it's Wonder White, 
newest Playtex Magic- Controller. 
Ad no. G37I. (Girdles) Sheet. 
© 2kFeb5k; KK95718. 



52 



CATALOG OF COPYRIGHT ENTRIES 



Jan-June 



INTERNATIONAL LATEX CORPORATION. Cont'd. 
Never before nationally sold at less 
than the advertised price of $7»95» 
Now Playtex Heart-Rest pillows at 
a low, low 5.95. Ad no. 5200. 
Sheet. © 12Mar5^; KK957IO. 

Never before, Playtex Heart-Rest 
pillows reduced for August white 
sale. Ad no. 5211. Sheet. 
© 14-Jun5lj.; KK97568. 

New medical reports prove, women's 
hands damaged by strong soaps and 
detergents. Use Playtex Living 
gloves. (In Life, Mar. 22, 19514., 
p. 21) Appl. author: Reach, 
Yates & Mattoon, inc. © 22Mar5lj.; 
KK96012. 

Newest wonder in the fashion world. 
Wonder White, newest Playtex Mag- 
ic-Controller, Ad no. G363« 
(Girdles) Sheet. © 24Peb5^; 
KK95717. 

Newest wonder In the fashion world. 
Wonder White Playtex Magic- Con- 
troller. Ad no. G366. (Girdles) 
Sheet. © 2l^Feb5l4.; KK95713. 

No matter how hot it is, sleep cool. 
Playtex Heart-Rest pillow, only 
$5.95. Ad no. 5210. Sheet. 
© 28May5tn KK97OOO. 

Now Playtex fabric lined girdles 
with k adjustable garters at a 
low, low $5. 95. Mat no. G397« 
Sheet. © 23Dec53; KK9I1.716. 

Now, the designers who performed 
such miracles ... Introducing 
Playtex Living bra. Custom-con- 
toured to flatter, feel and fit 
... Ad no. BR2. Sheet. 
© bJun5ij-; KK97355. 

Now, the designers who performed 
such miracles ... Introducing 
Playtex Living bra. Here's new 
meaning to freedom ... Ad no. 
BR3. Sheet. © 8Jun5l4-j KK9735U. 

Now, the designers who performed 
such miracles ... Introducing 
Playtex Living bra. It's new, 
it's custom- contoured ... Ad no. 

BR7. Sheet. © 7 Jun5l).; KK9736I. 

Now, 30-day trial offer. Playtex 
home haircutter guarantees perfect 
haircuts or your money back. 
P751. Streamer. © 7Jan5lj.; 
KK935W. 

Now 3 great exclusive features in 
one sensational girdle. Playtex. 
[2 photo inserts of girdle] (In 
the New York times magazine, Apr. 
)+, 19514-, P. 2) Appl. author: 
Poote, Cone & Belding. © IjAp^; 
KK95999. 

Only a Playtex girdle lets you feel 
as free as this, and look as slim 
as this. [Endorsed by] Oleg Cas- 
sini. (In Life, Nov. 10, 1952, p. 
5) Appl. author: Poote, Cone & 
Belding. ©7Nov52; KK966I3. 

Only a Playtex girdle lets you feel 
as free as this, and look as slim 
as this. [Endorsed by] Toni Owen. 
(In Good housekeeping, Aug. 195 2 > 
p. 129) Appl. author: Poote, 
Cone & Belding. © 20Jul52; 
KK9I4.728. 

Only a Playtex girdle lets you feel 
as free as this, and look as slim 
as this. [Endorsed by] Vera Max- 
well. (In True story, Sept. 1952, 
p. 7) Appl. author: Foote, Cone 
& Belding. ©7Aug52; KK95267. 

Paint-it-yourself with Playtex Liv- 
ing Latex finish. Antique ivory 
no. A60. One quart U. S. stand- 
ard. Label. © Uan5l(. (in no- 
tice: 1953); KK96183. 



Paint-1 t-yourself with Playtex Liv- 
ing Latex finish. Pink champagne 
no. A20. One gallon U. S. stand- 
ard. Label. © Uan5l4. (in no- 
tice: 1953); KK96182. 

Perfect haircuts guaranteed or your 
money back. Now, all your custom- 
ers can buy the Playtex home hair- 
cutter for a 3°- da y free trial ... 
P752. Envelope. © 7 Jan5i+; 
KK935U7. 

The perfect, wonderful gift for 
Mother's Day, and at such a prac- 
tical price. Playtex Heart-Rest 
pillows at a low, low 5.95. Ad 
no. 52014.. Sheet. © 12Mar51j.; 
KK957H. 

Personal, practical, perfect gift 
ideas from Playtex Park. Playtex 
home hair cutter [and] Playtex 
pillows. [Endorsed by] James 
McParland. (In Life, Dec. II4., 
1953, P* 10-11) Appl. author: 
Poote, Cone & Belding. © HDec53; 
KK93069. 

Playtex figure consultant. Get your 
free figure analysis today, look 
and feel better tomorrow. Ad no. 
Glp.7. (Girdles) Sheet. 
©23Apr5l4-; KK95701. 

Playtex girdle window display no. 10. 
P797. Sheet. © 5Mar51|-; KK9I4.718. 

Playtex Heart-Rest pillows. P828. 
Specification sheet. © 23Apr5l4.; 
KK95702. 

Playtex home hair cutter, greatest 
invention since the safety razor. 
P785. Sheet. © lMar<jl+; KK9ij23U. 

Playtex Living Latex finish. P735. 
[16 colors] (Paint) Sheet. 
© 30Nov53; KK935l|.0. 

Playtex panty briefs control those 
calorie curves. P791. [Stuffer] 
(Girdles) Sheet. © 2UFeb5lj.; 
KK95228. 

Playtex panty briefs control those 
calorie curves. Invisible Playtex 
Living panty brief. Ad no. Gl+IO. 
(Girdles) Sheet. © 2ltPeb5l4.; 
KK957214.. 

Playtex panty briefs control those 
calorie curves. Under your sheer- 
est clothes, Playtex fabric-lined 
panty brief ... Ad no. Glj.09. 
(Girdles) Sheet. © 2l|Peb5lj.; 
KK95723. 

Playtex panty briefs control those 
calorie curves. With Magic Con- 
troller's hidden finger panels 
... E793. (Girdles) Counter 
card. © 2l + Peb51 t ; KK9573I4-. 

Playtex panty briefs control those 
calorie curves. Wonder White 
panty brief, the newest Playtex 
Magic-Controller. Ad no. Gl+p8. 
(Girdles) Sheet. © 21|Peb5lj.; 
KK95721. 

Product Information sheet. New 
Playtex Living fabric-lined latex 
gloves. P766. © B!ar5lj-; 
KK9l)719. 

Product information sheet. New 
Playtex Living fabric-lined latex 
gloves. P8I7. ©-2i4Mar5l4.; 
KK95732. 

Profits go hand-in-glove with Play- 
tex (Playtex gloves, that is) 
P8I4.7. Self-mailer. © 28May5lj.; 
KK96997 • 

Promotion plans for March I95I+. 
(Baby needs, girdles, pillows & 
gloves) Sheet. © 5Feb5lj.; 
KK93552. 

Promotion plans for April 19514-. 
(Baby needs, girdles, pillows & 
gloves) Sheet. © 5 M ar51j-; 
KK914.717. 



Promotion plans for May 195^« (Baby 
needs, girdles, pillows & gloves) 
Sheet. © 26Mar5li.; KK95229. 

Promotion plans for June I95I4.. 
(Baby needs, girdles, pillows & 
gloves) Sheet. © 9Apr5lj.; 
KK95750. 

Promotion plans for July 195^-» 
(Gloves, girdles & baby needs) 
Sheet. © ll4May5U; KK968IO. 

Sleep to your heart's content on a 
Playtex Heart-Rest pillow. P808. 
Counter card. © 26Mar5lj.; 
KK95753. 

Soaps, cleansers, detergents are 
wonderful ... Playtex Living la- 
tex, fabric-lined gloves. Ad no. 
BI58. Streamer. © 6Jan5lj.; 
KK9I4IJ.62. 

Soaps, cleansers and detergents are 
wonderful . . . Playtex Living la- 
tex, fabric-lined gloves. Ad no. 
BI59. Streamer. © 6Jan5lj.; 
KK9I+I1.63. 

A success formula for your store. 
Playtex. P83O. (Girdles) Appl. 
title: New account presentation 
folder. © 9Apr5l4-J KK95731. 

Success story. The sensational popu- 
larity of the Calorie-Curve-Control 
girdle. cStrobe superimposed on 
large hands 3 (In the New York 
times magazine, Mar. 7, 1951|-j p. 2) 
Appl. author: Foote, Cone & Beld- 
ing. © 7Marjl].; KK9500. 

There's a free gift waiting for 
baby. Playtex [baby products] 
P833. Mail enclosure. 
©23Apr5l4.; KK95699. 

They're here, new Playtex Living 
gloves, the fabulous fabric-lined 
protective gloves. Ad no. B135A. 
Sheet. © 9Apr5l4.; KK95729. 

30 day free trial. Now prove to 
yourself ... Playtex home hair 
cutter. 4«95 *n stainfree steel. 
Ad no. H70I4.B. Sheet. © 17Peb5lj.; 
KK93757. 

30 day free trial. Now prove to 
yourself ... Playtex home hair 
cutter. 3.95 In stainfree steel. 
Ad no. H70I4A. Sheet. © 17Peb5l4.; 
KK93756. 

30 day free trial. Now prove to 
yourself ... Playtex home hair 
cutter. 2.95 in stainfree steel, 
5.00 deluxe gift model, gold 
plated. Ad no. H70I4.. Sheet. 
©17Feb5tj. ; KK93755. 

30 day free trial. Playtex home 
hair cutter. 1}..95 in stainfree 
steel. Ad no. H703B. Sheet. 
© 17Feb5J4.; KK9375U-. 

30 day free trial. Playtex home 
hair cutter. 3.95 in stainfree 
steel. Ad no. H703A. Sheet. 
© l7Feb5lv; KK93753. 

30 day free trial. Playtex home 
hair cutter. 2.95 in stainfree 
steel, 5.00 deluxe gift model, 
gold plated. Ad no. H703. Sheet. 
© 17Feb54; KK93752. 

Time magazine reports on recent med- 
ical findings ... Playtex Living 
gloves. (In the New York times 
magazine, Mar. 21, 195^t-> P» 2) 
ApDl. author: Foote, Cone & Beld- 
ing. © 21Mar5l4.; KK96929. 
2 extra-plump Playtex pillows for 
the price of 1. Ad no. 5190* 
Sheet. © 29Jan5l(.; KK93551. 
2 extra-plump Playtex pillows for 
the price of 1. Ad no. 5189. 
Sheet. © 29Jan5lj.; KK93550. 
2 extra-plump Playtex pillows for 
the price of 1. 2 for 9.95. 
Sheet. © 26Jan5l|.; KK9I4J+O6. 



1954 



COMMERCIAL PRINTS AND LABELS 



53 



2 king size Playtex pillows for the 
price of 1. Ad no. 518?. Sheet. 
© 29Jan54; KK93548. 

2 king size Playtex pillows for the 
price of 1. Ad no. 5188. Sheet. 
© 29Jan5l(.; KK93549- 

2 king size Playtex pillows for the 
price of 1. 2 for 11.95. Sheet. 
© 26Jan54; KK94405. 

Vea c6mo aumentan sus ventas de ropa 
... Fa jas-Pantal6n Playtex. 
P8l0. (Girdles) Polder. 
© 25Mar54; KK94720. 

We're so sure only Playtex has the 
pillow just right for you. 
[Illus. of Rest-Tester] (In the 
New York times magazine, Sept. 14, 
1952, p. 2) Appl. author: Foote, 
Cone & Belding. © l4Sep52; 
KK94724. 

Why have hands like these ... Play- 
tex Living latex, fabric-lined 
gloves. Don't let soaps, cleans- 
ers, detergents ... Ad no. B157« 
Streamer. © 6Jan54; KK94461. 

Why have hands like these ... Play- 
tex Living latex, fabric-lined 
gloves. Fabric-lined, no clammy 
perspiration discomfort. Ad no. 
3160. Streamer. © 6Jan54; 
KK94464. 

Why have hands like this . . . Play- 
tex Living gloves. P7I+8. Stream- 
er. © 6Dec55; KK93543. 

With Playtex Living gloves, you can 
have softer, smoother, lovelier 
hands in only 9 days ... Ad no. 
BI6I4.. Sheet. © 9Apr5l).; KK95728. 

With Playtex Living gloves, you can 
have softer, smoother, lovelier 
hands in only 9 days ... Ad no. 
E168. Sheet. © 23Apr54; 
KK9569H. 

With the exciting new Playtex Living 
Latex finish, plus the Playtex 
self-service paint merchandising 
plan ... P739. Polder. 
© 30Nov53; KK935U2. 

Wonder, wonder, wonderful. Wonder 
White, newest Playtex Magic-Con- 
troller. Ad no. G369. (Girdles) 
Sheet. © 24Feb54; KK95719. 

A wonderful gift for the bride and 
the father of the bride. Playtex 
Heart-Rest pillows. Ad no. 5206. 
Sheet. © 9Apr54; KK95726. 

Wonderful savings. Playtex Heart- 
Rest pillows, formerly priced at 
$8.95, now at a low, low $6.95. 
Ad no. 5205. Sheet. © 12Mar54; 
KK95709. 

A wonderful wedding gift at such a 
practical price. Playtex Heart- 
Rest pillows. Ad no. 5207. 
Sheet. © 9Apr5J+; KK95727. 

You can sell bathing caps. Playtex. 
P788. Specifications sheet. 
© l6Mar54; KK9523O. 

You must try the exciting new Play- 
tex Living bra of elastic and ny- 
lon. Never before such flattery, 
such fit, such freedom. P872. 
Appl. title: Bra Insert for girdle 
tubes. Folder. © 8Jun54; 
KK97365. 

You must try the exciting new Play- 
tex Living bra of elastic and ny- 
lon. Please send me the following 
... P872A. [Mail enclosure] 
Folder. © 8Jun54; KK97366. 

You'll wonder where your calorie- 
curves have gone. Introducing 
wonder white, newest Playtex Mag- 
ic-Controller. Fabric lining in- 
side ... Ad no. G367. (Girdles) 
Sheet. © 2l+Feb5lj.; KK95715. 



You'll wonder where your calorie- 
curves have gone. Introducing 
Wonder White, newest Playtex Mag- 
ic-Controller. Feel the cloud- 
soft fabric lining inside ... Ad 
no. G36I+. (Girdles) Sheet. 
© 24Feb54; KK95716. 

You've seen it on TV. Amazing Play- 
tex Magic Controller, the calorie- 
curve -control girdle. P801. 
Streamer. © iaiar54; KK95232. 

You've seen it on TV. Now try the 
Playtex Magic Controller. P800. 
(Girdle) Counter card. 
© 12Mar54; KK95235. 

INTERNATIONAL NICKEL COMPANY, INC. © 
The 'copters are coming, and thanks 
in part to nickel, they're strong- 
er and safer than ever. Inco 
Nickel. (In Newsweek, May 3, 
1954, p. 14) © 29Apr5i(.; KK96O99. 

Even this cloud has a silver lining. 
Inco Nickel. (In Chicago daily 
news, Jan. 19, 1954, P» 18) 
© 19Jan5l4.; KK94133. 

I've found a new way to get a clean- 
er, whiter wash, use super-hot hot 
water. Inco Nickel. (In the New 
York times, May 3, 1954. P« !4) 
© 3May54; KK96302. 

There are men who know what the wild 
waves are saying. Inco Nickel. 
(In Newsweek, Apr. 5, 1954, P« 77) 
© lApr54; KK96098. 

INTERNATIONAL PAPER COMPANY. © 

Paper and printing in civilization. 
Calendar. 

Feb. 1954. Origin of papermaking. 
© 15Jan54; KK93078. 

Mar. 1954. From scribes to print- 
ed books. © 15Feb54; KK93737. 

Apr. 1954. Development of movable 
type. © 15Mar54; KK94488. 

May 1954. The Stephen Daye Press. 
© l6Apr54; KK95518. 



June 1954. 
raphy. 



The growth of lithog- 
D 17May54; KK96514. 



July 1954* Fourdrinier's first 
papermaking machine. 
© lOJun54; KK97575. 

INTERNATIONAL SILVER COMPANY. © 

And remember son, there's no finer, 
lovelier silverplate at any price 
than Holmes & Edwards. (In Na- 
tional Jeweler, Dec. 1953, cover) 
Appl. author: Cunningham & Walsh, 
inc. © International Silver Co., 
Holmes & Edwards Division; 
HDec53; KK92342. 

Convert more eye-ers into buyers, 
show the Holmes & Edwards collec- 
tion of sterling inlaid silver- 
plate. (In Jewelers' circular- 
keystone, July 1952, p. 2 of cov- 
er) Appl. author: Cunningham & 
Walsh. © International Silver 
Co., Holmes & Edwards Div.; 
13Jul52; KK93366. 

Delighted Miami teens select their 
favorite International Sterling 
patterns. Bonnie Landrum [and 4 
others] (In Seventeen, Mar. 1954, 
p. 2) Appl. author: Young & 
Rublcam, inc. © !Mar54; KK96022. 

1847 Rogers Bros, brings you Heri- 
tage ... New Heritage is the first 
and only silverplate pattern ... 
(In Ladies' home journal, Nov. 
1953, P« 33) Appl. author: Young 
& Rubicam, inc. © 280ct53; 
KK92956. 



Five exciting Christmas plans to . 
help you start your collection of 
International Sterling. (In 
McCall's, Dec. 1953, p. if) 
Appl. author: Young & Rublcam, 
Inc. © 20Nov53; KK92954. 

The gift you'll use and admire ev- 
ery day of the year. This Christ- 
mas, a gift of Stainless by In- 
ternational means ... (In Sunset, 
Dec. 1953, p. 117) APP 1 ' author: 
Young & Rubicam, inc. © 25Nov53; 
KK92959. 

The gift you'll use and admire ev- 
ery day of the year. This Christ- 
mas, a present of Stainless by In- 
ternational means ... (In House 
beautiful, Dec. 1953, p. 186) 
Appl. author: Young & Rubicam, 
inc. © 20Nov53; KK92958. 

Holmes & Edwards spring [plated] 
silver sale. (In Jewelers' cir- 
cular-keystone, Feb. 1954, P» 2 
of cover) Appl. author: McCann 
Erickson, inc. © International 
Silver Co., Holmes & Edwards Div. ; 
lPeb54; KK94035. 

How to cash in on this Christmas ad. 
Holmes & Edwards silverplate. (In 
Jewelers' circular-keystone, Dec. 
1953, p. 2 of cover) Appl. au- 
thor: Cunningham & Walsh, inc. 
© International Silver Co. (in 
notice: International Silver Co., 
Holmes & Edwards Div.); 13Dec£3; 
KK92340. 

How to make $6.36 extra profit. 
Holmes & Edwards silverplate. 
(In Jewelers' circular-keystone, 
Nov. 1953, P. 2 of cover) Appl. 
author: Cunningham & Walsh, inc. 
© International Silver Co. (in 
notice: International Silver Co., 
Holmes & Edwards Div.); 13Nov$3; 
KK92341. 

I won't have to borrow your silver 
this Christmas ... Why be silver 
shy when 184? Rogers Bros, costs 
so little. (In Ladies' home jour- 
nal, Dec. 1953, p. 80) Appl. au- 
thor: Young & Rubicam, inc. 
© 25NOV53; KK92955. 

A masterpiece in contemporary de- 
sign. Continental, the ultimate 
in modern sterling design. (In 
Vogue, Dec. 1953, p. 32) Appl. 
author: Young & Rubicam, inc. 
© lDec53; KK92957. 

New silver treasure chest in Wm. 
Rogers & Son. Here's the biggest, 
best silverware value today ... 
(In the Saturday evening post, 
Oct. 31, 1953) Appl. author: 
Young & Rubicam, inc. © 280ct53; 
KK9296O. 

Now, 22^170,000 people will hear the 
important Holmes & Edwards story. 
[Imogene Coca & Sid Caesar] (Sil- 
verware) (In Jewelers' circular- 
keystone, Jan. 1954, P« 2 of cov- 
er) Appl. author: McCann Erick- 
son, Inc. © International Silver 
Co., Holmes & Edwards Division; 
Uan54; KK95621. 

A revolutionary plan to bring you 
pre-sold customers. Holmes & Ed- 
wards silverplate. (In Jewelers' 
circular-keystone, Oct. 1953, p. 
2 of cover) Appl. author: 
Cunningham & Walsh, inc. © Inter- 
national Silver Co. (in notice: 
International Silver Co., Holmes & 
Edwards Div.); 130ct53; KK92522. 

Salad service special. Holmes & Ed- 
wards silverplate. (In Jewelers' 
circular-keystone, Sept. 1953, p. 
2 of cover) Appl. author: 
Cunningham & Walsh, inc. © Inter- 
national Silver Co. (in notice: 



54 



CATALOG OF COPYRIGHT ENTRIES 



J an -June 



INTERNATIONAL SILVER COMPANY. Cont'd. 
International Silver Co., Holmes & 
Edwards Div.); 13Sep53? KK92521. 
Silver Rhythm in International Ster- 
ling. Carole Corcoran [and I4. 
others] (In Seventeen, Dec. 1953» 
p. 3) Appl. author: Young & 
Rubicam, inc. © lDec53; KK92953. 

10 0/0 difference makes a big dif- 
ference in your profits. Holmes 
& Edwards sterling inlaid silver- 
plate gives you 50 °/o discount. 
(In National jeweler, Apr. 1951)., 
cover) Appl. author: McCann 
Erickson, inc. © International 
Silver Co., Holmes & Edwards Di- 
vision; 10Apr5l).; KK95788. 

What do the dealers say that are 
using this Holmes & Edwards col- 
lection chest? (Silverplate) 
(In Jewelers' circular-keystone, 
Aug. 1953, p. 2 of cover) Appl. 
author: Cunningham & Walsh, inc. 
© International Silver Co. (in 
notice: International Silver Co., 
Holmes & Edwards Div.); 13Aug53; 
KK92520. 

Years of table beauty, for just 
pennies spent today. Holmes & 
Edwards sterling inlaid silver- 
plate. (In Better homes & gar- 
dens, Oct. 1953* P* 2 5D Appl. 
author: Cunningham & Walsh, inc. 
© International Silver Co. (in 
notice: International Silver Co., 
Holmes & Edwards Div.); 230ct53; 
KK92523. 

IRON FIREMAN MANUFACTURING COMPANY. © 
SelecTemp, individual thermostatic 
control of temperature In each 
room. (Heating system) Pamphlet. 
© l5Jan5l].; KK93395. 

ITALIAN TRADE COMPANY. © 

Gragnano macaroni. Net weight b oz. 
Label. Appl. author: Mary 
Cocchiarelli. © 29Dec53; KK93373. 



JACK AND HEINTZ, INC. © 

How Jack & Heintz builds motors to 
fit the Sanitary slicer. (Preci- 
sion machinery) (In Product en- 
gineering, May 195k, P« 56-57) 
Appl. author: Edward J. Martin. 
© 5May5ii-5 KK97011. 

Sign of the times. (Precision ma- 
chinery) (In Electrical engineer- 
ing, Mar. 1954, P« 90 A) Appl. 
author: Edward J. Martin. 
© 22Feb5l4.; KK9I4-358. 

Split phase, constant speed, single 
phase ... Customized electric 
motors. Sheet. Appl. author: 
Harry D. Kurtz. © 2l)May5l4.; 
KK97281. 

Your time for decision on tomorrow's 
opportunities. (Precision machin- 
ery) (In Industrial science & en- 
gineering, Mar. 1954. P* ik) 
Appl. author: Edward J. Martin. 
© lMar5l).; KK.9I4.823. 

JACKSON (PETER) OVERSEAS, LTD. © 
Starting today you can smoke with 
greater peace of mind. Du Maurier 
filter tip [cigarettes] (In 
Cleveland plain dealer, May 25, 
1951)., p. 11) Appl. author: Doyle 
Dane Bernbach, inc. © 25May5l).; 
KK97l|33. 

JACKSON (W. E.) AND COMPANY. © 

Bind-A-Kit; bookbinding for the home 
hobbyist. Label. Appl. author: 
Robert E. Jackson. © 10May5l(.; 
KK96953. 



JACOBY- BENDER, INC. © 

Up to $2.00 allowance for your old 
watch strap. Watch band trade-in 
sale. Streamer. Appl. author: 
William Scheibel. © 5Jan5lj.; 
KK93708. 
Watch band trade-in sale. Instruc- 
tion folder. Appl. author: Wil- 
liam Scheibel. © 15Jan5l+.; 
KK93005. 
Watch band trade-in sale. Up to 
$2.00 allowance for your old watch 
strap, cord, or band. Window dis- 
play card. Appl. author: William 
Scheibel. © ^Jan'jk; KK93793. 

JAEGER (OSWALD) BAKING COMPANY. © 
Butter-Nut enriched bread. Net 
weight 1 lb. Label. © 3May5l+; 
KK9714-79. 

JAMES, MICHAEL. 

Easy-to-sew-In shoulder [pad] Ccn- 
tour-Ette. Dress set-in sleeve. 
[Black & pink] Label. ©Michael 
James & Jo-Marie Mantell, d.b.a. 
Michael James; Uan5l).; KK97OII4.. 

Easy-to-sew-in shoulder [pad] Con- 
tour-Ette. Suit & coat set- in 
sleeve. [Black & blue] Label. 
©Michael James & Jo-Marie Man- 
tell, d.b.a. Michael James; 
Uan5lj.; KK97013. 

JANNEY, SEMPLE, HILL AND COMPANY. © 
It's the sale of the year. Spring 
value days. (General merchandise) 
Folder. © l8Feb5l).; KK9388I4-. 

Summer value days sale, a storewide 
savings event. (General merchan- 
dise) Folder. © 8Mar53; KK9U253. 

JEFFREY- ALLAN INDUSTRIES, INC. 

Beam sales your way with the Jeff- 
rey-Allan continental headlight 
visor. Model no. JA-32. Sheet. 
© Seymour Kulwin, d.b.a. Jeffrey- 
Allan Industries, Inc.; Uun53; 
KK92907. 

Better light at night with the new 
Jeffrey-Allan stainless steel 
deluxe headlight trim-rims. Model 
no. JA-3I4.. Sheet. © Seymour 
Kulwin, d.b.a. Jeffrey-Allan In- 
dustries, Inc.; 15Nov53; KK92910. 

Jeffrey-Allan universal mud flap 
mounting bracket for all trucks. 
Model no. JA-36. Sheet. 
© Seymour Kulwin, d.b.a. Jeffrey- 
Allan Industries, inc.; 17Aug53; 
KK92909. 

Revolutionary new Jeffrey-Allan 
sportsman c dashboards tray. Model 
no. JA-2J?. Sheet. © Seymour 
Kulwin, d.b.a. Jeffrey-Allan In- 
dustries, inc.; Uun53; KK92908. 

JEL SERT COMPANY. © 

Aunt Wick's home made cola. Net wt. 
1 oz. Label. Appl. author: 
Ruthrauff & Ryan, inc. © 31Dec£3; 
KK9 2614.1. 
Aunt Wick's home made root beer. 
Net wt. 1 oz. Label. Appl. au- 
thor: Ruthrauff & Ryan, inc. 
© 10Nov52; KK926I4.O. 

JENSEN, IRVING OSCAR, d.b.a. JENSEN 
PRODUCTS. SEE Jensen Products. 

JENSEN (N. F.) COMPANY. © 

New, make your own Jensen easel 
photo mounts. Envelope. 
© 5Jan5tt.; KK93595- 

JENSEN PRODUCTS. 

Flor Care cleans and waxes wood 
floors & linoleum. Contents one 
U. S. quart. Label. Appl. au- 
thor: Thomas Lee Jensen. © Irv- 
ing Oscar Jensen, d.b.a. Jensen 
Products; Uun5l).; KK97629. 



Rug and upholstery Foam, the perfect 
upholstery shampoo. Contents one 
U. S. quart. Label. Appl. au- 
thor: Thomas Lee Jensen. © Irving 
Oscar Jensen, d.b.a. Jensen Prod- 
ucts; Uun5lj.; KK97630. 

JEPPS0N (CARL) COMPANY. © 

Stockholm brand cocktail. Label. 
© 15Jun5l4.; KK9755lf. 

JET'S BRAND PRODUCTS. 

Jet's brand Cook'ers, the flavor 
savers. (Housewares) Folder. 
© Ellison Curtis Smith, owner, 
Jet's Brand Cook'ers Division, 
Jet's Brand Products; Il4.0ct52; 
KK95605. 

JEWEL ELECTRIC PRODUCTS, INC. © 
Best buy. Jewel special indus- 
trialite, model 3309 ... Sheet. 
© 6Jan5l4.; KK93076. 

JEWELS BY D'ERI, INC. © 

The secret's out. (in Jewelry, Jan. 
1952, p. 17) Appl. author: Ralph 
F. Scudieri. © lJan^'2 (in notice: 
19£l); KK92369. 

JFG COFFEE COMPANY, INC. © 

Outstanding coffee achievement. 
Sheet. © 9Jun5i4.; KK975214-. 

JIFFY ENTERPRISES, INC. © 

Directions for use of no. 100 Jiffy 
picture hangers. New double pur- 
pose swivel hook. Sheet. Appl. 
author: Joseph Mayer Margulis. 
© lAug50; KK97282. 

Double purpose swivel hook picture 
hangers. Package of 6, 25/. 
Card. Appl. author: Joseph Mayer 
Margulis. © 31Dec51; KK9720I4.. 

Jiffy [picture] eyelets. 2 doz. 
pkgs. Label. Appl. author: 
Joseph Mayer Margulis. © l4.Jan5lt-; 
KK96662. 

Jiffy [picture] hangers. 2 doz. 
pkgs. Label. Appl. author: Jo- 
seph Mayer Margulis. © l4.Jan5l|; 
KK9666I. 

Jiffy, the swivel action wall hang- 
er, holds 10 lbs. 6 wall hooks, 
25/S package. Label. Appl. au- 
thor: Joseph Mayer Margulis. 
© lAug50; KK97205. 

A new way to hang wall decorations. 
The swivel action all purpose pic- 
ture hanger. Sheet. Appl. au- 
thor: Joseph Mayer Margulis. 
© 2Jan51; KK9755O. 

Picture hangers. 19^ pkg. °f 6. 
Label. Appl. author: Joseph 

Mayer Margulis. © \\ZB.n'j\i t ; 
KK96659. 

Picture hanging eyelets. 25^ pkg. 
Label. Appl. author: Joseph 
Mayer Margulis. © l4.Jan5l4.; 
KK96660. 

JOHNSON, JANE B. , AND VIRGINIA L. 
ROBERTS, d.b.a. FU-SH0U PRODUCTS. 
SEE Fu-Shou Products. 

JOHNSON (S. C.) AND SON, INC. © 

Car-Plate cleaner. Contents 1 U. S. 
pint liquid. Label. © !May52; 
KK957I4.O. 
Car-Plate wax. Contents 10 oz. 
U. S. liquid. Label. © 8Feb5l4.; 
KK97559. 
New deep shine formula. Deep gloss 
Carnu. Contents 20 oz. liquid. 
(Auto polish) Label. © !Dec53; 
KK95714-1. 

JOHNSON (SAM) AND SON'S FISHERIES, 
INC. © 

Fresh fish for mid winter and Lent 
195I4., from Skipper Sam. Folder. 






1954 



COMMERCIAL PRINTS AND LABELS 



55 



Appl. author: Sam Johnson. 
© 29Jan5l|; KK93682. 

This season's lowest prices. Skip- 
per Sam's guaranteed fresh fish. 
Pinal ed. Polder. © kMar5k; 

KK9ia3l;. 

JOHNSTON, W. DERRICK, d.b.a. HIGH PRES- 
SUHE EQUIPMENT COMPANY. SEE High 
Pressure Equipment Company. 

JONES (DAVY) SEA POOD, INC. © 

In the ocean yesterday, at Davy Jones 
today. Huge lobsters canda giant 
king crabs. (In the New York 
times, Nov. 25, 1953, P« 2) Appl. 
author: Henry H. Loewy. © 25Nov53; 
KK923614.. 

JOYCE-DETROIT COMPANY. © 

Diamond-Marc, the replaceable car- 
bide points for standard layout 
instruments. Card. Appl. au- 
thor: Thomas P. Kuzma. © l6Apr5k; 
KK96J4.6I4.. 

JUDSON DUNAWAY CORPORATION. © 

Banish the ghost of the past from 
your bathroom. Fresh, fragrant 
Vanish cleans toilet bowls with a 
fast, agitating action. (In Wom- 
an's home companion) Appl. au- 
thor: J. M. Mathes, inc. 
© lFeb52; KK9272I4.. 
No work, no worry, no moths. Kill 
them with Expello ex-ray vapor, 
(insecticide) Folder. Appl. au- 
thor: J. M. Mathes, inc. 
© 21 Jan 5k; KK930kO. 

JULIAN AND KOKENGE COMPANY. © 

Costume coordinated shoes, a fashion 
first by Foot Saver. (In Vogue, 
Apr. 1, 19514-. p. 59) Appl. au- 
thor: John J. Finlay. © lApr5l4-; 
KK914-909. 

Now for the very first time ... 
Shortback Foot Saver shoes. (In 
Vogue, Mar. 1, 1951)., p. 6l) 
Appl. author: John J. Finlay. 
© lMar5k; KK9I4.626. 

JUNIOR AUTO CLUB, INC. © 

Junior auto plate just like Dad's. 
(Children's toy) Label. Appl. 
author: Emanuel N. Feigin. 
© 10Dec53; KK92605. 

JUNIOR CHEF COMPANY. 

Junior Chef grill kit. Label. 
©Junior Chef Co., Frank A. Cas- 
tillo & Glade B. Bilby, sole own- 
ers; 6May5k; KK97kBk. 

JUNKER, LEO HELMHOLZ. 

Glare Guards, easy on your eyes. 
(Slip in aun shades) Label. 
©Leo H. Junker; 3Jun5k; KK975k3. 

JUSPOR FOODS. 

Just pour directly on griddle or 
waffle iron. Juspor pan cakes and 
delicious waffles. One quart liq- 
uid. Label. © Juspor Foods, a 
firm owned & operated by Joseph F. 
Rumley & Joseph P. Krenz; 2Feb5k; 
KK93296. 

Pan cakes and waffles. Poster. 
© Juspor Foods, a firm owned & op- 
erated by Joseph F. Rumley & Jo- 
seph P. Krenz; 22Mar5k; KK96609. 



KADLEC JERRY, d.b.a. DECORATOR TRENDS. 
SEE Decorator Trends. 

KAHN'S (E. ) SONS COMPANY. © 

All meat garlic franks. Net wt. 12 
oz. Label. © 21Sep53; KK926I5. 

All meat H. C. franks. Net wt. 12 
oz. Label. © 21Sep53; KK92616. 



All meat Kahnettes smoked sausage. 
Net wt. 12 oz. Label. 
© 21Sep53; KK92617. 

All meat Smoke y treats sausage. 

Net wt. 8 oz. Label. © 26Mar5kj 
KK96558. 

American Beauty sliced bacon. Net 
wt. 1 lb. Label. © 1 Apr 5k; 
KK96817. 

American Beauty wafer sliced bacon. 
Net wt. 1/2 lb. Label. 
© llMar5k; KK96559. 

Delicious [meat] loaf. Label. 
© 5Nov53; KK97226. 

The wiener the world approved. 
Kahn's new-easily digested all 
meat. Card. © 20Nov53; 
KK93701. 

KAISER-WILLYS SALES DIVISION, WILLYS 
MOTORS, INC. SEE Willys Motors, 
inc. 

KAMINETSKY, NATHAN, t.a. KAMINEX PROD- 
UCTS. SEE Kaminex Products. 

KAMINEX PRODUCTS. 

Kaminex safety plaster for complete 
plastering and patching. 50 lbs. 
net. Label. © Nathan Kaminet- 
sky, t.a. Kaminex Products; 
23Feb5l+; KK9kl62. 

KANE, FRANK E. © 

Counterirritant liniment. Contents 
k ounces. Label. © 29Mar5k; 
KK96927. 

KANSAS CITY WISH-BONE SALAD DRESSING 

COMPANY, INC. © 

The Kansas City Wlsh-Bone de luxe 
dressing, Frenchle's best. Con- 
tents 8 fluid oz. Label. Appl. 
author: Phillip A. Sollomi. 
© lFeb5k; KK93«3l4-» 

KASENIT COMPANY. © 

Kasenit surface hardening and heat 
treating compounds. 8 p. Appl. 
author: Kasenit, ltd. © lkMay5k; 
KK962lj.3. 

KATHER, ALFRED C. © 

Adventure in sewing. I show a se- 
ries of design patterns ... 
Sheet. © l8Feb5k; KK936k7. 

Air gauge, parts and information. 
Type LA. (Tire gauge) Sheet. 
© 30Sep53; KK9283I+. 

Red Bub'le air-gauge. (Fluid pres- 
sure) Sheet. © 2kSep53; 
KK93599. 

KATREEN FOODS. © 

Yogi bar for perfect balance. Net 
weight 1 1/2 ozs. (Candy) Label. 
Appl. author: Joseph Morris. 
© 8Feb53; KK92335. 

KAUFMANN (R. ANDM.) INC. © 

June in January jubilee. (Dresses) 
(In Life, Jan. 1)., 195k. P« 2k-25) 
© 31Dec53 (in notice: I95I4.) ; 
KK9251I4-. 

Summer coolers. Tonl Todd original 
[dressea] (In Glamour, May 19 5U-* 
p. 30-3D © 25Apr5l).; KK97W+.7. 

KEARNEY AND TRECKER CORPORATION. © 
Announcing Kearney & Trecker's tool- 
lease program. (Machine tools) 
(In American machinist, Feb. 15, 
195J+, p. 20-21) Appl. authors 
Peter Murphy. © 15Feb5k; KK9k888. 

Don't wait, investigate the Kearney 
& Trecker tool-lease program. (In 
Steel, Apr. 12, 195U. P« 73) 
Appl. author: Peter Murphy. 
© 12Apr5k; KK95587. 

When profits decline, bring costs in 
line with Kearney & Trecker's 



tool-lease program. (Milling & 
precision boring machines) (In 
American machinist, May 10, 195!)., 
p. 20-21) Appl, author: Peter 
Murphy. © 10May5k; KK96856. 

KEEN COMPANY. 

Amazing New Race concentrated liquid 
wall cleanser. Contents one quart. 
Label. © Charles Brooke Temple & 
Caleb Richmond Williamson, t. a. 
Keen Co.; 26Apr5k; KK95917. 
Now, a liquid wall cleanser that 
tops them all. New Race. Folder. 
© Charles Brooke Temple & Caleb 
Richmond Williamson, t.a. Keen 
Co.; l6Apr5k; KK9538I).. 

KEENAN, WILLIAM H., d.b.a. KEENAN 
SALES. SEE Keenan Sales. 

KEENAN SALES. 

XACT coffee dispenser. Label. 

©William H. Keenan, d.b.a. Keenan 
Sales (in notice: W. H. Keenan); 
20ct53; KK93032. 

KELLER RESEARCH CORPORATION. © 

Product news from Keller Research 
Corp. No. 1100 genuine Keller 
deluxe economizer valve. Sheet. 
Appl. author: Robert H. Hieger. 
© 26Jan5i|_; KK93336. 

KELLOGG COMPANY. © 

Corn flakes. Corn flakes kids. Net 
weight 6 ounces. cBeanie. Painted 
by3 Norman Rockwell. (Ready-to- 
eat cereals) Label. © 21Apr5k: 
KK96665. 

Corn flakes. Corn flakes kids. Net 
weight 8 ounces. cFreckles. Paint- 
ed by3 Norman Rockwell. (Ready- 
to-eat cereals) Label. © 21Apr5k- 
KK96663. *' 

Corn flakes. Corn flakes kids. Net 
weight 8 ounces. cPigtails. Paint- 
ed bys Norman Rockwell. (Ready- 
to-eat cereals) Label. © 21Apr5k; 
KK96666. 

Corn flakes. Corn flakes kids. Net 
weight 8 ounces. cSIs. Painted bya 
Norman Rockwell. (Ready-to-eat 
cereals) Label. © 21Apr5k; 
KK9666k. 

KEMP (E. F. ) CORPORATION. © 

Golden Glow nuts. Net wgt. 6 lbs. 
Label. © lDec53; KK971I1.9. 

Step A Head mixed salted nuts. 
1 lb. net. Label. © 31Dec53; 
KK93126. 

KENBROOK LABORATORIES, INC. © 
Nip; stops the cause of odors. 
(Garbage & sewage deodorant) 
Label. © HDec53; KK926I9. 

KENDALL, CHARLES S. AND MARY T. KEN- 
DALL, owners of DESERT CHIMES. SEE 
Desert Chimes. 

KENDALL, MARY T. AND CHARLES S. KEN- 
DALL, owners of DESERT CHIMES. SEE 
Desert Chimes. 

KENDALL POODS, INC. © 

Walter Kendall fives kibbled dog 
food. Net wt. k lbs. Label. 
© 31Jan51; KK95136. 

Walter Kendall fives kibbled dog 
food with chlorophyllin. Regular 
size. Net weight 25 lbs. Label. 
© 21Jan5k (in notice: 1953); 
KK95137. 

Why a fives lifetime feeding plan 
for your dog? (In Kennel review, 
Apr. 195k, p. 7) © lApr5k; 
KK96295. 



56 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



KENN AUTO RENTAL, INC. © 

In Florida, a oar with a room. 
Polder. Appl. author: Bachman. 
Kelly & Trautman, inc. © 20Apr54; 
KK965&5* 

KENNATRACK CORPORATION. © 

Kennatrack sliding door hardware. 
Ideas for more room in every room. 
Pamphlet. Appl. author: Juhl Ad- 
vertising Agency. © 10Feb54; 
KK91+015* 
We wuz [sic] framed. Kennaframe. 
(Sliding doors) Folder. Appl. 
autnorVjuhl Advertising Agency. 
© 2i|Mar5H.; KK94-868. 

KEN-SEAL COMPANY. 

Quick sealing new Ken-Seals, seals 
baby food jars. Card. ©Kenneth 
E. Rosenlof, d.b.a. Ken-Se,al Co.; 
20Feb54-J KK95971* 

KENTILE, INC. © ^ 

Colorful as a peacock. Beautliui 
new Kenflex floors Vinyl tile stay 
shining clean with damp moppings. 
(In Life) © 13Apr5i| (in notice: 
1955); KK96537. 

KenFlex Vinyl tile, an amazing new 
advance in Vinyl flooring. Fold- 
er. © 15May53; KK9W50. 

Save money. You can install a beau- 
tiful Kentile floor like this for 
only $22.90. (In the Saturday 
evening post, Jan. 31, 1953. P» 
79) © 31Jan53; KK92625. 

Turn your attic into a colorful new 
room. Install a long-lasting Ken- 
tile floor like this for only 
$17.50. (In Better homes and gar- 
dens, Mar. 1953) © 23Feb53; 
KK95680. 

KEY DRUG COMPANY. 

Super drug stores. (General mer- 
chandise) (In Rochester times- 
union, Rochester, N. Y. , Mar. 4., 
195)+, p. 20) ©Key Drug Co. & 
Storm Advertising Co., Inc. (In 
notice: Key Drug-Storm Adv. Co., 
inc.); 1+Mar54; KK95572. 

KEYNOTE COMPANY. © n o*,*, 

The Key Note organ Lite, It llgnts 
the keys, It lights the notes. 
Folder. ©90ct53; KK93052. 

KEYSTONE STEEL AND WIRE COMPANY. © 
We'll help you save more baby chicks 
... Look for this sign for better 
values in poultry supplies. 
(Fence) (In Successful farming, 
Feb. I95I4, p. 20) Appl. author: 
Fuller & Smith & Ross, Inc. 
© 25Jan5H- (in notice: 1953). 
KK93988. 

KIEKHAEFER CORPORATION. © 

Klekhaefer Mercury. A lifetime 01 
' outboard [motor] progress packed 
into 15 fabulous years. Folder. 
Appl. author: Baker, Johnson & 
Dickinson. © 12Jan54'. KK97553- 

KIMBERLY-CLARK CORPORATION. © 

Let's swap ideas. [l^O-page hand- 
book] (Paper) (In American 
printer, June 1954., p. bb-b() 
Appl. author: Harvey Clements. 
© 25May5l+; KK97216. 
Let's swap ideas. [1+8 page booklet: 
Trouble shooting for printers] 
(Paper) (In American printer, Apr. 
19$, p. 48-49) APP 1 * author: 
Harvey Clements. © 25Mar54; 
KK95995* 
Let's swap ideas. [Men loading pa- 
pers on hand truck] (In American 
printer, Mar. 1954. P« 6_ 7> 



Appl. author: Harvey Clements. 
© 25Feb54.; KK95996. 

Let's swap ideas. [New booklet: 
Trouble shooting for printers] 
(In American printer, Jan. 1954» 
p. 6-7) Appl. author: Harvey 
Clements. © 26Dec53; KK93059. 

Let's swap ideas. cPaper stock in 
cartons:> (In American printer, 

Dec. 1953, P. 22-23) A PP^ w au ;,. 
thor: Harvey Clements. © 25Nov53; 

KK92631+. 

Let's swap ideas. cTwo boys with 
dog3 (In American printer, May 
1954, p. 8-9) Appl. author: 
Harvey Clements. © 2£Apr54; 
KK96808. 

Let's swap ideas. cTwo boys with 
kites (In American printer, Feb. 
1954, P- 46-47. Appl. author: 
Harvey Clements. © 2?Jan54; 
KK914.727. 

KING OF CHECKERS, INC. © 

King of Checkers. New game, com- 
plete with four player checker 
board. Label. Appl. author: 
A. Hulcher. © 15Mar53; KK97689. 

KINGSPORT PRESS, INC. © 

B. Franklin. (Books, the image of 
America, by Earl S. Miers and Paul 
M. Angle, no, 12) (In Publishers- 
weekly, Jan. 2, 1954» P' °9) 
© 2Jan54-; KK92574.. 

Beniamin Harris. (Books, the image 
of America, by Earl S. Miers and 
Paul M. Angle, no. 17) (^Pub- 
lishers' weekly, June 5, 1954-, p. 
2501) © 5Jun5lt.; KK97008. 

Edward Bellamy. (Books, the image 
of America, by Earl S. Miers and 
Paul M. Angle, no. ll+.) (In Pub- 
lishers' weekly, Mar. 6, 1954, P« 
1285) © 6Mar54; KK94381. 

Horatio Alger, Jr. (Books, the 
image of America, by Earl s « 
Miers and Paul M. Angle, no. 15) 
(In Publishers' weekly, Apr. 3, 
1954, p. 1623) © 3Apr545 
KK95082. 

Thomas Paine. (Books, the image of 
America, by Earl S. Miers and Paul 
M. Angle, no. 13) (In Publishers' 
weekly, v. 165, no. 6, p. 809) 
© 6Feb54; KK93677. 

U. Sinclair. " (Books, the Image of 
America, by Earl S. Miers and Paul 
M. Angle, no. 16) (In Publishers' 
weekly, May 1, 1954-. P' 1 929) 
© lMay5it-; KK95864. 

KINNEY, WILL C. , d.b.a. PORTABLE ALU- 
MINUM IRRIGATION COMPANY. SEE 
Portable Aluminum Irrigation Com- 
pany. 

KITCHEN ART FOODS, INC. © 

Py _0-My puddin' cake mix. Caramel 
pecan flavor. 10 oz. net wt. 
Label. Appl. author: George L. 
Sternfield. © 15Dec53; KK97603. 
Py-0-My puddin' cake mix. Cnocolate 
flavor. 10 oz. net wt. Label. 
Appl. author: George L. Stern- 
field. ©15Dec53; KK97004.. 
Py-0-My puddin' cake mix. Vanilla 
flavor. 10 oz. net wt. Label. 
Appl. author: George L. Stern- 
field. © 15Dec53; KK97605. 

KLAYMAN, SAUL, d.b.a. K0BEY DESIGNS. 
SEE Kobey Designs. 

KLEEN-KEY, INC. © 

Kleen-Key, a stain-free [chemical J 
lubricant. Label. Appl. author: 
C. M. Fink. ©15Apr545 KK9596O. 



KOBEY DESIGNS. 

Charcoal, keeps your plants green. 
Net wgt. 2 to 3 ozs. (Fertilizer) 
Label. © Saul Klayman, d.b.a. 
Kobey Designs; 3Feb54.; KK93I4.9I. 

Charcoal, the Invaluable [fertiliz- 
er] Folder. © Saul Klayman, 
d.b.a. Kobey Designs; 3Feb54.; 
KK94078. 

It's new. Kobey' s charcoal [ferti- 
lizer] Sheet. © Saul Klayman, 
d.b.a. Kobey Designs; 3 F eb54; 
KK9U077- 

KOCH, LOUIS. © 

Krey on the label, quality on the 
table. 1954. baseball chart. 
(Meat products) Sheet. 
© 20Apr54.; KK96573. 

K0H0UT, INC. © 

Unofficial telephone numbers, Chi- 
cago fire department and official 
police directory. (Equipment, 
uniforms & clothing) Folder. 
Appl. author: Joseph G. Kohout. 
© 14.Jun54-; KK97378. 

K0N0, ALEXANDER, BLANCHE K0N0 AND 
FLORENCE K0N0 SMITH, d.b.a. K0N0 
MANUFACTURING COMPANY. SEE Kono 
Manufacturing Company. 

KONO, BLANCHE, ALEXANDER KONO AND 

FLORENCE KONO SMITH, d.b.a. KONO 

MANUFACTURING COMPANY. SEE Kono 
Manufacturing Company. 

KONO MANUFACTURING COMPANY. 

Beauty at her finger tips. Kono's 
Karess [spectacle frames] (In 
the Optometrlc weekly, Jan. 7, 
1954., p. 2) © Alexander Kono, 
Blanche Kono & Florence Kono 
Smith, d.b.a. The Kono Mfg. Co.; 
7Jan54; KK92893. 
Extras are important, like the flat- 
tery of a classic eye shape ... 
(Spectacle frames) (In the Eye, 
ear, nose & throat monthly, Feb. 
1954, p. 78) ©Alexander Kono, 
Blanche Kono & Florence Kono 
Smith, d.b.a. Kono Mfg. Co.; 
lFeb5l+; KK93736. 

Naturally, it's Kono. (Spectacle 
frames) (In the Eye, ear, nose & 
throat monthly, Mar. 195M-> P' 1 44- 
II4O5) © Alexander Kono, Blanche 
Kono & Florence Kono Smith, d.b.a. 
Kono Mfg. Co.; lMar54-; KK956O4.. 

K0PS BROTHERS, INC. © 

Another Nemo exclusive embroidered 
cotton bras designed by Lilly 
Dachl. (In Corset & underwear re- 
view, Apr. 19^4, p. 80) © 31Mar54; 
KK94920. 
Nemo Sugar «N' Spice and everything 
nice, that's what spring promo- 
tions are made of. ( Corsetry) 
(In Corset & underwear review, 
Feb. 19514., p. 80) © 7Feto5U; 
KK93502. 

K0RFUND COMPANY, INC. © 

Here's how air conditioning vibra- 
tion problems have been solved 
with Korfund vibration control. 
Bulletin H1A. Sheet. Appl. au- 
thor: Donald H. Vance. © 4 Jan 54; 
KK93168. 

K0ST, BERNARD. SEE Kost, Joseph L. 

K0ST, JOSEPH L. 

Slide-Sleeper. Something new, some- 
thing different, a modern sofa and 
a bed for two. Sheet. © Joseph 
L. Kost & Bernard Kost; 4.Jun5l+; 
KK97525- 



1954 



COMMERCIAL PRINTS AND LABELS 



57 



KOTARIDES BAKING COMPANY. © 

Mary Jane enriched bread. Wt. 16 
ozs. Label. Appl. author: Ray- 
mond Hudson. © HDec52; KK96727. 

KRAFT FOODS COMPANY. © 

Hey mom make some more, this Is 

really swell. Caramel popcorn on- 
a-cob. (In the Comic weekly, Feb. 
7, I95I4., p. 5) Appl. authors J. 
Walter Thompson Co. © 7Feb5lj.; 
KK95889. 

KRAUSE (L. J.) COMPANY. © 

Scot-Shoot celular targets. Card. 
Appl. author: L. J. Krause. 
© U|Feb5l(.; KK96922. 

KREHBIEL, HELMER 0RTO1!. © 

It's a good rule to use Pyrocones 
... for control of progressive 
firing of kilns. Ruler. 
© lODec53; KK93385. 

KRENZ, JOSEPH P. AND JOSEPH F. RUMLEY, 
owning and operating the firm JUSPOR 
FOODS. SEE Juspor Foods. 

KRESGE, JOHN E., t.a. KRESGE FARM. 
SEE Kresge Farm. 

KRESGE FARM. © 

A thrill in eating Pennsylvania 
Dutch food. 1 doz. 12 oz. jars. 
Cardboard. © John E. Kresge, 
t.a. Kresge Farm; 17May54.; 
KK975MJ-. 

KRIDEL, MORTON, AND LELAND S. MC- 
CLELLAND, d.b.a. K AND K ADVERTIS- 
IHG. SEE M and K Advertising. 

KRUYSMAN (N. L. AND E. W.) INC. © 
Redweld catalogue. (Filing sup- 
plies) 18 p. Appl. author: 
Nicholas Leonard Kruysman. 
© lDec53; KK9U4-93. 

KTAV PUBLISHING HOUSE. © 

Magi-Quiz of Jewish knowledge. 

Electric question and answer game. 
Label. Appl. author: Gabe Jo- 
sephson. © lFeb54; KK96589. 

KUKLICH, R. JOSEPH. © 

We'll change your buck, and maybe 
your luck. Lucky change dollars. 
(Refrigerators) Sheet. 
©15Jul53; KK95755. 

KULWIN, SEYMOUR, d.b.a. JEFFREY- ALLAN 
INDUSTRIES, INC. SEE Jeffrey-Allan 
Industries, inc. 

KWIKSET SALES AND SERVICE COMPANY. © 
The Kwikset J+00 line. Kwikset lock- 
sets. Folder. Appl. author: 
Lewis K. Woodward. © 12Jan54 (in 
notice: 1953); KK95628. 
Your key to the finer residential 
market. The new Kwikset 600 line. 
(Locksets) Folder. Appl. au- 
thor: Lewis K. Woodward. 
© 15May5lj.; KK97276. 



LMW ENTERPRISES. 

The exciting new game. Tennis bas- 
ketball. Sheet. © Thomas C. 
Winston, Lawrence J. Lumb, Clifton 
E. Miles ft David Whittemore, d.b.a. 
LMW Enterprises; 10Mar5lj.; KK9I4.589. 

LAJOSA BOTTLING DISTRIBUTORS. © 
Cuts ironing time in half. Magic 
Rinse textile softener. Label. 
ApDl. author: Samuel C. Master- 
nick. © lFeb5i4.; KK9M4.07. 

LAMBERT COMPANY. © 

Anti-enzymes, how important are they 
in dental care? Listerlne antl- 
zyme tooth paste. Folder. 
© 2bApr5i|.; KK965I+O. 



Bacteria and your health. Listerlne 
antiseptic. [Wall chart] (In 
What's new In home economics, Apr. 
1951+, P« 85-88) ©12Apr5l4.; 
KK96585. 

Bacteria, friend or foe? Listerlne 
antiseptic. Folder. © 26Apr5l+; 
KK96539- 

Friend or foe? Listerlne antiseptic. 
[Wall chart] Sheet. © 26 Apr 5J+; 
KK96538. 

Let's talk teeth. Listerlne anti- 
zyme tooth paste. [Wall chart] 
(In Forecast for home economists, 
Feb. 1954, p. 53-60) © 22Jan5k; 
KK9JJ.87I1.. 

LAMME, RUTH B. © 

Hookie-Lookie [hooked] rag-frame 
easel. Directions. Folder. 
© 15May5J+; KK97002. 

LAMPKIN LABORATORIES, INC. © 
FM modulation meter; type 205A. 
Bulletin no. 251^26. Sheet. 
Appl. author: Guy Forest Lampkin. 
© 3Mar5lj.; KK9I4.299. 

LANDERS, FRARY AND CLARK. © 

Add glamour to better coffee. Uni- 
versal Coffeematic. (In House 
beautiful, Mar. I95I4., 'p. 72) 
Appl. author: Goold & Tierney, 
Inc. ©25Feb5l4.; KK9I1IOI4.. 

It's new, it's beautiful, it's for 
modern living. Universal copper 
Coffeematic. (In Sunset, May 
19514., p. 22I4.) Appl. author: 
Goold & Tierney, inc. © 21+Apr5l4.; 
KK95867. 

The new amazingly different supei- 
Jet 99 ... Universal [vacuum 
cleaner] (In Look, Apr. 6, 19 5^ > 
p. 5O-5D Appl. author: Goold & 
Tierney, inc. © 23Mar5l4.; KK9I4.792. 

LANGENDORF UNITED BAKERIES, INC. © 
Flavorful, nutritious, Langendorf 
white enriched bread. Min. wt. 15 
oz. Label. © 29Jan5l4.; K^l^l).. 

LANNING, J. CLAIR. © 

New Whiff en chips. Green onion fla- 
vor. Net wt. 2 oz. (Wafer-like 
chips) Label. © 25 Jan 51+ ; 
KK93451+. 

LA PEARL, ROY, JR. © 

Nu-Fish rubber line; 1+9 jz. (Sport; 
Label, © 19Feb5l4.; KK914-539. 

LA PINE (ARTHUR S.) AND COMPANY. © 

Atom models according to Stuart and 

Briegleb, for the construction of 

molecular models. (Laboratory ap- 

naratus) 7 p. Appl. author: 

Arthur S. La Pine. © lDec53; 
KK9I+5I4.O. 

LARSON, A. W. © 

Spot marker. (For use when sending 
clothes to cleaners) Label. 
© LMar54; KK91+652. 

LAVENSON BUREAU OF ADVERTISING, INC. © 
Ad-ventures. 2 pamphlets. 

No. 35. © 19Apr5i+; KK971+52. 
No. 36. © Uun5l4.; KK971+53. 



LAWSKY, MAX W. , d.b.a. AMARNA. 
Amarna . 



SEE 



LAZY C RANCH, INC. © 

Be a real Texas rancher. (Sale of 
realty) Poster. Appl. author: 
Steve Booke. © 19Apr5l4-; KK9581+8. 

LEBENDIG, ROBERT, ROBERT SEGIL, 

THEODORE WILLIAMS AND HARRY SNYDER, 
composing the partnership SO-EZE 
COMPANY. SEE So-Eze Company. 



LEBLANC (G. ) COMPANY. © 

Why inventory control? Instructions 
for using the Leblanc inventory 
and sales control system. 6 p. 
© 31Aug53; KK9U6O5. 

LECTROCHEMICS. © 

Chemical experiments using elec- 
trons. Lectochem, electrochemis- 
try set. (Toy) Label. Appl. 
author: Lectrochemics, a partner- 
ship composed of Laible Hoffmitz, 
Manuel Shaw & Abraham Saslove. 
© 15Feb5i).; KK9I4.36O. 

LEDERMAN, GEORGE AND HARVEY S. LEDER- 
MAN, d.b.a. PLAUT AND LEDERMAN. 
SEE Plaut and Lederman. 

LEDERMAN, HARVEY S. AND GEORGE LEDER- 
MAN, d.b.a. PLAUT AND LEDERMAN. 
SEE Plaut and Lederman. 

LEE (H. D.) COMPANY. © 

At school, after school, Lee Riders 
belong. [Young boy talking on 
telephone] (Cowboy jeans) (in 
Life, Apr. 26, 1954. P^ 168) 
Appl. author: Dean Pennington. 
©23Apr5lj.; KK965U+. 

Dad's day news. Lee matched shirts 
and pants most practical gift in 
town. You too will get new cus- 
tomers, ring up extra sales. (In 
Men's wear, Apr. 30, 195^, p. 109) 
Appl. author: Dean Pennington. 
© 30Apr5i4.; KK96562. 

Double-duty denims. Lee dungarees 
for work, for home. [Man on top 
of building] (In Life, Jan. 25, 
X95U-» P« lit-6) Appl. author: 
Arthur J. Gillespie. © 22Jan5^; 
KK93167. 

Engineers, firemen, maintenance men, 
carmen. They all wear rugged Lee 
railroad clothes. (In Brotherhood 
of Locomotive Firemen and Engine- 
men's magazine, Mar. 1951;, p. I4. of 
cover) Appl. author: Arthur J. 
Gillespie. © lMar^lj.; KK9IJ.503. 

Famous for comfort and wear at work. 
Lee clothes are tops around home. 
cPaint scene; man & boy in work- 
shops (Matched shirt & pants) 
(In Adventure, June 19$lj., P« 55) 
Appl. author: Dean Pennington. 
© 10Apr51j.; KK96271J-. 

Famous for comfort and wear at work. 
Lee clothes are tops around home. 
cPaint scene; workman holding doora 
(Jeans & overalls) (In Railroad 
magazine, June 1954> P« 101) 
Appl. author: Dean Pennington. 
© 20Mar5l4-; KK96618. 

Famous for comfort and wear at work. 
Lee clothes are tops around home 
too. cPaint scene; man & boy in 
workshop; workman holding doors 
(Matched shirt & pants) (In Life, 
May 10, 1954, P. 57) Appl. au- 
thor: Dean Pennington. © 7May51|; 
KK96560. 

Famous for comfort and wear at work. 
Lee clothes are tops around home 
too. [Workshop scene] (Matched 
shirt & pants, overalls, dungarees 
& cowboy pants) (In Argosy, May 
I95I+, p. 13) Appl. author: Dean 
Pennington. © 20Apr5l4.; KK96275. 

Farm wife tells why she likes Lee 
work clothes. (In Farm journal, 
Mar. 1951;, p. 86) Appl. author: 
Arthur J. Gillespie. © 15Feb5l4.; 
KK94880. 

Fun together, your family, looking 
so clean and cared-for ... (Cow- 
boy jeans, matched shirt & pants) 
(In Ladies' home journal, June 
!954. P. 114) Appl. author: Dean 
Pennington. © 27May5l(.; KK97231. 



58 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



LEE (H. D.) COMPANY. Cont'd. 

Lee Riders are tops with our crowd, 
gays Cadet Captain Milt Hager, 
Western Military Academy. (Dunga- 
rees) (In Boys' life, Mar. 195k, 
n. 75) Appl. author: Arthur J. 
Gillespie. © 25Fe*5H-; ^310. 

Lee Riders have the western fit we 
go for, says star athlete Jack 
Jost. (Dungarees) (In Boys' 
life, May 195k> p. 60) Appl. au " 
thor: Arthur J. Gillespie. 
©25Apr53; KK96210. 

Lucky boy your son, whose mother 
knows how to dress him like one 
of the gang in Lee Riders, the 
authentic western cowboy jeans. 
(In Ladies' home Journal, May 
195k, p. 186) Appl. author: 
Arthur J. Gillespie. © 29 Apr 5k; 
KK96912. 

Merchants say, retail sales curves 
go up with Lee promotions. 
(Matched shirts & pants, overalls, 
dungarees) (In Men's wear, Mar. 
26, 195k. P- 88) Appl. author: 
Dean Pennington. © 26Mar5k; 
KK95857. 

On the job and around home. (Match- 
ed shirt & pants & overalls) (In 
Brotherhood of locomotive firemen 
& enginemen's magazine, May 195k» 
p. k o f cover) Appl. author: 
Arthur J. Gillespie. © lMay5k; 
KK96679. 

Practical vacation clothes. [Man & 
boy with suitcases; woman & girl 
in background] (Matched shirts & 
pants) (In Texas rangers (thrill- 
ing publications), July 195^> P» 
7) Appl. author: Dean Penning- 
ton. © lMay5k; KK97732. 

Practical vacation clothes. [Motel 
scene] (Jeans, matched shirt & 
pants) (In the Progressive farm- 
er, June 195k» P« ko) Appl. au- 
thor: Dean Pennington. © 15May5k; 
KK966k2. 

Set for vacation in Lee Riders. 
Trimmest, toughest cowboy jeans 
that ever came out of the west. 
(In the National future farmer, 
spring 1951+. P. U5) Appl. au- 
thor: Arthur J. Gillespie. 
© 1 Apr 5k; KK95kOO. 

Top blue jeans style. The Lee Rider 
look. (In Life, Apr. 26, 195^, P« 
168) Appl. author: Dean Penning- 
ton. © 23Apr5k; KK95856. 

Toughest farm clothes, Lee guaran- 
tees you finest fit, wear and com- 
fort or your money back. (Over- 
alls & dungarees) (In Farm jour- 
nal, Feb. 195k, P. 28) Appl. au- 
thor: Arthur J. Gillespie. 
© HJan5k; KK93738. 

U. S. workers dress up, look better, 
work safer in Lee tailored-size 
clothes. [Cafeteria scene] 
(Matched shirt & pants) (In Rail- 
road magazine, Apr. X95I+, p. 107 ) 
Appl. author: Arthur J. Gillespie. 
© 20 Jan 5l+; KK9k312. 

U. S. workers dress up, look better, 
work safer in Lee tailored-size 
clothes. [Cafeteria scene; 2 in- 
sets] (Dungarees, matched shirts 
& pants, work suits) (In Life, 
Feb. 22, 195k, p. k6) Appl. au- 
thor: Arthur J. Gillespie. 
© 19Feb5k; KK93986. 

Which fellow isn't wearing Lee 

Riders? Snapshot from last fall's 
F. F. A. Convention. (Cowboy 
pants) (In the National Future 
Farmer, winter 195k» P- 39) 
Appl. author: Arthur J. Gillespie. 
© Uan5L; KK93159. 



Your family. Always yours, as you 
see them at home ... (Matched 
shirt & pants, blue jeans) (In 
Ladies' home journal, Dec. 1953, 
p. lkO) Appl. author: W. L. 
Spencer. © 25Nov53; KK92kl2. 

Yours, and their appearance reflects 
your love and care. [Ping pong 
scene] (Cowboy jeans, matched 
shirts & pants) (In Ladies' home 
journal, Apr. 195k» P« ^48) 
Appl. author: Dean Pennington. 
© 30Mar5k; KK9656I. 

LEE OF CHICAGO. 

Sona, your basic aid to a perfect 
make-up. (Cosmetic) Folder. 
Appl. author: Wynema Lastfogel, 
professionally known as Jenette 
Evans. © Lee Ratner, d.b.a. Lee 
of Chicago; l6Mar5k; KK9k387» 

LEE RUBBER AND TIRE CORPORATION. © 
Doggone it, but no loss to the hold- 
er of a Lee road hazard guaranty. 
Appl. author: Benjamin Eshleman 
Co. ©200ct52; KK9klk0. 

DEEMING (THOMAS) AND COMPANY, INC. © 
Peter Pain sews up a seamstress. 
Ben-Gay. (Medicinal ointment) 
(In Puck, the comic weekly, Jan. 
31, 195k, p. 2) © 30Jan5k; 
KK9313L 

LEHMAN BROTHERS. © 

Another Sterling product. Aquaseal, 
a high grade aquarium cement. One 
pound net. Label. Appl. author: 
Ernest Lehman. © 17Nov53; 
KK9336k. 

Colorsand to beautify your fish- 
globes, aquariums, rock gardens 
... A Sterling product. Contents 
2 lbs. net. Label. Appl. au- 
thor: Ernest Lehman. © HDec53; 
KK93363. 

Mi-D-Stroy insect spray, specially 
concentrated. Label. Appl. au- 
thor: Ernest Lehman. © 3Dec53; 
KK93365. 

A Sterling product, Hide-X pine oil 
deodorizing disinfectant. 8 fl. 
oz. Label. Appl. author: Ernest 
Lehman. © 2kNov53; KK93362. 

LEVINSOHN (J.) COMPANY, INC. © 

Holiday cake & candy decorations. 
Folder. © 22Jan5k; KK93388. 

LEVITT, D. J. © 

Announcing a new loan plan. uonii- 
dential personal loans $25 to 
$1000., Postal Finance Company. 
Sheet. ©l6Apr5k; KK95369. 

LEV0L0R L0KEHTZEN, INC. © 

Do you know that Venetians can be 
made to fit into corners? (In 
House beautiful, Nov. 1952, p. 
308) © 200ct£2; KK92795. 

From head to toe you're sure with 
Levolor custom Venetians. (In 
Better homes and gardens, Apr. 
195k, p. 10) ©20Mar5k; KK9k682. 

The tag that's it for matched qual- 
ity and color, easy-to-clean Vene- 
tians. (In American home, Oct. 
1950, p. 151) © 20Sep50; 
mi9278i: 

LEVY (HENRY S.) AND SONS, INC. © 
Mouth-watering, Levy's real Jewish 
rye (with or without seeds) 
[Bust portrait of smiling female 
wearing cap] (Bread) (In the New 
York times, Feb. 1, 195k, p. 6) 
Appl. author: Doyle Dane Bernbach, 
inc. © lFeb5k; KK93Wi-. 
Mouth-watering, Levy's real Jewish 
rye (with or without seeds) [Man 
in straw hat] (Bread) (In the 



New York times, Feb. 8, 195k, P« 
6) Appl. author: Doyle Dane 
Bernbach, inc. © 8Feb5l|.; KK93669. 

Mouth-watering, Levy's real Jewish 
rye (with or without seeds) cTwo 
females; one whispering to the 
other one who is eating breads 
(In the New York times, Jan. 25, 
195k, P» 6) Appl. author: Doyle 
Dane Bernbach, inc. © 25Jan5k 
(in notice: 1953); KK93112. 

LEWIN (WILLARD J.) COMPANY, INC. © 
Petti-Sol, by Penny Dale. Nylon 
can-can petticoat for saucy si- 
rens. Label. Appl. author: 
Robert N. Lewin. © 10Feb5k; 
KK9kkl5. 

LEWIS ASPHALT ENGINEERING CORPORA- 
TION. © 

What's your waterproofing problem? 
Karnak. (In Engineering news-rec- 
ord, v. 152, no. 20, p. 15k) 
Appl. author: Wilson, Height, 
Welch & Grover. © 20May5l(.; 
KK9660k. 

LEWYT CORPORATION. © 

Only Lewyt [vacuum cleaner] cleans 
rugs k ways at once. [Cleaner at 
left in illus.] (In Life, Mar. 
15, 1954, P. 93) Appl. author: 
Hicks & Greist, inc. © 12Mar5k; 
KK9k377. 
Only Lewyt [vacuum cleaner] cleans 
rugs k ways at once. [Cleaner at 
right in illus.] (In the Saturday 
evening post, Apr. 17, 195^, p. 
l6l) Appl. authors Hicks & 
Greist, inc. © lkApr5k; KK95I4.56. 

Only Lewyt [vacuum cleaner] cleans 
rugs k ways at once. [Woman in 
flowered apron running cleaner] 
(In Look, May 18, 195k, P« 21) 
Appl. author: Hicks & Greist, inc. 
©I l May5k; KK95866. 

Only Lewyt [vacuum cleaner] cleans 
rugs k ways at once. [Woman in 
striped apron running cleaner] 
(In Better homes & gardens, June 
195k, p. 30) Appl. author: Hicks 
& Greist, inc. © l8May5k; 
KK9651k« 

LEYS0N, BURR W. © 

Dot target; 50 feet. For iron or 
scope sights. (Sporting arms & 
ammunition) Sheet. © lMar5k; 

KK9k32k. 

LIBBEY OWENS FORD GLASS COMPANY. 

Corrulux [plastic panels] for patio 
roof, carport or breezeway. 
Sheet. © Libbey Owens Ford Glass 
Co., Corrulux Division; 26May5k; 
KK96853. 
Plan details, shatterproof Corrulux, 
low cost daylighting panels . . . 
(Plastic building panels) Folder. 
Appl. author: Robert N. Aylin. 
© Corrulux Div. , Libbey Owens Ford 
Glass Co.; 10Feb5k; KK93728. 

Shatterproof Corrulux translucent 
[plastic building] panels. [Enve- 
lope stuffer] Folder. Appl. au- 
thor: Robert N. Aylin. © Corrulux 
Div., Libbey Owens Ford Glass Co.; 
10Feb5k (in notice: 1953); 
KK93729. 

LIBBY, MCNEILL AND LIBBY. © 

Frozen fresh tangerine juice, con- 
centrated. Net 6 fl. oz. Label. 

© Mar5k; KK9ki53« 

LIEEMANN BREWERIES, INC. © 

Adrienne Garrett, elected M 1 ss 

Rheingold 195k. (In the New York 
times magazine, Dec. 20, 1953, P« 
kb) Appl. author: Foote, Cone & 
Belding. © 20Dec53; KK9k730. 



1954 



COMMERCIAL PRINTS AND LABELS 



59 



Adrienne Garrett forecasts: March 
will be extra dry for every Rhein- 
gold dealer. [Miss Rheingold with 
hand in purse; Douglas Fairbanks, 
Jr.] (In Connecticut beverage 
journal blue book, Mar. 1954, P« 
155) Appl. author: Foote, Cone & 
Belding. © IMa^; KK95266. 

Douglas Fairbanks, Jr. opens the 
19514. season on the Rheingold the- 
atre. (In New York post, Feb. 1, 
I95J4., p. 20) Appl. author: 
Foote, Cone & Belding. © lFeb5l|; 
KK96993. 

Here's the April power that means 
more business for Rheingold deal- 
ers. [Miss Rheingold '5I4. & han- 
som; photo of Douglas Fairbanks, 
Jr.] (In Connecticut beverage 
journal blue book, Apr. 1954> P« 
II4.9) Appl. author: Foote, Cone 
& Belding. © lApr5i+; KK96611. 

May will be a month of soaring sales 
for Rheingold dealers. [Miss 
Rheingold '51). in garden; photo of 
Douglas Fairbanks, Jr.] (In Con- 
necticut beverage journal blue 
book, May 1954, p. 136) Appl. 
author: Foote, Cone & Belding. 
© lMay5L(.; KK966IO. 

Meet the stars who lead the big pa- 
rade of Rheingold advertising in 
19514.. [Miss Rheingold '514. & 
great dane] (In Connecticut bev- 
erage journal blue book, Jan. 
I95I4., p. 117) Appl. author: 
Foote, Cone & Belding. © Uan5l4.; 
KK92I4.9I4.. 

My beer is Rheingold, the dry beer, 
says Adrienne Garrett, Miss Rhein- 
gold I95I4.. [Miss Rheingold & pop- 
corn party] (In New York post, 
Feb. 8, 1954. P. 17) Appl. au ~ 
thor: Foote, Cone & Belding. 
© 8Feb5l4.; KK969914- 

My beer is Rheingold, the dry beer, 
says Adrienne Garrett, Miss Rhein- 
gold I95I+.. [Miss Rheingold buying 
roasted chestnuts] (In Daily 
news, New York, Mar. 1, 195^> P« 
I4.I) Appl. author: Foote, Cone & 
Belding. © !Mar5lj.; KK97495* 

My beer is Rheingold, the dry beer, 
says Adrienne Garrett, Miss Rhein- 
gold I95I4.. [Miss Rheingold * 5J4. & 
hansom] (In New York journal 
American, Mar. 27, I95I4., comic 
section) Appl. author: Foote, 
Cone & Belding. © 27Mar5l(.; 

My beer is Rheingold, the dry beer, 
says Arlene Dahl. (In Daily mir- 
ror, New York, Dec. 9, 1953, P« 
11) Appl. author: Foote, Cone & 
Belding. © 9Dec53; KK95265. 

My beer is Rheingold, the dry beer, 
says Burt Lancaster. (In Daily 
news, New York, Oct. 12, 1953> P» 
kl) Appl. author: Foote, Cone & 
Belding. © 120ct53; KK92858. 

My beer is Rheingold, the dry beer, 
says Charles Boyer. (In Daily 
news, New York, Mar. 15, 1954* P* 
39) Appl. author: Foote, Cone & 
Belding. © 15Mar5l4.; KK97J+97* 

My beer is Rheingold, the dry beer, 
says Eleanor Parker. (In Daily 
news, Oct. 5, 1953, p. UD Appl. 
author: Foote, Cone & Belding. 
© 50ct53; KK929O5. 

My beer is Rheingold, the dry beer, 
says Irene Dunne. (In the New 
York times, Jan. 22, I95I4., p. 50) 
Appl. author: Foote, Cone & Beld- 
ing. © 22 Jan 514.; KK97l4.9i4.. 

My beer is Rheingold, the dry beer, 
says Jane Greer. (In Dally news, 
New York, Oct. 19, 1953, P> kD 



Appl. author: Foote, Cone & Beld- 
ing. © I90ct53; KK92903. 
My beer is Rheingold, the dry beer, 
says Licla Albanese. (In the New 
York times, Jan. 8, I954, p. 1(2) 
Appl. author: Foote, Cone & Beld- 
ing. © 8jan5l+.; KK975OO. 

My beer is Rheingold, the dry beer, 
says Macdonald Carey. (In Daily 
news, New York, Nov. 2, 1953, p. 
I4.7) Appl. author: Foote, Cone & 
Belding. © 2Nov53; KK93062. 

My beer is Rheingold, the dry beer, 
says Marlene Dietrich. (In Daily 
news, New York, Nov. 16, 1955» P« 
51) Appl. author: Foote, Cone & 
Belding. © l6Nov53; KK9306O. 

My beer is Rheingold, the dry beer, 
says Mary Austin, Miss Rheingold 
1953. cMiss Rheingold duck hunt- 
ing; black & whites (In Daily 
news, New York, Nov. 9, 1953, 
P« 53) Appl. author: Foote, Cone 
& Belding. © 9Nov53; KK93063. 

My beer is Rheingold, the dry beer, 
says Mary Austin, Miss Rheingold 
1953. cMiss Rheingold duck hunt- 
ing; colors (In New York journal 
American, Nov. 1, 1953, p. 16) 
Appl. author: Foote, Cone & Beld- 
ing. © 1Nov53; KK92I4.93. 

My beer is Rheingold, the dry beer, 
says Mary Austin, Miss Rheingold 
1953. [Miss Rheingold holding 
Christmas wreath] (In Daily mir- 
ror, New York, Dec. II4., 1953, P» 
13) Appl. author: Foote, Cone & 
Belding. © ll4J>ec53; KK95268. 

My beer is Rheingold, the dry beer 
says Mary Austin, Miss Rheingold 
1953. cMiss Rheingold with pump- 
kin; black & whites (In Daily 
news, New York, Oct. 26, 1953, 
p. I4.5) Aopl. author: Foote, 
Cone & Belding. © 260ct53; 
KK92902. 

My beer is Rheingold, the dry beer, 
says Mary Austin, Miss Rheingold 
1953- cMiss Rheingold with pump- 
kin; colors (In New York post, 
Oct. 11, 1953, comic section) 
Appl. author: Foote, Cone & Beld- 
ing. © noct53; KK924.91. 

My beer is Rheingold, the dry beer, 
says Mary Austin, Miss Rheingold 
1953. cWestern scenes (In New 
York journal American, Aug. 17, 
1953, P« 26) Appl. author: Foote, 
Cone & Belding. © l?Aug53; 
KK92853. 

My beer is Rheingold, the dry beer, 
says Robert Merrill. (In New York 
post, Feb. 15, I95I4., p. 19) 
Appl. author: Foote, Cone & Beld- 
ing. © 15Feb5l4.; KK96992. 

My beer is Rheingold, the dry beer, 
says Steve Cochran. (In the New 
York times, Feb. 22, I95I4., p. 3I4.) 
Appl. autnor: Foote, Cone & Beld- 
ing. © 22Feb5l4.; KK97I4.99. 

My beer is Rheingold, the dry beer, 
says Tom Ewell. (In Daily news, 
New York, Nov. 23, 1953, p. 57) 
Appl. author: Foote, Cone & Beld- 
ing. © 23Nov53; KK93061. 

My beer is Ittieingold, the dry beer, 
says Vicki Cummings . (In the Daily 
mirror, New York, p. 9) Appl. au- 
thor: Foote, Cone & Belding. 
© 28Dec53; KK95001. 

My beer is Rheingold, the dry beer, 
says Zsa Zsa Gabor. (In Daily 
news, New York, Mar. 22, I95I4., p. 
33) Appl. author: Foote, Cone & 
Belding. © 22Mar5i).; KK97I4.98. 



No dust on my shoulders. Rheingold 
extra dry lager beer. (In New 
York journal-American, Oct. 21, 
1 953, p. 1+.0) Appl. author: 

KK92t92°° ne & Beldin s- © 210ct53; 

Only Rheingold genuine bock beer, 
meets the requirements of the land 
where bock was born. [Ram & city 
skyline] (In Daily news, New 
York, Mar. 8, I95I4., p. 39) Appl. 
author: Foote, Cone & Belding. 
© 8Mar5l4.; KK97I4.96. 

Season's greetings says Mary Austin, 
Miss Rheingold 1953. [Miss Rhein- 
gold holding Christmas wreath] 
(In Pictorial review (New York 
journal American), Nov. 29, I953, 
p. 16) Appl. author: Foote, Cone 
& Belding. © 29Nov53; KK92631. 

Watch sales jump in June for every 
Rheingold dealer. [Miss Rheingold 
•5i4- with foal; Douglas Fairbanks, 
Jr.] (In Connecticut beverage 
journal blue book, June I95I4., p. 
133) Appl. author: Foote, Cone & 
Belding. © Uun5l4.; KK96932. 

What a year this has been. Rheingold 
extra dry lager beer. [Miss 
Rheingold '53 holding Christmas 
wreath] (In Connecticut beverage 
journal blue book, Dec. 1953, p. 
1I4.5) Appl. author: Foote, Cone & 
Belding. © lDec53; KK92609. 

LIEBMANN BREWERIES, INC. SEE ALSO 
Rheingold Brewing Company. 

LIGGETT AND MYERS TOBACCO COMPANY. © 
From L & M to you, just what the 
doctor ordered. [Endorsed by] 
Janet Blair. (In New York times, 
May 10, I95I4., p. 11) Appl. au- 
thor: Cunningham & Walsh, Inc. 
© 10May5l4.; KK96272. 

I smoke regular Chesterfield, says 
Mary Healy. I like king-size Ches- 
terfieU , says Peter Lind Hayes. 
America's most popular 2-way ciga- 
rette. (In Daily news, New York, 
Jan. 11, 1951+, p. 27) Appl. au- 
thor; Cunningham & Walsh, inc. 
© IIJ8J15I4.; KK92800. 

I smoked Chesterfield in college ... 
^Endorsed bys Joanne D. Sldener. 
Appl. author: Cunningham & Walsh, 
inc. © l6Jan53; KK9267lj.. 

Join the smokers by the thousands 
now changing to Chesterfield. 
[Negro model in furs & jewelry] 
(In Tan, Feb. I95I4., p. J+ of cover) 
Appl. author: Cunningham & Walsh, 
inc. © 15Jan5l4.; KK93135. 

Liggett & Myers Tobacco Co. says, 
for more than thirty years we have 
used research day in and day out 
... Fatima, Chesterfield [and] 
L & M filters. (In the New York 
times, Jan. 18, 195^) Appl. au- 
thor: Cunningham & Walsh, inc. 
© I8J8J15J4.; KK92999. 

Like I tell you on Dragnet, Chester- 
field is the largest-selling ciga- 
rette In America's colleges. cEn- 
dorsed bys Jack Webb. (In the 
Skidmore news , Saratoga Springs , 
N. Y., Nov. 19, 1953) Appl. au- 
thor: Cunningham & Walsh, inc. 
© 19Nov53; KK92799. 

Like I tell you on Dragnet, smokers 
by the thousands now changing to 
Chesterfield. [Endorsed by] Jack 
Webb. (In Modern romances, Mar. 
1954, P» k of cover) Appl. au- 
thor: Cunningham & Walsh, inc. 
© 6Feb5i|.; KK9I4.50I4.. 



60 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



LIGGETT AND MYERS TOBACCO COMPANY. Cont'd 
Nation-wide demand for L & M drops 
price. (In New York herald trib- 
une, Apr. 5» 1954. P« h) , Appl. 
author: Cunningham & Walah, inc. 
© 5Apr5k; KK95179. 
No cigarette ever went 30 far so 
fast. In just 73 days L & M 
filters have made cigarette his- 
tory. (In Boston evening Ameri- 
can, Mar. 2k, 195!+, P- 9) Appl. 
author: Cunningham & Walsh, inc. 
© 2ljMar5k; KK9I+863. 
No cigarette ever went so far so 
fast. L & M filters. [Endorsed 
by] David Wayne. Appl. author: 
Cunningham & Walsh, inc. 
© 3May5k; KK96195- 
No cigarette ever went so far so 

fast. Nation-wide demand for L & M 
drops price. cEndorsed bya Pat- 
ricia Morison. Appl. author: 
Cunningham & Walsh, inc. © 26Apr5k; 
KK95853. 
Now every smoker can afford L & M. 
Appl. author: Cunningham & Walsh, 
inc. © 19Apr5lt-; KK95689. 
Now, 10 months scientific evidence 
for Chesterfield. [Endorsed by] 
Arthur Godfrey. (In the Saturday 
evening post, Mar. 21, 1953, P» 
2) Appl. author: Cunningham & 
Walsh, inc. © 21Mar53; KK96k63. 
The public can choose with confi- 
dence. 3 brands, Fatima, Chester- 
field, L & M filters. (In the New 
York times, Feb. 1, 1954. P- 13) 
Appl. author: Cunningham & Walsh, 
inc. ©lFeb5k; KK93k38. 
Smoke America's most popular 2-way 
cigarette. Chesterfield. [En- 
dorsed by] Paul Douglas [and] Jan 
Sterling. (In the New York times, 
Jan. 25, X95U-, P. 7> APPl. au- 
thor: Cunningham & Walsh, inc. 
© 25Jan5l+; KK93k37. 
This is it. L & M filters are just 
what the doctor ordered. [Endor- 
sed by] Ann Sheridan. (In Daily 
news, New York, Mar. 1, 195k, P« 
29) Appl. author: Cunningham & 
Walsh, inc. © !Mar5k; KK9kl09« 
This is it, L & M filters are just 
what the doctor ordered. [En- 
dorsed by] Barbara Stanwyck. (In 
New York world-telegram and sun, 
Feb. 8, I95I4-) Appl. author: 
Cunningham & Walsh, inc. 
© 8Feb5U; KK93976. 
This is it, L & M filters are just 
what the doctor ordered. [Endors- 
ed by] Bennett Cerf. (In the New 
York times, Mar. 8, 195^, P« 1Z > 
Appl. author: Cunningham & Walsh, 
inc. © 8Mar5k; KK9k3l|9. 
This is it, L & M filters are just 
what the doctor ordered. [En- 
dorsed by] Fredric March. (In 
New York world-telegram and sun, 
Feb. 15, 195^) Appl. author: 
Cunningham & Walsh, inc. 
©15Feb5k; KK93978. 
Today's Chesterfield is the best 
cigarette ever made. [Endorsed 
by] Audrey Dalton [and 2 others] 
(In the Leatherneck, June 195k» p. 
k of cover) Appl. author: Cunn- 
ingham & Walsh, inc. © 25May5k; 
KK97005. 
Today's Chesterfield is the best 
cigarette ever made. [Endorsed 
by] Bob Hope. Appl. author: 
Cunningham & Walsh, inc. 
© 19May5k; KK96621. 



Appl. 
inc. 



author: Cunningham & Walsh, 
© 29Apr5k; KK96I96. 



Today's Chesterfield is the best 
cigarette ever made. [Endorsed 
by] Diane Chester [and 2 others] 



Today's Chesterfield is the best 
cigarette ever made. [Endorsed 
by] Jo Ann Johnson [and 2 others] 
Appl. author: Cunningham & Walsh, 
inc. © l8May5k; KK96939. 

Today's Chesterfield is the best 
cigarette ever made. [Endorsed 
by] John Hodiak [and 2 others] 
(In the New York herald tribune, 
Mar. 1, 195k» P« 5) Appl. au- 
thor: Cunningham & Walsh, inc. 
© lMar5k; KK9kll0. 

Today's Chesterfield is the best 
cigarette ever made. [Endorsed 
by] Michael O'Shea, Deborah Kerr, 
Ray Anthony. (In New York world- 
telegram and sun, Feb. 9, 1954-, P» 
11) Appl. author: Cunningham & 
Walsh, inc. © 9Feb5k; KK93975. 

Today's Chesterfield is the best 
cigarette ever made. [Endorsed 
by] Michael O'Shea, Jan Sterling, 
Ray Anthony] (In Tan, May 195k> 
p. k of cover) Appl. authors 
Cunningham & Walsh, inc. 
©15Apr5k5 KK95k2k« 

Today's Chesterfield is the best 
cigarette ever made. [Endorsed 
by] Robert Henninger [and 2 oth- 
ers] Appl. author: Cunningham 
& Walsh, inc. © 8Apr5k; KK96197. 

Today's Chesterfield is the best 
cigarette ever made. [Endorsed 
by] Russ Hodges. (In the Sport- 
ing news, May 5, 195k) Appl. 
author: Cunningham & Walsh, inc. 
© 5May5k; KK96199. 

Today's Chesterfield is the best 
cigarette ever made. [Endorsed 
by] Stan Musial. Appl. author: 
Cunningham & Walsh, inc. 

©28Apr5k; KK96152. 

Today's Chesterfield is the best 
cigarette ever made. [Endorsed 
by] Thomas Green [and 2 others] 
Appl. author: Cunningham & Walsh, 
inc. © 3May5k; KK96198. 

Today's Chesterfield is the best 
cigarette ever made. [Endorsed 
by] Willie Mays [and 2 others] 
(In Ebony, June 195k, P» k of 
cover) Appl. author: Cunningham 
& Walsh, inc. © 10May5k; KK96273. 

Today's Chesterfield i3 the best 
cigarette ever made. [Endorsed 
by] Yogi Berra [and 2 others] 
Appl. author: Cunningham & Walsh, 
inc. © lkApr5k; KK95688. 
Today's Chesterfield is the best 
cigarette ever made. [Endorsed 
by] Yvonne De Carlo [and 2 others] 
(In New York herald tribune, Feb. 
15, 195k, P. 7) Appl. author: 
Cunningham & Walsh, inc. 
© i5Feb5k; KK93977. 

Up go sales, down comes price of 
L & M. Appl. author: Cunningham 
& Walsh, inc. © 12Apr5k; KK95i+23. 

Young America goes Chesterfield. 
cEndorsed bji Ray Anthony. (In 
the Stanford daily, Palo Alto, 
Calif., Dec. 1, 1953) Appl. au- 
thor: Cunningham & Walsh, inc. 
© lDec$3; KK92797- 

Young America goes Chesterfield. 
cEndorsed byD Vera Francis. (In 
the Register, (A & T College) 
Greensberg, IT. C, Dec. 1953) 
Appl. author: Cunningham & Walsh, 
inc. © li(Dec53; KK92798. 

LILY OF FRANCE, INC. © 

Faster than a diet, lose inches in- 
stantly. The new Enhance [girdle] 



(In San Francisco examiner, v. 
200, no. 108, p. k) Appl. au- 
thor: Sterling Advertising. 
© l8Apr5k; KK96056. 

LILY-TULIP CUP CORPORATION. © 

Lily Nestrite container. No. 708-S. 
1/2 pint liq. [Easter basket de- 
sign] Label. Appl. author: Wal- 
ter L. Pearson. © 22Jan5k; 
KK95585. 
Sour cream. l/2 pint liquid. cDia- 
mond designs (Paper cups & food 
containers) Label. © 17Nov53; 
KK92367. 

LINCOLN BAKING COMPANY. © 

Chuck Wagon bread. Net wt. 1 lb. 
Label. © 8Dec53; KK95015. 

LINCOLN INDUSTRIAL CHEMICAL COMPANY, 

INC. © 

Alii dairy and household cleaner. 
1 quart net. Label. © 30Apr53; 
KK9k96k« 

Alii quick wash all purpose deter- 
gent. One quart. Label. 

© 3Uan53; KK9k965- 
Wash and wax your car in one opera- 
tion. Alii. Label. © 23Mar5k 
(in notice: 1953); KK9633L 

LINDAUEB, J. M. AND ORVILLE E. HEWBY, 
d.b.a. ACADEMY RECORDS. SEE Acad- 
emy Records. 

LINDSAY RIPE OLIVE COMPANY. © 

Lindsay brand family size Califor- 
nia ripe olives. Drained weight 
9 ozs. Label. Appl. author: Ted 
Clark. ©22Apr5k; KK96989. 

Lindsay brand king size California 
ripe olives. Drained weight 8 1/2 
ozs. Label. Appl. author: Ted 
Clark. © 22Apr5k; KK9699O. 

Lindsay brand minced ripe olives. 
Contents k l/ 2 ounces avd. [Red 
label] Appl. author: Rudolph J. 
Schmidt. © 6sepk8; KK96985. 

Lindsay brand pitted extra large 
California green ripe olives. 
Drained weight 7 1/2. ozs. [Green 
label] Appl. author: Rudolph J. 
Schmidt. © 23Nov53; KK96986. 

Lindsay brand pitted large Califor- 
nia green ripe olives. Drained 
weight 7 1/2 ozs. [Blue label] 
Appl. author: Leon Scharman. 
© Ik0ct52; KK96987. 

Lindsay brand pitted medium Califor- 
nia ripe olives. Drained weight 
7 ozs. [Yellow label] Appl. au 
thor: Leon Scharman. © 22Sepk7; 
KK96988. 

Lindsay brand sliced ripe olives. 
Drained weight 2 1/k ounces avd. 
[Yellow label] Appl. author: 
Rudolph J. Schmidt. © kAug52; 
KK9699L 



LINEN THREAD COMPANY, INC. 

Ederer netting fights rot from fish 
slime, weed growths and the sun. 
(In Fishing gazette, May 195k, P« 
30) Appl. author: Fuller & Smith 
& Ross, inc. ©Linen Thread Co., 
inc. j Ederer Division; 12May5k» 
KK97°76. 
Ederer 's famous double inspection 
gives you the strongest netting in 
the world. (In Fishing gazette, 
Apr. 195k, P. 2k) Appl. author: 
Fuller & Smith & Ross, inc. 
©Linen Thread Co., Ederer Divi- 
sion; 12Apr5k; KK96685. 

Invincible sports nets are made to 
take sudden strain and unusual 






1954 



COMMERCIAL PRINTS AND LABELS 



61 



wear. cTennis player leaning 
against net, back view:) (In Col- 
lege & university business, Apr. 
1954 » P* 8 3) Appl. author: Pul- 
ler & Smith & Ross, inc. © Linen 
Thread Co., inc., Ederer Div.; 
10Apr54; KK97075. 
Invincible sports nets are made to 
take sudden strain and unusual wear. 
cTennis player leaning over net to 
get ball:i (In College & university 
business, Mar. 1954> P« 2) Appl. 
author: Fuller & Smith & Ross, 
inc. © Ederer Div., Linen Thread 
Co., inc.; 10Mar54; KK94694. 

Invincible sports nets sell faster 
because they wear longer. (In the 
Sporting goods dealer, June 1954» 
p. 5°) Appl. author: Fuller & 
Smith & Ross, inc. © Linen Thread 
Co., inc., Ederer Division; 
8Jun54; KK9741I. 

Pauls cfishD netting holds up longer 
under peak loads. (In Fishing ga- 
zette, Mar. 1954. P* 10) Appl. 
author: Fuller & Smith & Ross, 
Inc. © Linen Thread Co., inc., 
Pauls Fish Net Division; 12Mar54; 
KK97079. 

Sudden strain, unusual wear, these 
are tests Invincible nets must 
pass. (In College and university 
business, May 1954» P« 95) Appl. 
author: Fuller & Smith & Ross, 
inc. ©Linen Thread Co., Inc.; 
Ederer Division; 10May54; KK97O74. 

This big fellow is selling Invinci- 
ble [sports] nets to your school 
customers. (In the Sporting' goods 
dealer, Apr. 1954» P« 42) Appl. 
author: Fuller & Smith & Ross, 
inc. ©Linen Thread Co., inc., 
Ederer Division; 12Apr54; KK97J4J-O. 

You keep 98 out of every 100 fish 
gilled with Pauls netting. (In 
Pacific fisherman, Mar. 1954, P» 
7) Appl. author: Fuller & Smith 
& Ross, inc. © Linen Thread Co., 
Pauls Fish Net Division; lMar54? 
KK96139. 

LIPTON (THOMAS J.) INC. © 

8 Lipton tea bags, orange pekoe and 
pekoe. Net wt. 5/8 oz. Label. 
© 6 Jan 54; KK95252. 

48 Lipton tea bags, orange pekoe and 
pekoe. Net wt. 3 5/4 ozs. Label. 
© 6Jan54; KK95255. 

Lipton chicken soup with rice. Net 
wt. 1 1/2 oz. [Code no.] P-67. 
Label. © 210ct53; KK94683. 

Lipton onion soup. Save 10/ ... 

with coupon inside this package. 

Net wt. 1 1/2 oz. [Code no.] 

P-68. Label. © 5Jan54; KK94631. 
Lipton tea, Imperial gunpowder 

green. 1/4 pound net weight. 

[Carton] Label. © 8Jan54; 

KK94633. 
Lipton tea, orange pekoe and pekoe. 

1 pound net weight. Label. 

© 6Jan54; KK95254. 

Lipton tea, orange pekoe and pekoe. 

l/i pound net weight. Label. 

©6Jan54; KK95253. 
Lipton tea, orange pekoe and pekoe. 

1 3/8 ounces net weight. Label. 

© 5 Jan 54; KK94632. 

100 Lipton tea bags, orange pekoe 
and pekoe. Net wt. 8 ozs. Label. 
© 6Jan54; KK95256. 

16 Lipton tea bags, orange pekoe and 
pekoe. Net wt. 1 1/4 ozs. Label. 
© 6Jan54; KK95257. 

LITECRAFT MANUFACTURING CORPORATION. © 
Tapered all-aluminum concentric 
louver units. Bulletin no. 90. 



January 1954* Sheet. Appl. au- 
thor: Malcolm Ross Labatt-Simon. 
© 5 J an 54; KK92786. 

LITTLE, ROBERT KNOX. © 

RKL pinch-type valve. Folder. 
© 20Jan54; KK93274. 

LITTLE CROW MILLING COMPANY, INC. © 
Coco-Wheats, the delicious cocoa 
coated hot wheat cereal. Net wt. 
1 lb. 8 oz. Label. Appl. au- 
thor: Shlgeta Wright. © 1Nov53; 
KK92596. 

LIVINGSTON COMPANY. © 

New electro bonded nylon Spook bug 
remover. Jumbo size, 69/. Label. 
Appl. author: Francis W. Wester- 
son. © 30Jan54; KK95961. 

LOCAL TRADEMARKS, INC. © 

Bill Ding movie star. (Advertising 
mats) Sheet. © 25Jan54; KK9323O. 

Cy Oology teaser ads, reminder ads. 
(Mats) Sheet. © 24Feb54; 
KK94098. 

Little Plumber. We sell, Install, 
service, guarantee. (Appliances) 
Label. © 28Apr54; KK96O67. 

[Special] Bill'DIng [name plate] 
Sheet. © 10Feb54; KK93713. 

Speedy five point special. (Automo- 
tive) Label. © 14May54; 
KK96533. 

LOCKE MANUFACTURING COMPANY. © 

Custom railing order form. Folder. 
Appl. author: Edward J. Kusel. 
©4May54; KK96123. 

The key to home distinction. Locke 
wrought iron railings, columns, 
allied products. [1954 catalogue] 
Pamphlet. © 4Jan54; KK95II5. 

LODGE AND SHIPLEY COMPANY. © 

Chip tips; no. 42A. L & S Flo turn, 
a revolutionary development in 
metal forming techniques. Folder. 
Appl. author: Samuel Schindler. 
© 29 Jan 54; KK94139. 
Lodge & Shipley announces metalwork- 
ing's newest precision process. 
Floturn. (In Modern machine shop, 

Apr. 1954. P« 16-17) APE, 1 * au ~, 
thor: Samuel Schindler. © lApr54; 

KK95889. 

LOGAN ELECTRIC SPECIALTY MANUFACTURING 
COMPANY. 

Mr. Weatherman, for young and old. 
(Game board) 8 p. ©Logan Elec- 
tric Specialty Mfg. Co., a co- 
partnership consisting of Jack E. 
Chizewer & Charles M. Chizewer; 
17Feb54; KK95483. 

Mr. Weatherman, today, tomorrow. 
(Game board) Label. Appl. au- 
thor: Jack E. Chizewer. © Logan 
Electric Specialty Mfg. Co., a co- 
partnership consisting of Jack E. 
Chizewer & Charles M. Chizewer; 
10Feb54; KK94097. 

LONG (HARRY) INC. © 

Smokey's play kit for boys and 
girls. Label. Appl. author: 
Harry K. Long. © 6Jul53; KK94753. 

LONG (W. E.) COMPANY. © 

Famlee bread and pot roast. (In the 
Ogden standard-examiner, Ogden, 
Utah, Apr. 29, 1954, p. 6B) 
Appl. author: William Lee Goodman, 
Jr. © 29 Apr 54; KK97045. 

Here's your answer to flavor. Hol- 
suq enriched sliced white bread. 
(In Noblesville ledger, Nobles- 
ville, Ind., May 14, I95D Appl. 
author: William Lee Goodman, Jr. 
© 14May51; KK927I7. 



I've found me a bread with flavor. 
Holsum. (In Shreveport times, 
Shreveport, La., Sept. 14, 1951, 
p. 19) Appl. author: William 
Lee Goodman, Jr. © IkSepSI; 
KK927I6. 

LOS ANGELES EXAMINER. © 

The Los Angeles Southern California 
Liquor Market. 15 p. Appl. au- 
thor: Carlton Omar Davis. 
© 8Jan54; KK94811. 

LOS ANGELES SOAP COMPANY. © 

Do you have a baby in your house? 
White King water softener [and] 
soap. (In the American weekly 
(Los Angeles examiner) Jan. 10, 
1954> P« 15) Appl. author: Ray- 
mond R. Morgan. © 10Jan54> 
KK92783. 

LOWE (JOE) CORPORATION. © 

Abbott and Costello love Popsicle. 
4p4» (Frozen confections) Sheet. 
Appl. author: Richard H. Gross. 
© lApr54; KK96326. 

Buy a Popsicle, win a bicycle. 
4P2. (Frozen confections) 
Streamer. Appl. author: Sydney 
L. Weiss. © lApr54; KK96323. 

Cheerio deluxe, dellclously coated 
Ice cream bar. Streamer. Appl. 
author: Sydney L. Weiss. 
© 19Mar54; KK9586I. 

Creamsicle; for swell gifts save 
coupons from polka dot bags. 4R1« 
(Frozen confections) Streamer. 
Appl. author: Richard H. Gross. 
© 22Mar54; KK96325. 

Dazzle ice cream, deliciously coat- 
ed. 2 flavors. Streamer. Appl. 
author: Richard H. Gross. 
© 12Jan54; KK94397. 

Fudgsicle, delicious frozen fudge 
on-a-stlck. 4P1» Streamer. 
Appl. author: Sydney L. Weiss. 
© l8Mar54; KK96327. 

Handy home-pak. Twin Popsicle, a 
quiescent frozen product. Package 
of 6. Label. Appl. author: Wil- 
liam Kay. © 29Apr54; KK97O57. 

New and exciting Buls-Eye. (Frozen 
confections) Label. Appl. au- 
thor: Max Liebman. © 23Sep53; 
KK94395- 

On sale here. Hey folks it's new, 
Bi-sicle built for two. (Frozen 
confections) Sheet. Appl. au- 
thor: Richard H. Gross. 
© 22Mar54; KK9586O. 

1000 Columbia bicycles given away 
free. Big Popsicle picture puzzle 
contest. (Frozen confections) 
Sheet. Appl. author: Richard H. 
Gross. ©4May54; KK96321. 

Popsicle, a quiescent frozen prod- 
uct. Net contents 4 £!• ozs. 
Label. Appl. author: Richard H. 
Gross. © 10Dec53; KK93381. 

Popsicle; for swell gifts, save cou- 
pons from polka dot bags. 4P1. 
(Frozen confections) Streamer. 
Appl. author: Max Liebman. 
© 1 Apr 54; KK96322. 

Popsicle. 1000 Columbia bicycles 
given away. [Billboard] (Frozen 
confections) Post card. Appl. 
author: Richard H. Gross. 
© 15May54; KK97O58. 

Popsicle Pete giant gift list. 
1954-1955. (Frozen confections) 
Folder. Appl. author: Sydney L. 
Weiss. ©4Mar54; KK9439&. 

Two-flavored Popsicle. 4 P 5« (Fro- 
zen confections) Streamer. 
Appl. author: Sydney L. Weiss. 
© lApr54; KK96324. 



62 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



LUCKOFF AND WAYBURN, INC. © 

De luxe jewelry ad-mat service. 
Jan. 1954. © 23Dec53 (In notice: 

135k); KK92427. 
Feb. 19514.. © 22 Jan 54; KK93211. 
Mar. 195^. © 23Feb5l).; KK93935* 
Apr. 1951j.. © 22Mar5l4.; KK9I4.798. 
May I95I4.. © 16Apr5l4.; KK95565. 
June I95I4- ©25May5l4.; KK9697O. 
July I95I4.. © 23Jun5l4.; KK97686. 

LUCKY CALENDAR COMPANY, INC. © 
Here is your Acme lucky calendar. 
(General food products) Calendar. 
Appl. author: M. J. Cassidy, Jr. 
© l(.Jan5l4.; KK92750. 

Here is your Acme lucky calendar. 
(General food products) Envelope. 
Appl. author: M. J. Cassidy, Jr. 
© 2l(May5l4.; KK96672. 

Smart shoppers always run to Sun. 
This Sun Drug lucky calendar is 
worth ... Appl. author: M. J. 
Cassidy, Jr. © 12Apr5l4.; KK95637. 

Win every day at Acme. This Acme 
lucky calendar is worth ... (Gen- 
eral food products) Appl. au- 
thor: M. J. Casaidy, Jr. 
© 2l4May5l4.; KK96673. 

You have a chance to win every month 
at every Acme super market. 
cAcme lucky calendars Mar. 195>1|.. 
Appl. author; M. J. Cassidy, Jr. 
© 22Feb£l4.; KK95003. 

LUCKY CLUB COMPANY. © 

Holiday sherbet mix. (Frozen dairy 
product) Cards. Appl. author: 
E. A. MacDougall Smith. 
© 26Mar5l4.; KK95032. 

LUCKY HEREFORD RANCH. © 

Lucky Dandy Aggressor now a register 
of merit sire. (Livestock) (In 
Arizona stockman, Jan. 195^> P» 3) 
Appl. author: Eugene S. Selvage. 
©25Dec53 (in notice: 195*4-); 
KK93636. 

Lucky Hereford herd builders; top 
bulls do produce top calves. (In 
the American Hereford journal, May 
15, 1954, p. 8) Appl. author: 
Eugene S. Selvage. © 15May5l4.; 
KK96B5O. 

LUCKY LAGER BREWING COMPANY. © 

Who is the Lucky girl of America? 
(In Caliente herald, Dec. 2I4., 
19>3, P- 2 ) Appl. author: Robert 
Footman. © 2l4Dec$3; KK932l£. 

LUCKY STRIDE SHOES, INC. © 

America's most famous models say: 
Put yourself in our shoes. [En- 
dorsed by] Dolores Parker [& 2 
others] (In Seventeen, Sept. 
1952, p. 79) ©lSep52; KK97236. 

Lucky Stride shoes, personally de- 
signed by Edith Henry. (Shoe car- 
ton wrap) Label. © 25Jan5lt- (in 
notice: 1953); KK937IO. 

LUDWIG MANUFACTURING COMPANY, INC. © 
It's a snap changing screens and 
storms, when you use Ludwig Snap 
Fasteners. Sheet. Appl. author: 
Marvin Shovers. © 29Apr5l+; 
KK96122. 

LUMA-RIM CORPORATION. © 

The gem of the night is Luma-Rim, 
it lasts for years and does not 
dim. (Safety devices) Appl. 
author: Robert S. Coombs. 
© lAug53; KK927O9. 
When sun has set and lights are dim, 
it '3 really time for Luma-Rim. 
(Safety devices) Appl. author: 
Robert S. Coombs. © 10ct53; 
KK92599. 



LUMB, LAWRENCE J., THOMAS C. WINSTON, 
CLIFTON E. MILES AND DAVID WHITTE- 
MORE, d.b.a. LMW ENTERPRISES. SEE 
LMW Enterprises. 

LUMINOUS CEILINGS, INC. © 

Acustl-luminus ceilings, a light 
for Indoors actually superior to 
daylight. Bring modern design 
well within the budget. (In Ar- 
chitectural forum, Feb. I95I4., p. 
28-29) Appl. author: Grant Ad- 
vertising, inc. © 15Feb5l4.j 
KK96869. 

Acustl-luminus ceilings, a light for 
Indoors actually superior to day- 
light. Modern celling of light 
puts profit back in lighting. (In 
Electrical construction & mainten- 
ance, Mar. 1951+, p. 12-13) Appl. 
author: Grant Advertising, inc. 
© 10Mar5l(.; KK968I4.3. 

Acusti-luminus ceilings make an of- 
fice look better, help employees 
work better. (In Business week, 
Apr. 17, 195l(., p. 101) Appl. au- 
thor: Grant Advertising, Inc. 
© 16Apr5l4.; KK96866. 

Acustl-luminus ceilings offer you a 
complete package with profit and 
protection. (In Qualified con- 
tractor, Apr. I95I4., p. 75) Appl. 
author: Grant Advertising, inc. 
© 5Apr5l4.; KK96855. 

Modernize your office and boost pro- 
duction, by installing Acusti-lu- 
minus ceilings. (In Business 
week, Feb. 20, I95I4., p. 11) 
Appl. author: Grant Advertising, 
inc. © 19Feb5l4.; KK96868. 

Raise morale, reduce costs, by in- 
stalling modern Acusti-luminus 
ceilings. (In Business week, Mar. 
20, 1951+, p. 175) Appl. author: 
Grant Advertising, inc. 
© 19Mar5l4.; KK96867. 

LYDIA'S MANUFACTURING COMPANY. 

Special I-Glo polish for fine furni- 
ture ... One gallon. Label. 
© Daniel John Patratos, sole owner 
of Lydia's Mfg. Co.; 20Apr5l|.; 
KK96121. 

Special I-Glo polish for fine furni- 
ture ... 10 oz. Label. ©Dan- 
iel John Patratos, sole owner of 
Lydia's Mfg. Co.; l8Dec53; 
KK9I4.O82. 

LYNDALL HUGHES, REALTORS. © 

Why it pays to live in the Chagrin 
Valley area. Folder. Appl. au- 
thor: Jack Engel. © 27Jun5l|.; 
KK97712. 

LYONS, MAX LEO. © 

Here It is in your neighborhood. 
Bag-A- Burger. (Food) Label. 
© 2l).Sep53; KK932I4.O. 



M 



M. G. ENTERPRISES. 

Sturdy Guy tree support kit. Label. 
© Milo Frank Mracek & Sam Alfred 
Gianlno, d.b.a. M. G. Enterprises; 
lMay5l|.; KK96882. 

M AND K ADVERTISING. 

Spot shots. l4.Ol-l4.52. (Clothing, 
furniture & hardware) Sheets. 
Appl. author: Leland S. KcClelland, 
© Leland S. fccClelland & Morton 
Kridel, d.b.a. M and K Advertis- 
ing; 3Feb5l4_; KK93838. 

M AND R DIETETIC LABORATORIES, INC. © 
Give yourself a break with Pream, 
the new dairy miracle that creams 
your coffee any time, any place. 



(In Life, Feb. 15, 19524., p. 89) 
Appl. author: Benton & Bowles, 
inc. © 15Feb5l(.; KK93839. 

The new dairy miracle, Pream. A 
delicious 100 °/o dairy product 
in powdered form ... (In Life, 
Jan. 25, 195I4., p. 72) Appl. au- 
thor: Benton & Bowles, inc. 
© 22Jan5l4.; KK9321I4.. 

New miracle way to cream your cof- 
fee. Pream, delicious 100 °/o 
dairy product in powdered form. 
(In Ladies' home journal, Mar. 
195I4., p. 98) Appl. author: Ben- 
ton & Bowles, inc. © 2l4.Feb5l4.; 
KK914.568. 

New miracle way to cream your cof- 
fee. Pream, delicious 100 °/° 
dairy product in powdered form. 
(In Life, Apr. 19, 19514., p. 120) 
Appl. author: Benton & Bowles, inc. 
© 15Apr5it.; KK95568. 

Sarasota acclaims biggest new dairy 
discovery, Pream. (In Sarasota 
journal, Mar. 11, 195'+> P» !6) 
Appl. author: Benton & Bowles, 
inc. © llMar5l4.; KK95593. 

Sarasota cheers amazing new dairy 
miracle, Pream. (In Sarasota 
herald-tribune, Sarasota, Fla., 
Mar. 5, I95I4., p. 7) Appl. au- 
thor: Benton & Bowles, inc. 
© 5Mar5l4_; KK914.625. 

Special week-end feature. Try Pream 
at half price, 15/^ off. (Dairy 
product) (In St. Petersburg 
times, St. Petersburg, Fla., Mar. 
3, I95I4., p. 3) Appl. author: 
Benton & Bowles, inc. © 3Mar5l4.; 
KK9I4I+I8. 

M AND R LABORATORIES. © 

At feeding time the baby whale ... 
Similac. I4j.i5237.ll, (Pharmaceu- 
tical) Self -mailer. Appl. au- 
thor: William Douglas McAdams, 
inc. © 13Apr5i).; KK95393. 

The baby kangaroo at birth . . . 

Similac. I4.II5237.IO. (Pharmaceu- 
tical) Self-mailer. Appl. au- 
thor: William Douglas McAdams, 
inc. © 13Apr5l4.; KK95391+-. 

The baby seal at birth is thin ... 
Similac. I4.li5237.i2. (Pharmaceu- 
tical) Self-mailer. Appl. au- 
thor: William Douglas McAdams, 
inc. © 2l4Mar5l4_; KK9I4.883. 

Bovine milk for calves is best ... 

Similac. 1(3.18237. 16. (Pharmaceu- 
ticals) Self-mailer. Appl. au- 
thor: William Douglas McAdams, 
inc. © 21Jun5l|; KK97595- 

The bunny's famous for the rates ... 
Similac. I4.li5237.i3. (Pharmaceu- 
ticals) Self -mailer. Appl. au- 
thor: William Douglas McAdams, 
inc. © lt4May5l4.; KK963OO. 

Checks and balances In infant nutri- 
tion. I4.. Breast milk minerals In 
Similac. 14.120226.21. (Pharmaceu- 
ticals) Folder. Appl. author: 
William Douglas McAdams, inc. 
© 14-Jan5l4.; KK925O9. 

Checks and balances in infant nutri- 
tion. 5. Rapid, easy digestion 
with Similac. lj.120226.23. (Phar- 
maceuticals) Folder. Appl. au- 
thor: William Douglas McAdams, 
inc. ©l4.Jan5l4.; KK925IO. 

A constant and correct source of 
infant nutrition. Similac. 
1+120228.26. [Insert] (Pharma- 
ceuticals) Sheet. Appl. au- 
thor: William Douglas McAdams, 
inc. © ll4May5l4.; KK96299. 



1954 



COMMERCIAL PRINTS AND LABELS 



63 



Digestion and absorption, like a re- 
lay race, is a step-wise process 
... Similac. lj.i25237.O8. (Pharma- 
ceuticals) Self -mailer. Appl, 
author: William Douglas McAdams, 
inc. © 12Jan5lj.; KK9279I4.. 

How to reduce digestive complica- 
tions in infants, with regular 
Similac feedings. 1|120226.25. 
(Pharmaceuticals) Folder. Appl. 
author: William Douglas McAdams, 
inc. © 21Apr5ij.; KK95679. 

How to reduce the incidence of in- 
fantile eczema, with regular Simi- 
lac feedings. 1+220226.26. (Phar- 
maceuticals) Polder. Appl. au- 
thor: William Douglas McAdams, 
inc. © lljMay5lj.; KK96298. 

Infantile eczema. Similac. 

I4J.502I4.O.O7. [Insert] (Pharma- 
ceuticals) Sheet. Appl. author: 
William Douglas McAdams, inc. 
© 9J-un5l|-; KK9716O. 

The milk of mammals. 10. Camel milk. 
Similac. 1^10228.21. (Pharma- 
ceuticals) Sheet. Appl. author: 
William Douglas McAdams, inc. 
© Ij-Jan^; KK92506. 

The milk of mammals. 11. Vixen milk. 
Similac. I4.li0228.23. (Pharma- 
ceuticals) Sheet. Appl. author: 
William Douglas McAdams, inc. 
© ljJan51j.; KK92507. 

Neonatal tetany, a hazard of cal- 
cium-phosphorus imbalance. Simi- 
lac. i)JL502l4.0.09. [Insert] 
(Pharmaceutical) Sheet. Appl. 
author: William Douglas McAdams, 
inc. © llj.Jun5lj.; KK971+26. 

Similac, a stabilizing influence in 
Infant feeding, provides nutri- 
tional advantages plus price sta- 
bility. 1*125228.25. [Insert] 
(Pharmaceuticals) Sheet. Appl. 
author: William Douglas McAdams, 
inc. © 21Apr5lj.; KK95678. 

Similac liquid feeding schedule. 
Ij.l602li5.09. (Pharmaceuticals) 
Card. Appl. author: William 
Douglas McAdams, inc. © 7 Jun5lj.; 
KK9701+1. 

Similac powder feeding schedule. 
I1I60245.07. (Pharmaceuticals) 
Card. Appl. author: William 
Douglas McAdams, inc. © 7Jun5li; 
KK970lj2. 

Stock the liquid, the fastest moving 
prepared infant formula in liquid 
form. Similac. Ij.527.l6. (Phar- 
maceutical) Wholesaler catalog 
page. Appl. author: William 
Douglas McAdams, inc. © 2iiMar51i: 
KK91J.882. 

To feed her young the platypus 
scratches her abdomen, makes a 
fuss. Similac . lj.120237.09. (Phar- 
maceuticals) Self -mailer. Appl. 
author: William Douglas McAdams, 
inc. © l|Jan51j; I1K92508. 

The walrus needs his tusks to eat 
... Similac. Ijll5237.lij.. (Phar- 
maceuticals) Self-mailer. Appl. 
author: William Douglas McAdams, 
Inc. © 10May5lj.; KK962IJ.5. 

MCADAM, PAUL ANTHONY. © 

Mr. Copper says: Stop, look at to- 
day's best buy. (Articles of mer- 
chandise) Sheet. © lFeb5k; 
KK93«85. 

MCCALL, ROBERT. 

Teamwork strengthens America's jet 
production. SEE General Electric 

Company. 

MCCLELLAND, LELAND S., AND MORTON 
KRIDEL, d.b.a. M AND K ADVERTISING. 
SEE H and K Advertising. 



MCCORMICK AND COMPANY, INC. © 

McCormick crushed red peppers, Ital- 
ian style. 1 1/2 ozs. net wt. 
Label. © 90ct53; KK97379. 
Red Arrow insecticide fungicide rose 
and flower dust. Net weight 1 
pound. Label. © 29Apr5ij.; 
KK97IJ.O7. 

Red Arrow vegetable garden dust. 
Two pounds net weight. (Agricul- 
tural insecticide) Label. 
© 23Apr5lj.; KK97U15. 

MCDONALD, LLOYD L. , d.b.a. ESKIMO 
PRODUCTS DISTRIBUTORS. SEE Eskimo 
Products Distributors. 

MACFARLANE, ESTAMAE. © 

Estamae's let's have fun dancing. 
No. 2. (Phonograph records) La- 
bel. © 5Jan5Lj.; KK938O3. 

MCGOWN (PEARL K. ) INC. © 

Dear HooKraf Tsman. (Hooked rug pat- 
terns with instructions) Sheets. 
Appl. author: Pearl K. McGown. 
Dec. 15, 1953. ©15Dec53; 
KK92430. 

MCGRAW ELECTRIC COMPANY. © 

Among all first-line toasters, only 
Toastmaster gives you the many 
benefits of two models. (In Elec- 
trical dealer, Jan. I95I4., p. 18) 
Appl. author: Frederick J. Wach- 
ter. © Uan5lj.; KK95767. 
And to all a good night, with a 
Tropic-Alre electric bedcovering. 
(In the Saturday evening post, 
Dec. 5, 1953, p. 79) Appl. au- 
thor: Frederick J. Wachter. 
© Tropic-Aire, inc., subsidiary 
of McGraw Electric Co.; 5Dec53; 
KK97521. 

Another satisfied user tells his 
success story. Toastmaster toast- 
ers help Maisel's State Name res- 
taurants ... (In American restau- 
rant, Mar. 1954, P. 28-29) Appl. 
author: Frederick J. Wachter. 
© Toastmaster Products Division, 
McGraw Electric Co.; 10Mar5lj.; 
KK95759. 

Any way you serve 'em, Toastmaster 
waffles pay up to 79 °/o gross 
profit. Toastmaster automatic 
waffle baker. (In Chain store 
age, Mar. I95I4., p. 91) Appl. 
author: Frederick J. Wachter. 
© Toastmaster Products Division, 
McGraw Electric Co.; 5Mar5lj; 
KK95761)-. 

Cut food costs and speed service of 
tastier foods with these fine 
Toastmaster products. (Toaster, 
roll & food warmer & waffle baker) 
(In Institutional feeding and 
housing, Nov. 1953, p. 2 of cover) 
Appl. author: Frederick J. Wach- 
ter. © Toastmaster Products Divi- 
sion, McGraw Electric Co.; 
2Nov53; KK95968. 

Cuts food costs as it saves serving 
time. Toastmaster automatic pop- 
up toasters. (In Institutions, 
Jan. 1954, p. 10lj) Appl. author: 
Frederick J. Wachter. © Toastmas- 
ter Products Division, McGraw 
Electric Co.; Uan5ij.; KK95772. 

Delicious Toastmaster toast makes 
every dish more tempting. Impor- 
tant, ask your restaurant equip- 
ment dealer now about Toastraas- 
ter's special offer. (in Institu- 
tions, Feb. 195lj, p. lllj.) Appl. 
author: Frederick J. Wachter. 
© Toastmaster Products Division, 
McGraw Electric Co.; lFeb54; 
KK95763. 

Delicious Toastmaster toast makes 
every dish more tempting. This 
month alone, 179,185 advertising 
messages will push sales of Toast- 



master toasters. (In Restaurant 
equipment dealer, Mar. 1954, p. 
18) Appl. author: Frederick J. 
Wachter. © Toastmaster Products 
Division, McGraw Electric Co.; 
25Feb5lj.; KK95762. 

A first in appliance history. A 
McGraw Electric ad a week for 52 
weeks ... Toastmaster, Everhot, 
Manning- Bowman, Tropic-Aire [elec- 
trical appliances] (In Electrical 
merchandising, Jan. 1954, P» 64" 
65) Appl. author: Frederick J. 
Wachter. © Uan54; KK95769. 

For cool carefree cooking indoors or 
out. Everhot cooking appliances. 
(In Sunset, Nov. 1953, p. 235) 
Appl. author: Frederick J. Wachter. 
©Tropic-Aire, inc., subsidiary of 
McGraw Electric Co.; 250ct53: 
KK97519. 

The' gift that goes on giving. Toast- 
master automatic toaster. Sheet. 
Appl. author: Frederick J. Wachter. 
© Toastmaster Products Division, 
McGraw Electric Co.; 22Mar54; 
KK96916. 

Happy the bride who hints for one 
(or all three) of these wonderful 
gifts. Toastmaster automatic 
toaster, Manning-Bowman combina- 
tion grill, Everhot de luxe auto- 
matic roasterette. (In Brides 
magazine, winter 1952, p. 50) 
Appl. author: Frederick J. Wach- 
ter. © 150ct52; KK93508. 

Here to there, with a Tropic-Aire 
electric bedcovering. (In the 
Saturday evening post, Oct. 10, 
1953, P. 13D Appl. author: 
Frederick J. Wachter. © Tropic- 
Aire, inc., subsidiary of McGraw 
Electric Co.; 100ct53; KK9752O. 

Here to there, with a Tropic-Aire 
electric blanket or eleotrlc 
sheet. (In the Saturday evening 
post, Oct. 31, 1953, p. 3) Appl. 
author: Frederick J. Wachter. 
©Tropic-Aire, inc., subsidiary of 
McGraw Electric Co.; 310ct53; 
KK97518. 

How to get a lifetime of pleasure 
from your new Manning Bowman 
blender. [Form no.] MI23-25. 
21 p. Appl. author: D. E. 
Roettger. © Manning -Bowman Div., 
subsidiary of McGraw Electric Co.; 
15Jan5lj.; KK92990. 

It pays to add eye-appeal to dishes 
with delicious Toastmaster toast. 
(In Hotel management, Feb. 1954, 
p. 6) Appl. author: Frederick J. 
Wachter. © Toastmaster Products 
Division, McGraw Electric Co.; 
10Feb5lj.; KK95760. 

Look what McGraw Electric Is doing 
to pep up your gift sales. Toast- 
master, Tropic-Aire, Everhot, 
Manning- Bowman [electrical appli- 
ances] (In Housewares review, 
Oct. 1953, p. 12-13) Appl. au- 
thor: Frederick J. Wachter. 
© 25Sep53; KK93506. 

Manning- Bowman, a distinguished new 
line of quality fans. [Form no.] 
MIIJ.-25. Folder. Appl. author: 
D. E. Roettger. © Manning- Bowman 
Div., subsidiary of McGraw Elec- 
tric Co.; 15Jan54; KK92992. 

New Everhot roaster, only $37.95. 
(In Collier's, May 16, 1953, p. 
66) Appl. author: Frederick J. 
Wachter. © Troplc-Mre, inc., 
subsidiary of McGraw Electric Co.; 
l6May53; KK97522. 

The new M arming- Bowman automatic 
pop-up toaster. Model 63B1. Form 
M lljE-50. Folder. Appl. author: 
D. E. Roettger. © Manning- Bowman 



64 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



MCGRAW ELECTRIC COMPANY. Cont'd. 
Div., McGraw Electric Co.; 
21Jan5^; KK93166. 

The new Manning-Bowman automatic 
toaster. Form no. MllJt-50. 
Sheet. Appl. author: D. E. 
Roettger. ©Manning-Bowman Div., 
subsidiary of McGraw Electric Co.; 
15Jan54; KK92991. 

The new Manning-Bowman food and bev- 
erage blender. Model 525. [Form 
no.] M123B-20. Sheet. Appl. au- 
thor: D. E. Roettger. ©Manning- 
Bowman Div., subsidiary of McGraw 
Electric Co.; 15Jan5l|.; KK92993. 

The new Manning-Bowman knife shar- 
pener, high in quality, beautiful 
in design. Form M31|-20. Catalog 
page. Appl. author: D. E. 
Roettger. © Manning Bowman Div., 
subsidiary of McGraw Electric Co.; 
29Mar51j.; KK9J4.922. 

New super de luxe Toastmaster toast 
'n' jam set. Catalog page. 
Appl. author: D. E. Roettger. 
© Toastmaster Products Division, 
McGraw Electric Co.; 2bJun5lj.; 
KK97623. 

New Toastmaster super de luxe toast- 
er takes the bread right out of 
your fingers. [Black & white] 
(In House & garden, Dec. 1953» P« 
179) Appl. author: Frederick J. 
Wachter. © Toastmaster Products 
Div., McGraw Electric Co.; 
l8Nov53; KK93505. 

New Toastmaster super de luxe toast- 
er takes the bread right out of 
your fingers. [Color] (In Look, 
Dec. 15, 1953, P« 93) Appl. au- 
thor: Frederick J. Wachter. 
©Toastmaster Products Div., 
McGraw Electric Co.; 15Dec53; 
KK93509. 

No chill, not a care with a Tropic- 
Aire electric blanket or electric 
sheet. (In the Saturday evening 
post, Nov. 21, 1953, P. 66) 
Appl. author: Frederick J. Wach- 
ter. © Tropic- Aire, inc., subsid- 
iary of McGraw Electric Co.; 
2iNov53; KK97517. 

A perfect match for your increased 
needs. Toastmaster automatic pop- 
up toasters. (In Journal of the 
American Dietetic Association, 
Feb. 195l|, p. 97) Appl. author: 
Frederick J. Wachter. © Toastmas- 
ter Products Division; McGraw 
Electric Co.; 10Feb5l 1 _; KK9576I. 

A perfect present for everyone in 
this family of fine gifts. Toast- 
master, Tropic-Aire, Everhot, 
Manning- Bowman [electrical appli- 
ances] (In the Saturday evening 
post, Dec. 5, 1953, p. 80-81) 
Appl. author: Frederick J. Wach- 
ter. © 5Dec53; KK935O7. 

Put Toastmaster toasters on diet- 
kitchen duty. (In Journal of the 
American Dietetic Association, 
Jan. 1954, p. 5) Appl. author: 
Frederick J. Wachter. © Toastmas- 
ter Products Division, McGraw 
Electric Co.; 10Jan5lj.; KK9577O. 

Soothing warmth for relief of aches 
and chills. Manning- Bowman heat- 
ing pads. (In the Saturday eve- 
ning post, Feb. 27, 195J+, p. 7k) 
Appl. author: Frederick J. Wach- 
ter. ©Manning-Bowman Division, 
McGraw Electric Co.; 27Feb5^; 
KK97523. 

Takes the bread right out of your 
fingers. Toastmaster automatic 
toasters. (In the Saturday eve- 
ning post, Feb. 20, I95I4., p. 1|9) 
Appl. author: Frederick J. Wach- 
ter. © Toastmaster Products Di- 



vision, McGraw Electric Co.; 
20Feb5J4.; KK95773. 

This new display free with any 3 
Toastmaster toasters. New Toast- 
master 2-toaster display. (In 
Electrical dealer, Mar. I95I4-, p. 
77) Appl. author: Frederick J. 
Wachter. © lMar5l(.; KK95758. 

Toasting buns this way peps up serv- 
ice, increases sandwich sales. 
Toastmaster automatic pop-up 
toasters. (In Chain store age, 
Jan. 1954j P» h) Appl. author: 
Frederick J. Wachter. © Toast- 
master Products Division, McGraw 
Electric Co.; 5Jan5^; KK9577I. 

Toastmaster roll and food warmers 
keep foods hot and oven-fresh for 
hours. Folder. Appl. author: 
Frederick J. Wachter. © Toastmas- 
ter Products Division, McGraw 
Electric Co.; 26Jun53; KK96918. 

Toastmaster toast is profitable 
toast, perfect every time. (In 
Restaurant equipment dealer, Sept. 
1953, P. 23) Appl. author: Fred- 
erick J. Wachter. © Toastmaster 
Products Div., McGraw Electric Co.; 
25Aug$3; KK935C4. 

Toastmaster toasters add extra taste 
appeal to Tee Pee sandwiches and 
help us speed service. Important; 
ask your restaurant equipment 
dealer ... (In Restaurant manage- 
ment, Feb. 1951+, p. 10-11) Appl. 
author: Frederick J. Wachter. 
© Toastmaster Products Division, 
McGraw Electric Co.; 5Feb5^; 
KK95766. 

Toastmaster toasters add extra taste 
appeal to Tee Pee sandwiches and 
help us speed service. Mr. Rest- 
aurant Equipment Salesman ... 
(In Restaurant equipment dealer, 
Feb. 19514-, ?• 6-7) Appl. author: 
Frederick J. Wachter. © Toastmast- 
er Products Division, McGraw Elec- 
tric Co.; 25Jan5i(.; KK95765. 

Toastmaster toaster's flexible 
toasting capacity makes every 
slice profitable. (In Hotel man- 
agement, Jan. 1954» P- 8l) Appl. 
author: Frederick J. Wachter. 
© Toastmaster Products Division, 
McGraw Electric Co.; 10Jan5i|; 
KK95768. 

Toastmaster toasters for perfect 
toast every time. Folder. Appl. 
author: Frederick J. Wachter. 
© Toastmaster Products Division, 
McGraw Electric Co.; 28Jun53> 
KK969I7. 

Toastmaster toasters give Carter's 
Drive-in sandwiches an appetite 
appeal that helps us average 300^ 
checks daily. [Endorsed by] C. R. 
Carter and J. V. Blackwood. (In 
Restaurant equipment dealer, Dec. 
1953 > P« 6-7) Appl. author: 
Frederick J. Wachter. © Toastmas- 
ter Products Div., McGraw Electric 
Co.; 25Nov53; KK93503. 

MCKENZIE, THOMAS WILLIAM. © 

Mysterious number revealing cards. 
(Game) Label. © 15Jan5l(.; 
KK9512I4.. 

MCKESSON AND ROBBINS, INC. © 

McKesson book of sundries. X95^+» 
(Miscellaneous articles) 267 P» 
© 19Mar5lj.; KK95135. 

MCKIERNAN-TERRY CORPORATION. © 

McKiernan- Terry multi-purpose calen- 
der for resin f-»n*shes. Bulletin 
T-101. Folder. Appl. author: 



Edgar Fabian Cohen. 
KK95932. 



© 19Apr5l4.; 



MCLEAN ENGINEERING LABORATORIES. © 
Cool your home with a quiet breeze. 
McLean sound proofed attic fan. 
Folder. © 25Mar5l4.; KK95095. 

MCMAHON, LEO ANTHONY. © 

Shop in Canton at these mystery 
shopper stores. Mystery shopper 
Fotoquiz. (Food & household prod- 
ucts) (In Canton daily ledger, 
Canton, Ill. r Jan. 26, 1954., P« 
10) © 26Jan51j. (in notice: 1953); 
KK95297. 

MCNALLY PITTSBURG MANUFACTURING COR- 
PORATION. © 

How to upgrade your coal to meet 
customers' specifications. (Ma- 
chinery) (In Coal age, Mar. I95I4., 
p. 76) Appl. author: John B. 
Rodgers. © 25Mar5lj.; KK95HI. 

MCNEIL, NEIL F. © 

How to assemble and install Sun 
Shade awnings. Sheet. Appl. 
author: Ashby Starr Co. © 9Apr5k; 
KK95672. 

MAGNETIX, INC. © 

Smiling Steve, the magnetic cowboy 
and his wildwest rodeo. (Toy) 
Label. Appl. author: Stephen L. 
Javna. © Uun50; KK93115. 

MAID-EASY CLEANSING PRODUCTS CORPO- 
RATION. © 

Maid-Easy coffee stain remover. Net 
weight 16 oz. Label. Appl. au- 
thor: William M. Stein. © 1Nov53; 
KK92373. 

MAIDEN FORM BRASSIERE COMPANY, INC. © 
I dreamed I rode a streetcar in my 
Maidenform bra. (In This week, 
Sept. 7, 1952, p. 5) Appl. au- 
thor: William H. Weintraub & Co., 
inc. ©7Sep52; KK91+.862. 

I dreamed I was an eskimo in my 
Maidenform bra. (In Seventeen, 
Feb. 195k, p. 52) Appl. author: 
William H. Weintraub & Co., inc. 
© lFeb5i4.; KK9^095. 

I dreamed I went dancing at the town 
Casino, in ray Maidenform Etude 
strapless. (In Buffalo evening 
news) Appl. author: Wm. H. Wein- 
traub & Co., inc. © 19May54; 
KK97376. 

I dreamed I went golfing at my fa- 
vorite golf club, in my Maidenform 
Etude bra. (In Buffalo evening 
news) Appl. author: Wm. H. Wein- 
traub Co., inc. © 31Mar5lj.; 
KK97375. 

I dreamed I went to the flower show 
In my Maidenform Overture bra. 
(In the Montreal star) Appl. au- 
thor: Wm. H. Weintraub Co., inc. 
© 19May5l4.; KK97OI4.O. 

J'ai rSve' que je jouais au golf 
Municipal dans mon soutien-gorge 
Etude par Maidenform. (In La 
Presse, Montreal, Feb. 2J4., 195)4., 
p. 6) Appl. author: William H. 
Weintraub & Co., inc. © 2l±Feb<fo.; 
KK966I4.6. 

J'ai rSv5 qu'on m'avait e"lue la 
femme la mieux mise de Montreal, 
avec mon soutien-gorge. Maiden- 
form Chansonette. (In La Presse, 
Montreal, Feb. 3, 195^, p. 18) 
Appl. author: William H. Weintraub 
& Co., inc. © 3Feb5)4.; KK966i;5. 

MAINES, KENNETH B., d.b.a. SALES- 
MAKERS COMPANY. SEE Sales-Makers 
Company. 



1954 



COMMERCIAL PRINTS AND LABELS 



65 



MAISON ROCHEZ. 

Old English brand brandy rum. La- 
bel. © Joseph C. Ulick, d.b.a. 
Maison Roohez; 6May54 (in notice: 
1955); KK96380. 

MAJESTIC MANUFACTURING COMPANY. © 
By appointment, to the queens of 

America's modern homes. H. R. H. 

Majestic combination range. 

Appl. author: Warner, Schulenburg, 

Todd & Associates, inc. 

©25Feb54; KK94&57. 
The new Majestic automatic gas fired 

garbage disposer and incinerator. 

Folder. Appl. author: Warner, 

Schulenburg, Todd & Associates, 

inc. © 15Dec55; KK94166. 

The new Majestic electric range. 
Folder. Appl. author: Warner, 
Schulenburg, Todd & Associates, 
inc. © 16Nov53; KK94167. 

The new Mamco automatic gas fired 
garbage disposer and incinerator. 
[Rev.] Folder. Appl. author: 
Warner & Todd, inc. © 15Apr54; 
KK95743. 

A soaking, gentle spring rainfall 
anywhere you want it. Majestic 
Double-D D-Flekt-0 water sprinkler 
and soaker. Sheet. Appl. au- 
thor: Warner, Schulenburg, Todd & 
Associates, inc. © 19Feb54; 
KK91+165. 

MAJOR LIQUOR DISTRIBUTORS, INC. © 
The man from Scotland is bringing 
you the most fantastic, once-in-a- 
lifetime Scotch whisky promotion 
ever offered. (In Beverage re- 
tailer weekly, Mar. 22, 1954, P* 
12-13) Appl. author: John Gross. 
© 22Mar54; KK95304* 

MALVO PRODUCTS COMPANY. © 

Malvo salve for skin irritations 
and burns. 1 oz. ccarton:) Label. 
Appl. authors: Orlando & Eugenio 
DeVencentis. © lDec53; KK92512. 
Malvo salve for skin irritations and 
burns. 1 oz. cSticker^ Label. 
Aopl. authors: Orlando & Eugenio 
De Vencentis. © lDec53; KK94751- 

MANCHESTER HOSIERY MILLS. 

P. S. they're Postscript nylons. 
Sheet. © Manchester Hosiery 
Mills, a co-partnership consist- 
ing of Melvln J. Gordon, N. G. 
Stone & S. Z. Gordon; 5Feb54; 
KK9M310. 

You can save 50 °/o on your hosiery 
budget with sheer, long-wearing 
Ironwear full fashioned nylons. 
(In Good housekeeping) ©Man- 
chester Hosiery Mills, a co-part- 
nership consisting of Melvin J. 
Gordon, N. G. Stone & S. Z. Gor- 
don; 5Peb5l4.; KK95472. 

MANHATTAN SHIRT COMPANY. © 

America's most guaranteed shirt. 
Span, with the collar that out- 
lasts the shirt, or a new shirt 
free. (In Life, Mar. 29, 1954, 
p. 130) Appl. author: Norris 
Konheim. © 26Mar54; KK95943. 

At home with any color 1n your ward- 
robe, Wicker. (Men's shirts, pa- 
jamas, undershorts, handkerchiefs 
& tie] (In Life, Apr. 5, 1954, 
p. 112) Appl. author: Norris 
Konheim. © 2Apr54; KK95946. 
Can an oxford shirt ever be worth 
ten dollars and ninety-five cents? 
(In Time, Nov. 16, 1953, p. 7) 
Appl. author: Norris Konheim. 
© 12Nov53; KK93350. 
Great gift idea, Currier 1-. Ives pa- 
jamas and undershorts. (In Time, 
Dec. 1J+, 1953, p. 37) Appl. au- 
thor: Norris Konheim. © 10Dec53; 
KK93345- 



If he doesn't give you a valentine 
kiss, and if the Span collar 
doesn't outlast the shirt ... (In 
Good housekeeping, Feb. 1954, P» 
2l)_3) Appl. author: Norris Kon- 
heim. © 20Jan54; KK94749. 

New clothes for active moderns. 
Manhattan X-Tras. (Mens slacks 
& shirts ) ( In the New York times 
magazine, Mar. 21, 1954, P« 17) 
Appl. author: Norris Konheim. 
© 21Mar5l|; KK95944. 

New school of design in ties. (In 
Time, Dec. 21, 1953, P- 3D 
Appl. author: Norris Konheim. 
© l7Dec53; KK93347* 

New stripes, new collars for the gay 
'50's. (Men's shirts and ties) 
(In Time, Mar. 29, I95I4., p. 36) 
Appl. author: Norris Konheim. 
© 25Mar5lj.; KK95941. 

Now, a flannel [shirt] that feels 
like cashmere. (In Time, Nov. 
2, 1953, p. 2 of cover) Appl. 
.author: Norris Konheim. 
© 290ct53; KK933i|«. 

The perfect present with a great 
future. Ask for the Span by Man- 
hattan. (Shirt & tie) (In Good 
housekeeping, Dec. 1953, P» 229) 
Appl. author: Norris Konheim. 
© 20Nov53; KK93349. 

Platinum, greatest color discovery 
since white. (In the Saturday 
evening post, Oct. 31, 1953, p. 
138) Appl. author: Norris Kon- 
heim. © 280ct53; KK93459. 

The shirt for you when the sun goes 
south. (In Time, Nov. 30, 1953, 
p. 32) Appl. author: Norris Kon- 
heim. © 26Nov53; KK933I+6. 

The shirt off his back. Wonderful 
Lady Manhattan, his shirt in your 
sizes ... (In Life, Apr. 12, 1954, 
p. 8) Appl. author: Mrs. C. Le 
Vathes. © 9Apr54; KK95945. 

The Span collar is guaranteed to 
outlast the shirt, or a new shirt 
free. (In Life, Mar. 15, 1954, P» 
66) Appl. author: Norris Kon- 
heim. © 12Mar5U; KK947I+7. 

Wake up your wardrobe with winter 
pastels. (Shirts & ties) (In 
the Saturday evening post, Dec. 
5, 1953, P. 82) Appl. author: 
Norris Konheim. © 2Dec53; 
KK93352. 

What's in the wind in sportshirts? 
Southwind. (In Time, Apr. 19, 
1954, P- 4 of cover) Appl. au- 
thor: Norris Konheim. © 15Apr54; 
KK96715. 

When you want to give style, Span, 
the perfect present with a great 
future. (Shirts ?•: ties) (In the 
Saturday evening post, Dec. 19, 
1953. P» U-2— 1+3 ) Appl. author: 
Norris Konheim. © l6Dec53; 
KK93353. 

Worthy descendants of a fine old 
family. Manhattan Golden Needle 
shirts. (In the Saturday evening 
post, Dec. 12, 1953, P- 82) 
Appl. author: Norris Konheim. 
© 9Dec53; KK9335L 



Jan. 15, 1954. 

KK95899. 
Feb. 15, 1951).. 

KK95900. 
Mar. 15, 1954. 

KK95901. 
Apr. 15, I95I4.. 

KK95902. 



15Jan5i+; 

15Feb5^; 

> 15Mar54; 

15Apr5ij.; 



MANHETM MANUFACTURING AND BELTING COM- 
PANY. © 

For your heavy duty D and E V-belt 
drives. New Veelink TD and TE 



adjustable V-belt. Folder. 

Appl. author: Foltz-Wessinger, 

inc. ©i^)ec53; KK925&V 
For your heavy duty D and E V-belt 
drives. New Veelos TD and TE ad- 
justable V-belt. Folder. Appl. 
author: Foltz-Wessinger, inc. 
©i4Dec53; KK92585. 

Ins true clones para la instalacion 
de las nuevas correas en v patent- 
adas Veelink TD y TE. (V-belts) 
Sheet. Appl. author: Foltz-Wess- 
inger, inc. © 30Nov53; KK9308O. 

New, patented Veelink TD and TE 
adjustable V-belt. Installation 
directions. Sheet. Appl. author: 
Foltz-Wessinger, inc. © kDec53: 
KK92586. ' 

New, patented Veelos TD and TE adjus- 
table V-belt. Installation direc- 
tions. Sheet. Appl. author: 
Foltz-Wessinger, inc. © l±Dec53- 
KK92587. 

Para sus transmisiones de correas 
en V D y E la nueva Veelink correa 
en V ajustable TD y TE. (V-belts) 
Folder. Appl. author: Foltz- 
Wessinger, inc. © 29Dec53; 
KK93081. 

Veelos, the Link V-belt. Sheet, 
Appl. author: Foltz-Wessinger, 
inc. © 13May54; KK966O7. 

MANION, HARRY, d.b.a. BLUE FLASH 
CHEMICAL COMPANY. SEE Blue Flash 
Chemical Company. 

MANN, DOROTHY. SEE Mitts, Geneva 
Dorothy Mann. 

MANN-PORTER CORPORATION. © 

Safe, grand, lead-free. Enamel paint 
kit. 59^* Label. Appl. author: 
Bertram Mann. © 30Dec53; KK92920. 

MANNING-BOWMAN DIVISION, subsidiary of 
MCGBAW ELECTRIC COMPANY. SEE McGraw 
Electric Company. 

MANTELL, JO-MARIE AND MICHAEL JAMES, 
d.b.a. MICHAEL JAMES. SEE James, 
Michael. 

MARATHON CORPORATION. © 

Hostess waxed paper. Full 75 square 
feet. Label. Appl. author: 
Duane Boyd. © llMay54; KK96592. 

Nobody has ever offered you this 
much softness for the money. 
(Tissue) (In Woman's day, Mar. 
1954, p. 130) Appl. author: 
Young & RuMcam, inc. ©Marathon 
Corp., Northern Paper Mills Divi- 
sion; 25Feb5l+; KK9IJ.95U. 

This is a close-up of a brand-new 
kind of toilet tissue. Northern. 
(In Life, Mar. 8, I95J+, p. 7) 
Appl. author: Young & Rubicam, 
inc. ©Marathon Corp., Northern 
Paper Mills Division; 5Mar54; 
KK96021. 

To all our good friends in the trade, 
an important announcement. One 
representative will now handle all 
Waxtex and Northern consumer 
cpaperD products. (In Cooperative 
merchandiser, Jan. 1954, P« 22) 
Appl. author: Young & Rubicam, 
inc. © Marathon Corp., Northern 
Paper Mills Division; Uan54; 
KK91+955. 

Wow, 3 news from Northern. (Tissues) 
(In Chain store age, Mar. 1954, p. 
164) Appl. author: Young & Rubi- 
cam, inc. ©Marathon Corp., North- 
ern Paper Mills Division; 27Feb54; 
KK96020. 

MARCHAL REPRODUCTIONS CORPORATION. © 
Dear Friend: How many times have you 
wished you too could have a pre- 
cious 1,'archal charm bracelet ... 



66 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



MARCHAL REPRODUCTIONS CORPORATION. 
Cont'd. 

Folder. Appl. author: Charles H. 
Fleishman. © lFeb5k; KK93kk3. 

MARION ELECTRICAL INSTRUMENT COMPANY. 
Powerful moving coil mechanism has 
Gyro-like stability. (In Scien- 
tific American, Apr. 195k, P« 53) 
Appl. author: Meissner & Culver, 
inc. © Marion Electrical Instru- 
ment (in notice: Marion); 
lApr£k; KK95907. 

MARSH, JOE. 

From where I sit. SEE United States 
Brewers Foundation. 

MARSHALL BRASS COMPANY. © 

New Chrome-Flex flexible supply 
lines, lavatory, closet and sink. 
Folder. Appl. title: Circus 
folder. © lMar5k; KK95597. 

MARSHALL FIELD AND COMPANY. © 

Pace. Easter's in the basket, when 
the fixings come from Field's. 
(Clothing & other merchandise) 
(In Chicago dally tribune, Mar. 
26, 1951+, P. 17) © 26Mar5k; 
KK96OOIJ.. 
Pace. From blueprints to bulldozers, 
how Field's expands to serve you. 
(New store) (In Chicago daily 
tribune, Apr. 23, 195k, p. 21) 
© 23Apr54; KK96l8k. 

Pace. Members of the wedding, and 
how Field's fits into the picture. 
(Clothing & other merchandise) 
(In Chicago daily tribune, Feb. 
2I4., 195U. P. 21) © 2kFeb5k; 
KK93964.. 

Pace. Spring's the thing, and 
Field's is where you find it. 
(Clothing & other merchandise) 
(In Chicago daily tribune, Mar. 
12, I95U., p. 13) ©12Mar5k; 
KK96OO5. 

Pace. The changing scene as seen 
by Field's, of course. (Home fur- 
nishings & other merchandise) (In 
Chicago daily tribune, Jan. 15, 
19514., p. 21) ©15Jan5l,.; KK93300. 

Pace. These kid3 mean business, and 
Field's is proud to help. (Serv- 
ices) (In Chicago daily tribune, 
Feb. 2, 1954, p. 17) ©2Feb5k; 
KK93965. 

Pace. Through Field's looking 

glass. (Store windows) (In Chi- 
cago daily tribune, May llj., 195^4-* 
p.- 17) © lljMay5k; KK96812. 

Pace. Working for the future. How 
Field's retirement program adds 
up. (Clothing & other merchan- 
dise) (In Chicago daily tribune, 
Feb. 19, 195k, p. 15) ©19Feb5li; 
KK93963. 

MARTIN, KENNETH MCKINLEY, owner of 
NATIONAL WOOD TOY COMPANY. SEE 
National Wood Toy Company. 

MARTIN BAND INSTRUMENT COMPANY. © 
Successful careers in music. The 
story of trumpeter Chet Baker, 
outstanding Martin artist. (In 
the School musician, June 195i)-> 
p. 3 of cover) Appl. author: 
Juhl Advertising Agency. 
© Uun5k; KK97l).b«. 

MARYLAND ENGINEERING COMPANY. © 
Here's extra insurance for extra 
profit. Clearview cleans any tank 
from 100 gallons to 15,000 gal- 
lon. Folder. Appl. author: Wil- 
liam F. McBride. © 5Apr5k; 
KK95275. 

You're sure you haven't forgotten. 
(Tank cleaning equipment) Folder. 
Appl. author: William F. McBride. 
© 12Apr5k; KK962kl. 



MARZETTI (T. ) COMPANY.© 

A secret we are glad to share with 
you, how to make Marzetti'a famous 
cole slaw. (Salad dressing) 
Folder. Appl. author: Gansey R. 
Johnson. © 27Feb5k; KK9kl28. 

MASON, ORION RALPH. 

Logical reasons for color song 
print. Sheet. © Orion R. 
Mason; 31Dec53; KK95352. 

MASON-NEILAN REGULATOR COMPANY. © 
Moisture control system. Instruc- 
tions no. 6OOI4.. Folder. Appl. 
author: Leslie Burton Battin. 
© 6Apr5k; KK95167. 

Pump speed governors. Instructions 
no. 6003; parts references. Fold- 
er. Appl. author: Leslie Burton 
Battin. © 19Jan5k; KK93132. 

60000 series dual selector controller. 
Instructions no. 2015; parts refer- 
ences. Folder. Appl. author: 
Thomas Peter Malone. © 6Apr5k; 
KK95166. 

Valve sizing on flashing water ser- 
vice. T.D.S. no. 10-10. k p. 
Appl. author: Paul Wing, Jr. 
© 7Apr5k; KK95390. 

MASS INSTRUMENTS. © 

The new Mass 76 photoelectric color- 
imeter & turbidimeter. Folder. 
Appl. author: Morris Mass. 
© 19May54; KK96879. 

MASTER CHOCOLATE MAKERS. 

XXXX Daggett's strawberry whirl. 55 
pounds net weight. (Syrup for 
flavoring ice cream & other food 
products) Label. © Daggett 
Chocolate Co., d.b.a. Master Choc- 
olate Makers; l3Jun53; KK93393- 

MASTER PRODUCTS COMPANY. © 

The biggest year-end sale in our 
history. (Office supplies) 
Folder. Appl. author: Bruce 
Milliette Stephen. © 13Nov53; 
KK92H59. 

Four pages of savings at Master's. 
(Office supplies) Folder. 
Appl. author: Bruce Milliette 
Stephen. © 12Feb5k; KK9kl21. 

Get this new banker-approved pen, or 
your choice of 9 other valuable 
gifts absolutely free. (Office 
supplies) Folder. Appl. author: 
Bruce Milliette Stephen. 
© 26Mar5k; KK95736. 

Now, get beautifully lithographed 
worship cchurcha folders ... Take 
advantage of the Master Sunday- 
Bulletin Club's special trial of- 
fer. Folder. Appl. author: 
Bruce Milliette Stephen. © Mas- 
ter Sunday-Bulletin Club, a sub- 
sidiary of Master Products Co.; 
31Dec53; KK92860. 

MASTER SUNDAY-BULLETIN CLUB, a sub- 
sidiary of MASTER PRODUCTS CO. SEE 
Master Products Company. 

MATEY, WESLEY, d.b.a. WESMAR COMPANY. 
SEE Wesmar Company. 

MATTHEWS, BEATRICE B. © 

Pencil holder. Materials needed ... 
(Toys) Sheet. © 15Dec53; 
KK93679. 

MAWICKE, THAN. 

For America's defense. SEE General 
Electric Company. 

MAY, ERNEST R. © 

Melani Maid syrup (watermelon nec- 
tar) Label. © 19Jun52; KK9657I. 

MECHANEERS, INC. © 

The Mechaneers plan. (Blueprints, . 
statistical programs & the like) 
Pamphlet. Appl. author: John A. 
Frink. ©kFeb5k; KK96OO6. 



MEDFORD MANUFACTURING COMPANY. © 
When a life hangs in the balance. 
Haggard's Save-A-Life folding 
stretcher and fracture board. 
Folder. Appl. author: James C. 
Knollin. © 10Mar5k; KK95627. 

m }^ SF* G " d ' b - a - IN LAND PROD- 
UCTS COMPANY. SEE Inland Products 
Company. 

MELDRUM, ANNE HATHAWAY, d.b.a. MELDRUM 
ENGINEERING COMPANY. SEE Meldrum 
Engineering Company. 

MELDRUM ENGINEERING COMPANY. 

Meldrum burners' aid. (Hand cutting 
torch attachment) Label. © Anne 
Hathaway Meldrum, d.b.a. Meldrum 
Engineering Co.; 10Sep52; KK95335. 

MEN'S WEAR SALES CORPORATION. © 

Saves you money, saves you time with 
Tri-Conomy. Sheet. © 29Jan5'k: 
KK93195. 

MER- CHAIN- TEL PUBLISHING COMPANY. 
Reciprocal Mer-Chain-Tel delivery 
by telephone. Folder. © Mer- 
Chaln-Tel Pub. Co., solely owned 
by Arthur Braunstein; 2kApr5k; 
KK965k6. 

MERCHANDISE SELECTORS, INC. © 

All purpose electrified 1+ in 1 [cab- 
inet] table. No. A-20. Sheet. 
Appl. author: Meyer Robbin. 
© 2Feb5k; JSX.Sk.3kk- 
Free bonus, save $10. Rug sellout. 
No. A-27. Sheet. Appl. title: 
Six piece rug ensemble. Appl. au- 
thor: Meyer Robbin. © 2Feb5k; 
KK9L3k5- 
1/2 price sale. 22"kt. gold dinner- 
ware. Scranton lace tablecloth. 
No. D-7. Sheet. Appl. author: 
Meyer Robbin. © 6Mar5k; KK958I4.5. 

16 piece photo outfit, color flash 
duo lens camera. No. Gl6. Sheet. 
Appl. author: Meyer Robbin. 
© 2Feb5k; KK9k3k3. 

Utility and typewriter all steel 
table & steel chair. No. A-33« 
Sheet. Appl. author: Meyer Rob- 
bin. © 25May5k; KK97653. 

MERCK. AND COMPANY, INC. © 

Harvesting magnesium from the sea. 
Buried treasure in the ocean, 5 
million tons to the cubic mile. 
(Magnesium compounds) (In This 
week, July 27, 1952, p. 15) 
© 27JUI52; KK9655H.. 
More years of useful living. Sci- 
ence helps aged people to walk and 
work again. ( Cortone & Hydro cor- 
tone) (In This week, Sept. 21, 
1952, p. 19) © 21Sep52; KK96I85. 

MERGENTHALER LINOTYPE COMPANY. © 

Announcing Linofilm, Linotype's new 
photo-typesetting machine. (In 
Editor & publisher, Apr. 17, 195k, 
p. 58-59) © l6Apr5k; KK9568I. 

MERRELL (WILLIAM S.) COMPANY. © 

Tace, a new approach in the treat- 
ment of menopause. (Pharmaceuti- 
cal) 31 p. © llMar5k; KK95586. 

MERRIAM (G. AND C. ) COMPANY. © 

The circle and monogram. Webster's 
[dictionaries] Folder. 
Dec. 19^3. © 12Nov53; KK9236I. 
Jan. 1951+. © 13Jan5k; KK93II7. 
Feb. 195k. © 8Feb5k; KK9k365« 
Mar. 195k. © 12Mar5k; KK9k697« 
Apr. 195k. © 12Apr5k; KK9556I4. 
May 195k. © llMay5k; KK9705I. 

MERRY MANUFACTURING COMPANY. © 

My Merry dolly's facial kit. La- 
bel. © 1Nov53; KK93077. 



1954 



COMMERCIAL PRINTS AND LABELS 



67 



METAL GLASS PRODUCTS COMPANY. © 

The CHR jacketed San-I-Tank. Bulle- 
tin CHR-50. Folder. © 21Dec53; 
KK93376. 
Stainless steel stock pots, a San-I- 
Tank product. Bulletin SP-^l. 
Sheet. © 21Dec^3; KK93206. 
Stainless steel syrup cooler. 

Another San-I-Tank product. Bul- 
letin SC-52. Sheet. ©21Dec53; 
KK93375. 

MEYEROWICH, CHARLES A., d.b.a. WISE- 
UP COMPANY OF AMERICA. SEE Wiae- T Jp 
Company of America. 

MICHELS (PETER J.) INC. © 

Try 'em and see, get M.H.P.H. Speed- 
up with C-Mon. (Barber tools) 
Folder. Appl. author: Reginald 
C. Requa. © 5Nov53; KK925I1.3. 

MICHIGAN NATIONAL BANK. © 

Banking that is building Michigan 
as it is building this community. 
Battle Creek board. (In the 
Battle Creek enquirer & news, Jan. 
10, 1954, p. 10) Appl. author; 
The Buchen Co. © lOJanJjl].; 
KK93227. 
Banking that is building Michigan 
as it is building this community. 
Flint board. (In the Flint jour- 
nal, Jan. 17, 195*W P« Z V A PP?-* 
author: The Buchen Co. © 17Jan5lj.; 

KK93226. 
Banking that is building Michigan 
as it is building this community. 
Grand Rapids board. (In the Grand 
Rapids herald, Jan. 10, 195^» P» 
25) Appl. author: The Buchen Co. 
© 10 Jan 514.; KK93228. 

Banking that is building Michigan 
as it is building this community. 
Lansing board. (In the State 
journal, Jan. 10, 1951]-, p. l|-8) 
Appl. author: The Buchen Co. 
© 10 Jan 51+ ; KK93225. 
Banking that is building Michigan 
as it is building this community. 
Marshall board. (In Marshall eve- 
ning chronicle, Jan. 13, 195^» P« 
2) Appl. author: The Buchen Co. 
© 13Jan5l|.; KK93229. 
Banking that is building Michigan 
as it is building this community. 
Saginaw board. (In the Saginaw 
news, Jan. 10, 195lj., p. 3'°/ 
Appl. author: The Buchen Co. 
© 10Jan5[|.; KK93221;. 
Statement of condition, December 31, 
1953. (Banking service) (In 
Banking, Feb. I95I+, p. 127) 
Appl. author: The Buchen Co. 
© lFeb5^; KK9325I. 

MICHIGAN SHORTENING COMPANY. © 

It's Bacorn. (Food products) Card. 
© 2Jan5l|; KK95127. 

MICRO-NUT COMPANY. 

Automotive shop, James Glanville, 
technical editor. Wheel bearing 
adjustment. (Lock nuts) (In 
Western automotive service, Nov. 
1953. P- 19-21) ©Micro-Nut Co., 
a copartnership consisting of 
Vance L. Trent & Roy T. Trent; 
5Nov53; KK9357°^ 

Dear Sir: No doubt you have often 
pondered the question of why the 
tires on stationary axles, on a 
car or truck ... [Runout compari- 
son chart] (Lock nut3) Folder. 
©Micro-Nut Co., a copartnership 
consisting of Vance L. Trent & Roy 
T. Tren-c; 3M°v53; KK92715. 

MID- CONTINENT PETROLEUM CORPORATION. © 
Facts, not claims about the truly 
different gasoline. New D-X 
Ethyl with UCL-plus. (In Iowa 
farm and home register, June 6, 



195J+, p. 32-H) Appl. author: 
J. B. Woodbury. © 6Jun5ij.; 
KK976tilj.. 

Still the best, see this test. New 
D-X Ethyl [gasoline] with UCL- 
plus. (In Chicago tribune maga- 
zine, June 6, I95I4., p. 50) Appl. 
author: J. B. Woodbury. © 6Jun5ij.; 
KK97685. 

MIDSAL, INC. © 

Bengfil Club Chutney. Net wt. 6 1/2 
oz. Label. Appl. author: Char- 
les Forbes. © 19Aug53; KK95I4.08. 

MID-STATE CLEANERS. 

Crease set Perma, sets crease, re- 
sists wrinkles. (Fabric dressing) 
Label. © Bynum Black, t.a. Mid- 
State Cleaners; 25J11I5I; KK972I16. 

MIDWEST BISCUIT COMPANY. © 

Vista-Pak thin saltlne crackers. 
Net wt. one pound. Label. Appl. 
author: Sutherland Paper Co. 
© 21Jun5l)-; KK97579. 

MIDWEST INSTRUMENT CORPORATION. © 
Cathode beamer kinescope analyzer. 
(TV picture tube testing machine) 
Label. © 3Jan5l4_; KK9I4.6I42. 

MIERS, EARL SCHENCK.' 

B. Franklin. SEE Kingsport Press, 

inc. 
Benjamin Harris. SEE Kingsport 

Press, inc. 
Edward Bellamy. SEE Kingsport 

Press, inc. 
Horatio Alger, Jr. SEE Kingsport 

Press, inc. 

Thomas Paine. SEE Kingsport Press, 

inc. 
U. Sinclair. SEE Kingsport Pr«sa, 

inc. 

MILES, CLIFTON E. , THOMAS C. WINSTON, 
LAWRENCE J. LUMB AND DAVID WHITTE- 
M0RE, d.b.a. LMW ENTERPRISES. SEE 
LMW Enterprises. 

MILES, KENNETH H. , d.b.a. NUTRITIONAL 
PUBLISHING COMPANY. SEE Nutritional 
Publishing Company. 

MILES LABORATORIES, INC. © 

Miles ahead. Jan. 195i+« Alka- 
Seltzer. (Pharmaceutical) Fold- 
er. © Uanjli; KK93596. 

MILES SHOES, INC. © 

Miles. (Shoe cartons) Label. 

Appl. author: Frank C. Meyer Co., 
inc. © 5Jan5lj.; KK92995. 

MILLER (FRANK B. ) MANUFACTURING COM- 
PANY, INC. © 

Miller aluminum framed sliding glass 
doors. Folder. Appl. author; 
Ashby Starr Co. © 29May5ij.; 
KK97007. 

MILLER, JOHN B. , d.b.a. R AND M PROD- 
UCTS COMPANY. SEE R and M Products 
Company. 

MILLER (M. A.) MANUFACTURING COM- 
PANY. © 

Manufacturers of the world's largest 
line of long-life recording and 
play-back needles. Pres Test 
card. Folder. © i^Feb^lj.;" 
KK93914. 

MILLRR, MARTIN, d.b.a. MARTIN MILLER 
COMPANY. SEE Miller (Martin) Com- 
pany. 

MILLER (MARTIN) COMPANY. 

It's a happy title. Pyrofax gas. 
Sheet. Appl. title: The cookbook. 
©Martin Miller, d.b.a. Martin 
••Miller Co.; lMar^; KK96208. 

Mr. Jones, either way, you get full 
measure. Mobilheat. (Fuel oil) 
Sheet. © Martin Miller, d.b.a. 
Martin Killer Co.; ljani>l+; KK93085'. 



Mr. Jones, let your friends in. 
Mobilheat. (Fuel oil) Sheet. 
© Martin Miller, d.b.a. Martin 
Miller Co.; Uan;>lj.; KK93086. 

Mr. Jones, unseen, but not unfelt. 
Mobilheat. (Fuel oil) Sheet. 
© Martin Miller, d.b.a. Martin 
Miller Co.; Uan^; KK93082. 

Mr. Jones, why burn your money too? 
Mobilheat. (Fuel oil) Sheet. 
© Martin Miller, d.b.a. Martin 
Miller Co.; Uan5i|; KK93081;. 

Mr. Jones, you'd better look ahead 
too. Mobilheat. (Fuel oil) 
Sheet. © Martin Miller, d.b.a. 
Martin Miller Co.; Uan^l).; KK93083. 

My [dear] friend, we know what a 
[whale] of a job [Santa] has this 
time of y[ear] Sheet. (Fuel oil) 
Appl. title: Christmas rebus. 
©Martin Miller, d.b.a. Martin 
Miller Co.; Ua^l).; KK9319J+. 

MILLER, firm. © 

The cowboy toy watch with moving 
pictures. Label. Appl. author: 
Evelyn Stiasny. © 7Sep53; 
KK93895. 
The fairy tale toy watch with moving 
pictures. Label. Appl. author: 
Evelyn Stiasny. ©7Sep53; 
KK93«9l4- 
Space explorer's toy watch with mov- 
ing pictures. Label. Appl. au- 
thor: Evelyn Stiasny. ©7Sep53; 
KK93896. 

MILLER BREWING COMPANY. © 

After all, it's the champagne of 
bottle beer. Miller High Life. 
cCamping scene: Appl. author; 
C. A. Mathisson. © 25Nov£3; 
KK91|757. 

After all, it's the champagne of 
bottle beer. Miller High Life. 
[Golf scene] (In Argosy, Apr. 
195l+» P« 3 of cover) Appl. au- 
thor: C. A. Mathisson. © lApr5l).; 
KK95240. 

After all, it's the champagne of 
bottle beer. Miller High Life. 
[Locker room scene] Appl. au- 
thor: C. A. Mathisson. © lApr5li.; 
KK963H. 

The big swing is to Miller High 
Life. (In the Milwaukee journal, 
Apr. 5, I95I1., p. 7) Appl. au- 
thor: C. A. Mathisson. © 5Apr5i|; 
KK9529l|. 

Designed for leadership. Miller 
High Life. [New packaging bro- 
chure] Pamphlet. Appl. author: 
C. A. Mathisson. © Blay5l).; 
KK97080. 

Enjoy life with Miller High Life, 
the champagne of bottle beer. 
Appl. author; C. A. Mathisson. 
© 12A P r5l(.; KK95379. 

Enjoy life with Miller High Life, 
the champagne of bottle beer. 
[31/2x9 3A !"• a<^ (In the 
New York times) Appl. author: 
C. A. Mathisson. © 8Apr5l(.; 
KK96097. 

Go get 'em Braves. Miller High Life. 
(In the Milwaukee journal, Apr. 
195U> P- 26) Appl. author: C. A. 
Mathisson. © 8Apr5i4_; KK95293. 

The lady chooses. Miller High Life. 
[Black haired girl in red dress 
holding glass] Appl. author: 
C. A. Mathisson. © 1Nov52; 
KK965I4.8. 

The lady chooses. Miller High Life. 
[Blonde in red dress, antique 
theme] Appl. author: C. A. 

Mathisson. © 15Feb5lj.; KK9J4.758. 



68 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



MILLER BREWING COMPANY. Cont'd. 

1951| broadcast schedule. Miller High 
Life. Polder. Appl. author: 
C. A. Mathisson. © 17Mar5i|.; 
KK95353- 

Quality is always in good taste, and 
good taste is always in Miller 
High Life. Appl. author: C. A. 
Mathisson. © Iit-Apr5^5 KK95521).. 

Recipe for pleasure. Miller High 
Lif«. [Hamburgers & hot dogs] 
(In Collier's, Feb. 19, 195^> p. 
83) Appl. author: C. A. Mathis- 
son. © 19Feb5l+; KK9ltf60. 

Recipe for pleasure. Miller High 
Life. [Variety of cheeses] (In 
Collier's, May 1I4., 195l+» P« 7D 
Appl. author: C. A. Mathisson. 
© lliMay54; KK96398. 

Traditionally the finest. Miller 
High Life. cBlonde in blue & white 
dress; hors d'oeuvress Appl. au- 
thor: C. A. Mathisson. © lFeb5^; 
KK91J.759. 

Traditionally the finest. Miller 
High Life. [Hostess in red dress] 
(In Time, Not. 2k, 1952) Appl. 
author: C. A. Mathisson. 
© 2lj.Nov52; KK96U.78. 

Traditionally the finest. Miller 
High Life. [Table scene] (In 
Gourmet, Oct. 1953. P» kt>) Appl. 
author: C. A. Mathisson. 
© lApr54; KK96312. 

Traditionally the finest. Miller 
High Life. [Woman mixing salad] 
Appl. author: C. A. Mathisson. 
© 5Apr5i].; KK9521A. 

MILLER STUDIO, INC.' © 

Wall plaques. 195^ catalog. Pam- 
phlet. Appl. author: Richard Alan 
Miller. © Zjan$ki KK92975. 

MILPRINT, INC. © 

Foil dressed baking potato. (Wrap- 
per) Label. ©Milprint, inc. 
(in notice: Packaging Materials 
Service, a division of Milprint, 
inc); 9Jun5lj.; KK97l4^2. 

Sta-trim with Letterman's bread. 
(Wrapper) Label. © 8Feb5l|.; 
KK93985- 

MILWAUKEE SCHOOL OF ENGINEERING. © 
The easy, sound way to save now for 
his education. Educational sav- 
ings plan. Poster. © IMar^ki 
KK9I4.506. 

MINNESOTA CONSOLIDATED CANNERIES, 
INC. © 

Northern grown, bound to be better. 
Butter Kernel golden corn. (In 
Post-gazette, Pittsburgh, v. 27, 
no. 179, P. 19) Appl. author: 
Rae Locken. © 26Feb5Jj-; KK95339. 

MINNESOTA FARM BUREAU SERVICE COM- 
PANY. © 

The complete farm bureau system for 
swine feeding. Chart of feeding 
cycle. Folder. Appl. author: 
Bernard B. Crandall. © l^Mar^3 
(in notice: 1952); KK92590. 
Why Farm Bureau 3D fertilizing pays 
off. Streamer. Appl. author: 
Bernard B. Crandall. © 19Sep53; 
KK92710. 

MINNESOTA MINING AND MANUFACTURING 

COMPANY. © 

Your handiest helper is Scotch cel- 
lophane tape. Got plenty? Cover 
prescription labels with tape ... 
(In Look, Feb. 9, 1951;, p. 15) 
© 26Jan5l+; KK93528. 

Your handiest helper is Scotch cel- 
lophane tape. Got plenty? Tape 
over prescription labels. (In 
Parade, Jan. 31, 19 5^ » P- z k) 
© 3Uan5l+; KK93529. 



MIRACLE MILE ASSOCIATION. © 

You are proud to shop on the Coral 
Gables Miracle Mile, one of Amer- 
ica's moat famous shopping 
streets. (Clothing & other mer- 
chandise) (In the Miami herald, 
Miami, Fla., Feb. 17, 1951)., p. 
10A-11A) Appl. author: Miracle 
Mile of Coral Gables Association, 
inc. © 17Feb5lj.; KK96965. 

MIRACLE MILE OF CORAL GABLES ASSOCIA- 
TION, INC. © 

Because you love nice things, you 
shop on the Miracle Mile of Coral 
Gables. (Clothing & other mer- 
chandise) (In the Miami herald, 
Miami, Fla., Mar. 3, I95I4., p. 
10-A-ll-A) © 3Mar5lj.; KK96238. 

With spring in the air, Easter comes 
to the Miracle Mile of Coral Ga- 
bles. (Clothing & other merchan- 
dise) (In the Miami herald, Mi- 
ami, Fla., Mar. 17, 135k, P« °" B ) 
© VJUar<ykl KK96237. 

MISSION APPLIANCE CORPORATION. © 
Now, twice the protection against 
rust. Doubleglas gas water heat- 
ers. (In Empire magazine of the 
Denver post, Mar. 7, 1951)., P- ^9) 
©7Mar5l ) .; KK97267. 

MRS. DAY'S IDEAL BABY SHOE COMPANY, 
INC. © 

Ideal Cozy-Mocs. 1161. Label. 
© l6Mar51; KK9l).061).. 

MRS. DE LUCA'S FOODS. 

Mrs. De Luca's meat balls in sauce. 
Net weight 15 ozs. Label. 
© Thomas De Luca & Rose De Luca, 
his wife, d.b.a. Mrs. De Luca's 
Foods; 15Apr5l4.; KK9689O. 

MITCHELL INDUSTRIAL TIRE COMPANY, 
INC. © 

Mitco industrial tires. Folder. 
Appl. author: George W. Power. 
© 15Jan5l+; KK93590. 

MITTS, GENEVA DOROTHY MANN. 

Princess. Red lips and pretty blue 
eyes. (Phonograph records) La- 
bel. © Geneva Dorothy Mann Mitts 
(in notice: Dorothy Mann) ; 
27Feb5l).; KK9IA99. 

MODERN ENGRAVING AND MACHINE COM- 
PANY. © 

New modern long life precision en- 
graved applicator rolls. (In the 
Paper Industry, June 1951)., p. 397) 
Appl. author: Frederick A. Sunder- 
hauf . © 15Jun5l).; KK97338. 

MOE LIGHT, INC. 

Catalog M-161. Dealers' price list 
& buying guide. Effective Sept. 
1, 1953. Form no. 207A. (Light- 
ing fixtures) Pamphlet. © Moe 
Light, inc. (in notice: Moe Light, 
division of Thomas Industries, 
inc.); lSep53; KK91+179. 

CatalogM-l6l. Wholesalers' price 
list & buying guide. Effective 
Sept. 1, 1953. Form no. 206A. 
(Lighting fixtures) Pamphlet. 
©Moe Light (in notice: Moe Light, 
division of Thomas Industries, 
inc.); H).Oct53; KK9J4.I83. 

Change any room setting at the flick 
of a switch with Inspiration- 
lighting [fixtures] Form no. 
210A. Folder. © Moe Light Divi- 
sion (in notice: Moe Light, divi- 
sion of Thomas Industries, inc.); 
10ct53; KK9I+180. 

Inspiration-lighting. Retail price 
list. Effective Sept. 1, 1953. 
Form no. 212B. Folder. ©Moe 
Light, inc.; lSep53; KK9I4.I8I. 

Inspiration-lighting with contempo- 
rary fixtures. Form no. 201). A. 
Folder. ©Moe Light (in notice: 



Moe Light, division of Thomas In- 
dustries, Inc.); lFeb5l). (in no- 
tice: 1953); KK9I1.I77. 

Light where it's needed, when it's 
needed, with portable lighting by 
Moe Lijdit. Form [no.] 234. Fold- 
er. ©Moe Light Division, a.k.a. 
Moe Light; 25Apr5l).; KK96l(.68. 

Moe Light presents a complete line 
of Circline fixtures. Form no. 
205B. Sheet. ©Moe Light Divi- 
sion; lSep53-; KK94178. 

Moe Light [price tags] Form [no.] 
228. (Lighting fixtures) Card. 
©Moe Light Division, a.k.a. Moe 
Light; im&r'jk; KK961J.67. 

Moe lights in miniature. Form [no.] 
223. (Lighting fixtures) Pam- 
phlet. ©Moe Light; 25Feb5l(. (in 
notice: 1953). KK9l).l82. 

Portable lighting. Wholesalers' 
price list & buying guide, effec- 
tive Apr. 15, I95I4.. Form no. 
229A. (Lighting fixtures) Sheet. 
©Moe Light Division, a.k.a. Moe 
Light; 25Apr5l).; KK96I1.69. 

Portables and MOEdapters. Whole- 
salers' price list & buying guide. 
Effective Nov. 10, 1953. Form no. 
218A. (Lighting fixtures) Sheet. 
©Moe Light (in notice: Moe Light, 
division of Thomas Industries, 
inc.); 15Nov53; KK9J4.I76. 

The sensation of the industry. Dis- 
play deals, big profits from your 
ceiling, wall ... Form cno.3 
227 A. (Lighting fixtures) Sheet, 
© Moe Light Div., a.k.a. Moe 
Light; 25Mar£lj.; KK961)-66. 

Wall lighting. Form cno. 2l5n Fold- 
er. ©Moe Light; l^Jan^lj.; KK91+272, 

MOHAWK FURNITURE FINISHING PRODUCTS. © 
La cover outstanding padding compound 
for patching finishes. Poster. 
Appl. author: Frank Donald Pabis. 
© lFeb5l;; KK9385I1.. 

M0J0NNIER BROTHERS COMPANY. © 

Mojonnier low design bulk coolers. 
Bulletin no. 305-I5IJ.-5M. Sheet. 
Appl. author: Roy D. Zeff & Asso- 
ciates, inc. © 12Jan5i).; KK9269J4.. 

Mojonnier spray dryers. Bulletin 
no. 297. Folder. Appl. author: 
Roy D. Zeff & Associates, inc. 
© 5Feb5lj.; KK935OO. 

Twin Carbo-coolers for capacities 
from I85O to 3600 GPH. Bulletin 
no. 310. (Equipment for carbon- 
ated beverages) Sheet. Appl. 
author: Roy D. Zeff & Associates, 
inc. © 10Feb5lj.; KK936IJ.6. 

MOJUD COMPANY, INC. © 

Mojud magic-motion sheer stockings. 
Appl. author: Grey Advertising 
Agency, inc. © 12Mar51).; KK96I63. 

Rest assured Santa, she'll love you 
for giving Mojud. Mojud stockings 
and lingerie. (In Life, Dec. ll|., 
1953, p. 127) Appl. author: Grey 
Advertising Agency, inc. 
© HDec53; KK9I1I95. 

MOLLER, CLIFFORD B., d.b.a. PRECISION 
MACHINE COMPANY. SEE Precision Ma- 
chine Company. 

MONARK BATTERY COMPANY. © 

Monark battery sales booster. Bat- 
tery stock control and mainte- 
nance. Bulletin no. I4.. Folder. 
Appl. author: Lamb & Keen, inc. 
© 8Feb5i).; KK^kl • 
Monark battery sales booster. Good 
merchandising builds battery 
sales. Bulletin no. 1. Folder. 
Appl. author: Lamb & Keen, inc. 
© bFebjl}.; KK9ij.8l).8. 



1954 



COMMERCIAL PRINTS AND LABELS 



69 



Monark battery sales booster. How 
to up-grade your customer to a 
better battery. Bulletin no. 3. 
bolder. Appl. author: Lamb & 
Keen, inc. © 8Fet>5lj.; KK9485O. 

Monark battery sales booster. How 
to use capacity ratings in selling 
batteries. Bulletin no. 2. Fold- 
er. Appl. author: Lamb & Keen, 
inc. © 8Feb5ij.; KK91+8I+9. 

MONK, H. FLETCHER. 

Markesan hornets. (Banking service) 
Label. Appl. title: Chipper 
Chipmunk. © H. Fletcher Monk, 
d.b.a. Chip Monk Co., Chip Monk 
Craft, Craf T. Chipmunk; 2Sep53; 
KK92381. 

University of Wisconsin. Introducing 
Becky Badger. (School folders) 
Label. © H. Fletcher Monk, 
d.b.a. Chip Monk Co., Chip Monk 
Craft, Craf T. Chipmunk; 270ct53; 
KK92382. 

MONROE CALCULATING MACHINE COMPANY, 

♦INC. © 
Automation, exclusive figuring Auto- 
mation makes Monroe the world's 
finest fully automatic calculator. 
(In Newsweek) Appl. author: L. 
H. Hartman Co., inc. © 15Feb5l4.; 
KK91+236. 

MOOG INDUSTRIES, INC. © 

Is my face red? (Automotive prod- 
ucts) Card. Appl. author: Hu- 
bert C. Moog. © lMay5l4.; KK97OI6. 

Moog Ringliner piston ring sets. 
Keep your eyes on profits with a 
Moog piston ring service stock. 
Sheet. Appl. author: Maxwell Ad- 
vertising Co. ©25Aug53; KK93579* 

Moog 21+1 chrome piston rings are 
best for that little old family 
car. (In Southern automotive 
journal, Oct. 1953, p. 9) Appl. 
author: Maxwell Advertising Co. 
© 80ct53; KK93580. 

Put the power of Moog replacement 
parts behind your service busi- 
ness. (Automotive parts) (In 
Southern automotive journal, Nov. 
1953, p. 9) Appl. author: Max- 
well Advertising Co. © 8Nov53; 
KK9358L 
Streamliner supplement, front and 
rear coil springs. (Automotive 
parts) Sheets. Appl. author: 
Hubert C. Moog. © Uan5l+; 
KK9J+168. 

MOORE (BENJAMIN) AND COMPANY. © 
For beauty that lasts, insist on 
Benjamin Moore paints. (In the 
American home, May 1954> P> 116) 
Appl. author: Monroe F. Dreher, 
inc. © 20Apr54; KK97609. 
For easy-to-wash walls, insist on 
Benjamin Moore paints. (In Better 
homes and gardens, Apr. 1951+j P« 
57) Appl. author: Monroe F. 
Dreher, inc. © 25Mar5l(.; KK97°1°« 

For enduring beauty, insist on Ben- 
jamin Moore paints. (In Better 
homes and gardens, Mar. 195U> P» 

168) Appl. author: Monroe F. 
Dreher, inc. © 25Feb5l+; KK976H. 

For painting ease, insist on Benja- 
min Moore paints. (In Better 
homes and gardens, Mar. 1951+> P« 

169) Appl. author: Monroe F. 
Dreher, inc. © 25Feb5l4.; KK97608. 

For tough long-lasting protection, 
insist on Benjamin Moore paints. 
(In the American home, June I95I4., 
p. 106) Appl. author: Monroe F. 
Dreher, inc. © 25May54; KK976I2. 

MOORE, GORDON C. © 

Tri-Rods, new outdoor game. Label, 
© 8Feb5L(.; KK9527O. 



MORGAN, RONALD DEAN, d.b.a. SPECIALTY 
PRODUCTS COMPANY. SEE Specialty 
Products Company, 

MORRELL (JOHN) AND COMPANY. © 

[Baseball cards of] Bob Lemon [and 
5 others] Red Heart, the big 
league dog food, Appl. author: 
Milton Brooks Horn. © lApr5l+; 
KK96086. 
[Baseball cards of] Gil McDougald 
[and 8 others] Red Heart, the big 
league dog food. A P£l* author: 
Milton Brooks Horn. © lApr5l+; 
KK96O87. 

[Baseball cards of] Ralph Kiner 

[and 8 others] Red Heart, the big 
league dog food, Appl. author: 
Milton Brooks Horn. © lApr5l+; 
KK96OIO. 

[Baseball cards of] Stan Musial 

[and 8 others] Red Heart, the big 
league dog food. Appl. author: 
Milton Brooks Horn. © lApr5J+; 
KK96OO9. 

MORRISON STEEL PRODUCTS, INC. © 

Morrison Roly-Door steel sectional 
garage doors. Here are the reasons 
... cBrochurea Folder. Appl. 
author: William L. Conner, Jr. 
© HJan51+ (in notice; 1953); 
KK92982. 

Morrison Roly-Door steel sectional 
garage doors . Roly-Doors are de- 
signed for discriminating home 
owners ... cEnvelope stuff era 
Pamphlet. Appl. author: William 
L. Conner, Jr. © HJan51| (in no- 
tice; 1953); KK92983. 

MORSE SEWING MACHINE AND SUPPLY COR- 
PORATION. © 

Instruction manual. 15 p. Appl. 
author: Phillip Sidney Morse. 
© 30Apr5l+; KK96288. 

MORYSVILLE BODY WORKS. © 

Here is a new high in value ... 
Bodies you can depend on. (Serv- 
ice truck bodies) Folder. Appl. 
author: Wallace B. Updegrove. 
©6Apr5ii.j KK95595* 

MOSEDALE, FREDERICK M. © 

Save your time, thumb and vegetables 
with this wonderful [knife] 
attachment. Card. © l6Dec53; 
KK93868. 

MOSSTYPE CORPORATION. © 

The Mosstyper. Dec. 19$3» Folder. 
© HDec53; KK92880. 

MOSSTYPE ROLLER COMPANY, INC. © 

Available soon, D-Mount plate cylin- 
ders. Sheet. Appl. author: 
Alexander R. Bradie. © 15Apr5l+; 
KK95803. 

Rubber design rollers for printing 
continuous all-over patterns and 
multiple-unit jobs. Folder. 
© 5Feb5U; KK93l+95« 

MOTLEY, ROBERT LESTER. © 

Keep up with modern techniques. 
The Motley ear protector. Sheet. 
Appl. author: William Vomack. 
© 17Mar5l4.; KK97I4.9L 

MOTLOID COMPANY. © 

Timely technical tips for the tech- 
nician. Tissue-Form [dental] resin 
technic for partial saddles. 
Sheet. Appl. author: Alexander 
B. Pickands. © 20Jan5l+; KK92998. 

MOTOR MAGIC DISTRIBUTORS. © 

New Rocket [electrical device] La- 
bel. Appl. author: C. B. Pearson. 
© 15Jan5ij.; KK92896. 



MOTOR WHEEL CORPORATION. 

Good-bye to smelly garbage cans and 
smudgy trash fires. Duo-Therm 
[gas incinerator] (In Life, Mar. 
1> I95J+. P. 38) Appl. author: 
Young & Rubicam, inc. © Duo-Therm 
Division of Motor Wheel Corp.; 
26Feb5l4.; KK96OI9. 

How to make your store headquarters 
for hot water. Sell Duo-Therm's 
new line of . . . water heaters. 
(In Hardware age, Feb. 1+, 1954, P» 
196) Appl. author: Young & Rubi- 
cam, inc. © Duo -Therm Division of 
Motor Wheel Corp.; l+Feb^lj.; KK9IJ.939. 

Instead of this, Research House 1951+ 
has this. New Duo-Therm ... gas 
incinerator ... (In Architectural 
products, Jan. 1951+, P. 3) Appl. 
author: Young & Rubicam, inc. 
© Duo -Therm Division of Motor Wheel 
Corp.; l5Jan54; KK9I1938. 

New from Duo-Therm. Super-powered 
forced air heating with oil or 
gas. (In Mobile Home Manufactur- 
ing Association, 195^- yearbook, p. 
I4.5T Appl. author: Young & Rubi- 
cam, inc. © Duo-Therm Division of 
Motor Wheel Corp.; 31Dec53; 
KK9)|)|?J|. 

Ride the I95I4. Duo-Therm line to 
profits unlimited. All new, Duo- 
Therm direct fire gas incinerator 
... (In Electrical merchandising, 
Jan. I95I+, p. 5I4.) Appl. author: 
Young & Rubicam, inc. © Duo-Therm 
Division of Motor Wheel Corp. ; 
2Jan5l+; KK9I+I+23. 

Ride the I95I4. Duo-Therm line to 

profits unlimited. Get into a big 
business in a big way. (Heaters) 
(In Electrical merchandising, Jan. 
195^4-j P» 56) Appl. author: Young 
& Rubicam, inc. © Duo -Therm Divi- 
sion of Motor Wheel Corp. ; 2Jan5l+; 

KK910+25. 

Ride the 1951+ Duo-Therm line to 

profits unlimited. New market big 
as life. (Heaters) (In Plumbing 
and heating business, Jan. 195U» 
p. 91) Appl. author: Young & 
Rubicam, inc. © Duo-Therm Divi- 
sion of Motor Wheel Corp.; 
10Jan5lj.; KK9I+I+27. 

Ride the I95J+ Duo-Therm line to 
profits unlimited. Now you can 
get a man-size share of the water 
heater bonanza. (In Gas appliance 
merchandising, Feb. 195U» P« k) 
Appl. author: Young & Rubicam, 
inc. © Duo-Therm Division of Mo- 
tor Wheel Corp.; 15Feb5l+; KK96OI7. 

Ride the I95I4. Duo-Therm line to 
profits unlimited. Put the heat 
on where the money is. (Heaters) 
(In Electrical merchandising, Jan. 
19 5k > P« 55) Appl. author: Young 
& Rubicam, inc. ©Duo -Therm Divi- 
sion of Motor Wheel Corp.; 2Jan5l+; 
KK9I+I+26. 

Ride the I95I4. Duo-Therm line to 
profits unlimited. Selling II4. 
times faster. (Heaters) (In Gas 
appliance merchandising, Jan. 
195U> P» 28) Appl. author: Young 
& Rubicam, inc. © Duo -Therm Divi- 
sion of Motor Wheel Corp.; 
15Jan5l4.; KK9I+I+28. 

Ride the 195!; Duo-Therm line to 
profits unlimited. 3 Duo-Therm 
exclus5ves make it easier to sell 
LP-gas for space heaters. (In Bu- 
tane-propane news, Feb. 1951+, p. 
89) Appl. author: Young & Rubi- 
cam, Inc. © Duo-Therm Division of 
Motor Wheel Corp.; 25Jan5l+; 
KK9I1937. 



70 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



MOTOR WHEEL CORPORATION. Cont'd. 
To sell today's houses faster, know 
today's Incinerator story. Duo- 
Therm. (In House & home, Mar. 

1954, p. 19) -^PE?-* au thor: Young 
& Rubicam, inc. © Duo-Therm Divi- 
sion of Motor Wheel Corp. ; lMar5i|-; 
KK96016. 

MOTOROLA, INC. © 

Better see Motorola TV. The smart 
gift. (In Sunset, Dec. 1, 1953, 
p. 16b) Appl. author: Ruthrauff 
& Ryan, inc. © lDec53; KK93°74» 

Color sells, and this year color has 
more sell than ever. Now, the 
radio line that's first in sales 
... (In Mart, Apr. I95I4., p. 19) 
Appl. author: Ruthrauff & Ryan, 
inc. © lApr54; KK95658. 

For the finest in big-screen televi- 
sion, Motorola TV with double-pow- 
er picture. The Beverly, model 
21K17. (In Better homes & gardens, 
Feb. 19 5>4 , p. 21) Appl. author: 
Ruthrauff & Ryan, inc. © lFeb54; 
KK94249 . 

Glare down for clearer picture, 
sound up for clearer tone. New 
design eliminates glare and tone- 
loss. (Television) (In Life, 
Jan. 25, 1954, p. 155) Appl. 
author; Ruthrauff & Ryan, inc. 
© 25Jan5l).; KK93830. 

Glare down for clearer picture, 
sound up for clearer tone. New 
Motorola TV design ... (Tele- 
vision) (In Successful farming, 
Mar. 1954, P. 41 ) Appl. author: 
Ruthrauff & Ryan, inc. © lMar54; 
KK914.853. 

Glare down for clearer picture, 
sound up for clearer tone. New 
Motorola TV design ... c3 radios 
illustrated at bottom of pages 
(Television) (In the Progressive 
farmer, Apr. 1954, P« 128) Appl. 
author: Ruthrauff & Ryan, inc. 
© lApr54; KK95681+. 

It's Motorola gift month. (Radio & 
television) (In Coronet, Dec. 1, 
1953, P« 101-108) Appl. author: 
Ruthrauff & Ryan, inc. © lDec53; 
KK95757. 

Kids, moms, dads, get free comic 
costumes and masks at your Motor- 
ola dealer now. (Television) (In 
the Comic weekly (Chicago Sunday 
American), Oct. 18, 1953, P« 8) 
Appl. author: Ruthrauff & Ryan, 
inc. ©I80ct53; KK93654. 

Make it a musical Christmas for 
every member of the family with 
Motorola radios. (In Pictorial re- 
view (Chicago American), Dec. 13, 
19i>3, p. 3) Appl. author: Ruth- 
rauff & Ryan, inc. © 13Dec^'3; 
KK93199. 

Motorola brings you the double-power 
picture today's bigger screens de- 
mand. More power for distance, 
more power for clarity. (In Farm 
journal, Feb. 1, 1954, P» 26) 
Appl. author: Ruthrauff & Ryan, 
inc. © lFeb54; KK94269. 

Motorola brings you the double-power 
picture today's bigger screens de- 
mand. Not only bigger, but bet- 
ter. (In Coronet, Feb. 1954, P« 
17) Appl. author: Ruthrauff & 
Ryan, inc. © lFeb54; KK9427O. 

Motorola brings you the double-power 
picture today's bigger screens 
demand. You know you want the lux- 
ury of big-screen television. (In 
the Saturday evening post, Jan. 
16, 1954, p. 94-95) Appl. author: 
Ruthrauff & Ryan, inc. © l6Jan54; 
KK92829. 



Motorola gives you glare down for 
clearer picture, sound up for 
clearer tone. (Television) (In 
Life, Feb. 15, 1954. P« 93) 
Appl. author: Ruthrauff & Ryan, 
inc. © 15Feb54; KK95755. 

Now for '514., better see Motorola TV 
with new double-power picture. New 
Pictron power unit and new concen- 
trated power chassis ... (In the 
Saturday evening post, Nov. 7, 

1953, p. ij.«) Appl. author: Ruth- 
ruaff & Ryan, inc. © 7Nov53; 
KK92026 . 

Now for '54, better see Motorola TV 
with new double-power picture. 
Prices start at I179.95. (In Farm 
journal, Dec. 1, 1953, p. 6) 
Appl. author: Ruthrauff & Ryan, 
Inc. © lDec53; KK93826. 

Only Motorola radios have extended 
tone speaker. (In Life, Feb. 8, 

1954, P. 4-8) Appl. author: Ruth- 
rauff & Ryan, inc. © 8Feb5k: 
KK94246. 

Only Motorola radios have extended 
tone speaker. At last, a bigger 
speaker in a smaller set. (In 
Successful farming, Apr. 1, 1954, 
p. 4°) Appl. author: Ruthrauff & 
Ryan, inc. © !Apr54; KK95685. 

Only Motorola radios have extended 
tone speaker. Model 63X1A, shown 
here ... (In the Progressive 
farmer, Feb. 1, 1954, P« 133) 
Appl. author: Ruthrauff & Ryan, 
inc. © lFeb54; KK94247. 

The quiet observer learns the sec- 
ret of higher quality at lower 
cost. (Radios, television) (In 
the Wall Street journal, Nov. 12, 
1953. P- 7) Appl. author: Ruth- 
rauff & Ryan, inc. © 12Nov53; 
KK93616. 

The quiet observer sees the invis- 
ible ingredient, teamwork with a 
new twist. [Ice hockey game] 
(Television sets) (In the Wall 
Street journal, Dec. 8, 1953, P> 
13) Appl. author: Ruthrauff & 
Ryan, inc. © 8Dec53; KK9356I. 

The quiet observer takes a long view 
of the future In electronics. 
(Radios, television) (In the Wall 
Street journal, Oct. 15 , 1953, 
p . 3 ) Appl . author : Ruthrauff & 
Ryan, inc. ©150ct53; KK93615. 

The season's hottest radio promo- 
tion. Color sells, and this year 
color has more sell than ever. 
(In Jewelers' circular-keystone, 
Apr. 1, 1954, p. 49-50) Appl. 
author: Ruthrauff & Ryan, inc. 
© lApr54; KK95655. 

The smart gift, a custom-styled 
Motorola TV for your home this 
Christmas. [Endorsed by] Marion 
Claire. (In Chicago Sunday trib- 
une, Dec. 13, 1953, P. 5) Appl. 
author: Ruthrauff & Ryan, Inc. 
© 13Dec53; KK93200. 

Travel and play with Motorola [radi- 
os] Only from Motorola, portables 
in America's new favorite colors. 
(In Life, May 24, 1954. P- 14) 
Appl. author: Ruthrauff & Ryan, 
inc. © 24May54; KK97391. 

Two other points to remember, better 
see Motorola TV with double-power 
picture. (In Register of gradu- 
ates and former cadets of the 
United States Military Academy, 
Jan. 1, 1953, p. 127) Appl. au- 
thor: Ruthrauff & Ryan, inc. 
© Uan53; KK93675. 

MOUNT AIRY KNITTING COMPANY. © 

Spencer's babies are best-dressed on 
a budget. (Baby underwear) (In 
Good housekeeping, Nov. 195 2 , P- 
264) ©1Nov52; KK9455L 



MOUNT HOPE MACHINERY COMPANY. © 

Model S selvage switch engineered to 
cut tentering costs. Sheet. 
Appl. author: George T. Met calf 
Co. © 5May54; KK96I24. 

Mount Hope fully automatic continu- 
ous roll feeds, non-lapping nip 
rolls ... Sheet. Appl. author: 
George T. Metcalf Co. © 19Apr54: 
KK95931. 7 ?M "' 

Mount Hope model S selvage uncurlers 
with automatic tension control ... 
Sheet. Appl. author: George T. 
Metcalf Co. © 19Apr54; KK9593O. 

MOVADO WATCH AGENCY, INC. © 

The most desired watch of all. [3 
ladies* watches] (In the New 
Yorker, Apr. 24, 1954. P« 95) 
Appl. author: Hubert R. Sweet. 
© 22Apr54; KK9605O. 

Self-winding calendar watches. (In 
the New Yorker, May 15, 1954» P* 
73) Appl. author: Hubert R. 
Sweet. © 13May54; KK96306. 

Slender as a silhouette. (In Vogue, 
Apr. 1, 1954, P. 170) Appl. au- 
thor: Hubert R. Sweet. © lApr54; 
KK95358. 

MOXIE COMPANY. © 

Dietary beverage. Moxie sugar free 
non-fattening. Contents 1 pt. 
10 fl. ozs. (Non-alcoholic car- 
bonated beverage) Label. 
© Blar54; KK94734- 
Sugar free Moxie, non- fattening 
dietetic. Contents 1 pt. 10 fl. 
ozs. (Non-alcoholic carbonated 
beverage) Label. © 20Nov53; 
KK93470. 

MRACEK, MILO FRANK, AND SAM ALFRED 
GIANINO, d.b.a. M. G. ENTERPRISES. 
SEE M. G. Enterprises. 

MUELLER (C. F. ) COMPANY. © 

Egg noodles, ti oz. net wt. Label. 
© 2Mar54; KK94824. 

Macaroni. 8 oz. net wt. Label. 
© 25Hov$3; KK93108. 

Macaroni. One pound net. Label. 
© 2Dec53; KK93109. 

Spaghetti. 8 oz. net wt. Label. 
© 24Nov53; KK93107. 

Spaghetti. Free Offer. One pound 
net. Label. © lApr54; KK95918. 

Spaghetti. One pound net. Label. 
© l8Nov53; KK93106. 

Thin spaghetti. 8 oz. net wt. La- 
bel. © 9Nov53; KK93104. 

Thin spaghetti. Free offer. One 
pound net. Label. © lApr5>4> 
KKoecnq. 



A " L f ^f 7 ■*■ 7 • 

Thin spaghetti. One pound net. 
bel. ©24Nov53; KK93105. 



La- 



MUELLER (DON E.) COMPANY. © 

The Polka Dot paint store. Sheet. 
© 6Mar54; KK95367. 

MULLINS MANUFACTURING CORPORATION. © 
New Diana-style Youngstown Kitchens. 
Big 66-inch twin-bowl Youngstown 
Kitchens cabinet sink, $139.95. 
(In Sunset, Feb. 1954, P« 163) 
Appl. author: Brooke, Smith, 
French & Dorrance. © 22Jan54; 
KK93299. 

New Diana-style Youngstown Kitchens, 
Big 66-inch twin-bowl Youngstown 
Kitchens cabinet sink, only 
^134.95. (In American home, Feb. 
1954, p. 69) Appl. author: 
Brooke, Smith, French & Dorrance. 
© 20Jan54; KK92y01. 



1954 



COMMERCIAL PRINTS AND LABELS 



71 



New Diana- style Youngs town Kitchens. 
Everything "blends Into the built- 
in look. (In Ladies' home jour- 
nal, Jan. I95I4., p. 60-61) Appl. 
author: Brooke, Smith, French & 
Dorrance. © 2ttDec53 (in notice: 
I95I4-); KK92651. 

New Diana-style Youngstown Kitchens. 
More kitchen features than ever 
before in any given space. (In 
Woman's home companion, Mar. 195^» 
p. 109) Appl. author: Brooke, 
Smith, French & Dorrance. 
© 15Feb54; KK9380I4.. 

New Diana-style Youngstown Kitchens. 
Storage space galore, work sur- 
faces aplenty. (In Better homes & 
gardens, Jan. 19 5U» P» 21) Appl. 
author: Brooke, Smith, French & 
Dorrance, inc. © 22Dec53 (in no- 
tice: I95I+); KK9285O. 

New Diana-style Youngstown Kitchens. 
Storage space, work surfaces 
aplenty. (In Good housekeeping, 
Jan. 195U» P* lA) Appl. author: 
Brooke, Smith, French & Dorrance. 
© 2bDec53| KK92tf52. 

New Diana-style Youngstown Kitchens. 
The first all-new kitchen advance 
in 19 years can be yours now, for 
as little as $2.25 a week. (In 
Coronet, Mar. 1954, p. 20) Appl. 
author: Brooke, Smith, French & 
Dorrance. © 23Feb54; KK93859. 

What dream kitchens are made of now, 
says Arlene Francis. All-new 
single-bowl and double-bowl ... 
Diana-style Youngstown steel 
Kitchens. (In Coronet, May 1954, 
p. 17) Appl. author: Brooke, 
Smith, French & Dorrance, inc. 
© 19Apr54; KK95692. 

What dream kitchens are made of now, 
says Arlene Francis. Now go a 
step beyond your kitchen dreams 
... (In Sunset, May 195^+j P« 212) 
Appl. author: Brooke, Smith, 
French & Dorrance, inc. 
©l4Apr54; KK96804. 

What dream kitchens are made of now, 
says Arlene Francis. They intro- 
duce an all-new concept ... Di- 
ana-style Youngstown steel Kitch- 
ens. (In Better homes & gardens, 
May I95I4., p. 121) Appl. author: 
Brooke, Smith, French & Dorrance, 
inc. © 20Apr54; KK9569I. 

MULTI-CLEAN PRODUCTS, INC. © 

Multl- Clean Florule. (Chemical) 
Label. Appl. author: Harold C. 
Walker. © lDec53; KK93626. 

MULTIPLAY COMPANY. © 

Multiplay; a new and fascinating 
game for those who know the multi- 
plication table. Label. Appl. 
author: William Henry Robertson. 
©23Feb5l).; KK94545. 

MULTISONIC PRODUCTS. © 

Reco-Cushn, for record changers. 
Label. © 3Apr54; KK95908. 

MULTISTAMP COMPANY, INC. © 

Follow the leaders, use Mult is tamp 
hand stamp stencil duplicator and 
eliminate shipping labels. Print 
direct on cartons, boxes, pack- 
ages. (In Flow, Jan. 1954, p. 
107) © 15Jan54; KK93743. 

MUNSON, INC. © 

For the first time ever in the 

greeting card industry, the cards 
are now stacked in your favor ... 
(In Chain store age, grocery ex- 
ecutives ed. , Mar. 1951;, p. 22-23) 
Appl. author: The Alden Co. 
© lMar5U; KK96424. 



Remember, for the nicest people you 
can greet. (Greeting cards) (In 
Life, Mar. 15, 1954, p . 94-95) 
Appl. author: The Alden Co. 
© 12Mar54; KK96425. 

MURPHY (G. C. ) COMPANY. © 

Fuzzee-wuzzee bunny basket. (Easter 
candy) Label. Appl. author: 
Francis R. Madden. © 5Mar54; 
KK95877. 

MURRAY MANUFACTURING COMPANY. © 

Popular, profitable garden hardware. 
Folder. Appl. author: Donald B. 
Murray. © 27Apr54; KK96683. 

MUTUAL ORANGE DISTRIBUTORS. © 

Pure Gold California oranges. [Baby 
design] Label. Appl. author: 
N. S. Honeywell and others. 
© 12Mar54; KK95512. 

MYERS BEVERAGES, INC. © 

Blen-D'or extra fine grape soda. 
Contents 1 pt. 12 fl. ozs. Label. 
Appl. author: Israel Myers. 
© 3Mar54; KK9i|213. 

MYSTIK ADHESIVE PRODUCTS, division of 
CHICAGO SHOW PRINTING COMPANY. SEE 
Chicago Show Printing Company. 

MYTINGER AND CASSELBERRY, INC. © 
When your doorbell rings, listen. 
Nutrilite, a distinguished product 
among food supplements. (In Life, 
Feb. 1953) © l6Feb53; KK97493. 



N 

NAFTONE, INC. © 

Good products make good friends. 
Oronite Naphthenate driers. (In 
the American paint and wallpaper 
dealer, May 1954, p. 9I4.) 
© 15 Apr 54; KK97229. 

Have you the answers? (Paint addi- 
tive) (In American paint journal, 
Dec. 7, 1953, p. 5) ©7Dec53; 
KK92bl|.7 . 

Oronite Naphthenate driers are guar- 
anteed to be free of modifying 
agents ... (In American paint 
journal, Feb. 1, 1954, P- 3D 
© lFeb54; KK936J4.I. 

NATIONAL ASSOCIATION FOR MENTAL 

HEALTH, INC. © 

What every child needs. Love, se- 
curity, acceptance^ faith. 
(Books) Folder. © 8Mar54; 
KK9679I. 

NATIONAL BIRD CONTROL LABORATORIES. 
Keep 'em flying with Roost No More. 
(Bird repellent) Card. © Joseph 
H. Fink, d.b.a. National Bird Con- 
trol Laboratories. 
Hey look, the gang found a house 

without Roost No More. 

© 5Mar54; KK9l|.2$6. 
It all started when people began 

using Roost No More. © 5Mar5L- 

KK94258. 
Jet power nothing, he landed on 

some Roost No More. © 5Mar^k- 

KK94261. 4 "' 

Roost No More sure made a bum 
out'ta me. © 5Mar£4; KK94260. 

That's to remind me to buy some 
Roost No More to keep my mother- 
in-law away. © 5Mar54; KK9ij.257. 

2 large rooms, and never been 
touched by Roost No More. 
© 5Mar54; KK94259 . 



NATIONAL COUNCIL OF TECHNICAL 
SCHOOLS. © 
Join the engineering team, become an 



engineering technician in one of 
these industries. Sheet. 
© 12Feb54; KK95114. 

NATIONAL CYLINDER GAS COMPANY. © 
Two-way escape from production di- 
lemmas. (Flame cutting equipment) 
(In Time, Dec. 8, 1952, p. 102) 
© 8Dec52; KK95486. 

NATIONAL ELECTRIC PRODUCTS CORPORA- 
TION. © 

All right, I give up. (cDo it your- 
selfD no. 1) Sheet. Appl. au- 
thor: Dudley Wallace Rice. 
© lApr54; KK96392. 

He always was a believer in that do 
it yourself idea. (cDo it yourself a 
no. 5) Sheet. Appl. author: Dud- 
ley Wallace Rice. © lApr£4> 
KK96396. 

He believes in that do your own 
electrical repairs ... (cDo it 
yourself a no. 3) Sheet. Appl. 
author: Dudley Wallace Rice. 
© lApr54; KK9639lt- 

He got interested in that do your 
own electric repairs Idea. cDo 
it yourself a no. 4» Sheet. 
Appl. author: Dudley Wallace Rice. 
© lApr54; KK96395. 
0. K. wiring expert, now how are you 
at putting out your do it yourself 
fires? (cDo it yourself^ no. 6) 
Sheet. Appl. author: Dudley 
Wallace Rice. © lApr£4; KK96O77. 

Screwtny did some of that do it 
yourself rewiring, but I finally 
figured it out. (cDo it yourself 3 
no. 2) Sheet. Appl. author: 
Dudley Wallace Rice. © lApr5k: 
KK96393. ' 

NATIONAL HOMES CORPORATION. © 

Be sure to see National Homes' Ca- 
det, a h/-.ne that can be yours if 
you make $45 a week. (Prefabri- 
cated houses) (In the American 
weekly, Dec. 27, 1953, p. 3) 
Appl. author: Applegate Advertis- 
ing Agency. © 27Dec53; KK92517. 

Builders, here's the only really 
low-cost [prefabricated] house for 
big volume, assured profits. Na- 
tional Homes' new Cadet. (in 
House & home, Mar. 1954, p. 4 of 
cover) Appl. author: Applegate 
Advertising Agency. © lMar54; 
KK95036. 

Builders, think what you can do with 
National's Cadet, a home that can 
be sold to anyone making $45 per 
week. (Prefabricated houses) (in 
American builder, Jan. 1954, p. 
215) Appl. author: Applegate Ad- 
vertising Agency. © Uan54; 
KK93088. 

Builders, you can sell the new Na- 
tional Cadet home to anyone mak- 
ing $45 a week. (Prefabricated 
houses) (In House & home, Dec. 
!953» P» 4 of cover) Appl. au- 
thor: Applegate Advertising 
Agency. © lDec53; KK92720. 

For a lifetime of pleasant living. 
National Homes presents the 1954 
Rangers. (Prefabricated houses) 
Folder. Appl. author: Applegate 
Advertising Agency. © l8Jan54; 
KK94051. 

National Homes opens up tremendous 
new market for investors. The new 
National Cadet ... (Prefabricated 
houses) Appl. author: Applegate 
Advertising Agency. © 22Dec53 (in 
notice: 1954); KK92837. 
New Cadet scoops builders show. 
(Prefabricated houses) (In NAHB 
correlator, Feb. 1954, p. 59-60) 
Appl. author: Applegate Advertis- 
ing Agency. © 5Feb54; KK9I4.O52. 



72 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



NATIONAL HOMiSS CORPOPATION. 
Cont'd. 

Owners of National homes enjoy low 
maintenance cost. (Prefabricated 
houses) (In the Mortgage banker, 
June 1954* p. 2 of cover) Appl. 
authors Applegate Advertising 
Agency. © 15May5l4_; KK97018. 

Special design features for 1954 
Nationals, garages. (Prefabri- 
cated houses) Polder. Appl. 
author: Applegate Advertising 
Agency. © 15Nov53; KK92929. 

This complete home can be yours 
if you make $I|.5 or more a week. 
I95I4. Cadets. (Prefabricated 
houses) Polder. Appl. author: 
Applegate Advertising Agency. 
© I|.Jan5l+. (in notices 1955),; 
KK92856. 

Thousands of families ready to buy 
... Build National's new Cadet, 
profit from this waiting, untapped 
market. (Prefabricated houses) 
(In American builder, Apr. 195i> 
p. 5°1) Appl. author: Applegate 
Advertising Agency. © lApr54; 
KK96062. 

NATIONAL PNEUMATIC COMPANY, INC. © 
Hydraulic Power Check precision feed 
controller. Bulletin DC-208-C. 
(Device for machine tools) Folder. 
© 28Dec53; KK925O5. 

NATIONAL POOL EQUIPMENT COMPANY. © 
Complete service and equipment for 
the swimming pool. Folder. 
© i9Dec53; KK94075. 

NATIONAL POTATO CHIP SERVICES. 

Mi-T-Pine potato chips builds busi- 
ness for you. My name is Chipper. 
(In the Dallas retail grocer, Mar. 
1954. P» k of cover) ©Lewis 
Tredway Purnell, d.b.a. National 
Potato Chip Services; 15Mar5lj.; 
KK95598. 

NATIONAL PRESSURE COOKER COMPANY. © 
Amazing steam- ironing combination 
offer. You get this ... Presto 
steam-ironing table ... Presto 
automatic Vapor-Steam iron. (In 
Ladies' home journal, Oct. 195 2 » 
id. 155) Appl. authors Ruthrauff 
& Ryan, inc. © 10ct52; KK95176. 

Amazing steam-ironing combination 
offer. You get this ... Presto 
steam- ironing table ... Presto 
automatic Vapor-Steam iron. (In 
Sunset, Oct. 1952, p. 139) Appl. 
author: Ruthrauff & Ryan, inc. 
© 10ct52; KK95751. 

At last, all Ij. in one amazing iron. 
Presto automatic Vapor-Steam iron. 
(In McCall's, May 1, 1952, p. 95) 
Appl. authors Ruthrauff & Ryan, 
inc. © lMay52; KK^^l*.. 

Christmas gift for folks who have 
almost everything. Give a Pry- 
master for better fried foods, 
faster. National Presto cookers. 
(In the Saturday evening post, 
Dec. 6, 1952, p. Ij.) Appl. au- 
thors Ruthrauff & Ryan, inc. 
© 6Dec52; KK97394* 

Crisp, flavor-full deep-fried treats 
in minutes, at home. Presto auto- 
matic Deep- Fryer. (In Good house- 
keeping, Apr. 1, 1953> P« 2i(.5) 
Appl. authors Ruthrauff & Ryan, 
inc. © lApr53 (in notices 1952); 
KK9I4-85I. 

I've got designs on the gift I'm 
giving my wife. Presto automatic 
Deep-Fryer. Amazing new way to 
deep fry all foods ... (In Better 
homes & gardens, Dec. 1, 1952, p» 
107) Appl. authors Ruthrauff & 
Ryan, inc. © lDec52; KK96I4IJ.5. 



I've got designs on the gift I'm 
giving my wife. Presto automatic 
Deep-Fryer. Amazing new way to 
deep fry all foods ... (In Es- 
quire, Dec. 1952, p. 228) Appl. 
authors Ruthrauff & Ryan, inc. 
© lDec52; KK95173. 

I've got designs on the gift I'm 
giving my wife. Presto automatic 
Deep-Fryer. New, easy way to 
deep-fry all foods ... (In the 
Saturday evening post, Nov. 29, 
1952, p. 121) Appl. authors 
Ruthrauff & Ryan, inc. © 29Nov52; 
KK95177. 

I've got designs on the gift I'm 
giving my wife. Presto automatic 
Deep-Fryer. So quick, so economi- 
cal to deep-fry ... (In Argosy, 
Dec. 1, 1952, p. 6) Appl. au- 
thor: Ruthrauff & Ryan, inc. 
© lDec52; KK95756. 

Make his favorite slow-cooked dishes 
the speedy Presto way. (In Wom- 
an's day, Nov. 1, 195 2 , p. I56) 
Appl. authors Ruthrauff & Ryan, 
inc. © 1Nov52; KK95750. 

Now give exciting variety to every 
day meals as expertly as a French 
chef. Presto automatic Deep-Fry- 
er. (In Good housekeeping, Nov. 
1, 1952, p. 26) Appl. author: 
Ruthrauff & Ryan, inc. © 1Nov52; 
KK93823. 

Presto free trial offer. Best iron 
ever made, your money back if you 
don't agree. Presto Vapor-Steam 
iron. (In the Bremerton sun, 
Bremerton, Wash., Nov. 19, 1952, 
p. 3) Appl. authors Ruthrauff & 
Ryan, inc. © 19Nov52; KK97392. 

Safety, speed in canning, cooking. 
Presto pressure canner. (In the 
Southern planter, Mar. 1953, P» 
k6) Appl. author: Ruthrauff & 
Ryan, inc. © lMar53; KK95175. 

The whole family's glad when you 
make this the Christmas she gets 
her Presto [cooker] (In the Sat- 
urday evening post, Nov. 22, 1952> 
p. 152) Appl. author: Ruthrauff 
& Ryan, inc. © 22Nov52; KK97396. 

The whole family's glad when you 
make this the Christmas she gets 
her Presto [cooker] (In Woman's 
home companion, Dec. 1952» p. 12) 
Appl. author: Ruthrauff & Ryan, 
inc. © lDec52; KK9565I1. 

Your money back if you don't agree. 
Everything irons better with a 
Presto' Vapor Steam iron. (In 
Life, Mar. 9, 1953, p. 53) Appl. 
author: Ruthrauff & Ryan, inc. 
© 9Mar53; KK96i)ij.l. 

Yours free of extra cost. 6-piece 
chicken-in-the-basket set with 
Presto automatic Deep-Fryer. (In 
Life, May 1+, 1953, p. 119) Appl. 
authors Ruthrauff & Ryan, inc. 
©l4May53; KK957IJ.8. 

NATIONAL PRESTO INDUSTRIES, INC. © 
Better, easier ironing for every- 
thing. National Presto automatic 
Vapor-Steam iron. (In Good house- 
keeping, Dec. 1, 1955, P. 194) 
Appl. author: Ruthrauff & Ryan, 
inc. ©lDec53; KK95653. 
Give the lady what she wants most. 
A Presto Christmas. Presto cook- 
er, automatic Deep-Fryer, automat- 
ic Vapor-Steam iron, automatic 
Coffee Maker. (In Life, Nov. 30, 
1953. P« 117) Appl. author: 
Ruthrauff & Ryan, inc. © 30Nov53; 
KK95754. 

Give the lady what she wants most, 
and she'll deep fry like a French 



chef. Presto automatic Deep-Fry- • 
er. cBlack & whiter ( I n Esquire, 
Dec. 1, 1953, P. 237) Appl. au- 
thor: Ruthrauff & Ryan. inc. 
© lDec53; KK9W55. 
Give the lady what she wants most, 
and she'll deep fry like a French 
chef. Presto automatic Deep-Fry- 
er. cColora (In the Saturday 
evening post, Dec. 5, 1953, p. 155) 
Appl. author: Ruthrauff & Ryan, 
inc. © 5Dec53; KK95660. 

Give the lady what she wants most, 
wonderful meals in a matter of 
minutes. New Speedy Presto cook- 
er. (In the Saturday evening 
post, Dec. 5, 1953, p. 17) Appl. 
author: Ruthrauff & Ryan, inc. 
© 5Dec53; KK95659. 

Introducing the most exciting new 
appliance in years. Presto auto- 
matic electric skillet. (In the 
New York times magazine, Mar. 28, 
1954, P. 36) ©28Mar5^; KK96154. 

Presto pork chops, 12 minutes. 

(Pressure cooker) (In True story, 
v. 69, no. 10, p. 39) © 7May54; 
KK96156. 

Presto proudly announces the most 
exciting electrical appliance in 
years. New Presto automatic elec- 
tric skillet. (In Retailing 
daily, Jan. 15, 195^, p. 29) 
Appl. author: Ruthrauff & Ryan, 
inc. © 15Jan5l|.; KK93829 . 

Presto, the only tap water Vapor 
Steam iron with scorch preventer. 
(In This week (supplement of the 
Sunday star), Washington, D. C. , 
May 2, I95J4., p. 22) © 2May54; 
KK97lj.02. 

Save almost half on Ballerina stain- 
less tableware with Presto cook- 
ers. (In Life, May 11, 1953, p. 
12) Appl. author: Ruthrauff & 
Ryan, inc. © llMay53; KK95753. 

She'll stay in love for years with 
her Presto automatic coffee maker. 
(In Modern bride, summer I95I4., p. 
135) © 9Apr54; KK96I55. 

A smash success in opening markets. 
New Presto automatic coffee maker. 
(In Electrical merchandising, Jan. 
1954, P. 217) Appl. author: 
Ruthrauff & Ryan, inc. © lJan5k; 
KK93828. 

Soup m-m-m-stew you bet, plus 300 
dellciously different dishes ... 
Enjoy more mealtime variety than 
ever before. Presto cookers. (In 
Life, Apr. 20, I953, p. li|4) 
Appl. authors Ruthrauff & Ryan, 
inc. © 20Apr53; KK95749. 

Soup m-m-m-stew you bet, plus 300 
dellciously different dishes ... 
Give your family more mealtime 
variety ... Presto cookers. (In 
Woman's home companion, Mar. 1, 
1953. p. 129) Appl. authors 
Ruthrauff & Ryan, inc. © lMar53; 
KK95752. 

What every woman wants for Christ- 
mas. Presto Vapor-Steam iron. 
(In Better homes & gardens, Dec. 
1, 1953. P. 198) Appl. authors 
Ruthrauff & Ryan, inc. © lDec53; 
KK9lj.85i|.. 

Your money back if you don't agree. 
Everything irons better with a 
Presto Vapor-Steam iron. (In 
Good housekeeping, June 1, 1953, 
p. 199) Appl. authors Ruthrauff 
& Ryan, inc. © Uun53; KK95172. 

Yours for only $1.00, this $2.98 
value ironing pad and cover set 
... Presto Vapor-Steam and dry 
iron. (in Life, Oct. 5, 1953, p . 
9o ) Appl. authors Ruthrauff & 
Ryan, inc. © 50ct53; KK958II. 



1954 



COMMERCIAL PRINTS AND LABELS 



73 






NATIONAL RESEARCH CORPORATION. © 
Vacuum gauges, model 701 thermo- 
couple gauge control and acces- 
sories. Sheet. © 24Feb54; 
KK94380. 

NATIONAL RETAIL HARDWARE ASSOCIA- 
TION. © 

Gifts for men of all ages where you 
see this emblem. Ihra. (In Wom- 
an's home companion, Dec. 19l+9> P« 
162) Appl. author: Glenn, Jor- 
dan, Stoetzel, inc. © 15Dec49; 
KK9335«. 
Here's one Santa Claus you can be- 
lieve in. Behind the whiskers ... 
your friendly, home town hardware- 
man. (In the Saturday evening 
post, Dec. 6, 1952, p. 171) Appl. 
author: Glenn, Jordan, Stoetzel, 
Inc. © 6Dec52; KK91+977- 

NATIONAL RUHAL ELECTRIC COOPERATIVE 
ASSOCIATION. © 
Don't forget to pay your bill. 

Sheet. Appl. author: William S. 
Roberts. © 10Dec53; KK926IO. 

Just another local business. Sheet. 
Appl. author: William S. Roberts. 
© 3Mar5lj.; KK95139. 

National farm safety week, July 25 
to 31. Sheet. Appl. author: 
William S. Roberts. © 15Jun54; 
KK97502. 

That's the Second National bank? 
Sheet. Appl. author: William S. 
Roberts. © 10Dec53; KK926II. 

Why should we go to the annual meet- 
ing? Sheet. Appl. author: Wil- 
liam S. Roberts. © l4May54; 
KK96555. 

Willie Wiredhand says: I'm checking 
the plans for this automatic elec- 
tric water system ... Sheet. 
Appl. author: William S. Roberts. 
© 3Apr5lj.; KK95757. 

Willie Wiredhand says: The modern 
dairy farm is an electric farm. 
Sheet. Appl. author: William S. 
Roberts. © 3Mar54; KK9I1J4.69. 

Willie Wiredhand says: You won't 
have to let hot, sticky, moisture 
laden air sap your strength .... 
Sheet. Appl. author: William S. 
Roberts. © l4May54; KK96556. 

NATIONAL TUBE DIVISION, UNITED STATES 
STEEL C0:i?ANY. SEE United States 
Steel Corporation. 

NATIONAL WELDING EQUIPMENT COMPANY. © 
Air-gas torches, by National of Cal- 
ifornia. 35 P- Appl. author: 
Ernest Ludwig Mathy. © 27May54; 
KK96839. 

NATIONAL WOOD TOY COMPANY. 

New, hold everything. Whoa pony 
swing. Sheets. © National Wood 
Toy Co., Kenneth McKinley Martin, 
owner; 9Sep46; KK939I4.O. 

NECCHI. © 

With the new I95J4. Necchi, all you 
have to do is watch. (Sewing ma- 
chine) Appl. author: Doyle Dane 
Bernbach, inc. © lMar5l|.; KK956O9. 

NEEDLE WORKERS ASSOCIATION OF AMERICA 
INDEPENDENT. © 

Union label [attached to clothing] 
Series CXL. © 12Dec53; KK93659. 

NEIMAN-MARCUS COMPANY. © 

Bright red. (Pur) © 12May54; 
KK96290. 

Call RI-6911 for fine Nelman-Marcus 
cold fur storage, cleaning and re- 
modeling. © 3Jun5i(.; KK97636. 

Dark ranch mink shaped into a deeply 
curved cape-stole ... Portrait 
mink stole. © 7Apr5ij.; KK95I92. 



Dear, mink jackets are the newest, 
the smartest, absolutely the most 
exciting fur fashion this year. 
(In the Dallas morning news, Dec. 
20, 1953) ©20Dec53; KK923l).3. 

Every mink stole you see, 995. 00. 
© 21Mar54; KK9I4.819. 

Pinal clearance of mink and other 
fine N-M furs. © 21Feb5k; 
KK93892. 

Pinal January fur clearance. 
© 2]+Jan5lj.; KK93238. 

Pur sale. Stop dreaming, this Is 
your golden chance. (In the 
Dallas morning news) © 6Jan54; 
KK92819. 

Pur travel stole. © lliAor^k- 
KK9S386. q "' 

The greatest mink values of the sea- 
son, 650.00 to 1195.00. (In the 
Dallas morning news, Jan. 31, 195if, 
p. 7) © 3Uan51|; KK93tj.39. 

In five mink colors. © 28Apr54; 
KK95858. 

The laws of nature vs. law. (Fur) 
© 10Mar5l|; KK9I4.33I4.. 

Mink news. (In the Dallas morning 
news, Mar. 24, 1954) © 24Mar54; 
KK94859. 

The mink waistlet, a wonderful, new 
just-to-the-walst wrap with deep 
tapering sleeves, a cape back. 
(In the Dallas morning news, Feb. 
7, 1954. P. 3) ©7Peb54; 
KK93644. 



New mink length. 
KK95318. 



HApr54> 
© 21 Apr 54; 
) l6Jun54; 



New way with mink. 

KK95559. 
News in mink prices. 

KK97404. 

Only 4 more days of our annual Janu- 
ary fur sale. © 27Jan5lj.; 
KK93239. 

Palomino. Lucky us, we captured 
half the year's supply of this 
precious, honey- color mink. 
© 9May54; KK96723. 

Presenting an exciting purchase of 
9 choice new mink coats and jack- 
ets, at savings of 58O.OO to 
3000.00. © 13Jan54; KK92996. 

Prophetic furs. © 26May54; 

KK96834. 
Royal pastel mink, 85O.OO. 

© 30May54; KK96935. 
Seen everywhere, the little fox. 

(Fur) © 9Jun54; KK97158. 
Special purchase and sale of dyed 

southwest African Persian lamb. 

(Fur) © 21Jan54; KK93OIO. 
Treasured Royal pastel mink, 995. 00. 

(In the Dallas morning news, Dec. 

26, 1953) ©26Dec53; KK923414.. 
Watch for foxes. The fashion-first 

fur. © 17Mar5l;; KK94500. 

NELLY BEE PRODUCTS. 

Finger looping, a fascinating new 
craft for making rugs, pot hold- 
ers, chair seats, table mats. 
(Hosiery looper clips) Folder. 
© Nelly Bee Products, a partner- 
ship composed of Nell E. Boyer & 
Maxwell J. Boyer; 12May54; 
KK96305. 

NELSON, ALVIN SMITH. © 

Save time and mother with the safest 
stroller made. Toter. Polder. 
© 17Mar5i|.; KK96II9. 

NELSON, CARL A. © 

Ocean Kelp Kelp-Ettes. Approximate 
weight 6 1/2 oz. (Food product) 
Label. © b'Feb5i|.; KK9^635. 



NESC0, INC. © 

Pryryte, for the woman who takes 
pride in her cooking. (Automatic 
electric deep fryer) (In the 
American weekly, May 23, 1954» P» 
23) Appl. author: Western Adver- 
tising Agency. © 23May54; 
KK968C2. 

Nesco [roaster-oven] for the woman 
who takes pride in her cooking. 
(In the American weekly, May 2, 
1954. P» 21) Appl. author: West- 
ern Advertising Agency. © 2May5^; 
KK96100. 

Perfect for use with 0-Cedar sponge 
mops. Nesco Oval pail. (In the 
American weekly, Feb. 21, 1954» P» 
14) Appl. author: Western Adver- 
tising Agency. © 21Feb54; 
KK93933. 

Perfect for use with 0-Cedar sponge 
mops. Nesco Oval, the pail that 
stays put, on stairs, on ladders, 
anywhere. (In the American week- 
ly, Feb. 21, 1954, p. 14) Appl. 
author: Western Advertising 
Agency. © 21Feb54; KK94799. 

The whole family goes for Nesco pic- 
nic plaid, with the new exclusive 
Kiddy-Pic basket. (In Parade, 
June 20, 1954, P* 10) Appl. au- 
thor: Western Advertising Agency. 
© 20Jun54; KK97558. 

You'll lose your heart to Nesco 
linen and love It. (Housewares) 
(In Parade, Jan. 24, 1954» P* 9) 
Appl. author: Western Advertising 
Agency. © 24 Jan 54; KK94800. 

NESTLE COMPANY, INC. © 

Amazing new way to bake. Nestlfi's 
Frost 'N' Bake fudge cake. Semi- 
sweet chocolate. (In Parade, Mar. 
21, 1954, p. 18) © 21Mar54; 
KK94810. 

Beat high coffee prices. 25^ off on 
the 6-oz. jar of Nescafe 1 instant 
coffee. Save 15^ too, on the 2 
oz. jar. (In St. Louis post dis- 
patch, Feb. 4, 1954, p. 6C) 
Appl. author: Sherman & Marquette, 
inc. © 4Feb54; KK93496. 

Beat high coffee prices. 25/ off 
on the 6-oz. jar of Nescafe in- 
stant coffee. (In the Indianapo- 
lis news, Jan. 28, 1954, P. 42) 
Appl. author: Sherman & Marquette, 
inc. © 28Jan54; KK93i|.55. 

Here's a close look at today's cof- 
fee picture. Nescafe instant cof- 
fee. (In Super market merchandis- 
ing, May 1954, p. 227) Appl. au- 
thor: Sherman & Marquette, inc. 

© 6May54; KK96729. 
Kno-vn the world over for quality. 
(Various food products) (In the 
Quartermaster review, Mar. -Apr. 
1954» p. 2 of cover) Appl. au- 
thor: Sherman & Marquette, inc. 

© 1 Apr 54; KK95747. 

Mr. Grocer: Don't lose profitable 
coffee volume. Nescafe. (In Pro- 
gressive grocer, Mar. 1954, p. 14) 
Appl. author: Sherman & Marquette. 
inc. © 25Mar5l|; KK95574. 

Mr. Grocer: Prove it yourself. See 
why today's big swing Is to new 
NescafS. (Coffee) (In Chain 
store age, Dec. 1953, p. 27) 
Appl. author: Sherman & Marquette, 
inc. © 30Nov53; KK92376. 

New Nescafg 100 o/ pure cotfeem 
[Text of ad in Hebrew] (m Jewish 
daily forward, Apr. 1, 1954, p . 
10 ; Appl. author: Sherman & Mar- 
quette, inc. © lApr54; KK95894. 

New Nescafe 1 i00 °/o pure coffee, 
brings you better flavor than 
ground coffee. Nescafe 1 is pure, 
choice coffee ... (In Hamilton 



74 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



NESTLE COMPANY, INC. Cont'd. 

journal, Apr. 8, 195*4-, P« 28) 
Appl. author: Sherman & Marquette, 
Inc. © 8Apr54, KK95851. 
New Nescafe" 100 °/o pure coffee, 
brings you better flavor than 
ground coffee. New jet process 
explodes pure coffee ... (In 
Life, Apr. 12, 1954s P« H9) 
Appl. author: Sherman & Marquette, 
inc. © 9Apr54; KK95142. 
Now. Nescafe i00 o/o pure coffee, 

brings you better flavor than ground 
coffee. Yes, get better flavor eup 
after cup or your money back. (In 
the Knickerbocker news, Apr. 1, 
1954 s P« 28) Appl. author: Sher- 
man & Marquette, inc. © lApr54; 
KK95573- 
New NescafS 100 °/o pure coffee, 
consistently better flavor than 
ground coffee. (In Good house- 
keeping, Apr. 1954, p. 5) Appl. 
author: Sherman & Marquette, inc. 
© 20Mar54; KK94565 • 
New Nescafe, 100 °/o pure instant 
coffee, guarantees you'll get con- 
sistently better flavor than with 
ground coffee. (In Good house- 
keeping, Nov. 1953, P. 33) Appl. 
author: Sherman & Marquette, inc. 
© 200ct53; KK92620. 
Not a jitter in a jarful, try it. 
Decaf instant coffee. (In East 
St. Louis journal, Jan. 15, 1951+) 
Appl. author: Paul Indorf. 
© 15Jan5l4.; KK93134. 
Now a foolproof coffee, delicious 
flavor any strength you make it. 
Nestle 1 's instant coffee. [Woman 
with tray] (In the New York times, 
Mar. 25, 1954, p. 35) Appl. au- 
thor: Sherman & Marquette, inc. 
© 25Mar54; KK9I4.776. 
The only chocolate milk that makes 
itself. Nestle" 's Quik. (In Look, 
Mar. 23, I95U., p. 131) © 9Mar5i|.; 
KK9J+516. 
Only Nestle 's Quik makes chocolate 
milk so quick. (In Parents maga- 
zine, Apr. 1954, P- 80) 
© 19Mar54; KK9I+.715. 
Save 25^ on coffee, and get better 
flavor with new Nescafe. (In 
Daily news, New York, Mar. 3, 
1954, p. 53) Appl. author: Sher- 
man & Marquette, inc. © 3Mar54; 
KK95652. 
Save 25^ per lb. on coffee, and get 
better flavor with new Nescafe. 
(In Daily news, New York, Mar. 17, 
1954, p. 57) Appl. author: Sher- 
man & Marquette, inc. © 17Mar54; 

KK95575. 

Tastier coffee, the modern coffee 
made especially to give you con- 
sistently better flavor than 
ground coffee. Nescafe. (In Los 
Angeles evening herald express, 
May 20, X95I4., p. CI5) Appl. au- 
thor: Bryan Houston, inc. 
© 20May54; KK97033. 

Why does pure coffee cost 25 °/o 
less when you buy it this way ... 
NescafS instant coffee. (In Daily 
news, New York, Feb. 4, 1954s P" 
49) Appl. author: Sherman & Mar- 
quette, inc. © 1+Feb5l4.; KK93I4.56. 

NEVER-SLIP MANUFACTURERS, INC. © 
Never-Slip sponge rubber pads, 

gummed, ready to use. Directions, 
remove paper liner as illustrated. 
Label. Appl. author: Roy A. 
Franke. © l4May54; KK965OI. 
Never-Slip sponge rubber pads, 
gummed, ready to use. Pad book- 
ends, pictures, lamps, etc. (In 
Better homes & gardens, June 1954. 
p. 218) Appl. author: Roy A. 
Franke. © 17May54; KK965OO. 



NEW CASTLE PRODUCTS, INC. © 

Builder Fred Garling says this 

about Modernfold [doors] (IN NAHB 
correlator, May 195I4., p. 1+3) 
Appl. author: The Buchen Co. 
© lMay54; KK96778. 
Divide and profit with Modernfold, 
the better folding door. Here's 
how you can handle a greater 
volume of profitable dinner ... 
business. (In Hotel management, 
Apr. 1954, p. 102) Appl. author: 
The Buchen Co. © 10Apr54> KK95563. 
Divide and profit with Modernfold, 
the better folding door. Here's 
how you can handle profitable 
private parties ... (In American 
restaurant, Apr. 1954s P« 108) 
Appl. author: The Buchen Co. 
© 10Apr54; KK95285. 
The easy way to enlarge. Modernfold 
[folding doors] (In Modern hospi- 
tal, June 195^, p. 182) Appl. 
author: The Buchen Co. © lJun54; 
KK97536. 
Extra Sunday school facilities, ex- 
tra years of service with Modern- 
fold doors. (In Protestant Church 
administration and equipment, win- 
ter 1953-51+, P. 19) Appl. au- 
thor: The Buchen Co. © 15Jan54; 
KK93619. 
For better ward facilities, fewer 
maintenance worries, Modernfold, 
the trouble-free folding door. 
(In the Modern hospital, Feb. 
1954, p. 146) Appl. author: The 
Buchen Co. © lFeb54; KK93432. 
Here's your new best seller nation- 
ally advertised Spacemaster fold- 
ing doors. (In Southern building 
supplies, Jan. 195U-, p. 63) 
Appl. author: The Buchen Co. 
© 5Jan5i|; KK93139. 
In church, in Sunday School use space 
better with Modernfold, the better 
folding door. (In Church manage- 
ment, Mar. 19 51+, P. 19) Appl. au- 
thor: The Buchen Co. © lMar54; 
KK9 1+913. 
It's a best seller. New Spacemaster 
folding door. (In Building supply 
news, Feb. 1954s p. 203) Appl. 
author: The Buchen Co. © 18Feb54; 
KK9I4J.OO. 
It ' s true , we have much more room 
with this Modernfold door. cMan 
and woman inspecting doora (In 
Better homes & gardens, Feb. 1954s 
p. 31) Appl. author: The Buchen 
Co. © 20Jan54; KK93016. 
It's true, we have much more room 
with this Modernfold door. cMan 
& woman inspecting door; 1 insetD 
(In the Saturday evening post, 
May 15, 1954, P- 107) Appl. au- 
thor: The Buchen Co. © 12May54; 
KK96782. 

Just look at the extra work space we 
get with a Modernfold door. This 
corner was blocked ... cKitchen 
scene: (In Living for young home- 
makers, Mar. 1951+5 P. 121) Appl. 
author: The Buchen Co. © l5Feb54, 
KK93720. 

Just look at the extra work space we 
get with a Modernfold door. This 
corner was blocked ... cKitchen 
scene & 1 inseti (In the Satur- 
day evening post, Feb. 13s 1951+5 
p. 108) Appl. author: The Buchen 
Co. © 10Feb54; KK93620. 

Look, we have a special room in a 
second with this Modernfold door. 
(In House beautiful, Feb. 1954s p. 
125) Appl. author: The Buchen 
Co. © 20Jan5l+; KK93014. 

Make that small room larger with 
Spacemaster folding doors. (In 
Popular mechanics, Feb. 1951+5 P« 



260) Appl. author: The Buchen 
Co. © 10Jan54; KK93137. 
Make that small room larger with the 
new Spacemaster folding door. (In 
American home, Feb. 1954, P« 99) 
Appl. author: The Buchen Co. 
© 20Jan54; KK93015. 

Modern closet convenience with Mod- 
ernfold doors, another years ahead 
feature of the Ranger, by National 
Homes. (In Living for young home- 
makers, Apr. 195l+» P- 3°) Appl. 
author: The Buchen Co. © 15Mar54; 
KK91+587. 
Modernfold doors for schools offer 
new economical solutions ... 
Folder. Appl. author: R. H. 
McConville. © l5Mar5l+; KK95933- 
Modernfold doors make a definite 
selling point. [Endorsed by] John 
H. Hendy. (In NAHB correlator, 
Mar. 1954s p. 131) Appl. author: 
The Buchen Co. © lMar54; KK94588. 
Modernfold doors turn a dead corri- 
dor into a live classroom. Here's 
how Yale High School . . . found a 
way ... (In the School executive, 
Jan. 1951+, P- 163) Appl. author: 
The Buchen Co. © l6Dec53 (in 
notice: 1951+) 5 KK93I+28. 
Modernfold doors turn a dead corri- 
dor into a live classroom. Yale 
High School ... saved dollars ... 
(In Architectural record, Feb. 
1951+, P- 273) Appl. author: The 
Buchen Co. © 10Feb54, KK94101. 
Modernfold [doors'] will help us sell 
our homes. National Homes Corpo- 
ration's Ranger series ... (In 
NAHB correlator, Jan. 1954, p. 
127) Appl. author: The Buchen 
Co. © lJan5l+; KK92989. 
Modernfold [doors] will help us sell 
our homes. There's more steel in 
Modernfold' s sturdy frame. (In 
Practical builder, Jan. 1951+5 P« 
194) Appl. author: The Buchen 
Co. © 10Jan54; KK9?-988. 
National advertising like this helps 
you sell Spacemaster folding 
doors. Card. Appl. author: The 
Buchen Co. © 8Jan54; KK92759. 
Needed, more Sunday School space, the 
one best solution, Modernfold 
c doors 3 (In Church management, 
Feb. 1951+5 P« 1+1) Appl. author: 
The Buchen Co. © lFeb54; KK91+103. 
Now by builder demand, ceiling- 
height Spacemaster [folding doors] 
(In House & home, May 1954, P' 92) 
Appl. author: The Buchen Co. 
© 10May54, KK9678O. 
One bedroom turns into two, all pur- 
pose room becomes third bedroom. 
Modernfold doors. [Endorsed by] 
Stephen W. Holda. (In Magazine of 
building, house & home ed. , Feb. 
1951+, P« 56) Appl. author: The 
Buchen Co. © 10Feb54; KK93621. 
The one best solution to space prob- 
lems is Modernfold, the better 
folding door. (In Catholic build- 
ing & maintenance, Mar. 1954, P- 
77) Appl. author: The Buchen Co. 
© l5Mar54; KK94912. 
The one best way to add new class- 
rooms with Modernfold c doors 3 
(In the School executive, Mar. 
1954, p. 198) Appl. author: The 
Buchen Co. © l6Feb54; KK94916. 
The one best way to divide dining 
areas, Modernfold, the trouble- 
free folding door. (In American 
restaurant, Feb. 1954, P« HI) 
Appl. author: The Buchen Co. 
© 10Feb54; KK937 2 !' 
One room this morning, three this 
afternoon; use space better with 
Modernfold. (In American funeral 
director, Mar. 1954s P« 16) 



1954 



COMMERCIAL PRINTS AND LABELS 



75 



Appl. author: The Buchen Co. 
© 12Mar5i+; KK9l4.91k. 

Open kitcheri3 for close quarters 
please owners, tenants. Your 
Ideas come to life, for life with 
Modernfold doors. (In House & 
home, Mar. 195^> P. 175.) Appl. 
author: The Buchen Co. © lOMarSk; 
KK9l4.5«5- 

Outgrowing your space? Get more use 
from the same space with Modern- 
fold doors. P. 0. Box 675. (In 
U. S. news & world report, Feb. 5, 
19514-, p. 71) Appl. author: The 
Buchen Co. © lFeb5k; KK93I4.33. 

Outgrowing your space? Get more use 
from the same space with Modern- 
fold doors. P. 0. Box 685. (In 
Fortune, Feb. 195k, p. 15^) 
Appl. author: The Buchen Co. 
© 26Jan5l(.; KK93I4.3O. 

Outstanding feature in Monterrey 
village. Modernfold doors. (In 
House & home, May I95J4., p. 93) 
Appl. author: The Buchen Co. 
© 10May5l4.; KK9678I. 

The problem, tripled attendance. 
The one best solution, Modernfold, 
the trouble-free folding door. 
(In the Catholic School journal, 
Feb. 195!+, p. 53A) Appl. author: 
The Buchen Co. © 28 Jan 5!+.; 
KK93lj-31. 

The problem, tripled attendance. 
The solution, Modernfold [folding 
doors] (In the Nation's schools, 
June 1954» P- 165) Appl. author: 
The Buchen Co. © 10Jun5l;; 
KK97535- 

Shipping doors open, folding walls 
stop heat loss. Modernfold doors. 
(In Magazine of building, archi- 
tectural forum, Apr. I95I4., p. 219) 
Appl. author: The Buchen Co. 
© 10Apr5k; KK9556O. 

Space savers, cost shavers, sales 
builders, Modernfold doors let you 
offer customers more for less. 
(In American builder, Apr. 195^» 
p. 159) Appl. author: The Buchen 
Co. © lApr5l|.; KK9556I. 

Spacemaster cuts my per opening 
costs, and my sales costs, too. 
cEndorsed by:) builder Bob Light- 
ner. (Folding doors) (In House 
& home, Mar. 195t» P» 174) Appl. 
author: The Buchen Co. © lOMarJpl;; 
KK9I4.586. 

Spacemaster made our compact floor 
plan possible, and cut construction 
costs too. cEndorsed byD builder 
Bill Schleicher. (Folding doors) 
(In House & home, Jan. 19$4> 
p. 166) Appl. author: The Buchen 
Co. © 10Jan51|; KK92757. 

These Modernfold merchandising and 
sales aids can help you sell 
better, sell more. (Folding 
doors) Folder. Appl. author: 
The Buchen Co. © kJan54; KK92652. 

These sales aids help you sell 

Spacemaster folding doors. Card. 
Appl. author: The Buchen Co. 
© 8Jan5k; KK9276O. 

This free Spacemaster advertising 
service can help you sell more 
with less effort. (Folding doors) 
Card. Appl. author: The Buchen 
Co. © 8Jan5l4.; KK9276I. 

This shopping center opens for busi- 
ness with Modernfold [doors] (In 
Architectural record, May I95I4., p. 
103) Appl. author: The Buchen 
Co. © 10May5l(.; KK96779. 

Use space better with Modernfold, 
the better folding door. Class- 
room this morning, stage this 
afternoon. (In Nation's schools, 



Mar. 195k., p. 213) Appl. author: 
The Buchen Co. © 20Feb51|.; KK9528k. 

Use space better with Modernfold, 
the better folding door. Class- 
room today, "rec" hall tonight. 
(In College and university bus- 
iness, Feb. 1954, p. 88) Appl. 
author: The Buchen Co. © 10Feb5k; 
KK9I4.IO2. 

Watch these walls go into hiding. 
Your ideas come to life, for life 
with Modernfold doors. (In Archi- 
tectural record, Jan. 1954, p. 85) 
Appl. author: The Buchen Co. 
© 10Jan5l+; KK93138. 

We can use all this space with a 
Modernfold door. (In Sunset, May 
!954» P. 121) Appl. author: The 
Buchen Co. © 22Apr54; KK95562. 

We have much more room with this 
Modernfold door. (In Sunset, Apr. 
1954, p. II4J.) Appl. author: The 
Buchen Co. © 25Mar54; KK9k9l£. 

We solved the problem of living-din- 
ing area separation, and got an 
enthusiastic public response with 
Modernfold doors. cEndorsed byD 
builder Joseph D. Judge. (In 
American builder, Jan. 1954, p. 
2i|2) Appl. author: The Buchen 
Co. © lJan51|.; KK92756. 

You'd never believe a Modernfold 
door could make a room so much 
bigger. (In the American home, 
Mar. 1954, P. 101) Appl. author: 
The Buchen Co. © ISFebSk; 
KK93722. 

Your ideas come to life, for life 
with Modernfold doors. [Build- 
ers] John H. Hendy, William F. 
Hendy, Neal P. Hendy. (In House 
& home, Apr. 1954, p. 11) Appl. 
author: The Buchen Co. © 10Apr5k: 
KK95286. 

Your ideas come to life, for life 
with Modernfold doors. Paul E. 
Schleicher and Sons, make a third 
bedroom do double-duty. (In House 
& home, Jan. 19514., p. I67) Appl. 
author: The Buchen Co. © lOJanSk: 
KK92758. 

Your one best solution to door prob- 
lems, Modernfold, the trouble-free 
folding door. (In the American 
funeral director, Jan. 1954, p. 
61) Appl. author: The Buchen Co. 
© 12Jan54; KK93I429. 

NEW ENGLAND ART PUBLISHERS. © 

1954 Christmas box assortment order 
blank and confidential price list. 
(Stationery, greeting cards, nov- 
elties) Sheet. © Ikjun5l4.; 
KK97207. 

1951+- Christmas selection. Gift 
wraps, ribbons, stationery, home 
and gift items, greeting cards. 
47 P. © 14-Jun54; KK97206. 

1954 everyday box assortment order 
blank and confidential price list. 
(Stationery, greeting cards, nov- 
elties) Sheet. ©28Dec53 (in 
notice: 1954); KK92898. 

1951|- everyday selections of greeting 
cards for all occasions. Gift 
wraps, stationery, home and gift 
items. Pamphlet. © 28Dec53 (in 
notice: 1954); KK92«99. 

NEW ENGLAND COUNSELLOR. © 

Not I929 but 1906, so says the Todd 
theory. (Investment counselling) 
(In New York times, June 2, I95IJ.) 
Appl. author: Frank Payson Todd. 
© 2Jun5k; KK976kO. 

You have heard of the Dow theory, 
what do you know about the Todd 
theory? (Investment counselling) 



Appl. author: Frank Payson Todd. 
© l4Jun54; KK9768O. 

NEW YORK BEAD COMPANY, INC. © 

Pick Me Up Sew-Ons. (Beads, pearls, 
rhine stones, jewels, sequins & 
other novelties) Self-service 
display. Appl. author: Irving D. 
Abrams. © 23Feb54; KK9I4I4.02. 

NEWBY, ORVILLE E. AND J. M. LBTDAUER, 
d.b.a. ACADEMY RECORDS. SEE Acad- 
emy Records. 

NEWHOUSE AUTOMOTIVE INDUSTRIES. © 
Mail mart: Magnesium rocker arms 
... Lifetime battery ... (Auto- 
mobile parts & accessories) 
(In Motor trend, Mar. 1951)., p. 7) 
Appl. author: Ernest J. Newhouse. 
© l5Feb94.; KK95916. 

ITEWMAN ENTERPRISES, INC. © 

You can make up to $$0 cash by help- 
ing us sell used cars. Coast-In 
Pontiac Co., inc. © 22jan5k- 
KK93011. ^' 

NIEMANN (HAL) ASSOCIATES. © 

I can't match the latest scientific 
cleaning methods of the laundry. 
(In Rocky Mountain news, Denver, 
Mar. 8, 195k, p. 51) Appl. au- 
thor: Harold E. Niemann. 
©5Mar54; KK9I4.30I4.. 
Send them to the laundry for longer 
linen life. (In Rocky Mountain 
news, Denver, Colo., Mar. 22, 
1954, p. 33) Appl. author: Har- 
old E. Niemann. © 22Mar5k; 
KK94634- 

NOBLE AND WESTBROOK MANUFACTURING COM- 
PANY. © 

Leaders in industry mark with Noble- 
west. New heavy duty Roll-0-Mark, 
multi-purpose metal marking ma- 
chine. (In American machinist, 
Apr. 26, 1951)-, P. 80) Appl. au- 
thor: William C. Westbrook. 
©26Apr5l4.; KK95744- 
Leaders in industry mark with Noble- 
west Recipromatic multiple pass 
roll marking machine. (In Ameri- 
can machinist, Mar. 1, 1954, p . 
7oJ Appl. author: William C. 
Westbrook. © Uflar54; KK96386. 
Noblewest precision numbering heads. 
(Metal marking equipment) (In 
American machinist, Mar. 29, 1954 
P. 7°) Appl. author: William C.' 
Westbrook. © 29Mar5k; KK96385. 

NORAMGREX COMPANY, INC. © 

At last, low cost, low horsepower 
... The Noramgrex motorotor II4. 
canda Noramgrex complete portable 
factories. cAdvertising brochures 
(Agricultural milling) Sheet. 
© 10Jun5i4_; KK97197. 

NORCROSS, INC. © 

Greeting cards, by Norcross of 
course. 195I4. calendar. 
© 2l4.Dec53 (in notice: 195k); 
KK93070. 

No one but Norcross could have cre- 
ated Susie-Q [greeting cards] 12 
for .79. Label. © lApr54; 
KK96200. ■**' 

NORDBERG, EARL. © 

Chinook brand Washington State 

apples. Contents one volume bush- 
el. Label. Appl. author: Ridg- 
way Lithograph Co. © 30Apr5k; 
KK96980. 
Fruit Bowl Washington pears. I4./5 
U. S. bushel. Label. Appl. au- 
thor: Ridgway Lithograph Co. 
© 25Jan5k; KK958O7. 

NORDBERG MANUFACTURING COMPANY © 
Nordberg Gyradisc. Bulletin 228. 
I Crushing machinery) Folder 

(K?^ ^I th ° r: ? dward L - Satola. 
<& 25Feb5i|; KK9I4.772. 



76 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



NORDBERG MANUFACTURING COMPANY. 
Cont'd. 

Nordberg Trakliner. Bulletin 230. 
(Railroad trackworking equipment) 
Folder. Appl. author: Edward L. 
Satola. © 22Mar5i|; KK9I4.773. 

NORMAN PRODUCTS COMPANY. © 

Norman Southerner horizontal gas 
furnace. (In American builder, 
July 1952, p. 166) Appl. author: 
John J. Williams. © Uul52; 
KK9531+3. 
A prize package for every home. 
Norman winter-summer air-condi- 
tioner. Sheet. Appl. author: 
Andrew Lorant. © Uan5^; KK95337. 

NORTH AMERICAN MOGUL PRODUCTS COM- 
PANY. © 

Cut operating costs, increase boiler 
efficiency. Mogul ever clean boil- 
er process. Polder. Appl. au- 
thors R. H. Mohrman. © 2Jan54; 
KK92559. 
Get rid of Algae in condensers, hum- 
idifiers, compressors ... Mogul 
Algicide. Sheet. Appl. author: 
R. H. Mohrman. © 2Jan5lj.; KK9256O. 

Here's a clean way to do a dirty 
job. Mogul flue and chimney clean 
and the Mogul power injector. 
Sheet. Appl. author: R. H. 
Mohrman. © 2Jan5^; KK9256I. 

Trouble in wet-type dust collec- 
tors ... with Mogul. Sheet. 
Appl. author: R. H. Mohrman. 
© lDec53; KK92562. 

NORTH AMERICAN VAN LINES, INC. © 
A specialized display moving serv- 
ice. Pamphlet. Appl. author: 
Applegate Advertising Agency. 
© 10Nov53; KK97265. 

NORTHAM WARREN CORPORATION. SEE 
Warren (Northam) Corporation. 

NORTHERN PAPER MILLS DIVISION, MARATHON 
CORPORATION. SEE Marathon Corpo- 
ration. 

NORTHLAND PRODUCTS. © 

New glamour for an old chore. Min- 
iature blacksmith's bench makes 
ideal shoe shine kit. Sheet. 
Appl. author: Gordon E. Reed. 
© 12Feb5ii_; KK9368I4.. 

NORTHWEST ENGINEERING COMPANY. © 
Material handling illustrated. 
Spring 19S>1|. (Shovels, cranes, 
dragline, pullshovels) 15 p. 
Appl. author: Harvey A. Scribner. 
© ^Janglj.; KK93638. 

NORTHWEST PAPER COMPANY. © 

Mountie offset. [Mountie at trestle 
waving hat] Polder. © 2l4.Feb54; 
KK9I4.696. 

Mountie offset. [Mountie leading 
pack horse uphill] Polder. 
© 9JU115I4.; KK97698. 

Northwest news. v. 19, no. 1, I95I4.. 
Pamphlet. © l+May^; KK9614.87. 

Northwest pedigreed papers always 
make good printing better. [Moun- 
tie & horses at stream] (In Pa- 
per, film and foil converter, May 
19514-, p. 8-9) © 3May5l|: KK96U59. 

Northwest pedigreed papers always 
make good printing better. [Moun- 
tie & surveyors] (In Paper, film 
and foil converter, Mar. 195^j 8- 
9) © Blar5lj.; KK9J4.7IO. 

Northwest pedigreed papers always 
make good printing better. 
[Mountie with binoculars on high 
point] (In Paper, film and foil 
converter, Jan. 1954> P« 8~9) 
© 5Jan54; KK92722. 



NORTHWESTERN PRODUCTS COMPANY. © 

Cabbage Stack locomotive and tender. 
No. 623K:129. (Parts for model 
locomotives) Label. Appl. au- 
thor: Roy Remy. © 10Jan54; 
KK93837. 
Porter Switcher locomotive. No. 
622K:98. (Parts for model loco- 
motives) Label. Appl. author: 
Roy Remy. © 10Jan5i|.; KK9383°. 

NUGEY, A. L. © 

Brewers letter. Folder. 

Sept. 1953. Brewery disinfectants 
and sanitizing agents ... 

©I4.sep53; KK9IJ.072. 
Oct. 1953. Steri-cell cold steri- 
lization process ... © 20ct53; 
KK9I4-O7I1. 

Dec. 1953. Now you can dispense 
with make-shift methods ... 
© 3Dec53; KK9I4.O73. 

Brewing formulas. Bock beer, porter, 
draught beer, Da ger beer. Chapter 
36. Sheet. © 28Deci|8; KK95397. 

NURSMATIC CORPORATION. © 

Congratulations mother, from your 
friendly druggist. (Nursing bot- 
tles) Folder. Appl. authors: 
Guy Davis & Charles Doner. 
© lMar5l4.; KK95361. 

NUTRITIONAL PUBLISHING COMPANY. 

Hardening of the arteries (Arterio- 
sclerosis) by Kenneth Miles. 
(Vitamin tablets) Sheet. © Ken- 
neth M. Miles, d.b.a. Nutritional 
Pub. Co.; 29Jan5l4.; KK9I4.815. 

Your health reporter by Kenneth 
iiiles, nutritional consultant. 
Better eyesight. (Vitamin tab- 
lets) Sheet. © Kenneth M. 
Iiiles, d.b.a. Nutritional Pub. 
Co.; 20Aug53; IQ:9339i4.. 

NUTTING TRUCK AND CASTER COMPANY. © 
Nutting materials handling equipment 
for the dairy and produce indus- 
tries. Bulletin 5I4.-DJ. 7 p. 
© 280ct53; KK92777. 



O 

OAKMONT INDUSTRIES. 

Cushion- top [automobile] cover gives 
beauty and seat protection. La- 
bel. © Herman R. Eichenberg, 
d.b.a. Oakmont Industries; 
31Dec53; KK93822. 

OBERDORFER FOUNDRIES, INC. © 
Oberdorfer bronze agricultural 
pumps, the complete farm line. 
Bulletin A-3. Folder. Appl. au- 
thor: Richards & Webb, inc. 
© l5Jan5l4.; KK93611. 

O'BRIEN CORPORATION. © 

Alki-Therm, sensational new develop- 
ment creates world's best flat 
wall enamel. O'Brien's new Liquid 
Velvet. (In the Saturday evening 
post, Mar. 27, 19514., p. II4.7) 
Appl. author: Jones & Taylor & As- 
sociates. © 27Mar5l).; KK95IO7. 

Marie Wilson says: Anyone can get 
glamorous results with O'Brien's 
new Liquid Velvet. (Paint) (In 
Better homes & gardens, May 195^> 
p. 213) Appl. author: Jones & 
Taylor & Associates. © 25Apr5i|.; 
KK96O66. 

Thanks to sensational new Alki- 
Therm. Anyone can get glamorous 
results with O'Brien's new Liquid 
Velvet, says Marie Wilson. (Paint) 
(In Better homes and gardens, Mar. 
1951|» P- 223) Appl. author: Jones 
& Taylor & Associates. © 25Peb5k; 
KK951455. 



0- CEDAR CORPORATION. © 

O-Cedar [no.] I4I4. sponge moppet re- 
fill. 98^. Label. Appl. au- 
thor: Robert E. Smith. © 15Mar5li; 
KK96568. 

0- Cedar no. 1 extra cotton [mop] 
pad. Label. Appl. author: Rob- 
ert E. Smith. © 15Mar5l4.; KK9697I4.. 

O-Cedar no. 7 extra nylon [mop] pad. 
Color, blue. Label. Appl. au- 
thor: Robert E. Smith. © 15Mar5l|.; 
KK96567. 

OHIO MATCH COMPANY. © 

Join the selling match. Book of 

prizes. Folder. ©l4Dec53; 

KK92691. 
Join the selling match. Prize book. 

Folder. ©l4Dec53; KK92685. 
Join the selling match. Price list. 

Polder. ©l4Dec53; KK926«6. 
Meet Mr. Match. Come on men ... 

Polder. © l4Dec53; KK92687. 

Mr. Match. Join the selling match. 
cLetterheadu © IjDec^; KK92688. 

Mr. Match. cOrder blank} © kDec53: 
KK92689. 

To his cover girl. Match your hus- 
band's enthusiasm ... Polder. 
© l4Dec53; KK9269O. 

OHIO NUT AND BOLT COMPANY. © 

Ohio stock parts sheets. Bulletin 
no. 'yk.l. Folder. Appl. author: 
Vita. G. Thomas. © llMar5l+; 
KK9I4.35O. 



Marathon 
author: 
ay 5ki 

car ahead. 

Appl . au- 
© 10Mar5l4.; 

o show it 
oline . 

. West. 

you mean it. 
Appl. au- 
© HJun5l4.; 



OHIO OIL COMPANY. © 

But be careful with it. 

Cat gasoline. Appl. 

Ranald S. West. © 26M 

KK97021. 
But be patient with the 

Marathon Cat gasoline. 

thor: Ranald S. West. 

KK95I4.6O. 
But don't be too eager t 

off. Marathon Cat gas 

Appl. author: Ranald S 

© 19Mar5l4.; KK955I7. 
But don't say go unless 

Marathon Cat gasoline. 

thor: Ranald S. West. 

KK97I4I4.6. 

But don't unleash it all. Marathon 

Cat gasoline. Appl. author: 

Ranald S. West. © 12May5i).; 
KK96596. 

But hold it back a little. Marathon 
Cat gasoline. (In Livingston 
County press, Apr. 28, 195lj-> P» 
10) Appl. author: Ranald S. 
West. © 28Apr5l4.; KK95863. 

But take it easy. Marathon Cat gas- 
oline. Appl. author: Ranald S. 
West. © 31Mar5l4.; KK95I4.66. 

Even at 25 m.p.h., 14.0,000 hammer 
blows a minute. Marathon V.E.P. 
motor oil. Appl. author: Ranald 
S. West. © 15Apr5i4.; KK95516. 

OHRBACH'S, INC. © 

Accessory and gift event. (Cloth- 
ing) (In Los Angeles examiner, 
Apr. 25, I95I4., p. 10-11) Appl. 
author: Doyle Dane Bernbach, inc. 
© 25Apr5l4.; KK96269. 

Decorate your Christinas girl with 

smart gifts from Ohrbach's. (Cloth- 
ing) (In Los Angeles times, Dec. 
20, 1953, P. 17) Appl. author: 
Doyle Dane Bernbach, inc. 
© 20Dec53; KK92576. 

The doubting fianc5. She was put- 
ting up a classy front ... 
(Clothing) (In Los Angeles times, 
Mar. 1I4., I95I4., p. 17) Appl. au- 
thor: Doyle Dane Bernbach, inc. 
© ll4Mar5l4.; KK9I4.629. 



1954 



COMMERCIAL PRINTS AND LABELS 



77 



Every sheet, towel, and blanket you 
buy ... gives you the same amazing 
value you love in Ohrbach's fash- 
ions. (In Los Angeles times, Jan. 
3, 1954> P» 15) Appl. author: 
Doyle Dane Bernbach, inc. 
© 3 Jan 54; KK93OO6. 

The extravagant wife. She was act- 
ing like the wife of a millionaire. 
(Clothing) (In Los Angeles times, 
Feb. 28, 1954. P. 15) Appl. au- 
thor: Doyle Dane Bernbach, inc. 
© 28Peb5J+; KK94330. 

Fashioned by Paris, priced by Ohr- 
bach's. (Clothing) (In the New 
York times, Mar. 21, 1954, p. 59) 
Appl. author: Doyle Dane Bernbach, 
inc. © 21Mar54; KK94630. 

Here we go again, this time it's for 
pop. (Clothing) (In Daily news, 
New York, June 9, 1954, P« 20) 
Appl. author: Doyle Dane Bernbach, 
inc. © 9Jun5i+; KK97429. 

A husband's dilemma. She dressed 
like a duchess ... (Clothing) 
(In Los Angeles times, Mar. 7, 
1954, p. 17) Appl. author: Doyle 
Dane Bernbach, inc. © 7Mar54; 
KK94651. 

Now you can get bargains by the yard 
in Ohrbach's great new piece goods 
department. (In Los Angeles exam- 
iner, Jan. 5, 1954, p. 9) Appl. 
author: Doyle Dane Bernbach, inc. 
© 5 Jan 54; KK93OO7. 

On dollar day, shop where your dol- 
lar buys more. (Clothing) (In 
Los Angeles times, Feb. 12, 1954, 
p. 19) Appl. author: Doyle Dane 
Bernbach, inc. © 12Feb5]i ; 
KK93906. 

Save your feet, use your head. 
(Clothing) (In the New York 
times, Apr. 18, 1954, P. 55) 
Appl. author: Doyle Dane Bernbach, 
inc. © l8Apr54; KK95890. 

Smart people go to Ohrbach's for 
Mother's Day gifts. (Clothing) 
(In New York world-telegram and 
sun, Apr. 28, 1954, p. 13) Appl. 
author: Doyle Dane Bernbach, inc. 
© 28Apr54; KK9606O. 

Spectacular dress event. (Clothing) 
(In Los Angeles examiner, Mar. 21, 
1954. P. A-9) Appl. author: Doyle 
Dane Bernbach, inc. © 21Mar5ii- 
KK94911. 

You'll walk up a wall, before you 
find high-fashion coats and suits 
priced lower than Ohrbach's. (In 
the New York times, Apr. 4» 1954. 
p. 57) Appl. author: Doyle Dane 
Bernbach, inc. © 4Apr54; KK956O8. 

OLIN FILM DIVISION, ECUSTA PAPER 
CORPORATION. SEE Ecusta Paper 
Corporation. 

OLSON RUG COMPANY. © 

If you will send your old rugs, 

clothing to the Olson rug factory, 
we'll send you the finest Broad- 
loom rugs you ever had. (In Wom- 
an's home companion, Mar. 1954, P. 
60) Appl. author: Arthur W. 
Pruasing. © l8Feb54; KK96IO6. 

If you'll send your old rugs, cloth- 
ing to the Olson rug factory, we 
will send you lovely, new two- 
sided Broadloom rugs. (In Des 
Moines Sunday register, Mar. 28, 
1954, P. 32) Appl. author: 
Arthur W. Prussing. © 28Mar54; 
KK96IO5. 

Send me your old rugs, wool cloth- 
ing, etc. at my expense. (In 
House beautiful, Mar. 1954, p. 67) 
Appl. author: Arthur W. Prussinir. 
© 19Peb54; KK96104. tt 

Send your old rugs, clothing, etc. 
to the Olson rug factory and get 
lovely new rugs like these for 



less money than you thought possi- 
ble. (In Popular science, Jan. 
1954, p. 4 °f cover) Appl. au- 
thor: Arthur W. Prussing. 
© Uan54; KK96101. 

Send your old rugs, clothing, get 
rich new Olson rugs like these, 
(In St. Anthony's messenger, Feb. 
1954) Appl. author: Arthur W. 
Prussing. © 22Jan54; KK96102. 

Send your old rugs, clothing to Ol- 
son at our expense, and get beau- 
tiful new rugs. (In Good house- 
keeping, Jan. 1954, p. 161) 
Appl. author: Arthur W. Prussing. 
© l8Dec53; KK96733. 

Send your old rugs, clothing to the 
Olson rug factory and get lovely 
new rugs like these for less money 
than you thought possible. (In 
McCall's, Feb. 1954, P. 105) 
Appl. author: Arthur W. Prussing. 
© 20Jan54; KK96103. 

OLYMPIAN HOMES CORPORATION. © 

Guaranteed best, or your money back. 
(In the Washington daily news, 
Wash., D. C. , Mar. 26, 1Q54. P. 
61) © 26Mar54; KK956351 

ONEIDA, LTD. © 

Announcing Proposal, timeless new 
pattern for young love. 1881 
Rogers silverplate. (In Life, 
May 24, 1954, P« 2 of cover) 
Appl. author: J. Walter Thompson 
Co. © 21May54; KK97342. 

For a girl in love in the spring- 
time, this very special chest of 
Community [silverware] (In Life, 
Apr. 27, 1953, p. 2 of cover) 
Appl. author: Batten, Barton, Dur- 
stlne & Osborn, inc. © 24Apr53; 
KK9245O. 

For the young in heart, Oneida Com- 
munity sterling. [Young man & 
woman seated at table; woman hold- 
ing flower] (In Vogue, Nov. 1, 
1953, p. 20) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
inc. © 1Nov53; KK92478. 

For the young in heart, Oneida Com- 
munity sterling. [Young man & 
woman seated at table; woman hold- 
ing grapes] (In Vogue, Sept. 1, 
1953, p. 215) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
inc. © lSep53; KK92454. 

A new hollowware pattern in Communi- 
ty [silverware] Georgian Gadroon. 
(In House beautiful guide for the 
bride, winter ed.) Appl. author: 
Batten, Barton, Durstine & Osborn, 
inc. © 1Nov53; KK92476. 

Our silver is a joy that never 

changes. Heirloom sterling. (In 
Glamour, May 1954, p. 4 f cover) 
Appl. author: J. Walter Thompson 
Co. © lMay54; KK96365. 

She's in love, and she loves Commu- 
nity. And she wants all her sil- 
verware when she wants it. (In 
Life, Mar. 23, 1953, p . 2 of cov- 
er) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, inc. 
© 20Mar53; KK92449. 

She's in love, and she loves Commu- 
nity. And she wants her whole 
[silverware] service right from 
the start. (In Good housekeeping, 
Oct. 1953, p. I67) Appl. author: 
Batten, Barton, Durstine & Osborn, 
^20Sep53; KK92458. 



inc. 



She's in love, and she loves Commu- 
nity. No slowpoke collecting for 
Ann, she wants her [silverware] 
service complete. (In Good house- 
keeping, Sept. 1953) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, inc. © 20Aug53; KK92452. 



She's in love, and she loves Commu- 
nity. This Christmas give her a 
service for 8, complete. (Silver- 
ware) (In Household, Dec. 1953) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, inc. © 20Nov53; 
KK92483. 

Special, Community serving tray 
worth $20.00. Free of extra cost 
with Community 55 piece service 
for 8. (Silverware) (In Life, 
Nov. 9, 1953) Appl. author: 
Batten, Barton, Durstine & Osborn, 
inc. © 6Nov53; KK9248O. 

Tableware for today's living. 

(Sterling silver) (In What's new 
in home economics, Feb. 1954, P« 
173) Appl. author: Harvey & 
Howe, inc. © 28Jan54; KK93950. 

The wonderful feeling of belonging. 
Heirloom sterling. (In the Amer- 
ican home, Mar. 1954, P« 4 °? cov- 
er) Appl. author: J. Walter 
Thompson Co. © 25Feb54; KK96368. 

0NLEE CORPORATION. © 

Greatest innovation since Chick 
Sales moved into the house. The 
Onlee float ball valve ... for 
commode tanks. Folder. Appl. 
author: Craig & Webster Advertis- 
ing Agency. © lMar54; KK96145. 
The Onlee float ball valve, a revo- 
lutionary change in valve mecha- 
nisms for commode tanks. Sheet. 
Appl. author: Craig & Webster Ad- 
vertising Agency. © lMar54; 
KK96144. 

The Onlee float ball valve. Net 
weight 2 1/2 lbs. (Commode 
valves) Label. Appl. author: 
Craig & Webster Advertising 
Agency. © lMar54; KK96146. 

ONTARIO CHEMICAL COMPANY. 

C. A. P. Each capsule provides the 
following ascorbic acid ... Con- 
tents 100 capsules. (Vitamin) 
Label. © Harry Curtis Rice, d.b.a. 
Ontario Chemical Co.; 4 Ka Y5'3; 
KK92980. 

0RIG-N-0ILS COMPANY. © 

[Directions for using] Hollywood 

Orig-N-Oils. (Oil painting sets) 

Sheet. Appl. author: Charles W. 

Hulett. © 21Dec53; KK9689I. 
A new approach possible every time 

you try. Hollywood Orig-N-Olls. 

(Oil painting sets) Folder. 

Appl. author: Charles W. Hulett. 

©21Dec53; KK96892. 

0RKTN EXTERMINATING COMPANY, INC. © 
Comparison proves Orkin the world's 
largest pest control company. 
Folder. © Uan54; KK97179. 

Stop termite damage. Folder. 

© HDec53; KK97177. 
Who's who in pests? Folder. 
© 20Nov53; KK97178. 

0RM0NT, JAMES, d.b.a. JAMES 0RM0NT 
COMPANY. SEE Ormont (James) Com- 
pany. 

0RM0NT (JAMES) COMPANY. 

Free no obligation whatever. Send 
for sample of world's finest mouth- 
wash En Core ... ( i n Milwaukee 
journal, Feb. 21, 1954, p. 22) 
© James Ormont, d.b.a. James Ormont 
Co.; 21Feb54; KK94905. 

ORR, BETSY S. © 

Shop with Betsy. (General merchan- 
dise) (In the Altoona mirror, 
Altoona, Pa., Dec. 30, 1953, p. 
10) ©l8Dec53; KK92515. 



78 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



ORRVILLE BEDDING COMPANY. © 

For comfort that wears well, you'll 
love a Quaker Belle lnnerspring 
[mattress] (In the Rittman press, 
Hittman, Ohio, Dec. 10, 1953) 

© iODec55; KK92593. 

Shopping for real value in a modern 
inner spring mattress? One of the 
best is Orr Crest. (In the Cour- 
ier-crescent, Orrville, Ohio, Nov. 
23, 1953) © 23Nov53; KK9259I4.. 

0SB0RN MANUFACTURING COMPANY. © 
Brushamatic. Ideas for cutting 

cost, for improving quality. (Ma- 
chines) 7 p. © 26Apr5l^; 
KK95836. 
Efficient, hardworking brushing 
tools. Osborn Matic brushes. 
Sheet. Appl. authors The Gris- 
wold Eshleman Co. © lljMar5l(.; 
KK96335* 

0SHK0SH B'GOSH, INC. © 

The aristocrat of utility wear, fa- 
mous shirts and trousers, by Osh- 
kosh B'gosh. Label. © lFeb5'lj_; 
KK9323'3- 

OSTER (J. L.) AND COMPANY. 

Automobile portable dash kit. La- 
bel. Appl. author: George F. 
Treiber. © John L. Oster, d.b.a. 
J. L. Oster & Co.; JMay^; 
KK97672. 

OSTER (JOHN) MANUFACTURING COMPANY. © 
The gift he keeps for himself. 
Oster Stim-U-Lax Junior. (Mas- 
sage) (In Esquire, Dec. 1953 > P« 
235) Appl. authors Howard Crum. 
© 6Nov53; KK93lj21. 

Step up to Oster sanitary hair 

cutting service. (Clippers) (In 
Master barber's bulletin, Dec. 
1953. P« 2 3) Appl. author: Rich- 
ard Einwalter. ©7Dec53; KK931+22. 

OSTER, JOHN L. , d.b.a. J. L. OSTER AND 
COMPANY. SEE Oster (J. L. ) and Com- 
pany. 

OSTRANDER, RICHARD G. , d.b.a. WEBELT. 
SEE Webelt. 

OTIS PRESSURE CONTROL, INC. © 

Balanced combination for best serv- 
ice. (In Dallas, Feb. 1954, P« 2 
of cover) Appl. author: Dan 
Goodrich. © 27Feb5ij.; KK9685I. 

OUR OWN HARDWARE COMPANY. © 

Challenger Creosote white [paint] 
FC 66. One quart U. S. measure. 
Label. © 12Jan5l^; KK95I7I. 

Challenger outside white [paint] 
FH88. One quart U. S. measure. 
Label. © ^S&n^k; KK9517O. 

Supermix Alkyd flat wall enamel. 
Cadet blue. FA-60. One quart 
U. S. measure. Label. © 5Feb5i|.; 
KK95168. 

Supermix rubberized floor enamel. 
Dark oak. FRE32. One quart U. S. 
measure. Label. © li].Jan5l).; 
KK95I69. 

OVERHEAD DOOR CORPORATION. © 

America's great name in quality 
doors, the Overhead Door. Folder 
no. S-53« Appl. author: Apple- 
jate Advertising Agency. 



gate Advertising Age 
© 280ct53; KK93627. 



Buy the best. Make full use of ga- 
rage space, lowest-cost room in 
the house. Folder no. R-5l)-» 
Appl. author: Applegate Advertis- 
ing Agency. © 15Jan5l).; KK93632. 

Buy the best. Make full use of ga- 
rage space, plan it the way you 
want it. Folder no. RL-53. 



Appl. author: Applegate Advertis- 
ing Agency. © lI|.Jan5l|. (in notice: 
1953); KK9363L 
Buy the best. Wider automobiles 
need wider doors. Folder no. RC- 
5lj-. Appl. author: Applegate Ad- 
vertising Agency. © 30Dec53 (in 
notice: I954.); KK93628. 

Clear-vision doors assure better 
service, better sales. (In Na- 
tional petroleum news, Apr. 21, 
195i4., p. 29) Appl. author: 
Applegate Advertising Agency. 
© 21Apr5i|.: KK9676O. 

Costs so little to give even your 
smallest houses that big-home 
look. (In NAHB correlator, May 
I95I4., p. 99) Appl. author: 
Applegate Advertising Agency. 
©l4May54; KK97029. 

Doors can invite patronage. Clear- 
vision doors. Folder no. CV-5I1.. 
Appl. author: Applegate Advertis- 
ing Agency. © ll+Ja^l).; KK9363O. 

Fire station doors must open fast. 
[Endorsed by] Captain Howard 
Himes. (In Fire engineering, Feb. 
1954> P* HW Appl. author: 
Applegate Advertising Agency. 
© 15Feb5l4.; KK9I4.363. 

Give your whole home a lift with the 
garage door that's easiest to open. 
Tin Home modernizing, spring-sum- 
mer 1951}-, p. 36) Appl. author: 
Applegate Advertising Agency. 
© l5Mar51|; KK91+.932. 

Greatest convenience ever, say doc- 
tors using the Overhead Door with 
electronic miracle control. (In 
the Journal of the American Medi- 
cal Association, Mar. 27, 195^-. P» 
60) Appl. author: Applegate Ad- 
vertising Agency. © 25Mar5l|; 
KK9551+.8. 

Look what a new model of Overhead 
Door can do for your home. (In 
Better homes and gardens, May 
19514., p. 16) Appl. author: 
Applegate Advertising Agency. 
© 23Apr5l4.; KK96759. 

Mr. Fleet Owner: You provide door- 
to-door service, we provide door 
service. (In Fleet owner, Apr. 
I95I4., p. 12) Appl. author: 
Applegate Advertising Agency. 
© lApr5l4.; KK97030. 

The Overhead Door announces another 
great new feature, tapered drums. 
Tin NAHB correlator, Jan. I95I4., p. 
67-68) Appl. author: Applegate 
Advertising Agency. © l4.Jan5l4.; 
KK93629. 

The Overhead Door goes to school. 
[Endorsed by] C. C. French. (In 
Architectural forum, May 1954. P« 
90) Appl. author: Applegate Ad- 
vertising Agency. © 15May5l4_; 
KK97028. 

Project builder, custom builder, both 
please prospects more with the 
Overhead Door. (In NAHB correla- 
tor, Mar. 19514-, P. 119-120) Appl. 
author: Applegate Advertising 
Agency. © liMar^; KK914-935. 

Safe with miracle control. Open your 
garage door from your locked car. 
Tin Better homes & gardens, Apr. 
19$l4, p. 278) Appl. author: 
Applegate Advertising Agency. 
© 26Mar5l4.; KK914-93L 

Safely home with miracle control. 
Open your garage door from your 
locked car. (In House & garden's 
book of building, 195U- annual ed., 
p. 3) Appl. author: Applegate 
Advertising Agency. © l5Mar51j.; 
KK94933. 



When there's not a second to lose, 
only the surest door will do. 
(In Architectural record, Mar. 
135k, p. 67^ Apol. author: 
Applegate Advertising Agency. 
© lMar^lj.; KK9l)-931)- 

OWEN, HANK J., d.b.a. OWEN COMPANY. 
SEE Owen Company. 

OWEN COMPANY. 

Sand In Your Shoes jewelry. Label. 
©Hank J. Owen, d.b.a. Owen Co.; 
19Jun53; KK9I4J.50. 

OWENS-CORNING FIBERGLAS CORPORATION. 
Looking for a built-up roof that 
outlasts the walls? Perma-Ply. 
(In Architectural record, Feb. 
195I1-, p. I4.8-I9) Appl. author: 
Clark V/hitley Lawrence. © Owens- 
Corning Fiberglas Corp., Pacific 
Coast Division; lFeb5l4; KK9I4.8O2. 

OWENS-CORNING FIBERGLAS CORPORATION, 
PACIFIC COAST DIVISION. SEE Owens- 
Corning Fiberglas Corporation. 



P AND G SUPPLY COMPANY, INC. © 

Specialists for washing machine hose 
and component parts. Catalog no. 
I5I4.. 92 p. © lOFeb^; KK93792. 

PABST BREWING COMPANY. © 

For your lunch 'n bridge, what '11 
you have? Pabst Blue Ribbon. (In 
McCall's, June I95I4., p. 8l) 
Appl. author: Warwick & Legler, 
inc. © 21May5l4.; KK969I4.3. 

It's new, it's here, tasty Tap-A 
Cola, comes 2 ways and comes in a 
can. (Soft drink) (In Syracuse 
herald- journal, Mar. 25, 1954. P> 
3I4.) Appl. author: Warwick & 
Legler, inc. © 25Mar5l4_; KK95320. 

New, tasty Tap-A Cola, non-fattening 
cola in a can. (Soft drink) (In 
Rochester times-union, Mar. 25, 
19514, P> 1|.9) Appl. author: War- 
wick & Legler, inc. © 25Mar51|; 
KK95321. 

Ophelia raved, the poor girl was an 
awful mess. Exzyme [spot remover] 
(In Cleaning & laundry world, May 
1951+. P« 81jJ Appl. author: War- 
wick & Legler, inc. © lMay5l4.; 
KK96I4.62. 

Pabst Blue Ribbon. [Design no. J2. 
Hamburgers] Poster. Appl. au- 
thor: Warwick & Legler, inc. 
© lMar5l).; KK9I4.797. 

Pabst Blue Ribbon. [Design no. 7I4.. 

[Bottles in tub] Poster. Appl. 

author: Warwick & Legler, inc. 
© lMay5l4.; KK96085. 

Pabst Blue Ribbon ads in Life, plus 
the Blue Ribbon bouts on TV every 
Wednesday ... (In Texas hotel re- 
view, May I95I4., p. 9) Appl. au- 
thor: Warwick & Legler, inc. 
© 20May5l4.; KK97088. 

Pabst Blue Ribbon salutes National 
Tavern month. Friendly hospital- 
ity. [Early American scene] (In 
Chicago daily tribune, May 5, 
1954. P« 5) Appl. author: War- 
Tfick & Legler, inc. © 5May5l(-; 
KK96192. 

Portia loses. Poor Shylock's case 
was in the fire ... Exzyme, the 
world's finest spot remover. (In 
the National cleaner & dyer, June 
I95I4., p. 97) Appl. author: War- 
wick & Legler, inc. © Uun5l4.; 
KK97087. 



1954 



COMMERCIAL PRINTS AND LABELS 



79 



Rochester agrees: Smartest idea 
since cola began. Tap-A Cola. 
(Soft drink) (In Rochester times- 
union, May 27, 195^» P« hi) 
Appl. author: Warwick & Legler, 
inc. © 27May5U; KK97385. 

The Saint John's River skirts our 
town ... Pabst Blue Ribbon, 
smoothest beer in the U. S. A. 
(In Florida times union, Dec. 2, 
1953. P» 26) Appl. author: War- 
wick & Legler, inc. © 2Dec53; 
KK92925. 

Smoothest then, smoothest now. 
Pabst Blue Ribbon. [3 mythical 
characters] (In the Florida 
times-union, May 5, 1951)., p. 27) 
Appl. author: Warwick & Legler, 
inc. © 5May5lj.; KK969I42. 

Starting May 5th and every Wednesday 
in May, Pabst Blue Ribbon salutes 
National Tavern month. (In Ob- 
server-journal of the Pennsylvania 
liquor industry, May 3, 1954> P» 
7) Appl. author: Warwick & Leg- 
ler, inc. © 3May5l(.; KK961).65. 

[Syracuse agrees]: Smartest idea 
since cola began. Tap-A Cola. 
(Soft drink) (In Syracuse herald- 
journal, June 3, 1954, p. 30) 
Appl. author: Warwick & Legler, 
inc. © 3Jun5l4.; KK97381).. 

This is Pabst advertising in action. 
Pabst Blue Ribbon. (In Pacific 
Coast record, combined with West- 
ern restaurant, May 195^> P« 57) 
Appl. author: Warwick & Legler, 
inc. © 3May5l).; KK96789. 

Try this smo-o-o-ther tasting Pabst 
Blue Ribbon. Tune in on these 
tempting TV snacks. [Crackers & 
cheese spread] (In Hempstead 
newsday, Garden City, N. Y. , Oct. 
29, 1953, p. 96) Appl. author: 
Warwick & Legler, inc. © 290ct53; 
KK9l)-793. 

We're glad to call California our 
home. To keep pace ... Pabst 
Blue Ribbon. (In Examiner, San 
Francisco, Dec. 16, 1953. P» llj-) 
Appl. author: Warwick & Legler, 
inc. © l6Dec53; KK93525. 

What '11 you have? Pabst Blue Rib- 
bon. [Beach scene] (In Army 
times, June 12, 1951)., p. M5) 
Appl. author: Warwick & Legler, 
inc. © 12Jun54; KK97573. 

What '11 you have? Pabst Blue Rib- 
bon. [Design no. 73. Bottle in 
surf] Poster. Appl. author: 
Warwick & Legler, inc. © IJUI5I).; 
KK96790. 

What '11 you have? Pabst Blue Rib- 
bon. [Steak scene] (In Life, 
Apr. 12, 1954, p . 88) Appl. au- 
thor: Warwick & Legler. © 9Apr5k: 
KK9519O. 

that'll you have? Pabst Blue Rib- 
bon. [Tennis scene] (In Air 
Force times, Washington, D. C. , 
Har. 13, I95I4., p . 33) Appl. au- 
thor: Warwick & Legler, inc. 
© 131.^54; KK9I4.795. 

What '11 you have? Seafood any time 
of year, calls for Pabst Blue Rib- 
bon beer. [Lobsters] (In Life, 
May 31, I95I4., p. 28) Appl. au- 
thor: Warwick & Legler, inc. 
© 28May5^; KK97086. 

when it's your turn to entertain, 
what '11 you have? Pabst Blue Rib- 
bon. (In McCall's, May 1951)., p. 
95) Appl. author: Warwick & Leg- 
ler, inc. © 21Apr5l).; KK96732. 

When Jacksonville barmen say ... 
Pabst Blue Ribbon, smoothest beer 
in the U. S. A. (In the Jackson- 
ville journal, Nov. 18, 1953, p. 
17) Appl. author: Warwick I: Leg- 
ler, inc. © l8Nov53; KK93U12. 



When the lake is smooth as glass ... 
Pabst Blue Ribbon. [Outdoor scene; 
fish frying] (In Life, May 3, 
1951)., p. 129) Appl. author: War- 
wick & Legler, inc. © 3May5l).; 
KK96191. 

PACEY, DOROTHY B. AND PAUL G. PACEY, 
d.b.a. PUNTA CLARA PRODUCTS. SEE 
Punta Clara Products. 

PACEY, PAUL G. AND DOROTHY B. PACEY, 
d.b.a. PUNTA CLARA PRODUCTS. SEE 
Punta Clara Products. 

PACIFIC AMERICAN FISHERIES, INC. © 
Doming 's Red Alaska Sockeye salmon. 
Net contents 1 pound. Label. 
Appl. author: G. Robert Squires. 
© 8Jan5l).; KK95639. 

PACIFIC FINANCE CORPORATION. 

In the spring, even a king needs 
cash, how about you? Folder. 
© Pacific Finance Loans, wholly 
owned subsidiary of Pacific Fi- 
nance Corp.; lMar5l(.; KK95329. 
Riddle: What is it that is rectan- 
gular in shape . . . Courtesy card. 
Folder. © Pacific Finance Loans, 
wholly owned subsidiary of Pacific 
Finance Corp.; Uan^l).; KK95328. 

PACIFIC FINANCE LOANS, wholly owned 
subsidiary of PACIFIC FINANCE COR- 
PORATION. SEE Pacific Finance Cor- 
poration. 

PACIFIC WIRE ROPE COMPANY. © 

Slip length calculator. Appl. au- 
thor: Albion W. Spear. © 10ct£3; 
KK96981).. 

PACIFIC WIRE WORKS COMPANY. © 
Pacific Wire-Grams, by George G. 
Altnow. Folder. 
Jan. I95I4-. © 12Jan5i|.; KK92895. 



Feb. 19 51).. 
Mar. 1951)-. 
Apr. 1954. 
May 195!).. 
June 19 54. 



D 12Feb5l).; KK937lj.2. 
2) llMar5l|.; KK9I4.875. 
Dl2Apr5l).; KK957^5« 
l?May5l).; KK%k9k» 
D ll).Jun5l).; KK97h23. 



PACKAGING MATERIALS SERVICE, a divi- 
sion of MILPRINT, INC. SEE Mil- 
print, inc. 

PACTOR (SAM) PRODUCTS. 

Depos-Off for safe de-liming action 
on stainless steel ... Label. 
© Sam A. Pactor, d.b.a. Sam Factor 
Products; 29Har51).; KK9I1.9OI).. 

PALMER (HERBERT B. ) ASSOCIATES. © 
Palmer teaching portfolio [of pic- 
tures] Label. Appl. author: 
Herbert B. Palmer. © 15Dec53; 
KK9319L 

PANALARM PRODUCTS, INC. © 

Panalarm 5°VS visual sequence annun- 
ciator system. Section no. 6-A. 
Sheet. © lMar5l). (in notice: 
1953); KK9I4I1.9O. 

PAPADOPULOS, CONSTANTINE JOHN. © 
You'll like it, it's Heinemann's. 
(Bakery goods) Label. Appl. 
title: Napkin design. © 12Mar5lj.; 
KK96590. 

PAPER MANUFACTURERS COMPANY. © 

Helpful hints about gummed paper, by 
Perfection. Gummed advertising 
stamps. Folder. Appl. author: 
William Richard Lusignea. 
© 22Mar5l).; KK95626. 

PAPER-MATE COMPANY, INC. © 

Everything I have is yours, except 
my new Paper-Mate pen in white. 
[Heart insert of young couple] 
(In Charm, Feb. I95I+, p. 58) 
Appl. author: Foote, Cone & Beld- 
ing. © 22Jan5l).; KK9^729. 



Starts faster, writes smoother than 
any pen at any price. (In the New 
York times, Apr. 25, I95I)., p. XI5) 
Appl. author: Foote, Cone & Beld- 
lng. © 25Apr5i).; KK96I4.6O. 

PAPER PACKAGE COMPANY. © 

To put a gleam in the buyer's eye. 
Eye-Dea. (In Packaging parade, 
May I95I)., p. 16) © lMay5k; 
KK96620. 

PARAGON ELECTRIC COMPANY. © 

New Peco electric trivet in modern 
ceramics. Sheet. Appl. author: 
William Juhre. © 8May5l4_; KK96857. 

Retailing daily calls it one of the 
6 hottest Items of the housewares 
show. Paragon Elec- Trivet. (In 
Retailing daily, Oct. 29, 1953, p. 
32) Appl. author: William Juhre. 
© 290ct53; KK93l)^0. 

Save up to $1).0 on fuel each year 
with the Paragon Nightrol. (Heat 
controller) (In Living for young 
homemakers, Oct. 1953, P» 199) 
Appl. author: William Juhre. 
© 20Sep53; KK93I4J.9. 

PARAGON NEEDLE CRAFT. © 

The latest creations from Paragon 
in the exciting new Paragon Nee- 
dlecraft package. (In McCall's 
needlework, spring-summer 1954> 
p. 3 °f cover) Appl. author: 
Martin J. Rothman. © 10Jan5l).; 
KK93382. 

PARAGON OIL COMPANY, INC. © 
A new great product for a new 
great market. Paragon automatic 
transmission fluid. Folder. 
Appl. author: J. J. McCartney. 
© 22Dec53; KK925OI. 

White Rock beverages, they taste 
better. Paralene 100 °/o pure 
Pennsylvania motor oil. (In 
Motor truck news, Dec. 1953> P« 
2 of cover) Appl. author: J. J. 
McCartney. © 9Dec53; KK92778. 

PAR-FORM FOUNDATIONS, INC. © 

Par-Form sea fashions. (Ladies' 
swimsuits) (In Mademoiselle, May 
1953, P. 34) © lMay53; KK96572. 

PARK-WOODS COMPANY. 

Baby's growth chart. (Lamp base) 
Card. © Park -Woods Co., Vahe S. 
Roubian, sole owner; 30J &n 54; 
KK9l)-598. 

PARKE, DAVIS AND COMPANY. © 

Advantages for anesthesiologist, 
surgeon, and patient. Surital 
sodium. (Chemicals) Folder. 
© 270ct53; KK939H. 
Charting a smooth course of anesthe- 
sia with Surital sodium. (Chemi- 
cals) Folder. © 220ct53; 
KK93918. 
Eases the coughing patient, Benylin 
expectorant. (Chemicals) Card. 
© 30Nov53; KK93910. 
Especially during labor and the 
puerperium when there must be no 
doubt, S-R million unit. (Chemi- 
cals) Card. © 10ct53; KK93912. 
For vitamin deficiency states ... 
ABDEC Kapseals. For cough from 
colds or from allergy, Benylin 
expectorant. (Chemicals) Folder. 
©200ct53; KK939I7. 

In vitamin deficiency states, an 
important therapeutic measure. 
ABDEC Kapseals. (Chemicals) 
Card. ©9Nov53; KK9391I4.. 

Packaging Carbrltal Kapseals. Bene- 
fits almost any patient needing 
hypnotic or sedative medication. 
(Chemicals) Folder. © 5Nov53; 
KK93919. 

'Round the clock relief, Carbrltal. 
(Chemicals) Folder. © llj.0ct53; 
KK93915. 



80 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



PARKE, DAVIS AND COMPANY. 
Cont' d. 

Theelandrol oral for your menopausal 
patients. (Chemicals) Folder. 
© 16Nov53; KK93913. 

To ensure daylong tranquility, 

nightlong sleep, Carbrital widely 
prescribed sedative and hypnotic. 
(Chemicals) Folder. © 2Nov53; 
KK93916* 

PARKER, EDWARD. © 

Horseless carriage news. (Booklets; 
Sheet. © 5Jan54; KK94&81. 

PARKER, ROBERT A. © 

Introducing the Building Tailor. 
(Construction service & materials) 
Sheet. © 29Dec53; KK93625. 

PARKER BROTHERS, INC. © 

Bing Crosby's game, Call Me Lucky. 
Label. © 25Feb5^; KK9J4.OO6. 

Crow Hunt, a party game with harm- 
less repeating rifle. Label. 
© 25Feb54; KK94008. 

Game of Halma, the original game of 
Chinese checkers. Label. 
© l6Mar54 (in notices 1953); 
KK9I4.603. 

Game of Peg baseball. Label. 
© 23Apr5l+; KK95644. 

Game of Ropes" and Ladders. Label. 
© 25Feb54; KK91+005. 

Monopoly. Popular edition. (Game) 
Label. © 23Apr54; KK95645* 

Rol-It; a fast crossword game. La- 
bel. © 2^Feb5ij-; KK91+007. 

Sorry; the great game. Label. 
© l6Margl+; KK97266. 

PARKER PEN COMPANY. © 

Anyone for playing Santa Claus? New 
Christmas Parker [fountain] pen3, 
with new Electro-polished points 
... (In Chicago tribune magazine, 
Dec. 13, 1953, P. 10) Appl. au- 
thor: J. Walter Thompson Co. 
© l3Dec53; KK93220. 
From Parker pen, a new discovery in 
time for Christmas giving. New 
Parker [fountain] pens with the 
amazing Electro-polished point. 
(In Chicago daily tribune, Dec. 
16, 1953, P. ID Appl. author: 
J. Walter Thompson Co. © 16Dec53; 
KK93223. 

From Parker pen, a wonderful new 
idea for Christmas. (Fountain 
pen) (In Honolulu star-bulletin, 
Honolulu, T. H., Dec. 4, 1953, 
p. 17) Appl. author: J. Walter 
Thompson Co. ©l|Dec53; KK9350I. 

Greatest fountain pen ever made? 
Could be, until you've tried this 
one. Parker 51. (In the Saturday 
evening post, Jan. 23, 1954, P« 2 
of cover) Appl. author: J. Wal- 
ter Thompson Co. © 20Jan54; 
KK93587. 

How new Is new? Hold this wonderful 
[fountain] pen in your hand ... 
Parker 51- ( l n tne Saturday eve- 
ning post, Mar. 20, 1954, P» 2 of 
cover) Appl. author: J. Walter 
Thompson Co. © 17Har5l+; KK94478. 

It's here, at all leading cfountaina 
pen counters in the Los Angeles 
area. The new Parker Jotter. (In 
Los Angeles examiner, June 2, 
1954, P« 15) Appl. author: 
J. Walter Thompson Co. © 2Jun54; 
KK97669. 

Look what Santa Claus has found 
right there on the Parker [foun- 
tain] pen ... (In the American 
weekly, Dec. 20, 1953, p. 20) 
Appl. author: J. Walter Thompson 
Co. © 20Dec53; KK93222. 



Now at all leading [fountain] pen 
counters in the Los Angeles area. 
The new Parker Jotter. (In Los 
Angeles examiner, June 1)., 1954, P« 
II4J Appl. author: J. Walter 
Thompson Co. © 4Jun54j KK97668. 
Only Parker gives you both. (Foun- 
tain pen) (In the Saturday eve- 
ning post, Apr. 17, 195i4.> p 2 of 
cover) Appl. author: J. Walter 
Thompson Co. © ll|Apr54; KK965O5. 

Only the all-new Parker 51 [foun- 
tain] pen has the point polished 
to perfection by Electro-polish- 
ing. (In the Saturday evening 
post, June 12, 1954, P« 2 of cov- 
er) Appl. author: J. Walter 
Thompson Co. © 9Jun54; KK97665. 

Parker has perfected it, a new-typo 
ball point [fountain] pen. The 
new Parker Jotter. (In Life, Apr. 
26, 1954, p. 17) Appl. author: 
J. Walter Thompson Co. © 23Apr5^; 
KK96506. 

Today's Parker 51 would look like 
this, If you took away all the 
latest advances in this remarkable 
new [fountain] pen. (In the Sat- 
urday evening post, Feb. 20, 1954» 
p. 2 of cover) Appl. author: J. 
Walter Thompson Co. © 17Feb54; 
KK93888. 

Why the all-new Parker 51 [fountain] 
pen with Electro-polished point 
can improve your handwriting. (In 
the Saturday evening post, May 15, 
1954, P» 2 of cover) Appl. au- 
thor: J. Walter Thompson Co. 
© 12May54; KK9766I. 

PAR-PIC FOOD PRODUCTS COMPANY. 

Par-Pic feed bag for a taste treat. 
Net weight 5 1/2 oz. or over. 
(Tid bit) Label. ©Par-Pic Food 
Products Co., solely owned by 
Juanita N. Werner; l4Apr54j 
KK96369. 

PARSONS PAPER COMPANY. © 

For better bookkeeping, use Parson's 
popular Mechano Form ledger paper 
and index card. (In the Journal 
of accountancy, Apr. 1954, P« 499) 
Appl. author: Wilson, Haight, 
Welch & Grover, inc. © lApr54; 
KK95283. 
King Cotton says: It pays to pick 
Parsons papers. (In the Journal 
of accountancy, Feb. 1954, P» 
229) Appl. author: Wilson, 
Haight, Welch & Grover, inc. 
© lFeb54; KK9367O. 

King Cotton says: Less work with 
better results in keeping your 
records. (In Office management, 
Jan. 1, 195/4., P« 17) Appl. au- 
thor: Wilson, Haight, Welch & 
Grover, inc. © 1 Jan 54; KK92683. 

King Cotton says: No business record 
is worth more than the paper It's 
written on. (In the Office, Mar. 
1954, P. 99) Appl. author: Wil- 
son, Haight, Welch & Grover, inc. 
© lMar5i(.; KK94379. 
To impress your customers, clients, 
prospects, use Heritage Bond for 
your stationery. (In Business 
week, Mar. 13, 1954, P. 54) 
Appl. author: Wilson, Haight, 
Welch & Grover, inc. © 13Mar54; 
KK95056. 

PATENT SCAFFOLDING COMPANY, INC. © 
Aluminum sectional ladder scaffolds, 
better on the job, easier on the 
men. Bulletin AS-3. Sheet. 
Appl. author: Oscar H. Junggren. 
© lij'Jan^lj.; KK92932. 

Burton's all steel shores. Bulletin 
M-2. Sheet. Apol. author: Oscar 
H. Junggren. © 15Jan5lj.; KK92884. 



New J4. » 6" wide aluminum ladder scaf- 
folds. Bulletin AS-5. Sheet. 
Appl. author: Oscar H. Junggren. 
© 15Jun5l4.; KK9729I. 

When it comes to scaffolding, come 
to PS. Bulletin G206R. Folder. 
Appl. author: Glenn, Jordan, 
Stoetzel, inc. © lMar54; KK95I4.85. 

PATEY, WILLIAM BARTELL, AND ROBERT 
DAVID SANDERS, d.b.a. RAM0NA CHE- 
NILLES. SEE Ramona Chenilles. 

PATRAT0S, DANIEL JOHN, sole owner of 
LYDIA'S MANUFACTURING COMPANY. SEE 
Lydia ' s Manufacturing Company. 

PATRICK (FRANK E.) COMPANY. © 

The original Patrick's glass clean- 
er. Label. © 31Dec53; KK937O6. 

PATTERSON, CHARLES ALFRED, d.b.a. 
PATTERSON PRODUCTS COMPANY. SEE 
Patterson Products Company. 

PATTERSON PRODUCTS COMPANY. 

Plant spray, contains both insecti- 
cide and fungicide. Net contents 
one pint. Label. © Charles Al- 
fred Patterson, d.b.a. Patterson 
Products Co.; 15Feb54; KK95475. 

Rose spray, contains both insecti- 
cide and fungicide. Net contents 
one pint. Label. © Charles Al- 
fred Patterson, d.b.a. Patterson 
Products Co.; 15Feb5l4.; KK95476. 

PAULS FISH NET DIVISION, LINEN THREAD 
COMPANY. SEE Linen Thread Company. 

PAUST MANUFACTURING COMPANY. © 

Paust electrical muscle stimulator. 
Model 50c. (In Archives of physi- 
cal medicine and rehabilitation, 
Jan. 1954, p. A-62) Appl. au- 
thor: Paul J. Mandabach. 
© 26Jan5l4_; KK94198. 

PEAK PRODUCTS MANUFACTURING COMPANY. © 
Peak brand carburetors. Catalogue 
no. 54. 6 p. © Blay54; KK9686O. 

PEARSON (BEN) INC. © 

Fun is the target, in the sport 

everyone enjoys. Roy Rogers arch- 
ery set. (Bow & arrows) Folder. 
Appl. author: Elliott V. Bogert. 
© Uun54; KK97459. 

Howard Hill, world's greatest arch- 
er, unqualifiedly recommends the 
new Ben Pearson take-down fiber 
glass bows and archery sets. 
Folder. Appl. author: Elliott V. 
Bogert. © Uun54; KK97I16O. 

Roy Rogers archery set. (Bow & ar- 
rows) Folder. Appl. author: 
Elliott V. Bogert. © 15Apr5l|; 
KK95555. 

Roy Rogers tells you how to become 
an expert archer. (Bow & arrows) 
Folder. Appl. author: Elliott V. 
Bogert. © 15Apr5li ; KK95554. 

PECK, J. IRVING, JR. © 

More efficient stripping by the air 
hammer method. (Folding box 
equipment) Pamphlet. © l8Mar54» 
KK94839. 

PEKA0 TRADING CORPORATION. © 

Paczki-prezenty-pomoc do polski. 
(Coal, rood, textiles & other 
commodities) © 26Jani?ij.; KK93202. 

PELLEX, INC. © 

Doctor tells how to wipe off facial 
hair in minutes. (Surgical hair 
removing cream) (In the New York 
post, Feb. 10, 195k, p. 11) Appl. 
author: Wm. Pannett Morrison. 
© 10Feb54; KK96II8. 

PELTER SIDKEY HARVEY, d.b.a. BILL-ADS 
C0,:PAuY. SEE Bill-Ads Company. 



1954 



COMMERCIAL PRINTS AND LABELS 



81 



PELTON'S SPUDNUTS, INC. © 

Coast to coast, Alaska to Mexico, 
this is the man who made Spudnuts 
famous. (Food product) (In the 
Saturday evening post, Jan. 23, 
195k, p. 52) Appl. authors Bill 
A. Skaggs. © 23Jan5i|.; KK93182. 
Fresh because they're made several 
times daily, good because they're 
fluffy, golden-brown, nutritious. 
(Food product) (In the Saturday 
evening post, Jan. 2k, 1953> P» 
k2) Appl. author; Bill A. 
Skaggs. © 2kjan53; KK93185. 

Good for keepin' goblins happy. 
(Food product) (In the Saturday 
evening post, Oct. 2k, 1953, P« 
8I4.) Appl. author: Bill A. 
Skaggs. © 2kOct53; KK93183. 

Good? It's wonderful. Spudnut 
ala mode. (Food product) (In 
the Saturday evening post, May 
30, 1953, p. 75) Appl. author: 
Bill A. Skaggs. © 30May53; 
KK93186. 

Spudnut ala mode, good. (Food prod- 
uct) (In the Saturday evening 
post, July 25, 1953, p. 53) 
Appl. author: Bill A. Skaggs. 
©25JU153; KK93187. 

This is the man who made Spudnuts 
famous. (Food product) (In the 
Saturday evening post, Mar. 21, 
1953. P» 95) Appl. author: Bill 
A. Skaggs. ©21Mar53; KK93l8k. 

Your neighborly Spudnut dealer is 
ready to serve you with goodness 
by the dozen. (Food product) (In 
the Saturday evening post, Sept. 
19, 1953, p. 186) Appl. author: 
Bill A. Skaggs. © 19Sep53; 
KK93188. 

PENICK AND FORD, LTD., INC. © 

My-T-Flne chiffon pudding and pie 
filling. Orange flavor. Net wt. 
k oz. Label. © 30Jul53; 
KK92418. 
My-T-Fine chiffon pudding and pie 
filling. Orange flavor. One pack- 
age free of extra cost. Net wt. 
l|. oz. Label. © 30Jul£3; 
KK921+15- 
My-T-Fine orange flavor chiffon 
pudding. Net wt. k oz. Label. 
© 30JU153; KK92J4.I6. 

ie filling. Lemon flavor. 
oz. Label. © 30Nov53; 



My-T-Fine p 
Net wt. 4. 
KK92kl7. 

My-T-Flne pudding and pie filling. 
Chocolate flavor. Net wt. 3 5/8 
oz. Label. © 30Nov53; KK92k20. 

My-T-Fine pudding and pie filling. 
Nut chocolate flavor. Net wt. 
3 5/8 oz. Label. © 3ON0V53; 
KK92klk. 

My-T-Fine pudding and pie filling. 
Vanilla flavor. Net wt. 3 5/8 oz. 
Label. © 30Nov53; KK92J4I9. 

PENNSYLVANIA GLASS SAND CORPORATION. © 
The whitest pure play sand packaged 
in either 50 or 100 lb. bags. 
Snow White. Sheet. © lFeb5k; 
KK94.8OI. 

PENNSYLVANIA SALT MANUFACTURING COM- 
PANY. © 

Frost powdered bleach, sanitizer, 
stain-remover. Quick, easy, sure. 
7 l/2 oz. net. Label. Appl. au- 
thor: Paul C. Hurley, Jr. 
©lSep53; KK97556. 
Frost powdered bleach, sanitizer, 
stain-remover. Sare for nylon. 
7 1/2 oz. net. Label. Appl. 
author: Paul C. Hurley, Jr. 
© lApr5k; KK97555. 

PENNZOIL COMPANY. © 

Automobile dealers ... cash in on 
the greatest development in motor 



oil history. Pennzoil Z-7. (In 
Automotive news, June U4., I95J4., p. 
17) Appl. author: A. Schneider. 
© lkjun5l+: KK97577. 

Every quart of motor oil guards 
50 °/o more horsepower in the new 
Packard. Pennzoil, the Tough-Film 
motor oil. (In the Saturday eve- 
ning post, Apr. 2k, 195k, p. lkl) 
Appl. author: A. Schneider. 
© 21Apr5k; KK96052. 

Five quarts of motor oil guard 

I4.7 0/0 more horsepower in the new 
Dodge. Pennzoil, the Tough-Film 
motor oil. (In Holiday, June 
195U, P« 22) Appl. author: A. 
Schneider. © 19May5k; KK96669. 

Horsepower up 7k 0/0, still 6 quarts 
of oil in the new Chrysler. 
Pennzoil, the Tough-Film motor 
oil. (In Holiday, May 1954. P« 
62) Appl. author: A. Schneider. 
© 16Apr5it-: KK95665. 

Long quart saves oil and engine 
wear. Pennzoil, the Tough-Film 
motor oil. (In the American Le- 
gion, May 195k, p. 5) Appl. au- 
thor: A. Schneider. © !May5k; 
KK96256. 

Save oil and engine wear with this 
long quart. Pennzoil, the Tough- 
Film motor oil. (In Popular sci- 
ence, Apr. 1954, p. U5) Appl. 
author: A. Schneider. © lApr5k; 
KK95261. 

Saves oil and engine wear. This 
100 °/o Pennsylvania motor oil ... 
Pennzoil, the Tough-Film motor 
oil. (In American Legion, Mar. 
1951+, p. 5>) Appl. author: A. 
Schneider. © IMarJk; KK9IJ.787. 

33 °/o more horsepower per quart of 
motor oil in the Hudson Hornet. 
Pennzoil, the Tough Film motor 
oil. (In Holiday, Mar. 195^, p. 
118) Appl. author: A. Schneider. 
© 17Feb5t; KK9566I4.. 

PENTEX, INC. © 

Pentex biochemicals, uniformly de- 
pendable, reasonably priced, ade- 
quately stocked. (Biochemicals of 
animal origin) Sheet. Appl. au- 
thor: Arlan Given Roberts. 
© 9Feb5k; KK93535* 

PEOPLES DEPARTMENT STORE. © 

Membership card, Millard's Shoe 
Club. Appl. author: Millard 
Harry Krasne. © 8Mar54; KK95615. 

PEOPLES DRUG STORES, INC. © 

Thanks to modern medicine, he lived 
to tell the tale. Certified pre- 
scriptions. (In the Washington 
star pictorial magazine, Washing- 
ton, D. C, Mar. Ik, 195k, p. 11) 
Appl. author: Henry J. Kaufman & 
Associates. © lkMa^k; KK9o92k. 

Thanks to modern medicine, he won 
this race in bed several years 
ago. Certified prescriptions. 
(In the Washington star pictorial 
magazine, Washington, D. C. , May 
9, 195k, p. 11) Appl. author: 
Henry J. Kaufman & Associates. 
© 9May5l+; KK96926. 

Thanks to modern medicine, he's al- 
ways on time for lunch hour. Cer- 
tified prescriptions. (In the 
Washington star pictorial maga- 
zine, Washington, D. C. , Apr. 11, 
195k, p. 9) Appl. author: Henry 
J. Kaufman & Associates. 
© llAprjk; KK96925. 

PEORIA METAL SPECIALTY COMPANY. © 
Ripple chrome, new chrome kitchen- 
ware by Peoria. Sheet. Appl. 
author: Lewis S. Ross. © 8Dec53; 
KK92698. 



PEP BOYS, MANNY, MOE AND JACK OF CALI- 
FORNIA. © 

Jubilee sale, celebrating 20 years 
of service to the motoring public. 
(Auto parts & supplies, tools, 
hardware, bikes) (In Enterprise, 
Riverside, Calif., May 1, 1952) 
© lMay52; KK9387O. 

PEPPER (JAMES E.) AND COMPANY. 

James E. Pepper Mint Julep. Stick. 
Label. Appl. author: Erwin D. 
Swann. © Schenley Distillers, 
inc., d.b.a. James E. Pepper & 
Co.; 3Jun52; KK96286. 

PEPPER (JAMES E.) AND COMPANY. SEE 
ALSO Schenley Distillers, inc. 

PEPPERELL MANUFACTURING COMPANY. © 
Restless sleeper? Lady Pepperell's 
reversible Snug Fit sheet. (In 
Today's woman, Nov. 1952, p. 7) 
Appl. author: Benton & Bowles, 
inc. ©2kNov52; KK95k8k. 

PERFECT FOODS, INC. © 

Dutch assortment. Sweetzels old 
fashioned cookies. 7 oz. net wt. 
Label. © Uun5k; KK97533. 

Pecan Krunch. Sweetzels old fash- 
ioned cookies. 7 oz « ne t w t. 
Label. © 19Apr5k; KK95993. 

PERFETTES. © 

Perffittes; perfume in tissues. Noc- 
turne. 12 tissues. Label. 
Appl. authors: Louis Benson & Ben 
Grauman. © kJan5k; KK95k77. 

PERKINS PRODUCTS COMPANY. © 
Kool-Aid, 5/ package makes two 

quarts. [Pitcher & glasses filled 
with grape Kool-Aid] (Soft drink) 
(In Life, May 2k, 195k, p. 7k) 
Appl. author: Mrs. Peter Brand- 
ness. © 2Blay5k; KK96807. 

Kool-Aid, 5/ package makes two 

quarts. [Pitcher & glasses filled 
with iced cherry Kool-Aid; picnic 
scene] (Soft drink) (In Life, 
June Ik, 195k, p. 18) Appl. au- 
thor: Mrs. Peter Brandness. 
© HJun5k; KK97221. 

Kool-Aid 5^ package makes 2 qts . 
cPitcher & 6 glasses; well in 
backgrounds (Soft drink powder) 
© 27May£3; KK9l;3l6. 

Kool-Aid, Si package makes two 
quarts. cPitcher with faces 
(Soft drink) (In the Christian 
science monitor, May 28, 195^, 
p. I4.C) Appl. author: Mrs. Peter 
Brandness. © 27May£k; KK96933. 

PERMA-KIL-M CORPORATION. © 

Perma-Kil paint insecticide, kills 
insects the lasting way. Contents 
1 pound. Label. Appl. author: 
George McGinnes Pace. © 10Apr5k; 
KK96266. 

PERMA-STONE COMPANY. © 

Beautiful, permanent ultra-modern 

exteriors. Form [no.] F-kF. 

(Stone facing) Folder. Appl. 

author: J. E. Bateson. © 26Mar5k; 

KK95208. 
Many ways to beautify interiors with 

Perma-Stone. Form [no.] F3-3. 

(Stone facing) Folder. Appl. 

author: J. E. Bateson. © 22Mar5k; 

KK95210. 
Modernizing magic. Form [no.] B-2A. 

(Stone facing) 13 p. Appl. au- 
thor: J. E. Bateson. © lApr5k; 

KK95207. 

Perma-Stone for beauty, permanence, 
strength. Form [no.] MP-5. 
[Mailing piece] (Stone facing) 
Folder. Appl. author: J. E. 
Bateson. © 16Jun5i4.; KK9759I. 



82 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



PERMA-STONE COMPANY. Cont'd. 

Perma-Stone, more for your home- 
building dollars. Form [no.] F2E. 
(Stone facing) Folder. Appl. 
author: J. E. Bateson. © 10May5^; 
KK96635. 

Perma-Stone perpetuates and protects 
the investment in your church. 
Form no. F6-D. (Stone facing) 
Folder. Appl. author: J. E. 
Bate son. © l^May^; KK9663I}.. 

Proudly you'll say, this is our 
home, it's Perma-Stone. Form 
[no.] F5-G. (Stone facing) Fold- 
er. Appl. author: J. E. Bateaon, 
© 15Feb5l|.; KK9I4.OII4.. 

Startling transformation. Perma- 
Stone exteriors get the business. 
Form no. M.P. 1^-A. (Stone facing) 
Folder. Appl. author: J. E. 
Bateson. © 20Mar5i4.; KK95209. 

PERMO, INC. © 

Big value, top performance. Permo- 
Point coin phonograph needles. 
Folder. © 15Feb5l|; KK937I7. 

Dealer price schedule. Use with 

catalog no. IOJ4.. Form no. DPS-IOI4.. 
(Phonograph needles, record brush- 
es, recording tape & wire) 8 p. 
© 15May5l+; KK97233. 

Distributor price schedule. Use 
with catalog no. IOI4.. Form no. 
JPS-IOI4.. (Phonograph needles, 
record brushes, recording tape & 
wire) 8 p. © 15May5i^; KK97234. 

PERMUTIT COMPANY. © 

Permutit automatic water softeners. 
Models OES 20 and 28. Sheet. 
© 2l^lay^k; KK969O8. 
Permutit automatic water softeners. 
Models OESQ 20 and 28. Sheet. 
© 2l|May5[ l .; KK969O6. 
Permutit free water clinic. (Water 
softener) Sheet. © 5Jan5l|.; 
KK92818. 
Permutit single valve water soften- 
ers. Models OSZ 20 and 28. 
Sheet. © 2l4May54; KK96907. 

PERRY, ALBERT WILLIAM. © 

There's distinction in color-graph 
reproductions. [Design no.] 123i|. 
(Printed merchandise, advertise- 
ments, greetings & other articles) 
Sheet. © ll^Jun^; KK971+27. 

PERSON MONUMENTS, INC. © 

We're so glad we bought a monument 
from Person. Folder. Appl. au- 
thor: Harry Person. © 26Mar5l4_; 
KK9I4.858. 

PETERS AND RUSSELL, INC. © 

Headlamp cplastica bubbles for all 
sealed-beam headlights. Sparkling 
clear Tenite no. 2LR5590. Label. 
Appl. author: Nelson Ronsheim. 
© 30Dec53; KK93538. 
Streamlite cplastic^ bubbles for all 
sealed-beam headlights. Sparkling 
clear Tenite no. 3557. Label. 
Appl. author: Nelson Ronsheim. 
© 30Dec53; KK93537. 

PETERSON (W. J.) INC. © 

The W. J. Peterson fifth wheel 

flange. Installation instructions, 
( Connection unit) Sheet. 
© 17Apr5l4.; KK96I4.3I4.. 

PETROLEUM HEAT AND POWER COMPANY, 
INC. © 

The new Petro room air conditioner 
for window mounting. Sheet. 
Appl. author: Edwin C. Mayer. 
© UMar^; KK99j.01. 

PFAFF SEWING MACHINE CORPORATION. © 
Sew all these without attachments 
on the fabulous Pfaff sewing ma- 
chine. (In Parents magazine, Dec. 
1952, p. 107) Appl. author: 



Bozell & Jacobs, 
KK95926. 



inc. 



20Nov52; 



PFIZER (CHARLES) AND COMPANY, INC. © 
Among the candidates for Combandrin. 
(Pharmaceutical) Folder. Appl. 
author: William Douglas McAdams, 
inc. © 12Feb5i; (in notice: 1953); 
KK95O7I4.. 

Announcing broader coverage, better 
penetration, greater effectiveness 
in mastitis. Terramycin animal 
formula. (Pharmaceutical) Fold- 
er. Appl. author: William Doug- 
las McAdams, inc. © 15Fei><yl±; 
KK97316. 

Announcing new Terramycin products 
for livestock and poultry. (Phar- 
maceuticals) Folder. Appl. au- 
thor: William Douglas McAdams, 
inc. © 3Feb5i|; KK97318. 

Another Pfizer first, now the newest 
in broad- spectrum antibiotic ther- 
apy. Terramycin intramuscular. 
(Pharmaceutical) Catalog sheet. 
Appl. author: William Douglas 
McAdams, inc. © 12Feb5l). (in no- 
tice: 1953); KK95071. 

Antibiotic synergism is observed 
... Combiotic. (Pharmaceutical) 
Folder. Appl. author: William 
Douglas McAdams, inc. © 15Dec53; 
KK97308. 

Anti-inflammatory. Cortril, acetate 
aqueous suspension. [Code no.] 
HI225-I-I4.-2IOM. (Pharmaceuticals) 
Folder. Appl. author: Paul 
Klemtner & Co., inc. ©Pfizer 
Laboratories, Div. of Chas. Pfizer 
& Co., inc.; H^Jan'yk; KK9369ij.. 

Anti-inflammatory. Cortril, acetate 
topical ointment. [Code no.] 
HI228-I-I4.-2IOM. (Pharmaceuticals) 
Folder. Appl. author: Paul 
Klemtner & Co., inc. ©Pfizer 
Laboratories, Div. of Chas. Pfizer 
& Co., inc.; HJan5l(.; KK93695. 

Anti-inflammatory. Cortril brand of 
hydrocortisone, acetate ophthal- 
mic ointment. [Code no.] HI22I4.-I2- 
3-210M. (Pharmaceuticals) Fold- 
er. Appl. author: Paul Klemtner 
& Co,, inc. ©Pfizer Laboratories, 
Div. of Chas. Pfizer & Co., inc.; 
29Dec53; KK92563. 

Anti-inflammatory. Cortril, the 
anti-inflammatory hormone. [Code 
no.] HI226-I-I4.-6M. (Pharmaceuti- 
cals) Folder. Appl. author: 
Paul Klemtner & Co., inc. 
© Pfizer Laboratories, Div. of 
Chas.' Pfizer & Co., inc.; 15Jan5l|.; 
KK93697. 

Anti-inflammatory therapy, extended 
... Cortril ... with Terramycin. 
[Code no.] H-12i|b-2-l|-275M. 
(Pharmaceuticals) Folder. Appl. 
author: Paul Klemtner & Co., inc. 
© Pfizer Laboratories, Div. of 
Chas. Pfizer & Co., inc.; 
17Feb5l4.; KK9l).158. 

Anti-inflammatory. Today, Cortril 
brand of hydrocortisone, the 
anti-inflammatory hormone. 
[Code no.] H1208-12-3-270M. 
(Pharmaceuticals) Folder. Appl. 
author: Paul Klemtner & Co., inc. 
©Pfizer Laboratories, Div. of 
Chas. Pfizer & Co., inc.; l|Dec53; 
KK9256J+. 

Are you in this picture of lucky 
men? Terramycin. (Pharmaceuti- 
cal) Appl. author: William Doug- 
las McAdams, inc. © 12Feb5l4. (in 
notice: 1953); KK95077. 

Chicago to Denver. The first com- 
pound effective against motion 
sickness ... Bonamine. (Pharma- 
ceutical) Folder. Appl. author: 
William Douglas McAdams, inc. 
© 29Jan5l|; KK97331. 



Cortril acetate aqueous suspension 
contains hydrocortisone acetate 
... [Code no.] H1226 -1-14.-7 5M. 
(Pharmaceuticals) Pamphlet. 
Appl. author: Paul Klemtner & Co., 
inc. © Pfizer Laboratories, Div. 
of Chas. Pfizer & Co., inc.; 
15Jan5lj.; KK93689. 

Cortril acetate for intra-articuiar 
injection. [Code no.] H1217-12-3- 
200M. (Pharmaceuticals) File 
card. Appl. author: Paul Klemt- 
ner & Co., inc. ©Pfizer Labora- 
tories, Div. of Chas. Pfizer & 
Co., inc.; HDec53; KK92568. 

Cortril acetate ophthalmic ointment. 
[Code no.] H12lI|.-12-3-200M. 
(Pharmaceuticals) File card. 
Appl. author: Paul Klemtner & Co., 
inc. © Pfizer Laboratories, Div. 
of Chas. Pfizer & Co., inc.; 
HDec53; KK92567. 

Cortril acetate ophthalmic ointment 
contains hydrocortisone acetate 
... [Code no.] HI226-I-I4.-75M. 
[Eye] (Pharmaceuticals) Pam- 
phlet. Appl. author: Paul Klemt- 
ner & Co., inc. ©Pfizer Labora- 
tories, Div. of Chas. Pfizer & 
Co., inc.; 15Jan5lj.; KK93692. 

Cortril acetate ophthalmic suspen- 
sion with Terramycin hydrochlo- 
ride. [Code no.] HI2I4.O-3-I4.-20OM. 
(Pharmaceuticals) File card. 
Appl. author: Paul Klemtner & Co., 
Inc. © Pfizer Laboratories, Div. 
of Chas. Pfizer & Co., inc.; 
29Jan5ij.; KK93688. 

Cortril acetate ophthalmic suspen- 
sion with Terramycin hydrochlo- 
ride. [Code no.] Hi2tU1.-3-l4.-6OM. 
(Pharmaceuticals) Pamphlet. 
Appl. author: Paul Klemtner & 
Co., inc. ©Pfizer Laboratories, 
Div. of Chas. Pfizer & Co., inc.; 
23Feb5lt.; KK9I4.I60. 

Cortril acetate topical ointment. 
[Code no.] H1218-12-3-200M. 
(Pharmaceuticals) File card. 
Appl. author: Paul Klemtner & Co., 
inc. © Pfizer Laboratories, Div. 
of Chas, Pfizer & Co., Inc.; 
lij.Dec53; KK92572. 

Cortril acetate topical ointment 
contains hydrocortisone acetate 
... [Code no.] HI226-I-I4.-75M. 
[Feet] (Pharmaceuticals) Pam- 
phlet. Appl. author: Paul Klemt- 
ner & Co., inc. ©Pfizer Labora- 
tories, Div. of Chas. Pfizer & 
Co., Inc.; 15Jan5l).; KK93690. 

Cortril brand of hydrocortisone. 
The predominantly effective glu- 
cocorticoid. [Code no.] H-1252- 
3-I4.-5OM. (Pharmaceuticals) [In- 
sert] Card. Appl. author: Paul 
Klemtner & Co., inc. ©Pfizer 
Laboratories, Division of Chas. 
Pfizer & Co., inc.; 31Mar5l+; 
KK95125. 

Cortril tablets, brand of hydrocor- 
tisone. [Code no.] Hi2l4.3-2-l4.-75M. 
(Pharmaceuticals) Pamphlet. 
Appl. author: Paul Klemtner & Co., 
inc. © Pfizer Laboratories, Div. 
of Chas. Pfizer & Co., inc.; 
23Feb5l4.; KK9I4J.55. 

Cortril tablets, indications and 
dosage. [Code no.] H1214.1-2-14.- 
200M. (Pharmaceuticals) File 
card. Appl. author: Paul Klemt- 
ner & Co., inc. ©Pfizer Labora- 
tories, Div. of Chas. Pfizer & 
Co., inc.; 29Jan5i4.; KK9369I. 

Crystalline Terramycin tablets, 
sugar coated. (Pharmaceutical) 
Folder. Appl. author: William 
Douglas McAdams, inc. © 12Feb5i4. 
(in notice: 1953); KK95U0I4.. 



1954 



COMMERCIAL PRINTS AND LABELS 



83 



Dear Doctor: By combining Cortril, 
the predominantly effective gluco- 
corticoid, and Terramycin ... 
[Code no.] H-I2I4.8-2-I1.-I65M. 
(Pharmaceuticals) Card. Appl. 
author: Paul Klemtner & Co., inc. 
© Pfizer Laboratories, Div. of 
Chas. Pfizer & Co., inc.; 
24Feb5ij.; KK9I4J.6I. 

Dear Doctor: Cortril (brand of hy- 
drocortisone) is now available as 
topical an ti- inflammatory therapy 
... [Code no.] H1228-1-1+-150M. 
(Pharmaceuticals) Card. Appl. 
author: Paul Klemtner & Co., inc. 
©Pfizer Laboratories, inc., Div. 
of Chas. Pfizer & Co., inc.; 
kJ&n5k; KK9257O. 

Dear Doctor: Of the many new drugs 
introduced each year ... Cortril 
tablets. [Code no.] H12l|2-2-i4- 
160M. (Pharmaceuticals) Card. 
Appl. author: Paul Klemtner & Co., 
inc. © Pfizer Laboratories, Div. 
of Chas. Pfizer & Co., inc.; 
31Dec53; KK9U59. 

Dear Doctor: Safe anti-inflammatory 
action in diseases of the anterior 
chamber of the eye is provided by 
the new Cortril (brand of hydro- 
cortisone) dosage form. [Code no.] 
H1224-12-3-150M. (Pharmaceuti- 
cals) Card. Appl. author: Paul 
Klemtner & Co., inc. ©Pfizer 
Laboratories, Div. of Chas. Pfizer 
& Co., inc.; 30Dec53; KK9257I. 

Dear Doctor: The accompanying folder 
provides detailed information re- 
garding the newest dosage form of 
Cortril (brand of hydrocortisone) 
[Code no.] H1225-l-lj.-150M. (Phar- 
maceuticals) Card. Appl. au- 
thor: Paul Klemtner & Co., inc. 
© Pfizer Laboratories, Div. of 
Chas. Pfizer & Co., inc.; Uan54; 
KK92569. 

Devastated. Cortril tablets. cCode 
no. 3 H-1262j. i|.-Ij.-l55M. (Pharmaceu- 
ticals) Self -mailer. Appl. au- 
thor; Paul Klemtner & Co., inc. 
© Pfizer Laboratories, Div. Chas. 
Pfizer & Co., inc.; lApr^lj.; 
KK95019. 

Disaster. Cortril tablets. cCode 
no.: E-1262-i|-lj.-l55M. (Pharma- 
ceuticals) Self -mailer. Appl. 
author; Paul Klemtner & Co., inc. 
© Pfizer Laboratories, Div. Chas. 
Pfizer & Co., inc.; lApr^; 
KK95020. 

Do you encounter cases of bacillary 
dysentery? If you prescribe 
Terramycin for patients ... 
(Pharmaceutical) Post card. 
Appl. author: William Douglas 
McAdams, inc. © 20Jan5l+ (in no- 
tice: 1953); KK93022. 

Do you have a patient with an ab- 
scess? If you prescribe Terramy- 
cin ... (Pharmaceutical) Card. 
Appl. author: William Douglas 
McAdams, inc. © 290ct53; KK97298. 

Do you have a patient with cystitis? 
If you prescribe Terramycin ... 
(Pharmaceutical) Card. Appl. 
author: William Douglas McAdams, 
inc. ©90ct53; KK97296. 

Do you have a patient with impetigo? 
If you prescribe Terramycin ... 
(Pharmaceutical) Card. Appl. 
author: William Douglas McAdams, 
inc. © HNov53; KK9733I4.. 

Do you have a patient with vagin- 
itis? If you prescribe Terramycin 
... (Pharmaceutical) Post card. 
Appl. author: William Douglas 
McAdams, inc. © 20Jan5i). (in no- 
tice: 1953) J KK93023. 

Do you have a patient with whooping 
cough? If ycu prescribe Terramy- 
cin ... (Pharmaceutical) Post 



card. Appl. author: William 
Douglas McAdams, inc. © 20Jan5l+. 
(in notice: 1953); KK93026. 
Do you have patients with bacterial 
respiratory Infections? If you 
prescribe Terramycin ... (Pharma- 
ceutical) Card. Appl. author: 
William Douglas McAdams, inc. 
© 50ct53; KK97295. 

Do you have patients with burns and 
scalds? If you prescribe Terra- 
mycin ... (Pharmaceutical) Post 
card. Appl. author: William 
Douglas McAdams, inc. © 20Jan5l(. 
(in notice: 1953); KK93025. 

Do you have patients with pyelitis 
of pregnancy? If you prescribe 
Terramycin ... (Pharmaceutical) 
Card. Appl. author: William 
Douglas McAdams, inc. © 19Nov53; 
KK97297. 

Do you see children with tonsilli- 
tis? If you treat acute tonsilli- 
tis with Terramycin ... (Pharma- 
ceutical) Post card. Appl. au- 
thor: William Douglas McAdams, 
inc. © 20 Jan 5^ (in notice: 1953); 
KK93027. 

Do you see patients with food poi- 
soning? If you prescribe Terramy- 
cin ... (Pharmaceutical) Card. 
Appl. author: William Douglas 
McAdams, inc. © 230ct53; KK97335. 

Do you treat a variety of cutaneous 
Infections? If you prescribe 
Terramycin ... (Pharmaceutical) 
Post card. Appl. author: William 
Douglas McAdams, inc. © 20 Jan 54 
(in notice: 1953); KK93024. 

Dramatic control of immobilizing in- 
flammation. Cortril tablets. 
[Code no.] HI25O-3-I4.-165M. (Phar- 
maceuticals) Polder. Appl. au- 
thor: Paul Klemtner & Co., inc. 
© Pfizer Laboratories, Div. of 
Chas. Pfizer & Co., inc.; hilar 5I1; 
KK91A57. 

Established Terramycin. An anti- 
biotic of choice in modern prac- 
tice ... (Pharmaceutical) Card. 
Appl. author: William Douglas 
McAdams, inc. © l^FeX)^; KK97324. 

Established Terramycin. Established 
potency, established response, es- 
tablished toleration. (Pharmaceu- 
tical) Polder. Appl. author: 
William Douglas McAdams, inc. 
© 26Peb5^; KK97323. 

Estrogens; DIogyn for every estro- 
genic indication ... (Pharmaceu- 
ticals) Polder. Appl. author: 
William Douglas McAdams, inc. 
© 28Dec53; KK9729I4.. 

Pasigyn, a Pfizer Syntex product in 
oil. (Pharmaceutical) Blotter. 
Appl. author: William Douglas 
McAdams, Inc. © U+Dec53; KK97330. 

Fasigyn, brand of estradiol benzoate. 
(Pharmaceutical) Polder. Appl. 
author: William Douglas McAdams, 
Inc. © 16Peb5l4_; KK9730I4.. 

For a prompt response in rheumatic 
and other collagen diseases ... 
Cortril ... [Code no.] H12l|2-2-i,.- 
275M. (Pharmaceuticals) Polder. 
Appl. author: Paul Klemtner & Co., 
Inc. © Pfizer Laboratories, Div. 
of Chas. Pfizer & Co., inc.; 
2l4.Feb54; KK9I+I56. 

For perforated peptic ulcer, Stera- 
ject Combiotlc aqueous suspension. 
(Pharmaceutical) Self -mailer. 
Appl. author: William Douglas 
McAdams, inc. © 12Feb5l(. (in no- 
tice: 1953); KK95079. 
For syphilis, Steraject, penicillin 
G procaine crystalline in aqueous 
suspension. (Pharmaceutical) 
Self-nailer. Appl. author: Wil- 
liam Douglas McAdams, inc. 



\ 



© 12Peb5^ (in notice: 1953): 
KK95067. ' 

For the flora that bloom in the 
spring. Cortril. [Code no.] 
HI270-J4.-I4.-165M. (Pharmaceuticals) 
Self-mailer. Appl. author: Paul 
Klemtner & Co., inc. ©Pfizer 
Laboratories, Division of Chas. 
Pfizer & Co. , inc. ; 28Apr5k; 
KK97602. 

For your notebook, mineral metabo- 
lism schemata ... Spectrum. 
[Portfolio] (Pharmaceutical) 
Folder. Appl. author: William 
Douglas McAdams, inc. © 12Feb5i|. 
(in notice: 1953); KK95080. 

For your notebook, schemata of body 
mechanics ... Spectrum. [Port- 
folio] (Pharmaceutical) Folder. 
Appl. author: William Douglas 
McAdams, inc. © 12Feb5l|. (in no- 
tice: 1953); KK95061. 

From Los Angeles to London. Bon- 
amlne. [Code no.] BIO30-II-3- 
ll+8ll. (Pharmaceuticals) Folder. 
Appl. author: William Douglas 
McAdams, inc. © hX>ec53; KK96687. 

Get on the profit- track. Bonamine, 
for new freedom from train sick- 
ness. (Pharmaceutical) Polder. 
Appl. author: William Douglas 
McAdams, inc. © 15Dec53; KK973II. 

Here is your special copy of the 
latest information on new Cortril 
products. [Code no.] H123l|.-2-i}.- 
56m. (Pharmaceuticals) Glassine 
overwrap. Appl. author: Paul 
Klemtner & Co., inc. ©Pfizer 
Laboratories, Div. of Chas. Pfizer 
& Co., inc.; 25Jan54; KK93693. 

Hold that 25 o/ . W ith the Pfizer 
Syntex steroid hormone line you 
can hold that 25 0/0. (Pharmaceu- 
ticals) Folder. Appl. author: 
William Douglas McAdams, inc. 
© 12Dec53; KK973O6. 

How many Cortril prescriptions are 
you prepared to fill right now? 
All the physicians in your area 
are now receiving the enclosed 
folder ... [Code no.] H1201-12-3- 
56M. (Pharmaceuticals) [Glassine 
overwrap] Appl. author: Paul 
Klemtner & Co., inc. ©Pfizer 
Laboratories, Div. of Cha3. Pfizer 
& Co., inc.; HNov53; KK92573. 

Hundreds of detail men put across 
the Pfizer Syntex story. (Phar- 
maceuticals) Folder. Appl. au- 
thor: William Douglas McAdams, 
inc. © HFeb5^; KK97307. 

In cystitis, a rapid recovery, a 
quicker return. Terramycin. 
(Pharmaceutical) Folder. Appl. 
author: William Douglas McAdams, 
inc. © 12Peb5l; (in notice: I953); 
KK95068. 

In nonspecific urethritis, a rapid 
recovery, a quicker return. 
Terramycin. (Pharmaceutical) 
Polder. Appl. author: William 
Douglas McAdams, inc. ©iiDec53; 
KK97321. 

In pyelitis, a rapid recovery, a 
quicker return. Terramycin. 
(Pharmaceutical) Folder. Appl. 
author: William Douglas McAdams, 
inc. © HDec53; KK97293. 

In pyelonephritis, a rapid recovery, 
a quicker return. Terramycin. 
(Pharmaceutical) Folder. Appl. 
author: William Douglas McAdams, 
inc. © 16Dec53; KK97312. 

Lobar pneumonia. Terramycin. 

(Pharmaceutical) Folder. Appl. 
author: William Douglas McAdams, 
inc. © 12Feb5l+ (in notice: 1953) ; 
KK95078. 



84 



CATALOG OF COPYRIGHT ENTRIES 



Jan-June 



PFIZER (CHARLES) AND COMPANY, INC. 
Cont'd. 

Looking? In looking for a product 
to depend on . . . Terramycin. 
(Pharmaceutical) Polder. Appl. 
author: William Douglas McAdams, 
inc. © 8Dec53; KK97515. 
Microorganisms in veterinary medi- 
cine. Terramycin. (Pharmaceuti- 
cal) Pamphlet. Appl. author: 
William Douglas McAdams, inc. 
© 29Dec53; KK97517. 
Neodrol, a new crystalline steroid. 
(Pharmaceutical) Pamphlet. 
Appl. author: William Douglas 
McAdams, inc. © 270ct53; KK97319. 
New Bonamine, the first compound 
effective against motion sickness 
in a single daily dose. (Pharma- 
ceutical) Self -mailer. Appl. 
author: William Douglas McAdams, 
inc. © 12Feb5ij. (in notice: 1953); 
KK95O7O. 
New concept in anti-inflammatory 
therapy, new safety. New Cortril 
acetate ophthalmic suspension with 
Terramycin hydrochloride. [Code 
no.] H12 3^-2-^-214011. (Pharmaceu- 
ticals) Pamphlet. Appl. author: 
Paul Klemtner & Co., inc. 
© Pfizer Laboratories, Div. of 
Chas. Pfizer & Co., inc.; lFe^l}.; 
KK93698. 
New Cortril brand of hydrocortisone 
tablets for a prompt response ... 
cCode no.3 HI 2 39 -1-1^-3 601-1. (Phar- 
maceuticals) Folder. Appl. au- 
thor: Paul Klemtner & Co., inc. 
©Pfizer Laboratories, Div. Chas. 
Pfizer & Co., inc.; ^Mar^; 
KK95022. 
New formulation, fully soluble and 
absorbable. Terramycin dental 
cones. (Pharmaceutical) Folder. 
Appl. author: William Douglas 
McAdams, inc. © ZJJan^; KK97327. 
New market, new profits, new Bon- 
amine for motion sickness. (Phar- 
maceutical) Catalog sheet. 
Appl. author: William Douglas 
McAdams, inc. © 12Feb5lj.; KK95063. 
New York to Rome. The first com- 
pound effective against motion 
sickness ... Bonamine. (Phar- 
maceutical) Folder. Appl. au- 
thor: William Douglas McAdams, 
inc. ©29Jan5l4.; KK97326. 
Newest of the dramatic hormones. 
Cortril brand of hydrocortisone. 
[Code no.] H1213-11-3-16M. (Phar- 
maceuticals) Sheet. Appl. au- 
thor: Paul Klemtner & Co., inc. 
©Pfizer Laboratories, Div. of 
Chas. Pfizer & Co., inc.; 3ON0V53; 
KK92566. 
Now is the time. Terramycin pediat- 
ric drops, Terramycin oral suspen- 
sion, antibiotic Candettes. (Phar- 
maceuticals) Folder. Appl. au- 
thor: William Douglas McAdams, 
inc. © 3Dec53; KK97310. 
Now the first broad- spectrum anti- 
biotic available for intramuscular 
injection. Terramycin. Adminis- 
tration ... (Pharmaceutical) 
Blotter. Appl. author: William 
Douglas McAdams, inc. © 12Feb54 
(in notice: 1953); KK95062. 
How the first broad-spectrum anti- 
biotic available for intramuscular 
Injection. Terramycin. For new 
profits ... (Pharmaceutical) 
Blotter. Appl. author: William 
Douglas McAdams, inc. © 12Feb5l|. 
(in notice: 1953); KK95065. 
On the level. Terramycin. (Pharma- 
ceutical) Folder. Appl. author: 
William Douglas McAdams, Inc. 
©12Feb5l|. (in notice: 1953); 
KK95073. 



The only anti-inflammatory hormone 
for local therapy. Cortril brand 
of hydrocortisone. cCode no. a 
K 1215-11-3-150H. (Pharmaceu- 
ticals) Blotter. Appl. author: 
Paul Klemtner t Co., inc. © Pfizer 
Laboratories, Div. of Chas. Pfizer 
& Co., inc.; 30Nov£3; KK92^65. 

Out of control ... Cortril tablets. 
cCode no.3 H-1263-3-lj--l5$M. 
(Pharmaceuticals) Self mailer. 
Appl. author: Paul Klemtner & Co., 
inc. ©Pfizer Laboratories, Div. 
Chas. Pfizer & Co., inc.; 22Mar51j.; 
KK95018 . 

Particularly suited. Terramycin. 
(Pharmaceutical) Folder. Appl. 
author: William Douglas McAdams, 
inc. © 28Dec53; KK97309. 

Pfizer Syntex products. Synandrol, 
Synandrotabs, Synandrets. (Phar- 
maceutical) Folder. Appl. au- 
thor: William Douglas McAdams, 
inc. © 12Feb5lj. (in notice: 1953); 
KK95072. 

Pfizer Syntex products. Syngester- 
one quality progestational hor- 
mones ... (Pharmaceutical) Fold- 
er. Appl. author: William Doug- 
las McAdams, inc. © 12Feb5l)_ (in 
notice: 1953); KK95076. 

The pneumonias, management with 
antibiotic therapy. [Code no.] 
A1O39-12-3-160M. (Pharmaceuti- 
cals) 67 p. Appl. author: Wil- 
liam Douglas McAdams, inc. 
© 30Dec53;'KK96688. 

Proved Terramycin. We have experi- 
enced no real difficulty in admin- 
istration ... (Pharmaceutical) 
Card. Appl. author: William 
Douglas McAdams, inc. © l)Mar5l(.; 

KK97325. 

'Round the world. The first com- 
pound effective against motion 
sickness ... Bonamine. (Pharma- 
ceutical) Folder. Appl. author: 
William Douglas McAdams, inc. 
© 25Feb5lj.; KK97322. 

Sit up and take notice of another 
prompt recovery. Terramycin pedi- 
atric drops. (Pharmaceutical) 
Trick card. Appl. author: Wil- 
liam Douglas McAdams, inc. 
© 12Feb5L|. (in notice: 1953); 
KK95075. 

Specific promotion like this to all 
physicians in your area ... Cor- 
tril topical ointment. [Code no.] 
H1279-5-5-55M. [Insert] (Pharma- 
ceuticals) Sheet. Appl. author: 
Paul .Klemtner & Co., Inc. 
© Pfizer Laboratories, Division of 
Chas. Pfizer & Co., inc.; 30Apr5J4.; 
KK976OO. 

Spring frolics or prelude to pruri- 
tus. Cortril. [Code no.] HI267- 
6-I4.-I65M. (Pharmaceuticals) 
Folder. Appl. author: Paul 
Klemtner & Co., inc. ©Pfizer 
Laboratories, Division of Chas. 
Pfizer & Co., inc.; 2Jun51j.; 
KK97599. 

Super-highway to super profits. 
Just 2 tablets of Bonamine, for 
new freedom from car sickness. 
(Pharmaceutical) Folder. Appl. 
author: William Douglas McAdams, 
inc. © 29Jan54; KK973H1-. 

Synandrol, Synandrol-F. (Pharmaceu- 
ticals) Folder. Appl. author: 
William Douglas McAdams, inc. 
© l6Feb5l4.; KK97303. 

Teamed together, anti-inflammatory 
and anti-infective. Cortril with 
Terramycin. cCode no.a H1251-3-1+- 
160N. (Pharmaceuticals ) Folder. 
Appl. author: Paul Klemtner & Co., 
inc. ©Pfizer Laboratories, Div. 
Chas. Pfizer & Co., inc.; UMar^; 
KK95017. 



Terramycin guide to therapy. 

[Book] (Pharmaceutical) 72 p. 
Appl. author: William Douglas 
McAdams, inc. © 12Feb5l). (in no- 
tice: 1953); KK953OI. 

Terramycin intramuscular. (Pharma- 
ceutical) Card. Appl. author: 
William Douglas McAdams, Inc. 
© 19Mar5l).; KK97305. 

Terramycin intramuscular. Rapidly 
attained, effective broad- spoctrum 
action. (Pharmaceutical) Sheet. 
Appl. author: William Douglas 
McAdams, inc. © 28Jan5ij.; KK97333. 

Terramycin Intramuscular. When 
antibiotic therapy is indicated 
... (Pharmaceutical) File card. 
Appl. author: William Douglas 
McAdams, inc. © 12Feb5l[.; KK95O66. 

Terramycin oral suspension (flavor- 
ed) (Pharmaceutical) Card. 
Appl. author: William Douglas 
McAdams, inc. © l8Dec53; KK97328. 
Terramycin otic with polymyxin B 
sulfate and benzocaine. (Pharma- 
ceutical) Card. Appl. author: 
William Douglas McAdams, inc. 
© 18Dec53; KK97300. 
Terramycin pediatric drops. (Phar- 
maceutical) Card. Appl. author: 
William Douglas McAdams, Inc. 
© l8Dec53; KK97329. 
Terramycin tablets (sugar coated) 
(Pharmaceutical) Card. Appl. 
author: William Douglas McAdams, 
inc. © l8Dec53; KK973OI. 

Terramycin vaginal tablets, with 
polymyxin B sulfate. (Pharmaceu- 
tical) Card. Appl. author: Wil- 
liam Douglas McAdams, inc. 
© l8Dec53; KK97302. 

Tested Terramycin. Regarded by 
clinicians as a drug of choice ... 
(Pharmaceutical) Card. Appl. 
author: William Douglas McAdams, 
inc. © 5Feb5l4.; KK97332. 

There are several reasons why prac- 
tical veterinarians keep Terramy- 
cin intravenous veterinary, handy 
for use in the hospital and on 
calls. (Pharmaceutical) Folder. 
Appl. author: William Douglas 
McAdams, inc. © 10Dec53; KK97313. 

Train your sights on this cargo. 
Pfizer Syntex hormones. (Pharma- 
ceuticals) Folder. Appl. au- 
thor: William Douglas McAdams, 
inc. © 17Nov53; KK97320. 

2 anabolic hormones combined. Com- 
bandrin [and] Combandrets. (Phar- 
maceuticals) Blotter. Appl. au- 
thor: William Douglas McAdams, 
inc. © 28Jan5li-; KK97299. 

Two new dosage forms for new pre- 
scription profits. Cortril tab- 
lets. [Code no.] H1236-l-lj.-l6M. 
(Pharmaceuticals) Sheet. Appl. 
author: Paul Klemtner & Co., inc. 
© Pfizer Laboratories, Div. of 
Chas. Pfizer & Co., inc.; ll4.Jan5ij.; 
KK93696. 

Versatile, important, profitable, 
Cortril tablets. cCode no.: 
H-1257-3-U-3M. (Pharmaceuticals) 
Catalog sheet. Appl. author: 
Paul Klemtner & Co., inc. 
© Pfizer Laboratories, Div. Chas. 
Pfizer & Co., inc.; SMar^lj.; 
KK95021. 

Want Smooth Jailing? Bonamine. 
(Pharmaceutical) Self-mailer. 
Appl. author: William Douglas 
McAdams, inc. © 12Feb5l4_ (in no- 
tice: 1953); KK95069. 

When spring Is here, can rhus derma- 
titis be far behind? Cortril. 
[Code no.] H1269-14.-14.-165M. (Phar- 
maceuticals) Self-mailer. Appl. 
author: Paul Klemtner & Co., inc. 
© Pfizer Laboratories, Division of 
Chas. Pfizer & Co., inc.; 20Apr5l+; 
KK976OI. 



1954 



COMMERCIAL PRINTS AND LABELS 



85 



PFIZER LABORATORIES, DIVISION OF CHAS. 
PFIZER AND COMPANY, INC. SEE Pfizer 
(Charles) and Company, inc. 

PHELAN-FAUST PAINT MANUFACTURING COM- 
PANY. © 

Perky Phelan says: Phelan's paints 
were selected and used exclusively 
to give Busch Stadium its bright 
new look. (In Globe-democrat 
magazine, Apr. I4., 195k> P. 21) 
Appl. author: Ridgway Advertising 
Co. © i±Apr5k (in notice: 19k9); 
KK962i|2. 

Thanks for Lox profits, says Mr. 
Joe P. Gllmore. (Wood finishing) 
(In American paint and wallpaper 
dealer, Feb. 195i(-, p. 9i;b) Appl. 
author: Ridgway Co., inc. 
© l5Jan5l+; KK95988. 

We believe Lox is the most outstand- 
ing product we've ever sold ... 
says Bert Steinkellner. (Wood 
finishing) (In American paint and 
wallpaper dealer, May 195k, p. 18a) 
ADpl. author: Ridgeway Advertising 
Co. © lMay51j.; KK95663. 

PHENEX LABORATORIES, INC. © 

Introducing a totally new idea. 

Kinse away static electricity with 
Slip Ease. (In Harper's bazaar, 
Nov. 1952, p. 179) © 20Nov55 (in 
notice: 1952); KK96O9I. 

PHILLIPS CHEMICAL COMPANY. © 

Here's your I95I4. Philblack calendar. 
(Carbon) Appl. author: Alvin 
Theodore Pearson. © 13Nov53> 
KK9I4.60I1. 

PHILLIPS DRILL COMPANY. © 

Original Phillips self-drilling ex- 
pansion shells. Cat. no. 1000. 
[Form] 100P. Folder. Appl. au- 
thor: Joseph M. Warnimont. 
© 12Feb5k; KK93774. 
Original Phillips self-drilling ex- 
pansion shells. Installation in- 
structions. [Form] 106P. Folder. 
Appl. author: Joseph M. Warnimont. 
© 25May5l4.; KK97O9I. 

Parts list and instructions for op- 
erating Phillips motor hammers. 
Model K-I+.5J+ and K-25k, model SH- 
500 [and] model E-500. [Form] 
111-P. Folder. Appl. author: 
Joseph M. Warnimont. © 27May5k; 
KK97092. 

Quick facts, original Phillips self- 
drilling expansion shells. [Form] 
I07P. [Envelope enclosure] Fold- 
er. Appl. author: Joseph M. 
Warnimont. © 9Apr5k; KK95366. 

PHILLIPS PUBLISHERS, INC. © 

Treasure chest, the secret center 
soap. Castile. Label. 
© lkMay5k; KK96962. 

PICTSVVEET FOODS, INC. © 

Plctsweet frozen fresh asparagus 
cut spears, Net wt. 10 oz. La- 
bel. ©l3Deb53; KX933k5- 
Pictsweet frozen fresh broccoli 
spears. Net wt. 10 oz. Label. 
© 60ct53 (in notice: I9U5); 
KK960I1.2. 

Pictsweet frozen fresh concentrated 

lemonade. Contents 6 fl. oz. 

Label. ©12Nov53; KK933k2. 
Pictsweet frozen fresh cut green 

beans. Net wt. 9 oz. Label. 

©2kJul53; KK9597lj.. 
Pictsweet frozen fresh Fordhook lima 

beans. Net wt. 10 oz. Label. 

©16se P 53; KK95973. 

Pictsweet frozen fresh golden sweet 
corn. Net wt. 10 oz. Label, 
© 9Sep53 (in notice: 19)4.5) ; 
KK96OI4.3. 



Pictsweet frozen fresh green peas. 
Net wt. 10 oz. Label. © 80ct53; 
KK95972. 

Pictsweet frozen fresh melon balls. 
Net wt. 10 oz. Label. 
© 21Dec53; KK933kk. 

Pictsweet frozen fresh mixed vege- 
tables. Net wt. 10 oz. Label. 
© 20Nov53; KK95970. 

Pictsweet frozen fresh peas and 
carrots. Net wt. 10 oz. Label. 
© 8Dec53; KK95969. 

Pictsweet frozen fresh pre-cooked 
mashed potatoes. Net wt. 10 oz. 
Label. © 5Hov£3; KK93314-1- 

Pictsweet frozen fresh pure orange 
juice, concentrated. Contents 6 
fl. oz. Label. © 20Jan5k; 
KK960l|ij.. 

Pictsweet frozen fresh red rasp- 
berries in syrup. Net wt. 10 oz. 
Label. © 13JUI53; KK95976. 

Pictsweet frozen fresh sliced peach- 
es with syrup. Net wt. 12 oz. 
Label. © 3N0V53; KK95971. 

Pictsweet frozen fresh sliced straw- 
berries with sugar. Net wt. 10 
oz. Label. © 13Jun53; KK95975. 

PIER (M.) COMPANY. © 

Gray, and glad of it. Beautify and 
condition gray and white hair with 
Tlz-creme-rinses. (In Harper's 
bazaar, May 1951+., p. II4.7) Appl. 
author: Grant Advertising, Inc. 
© lMay5k> KK96I5I. 



PIETIG, ALVIN B. © 

Home ownership for security, 
ers Name Plate. Card. 
© l6Feb54; KK9k592. 



Build- 



PIKES PEAK SALES COMPANY. © 

Brewed with Rocky Mountain snow 
water. Pikes Peak genuine light 
premium beer. 2l\.-12 oz. cans. 
Label. Appl. author: Richard W. 
Marland. © llJun5k; KK97189. 

PILLING (GEORGE P.) AND SON COMPANY. © 
Carabelli system for bronchoesophag- 
ology. (Surgical instruments) 
Pamphlet. Appl. author: Lee 
Ramsdell & Co., inc. © 50ct53; 
KK95162. 

Holinger [surgical] instruments. 
9 p. Appl. author: Lee Ramsdell 
& Co., inc. © 5 Jan 5^; KK95163. 

Intestinal tubes for clinical use 
and research studies. (Surgical 
instruments) 9 P« Appl. author: 
Lee Ramsdell & Co., inc. 
© 50ct53; KK95l61j.. 

PILLSBURY MILLS, INC. © 

Ann Pillsbury introduces five new 
holiday parfalt pies. (Flour) 
Sheet. © 10Nov52; KK966I4. 

Pillsbury Best XXXX chocolate chip 
cookie mix. 13 3/k oz. net wt. 
Label. © l£0ct53; KK93807. 

Pillsbury Best XXXX golden rich 
cookie mix. 13 1/2 oz. net wt. 
Label. © 150ct53; KK938O6. 

Pillsbury Best XXXX hotel & restau- 
rant corn muffin mix. Net wt. 5 
lbs. Label. © 23Sep53; KK93072. 

Pillsbury Best XXXX hotel & restau- 
rant southern corn bread mix. Net 
wt. 5 lbs. Label. © 2kSep53; 
KK92861. 

Pillsbury Best XXXX hotel & restau- 
rant spice cake mix. Net wt. 5 
lbs. Label. © 8Dec53; KK93073. 

Pillsbury Best XXXX waffle mix. Net 
wt. ll|. oz. Label. © 15Jun53» 
KK93«05. 



PIPE, INC. © 

Pipe, a new magazine is born to 
serve mechanical specialties 
trades. Folder. © 10May5k; 
KK962I4.O. 

PITCHAL, NATHAN H. © 

We don't blame others for selling 
for less, they know what their 
merchandise is worth. (Meat prod- 
ucts) Card. © 10Mar5l+; KK96721. 

PITTSBURGH PLATE GLASS COMPANY. © 
Design of the month. Folder. 

Jan. 195k. © 15Jan5J4.; KK931lk. 
Feb. 1954. © 3Feb5i).; KK93533. 
Mar. 1954. ©26Feb5l).; KK9J4.OI7. 
Apr. 1954. © l5Mar5l4.; KK9kkl6. 
May 1954. ©20Apr5l f ; KK95550. 
June 1954. ©l8May5l f ; KK968I9. 
Toughest weatherproof paint you can 
buy. Pittsburgh Sun-Proof house 
paint. (In the Progressive fann- 
er, Oct. 1952, p. 116) Appl. au- 
thor: Maxon, inc. © 15Sep52; 
KK93H10. 

PLANTABBS CORPORATION. © 

Feeds plants to beauty. (Odorless 
fertilizer tablets) Label. 
Appl. author: David H. Fulton. Jr. 
© lFeb5^; KK93232. 
Plahtabbs aquarium plant food. 50 
tablets. Label. Appl. author: 
David H. Fulton, Jr. © 21Feb5k: 

PLASTIC PRODUCTS COMPANY. © 

Stazon wall tile mastic. Dark rea- 
in type. Label. Appl. author: 
Richard W. Covert. © 17Feb5k; 
KK961+37. 

PLAST0NE COMPANY, INC. © 

For rent, your own garage for less 
than lp a day. Turtle wax auto 
polish. (In Bloomfield democrat, 
Bloomfield, Iowa) © 25Feb5k; 
KK9k308. 

Movie star says, only Turtle wax 
gives your car a hard shell fin- 
ish. (In Herald journal, Clar- 
inda, Iowa) © lljan^k; KK93165. 

Now like magic, new miracle furni- 
ture polish brings your furniture 
back to life. Turtle wax. (In 
the Record-herald) © b'jan'jli- 
KK93161J.. 

Now the secret of master craftsmen 
is yours at last. Turtle wax, 
the world's finest furniture pol- 
ish. (In the Brewton standard, 
Brewton, Ala. ) © 25Feb5k: 
KK9k305. 

Now you can have a houseful of new 
furniture. Turtle wax, the 
world's finest furniture polish. 
(In the Graphic, Portland, Ind. ) 
© 25Feb5k; KK9k309. 

Torture tests prove Turtle wax auto 
polish can really take it. [Car 
crashing through plate glass] (In 
Bonners Ferry herald, Bonners 
Ferry, Idaho) © 2SMar5k; 
KK95618. 

Torture tests prove Turtle-wax auto- 
polish can really take it. [Car 
frozen in ice] (In the Brownstone 
banner, Brownstone, Ind.) 
© iaiay5k; KK9716O. 

Torture tests prove Turtle wax auto 
polish can really take it. [Dirt 
test] (In the Preston citizen, 
Preston, Idaho) © 25FebSk: 

KK9k307. 

Torture tests prove Turtle wax auto 
polish can really take it. 
[Flame test] (In the Weiser sir- 

SMS'"' Idaho) © 28j -5kf 



86 



CATALOG OF COPYRIGHT ENTRIES 



PLASTONE COMPANY, INC. Cont'd. 

Torture tests prove Turtle-wax auto 
polish can really take It. [k 
tests: glass, fire, dirt, ice] 
(In Geneva County reaper, Geneva 
County, Ala.) © 8Apr5k; KK95619. 

Turtle wax, the only auto polish that 
does everything. (In Versailles 
republican, Versailles, Ind.) 
© 25Feb5k; KK9kk87. 

Turtle wax, the world's finest fur- 
niture polish ... (In Herald- 
register, Grinnell, Iowa) 
© 25Feb5k; KK9k306. 

PLAUT AND LEDERMAN. 

Compare this chair with any other 
csteel folding} chair ... Sheet. 
Appl. author: Kay Gaedke. 
© George Lederman £c Harvey S. 
Lederman, d.'o.a. Plaut & Lederman; 
21pec53; KK9337k- 

PLEASANT VALLEY WINE COMPANY. © 

Entertaining begins after your wed- 
ding. Great Western. Pamphlet. 
Appl. authors: Rogers & Porter & 
Lyman M. Simpson. © 1Nov53; 
KK96k70. 

For a great wine, ask for Great 
Western New York State Tawny Port, 
(In Club management, Oct. 1953, P» 
57) Appl. authors: Rogers & Por- 
ter & Lyman M. Simpson. © 10ct53; 
KK96L73. 

Party cheer by New York State cham- 
pagne. Great Western. (In the 
Epicure, fall & winter 1953, P« 
9) Appl. authors: Rogers & Por- 
ter & Lyman M. Simpson. © 5 0ct 53> 
KK961+71. 

Punches for all occasions, by Great 
Western. Pamphlet. Appl. au- 
thor: Rogers & Porter & Lyman M. 
Simpson. ©1Nov53; KK96k7k» 

Serve a great wine, Great Western 
American cocktail sherry. (In 
House beautiful, Dec. 1953. P» 
209) Appl. authors: Rogers & 
Porter & Lyman M. Simpson. 
©20Nov53; KK96k72. 

PLESCIA, JACK AND CHARLES A. RINGLER, 
a co-partnership of GIACHINO'S FA- 
MOUS FOODS COMPANY. SEE Giachino's 
Famous Foods Company. 

POND'S EXTRACT COMPANY. © 

New deep- softening lotion scienti- 
fically years ahead. Amazing 
effects right away. Pond's Angel 
Skin. (In Vogue, Jan. 195k, P« 
159) Appl. author: J. Walter 
Thompson Co. © Uan5k; KK937kO. 

New lotion, scientifically years 
ahead actually heals chapped skin. 
Amazing effects right away. 
Pond's Angel Skin. (In Vogue, 
Feb. 15, 195k, P- 125) Appl. au- 
thor: J. Walter Thompson Co. 
© 15Feb5k; KK9klkb\ 

New lotion, scientifically years 
ahead actually heals chapped skin. 
Not just a cosmetic lotion. 
Pond's Angel Skin. (In Life, Jan. 
11, 195k, P- 7J+-75) Appl. au- 
thor: J. Walter Thompson Co. 
© 8Jan5k; KK93065. 

New lotion, scientifically years 
ahead actually heals chapping. 
Pond's Angel Skin. (In Family 
circle, Feb. 195k, P« 10 °) Appl. 
author: J. Walter Thompson Co. 
© 28Jan5k; KK93739. 

New revolutionary lotion actually 
heals chapped skin. Pond's Angel 
Skin. (In Better living, Mar. 
195k» P- k6) Appl. author: J. 
Walter Thompson Co. © l8Feb5k; 
KK9klk9. 



Not just another cosmetic lotion, 
it's scientifically years ahead. 
Actually heals chapping. Pond's 
Angel Skin. (In Ladies' home 
journal, Mar. 195k, P« 193) 
Appl. author: J. Walter Thompson 
Co. © 25Feb5k; KK9klk7. 

Not just another cosmetic lotion, 
it's scientifically years ahead. 
Actually heals chapping. Pond's 
Angel Skin. (In Life, Feb. 8, 
195k, p. k2-k3) Appl. author: J. 
Walter Thompson Co. © 5Feb5k; 
KK937U1. 

Now, a deep-softening lotion scien- 
tifically years ahead. Deep-soft- 
ening action. Pond's Angel Skin. 
(In Life, Dec. Ik, 1953, p. Ik3) 
Appl. author: J. Walter Thompson 
Co. © HDec53; KK93066. 

Now, a deep-softening lotion scien- 
tifically years ahead. Not just a 
cosmetic lotion. Pond's Angel 
Skin. (In True story, Feb. 195k» 
p. 71) Appl. author: J. Walter 
Thompson Co. © 8Jan5k; KK93067. 

Revolutionary new lotion immediately 
softens and whitens detergent 
hands. It's scientifically years 
ahead. Pond's Angel Skin. • (In 
True story, Dec. 1953, p. 73) 
Appl. author: J. Walter Thompson 
Co. © HDec53; KK9306k. 

Revolutionary new lotion, scientif- 
ically made to smooth and whiten 
detergent hands. Angel Skin. (In 
Ladies' home journal, Apr. 195k, 
p. Ik9) Appl. author: J. Walter 
Thompson Co. © 25Mar5k; KK973k5. 

PORTABLE ALUMINUM IRRIGATION COMPANY. 
A gentle rain, not a cloudburst. 
Folder. ©Will C. Kinney, d.b.a. 
Portable Aluminum Irrigation Co. 
(in notice: Port-Alum); 25Jun53; 
ICK95603. 

POWERS, EMMETT, d.b.a. TREO PRODUCTS 
COMPANY. SEE Treo Products Com- 
pany. 

POWERS, ESTHER ELIZABETH. © 

Twylia Daunn, the nation's finest in 
leather wear. Folder. © 5Apr5k; 
KK966kk« 

PRAIRIE SCHOONER, INC. © 

Prairie Schooner news. New trailer 
out in front. Polder. Appl. au- 
thor: Juhl Advertising Agency. 
© 5Mar5k; KK9k867. 
Schooners have come a long way. 
(Trailers) Folder. Appl. au- 
thor: Juhl Advertising Agency. 
© 15Apr5k; KK96309. 

PRECISION MACHINE COMPANY. 

Protecting water supplies by chlo- 
rination. Bulletin no. PM 31. 
(Chemical feed pump) Sheet. 
© Clifford B. Moller, d.b.a. Preci- 
sion Machine Co.; 28Sep53 KK9359k. 

PREIS (H. P.) ENGRAVING MACHINE COM- 
PANY. © 

Engraving machines and accessories. 
Bulletin no. B-l. Folder. Appl. 
author: Martin H. Preis. 
© 23May52; KK97278. 
Preis Panto engraver, faithful re- 
production in three dimension, for 
steel, other metals, plastics. 
"Polder. Appl. author: Martin H. 
Preis. © 17Jun5k; KK97617- 
Preis-Panto two-dimensional engrav- 
ing machine and attachments. 
Folder. Appl. author: Martin H. 
Preis. © 29May5k; KK97277. 
PREMIER PEAT MOSS CORPORATION. © 
Naturally good earth with Premier. 
New plastic Kar Bale. (In South- 
ern florist & nurseryman, Mar. 19, 
195k, p. 91) A PPl« author: Frei- 
wald & Coleman. © 19Mar5k; 
KK9653k« 



Sensational new plastic bale, poly- 
laminated inside and outs'de. 
(In Seed world, Feb. 19, I95J4., p. 
21) Appl. author: Frelwald & 
Coleman. © 19Feb5k; KK9k979- 

PRESTON (J. A.) CORPORATION. © 

Preston equipment for physical medi- 
cine and rehabilitation. Catalog 
105k* 10k P» Appl. author: Jo- 
seph A. Preston. © 220ct53; 

KK9k556. 

PRICE, IRA EMMET. © 

Now for the first time, a bench saw, 
radial saw, portable saw, all 
three in the complete sawing ma- 
chine. Sheet. © 6Jan5k; 
KK92660. 

PRICE BATTERY CORPORATION. © 

Batteries. cSales manuals I4.0 p. 
Appl. author: Lamb & Keen, inc. 
© 8Feb5k; KK9k860. 

PROCTER AND GAMBLE COMPANY. © 

Cheer is new, Cheer is blue. The 
only suds with blue magic whiten- 
er. cWoman holding drapes (De- 
tergent) (In Houston post, Jan. 
10, 195k» comic section) Appl. 
author: Young & Rubicam, inc. 
© lOJanSk; KK9k9k0. 
Cheer is new, Cheer is blue. The 
only suds with blue magic whlten- 
er. cWoman holding towels (De- 
tergent) (In Farm journal, Jan. 
195k, P^ 5°) Appl. author: 
Young & Rubicam, inc. © 12Dec53; 
KK9kk30. 
Fluffy-light shortening Fluffo, 
blends better, better and easier 
than any shortening you can buy. 
cApple pies (In the Sunday tele- 
gram, Elmira, N. Y. , June 27, 195k, 
comic section) Appl. author: The 
Blow Co., inc. © 27Jun5k? 
KK97652. 

Fluffy-light shortening Fluffo, 
blends better, better and easier 
than any shortening you can buy. 
cGolden layer cakes (In the 
Ithaca journal, June 3, 195k, 
p. 11) Appl. author: The Blow 
Co., inc. © 3Jun5k; KK97572. 

Fluffy-light shortening Fluffo, 
blends better, better and easier 
than any shortening you can buy. 
cGolden layer cakes (In the 
Topeka daily Capital, June 27, 
195k, comic section) Appl. 
author: The Blow Co., inc. 
© 27Jun5k,' KK97628. 

It's new, it's blue, it's Cheer. 
The only suds with blue-magic 
whitener. (Detergent) (In Hous- 
ton post, Feb. 7, 195k, comic sec- 
tion) Appl. author: Young & Rubi- 
cam, Inc. (0 7Feb5k; KK9k9kl. 

It's new, it's golden, it's Procter 
& Gamble ' s sunshine golden Fluffo , 
the golden shortening. ( In 
Springfield news- sun, June 13, 
195k» comic section) Appl. au- 
thor: The Blow Co., Inc. 
© 13Jun5k; KK97562. 

Lava new creamy white soap. Large 
size. Label. Appl. author: 
Gordon Aymar. © 19Nov53; KK92k32. 

New blue Cheer, the one and only 
blue magic suds ... It's true, in 
the last 6 months ... (Detergent) 
(In San Francisco chronicle, Aug. 
30, 1953) Appl. author: Young & 
hubicam, inc. © 30Aug53; KK929k9. 

New, Procter & Gamble's golden 
Fluffo, the golden shortening. 
(In the Cincinnati pictorial en- 
quirer, June 13, 195k, P* 21) 
Appl. author: The Blow Co. 
© !3Jun5k; KK976?k. 






1954 



COMMERCIAL PRINTS AND LABELS 



87 



Newest shortening discovery. Fluffo 
beats all for all frying. Apple 
fritters. (In the Sunday tele- 
gram, Elmira, N. Y. , Dec. 13, 
1953> comic section) Appl. au- 
thor: The Blow Co., inc.. 
© 13Dec53; KK92657. 

No wonder more women are changing to 
new blue Cheer than to any other 
washday detergent. (In Farm jour- 
nal, Nov. 1953) Appl. author: 
Young & Rubicam, inc. © 110ct53; 
KK9I4I429. 

Nothing you can buy beats new blue 
Cheer for dishes. And Cheer's 
velvety soft-water-feel ... (De- 
tergent) (In New Bedford standard- 
times, New Bedford, Mass., June 3, 
1953) Appl. author: Young & -Rub- 
icam, inc. © 3Jun53; KK9kk60. 

Procter & Gamble invents new-type 
detergent for automatic washers. 
Condensed suds, just the right 
amount ... Dash. (In the Evening 
tribune, Lasrence, Mass., June 8, 
1951;, p. k) Appl. author: Comp- 
ton Advertising, inc. © 8Jun5k: 
KK97552. 

Procter & Gamble invents new-type 
detergent for automatic washers. 
Dash gives you condensed suds ... 
(In Boston Sunday globe, May 16, 
195k, p. 13) ApDl. author: 
Compton Advertising, inc. 
© 16May5k; KK96k99. 

Spic and Span cleans walls, wood- 
work, linoleum cleaner, twice as 
fast, twice as easy as soaps or 
detergents. (In Journal gazette, 
Fort Wayne, Ind. , Oct. 11, I953, 
comic section) Appl. author: The 
Biow Co., inc. © 110ct53; 
KK9k65k. 

Spic and Span gets linoleum cleaner, 
twice as fast, twice as easy as 
soaps or detergents. [Blonde 
holding package] (In Sunday news, 
New York, May 9, 195k, p. 32) 
Appl. author: The Biow Co., inc. 
© 9May5l4.; KK96209. 

Spic and Span gets linoleum cleaner, 
twice as fast, twice as easy as 
sudsy soaps or detergents. cDe- 
pictlng girl holding mops (In the 
Columbus Sunday dispatch magazine 
section, Mar. 7, 195k, P- k) 
Appl. author: The Biow Co., inc. 
© 7Mar5k; KK96I4.38. 

Spic and Span gets walls, woodwork, 
linoleum cleaner, twice as fast, 
twice as easy as soaps or deter- 
gents. cRed head:i (In the Nash- 
ville Tennessean, Mar. 28, 195k> 
P^ 33) Appl. author: The Biow 
Co., inc. © 28Mar5k; KK9629k. 

Spic and Span gets your linoleum 
cleaner, twice as fast, twice as 
easy as sudsy soaps or detergents. 
[Depicting black haired girl hold- 
ing package] (In Boston globe, 
Mar. 28, 19 5!)., p. 11) Appl. au- 
thor: The Blow Co., inc. 
© 28Mar5U; KK96I4.56. 

This year use Fluffo in all your 
favorite holiday recipes. It's 
time for homemade fruit cakes. 
(Shortening) (In Lews leader, 
Springfield, Mo., Nov. 22, 1953, 
comic section) Appl. author: 
The Biow Co., inc. ©22i:ov53- 
KK92589. 

You've been cheering new blue Cheer 
for laundry because it gives you 
the cleanest, whitest washes pos- 
sible. (Detergent) (In Taunton 
gazette, Taunton, Mass., May 27, 
1-953, p. 5) Appl. author: Young 
& Rubicam, inc. © 27May53; 
KK929lj.8. 

PB 2$?5« : ^ ICE JONES, d>b>a< DQ 

BOILER, INC SEE Doctor Boiler, inc. 



PROFESSOR DIAMOND. 

Dream formula. Price $1.00. (Horo- 
scopes) Sheet. © Charles For- 
ster, d.b.a. Prof. Diamond; 
14Dec53; KK927L1.9. 

PROGRESSIVE ENTERPRISES, INC. © 
Craze. (Game) Label. Appl. au- 
thor: Lawrence S. Dalton. 
© lApr5k; KK96280. 

PROSPERITY COMPANY, INC. © 

Modernize to meet today's demand, 
for quick-service quality clean- 
ing. (Laundry machinery) (In 
American drycleaner, June 1954> P« 
71) Appl. author: Syracuse Ad- 
vertising. © 7Jun5k; KK97166. 
The new Prosperity 3port shirt 

sleeve finisher. Model 2323-SSF. 
(Laundry machinery) Folder. 
Appl. author: Syracuse Advertis- 
ing. © lIMay5k; KK96632. 
Now, simplified operation ... and 
quality shirt finishing with the 
Prosperity cabinet shirt unit. 
(Laundry machinery) (In American 
laundry digest, Mar. 195^> P« 5°~ 
51) Appl. author: Syracuse Ad- 
vertising. © 15Mar5l|.; KK95282. 

Now, 20 °/o faster operation than 
any other press of any make. 
(Laundry machinery) (In American 
drycleaner, June 195k, p. 6l) 
Appl. author: Syracuse Advertis- 
ing. © 7 Jun5k; KK97292. 

Quality shirt finishing with speed 
and ease. (Laundry machinery) 
Folder. Appl. authors Syracuse 
Advertising. © 2Feb5l).; KK9k012. 

The two most perfected simplified 
2-bath units. (Laundry machinery) 
Folder. Appl. author: Syracuse 
Advertising. © 9Feb5k; KK9k013. 

Two new perfected simplified 2-bath 
cleaning units. (Laundry machin- 
ery) (In American dry cleaner, 
Mar. 195k, p. 714.-75) Appl. au- 
thor: Syracuse Advertising. 
© 10Mar5l).; KK9528I. 

PR0TEX0L CORPORATION. © 

Protexol Pyresote wood preservative, 
for high resistance against fire, 
decay and insect attack. Folder. 
Appl. author: Carl F. Hartman. 
© lApr5k; KK95959. 

PUERTO RICO DISTILLING COMPANY. 

Best rum, bar none. Ronrico. 

cSingle bottle with shadows. White 
labels (In Belle Fourche bee, Feb. 
I4., 195k, p. 2) © Puerto Rico Dis- 
tilling Co., Ronrico Div.; kFeb5k: 
KK9kk9k. 

Drink of the month ad campaign for 
'5k. (Rum) Folder. ©Puerto 
Rico Distilling Co., Ronrico Di- 
vision; 17May5lj;; KK9630J4.. 

Hold on George, remember, in rum 
it's Ronrico. (In Newsweek, Feb. 
22, I95I4., p. 61) © Puerto Rico 
Distilling Co., Ronrico Div.; 
19Feb5k; KK93891. 

Ronrico; best rum, bar none. Card. 
©Puerto Rico Distilling Co., 
Konrico Div.; lDec53; KK928kl. 

Ronrico; best rum, bar none. c2 

bottles. Gold labela (In Defender. 
Mar. 27, 195k, p. 17) © Puerto 
Rico Distilling Co., Ronrico Divi- 
sion; 27Mar5k; KK96310. 

PUNTA CLARA PRODUCTS. 

Good things to eat. Punta Clara 
kitchen, Punta Clara Products, 
Point Clear, Ala. (Foodstuffs) 
Label. © Paul G. Pacey & Dorothy 
B. Pacey, d.b.a. Punta Clara Prod- 
ucts; 20Feb5k; KK9392k. 

PUREX CORPORATION, LTD. © 

Announcing the first true liquid 
bleach in safe dry form. Mail 



coupon for free sample. (In 
Journal of home economics. Anr. 
1953, P. 285) Appl. author? 

KK92667?° ne & Beldins ' © 1 Apr53; 

Announcing the first true liquid 
bleach in safe dry form. Send for 
free sample. (In What's new In 
home economics, Apr. I953, p. 
122) Appl. author: Foote, Cone 
& Belding. © lApr53; KK92666. 

Attention septic tank owners. You 
can safely use Purex liquid bleach 
for all your laundry and house - 
cleaning. (In Longview daily 
news, Mar. 30, I95I+, p. 11) 
Appl. author: Foote, Cone & Beld- 
ing. © 30Mar5k; KK9519I4.. 

Baby's clothes, bibs, diapers need 
sanitizing and deodorizing . .. 
Purex liquid laundry bleach. (In 
Longview daily news, Mar. 23, 
1951)., p. 5) Appl. author: Foote, 
Cone & Belding. © 23Mar5k; 
KK95181. 

Everyone's talking about this revo- 
lutionary new liquid bleach in 
safe dry form. (In Good house- 
keeping, Dec. 1953. P. 169) 
Appl. author: Foote, Cone & Beld- 
ing. © 20Nov53; KK93I425. 

Everyone's talking about this revo- 
lutionary new liquid bleach In 
safe dry form. (In Woman's home 
companion, Dec. 1953, p. 66) 
Appl. author: Foote, Cone & Beld- 
ing. © 20Nov53; KK92976. 

5 times the profit margin per cubic 
foot. Purex dry bleach, (in 
Chain store age, Apr. I95I4, p. 36) 
Appl. author: Foote, Cone & Beld- 
ing. © 30Mar5k; KK9538O. 

k times the stock per foot. Compact 
new liquid bleach in dry form 
saves shelf space. (In Chain 
store age, grocery managers ed., 
July 1953, p. 277) Appl. author: 
Foote, Cone & Belding. © 30JunS3: 
KK92669. 

How to cut labor costs for your 
bleach section, (in Chain store 
age, grocery executive ed., Nov. 
1 953» p. k7) Appl. author: 
Foote, Cone & Belding. © 300ctS3- 
KK92671. J ' 

How to whiten dingy, yellowing ny- 
lons. Purex liquid laundry 
bleach, (in Longview daily news, 
Apr. 2, 195k, p. 6) Appl. au- 
thor: Foote, Cone & Belding. 
© 2Apr5k; KK95193. 

New beads o' bleach, harmless to 
cottons. Net weight 12 ounces. 
Label. © 27May5ij.; KK96852. 
New liquid bleach in safe dry form. 
Look, a bleach that doesn't run 
away. (In the Dakota farmer, 
July 18, 1953, P. 29) Appl. au- 
thor: Foote, Cone & Belding. 
© l8Jul53; KK92670. 
New liquid bleach in safe dry form. 
Never before a bleach like this. 
For kitchen; for bathroom; for 
laundry. (In Woman's home com- 
panion, Sept. 1953, p. 83) Appl. 
author: Foote, Cone & Beldinc. 
© 21Aug53; KK928I4.2. 

New, revolutionary, liquid bleach 
in safe dry form. (In the 
Guthrie leader, Mar. I4., I953, p. 
6) Appl. author: Foote, Cone & 
Belding. © l)Mar53; KK92665. 

New safe dry bleach that whitens 
like liquid bleach. For work 
clothes, diapers, table linens ... 
(In Parade (Erie dispatch), Apr. 
11, 195k, p. 21) Appl. author: 
Foote, Cone & Belding. © llApr$k- 
KK96I4.8O. *' 



88 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



PUREX CORPORATION, LTD. 
Cont'd. 



New safe dry bleach that whitens 
like liquid bleach. Sanitize as 
you whiten your wash ... (In 
Parade (Arkansas gazette), May 2, 
195k, P. 30) Appl. authors 
Poote, Cone & Belding. © 2May£k; 
KK96479. 

New safe dry bleach that whitens like 
liquid bleach. Whitens, sanitizes 
cottons ... (In Parade (New Bed- 
ford standard-times) Feb. Ik, 195>k» 
p. 7) Appl. author* Foote, Cone 
& Belding. © HjFebJij.; KK93773. 

Save labels from Purex liquid laun- 
dry bleach. (In Atlanta daily 
world, Dec. 3, 1953, p. 5) Appl. 
author: Foote, Cone & Belding. 
© 2Dec55; KK95382. 

Save servicing costs. Purex dry 
bleach. (In Supermarket news, May 
2J+, 195k, P- k-7) Appl. author: 
Foote, Cone & Belding. © 2kM ay 5k; 
KK97I65. 

Try it, see for yourself. Liquid 
bleach in safe dry form. (In the 
Guthrie daily leader, Apr. 15, 
I955, p. 6) Appl. authors Foote, 
Cone & Belding. © 15Apr53; 
KK92b6tS. 

Why pay laundry suds prices for 
dishwashing suds. Trend. (De- 
tergent) (In the Wichita beacon, 
Wichita, Kan., Jan. 28, 195k» P» 
2k) Appl. author: Foote, Cone & 
Belding. ©28Jan5k; KK93608. 

Why this revolutionary new liquid 
bleach in safe dry form is sweep- 
ing the country. Say good-bye to 
clumsy jugs of liquid bleach. (In 
Woman's home companion, Oct. 1953, 
p. 120) Appl. author: Foote, 
Cone & Belding. © l8sep53; 
KK928L3. 

Your clothes last longer with proper 
bleaching. (In Longvlew daily 
news, Apr. 9, 195k, p. 8) Appl. 
author: Foote, Cone 8- Belding. 
© 8Apr5k; KK955kl. 

PURITAN FROSTED FOODS CORPORATION. © 
The world's finest foods at quantity 
discounts. This is your February- 
March price order list. Folder. 
Appl. author: Puritan-Beinecke 
Frosted Foods. © lFeb5k; KK93k03. 

PURNELL, LEWIS TREDWAY, d.b.a. NA- 
TIONAL POTATO CHIP SERVICES. SEE 
National Potato Chip Services. 



Q 



QUALITY BAKERS OF AMERICA COOPERATIVE, 
INC. © 

Are your youngsters getting the 
right energy? Sunbeam enriched 
bread. c3 children eatings (In 
Attleboro, Mass., sun) © 50ct53; 
KK92766. 
Compare goodness. 3 great food ex- 
tras. Stroehraann ' s Sunbeam en- 
riched bread. [Two women] (In 
Jamestown post journal, Jamestown, 
N. Y. ) © 2Feb5k; KK93832. 
Don't we all know it's the right 
energy. Sunbeam enriched bread. 
ILittle boy sitting on floor 
buttering bread] (In North Attle- 
boro, Mass., chronicle) 
© 260ct53; KK92768. 
Everybody needs the right energy. 
Sunbeam enriched bread. [Jeanne 
Craln; 2 football players] (In 
Press gazette, Green Bay, V'/is.) 
© 20ct53; KK92765. 
Growing-up takes lots of the right 
energy. Sunbeam enriched bread. 
ILittle boy & bicycle] (In Apple- 
ton, Wis., post-crescent) 
© l8Sep53; KK92763. 



He especially needs the right ener- 
gy. Sunbeam enriched bread. 
[Little boy reading book] (In 
La Crosse, Wis., tribune & leader- 
press) © 9Nov53; KK92772. 

How to give children the right 
energy. Sunbeam enriched bread. 
[Little girl & boy raking leaves] 
(In Charleston, W. Va., mail) 
© 110ct53; KK92767. 

It's so easy to get the right ener- 
gy. Sunbeam enriched bread. cEn- 
dorsed by: Jean Peters. (In 
Chester, Pa., times) © 19Nov$3j 
KK92773- 

Juliet inspired Romeo, and you in- 
spired us. Maier's Sunbeam en- 
riched bread. (In Reading eagle, 
Reading, Pa.) © 15Jan5k; 
KK9k062. 

Keep on guard, eat energy packed 
Sunbeam enriched bread. Streamer. 

© 20Jun5k; KK975k«. 

No other bread gives you so many ex- 
tras. Stroehmann' s Sunbeam, 3 
great food extras. cTwo women: 
(In Binghamton press) © 19Jan5k; 
KK93280. 

Pep up, build up, eat energy packed 
Sunbeam enriched bread. Streamer. 
© 1 Apr 5k; KK975k9« 

Stay on the beam, eat energy packed 
Sunbeam enriched bread. [The 
Champions] Streamer. © lFeb5k 
(in notice: 1953); KK96k36. 

What would you give for the right 
energy? Sunbeam enriched bread. 
cEndorsed bya Debra Paget. (In 
Bremerton, Wash. , sun) © 300ct53; 
KK92770. 

Why there's a big difference in the 
right energy. Sunbeam enriched 
bread. [Little girl with skates] 
(In Appleton, Wis., post- ere scent) 
© 25Sep53; KK9276k. 

Your children depend on you for the 
right energy. Sunbeam enriched 
bread. [Boy & girl at refriger- 
ator] (In New Bedford, Mass., 
standard-times) © 9Nov53; 
KK9277I. 

Your children may be hungry for the 
rignt energy. Sunbeam enriched 
bread. [Young couple eating sand- 
wiches] (In Hinton, W. Va., news) 

© 300ct53; KK92769. 

QUARLES, JOHN. © 

This is our customer dividend spe- 
cial for you. ( Coats & suits ) 
Sheet'. © 25Feb5k; KK95620. 

QUIKEY MANUFACTURING COMPANY. 

Quikoin coin holder. Display post- 
er. © Benjamin Stiller, d.b.a. 
Quikey Mfg. Co.; 3May5k; KK96963. 



R 

R AND M PRODUCTS COMPANY. 

Illustrated instructions for bag- 
opening tools. Sheet. © John 
B. Miller, d.b.a. R & H Products 
Co.; 26Apr$k; KK96371. 
Insert instant bag opener under 
first two stiches ... Label. 
Appl. title: Illustrated instruc- 
tions for bag-opening tools. 
© John B. Miller, d.b.a. R & M 
Products Co.; Uun5k; KK97532. 

RABUT, PAUL. 

Bringing television to more cities. 
SEE General Electric Company. 

RADIO WIRE TELEVISION, INC. © 

Quantity limited on all items, first 
come first-served. Lafayette 
Radio, Dept. ST5. Sheet. Appl. 
author: M. H. Kranzberg. 
© Il+May5k; KK96753. 






RAINEY, R. L., d.b.a. AD SCRIBE. SEE 
Ad Scribe. 

RAMBLER, CHARLES EARLE. © 

Worth more in '5J4., better buy Buick, 
Kenn. Here are 7 reasons why you 
will always get a better deal on 
your next car. Folder. 
© 23Feb5k; KK93835. 

RAMONA CHENILLES. 

A genuine Poodle-Tuft chenille prod- 
uct. Label. © Robert David 
Sanders & William Bartell Patey, 
d.b.a. Ramona Chenilles; l8Feb5k; 
KK97235. 

RAMSET FASTENERS, INC. © 

More power to you. New Ramset su- 
per-power Jobmaster. (Power tool) 
Folder. Appl. author: Alfred T. 
Goulding. © l6Mar5k; KK95k°5. 
Ramset split- second fastening into 
steel and concrete. (Tools & 
charges) f p, Appl. author: Al- 
fred T. Goulding. © 3Apr5k; 
KK95kC-6. 

RAMSEY CORPORATION. © 

In chrome ring sets too, you never 
need to compromise with Ramco. 
Ramco 10 Up piston rings. (In 
Motor age, Apr. 195k» P» 3 of 
cover) Appl. author: Van Auken, 
Ragland & Stevens. © 5Apr5k; 
KK96O78. 

Man, this really shows me why I make 
extra money with Ramco extra en- 
gineering. Ramco 10 Up piston 
rings. (In Motor age, June 195k, 
p. 3 of cover) Appl. author: Van 
Auken, Ragland & Stevens. 
© 5Jun5k; KK97593. 

New sales power for the Ramco re- 
powering plan. Sieves. (In Job- 
ber topics, Mar. 195k, P» IO7-IO9) 
Appl. author: Van Auken, Ragland & 
Stevens. © 15Mar5k; KK9kk98. 

Ramco extra engineering means extra 
profits for you. Ramco 10 Up 
piston rings. (In Motor age, May 
195k, P' 3 of cover) Appl. au- 
thor: Van Auken, Ragland & 
Stevens. © 5May5k; KK9696O. 

This no compromise story now appear- 
ing in automotive magazines, is 
another reason why you profit all- 
ways with Ramco. (Automotive 
piston rings) (In Jobber topics, 
Jan. 19i>'k, P- Ib'i>'-156) Appl. au- 
thor: Van Auken, Ragland & Stevens. 
© 15'Jan$k; KK932iJk- 

You need not compromise when you use 
Ramco. Ramco 10 Up piston rings. 
(In Motor age, Feb. 195k» P« 3 of 
cover) Appl. author: Van Auken, 
Ragland & Stevens. © 5Feb5k; 
KK93979. 

You never need to compromise when 
you use Ramco. You profit all- 
ways with Ramco 10 Up piston 
rings. (In Motor age magazine, 
Jan. 195k, p. 3 of cover) Appl. 
author: Van Auken, Ragland & 
Stevens. © 5Jan5k; KK93255. 

You never need to compromise when 
you use Ramco. You're always sure 
of chrome ... Ramco 10 Up piston 
rings. (In Motor age, Mar. 195k, 
p. 3 of cover) Appl. author: 
Van Auken, Ragland & Stevens. 
© 5Mar5k; KK9kk99. 
You're sure to do the job right with 
Ramco. (Automotive piston rings) 
(In Motor age magazine, Dec. 19$3, 
p. 3 of cover) Appl. author; 
Van Auken, Ragland & Stevens. 
© 5Dec53; KK92332. 

RANGER JOE, INC. © 

New arrival. Ranger Joe Wheat 
Honnies, Rice Honnies. (Cereal) 
(In Pittsburgh sun-telegraph, Apr. 
6, 195k, P. Ik) Appl. author: 



1954 



COMMERCIAL PRINTS AND LABELS 



89 



Arndt, Preston, Chapin, Lamb & 
Keen, inc. © 6Apr5k; KK95l|-99. 

RAPP-RAMSEY COMPANY. © 

Perfex all-purpose cleaner makes 
every cleaning job easier. Net 
wt. 31 oz. Label. Appl. author: 
The Ohio Boxboard Co. © lMay5k; 
KK9614-01. 

RATHER, LEE, d.b.a. LEE OF CHICAGO. 
SEE Lee of Chicago. 

RAVEN MILLS CORPORATION. © 

Ceepee twill. (Knitted, netted & 
textile fabrics & substitutes) 
Label. © 7Dec53; KK9I4.76I. 

RAY PRODUCTS COMPANY. © 

Candy Colty. Net wgt. 1 3/k oz. 
Label. Appl. author: Roland R. 
Bollman. © 20Dec£3 (in notice: 
195k); KK9k975- 

RAY-O-VAC COMPANY. 

Light when you need it, big help to 
poultrymen. [Culling chickens] 
(Flashlight batteries) (In Poul- 
try tribune, Oct. 1952, p. k) 
Appl. author: McCann-Erickson, 
inc. © Ray-O-Vac Co. & Ray-O-Vac 
Co., Canada, ltd.; 10ct52; 
KK96903. 
Light when you need it most. [Camp- 
ing scene] (Flashlight batteries) 
(In the Saturday evening post, 
Apr. 17, 195lj., p. 132) Appl. au- 
thor: McCann-Erickson, inc. 
©Ray-O-Vac Co., & Ray-O-Vac Co., 
Canada, ltd.; 17Apr5k; KK96902. 

REAL ESTATE CORPORATION OF AMERICA. © 
Fertile Valley farms. (In San An- 
tonio express, Mar. 19, I95I+, p. 
11A) Appl. author: J. N. Steb- 
bins. © 19Mar5k; KK.96307. 
The very finest-no shoestring deal. 
Fertile Valley Farms. (In San 
Antonio light, Apr. k» 1954, P» 
16-E) Appl. author: J. N. Steb- 
bins. ©kApr5k; KK968kl. 

REAPE, JOHN E. © 

Hair specialist. Reape ' s skin 

treatment. For external use only. 
Label. © 3*'.ar5k; KK9kl51. 

REARDON COMPANY. © 

Best protection for stucco under the 
sun, or rain. Bondex cement 
paint. (In Sunset, Oct. 1953* P« 
117) © 25Sep53; KK9610-0. 

Big news, new formula, new products. 
Bondex heavy duty, Bondex cement 
paint, Reardon's quick plug. 
(In American paint & wallpaper 
dealer, May I953, insert) 
© 15Apr53; KK96IA6. 

Big smash double page ads. West 
Coast homeowners will be asking 
for new, improved Bondex cement 
paint ... (In Western paint re- 
view, Apr. I953, p. 10-11) 
©lApr53; KK96fp.l. 

Bondex cement paint keeps masonry 
walls dry, sanitary, new looking. 
3ondex heavy duty sealer. (In 
Farm journal, Oct. 1953» P- 18k- 
I85) ©l4Sep53; KK9640J4.. 

Bondex does it again with another big 
promotion this fall. (Paint prod- 
ucts) (In American paint & wall- 
paper dealer, Sept. 1953, insert) 
© 15Au S 53; KK961il.8. 
Brush on a new wall in color, it's 
easy with one coat of amazing new 
Dramex [paint] (In St. Louis post 
dispatch, Sept. 11, 1953, p. I3A) 
© HSep53; KK96la2. 
It's easy to make cracked plaster, 
walls and ceilings look like new 
again with Dramex. Amazing one 
coat interior finish plasters as 
it paints. (In St. Louis post 

©25Sep53; KK96I4J.5. 



It's easy to make cracked plaster, 
walls and ceilings look new again 
with Dramex [paint] Amazing new 
product colors and covers cracks 
with just one coat. (In the Sat- 
urday evening post, Sept. 26, 
1953. P. 147) ©26Sep53; 
KK961A4. 

New Dramex [paint] makes wallboard 
look like real painted plaster. 
(In St. Louis post dispatch, Sept. 
18, 1953, p. kc) ©l8Sep53; 
KK961A3. 

New formula ends wet walls. Bondex 
heavy duty sealer, Bondex cement 
paint, Reardon's quick plug. (In 
Life, Apr. 13, 1953, P. 158-159) 
©l3A P r53; KK96i(.09. 

New formula ends wet walls, no more 
leaky basements. Bondex heavy 
duty, Bondex cement paint, Rear- 
don's quick plug. (In St. Louis 
post dispatch, Apr. 17, 1953, p. 
6B) © 17Apr53; KK96k08. 

Nothing cures damp walls like 
Bondex [paint], it penetrates, 
anchors, becomes part of the wall 
itself. (In the Saturday evening 
post, Oct. 3, 1953, p. 150) 
© 30ct53; KK96I4.06. 

Now Dramex [paint] brings you the 
new deeper colors your customers 
have asked for. (In Western paint 
review, June 1953, p. 10-11) 
© Uun53; KK96l).07. 

Stop, look what's happening to Dram- 
ex. (Paint products) (In Ameri- 
can paint & wallpaper dealer, Aug. 

1953, insert) © 15Jul53; 
KK9610.7. 

We covered and colored cracked plas- 
ter with one easy coat of Dramex 
[paint] (In Better homes & gar- 
dens, Sept. 1953, P. 25) 
© 28Aug53; KK9624.05. 

RECORD CLOTHES, INC. © 

3 color promotions to sell high 
style clothing. (In Esquire's 
apparel arts, Feb. 195k, p. 5) 
© lFeb5k; KK'93532. 

RED TOP BREWING COMPANY, d.b.a. WUN- 
DERBRKU BREWING COMPANY. SEE Wun- 
derbrfiu Brewing Company. 

REDDI-WIP, INC. © 

Here's what happens when you serve 
fresh frozen berries with Reddi- 
Wlp. (Whipping cream) (In Akron 
beacon journal, Feb. 18, 195k, p. 
24) Appl. author: Ruthrauff & 
Ryan, inc. © l8Feb5k; KK95I78. 

Idea for Easter. Helen Halligan 
says: Here's a brand new Easter 
egg fruit gelatin surprise. 
(Whipping cream) (In the Evening 
star, Washington, D. C. , Apr. lk, 

1954, p. A-16) Appl. author: 
Ruthrauff & Ryan, inc. © lkApr5k; 
KK96270. 

Idea for tonight. Betty Crocker in- 
troduces today chocolate chiffon 
pie. (Whipping cream) (In the 
Evening star, Washington, D. C, 
Mar. 17, 195k, p. B-10) Appl. 
author: Ruthrauff & Ryan, inc. 
© 17Mar5l;; KK96kk9. 

Idea for tonight. Betty Crocker 
says: Here's how to make the fami- 
ly's favorite strawberry short- 
cake. (Whipping cream) (In Eve- 
ning tribune, San Diego, Calif., 
May 13, 195k, p. a-kO) Appl. au- 
thor: Ruthrauff & Ryan, inc. 
© 13May5^; KK97kl8. 

Idea for tonight. Helen Halligan 
says: Try grape froth new deli- 
cious gelatin treat for tonight. 
(Whipping cream) (In the Evening 



star, Washington, D. C., Mar. 22, 
19% p. A-9J Appl. author: Ruth- 

K*. R7an ' ln °- ©**•**«* 
Idea for tonight. Helen Halligan 
says: Try my snow delight, new 
dessert treat less than 3/ a serv- 
ing. (Whipping cream) (In the 
Courier- journal, Louisville, Ky., 
Mar. 26, 195k, p. 13) A ppl. au- 
thor: Ruthrauff & Ryan, inc. 
© 26Mar5l(.; KK9627I. 
I've gone modern, I glorify all my 
desserts the easy Reddi-Wip way. 
(Whipping cream) (In the Indian- 
apolis star, Nov. 20, 1953, p. 25) 
Appl. author: Ruthrauff & Ryan, 
inc. © 20Nov53; KK93198. 

Let Reddi-Wip buy you 2 packages of 
your favorite brand of gelatin 
free. Cakes taste better than 
ever with Reddi-Wip. (Whipping 
cream) (In the Evening star, 
Washington, D. C., Mar. k, 1951)., 
p. A-26) Appl. author: Ruth- 
rauff & Ryan, inc. © kMar5k; 
KK96699. 

Let Reddi-Wip buy you 2 packages of 
your favorite brand of gelatin 
free. Cakes with Reddi-Wip. 
(Whipping cream) (In the Evening 
star, Washington, D. C, Apr. 8, 
1954, p. A-24) Appl. author: 
Ruthrauff & Ryan, inc. © 8Apr5k; 
KK96W+3. 

New way to have glamourous gelatin 
desserts for less than 3/ & serv- 
ing. (Whipping cream) (In the 
Courier- journal, Louisville, Ky., 
Mar. 19, 195k, p. 10) Appl. au- 
thor: Ruthrauff & Ryan, Inc. 
© 19Mar5k; KK96701. 

New way to have glamourous gelatin 
desserts for less than 3/ a serv- 
ing. (Whipping cream) (In Toledo 
blade, Feb. 25, 195k, p. 23) 
Appl. author: Ruthrauff & Ryan, 
Inc. © 25Feb5k; KK95682. 

Pumpkin pie becomes just wonderful 
with Reddi-Wip. (Whipping cream) 
(In Better living, Nov. 1, I952, 
P. 63) Appl. author: Ruthrauff 
& Ryan, inc. © 1Nov52; KK93673. 

Reddi-Wip saves you 10/f on Borden's 
cottage cheese. (Whipping cream) 
(In the Bremerton sun, Apr. 8, 
195k, p. 18) Appl. author: Ruth- 

So48. Ryan ' inc ' © 8A ^; 

Repeated at your request, Mr. Gro- 
cer. This 10/ saving on Reddi- 
Wip means $$ for you. (Whipping 
cream) (In the Grocers' spot- 
light, Nov. 20, 1953, p . 3) 
Appl. author: Ruthrauff & Ryan 
inc. © 20Nov53; KK9356O. 

Serve shortcake tonight. Make it 
easy, make it often with Bisquick 
•n fresh, real cream Reddi-Wip. 
(Whipping cream) (In Buffalo eve- 
ning news, Feb. 2k, 195k, p. 59) 
Appl. author: Ruthrauff & Ryan. 
Inc. © 2kFeb5k; KK97067. 

Serve shortcake tonight. Make it 
easy, make it often with Bisquick 

r5v,f r8 ? h ' real ? ream Reddi-Wip. 
(Whipping cream) (In Evening 
tribune, San Diego, Calif., May 

£\l 95k >°; & ~ 38 > A PPl. author: 
Ruthrauff * Ryan , lnc . e 6May ^; 

Serve shortcake tonight. Make it 
easy, make It often with Bisquick 
t$u,f h ' real ? ream Reddi-Wip. 
(V-hipping cream) (i n the Wash- 
ington ^ost and times herald 
Washington, D. C., May 7, X9Sk, 
p. 12) Appl. author: Ruthrauff 
& Ryan, inc. © 7May5k; KK97kl7. 



90 



CATALOG OF COPYRIGHT ENTRIES 



Jan.- 



REDDI-WIP, INC. Cont'd. 

Serve this dessert masterpiece to- 
night, frozen berries *n Reddi- 
Wip. (Whipping cream) (In Family 
circle, Feb. 1954. P» 7°) Appl. 
authors Ruthrauff & Ryan, inc. 
© lFeb5ij.: KK95686. 

Serve this dessert masterpiece to- 
night, frozen berries 'n Reddi- 
'.Vip. [Little boy, Bisquick & 
Reddi-Wip] (Whipping cream) (In 
Parade (Chicago Sunday sun-times), 
Feb. 7, 1954, p. 12) Appl. au- 
thor? Ruthrauff & Ryan, inc. 
©7Feb5l4.; KK96698. 

Serve this dessert masterpiece to- 
night, frozen berries 'n Reddi- 
Wip. c3 insets: gelatin; cake; 
pie3 (Whipping cream) (In Life, 
Feb. 8, 1951)., p. 12) Appl. au- 
thor: Ruthrauff & Ryan, inc. 
© 8Feb51j.; KK9I4.2I4.8. 

Special Reddi-Wip offer, save 10/ 
on your favorite brand of gelatin, 
when you buy fresh, real cream 
Reddi-Wip. (Whipping cream) (In 
Rochester post-bulletin, Mar. 25, 
195k, p. 17) Appl. authors Ruth- 
rauff & Ryan, inc. © 25Mar5l|.; 
KK96144* 

Today's dessert bargain. Fresh, 
real cream Reddi-Wip, America's 
no. 1 dessert glamorizer now only 
l\.9fl. Glamorize all your puddings 
... (Whipping cream) (In Los An- 
geles herald & express, Mar. 25, 
19514., p. C-8) Appl. author: 
Ruthrauff & Ryan, inc. © 25Mar51|; 

KK96lji|.7. 
Today's dessert bargain. Fresh, 
real cream Reddi-Wip, America's 
no. 1 dessert glamorizer now only 
\ifl$. Here's the easy way to put 
big smiles on little faces. 
(Whipping cream) (In Los Angeles 
evening herald & express, Mar. 18, 
1951(., p. C-ll) Appl. author: 
Ruthrauff & Ryan, inc. © l8Mar5l4-; 
KK96700. 

KEENER, JAMES ARTHUR. © 

Nutritional processes are subject to 
description in terms of chemistry. 
SM-20. (Soil amendment) Sheet. 
© 17Feb5l4.; KK93938. 
SM-20, a soil amendment. Label. 
©lSep53; KK93937* 

RELIABLE SHOULDER PAD, INC. © 

Make-a-doll for your darling. (Doll 
parts) Sheet. Appl. authors 
Harry Katz. © 15Jan5l+.; KK9I4.315. 

RELIABLE TEXTILE COMPANY, INC. © 

Kabuki, Colorite processed for per- 
manent crease resistance. A Rel- 
tex fabric. Label. Appl. au- 
thors George Tar she s. © 25Feb5l4.; 
KK95123. 
Rikisheen; rayon, acetate & dacron. 
Label. Appl. author: Irving Roa- 
raan. © 2i4Feb5l|.; KK9l|899. 
Tisza; rayon, acetate & dacron. 

Label. Appl. author: Irving Roa- 
raan. © Z'nFe\>$k; KK914-902. 

RELIANCE CHEMICALS CORPORATION. © 
Betty Bionetic's new first aid to 
waste treatment. Counter display 
card. © lDec53; KK93210. 

Nature's own Bionetic cleans septic 
tanks and grease traps faster, 
more economically. Betty Bionetic 
[wall banner] © lDec53; KK93209. 

REM COR PRODUCTS COMPANY. © 

For low cost dependable performance, 
and a new space-saving design, 
it's a Remcor Cooler Cub. (Elec- 
tric water coolers) Folder. 
© Uun5l4.; KK96899. 



RENAIIffi CORPORATION. © 

A guaranteed way of saving money on 

food. (Freezer-food plan) Folder. 

Appl. author: Raymond Rosenberg. 

© 30Mar5l4.; KK951+-58. 
You're already paying for a freezer. 

(Freezer-food plan) Card. Appl. 

author: Raymond Rosenberg. 

© 30Mar5i|.; KK95I4.57. 

REPUBLIC MOLDING CORPORATION. © 

Better housekeeping with Freezettes, 
Republic's famous Piette, utility 
jar, left-over dish, baby set, 
cups and saucers. Sheet. Appl. 
author: Leo Wolf. © 15Nov53; 
KK93214.7. 

Better housekeeping with Freezettes, 
utility bowls, canister set, 
Polly-Flex bread container, crisp- 
er, Polly- Flex butter dish and 
cover. Sheet. Appl. author: Leo 
Wolf. © 15Nov53; KK932I4.8. 

Better housekeeping with Republic's 
Polly-Flex housewares. Mixing 
bowls ... (Food containers) 
Sheet. Appl. author: Leo Wolf. 
© 15Nov53; KK93250. 

For better food storage, use Freez- 
ettes. (In Farm journal, June 
1953, p. 96) Appl. author: Leo 
Wolf. © 15May53; KK95IOO. 

Fresh cake months old. Republic 
Cakette. (Food containers) 
Sheet. Appl. author: Leo Wolf. 
© 15Jan5l4.; KK932I4.6. 

Newest addition to the Republic's 
Polly-Flex family of housewares. 
(Food containers) (In Housewares 
review, Sept. 1952, p. 10) Appl. 
author: Leo Wolf. © 20Aug52; 
KK95098. 

Republic, the greatest name in plas- 
tics. Freezettes, the finest food 
containers on the market. (In the 
Progressive farmer, Apr. 1954» P» 
ppl. 
20Mar5li.; KK952l(.5. 

Republic, the greatest name in plas- 
tics. Mass display sells Repub- 
lic's Polly-Flex housewares and 
Freezette food containers. Fold- 
er. Appl. author: Leo Wolf. 
© 5Jan5U; KK932I4.9. 

Republic, the greatest name in plas- 
tics suggests appropriate Xmas 
gifts beautifully designed. Polly- 
Flex housewares. (Food containers) 
Sheet. Appl. author: Leo Wolf. 
© 1Nov53; KK93871. 

This is the way to bake a cake. Use 
Republic's Polly-Flex mixing 
bowls. (In Good housekeeping, 
v. 135, no. I4., p. 112) Appl. au- 
thor: Leo Wolf. © 15Sep52; 
KK95099. 

You too, will prefer Freezettes for 
freezing foods. (In Ladies' home 
journal, v. 69, no. 5, P* 112) 
Appl. authors Leo Wolf. 
© 20Apr52; KK95097. 

RESESKA, HELEN MARIE. © 

Rainbow cigarettes. Label. 
© 19Apr5l| (in notice: 1953); 
KK95632. 

REV CO, INC. © 

All new Revco trim-line upright 
[food freezer] with the exclusive 
sliding stack-rack. Bulletin no. 
UF-I7I4.. Sheet. © 5Jan5l4.; 
KK938147. 

Everything's new for ' 5U- with Revco 
food freezers. (In tlectrical 
dealer, v. 43, no. 1, p. I4. of 
cover) Appl. authors: Guy Davis 
& Charles Doner. © Uan^; 
KK93205. 



Here's why Revco with exclusive Rev- 
cold freezing action is your best 
buy. Form no. A-U-773- (Food freez- 
ers) Label. Appl. authors: 
Charles Doner & Guy Davis. 
© 20Dec53; KK927J+5. 

Here's why Revco with exclusive Rev- 
cold freezing action is your best 
buy. Form no. A-l+775- (Food freez- 
ers) Label. Appl. authors: 
Charles Doner & Guy Davis. 
© 20Dec53; KK927I44. 

I95I4. Revco food freezers, Revcold 
freezing action. Folder. 
© 5Jan5Li.; KK938I46. 

1951; Revco food freezers. Revcold 
freezing action. Folder. Appl. 
authors: Charles Doner & Guy 
Davis. © 1 Jan 54; KK927I4.3. 

Revcold freezing action for positive 
2 -way food flavor protection. (In 
the Saturday evening post, May 8, 
3-9 51). , P« 108) Appl. authors: Guy 
Davis & Charles Doner. © 5May?k- 
KK96217. J '^' 

REX INDUSTRIES, INC. 

Red-pencil takes over Rex stores. 
(Electrical appliances, house- 
wares) (In Sunday news, New York, 
Hudson County section, Oct. 18, 
1953, p. 11H-15H) Appl. author: 
Arthur M. Abrahams. © Rex Indus- 
tries, inc., t.a. Rex; l80ct53; 
KK93582. 

REYNOLDS, JAMES FRANCIS AND UOE PALMER 
HEKDRICK, d.b.a. TARTAN TOYS. SEE 
Tartan Toys. 

REYNOLDS, NADINE. 

Now you can banish gray hair for- 
ever. SEE Bymart-Tintair, inc. 

Now you can color your hair just 
like nature originally colored 
every strand. SEE Bymart-Tintair, 
inc. 

REYNOLDS METALS COMPANY. © 

Building your aluminum mail box. 
(Reynolds do-it-yourself, plan no. 
107) Folder. Appl. author: 
John H. Fox. © 17May5l4.; KK97181. 

Charcoal Briquets and quick-action 
starter for Reynolds Wrap Grill. 
Label. Appl. author: William D. 
Chris tman. © lApr5l|.; KK95I4J.2. 

Charcoal starter for Reynolds Wrap 
Grill. (Fuel) Label. Appl. au- 
thor: William D. Christman. 
© 22Mar5l4; KK9514-13. 

Circus wagon toy cart. (Reynolds 
do-it-yourself, plan no. 108 ) 
(Aluminum) Folder. Appl. author: 
John H. Fox. © HMay5i4; KK97180. 

Fireplace set. (Reynolds do-it- 
yourself, plan no. 101) (Alumi- 
num) Folder. Appl. author: 
John H. Fox. © 9Apr5i|.; KK97OI4.7. 

New kind of aluminum turns amateurs 
into experts. Do-it-yourself alu- 
minum. (In Life, Nov. 23, 1953, 
p. 130-131) Appl. author: Price, 
Robinson & Prank, inc. © 20Kov53; 
KK96370. 

Reynolds Wrap pure aluminum foil. 
200 interfolded sheets. Label. 
Appl. author: William D. Christ- 
man. © 29Mar54; KK95i4.ll. 

Reynolds Wrap sportsman grill, radi- 
ant heat charcoal broiler. Label. 
Appl. author: William D. Christ- 
man. © 26Apr5lj.; KK?5l4-Lk. 

Sportsman's cane seat. \ Reynolds 
do-it-yourself, plan no. 103) 
(Aluminum) Folder. Appl. au- 
thor: John H. Fox. © 12Apr5l4; 
KK970l|8. 



1954 



COMMERCIAL PRINTS AND LABELS 



91 



Study desk contemporary design. 

(Reynolds do-it-yourself, plan no. 

113) (Aluminum) Folder. Appl. 

author: John H. Pox. © 19Apr5k- 

KK97050. 
10 home improvement projects. 

(Reynolds do-it-yourself, plan no. 

102) (Aluminum) Folder. Appl. 

author: John H. Fox. © 9Apr5k- 

KK970k9. ' 

RHEEM MANUFACTURING COMPANY. © 
Less housework for mother with 
Rheem-mates. Rheem hot water, 
Rheem soft water. (In Sunset, 
Sept. 1952, p. 89) Appl. au- 
thor: Campbell-Ewald Co., inc. 
© lSep52; KK93031. 

RHEINGOLD BREWING COMPANY. © 

Bald konnen auch Sie Bare stlmme 
abgeben fur die nHchst jahrige 
Miss Rheingold. Rheingold extra 
dry lager beer. (In California 
Staats-Zeitung, May 14. 1954> P» 
8) Appl. author: Foote, Cone & 
Belding. © lkMay5l|; KK97k67. 

Bienvenida a la Rheingold, a Cali- 
fornia. [Endorsed by] Douglas 
Fairbanks, Jr. [and 5 others] (In 
La Opinion, May 3, 195k, p. 8) 
Appl. author: Foote, Cone & Beld- 
ing. © 3May5k; KK97J+72. 

Das Bier, das bei Vveitem den grBss- 
ten, Absatz im Osten Amerikas hat 
... Rheingold extra dry lager 
beer. (In California Staats-Zei- 
tung, Apr. 23, 19514., p. 8) Appl. 
author: Foote, Cone & Belding. 
©23Apr54; KK97I4.69. 

Das durch seine Qualitfit beruhmte 
Rheingold extra day lager Bier ... 
(In California Staats-Zeitung, May 
7, 195^, p. 8) Appl. author: 
Foote, Cone & Belding. © 7May5k; 
KK97i|b8. 

The famous yeast for Rheingold beer 
flies west. Rheingold extra dry 
lager beer. (In Los Angeles times, 
Apr. 26, I95I4., p. 10) Appl. au- 
thor: Foote, Cone & Belding. 
© 26Apr5lj.; KK97k6l. 

Kenner haben's ausgefunden, dies 1st 
Bier, wie Bier soil munden. 
Rheingold extra dry lager beer. 
(In California Staats-Zeitung, May 
21, 195l4-> P« 8) Appl. author: 
Foote, Cone & Belding. © 2IMay5k; 
KK97I4.66. 

ihe largest-selling lager beer in 
the east is coming soon to south- 
ern California. (In Los Angeles 
times, Apr. 12, 195k, p. 10) 
Appl. author: Foote, Cone & Beld- 
ing. © 12Apr5k; KK97529. 

Mi cerveza es Rheingold, la mejor 
cerveza, dice Adrienne Garrett, 
Miss Rheingold 195k. [Miss Rhein- 
gold picking flowers; table scene] 
(In La Opinion, June 1, 195!;, p. 
8) Appl. author: Foote, Cone & 
Belding. © Uun5k; KK97J+73. 

My beer is nheingold, the dry beer, 
says Adrienne Garrett, Miss Rhein- 
gold 195I+. [Miss Rheingold plant- 
ing flowers] (In Home (Los Ange- 
les times magazine section), May 
23, 1954, p. 3) Appl. author: 
Foote, Cone & Belding. © 23May5k; 
KK97462. 

My beer is itheingold, the dry beer, 
says Adrienne Garrett, Miss Rhein- 
gold 1954. LHiss Rheingold with 
donkey] ( I n Home (Los Angeles 
times magazine section), June 6, 
1 95'+» p. 6k) Appl. author: 

^tii C .° ne & Beldlng ' © 6Jun 5l+; 



Now you can enjoy our favorite beer, 
Rheingold extra dry. [Endorsed 
by] Lex Barker [and 5 others] (In 
Los Angeles times, May 31, 195k, 
p. 22) Appl. author: Foote, Cone 
& Belding. © 31May5k; KK97I4.63. 

Rheingold is coming. Rheingold ex- 
tra dry lager beer. (In Califor- 
nia beverage publications price 
bulletin, Apr. 195k, p . d-E) 
Appl. author: Foote, Cone & Beld- 
ing. © 20Mar5k; KK9538I. 

Rheingold is here. Rheingold extra 
dry lager beer. (In Commercial 
bulletin, Apr. 30, 195k, p . 12- 
13) Appl. author: Foote, Cone & 
Belding. © 30Apr5k; KK974.7O. 

Soon you will be able to vote for 
the next Miss Rheingold. (In Los 
Angeles times, May 10, 195]+, p. 
10) Appl. author: Foote, Cone & 
Belding. © 10May5k; KK97J+65. 

We all agree on Rheingold extra dry, 
it's beer as beer should taste. 
[Endorsed by] Hoagy Carmichael 
[and 5 others] (In Los Angelas 
times, May 21+, 195k, p. 10 J 
Appl. author: Foote, Cone & Beld- 
ing. © 2l + May5k; KK97k61|.. 

HHEING0LD BREWING COMPANY. SEE ALSO 
Liebmann Breweries, inc. 

RICE, HARRY CURTIS, d.b.a. STRESAMIN 
VITAMIN COMPANY. SEE Stresamin 
Vitamin Company. 

RICH MANUFACTURING CORPORATION. © 
For 45 years, a trusted name In 

original equipment. Now a quality 
leader in replacement [engine] 
valves. Folder. Appl. author: 
Howard H. Rich. © 260ct53; 
KK94513. 
R M C replacement [engine] valves. 
Catalog no. 53. Pamphlet. Appl. 
authors: George E. Rich & G. Wil- 
liam Moody. © 27Nov53; KK9I4.51I4.. 

RIGGI0 TOBACCO CORPORATION. © 

Cleanest bill of health. King size 
Cort cigarettes, first to announce 
surgically pure filter material. 
(In Daily news, New York, Mar. 9, 
1951+-. P- 13) Appl. author: Rich- 
ard M. Mason. © 9Mar5k; KK9k8lk. 

RINGLER, CHARLES A. AND JACK PLESCIA, 
a co-partnership of GIACHINO'S FA- 
MOUS FOODS COMPANY. SEE Giachino's 
Famous Foods Company. 

RIP0N KNITTING WORKS. © 

Fun styles, sun styles, by RIpon. 
(Slipper socks) (In McCall"'s, 
May 1954. P. 128) Appl. author: 
The Buchen Co. © 5May5k; KK96336. 

Look for Ripons to step out ahead. 
cPark Avenue, Argyle & Mayflowers 
(Slipper socks) (In Footwear news, 
Apr. 23, 1954, P- 13) Appl. au- 
thor: The Buchen Co. © 23Apr5k- 
KK96337. 

Look for RIpons to 3tep out ahead, 
c Reindeer, Argyle & Cables 
(Slipper socks) (In Men's wear. 
May Ik, 195k, p. 59) Appl. au- 
thor: The Buchen Co. © lkMav5k- 
KK96923. 

Now Ripon offers a line of special 
styles for summer selling. 
(Slipper socks) (In Boot and 
shoe recorder, Jan. 15, 195k, p. 
66-67) Appl. author: The Buchen 
Co. © 15Jan5k; KK93k36. 

RISINGER, ROBERT C. © 

Indian Tether Ball. (Outdoor game) 
Label. © 30Mar5k; KK95O58. 

RITE COLD PRODUCTS COMPANY. © 

A barrel of facts about beer. c2d 
ed.i 23 p. © 3Nov53; KK9338k. 



ROBBIN PRODUCTS. © 

Automatic electric roaster, deep 
fryer, cooker. Prom. no. 261. 
Sheet. Appl. author: Meyer 
Robbin. © l6Apr5k; KK95839. 

Boys & girls chain drive pedal- 
motor bike. Ad-mat no. 812. 
Sheet. Appl. author: Meyer 
Robbin. © lDec53; KK92577. 

Color for less than the cost of 
white. 5k piece pastel colored 
Cannon sheets & towel ensemble. 
Ad mat no. 522. Sheet. Appl. 
author: Meyer Robbin. © 2Jan5k: 
KK92578. 

New portable cooler cheat. Free 
8 piece luncheon set. Ad mat no. 
76I. Sheet. Appl. author: Meyer 
Robbin. © lMay51|.; KK969kl).. 

2 for 1 sale. Du Barry & Chantilly 
dlnnerware. Ad mat no. I4J21. 
Sheet. Appl. author: Meyer Rob- 
bin. © 5Apr5k; KK95838. 

R0BBINS (D.) AND COMPANY. © 

De Luxe puzzle set. k baffling 
puzzles, each in Its own plastic 
box. Label. Appl. author: David 
Robbins. © 15Jan53; KK97I69. 

ROBERTS, VIRGINIA L. , AND JANE B. 
JOHNSON, d.b.a. FU-SH0U PRODUCTS. 
SEE Fu-Shou Products. 

ROBINSON, A. B. © 

The Joy Plan is this, the placing 
of your insurance with the profes- 
sional insurance man of your 
choice. Sheet. © 6Feb5k; 
KK93i|99. 

ROBINSON, ALBERT PARIS. © 

Tristop scores again. (Fireplace 
dampers) Sheet. © 15Jan5k; 
KK93492. 

ROBINSON FOOD PRODUCTS, INC. © 
Old Orleans barbecue beans. Net 
weight 16 ozs. Label. Appl. 
author: Robert H. Robinson. 
© 15Apr5k; KK95859. 

ROBINSON FURNACE COMPANY. © 

Heating facts for users of warm air 
furnaces. Folder. © 29May5k; 
KK97I+.05. 

ROCHESTER BREWING COMPANY, INC. © 
Light, dry Topper beer. Contents 
12 fl. ozs. Label. © 5May5k; 
KK96726. 

ROCK OF AGES CORPORATION. © 

On Memorial Day our cemetery is like 
a beautiful church. The Passion 
flower. (In the Saturday evening 
post, Mar. 27, 195k, p. 102) 
Appl. author: Harold Cabot & Co. 
inc. © 2kMar5k; KK9k919. 

ROCKWELL, NORMAN. 

Beanie. SEE Kellogg Company. Corn 
flakes. 

Freckles. SEE Kellogg Company. Corn 
flakes. 

Pigtails. SEE Kellogg Company. 
Corn flakes. 

Sis. SEE Kellogg Company. Corn 
flakes. 

R0DEHBERG, DAVID. © 

Let-R-Game play sheet. Instruction 
sheet. Folder. © llFeb^k- 
KK93680. ^e°54, 

ROEBLING'S (JOHN A.) SONS CORPORA- 
TION. © 

It's a tough life, but a long one, 
for the new Roebling fishing boat 
rope. Folder. Appl. author: Al- 
bert Neroni. © lMar5l|.; KK96739. 



92 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



ROGER MANUFACTURING COMPANY. © 

Zits and Zats the acrobats. (Game) 
Label. Appl. author: Marian 
Bers. © lMar5l^; KK95197. 

ROLLKA, EMMA VICTORIA. © 

Shopping Bergen County with Vicky. 
Hello, I'm your roving reporter. 
(Retail merchandise (In Bergen 
evening record, Jan. 13, 1954» P« 
23) © 13Jan5l(.; KK92979. 
Shopping Bergen County with Vicky. 
Hello, many thanks again for your 
letters of congratulations. (Re- 
tail merchandise) (In Bergen eve- 
ning record, Feb. 10, 1954, P- 27) 
© 10Feb5lj.; KK93610. 
Shopping Bergen County with Vicky. 
Hello, thank you so much for your 
enthusiastic response to my first 
column. (Retail merchandise) 
(In Bergen evening record, Jan. 
27, 19i?'l4-, P- 35) © 27Jan^j 
KK9320I4.. 
Shopping Bergen County with Vicky. 
Hello, this column has appeared 
every other week up to the pres- 
ent. (Retail merchandise) (In 
Bergen evening record, Feb. 17, 
195C, p. 29) ©17Peb5l4.; KK93768. 
Shopping Bergen County with Vicky. 
I call it magic. (Hetail merchan- 
dise) (In Bergen evening record, 
Mar. 3, 1954, p. 27) © 3Mar54; 
KK914-336. 

ROMAN PRODUCTS CORPORATION. © 

Roman Ravioli cheese. Net weight 
8 oz. Label. Appl. author: Ray- 
mond Woita. © 5Jan5i;; KK96303. 

R0NRIC0 DIVISIOK, PUERTO RICO DISTILL- 
ING COMPANY. SEE Puerto Rico 
Distilling Company. 

RONS ON ART METAL WORKS, INC. © 
Both trays free with best-seller 
Ronson [cigarette] lighter assort- 
ment. (In Post exchange directo- 
ry, Feb. 1954. P» !40) Appl. au- 
thor: William H. Welntraub & Co., 
inc. © lFeb54; KK94002. 
For a new flame on his birthday ... 
(Cigarette lighters) (In Life) 
Appl. author: Wm. H. Weintraub Co., 
inc. ©26Apr5it.; KK96838. 
Lighter moments, by Sheila White. 
(Cigarette lighters) (In Seven- 
teen) Appl. author: Wm. H. Wein- 
traub Co., inc. © lMay54; 
KK96831. 
New Ronsonol switch-spout makes 
lighter refueling faster, easier. 
(In Life) Appl. author: Wm. H. 
Weintraub Co., inc. © 19Apr5ii.; 
KK96830. 
Notes on etiquette, by Emily Post. 
(Lighters) (In Ladies' home jour- 
naif Feb. 1954. P- 58) Appl. au- 
thor: Wm. H. Weintraub & Co., inc. 
©27Jan5l».; KK96452. 
Ronson advertising reaches a new 
high. (Cigarette lighters) (In 
Jewelry, Jan. 1954, P« 3b) Appl. 
author: William H. Weintraub & 
Co., inc. ©10Jan5l4-; KK93213. 



ROSE-MARTIN, INC. © 
Take a Peg. (Liquor) 
©7Jan5lJ.; KK93370. 



Sheet. 



ROSE MILL, INC. © 

100 °/o stone ground whole wheat 
bread. Net weight one pound. La- 
bel. © 6Jan54 (in notice: 1953); 
KK92728. 

ROSENBLATT AND KAHN, INC. © 

For America's best dressed little 
women. A Bainbury original [coat] 
Coats made so lovely ... (In Good 
housekeeping, Sept. 1952, p. 19U) 
Appl. author: Sol Rosenblatt. 
© 20Aug52; KK9I4.98O. 



For America's best dressed little 
women. A Bambury original [coat] 
You want the best for your daugh- 
ter. (In Parents' magazine, Sept. 
1952, p. 108) Appl. author: Sol 
Rosenblatt. © lSe P 52; KK9I+298. 

ROSEHLOF, KEHEETHE., d.b.a. KEN-SEAL 
COMPANY. SEE Ken-Seal Company. 

ROSS (KEN) PRODUCTS COMPANY. © 

De-Zine-It, creative, artistic, ed- 
ucational frame tray puzzle game. 
Label. Appl. author: Robert J. 
Kennedy. © lApr54; KK95360. 

ROSSIGER (H. P.) AND COMPANY, INC. © 
Anti-Carie controls smut. Net 

weight 5 lbs. (Seed disinfectant) 
Label. Appl. author: Fred A. 
Straessle. © 3May54; KK95874. 

ROUBIAN, VAHE S. , sole owner PARK- 
WOODS COMPANY. SEE Park-Woods Com- 
pany. 

ROX PRODUCTS COMPANY. 

Approx: Coverage Rox masonry paint 
(two coats) Display card. 
© Henry W. Cairns, d.b.a. Rox 
Products Co.; 12Apr54; KK96896. 

Dricote cement and masonry paint. 

Label. © Henry W. Cairns, d.b.a. 

Rox Products Co.; 29Jan5l+; 

KK97586. 
S0,000 watt radio, and plenty of it 

is being used to sell. Masonry 

paint. (In American paint and 

wallpaper dealer, Mar. 1954, P» 

76) Appl. author: Clark & Bo- 

bertz Agency, inc. © Henry W. 

Cairns, d.b.a. Rox Products Co.; 

!Mar5^; KK94534. 
Painting contractors and builders 

give your customers a guaranteed 
job at less cost to you, with Rox 

masonry paint. Sheet. Appl. au- 
thor: Clark & Bobertz Agency, inc. 

©Henry W. Cairns, d.b.a. Rox 
Products Co.; 10Jun54; KK97I6I. 
Rox masonry paint, a miracle of mod- 
ern chemistry, becomes part of the 
wall Itself. Display poster. 
Appl. author: Clark & Bobertz 
Agency, inc. © Henry W. Cairns, 
d.b.a. Rox Products Co.; lMarJl^; 
KK94S33. 
Rox masonry paint, a miracle of mod- 
ern chemistry, becomes part of the 
wall itself. This unique display 
... (In American paint and wall- 
paper dealer, Feb. 1954, P« !5 ) 
Appl. • author: Clark & Bobertz 
Agency, inc. © Henry W. Cairns, 
d.b.a. Rox Products Co.; lFeb^lj.; 
KK94535. 

ROYAL FACTORIES. 

Royal grilles and accessories. The 
aristocrat of aluminum. Folder. 
© Royal Factories, Norman Cutler, 
sole owner; Mar 5)4.; KK95577* 

Royal viewer. (Aluminum door 
grilles & accessories) Sheet. 
© Royal Factories, Norman Cutler, 
sole owner; lMar54; KK95578. 

RUBBER AND ASBESTOS CORPORATION. © 
Bondmaster adheslves for Mylar poly- 
ester film. Sheet. Appl. au- 
thor; Bernard E. Sugarman. 
© 3Mar5lj.; KK9692I. 

R & A Plymaster adhesives for print- 
ed circuit laminates. Folder. 
Aopl. author: Bernard E. Sugerman. 
© lOFeb^; KK.9k5kk' 

RUBENS AND MARBLE, INC. © 

Rubens dress-up waterproof baby 
pants, made of Syntilon. Label. 
© 17Jun5l4.; KK97718. 

RUBINSTEIN (HELENA) INC. © 

Amazing new miracle discovery with 
vitamin A gives skin younger, 



smoother look. Lanolin-Vitamin 
formula. (Cosmetics) (In the 
Philadelphia inquirer, Oct. 11, 
1953, P. 38) © 110ct53; KK93169. 
The beauty of Cologne Foam by 
Helena Rubinstein. (Cosmetics) 
Folder. © 23Dec53; KK93676. 
Cologne Foam gives you both fra- 
grance and body-smoothing-in one 
new whipped cream formula. (Cos- 
metics) (In Vogue, Mar. 15, 1954, 
p. 42) © 15Mar54; KK95525. 
Exciting discovery by Helena Rubin- 
stein. Deep Cleanser. (Cosmet- 
ics) (In Baltimore American, Mar. 
14, 1954. p. 4D) © l4Mar5li.; 
KK95522. 
For the world's most beauty con- 
scious women, Skin Serum. (Cos- 
metics) (In Harper's bazaar, Nov. 
1953, p. 81) ©280ct53; KK93175. 
For women who want to look younger 
than they are. Skin Serum. In- 
visible film hides lines and wrin- 
kles. (Cosmetics) (In the New 
Yorker, Mar. 27, 1954. P« 6 > 
©27Mar5l4.; KK95787. 
For women who want to look younger 
than they are. Skin Serum. Sud- 
denly you have a new lease on 
radiance and beauty. (Cosmetics) 
(In Town & country, Apr. 1954* P* 
28) © 3Mar54; KK95786. 
Helena Rubinstein announces Minute 
Make -Up. From the first lady of 
beauty ... (In the Philadelphia 
Inquirer, Sept. 20, 1953, p. 10) 
© 20Sep55; KK9317I. 
Helena Rubinstein announces Minute 
Make-Up. Here is the new all-in- 
one make-up ... (In the Philadel- 
phia inquirer, Feb. 3J4., 1954, P« 
Ik) © l4Feb5l4.; KK93732. 
Helena Rubinstein announces Minute 
Make-Up. Sensational new make-up 
gives you more glamour in less 
time ... (In Detroit free press, 
Feb. 9, 1954. P. 28) © 9Feb5l4.; 
KK95521. 
Helena Rubinstein announces Noa Noa. 
(Perfume) (In the New Yorker, 
May 15, 1954, P. 10) © 15May54; 
KK96695. 
Helena Rubinstein beauty expert home 
course. Lesson no. 1. For a dewy 
young look, dry skin treatment. 
(Cosmetics) Folder. © ljMar54; 
KK96250. 
Helena Rubinstein beauty expert home 
course. Lesson no. 2. Problem 
skins, oily skin, coarse pores and 
blackheads. (Cosmetics) Folder. 
©I^lar5lj.; KK9625I. 
Helena Rubinstein beauty expert home 
course. Lesson no. 3« A g e ls 
skin deep, the mature and sensi- 
tive skin treatments. (Cosmetics) 
Folder. ©4Mar54; KK96252. 
Helena Rubinstein beauty expert home 
course. Lesson no. I4.. The body 
beautiful, fragrance and grooming. 
(Cosmetics) Folder. © 4Mar5ij.; 
KK96253. 
Helena Rubinstein beauty expert home 
course. Lesson no. 5» Make-up is 
magic, types and techniques of 
make-up. Folder. © ijMa^li.; 
KK96254. 
Helena Rubinstein beauty expert home 
ccurse. Lesson no. 6. All about 
your hair, grooming and glamour. 
(Cosmetics) Folder. © 4 Mai *54; 
KK96255. 
Helena Rubinstein creates a new per- 
fume, Noa Noa. (In Vogue, May 1, 
1954, P« 24) © May54; KK96265. 
Helena Rubinstein creates Silk- Tone, 
the first glamour make-up for dry 
skin. (In the Sun, Baltimore, 
Apr. 25, I95J4., p. 16) ©25Apr54; 
KK96263. 



1954 



COMMERCIAL PRINTS AND LABELS 



93 



Helena Rubinstein introduces Gau- 
guin Pink. (Cosmetics) (In 
Vogue, May 1, 195k, P« 26) 
© lMay5k; KK96264. 

Helena Rubinstein introduces lano- 
lin-vitamin formula. Here is 
Helena Rubinstein's exciting new 
beauty miracle ... (Cosmetics) 
(In Glamour, Nov. 1953. P« ^7) 
©200ct53; KK93018. 

Helena Rubinstein introduces lanolin 
vitamin formula. One of the most 
news-making discoveries ... (Cos- 
metics) (In Richmond times-dis- 
patch, Oct. 18, 1953, P. 10B) 
© I80ct53; KK93177. 

Helena Rubinstein introduces new 
whipped-cream cologne, Cologne 
Foam . . . Have Cologne Foam ... 
(In Mademoiselle, Mar. 1954, P» 
81) ©26Feb54; KK95523. 

Helena Rubinstein introduces new 
whipped-cream cologne, Cologne 
Foam . . . Try Cologne Foam ... 
(Cosmetics) (In Charm, Apr. 1954, 
p. 71) © 19Mar54; KK95526. 

How to be a blonde. Helena Rubin- 
stein's new hair cosmetics give 
you the beautiful born-blonde 
look. (In Harper's bazaar, Nov. 
1952, p. 6) © 3Nov52; KK9255I4.. 

How to lift, tone and tighten facial 
contours, with Contour-Lift Film. 
(Cosmetics) (In the Sun, Balti- 
more, May 16, 1951+ . P. 29) 
© l6May5l4.; KK97068. 

Now melt hair off legs in minutes, 
with Helena Rubinstein's Nudit. 
(Cosmetics) (In the Philadelphia 
inquirer, June 13, 1954, P« 8) 
© 13Jun5l4-5 KK97571+. 

Sensational new cosmetic lifts, 
tones and tightens your facial 
contours. (In Los Angeles times, 
Oct. 4, 1953, P. 18) ©lj.Oct53; 
KK93170. 

This fall, fashionable heads are 
turning Copper Leaf. (Cosmetics) 
(In Glamour, Oct. 1953, P- 24) 
© 22Sep53; KK93019. 

Today, more women over 35 look years 
younger. These pictures tell the 
dramatic story ... (Cosmetics) 
(In the Philadelphia inquirer, 
Jan. 10, 19514., p. 8-9) 
© 10 Jan 5k; KK93I78. 

Wash your hair with color. Helena 
Rubinstein, world-leading beauty 
authority, creates Color- Tone 
shampoos ... (In the Sun. Balti- 
more, June 13, 19 54, P« 6) 
© 13JU115I4.; KK97434* 

Wash your hair with color. Helena 
Rubinstein's amazing new Color- 
Tone shampoos ... (In the Mil- 
waukee journal, Nov. 15, 1953, 
p. 22) © 15Nov53; KK93I79. 

You're pretty in a minute. Helena 
Rubinstein's new Minute Make-Up. 
From the first lady of beauty ... 
(In Charm, Sept. 1953, P« 67) 
© 22Aug53; KK93I76. 

You're pretty in a minute. Helena 
Rubinstein's new Minute Make-Up. 
This new all-in-one make-up ... 
(In Mademoiselle, Feb. I95I1-, p. 
58) © 29Jan5i).; KK93494. 

You're pretty in a minute. Helena 
Rubinstein's new Minute Make-Up. 
This new all-in-one make-up ... 
(In Vogue, Feb. 15, 195X4., p. 121) 
© 15Feb5l4.; KK93719. 

RUDIGER-LANG COMPANY. © 

It's time to Install Tension-tlte 
aluminum window screens. Stream- 
er. Appl. author; Conley, 
Baltzer ft Steward. © 2Mar§4; 
KK95967. 



We both prefer Tension-tite aluminum 
window screens. Folder. Appl. 
author: Conley, Baltzer & Steward. 
© 22Mar5k; KK94930. 

RUKLEY, JOSEPH F. AND JOSEPH P. KRKNZ, 
owning and operating the firm JUSPOR 
FOODS. SEE Juspor Foods. 

RUPPERT, JACOB. © 

Famous New York traditions of Father 
Knickerbocker. Dutch landing at 
Communipaw. (Beer) (In the New 
Yorker, May 22, 1954, P. 117) 
Appl. author: The Blow Co., inc. 
© 22May54; KK97159. 

Famous New York traditions of Fa- 
ther Knickerbocker. Hudson si^its 
Manhattan. (Beer) (In the New 
Yorker, Apr. 24, 1954, P* HO) 
Appl. author: The Blow Co., inc. 
© 24Apr54; KK96213. 

Famous New York traditions of Father 
Knickerbocker. Purchase of the 
Island of Manhattan. (Beer) (In 
the New Yorker, Mar. 27, 1954, P« 
67) Appl. author: The Blow Co., 
inc. © 27Mar5k; KK95260. 

RUPPERT KNICKERBOCKER BEER AND RUPPERT 

ALE. 

Less filling, more delicious too. 
Cans are lighter. (In the Evening 
banner, Bennington, Vt., Mar. 12, 
1954, p. 14) Appl. author: The 
Blow Co., inc. © Ruppert Knicker- 
bocker Beer & Ruppert Ale, Jacob 
Ruppert; 21Mar54; KK96377* 

Less filling, more delicious too. 
Come join the party. (In Daily 
news, New York, Apr. 30, 1954* P« 
37) Appl. author: The Blow Co., 
inc. © Ruppert Knickerbocker Beer, 
Jacob Ruppert; 30Apr5k; KK96976. 

Less filling, more delicious too. 
Come join the party. (In New York 
journal American, Apr. 29, 1954, 
p. 26) Appl. author: The Blow 
Co., inc. ©Ruppert Knickerbocker 
Beer, Jacob Ruppert; 29Apr5k; 
KK97001+. 

Less filling, more delicious too. 
Imagine, if you will, a beer with 
a taste so bright ... (In Daily 
news, New York, Mar. 23, 1954, 
p. 33) Appl. author: The Biow 
Co., inc. © Ruppert Knickerbocker 
Beer, Jacob Ruppert; 23Mar5k; 
KK9509O. 

Less filling, more delicious too. 
Imagine, if you will, a beer with 
a taste so bright ... (In New 
York journal- American, Mar. 24, 
1954, P» 36) Appl. author: The 
Blow Co., inc. ©Ruppert Knicker- 
bocker Beer, Jacob Ruppert; 
24Mar54; KK9552O. 

Less filling, more delicious too. 
In today's gatherings of modern, 
trim-looking folk ... (In New 
York journal American, May 6, 
1954, P« 22) Appl. author: The 
Biow Co., inc. ©Ruppert Knicker- 
bocker Beer, Jacob Ruppert; 
6May54; KK97OIO. 

Less filling, more delicious too. 
In today's gatherings of modern, 
trim-looking folk ... cLawn 
party] (In Daily news, New York, 
June 18, 1954, P. 35) Appl. au- 
thor: The Biow Co., inc. © Ruppert 
Knickerbocker Beer, Jacob Ruppert; 
l8Jun5Z|; KK97651. 

Less filling, more delicious too. 
In today's gatherings of modern, 
trim-looking folk ... cPenthouse 
oartya (In Daily news, New York, 
May 7, 195k, p. 39) Appl. au- 
thor: The Biow Co., inc. © Ruppert 
Knickerbocker Beer, Jacob Ruppert' 
7May5l4.; KK96636. PP ' 



Less filling, more delicious too. 
It's true, a beer can have the 
bright melody of taste ... (In 
Daily news, New York, Mar. 17, 
1 954. P. 43) Appl. author: The 
Biow Co., inc. ©Ruppert Knick- 
erbocker Beer & Ruppert Ale, Jacob 
Ruppert; 17Mar54; KK96397. 

Less filling, more delicious too. 
It's true, a beer can have the 
bright melody of taste ... (In 
New York journal-American, Mar. 
16, 1954, P» 20) Appl. author: 
The Biow Co., inc. ©Ruppert 
Knickerbocker Beer & Ruppert Ale, 
Jacob Ruppert; l6Mar54; KK95519. 

Less filling, more delicious too. 
Right In the picture with today's 
smart, trim-looking folk ... (In 
New York journal American, Apr. 
22, 1954, P. 22) Appl. author: 
The Biow Co., inc. ©Ruppert 
Knickerbocker Beer, Jacob Ruppert; 
22Apr54; KK97OI9. 

Leas filling, more delicious too. 
What a pleasant difference in 
Knickerbocker. (In New York Jour- 
nal-American, Apr. 1, 1954, P« 22) 
Appl. author: The Biow Co., inc. 
© Ruppert Knickerbocker Beer, 
Jacob Ruppert; lApr54; KK95994. 

Less filling, more delicious too. 
What a pleasant difference you'll 
find in Knickerbocker. (In Daily 
news, New York, Mar. 31, 1954, P« 
45) Appl. author: The Biow Co., 
inc. © Ruppert Knickerbocker 
Beer, Jacob Ruppert; 31Mar54; 
KK95091. 

Leas filling, more delicious too. 
When you're invited to have a 
Knickerbocker ... (In Daily news. 
New York, Apr. 7, 1954, P- 53) 
Appl. author: The Biow Co., inc. 
© Ruppert Knickerbocker Beer, 
Jacob Ruppert; 7Apr£kj KK96617. 

Less filling, more delicious too. 
When you're invited to have a 
Knickerbocker ... (In New York 
journal -American, Apr. 7, 1954» 
p. 42) Appl. author: The Biow 
Co., inc. ©Ruppert Knickerbocker 
Beer, Jacob Ruppert; 7Aprs4; 
KK95667. 

Sells best because it tastes best. 
(In the Burlington free press, 
Dec. 18, 1954, p. 14) Appl. au- 
thor: The Biow Co., inc. ©Rup- 
pert Knickerbocker Beer & Ruppert 
Ale, Jacob Ruppert; l8Dec53 (in 
notice: 1954); KK92928. 

Thousands of Vermonters agree, it's 
the best way to buy beer. (In the 
Evening banner, Bennington, Vt., 
Jan. 15, 1954, P. 8) Appl. au- 
thor: The Biow Co., inc. ©Rup- 
pert Knickerbocker Beer & Ruppert 
Ale, Jacob Ruppert; 15 Jan 5k: 
KK93408. **' 

RUSSELL UNIFORM COMPANY. © 

Uniforms and equipment. Sheet. 
Appl. author: Joseph A. Russell. 
© «Jan54; KK92649. 

RUTHENBERG, MARY, t.a. D AND D MANU- 
FACTURING COMPANY. SEE D and D 
Manufacturing Company. 

RUTHENBERG, MARY, t.a. DANDEE DOLL 
MANUFACTURING COMPANY. SEE Dandee 
Doll Manufacturing Company. 



AND R RESEARCH. © 

At last, electric light lure Elec- 

tra-lure slaughters fish. Appl. 

author: Richard P. Knerr. 

©4Apr5k; KK95903. 



94 



CATALOG OF COPYRIGHT ENTRIES 



Jan -June 



SKF INDUSTRIES, INC. © 

Another SKF first. Now, an SKF im- 
provement ... spherical roller 
bearings. (In Plant engineering, 
Mar. 1954, P» £6) Appl. author: 
Robert George Moore. © lMar^l^.; 
KK95362. 
The SKF SR type. A new double row, 
ball bearing tension pulley for 
spinning and twisting frames. 
Folder. Appl. author: Robert 
Moore. © l6Apr5l^; KK95392. 
This is no good without this. SKF 
ball and roller bearings. (In 
Business week, Apr. 10, 1954, P» 
118) Appl. author: Andrew J. 
Lyons. © lOAp^; KK9578I. 
Together they'll make life easier 
for flagmen, life more profitable 
for management. SKF freighter 
roller bearings. (In Business 
week, Dec. 19, 1953. P. 166) 
Appl. author: Andrew J. Lyons. 
© 19Dec53; KK925I4I4.. 

S. 0. S. COMPANY. © 

Tuffy cleans off sticky crusted 
foods, yet always rinses clean. 
(In Better homes & gardens, Mar. 
1953, p. 112) Appl. author: 
Margaret Petsch. © 27Feb53; 
KK96193. 

Tuffy; scrubs pots and pans, washes 
dishes, always rinses clean. La- 
bel. © 220ct53; KK.92516. 

S. W. MANUFACTURING COMPANY. 

Roof Tye, the original clamp-on roof 
service attachment. Sheet. 
©William N. Shuter, d.b.a. S. W. 
Manufacturing Co.; lFeb^lj.; KK9I4-897. 

Roof -Tye, the original clamp-on ser- 
vice bracket. (Roof clamps) 
Folder. © William N. Shuter, 
d.b.a. S. W. Manufacturing Co.; 
lFeb^; KK95898. 

SAALFIELD PUBLISHING COMPANY. © 
Dolly sewing box. Push-outs, 
padding ... [No.] 6043 . 
© Uul53; KK930I4.3. 
Pre school picture puzzles. 
7)4.61. Label. © li.Jan5l4.; 
KK96285. 
Pretty Toymaker sewing cards 
J4.I76. Label. © liiMay53; 
KK930I4.6. 
Puzzle fun for one or more. 

large puzzles ... [No.] 7459 • 
Label. © l8Jun53; KK930I4.5. 
Sew and play with Toymaker cards. 
[No.] Ip.76. Label. © 3l4May53; 
KK.930I4.9. 
Sewing fun with Toymaker cards. 



yarns , 
Label* 



[No.] 



[No.] 



Six 



Label. 



23Jun53; 



II4. cards and 
Label. 



[No.] 5175 
KK93051. 
Toymaker sewing cards 
laces. [No.] 6037. 
© 22Apr53; KK930L|4. 
Toymaker sewing cards. [No.] lj.173* 
[Little girl making duck] Label. 
©ljMar53; KK930I4.7. 
Toymaker sewing cards. [No.] lA73» 
[Toy dog & teddy bear] Label. 
© l4Mar53; KK930fi.b. 
Toymaker sewing cards. [No.] 5 1 7^» 
[Toy duck & clown doll] Label. 
© 23Jun53; KK9305O. 

Trace and color. 1+ books. [No.] 
k076. [Little kitten] Label. 
© 1+Jan5l+; KK96283. 

Trace and color. l± books. [No.] 
14.077. [Little boy running from 
rain] Label. © ^Ja^l^.; KK9628I4.. 

20 activity books. Things to do, 
dots, cut-outs, hidden pictures. 
[No.] 6OI4.6. Label. © 21May53; 
KK930I42. 



20 activity books. Things to do, 
stencils, quizzes, hidden pictures. 
[No.] 6O39. Label. © 21May53; 
KK9 3014.1. 

Wet the brush and bring out the col- 
ors. [No.] 4075. [Two little 
rabbits water coloring] Label. 
© l4.Jan5l4; KK96281. 

Wet the brush and bring out the col- 
ors. cNo.a 5051. cLIttle girl 
water coloring; birds on fences 
Label. © ^Jan^lj.; KK96282. 

SACHS, MAXWELL d.b.a. SPRING-O-LATCR 
MANUFACTURING COMPANY. SEE Spring- 
0-Lator Manufacturing Company. 

SACKETT, MAURICE WILLIAM. © 

This is my life, in portraits of 
beauty. (Photography) Coupon 
book no. 1967. © 29Jan5l(.; 
KK9I4.869. 

SAC0NY, A DIVISION OF S. AU OSTEIN AND 
COMPANY, INC. SEE Augsteln (S.) and 
Company, inc. 

ST. LOUIS PRODUCTS COMPANY. © 

Remember? Ah-ooo-gah [auto horn] 
Sheet. Appl. author: Maxwell 
Advertising Co. © 31Dec53; 
KK95031. 

ST. MARYS WOOLEN MANUFACTURING COM- 
PANY. © 

Mother's Day. (Blankets) (In Holi- 
day, May 19514-, p. 161) Appl. au- 
thor: Gibbons-O'Neill, Inc. 
© li4Apr5l).; KK95669. 

SALERN0-MEG0WEN BISCUIT COMPANY. © 
Salerno royal grahams. One pound 
net weight. (Cookies) Label. 
Appl. author: Arno Juntunen. 
© 2l4Feb5l4.; KK9l4l4.95. 
Salerno royal shortbread. 15 ounces 
net weight. (Cookies) Label. 
Appl. author: Arno Juntunen. 
© l6Mar5l4.; KK9I4I4.97. 
Salerno royal strawberry mallows. 
1 1/2 dozen. Label. Appl. au- 
thor: Arno A. Juntunen. 
© 10Feb5lt.; KK93715- 
Salerno royal sundae. Net wt. 8 oz, 
(Cookies) Label. Appl. author: 
Arno Juntunen. © 10Feb5L(.; 
KK.9I4I4.96. 
Salerno sugared Jingles. Net weight 
10 ounces. (Cookies) Label. 
Appl. author: Arno Juntunen. 
© 15Jan5l4.; KK92987. 

SALES-MAKERS COMPANY. 

Your picture is worth 50,000 words. 
(Rubber photo stamp) Sheet. 
© Kenneth B. Maines, d.b.a. Sales- 
Makers Co.; 15Jan53; KK96959. 

SAMANN, JULIUS. 

Car-Freshner sweetens & freshens air 
In your car and home. (Perfume & 
deodorizing devices) Display 
card. © Julius SHmann, d.b.a. 
Jules Saman; Il;jan5l4.; KK9l|i4.01. 

HouSweet for garden-fresh air. 
cFlowern (Perfume & deodorizing 
devices) Display card. © Julius 
Samann, d.b.a. Jules Saman; 
Il4-Jan5l4-; KK914-399. 

HouSweet sweetens & freshens air In 
your car and home. cGlamour girls 
(Perfume & deodorizing devices) 
Display card. © Julius Samann, 
d.b.a. Car Freshner Co.; 1L Jan^ij : 
KK9I4I4-OO. 

SANDERS, ROBERT DAVID, AND WILLIAM 
BARTELL PATEY, d.b.a. RAM0NA CHE- 
NILLES. SEE Ramona Chenilles. 

SANDOZ CHEMICAL .V0RKS, INC. © 

Hydergine sublingual tablets and 
ampuls. (Pharmaceuticals) (In 
GP, Feb. 19514-, p. 233) Appl. 
author: Julian Garbat. © lFeb^li; 
KK96689. 



SANF0RD INK COMPANY, INC. © 

Snip and paste. (Activity sheets & 
accessories) Label. © 10May5l4-; 
KK97290. 

SANISC0 DISPLAY COMPANY. © 

Sanisco merchandising display sys- 
tems, for the ice cream industry. 
Catalog no. 6. 26 p. Appl. au- 
thor: Gerhard Vetter. © 2Jan5l4.; 
KK914.175. 

SAPOLIN PAINTS, INC. © 

Sapolin SR house paint. 775 brilli- 
ant white. Contents 1 quart 
(U. S. ) Label, Appl. author: 
Richard J. Eckart. © l^Apr^; 
KK96I4.85. 

SAUNDERS DISTRIBUTORS, INC., t.a. GOLD 
STAMP PREMIUM COMPANY. SEE Gold 
Stamp Premium Company. 

SAVOY, RICHARD A., t.a. SEPTIC0 COM- 
PANY. SEE Septlco Company Labora- 
tories. 

SAVOY OF LONDON, LTD. © 

Savoy of London, England's finest 
[cigarette] lighters. Folder. 
©l|Jan5l4.; KK937O7. 

SAXE, VAN RENSSELAER P. © 

Saxe welded connections. (In 

Sweet's catalog, vol. 2c/Sa, 1954) 
© 20Nov53; KK93031;. 

SCHEIFELE MANUFACTURING COMPANY. © 
Kwlk Play rod holder, the robot 

fisherman. Label. Appl. author: 
Frederick W. Scheifele. 
© l6Dec53; KK969H. 

SCHENLEY DISTILLERS, INC. © 

Kentucky sends its best to Balti- 
more. It's called Cream of Ken- 
tucky, and with good reason. (In 
the Evening sun, Baltimore, Oct. 
13, 1953, P- 314-) A PPl' author: 
Grey Advertising Agency, inc. 

© I30ct53; KK92597. 

Kentucky sends its best to Lexing- 
ton. Double -rich, it's the Cream 
of Kentucky. (In the Lexington 
leader, Lexington, Ky., Mar. 15, 
195I4., p. 11) Appl. author: Grey 
Advertising Agency, inc. 
© 15Mar5l4.; KK9673I. 

Kentucky sends its best to St. Paul. 
Double rich, It's the Cream of 
Kentucky. (In St. Paul dispatch, 
Apr. 20, I95I1-, p. 22) Appl. au- 
thor: Grey Advertising Agency, 
inc. © 20Apr5l4. (in notice: 1953); 
KK95865. 

Kentucky sends its best to you. 
Double rich, it's the Cream of 
Kentucky. (In Bar-restaurant, 
Feb. I95I+, p. 23-BR) Appl. au- 
thor: Grey Advertising Agency, 
inc. © 28Jan5l4.; KK96O69. 

SCHENLEY DISTILLERS, INC. SEE ALSO 
Ancient Age Distilling Company. - 
Pepper (James E.) and Conpany. 

SCHENLEY DISTRIBUTORS, INC. © 

It's not just famous, it's fabulous. 
No other whiskey is gaining so 
many friends so fast. c Smiling 
colored man with mustache, full 
facea (In Ebony, Feb. I95I4., p. 7) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, inc. © 9Jan51|; 
KK93961. 

It's not just famous, it's fabulous. 
No other whiskey is gaining so 
many friends so fast. [Smiling 
colored man with mustache, head 
turned sideways] (In Ebony, Feb. 
I95I+, p. 11) Appl. author: Bat- 
ten, Barton, Durstine f: Osborn, 
inc. © 9Jan5i4.; KK9I4.558. 



1954 



COMMERCIAL PRINTS AND LABELS 



95 



It's not just famous, it's fabulous. 
[Smiling colored man with short 
cropped hair] (In Ebony, Feb. 
I95I4., p. 9) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
inc. © 9 Jan 54; KK9k557. 

Point with pride to Schenley, it's 
the best-tasting whiskey in ages. 
(In Daily news, Tempe, Ariz.) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, inc. © 12Nov53; 
KK92481. 

So right for holiday gift-giving 
and entertaining. Famous whiskey. 
(In Harper's bazaar, Dec. 1953) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, inc. © lDec53; 
KK92I4.85. 

SCHENLEY IMPORT CORPORATION. © 
Scotland's pride, the world's 
choice. Dewar's White Label 
Scotch whisky. [Gordon highland- 
er] (In Time, Jan. 25, 1954, p. 
3 of cover) Appl. author: Otto 
Kleppner. © 25Jan5k; KK93236. 

SCHENLEY INDUSTRIES, INC. © 

The best tasting whiskey in ages. 
All whiskies in Schenley reserve 
are over 7 years old. Label. 
Appl. author: Ernest L. Du Pree. 

© 80ct53; KK93605. 

SCHENLEY LABORATORIES, INC. © 

Can this taste bud help heal peptic 
ulcer? Titralac. (Pharmaceuti- 
cals) Folder. © 22Apr5k; 
KK96153. 
For dainty misses. Ediol. (Phar- 
maceuticals) Post card. 
© Uun5k; KK97198. 
For fast neutralizing action. Ti- 
tralac. (Pharmaceuticals) Fold- 
er. © 20May54; KK97203. 

For the many patients resistant to 
ordinary weight gaining measures. 
Ediol. (Pharmaceuticals) (In 
American journal of medicine, v. 
20, no. 3 j P- 18) Appl. author: 
Paul Klemtner & Co., inc. 
© 5Sep53; KK92601. 

For your over-active patients. 
Ediol. (Pharmaceuticals) Post 
card. © 8Jun5k; KK97200. 

In peptic ulcer, acid indigestion, 
heartburn, dyspepsia. Titralac. 
(Pharmaceuticals) Folder. 
© 8Jun5k; KK97202. 

Oldsters. Dear Doctor: When you 
want to put weight on older pa- 
tients ... Ediol. (Pharmaceuti- 
cals) Post card. © 2ljMay5k; 
KK97I99. 

A prescription that supplements 
sound advice for the life that 
begins at lj.0. Vascutum. (Phar- 
maceuticals) (In Geriatrics, 
v. 8, no. 10, p. 29) Appl. au- 
thor: Paul Klemtner & Co., inc. 
© 10ct53; KK9260U. 

Skinny kids. Dear Doctor: One of 
the biggest problems ... Ediol. 
(Pharmaceuticals) Post card. 
© 14Jun54; KK97201. 

Sombulex, an unusual barbiturate 
with unusual uses. (Pharmaceuti- 
cals) (In Current medical digest, 
v. 20, no. 8, p. Ij. of cover) 
Appl. author: Paul Klemtner & Co., 
inc. © 5Aug53; KK92602. 

Titralac, the only gastric antacid 
made with precise proportions of 
glycine arid calcium carbonate ... 
(Pharmaceuticals) (In Journal 
American medical association, 
v. 152, no. 9, p. IfO) Appl. au- 
thor: Paul Klemtner & Co., inc. 
© 2?Jun53; KK92603. 

SCHIEFFELI1J AND COMPANY, INC. 

Beauty for even the sensitive com- 
plexion. (Cosmetics) Folder. 



© Almay div. of Schieffelin & Co., 
inc. (in notice: Almay); I5N0V53; 
KK93359. 

SCHLAGE LOCK COMPANY. © 

Schlage locks worked miracles on our 
doors. Folder. Appl. author: 
R. W. Ebey. © 22Mar5k; KK95374. 

SCHLING (MAX) INC. © 

Flowers for the traveler, corsages, 
arrangements, special people. 
11 p. Appl. author: Fairfax, 
inc. © 22Mar54; KK95I4J.5. 

SCHLITZ (JOS.) BREWING COMPANY. © 

Almost as good isn't good enough. 
(In Atlantic City press, Dec. 
16, 1953) © l6Dec53; KK92390. 

Are you satisfied with the beer 
you've been drinking lately? (In 
Atlantic City press, Dec. 9. 1953) 
© 9Dec53; KK92405. 

Be good to yourself first. It's your 
money you are spending ... 
© 2Dec53; KK92I4.O6. 

Complete menus always feature 
Schlitz. [Young couple reading 
menu] (In Club management, Feb. 
1954, P. 33) © lFeb54; KK94521. 

If you like beer, you'll love 

Schlitz. cBartender scene:) (In 
the American Legion magazine, Jan. 
19b'k, P- 2 of cover) © ljan^li; 
KK93068. 

If you like beer, you'll love 
Schlitz. [Corsage scene] (In 
the Barre daily times, Nov. 18, 
1953) © l8Nov53; KK92I4.OI. 

If you like beer, you'll love 
Schlitz. [Country Club scene] 
(In Collier's, v. 133, no. 7, p. 
k of cover) © 2Apr5l+; KK95986. 

If you like beer, you'll love 
Schlitz. [Couple in sport 
clothes] (In the Brattleboro 
daily reformer, Brattleboro, Vt., 
Dec. 2, I953) ©2Dec53; KK92k02. 

If you like beer, you'll love 

Schlitz. [Design no. 512J4.. Fish- 
erman] Poster. © lApr5k; 
KK96045. * ^' 

If you like beer, you'll love 
Schlitz. [Fisherman] (In Life, 
v. 36, no. 15, p. 51) © 12Apr54; 
KK959814-. 

If you like beer, you'll love 

Schlitz. Form 5120. cSled scenes 
Poster. © 20Nov53; KK92985. 

If you like beer, you'll love 

Schlitz. Form 5121. cBartender 
scene: Poster. © lJan5i|; 
KK92986. 

If you like beer, you'll love 

Schlitz. Form 5122. [Barn dance 
scene] Poster. © lFebSk: 
KK9k528. 

If you like beer, you'll love 

Schlitz. [House-painting scene] 
(In Gainesville daily sun, Dec. 
9, 1953) ©9Dec53; KK92I4.OO. 

If you like beer, you'll love 

Schlitz. Satisfaction is what you 
really want in beer. cBarn dance 
scene: (In Collier's, Feb. 19, 
1954, P- 63) © 19Peb54; KK94520. 

If you like beer, you'll love 

Schlitz. Schlitz has given more 
satisfaction to more people ... 
cBarn dance scene: (In Daily press, 
Newport News, Va. , Oct. 19, 19§3) 
© H|.Oct53; KK92392. 

If you like beer, you'll love 

Schlitz. [Window scene] (In the 
Brattleboro daily reformer, 
Brattleboro, Vt., Nov. k, I953) 
© kNov53; KK92k03. 

If you've got Schlitz, you've got 
the crowd. [Bartender scene] (In 
Oregon licensee, Jan. 195k, p. 2 
of cover) © Uan5k; KK9k523. 



It brings 'em in and keeps 'em com- 
ing back. [Waitress scene] (In 
Wisconsin beverage journal, Feb. 
195k, P. 25) © lFeb5k; KK9k52lJ.. 

It takes less than 2 sq. ft. to mul- 
tiply your sales and profits. 
[Grocery store scene] (In Super 
Market merchandising, Feb. 195k, 
p. 109) © lFeb5k; KK9J+525. 

One taste is worth 10,000 words. 
(In the Scranton times, Feb. 2l\., 
1954. P. 3k) © 2kFeb5k; KK95977. 

Satisfaction is what you really want 
in beer. Day after day ... If you 
like beer, you'll love Schlitz. 
[Barn dance scene] (In the Roan- 
oke times, Roanoke, Va., Nov. 18, 
1953) © l8Nov53; KK92J4.07. 

Satisfaction is what you really want 
in beer. Day after day ... If you 
like beer, you'll love Schlitz. 
[Bartender scene] (In the Roanoke 
times, Nov. 11, 1953) © HNov53; 
KK92k08. 

Satisfaction is what you really want 
in beer. Day after day ... If you 
like beer, you'll love Schlitz. 
[Hunting scene] © 280ct53; 
KK92396. 

Satisfaction is what you really want 
in beer. Day after day ... If you 
like beer, you'll love Schlitz. 
[Waitress scene] (In Roanoke 
times, Dec. 2, 1953) © 2Dec53; 
KK92395. 

Satisfaction is what you really want 
in beer. Well, day after day ... 
If you like beer, you'll love 
Schlitz. [Hunting scene] 
©25Nov53; KK92k0lj.. 

Satisfaction is what you really want 
in beer. Well, day after day ... 
If you like beer, you'll love 
Schlitz. [Waitress scene] 
©kNov53; KK92398. 

Schlitz customers are satisfied cus- 
tomers. [Grocery store scene] 
(In Grocer graphic, Feb. 16, 195k, 
p. 16) © l6Feb5k; KK9k522. 

Schlitz has given more satisfaction 
to more people than any other beer 
in the world. cBartender scene: 
(In Daily press, Newport News, 
Va., Oct. 7, 1953, p. 7) 
© 70ct53; KK92397. 

Schlitz, one of the finer things of 
life. When you spend your money 
for beer ... (In the Scranton 
times, Mar. 17, 195k, p. kl) 
© 17Mar5k; KK95980. 

Schlitz, the beer that made Milwau- 
kee famous. Contents 12 fluid 
ounces. Label. © Uunk9; 
KK93778. 

Serve with pride. cBartender: (In 
New Mexico beverage journal, Apr. 
195k, P- 4D © lAprSk; KK95985. 

There is no substitute for the sat- 
isfaction found only in Schlitz. 
(In Atlantic City press, Nov. 25, 
1953) © 25Nov53; KK92399. 

There's no substitute for Schlitz. 
Form 5123. [Hand & glass] Post- 
er. © lMar5k; KK9k529. 

Thirst-quencher or satisfaction. 
You're the one who decides ... 
(In the Scranton times, Mar. 31. 
195k, P. k6) © 31Mar5k; KK95982. 

Tonight on TV, Schlitz Playhouse of 
Stars. Gene Lockhart stars in the 
Closed door. (In the New York 
times, Nov. 27, 1953) © 27N0V53; 
KK92389. 

Tonight on TV, Schlitz Playhouse of 
Stars. Stephen McNally stars in 
No compromise. © HDec53: 
KK9239[(.. 



96 



CATALOG OF COPYRIGHT ENTRIES 



Jan-June 



3CHLITZ (JOS.) BREWING COMPANY. 

Cont'd. 

Tonight on TV, Schlitz Playhouse of 
Stars. Walter Brennan stars in 
Lucky 13. (In the New York times, 
Nov. 13, 1953) © 13Nov53; 
KK92393. 

Tonight on TV, Schlitz Playhouse of 
Stars. Wanda Hendrix stars in 
Fresh start. (In the New York 
times, Nov. 20, 1953) © 20Nov53; 
KK92391. 

Why be satisfied with just any beer? 
People like to he seen drinking or 
serving Schlitz. © 6Jan54; 
KK91+.518. 

Will just any beer do it? When you 
spend your money for beer ... (In 
Post- standard, Syracuse, N. Y. , 
Jan. 20, 1954, P. 17) ©20Jan5l^; 

KK9l^27. 
You can't be short-changed on 

Schlitz quality. What you really 
want in beer is complete satisfac- 
tion. (In the Scranton times, 
Mar. 10, 1954, P. 38) © lOMar^; 
KK95979. 
You can't be short-changed on 
Schlitz quality. When it comes 
to beer ... (In Post-standard, 
Syracuse, N. Y. , Jan. 27, 1954. 
p. 15) © 27Jan5l+; KK94519* 
You don't hide the label when you 
buy or serve Schlitz. People feel 
complimented when Schlitz is set 
before them. (In Post-standard, 
Syracuse, N. Y. , Jan. 13, 195*4-, 
p. 21) © 13Jan54; KK94526. 
You don't hide the label when you 
drink Schlitz. The name Schlitz 
on the label is your guarantee ... 
(In the Scranton times, Apr. 7, 
1954, p. 45) ©7Apr5l*-; KK95983. 
You won't find it in the dictionary. 
No dictionary in any language 
gives Schlitz as a definition ... 
(In the Scranton times, Mar. 3» 
X95U-, P. 56) © 3Mar54; KK95978. 
Your taste can't be fooled, there's 
no substitute for Schlitz. Sooner 
or later ... (In the Scranton 
times, Mar. 2i+, 1954, P- 38) 
© 24Mar54; KK95981. 

SCHLOSS TRUSTS NO. 1 THRU NO. 6, AND 
SIMON ACKEHMAH, d.b.a. BARRETT'S. 
SEE Barrett's. 

SCHOENEMAN (J.) INC. © 

As individual as your signature. 
Frontenac, the luxury worsted 
suit. Folder. Appl. author: 
Charles Cahn. © 5Apr54; KK95223. 
Charcoal West End Cricket flannel 
suit. Card. Appl. author: Char- 
les Cahn. © 5Apr5l4-5 KK95225. 
Hunting for something super? Ben- 
gal, the worsted suit with life 
Insurance. Folder. Appl. au- 
thor: Charles Cahn. © 5 Apr 51).; 
KK95221+. 
Imported Hammer 'Nails can take it. 
(Men's clothing) Sheet. Appl. 
author: Charles Cahn. © 5Apr54; 
KK95222. 
See for yourself. Kingsridge custom 
fabric worsted suits. Folder. 
Appl. author: Charles Cahn. 
© 5Apr54; KK95226. 
Thornproof exclusive imported fabric 
has what it takes. (Men's cloth- 
ing) Sheet. Appl. author: Char- 
les Cahn. © 5Apr54; KK95221. 

SCHOFIELD, FRANKLIN PERRY ©. 

.#8,800 cash (in #20 bills) to give 
away this week. (Automobile) 
Sheet. © 210ct53; KK94597. 

SCROLL MANUFACTURING COMPANY, INC. © 
Sensationally new, fantastically 
fast seller. Dr. Scholl's Ball- 
O-Foot cushion. (Relief for 



callouses) Folder. Appl. au- 
thor: William Mathias Scholl. 
© 12Mar54; KK94470. 

SCHRADE, THEODORE G. , d.b.a. SIXKID 
TOY COMPANY. SEE Sixkid Toy Com- 
pany. 

SCHREIBER, JONAS AND LOUIS SCHREIBER, 
composing the firm WELLWORTH PICKLE 
COMPANY. SEE Wellworth Pickle Com- 
pany. 

SCHREIBER, LOUIS AND JONAS SCHREIBER, 
composing the firm WELLWORTH PICKLE 
COMPANY. SEE Wellworth Pickle Com- 
pany. 

SCHREIBER MILLS, INC. © 

It's sugarized. Lassy pig pre- 
starter. 50 lbs. net. (Feed 
bags) Label. Appl. author: 
Allen B. Schreiber. © 24Feb54; 
KK93920. 
Lassy hog production guide. (Hog 
food) Card. Appl. author: 
Allen Schreiber. © 7Apr54; 
KK95183. 

SCHRETER (A.) AND SONS COMPANY, INC. © 
New smoothie button down tie. Post- 
er. Appl. author: Abraham Schre- 
ter. © 15Jan5i(.; KK94766* 

SCIENTIFIC LUBRICANTS COMPANY. © 

Coin-operated equipment works better 
when you use Motor Mica, anti- 
friction compound. Sheet. Appl. 
author: Frank L. Moscow. 
© lMar54; KK94341- 

SCOLA (AMELIA) OF EMILIO. © 

Ombre Rosse sul grande sentiero, 
omapKio cioccolato Nestle. (Gamej 
Folder. © 1Nov53; KK968I6. 

SCOTT PAPER COMPANY. © 

Soft-Weve [toilet tissue] Green. 
Label. © 300ct53; KK93981. 

SCRANTON STORAGE BATTERY CORPORA- 
TION. © 

The battery with the future. Scran- 
ton Multi Life. List SP 100, ef- 
fective Apr. 3, 1954. Sheet. 
© 3Apr54; KK96602. 

SEALY, INC. © 

Button, button, Sealy banished mat- 
tress buttons. Sealy Rest tuft- 
less innerspring mattress. Accom- 
panied by 10 year registered guar- 
antee, (In Good housekeeping, 
Oct. 1950, p. 383) © 20Sep50; 

KK95461. 

Button, button, Sealy banished mat- 
tress buttons. Sealy Rest tuft- 
less innerspring mattress. 10 
year registered guarantee. (In 
McCall's Sept. 1950, p. 77) 
© 23Aug50; KK954&4- 

Does morning backache make you awak- 
en like this, when you should 
awaken like this? Sealy Firm-C- 
Rest Posturepedic mattress. (In 
Good housekeeping, Mar. 1952, p. 
178) © lMar52; KK94967. 

Face the facts about morning back- 
ache. Sealy Firm-O-Rest orthope- 
dic mattress. (In Ladies' home 
journal, Oct. 1950, p. 139) 
© 29Sep50; KK951+63. 

Morning backache, ache, ache, ache? 
Get relief with a Sealy Posture- 
pedic mattress. (In House beauti- 
ful, May 1953, p. 213) © lMay53; 
KK9I4968. 

Next thing to sleeping on a bed of 
roses, Sealy Rest tuftless inner- 
spring mattress. (In Living for 
young homemakers, Oct. 1950, P« 
15) © 20Sep50; KK954&5. 

Sealy says: Turn your back on morn- 
ing back-ache. Sealy Firm-C-Rest 
orthopedic mattress. (In House 
beautiful, Apr. 1950, p. 214) 
© l8Mar50; KK95462. 



SEAPAK CORPORATION. © 

Watch for Miss SeaPak with the lucky 
silver dollars. Harvest-of-the- 
sea festival ... (Frozen seafood) 
Folder. Appl. author: Gordon 
Balrd Associates, Inc. © 3Mar54; 
KK95925- 

SEARLE (G. D.) AND COMPANY. © 

Alidase; Searle brand of hyaluroni- 
dase. Alidase Is the highly puri- 
fied ... (Pharmaceutical) Folder. 
© 5Jan54j KK93037. 
Alidase, Searle brand of hyaluroni- 
dase. Alidase is the highly puri- 
fied ... cEnglish & French texts 
(Pharmaceutical) Folder. 
© HMar54; KK94325. 
Aminophyllin theophylline ethylene- 
diamine, U. S. P. (Pharmaceuti- 
cal) Folder. © 5Mar54; KK9I4.326. 
Banthlne bromide brand of methan- 
theline bromide. Banthlne is a 
highly useful anticholinergic 
drug ... (Pharmaceutical) Label. 
© 8Jan54 (in notice: 1953); 
KK92782. 
Banthlne bromide brand of methan- 
theline bromide. Banthlne Is a 
highly useful anticholinergic drug 

cEnglish & French texts 
(Pharmaceutical) Label. 
© l6Mar54; KK94711. 
Dramamine, brand of dimenhydrinate. 
(Pharmaceutical) Folder. 
© 22Feb54; KK93973- 
Gold sodium thiosulfate. (Pharma- 
ceutical) Folder. © 14Jan54? 
KK93038. 
Pro-Banthlne bromide brand of pro- 
pantheline bromide. Pro-Banthlne 
belongs to the class of antichol- 
inergic drugs ... (Pharmaceutical) 
Folder. © 12Feb54; KK937&6. 
Pro-Banthlne bromide, brand of pro- 
pantheline bromide. Pro-Banthine 
is a true anticholinergic drug. 
cEnglish & French texts (Pharma- 
ceutical) Folder. © 22Feb54; 
KK93972. 
Proteolac; nonspecific protein 

therapy. (Pharmaceutical) Fold- 
er. © l4Jan54; KK93039. 

SEBASTIAN STUDIO, INC. © 

Here is your opportunity to share 
increased profits ... (Miniature 
figurines for ornamental use) 
Folder. Appl. author: Copley Ad- 
vertising Agency, inc. © 21Dec53; 
KK93003. 

SEC0 COMPANY, INC. © 

The smart food man serves hot food 
delectably, with the new Seco 
stainless steel table-buffet 
Chafer. (In Institutional feeding 
& housing, Apr. 1954, P> 17-FH) 
© lApr54; KK95201. 
Stainless Stan says: You can have 
dry or moist heat for correct food 
storage. Seco-Matic hot food 
tables. (In Institutional feeding 
& housing, Mar. 1954, P- 25-FH) 
© Mar 54; KK94550. 
Stainless steel food storage pans. 
Se co-Ware. (In Institutional 
feeding & housing, May 1954, P« 
17-FH) © lMay54; KK9615O. 
Stainless steel Seco-Ware look 
alikes. Food storage pans. (In 
Institutional feeding & housing, 
Feb. 1954, p. 25-FH) © lFeb54; 
KK94547- 

SECURITY INSURANCE COMPANY OF NEW 
HAVEN. © 

Agency sales bulletin. How many of 
your clients who own property 
rented to others have rent insur- 
ance? Folder. Appl. author: 
Wilson, Haight, Welch & Grover, 






1954 



COMMERCIAL PRINTS AND LABELS 



97 



inc. © Security Insurance Co. 
(in notice: Security Insurance 
Co. of New Haven); Uan5k> 
KK9268I4.. 
Agency sales bulletin. Make your 
personal accounts more profitable 
with the personal articles float- 
er. Polder. Appl. author: Wil- 
son, Haight, Welch & Grover, inc. 
© lApr^U; KK96090. 

SEGIL, ROBERT, ROBERT LEBENDIG, 

THEODORE WILLIAMS AND HARRY SNYDER, 
composing the partnership SO-EZE 
COMPANY. SEE So-Eze Company. 

SELWYN- PACIFIC COMPANY. © 

Propane vaporization calculator; 
Pipe size calculator. Slide 
chart. © lMay5k; KK96292. 

SEPTICO COMPANY LABORATORIES. 

Septic tank liquifier. Septico. 
32 fluid ounces. Label. © Rich- 
ard A. Savoy, t.a. Septico Co. 
Laboratories; 21Feb5k; KK9k356. 

SEVEN-UP COMPANY. © 

Come 'n' get it. Pood and fun, and 
Seven-Up for everyone. (Soft 
drink) (In Life, May 2k, 1954. P« 
2-3) Appl. author: J. Walter 
Thompson Co. © 21May5k; KK9766I4.. 

Forecast: Bright and smiley faces, 
when you serve this double treat 
... Enjoy a 7-Up float. (Soft 
drink) (In Life, June 21, 1951;, 
p. 100-101) Appl. author: 
J. Walter Thompson Co. © l8Jun5k; 
KK97662. 

Let's play house, said Sue to 

Tommy ... (Soft drink) (In Life, 
Jan. 11, 1954, p. 61) Appl. au- 
thor: J. Walter Thompson Co. 
© 8Jan5l+; KK93586. 

Look who's chef, he's mighty snappy, 
no remarks, he cooks first rate 
... Ik illua.] (Soft drink) (In 
Chicago Sunday tribune, May 16, 
195k> comic section) Appl. au- 
thor: J. Walter Thompson Co. 
© l6May5k; KK97666. 

Look who's chef, he's mighty snappy, 
no remarks, he cooks first rate 
... [Lawn party] (Soft drink) 
(In the Saturday evening post, May 
15, 19514., p. 126) Appl. author: 
J. Walter Thompson Co. © 12May5k; 
KK97663. 

Now is the season of all the year 
when doorbells jingle and com- 
pany's here. These are the days 
... (Soft drink) (In the Satur- 
day evening post, Dec. 26, 1953, 
p. 14.0-ij.l) Appl. author: J. Wal- 
ter Thompson Co. © 23Dec53; 
KK93221. 

Paint-up time calls mom, let's do 
it. (Soft drink) (In Chicago 
Sunday tribune, Apr. 18, 1951*, 
comic section) Appl. author: 
J. Walter Thompson Co. © l8Apr51i: 
KK97671. 

Paint-up time said Mom, let's do it. 
(Soft drink) (In the Saturday 
evening post, Apr. 2k, 195k, p. 5) 
Appl. author: J. Walter Thompson 
Co. © 21Apr5U; KK96502. 

Slumber party? Gee, that's dandy. 
Fresh up with Seven-Up. cHigh 
School scene: (Soft drink) (In 
Chicago Sunday tribune, Mar. 21, 
1951)., p. 7) Appl. author: 
J. Walter Thompson Co. © 21Mar51i- 
KK9l|978. *' 

Slumber party? Gee, that's dandy. 
cGroup of 6 girls:) (Soft drink) 
(In Life, Mar. 8, 195k, p. 102) 
Appl. author: J. Walter Thompson 
Co. © 5Mar5U; KK95130. 

Try a stackwich with chilled Seven- 
Up. (Soft drink) (In Sunday 
journal-star, Peoria, 111., Feb. 
1> 195k, p. 1+) Appl. author: J. 
Walter Thompson Co. © 7Feb5k; 
KK93890. 



Why does grass insist on growing? 
(Soft drink) (In Chicago Sunday 
tribune, June 13, 195k» comic sec- 
tion) Appl. author: J. Walter 
Thompson Co. © 13Jun5k; KK97667. 

SEWARD LUGGAGE MANUFACTURING COMPANY, 

INC. © 

You can say with pride, that's mine. 
AeroPak. (In Holiday, June 1954, 
p. 78) Appl. author: Lindsey & 
Co. © 19May5l+; KK9696I. 

SHAPER, E. S., CHARLES R. ADELSON, 
TRUSTEE; CHARLES R. ADELSON, J. L. 
ADELSON AND R. H. ADELSON, composing 
the firm DELSON CANDY COMPANY. SEE 
Delson Candy Company. 

SHARK CHASER CHEMICALS COMPANY. 
Sharko; shark repellent. Label. 
Appl. author: Norman V. Peritore. 
© Alvin L. Allyn, d.b.a. Shark 
Chaser Chemicals Co.; 28Dec53; 
KK93201. 

SHARON STEEL CORPORATION. 

Brainard pallet-rack system. Fold- 
er. Appl. author: Howard V. 
Reed. © Brainard Steel Division 
of Sharon Steel Corp.; 22May5k; 
KK97626. 
Brainard scaffolding system. 10 p. 
Appl. author: Howard V. Reed. 
© Brainard Steel Division of 
Sharon Steel Corp.; l8Jun5k; 
KK97625. 

SHELL OIL COMPANY. © 

Corn with strength to fight a gale. 
Aldrin. (Crop protective) (In the 
Saturday evening post, Mar. 6, 
1951)., P- 2) Appl. author: 
J. Walter Thompson Co. © 3Mar5k; 
KK914.351).. 
Dixie, 195I4. style. They're singing 
new words ... (In the Saturday 
evening post, May 1, 1951)., p. 2) 
Appl. author: J. Walter Thompson 
Co. © 28Apr5l+.; KK97353. 
How to make a whirlwind useful. 
(Lubricants) (In the Saturday 
evening post, May 29, 195k, p. 2) 
Appl. author: J. Walter Thompson 
Co. © 26May5l+.; KK973k3. 

More slices in the breadbasket. (Ma- 
chinery lubricant) (In the Satur- 
day evening post, Feb. 6, 1951;, p. 
2) Appl. author: J. Walter 
Thompson Co. © 3Feb5k; KK9k355. 

Their horn of plenty must never 
fail. (Petroleum) (In the Sat- 
urday evening post, Apr. 3, 195k, 
p. 2) Appl. author: J. Walter 
Thompson Co. © 31Mar5k; KK9731+4. 

SHERMAN (NAT) COMPANY. © 

Extra mild double Claro Havana ir- 
regulars. (Cigars) (In the New 
York times, Mpy 22, 195k, p. 30) 
Appl. author: Willsted & Shacter. 
©22May5k; KK96776. 

Nat Sherman says: Getting married? 
Let me imprint the names and date 
on each cigarette and cigar. 
Folder. Appl. author: Woody 
Blssell. © 26May5k; KK96979. 

SHERMAN PRODUCTS, INC. © 

Get into tight spots at a profit, 
with a Sherman power digger. (In 
Petroleum engineer, May 195k » P» 
E-18) Appl. author: Gus H. Bo- 
bertz. © lMay5k; KK97I52. 

The ShermaNews. Mar. 1951;. (Power 
digger) 7 p. Appl. author: 
Robert H. Humes. © lMar5k* 
KK93931. 

20 water main taps per day with one 
Sherman power digger. (in Con- 
struction equipment) Appl. au- 
thor: Gus H. Bobertz. © SMarSk: 
KK95950. 



SHIELD CHEMICAL CORPORATION. © 

Long-lasting beauty and protection. 
Woodshield [house paint] Label. 
Appl. author: Seymour George Man- 
tel. © lApr5l;; KK95259. 

The mason's best friend. Drycrete, 
positive waterproofing protection. 
Label. Appl. author: Seymour 
George Mantel. © 5Apr5k; KK96593. 

SEILST0NE, ARTHUR. 

More can join the fun. SEE General 
Electric Company. 

SHOW-HOUSE. 

Make your home a show -house too. 
Beauty treatment for an old house. 
(Home products) (In the Saturday 
evening post, Jan. 23, I95I4., p. 
90-91) © Show-House, a copart- 
nership composed of Jule R. Von 
Sternberg & Charles H. Albin; 
23Jan5l;; KK932k3. 

Make your home a show-house too. 
Every man can be president in his 
own white house. (Home products) 
(In the Saturday evening post, 
Mar. 20, 195k, p. Ik6-lk7) 
© Show-House, a copartnership com- 
posed of Jule R. Von Sternberg & 
Charles H. Albin; 20Mar5k; 
KK95535. 

Make your home a show -house too. 
For a house with a new-new look. 
(Home products) (In the Saturday 
•yening post, Apr. 17, 195k, p. 
00-87 ) © Show-House , a copart- 
nership composed of Jule R. Von 
Sternberg & Charles H. Albin; 
17Apr51;; KK961;00. 

Make your home a show-house too. 
Ten secrets of a happy marriage. 
{Home products) (In the Saturday 
evening post. May 1, 195k, p. 8-9) 
© Show-House, a copartnership com- 
posed of Jule R. Von Sternberg & 
Charles H. Albin; lMay5k; KK96399. 

SIERRA. ELECTRIC AND MANUFACTURING COM- 
PANY. © 

Engraved plate data sheet. Special 
plate data sheet. (Wall & es- 
cutcheon plates) Appl. author: 
Lee Taylor Bordner. © 10Feb5k: 
KK95590. 

SIGN0DE STEEL STRAPPING COMPANY. © 
We 're celebrating the kOth anniver- 
sary of the tensional steel strap- 
ping industry. Pamphlet. 
©2kDec53; KK9k3k6. 

SILVER KNIT HOSIERY MILLS, INC. © 
Silver Bond Soks, guaranteed. La- 
bel. Appl. author: Industrial 
Lithographic Co., inc. ©22Feb52: 
KK935H. 3 ' 

SILVER VOGUE AUTO SEAT COVER COM- 
PANY. © 

Never before such luxurious beauty, 
such safety cushioned steering 
comfort. New Plastyle Safe-T- 
Grlp. Sheet. Appl. author: Irv- 
ing Silver. © lFeb5k; KK96352. 
New, a revolutionary idea that gives 
positive protection to car uphol- 
stery. Auto seat-saver-pad. 
Sheet. Appl. author: Irving Sil- 
ver. © l6Dec53; KK92552. 
We don't say it's great, you'll 
find out it's great. Auto seat 
covers with built-in seat-saver- 
pad. Folder. Appl. author: 
Irving Silver. © l6Dec53; 
KK92553. 

SB1KINS, DANIEL AND GERALD EBERZ, 
d.b.a. G-D CREATIONS. SEE G-D 
Creations. 

SIMM0NDS AND SIMM0NDS, INC. © 

Bowman brings you this amazing new 
taste sensation discovery. Gay- 
mont's french type cream cheese. 



98 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



SIMMONDS AND SIMMONDS, INC. 
Cont'd. 

(In Chicago daily tribune, Dec. 
10, 1955, p. 6) © 10Dec53; 
KK93427. 

The moat colossal show ever spon- 
sored ... Simmons Company presents 
Joan Caulfield and Barry Nelson 
... (Hide-A-Bed) (In Retailing 
daily, Sept. 11, I953, p. 8-9) 
Appl. author: Young & Rubicam, 
inc. © HSep53; KK92947. 

New extra-firm model Beautyrest 
[mattress] gives firmness you 
need, plus comfort you want. (In 
Life, Mar. 8, 19 54, p. 63) Appl. 
author: Young & Rubicam, inc. 
© 5Mar54; KK96041. 

Now Bowman brings you Gaymont' s 
french type cream cheese. (In 
Chicago American, Dec. 2, 1953* 
p. 33) ©2Dec53; KK93426. 

One is wealthy, both are wise. Both 
sleep on Beautyrest cmattressa for 
less than 2^ a night. A wise 
shopper doesn't buy a mattress ... 
(In Woman's home companion, Apr. 
1953, P. 2 of cover) Appl. au- 
thor: Young & Rubicam, inc. 
© 20Mar53; KK94L|-56. 
One is wealthy, both are wise. Both 
sleep on Beautyrest cmattressu for 
less than 2& a night. Whether you 
can easily spend hundreds of 
dollars ... (In Farm journal, Apr. 
1953) Appl. author: Young & Rub- 
icam, inc. © 9Mar53; KK92942. 
Only Hide-A-Bed offers the greatest 
hidden value in the world of sofa- 
beds, a Beautyrest mattress. What 
good is a sofa-bed ... (In Home 
modernizing, fall-winter, 1953. P« 
17) Appl. author: Young & Rubi- 
cam, inc. © lSep53; KK92946. 
Only the Hide-A-Bed sofa can offer 
the big hidden value of a famous 
Simmons mattress. Be proud of its 
looks as well as its comfort. (In 
the Saturday evening post, Sept. 
12, 1953, p. 7) Appl. author: 
Young & Rubicam, inc. © 9Sep53; 
KK92945. 
Sensational March value, save $5°« 
Simmons famous Hide-A-Bed sofa, 
the Madison with luxurious Beauty- 
rest cushions. (In Sunday news, 
New York, Mar. l4, I95J+, p. H4.) 
Appl. author: Young & Rubicam, 
inc. © ll|Mar5l].; KK96040. 
She wanted the right firmness in a 
mattress ... Get firmness and com- 
fort in Beautyrest. (In Farm 
journal, Nov. 1953, P- li+9 ) 
Appl. author: Young & Rubicam, 
inc. © 120ct53; KK92944. 
She wanted the right firmness in a 
mattress ... Why settle for a mat- 
tress that just offers firmness 
... Beautyrest. (In the Saturday 
evening post, Oct. 17, 1953, P« 
II4.6) Appl. author: Young & Rubi- 
cam, inc. © l40ct53; KK92943. 

SIM ONE, JENNIE, JOHN SIM ONE, MARK 

HERRING AND ETTA M. HERRING, forming 
the partnership HOME BINGO COMPANY. 
SEE Home Bingo Company. 

SBIONE, JOHN, MARK HERRING, ETTA M. 
HERRING AND JENNIE SIM ONE, forming 
the partnership HOME BINGO COMPANY. 
SEE Home Bingo Company. 

SIMPLAN DIVISION, BOBRICH PRODUCTS 
CORPORATION. SEE Bobrich Products 
Corporation. 
SIMPLEX VALVE AND METER COMPANY. © 
Measuring and control equipment for 
water and sewage works, power and 
processing industries. Bulletin 
no. 050. Folder. Appl. author: 
Richard Allen McQuade. © 20Dec53; 
KK93128. 



SIMPLICITY PATTERN COMPANY, INC. © 
The best colors for your type. 
Sheet. © 12Apr54; KK96814. 

Jiffy blouse for beginners. (Tissue 

dress patterns) Sheet. 

© 22Mar54; KK96I88. 
Simplicity basic patterns for demon- 
strating different pattern types. 

© 19Apr5l+; KK96813. 
What size are you? (Tissue dress 

patterns) Sheet. © 22Mar54; 

KK96187. 
Your simple-to-make skirt. Sheet. 

© 19Apr5i(.; KK96815. 

SINGER MANUFACTURING COMPANY. © 

Another Singer service to the needle 
trades. (Sewing machines) (In 
Southern garment manufacturer, 
Mar. 20, 1954, p. 33) © Blar54; 
KK95738. 
Automatically yours, one of the fin- 
est lubrication systems ever put 
in a sewing machine. New Singer 
25I. (In Daily news record, New 
York, June 10, 1954, p. 11) 
© 10Jun54; KK97509. 
The best way to learn is by sewing. 
Singer teen-age sewing courses. 
NA 2736 (354) (Sewing machines) 
Folder. © 6May54; KK97222. 
Better machines for a better job. 
Singer class 14 3 W [sewing] ma- 
chines for high speed zigzagging 
and overseaming. (In Corsets and 
brassieres, Sept. 1952, p. 27) 
© lSep52; KK93865. 
Bound buttonholes in light and medi- 
um heavy material. 179w2 [sewing] 
machine. Form no. IOI4.5MT (15i4-) 
Folder. © 2l^Feb5in KK93966. 
The choice of thousands of manufac- 
turers, Singer l|00w21 lockstitch 
[sewing] machine. (In Apparel 
manufacturer, July 19 5 2 , P« 13) 
© 1JU152; KK9 3^77. 
Choose the single-needle [sewing] 
machine many manufacturers call 
the finest lockstitch machine in 
the world. Singer 241-12. (In 
Southern garment manufacturer, 
June 20, 1952, p. 2 of cover) 
© 20Jun52; KK934«1. 
Class 21+6 Singer high speed over- 
edger [sewing machine] with fully 
automatic lubrication. (In In- 
stitute news, Aug. 1953, JJ« 5) 
© lAug53; KK93W8. 
Designed for the leather and shoe 
trades', new Singer Gold Shank nee- 
dles. (In American shoemaking, 
Feb. 17, 1954, P« ID ©lFeb5l+; 
KK9l+12[(.. 
Dry cleaners, laundries, Singer has 
the [sewing] machines you need for 
fast button replacement. (In 
Cleaning and laundry world, Aug. 
1953, p. 61) ©lAug53; KK93H61. 
Especially developed for the canvas 
goods trade. Singer 300w322 3- 
needle [sewing] machine. (In the 
National canvas goods manufactur- 
ers review, Dec. 195 2 , P. 27) 
© lDec52; KK93471. 
Especially developed for the canvas 
goods trade. Singer 300w322 [sew- 
ing] machine. (In National Canvas 
Goods Manufacturers' Association, 
Oct. 12-16, 1952, p. 16) 
© 10ct52; KK91+122. 
The finest buttonholes in any gar- 
ment are made with a Singer. 
Singer class 71 [sewing] machines 
for lockstitch straight button- 
holes. (In One-to-six, Nov. 195 2 , 
p. 17) ©1Nov52; KK93I4.7I+. 
For the best in buttonholes, Singer 
99w class [sewing] machines. (In 
Knitted outerwear times, Aug. 11, 
1952, p. 6) ©HAug52; KK934H2. 



For the top efficiency, a modern 
sewing room must have new Singer 
251 class single-needle lockstitch 
[sewing] machines. (In Apparel 

manufacturer, Nov. 1953, p. 21) 

© 1Nov53; KK9i|126. 

4 high speed Singer [sewing] ma- 
chines for the shoe industry. (In 
Shoe factory management, Sept. 
1952, p. 31) - © lSep52; KK9lj-123. 

Greetings to the National Canvas 
Goods Manufacturers Association. 
(Sewing machines) (In the Nation- 
al Canvas Goods Manufacturers re- 
view, Sept. 1953, p. 13) 
© lSep53; KK91+723. 

Here it is ... The new Singer 2i|0 
class single-thread chainstitch 
[sewing] machine. (In Daily news 
record, New York, Feb. 16, 1953, 
p. 33) ©lFeb53; KK94721. 

How to be the smartest girl in your 
class. (Sewing machines) (In 
the Girl scout leader, Dec. 1953» 
p. 2 of cover) © 9Nov53; 
KK96203. 

Inspiration for sewing classes. 
NA 2796 (354) (Sewing machines) 
Folder. © 6May54; KK97223. 

Interested in efficient, cost-cut- 
ting sewing and repairing equip- 
ment? (In Cleaning and laundry 
world, Sept. 1952, p. 79) 
© lSep52; KK93860. 

A new high speed, long arm, two- 
needle lockstitch [sewing] machine 
with compound feed. Singer 
212wll(.0. Form no. IOI4.3MT (354) 
Folder. © 9Mar54; KK94473. 
New Singer electric transmitters. 
Series 52 and 53. (In Buyer's 
guide & directory, St. Louis Shoe 
Manufacturers Association, Apr. 
19-22, 1953, P. 198) © !Apr53; 
KK94472. 
The new Singer Featherweight con- 
vertible [sewing machine] NA-3398. 
Folder. © 20Nov53; KK92497, 
The new Singer 179w2 bound button- 
hole [sewing] machine is the long- 
awaited answer to the bound but- 
tonhole problem. (In Apparel man- 
ufacturer, Jan. 1954, P» 15) 
© Uan54 (in notice: 1955); 
KK93457- 
New Singer 212wll+0 high speed lock- 
stitch c sewing} machine with 
compound feed. (In Southern gar- 
ment manufacturer, Mar. 20, 1954, 
p. 2 of cover) © lMar5U; KK94722. 
A new standard of performance in 
general-purpose lockstitching. 
New Singer 25I class high speed 
single-needle. (Sewing machines) 
(In Western apparel industry, July 
1953, p. 11) ©IJUI53; KK93I+8O. 
New 2-needle Singer speeds along at 
55OO stitches per minute. Singer 
[sewing] machine 253-201. (In 
Western apparel industry, Dec. 

1952, p. 9) ©lDec52; KK93472. 
Now change [sewing] machines in min- 
utes with Singer inserts and in- 
sert tables. (In American shoe- 
making, June 2I4., 1953, D « !3) 
©2l|Jun53; KK93487. 

Now, more uniform hosiery seams at 
high speeds. New Singer 21+2-2 
[sewing] machine. (In Hosiery & 
underwear review, Apr. 1954, P« 
79) ©lApr5l+; KK97505. 

Now, more uniform hosiery seams at 
high speeds with the new Singer 
21+2-2 [sewing] machine. (In Hos- 
iery and underwear review, Jan. 

1953, p. 126) ©Uan53; KK93473. 
One of the most versatile classes 

made. Singer li)-7 high speed [sew- 
ing] machines. Form no. I238MT 
(1253) Folder. © 2l+Feb54 (in 
notice: 1953); KK93967. 



1954 



COMMERCIAL PRINTS AND LABELS 



99 



Only Singer offers you all 3. Fa- 
mous straight-needle, amazing 
swing-needle, new slant-needle. 
(Sewing machines) (In Electricity 
on the farm, Aug. -Sept. 1953> P. 
25) © lAug53; KK96205. 

The quality touch ornamental stitch- 
ing ... by Singer [sewing] ma- 
chines lkOwl and Ik0w2. (In Cor- 
sets and brassieres, Apr. 1953» P« 
3D © lApr53; KK9386I1.. 

See the new Singer insert tables for 
quick changing of [sewing] ma- 
chines. (In Shoe factory manage- 
ment, Mar. 1953, p. 30) 
© lMar53; KK93k85. 

Sew buttons with Singer in seconds. 
Singer class Ilk button sewing ma- 
chines. (In Children's buyer, May 
1953, p. 12) ©lMay53; KK93I+86. 

Sew furs fast. Singer class 176 
[sewing] machines. (In American 
furrier and sol vogel, Sept. 1953, 
p. 3) © lSep53; KK93867. 

Singer class 82 [sewing] machines, 
for stitching light leather or 
fabric gloves. Form no. 1211MT 
(1514.) Sheet. © 2kFeb5k (in no- 
tices 1953); KK93968. 

Singer class 106 multiple needle 
[sewing] machines. Form no. 
12I4.2MT (35U) Folder. © 8AprSk; 
KK95272. 

Singer class 119w hemstitching [sew- 
ing] machines. Form no. 10l(.7MT 
(1253) Folder. © 30Dec53; 
KK92612. 

Singer class 138w [sewing] machines. 
Form no. 1225 MT (1253) Sheet. 
© 2Dec53; KK92k96. 

Singer electric transmitters, series 
52 and 53. (Sewing machines) (In 
Western apparel industry, Sept. 
1953) © lSep53; KK93^75. 

Singer k00w31, the only lockstitch 
[sewing] machine on the market 
that does elastic lockstitch seams 
... (In Lingerie merchandising, 
Sept. 1953, p. 66) ©lSep53; 
KK93866. 

Singer high seam strength, economi- 
cal operation. 131w class [sew- 
ing] machines. Form no. IOJ4.6MT 
(35k) Folder. © 8Apr5k; 
KK95271. 

Singer needle cooler nozzles, for 
use with Singer needle coolers. 
Form no. 1122MT (25k) (Sewing 
machines) Sheet. © 2kFeb5k; 
KK93970. 

Singer school supplies and services 
for teachers, students, class- 
rooms. E.D. 66 (IO53) (Sewing 
machines) Folder. © 80ct53; 
KK92k98. 

Singer [sewing] machine 152-II, for 
stitching facings and button stays 
on men's shirts. Form no. 10J+2MT 
(25k) Folder. © 2kFeb5k; 
KK93969. 

Singer [sewing] machines and equip- 
ment, plus Singer planning service 
give you increased production at 
lower cost. Men's dress shirts. 
Form no. 1239MT (11 53) Folder. 
© 30Dec53; KK926I3. 

Singer [sewing] machines and equip- 
ment, plus Singer planning service 
... Men's dress shirts. Form no. 
1239 MT (k5k) Folder. © 5May5k; 
KK96615. 

Singer 300w 103 two-thread chain 
stitch [sewing] machine, for ex- 
tra-heavy seaming operations. 
(In Bedding buyers' guide & com- 
posite catalog, 1952-1953, p . 79) 
•i Uan52 (in notice: 1951) •" 
KK95k?6. 



Smooth, even feeding at high speeds. 
Singer 300w chain stitch [sewing] 
machine with compound feed. (In 
Southern garment manufacturer, 

SuS: 195i " p * 16) ® lDec52; 

Speed, power, dependability. The 
Singer lllwl55 lockstitch csew- 
ingzi machine for upholstery, slip 
covers, body trim ... (in Auto 
trim news, May-June 195k, p. 7) 
© lMay5k; KK97508. 
Speed, power, dependability. The 
Singer lllwl55 lockstitch csew- 
ingD machine for upholstery, val- 
ences, draperies ... ( i n Uphol- 
stering, Sept. 1952, p. 33) 
© lSep52; KK93k83. 
Tailors call it the tailor's all- 
around workhorse. Singer 31-15 
lockstitch [sewing] machine. (In 
Made to measure, spring & summer 
195k» P. 29) © ljan5k; KK93862. 
There's a Singer feed-off-the-arm 
[sewing] machine for every lap 
seam felling operation. Singer 
class 231. (In Southern garment 
manufacturer, Nov. 20, 1952, p. 
12) © 20Nov52; KK93IJ.79. 
They all agree, one of the finest 
ever built. The new Singer 251 
[sewing machine] (In Apparel man- 
ufacturer, May I954, p. lk-15) 
© lMay5k; KK97506. 
Way ahead of its class, Singer 
253-2 two-thread chain stitch 
[sewing] machine. (In Southern 
garment manufacturer, Apr. 21, 
1952, cover) © 21Apr52; KK93k78. 
What kind of buttons do you sew? 
Singer [sewing] machine I75-6O. 
(In One-to-six, Dec. 1952, p. 9) 
© lDec52; KK93k8k. 
Why Jonathan Logan, inc. call their 
19 new Singer 179w2 bound button- 
hole [sewing] machines, one of the 
best equipment Investments we have 
ever made. (In Women's wear 
daily, June 15, 195k, p. 37) 
© 15Jun5k; KK97507. 

You'll be his dream girl in this vi- 
sion of a dress, for just $5.14.8. 
(Sewing machines) (In the Ameri- 
can girl, Sept. I953, p. k) 
© 25Aug53; KK9620k. 

You've used tough, good-looking For- 
mica in the home ... Now avail- 
able nationally for the first 
time, a complete range of Formica- 
top tables for sewing machines. 
(In the Knitter, Nov. 1953, p. k 
of cover) © 1Nov53; KK93863. 

SIXKID TOY COMPANY. 

Good character builder and develop- 
er. (Toy or novelty spanking 
paddle) Label. ©Theodore G. 
Schrade, d.b.a. Sixkid Toy Co.; 
15Dec53; KK92713. 

Wife trainer. When the little woman 
gets out of line ... (Novelty 
spanking paddle) Label. © Theo- 
dore G. Schrade, d.b.a. Sixkid Toy 
Co.; 30Dec53; KK92978. 

SKAGGS PAY LESS DRUG STORES. © 

Miss Lynda Lee exquisite nylon ho- 
siery. Label. © lFeb5k; 
KK9k001. 

SKOL. 

Catalina designs swimsults especial- 
ly for you. Looking for the swim- 
suit that does beautiful things 
for your figure? (In Life, May 
2k» 195k» P- kk) Appl. author: 
Foote, Cone & Balding. © Cata- 
lina, inc. & J. B. Williams Co., 
d.b.a. Skol; 21May5k; KK97289. 



Catalina designs swimsults especial- 
ly for you. The most attractive 
women in the world are those who 
are clever about their figures ... 
Un Harper's bazaar, May I95J4., p . 

Z:L< App1 ^ * uthor * P°ote, Cone & 
Belding. © Catalina, inc. & J. B. 
Williams Co., d.b.a. skol; 
lMay5k; KK97288. 

SLEEPM ASTER PRODUCTS COMPANY. © 
Here are the facts about Sleep- 
master Dr. Mattlson mattress and 
box spring. Sheet. Appl. au- 
thor: A. R. Gennet. © ISMarSk: 
KK95920. 

SMITH, ELLISON CURTIS, sole owner, 

JET'S BRAND COOK'ERS DIVISION, JET'S 
BRAND PRODUCTS. SEE Jet's Brand 
Products. 

SMITH, FLORENCE K0N0, ALEXANDER KONO 
AND BLANCHE KONO, d.b.a. KONO MANU- 
FACTURING COMPANY. SEE Kono Manu- 
facturing Company. 

SMITH, J. ANTHONY. © 

This is your profit-sharing dividend 
card. (Various items) © 12Mar5"3; 
KK926k7 . 

SMITH, J. MCDONALD. © 

Happy Habi train Gold Star Express. 
(Children's incentive game) Post- 
er. © l8Mar5k; KK95897. 

SMITH, LAWRENCE BEALL. 

He gave us the age of light. SEE 
General Electric Company. 

New paths for education. SEE Gen- 
eral Electric Company. 

SMITH (ROBERT) MANUFACTURING COMPANY. 
INC. © 

New improved Nylon Dip containing 
avasol, for washing nylons. Net 
wt. 5 ozs. Label. Appl. author: 
Robert Smith. © 20Feb52; KK93378. 

SMITHERS (V. L.) LABORATORIES. © 
Oasis non-spillable water. Amazing 
new floral base for better flower 
arrangements. Label. Appl. au- 
thor: Ralph Gross Advertising, 
inc. ©7Mar5k; KK9669I. 

SNOW (F. H.) CANNING COMPANY, INC. © 
The story of Snow's. (Food) 29 p. 
© 2l + Mar5k; KK95365. 

SNYDER, HARRY, ROBERT SEGIL, ROBERT 
LEBENDIG AND THEODORE WILLIAMS, 
composing the partnership SO-EZE 
COMPANY. SEE So-Eze Company. 

SNYDER'S BAKERif SERVICE, INC. © 
All-purpose concentrate. (Food 
composition) Label. © 6Janb'k; 
KK93111. 

SO-EZE COMPANY. 

So-Eze, the sew-easy shirt. Label. 
©So-Eze Co., a partnership com- 
posed of Robert Segil, Robert Le- 
bendlg, Theodore Williams & Harry 
Snyder; 29Mar5k; KK9706k. 

SOPHIE MAE CANDY CORPORATION. © 
Sophie Mae peanut brittle. One 

pound net. Label. Appl. author: 
Ray Holzbauer. © 10Apr53; 
KK95klO. 

SOSTRIN FOOD PRODUCTS. © 

Mrs. Sostrin's Sta-Trim wheat and 
soya pure egg noodles. Net wt. 
8 oz. Label. © 15Mar5k; 
KK9k76k. 

SOUTH BEND LATHE WORKS. © 

Compare the value. Bulletin 5332 D. 

Folder. © l8Dec53; KK9255O. 
The improved South Bend 7" bench 
shaper. Bulletin 5ko8D. Folder. 
©2Feb5k; KK93koJ+. 



100 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



SOUTH BEND LATHE WORKS. Cont'd. 
Improved South Bend 10-inch lathes. 
Bulletin 5402. Folder. 
© 26Mar5l)-; KK95238. 
Improved South Bend 10-inch lathes. 
Bulletin 5lj.02D. Folder. 
© 26Mar5l4.; KK95239* 
March, April special. Bulletin 
51+1]+. Folder. © lMar5l+; 

KK91+337. 
Outstanding values for a limited 

time only. Bulletin SlA5» Fold - 

er. © HtMay^; KK96633. 
South Bend 11+ l/2 n precision lathes. 

Catalog 5U22. Folder. 

© U+Jun5l+; KK97679. 
South Bend 7" precision shaper. 

Catalog 5I4J.7. Folder. 
© 2l+May5]+; KK97268. 
South Bend special armature lathe 

kit, for truing and undercutting 

automotive armature commutators. 

Bulletin 5I+I6D. Folder. 

© llJun5i+; KK97678. 
South Bend 10" precision lathes. 

Catalog 5337- Folder. 

© lBJan5l+ (in notice: 1953); 

KK93273. 
SOUTH PACIFIC CANNING COMPANY. © 
Miss Tuna. Fancy solid pack tuna 

[fish] Contents 7 oz. avoir. La- 
bel. Appl. author: Othello 

Michetti. © 22Mar5J+; KK95383. 
SOUTH SHORE PACKING CORPORATION. © 
Feed the kitty bucket bank. Spanish 

olives. Net wt. 6 oz. Label. 

© 2Jan5l+; KK9563L 

SOUTHERN DIVISION, BORDEN COMPANY. 
SEE Borden Company. 

SOUTHERN EQUIPMEMT COMPANY. © 

Ifseen in the book of Who's who. 
(Stainless steel food serving 
equipment) (In Institutional 
feeding & housing, Mayl?54-» p. 
22-FH. ©lMay5ft; KK9611+9. 

c^oTTTOERN TEXTILE AND SUPPLY COMPANY. © 
S °?™ra^d [furniture] upholstery 

pricing chart. Poster. Appl. 

author: Jarrell P. Hogan. 

© 8Mar5l+; KK9513L 

SOUTHERN YELLOW PINK. © 

Build it to last with scientifically 
seasoned Yellow Pine, ^wnber) 
(In the Daily times herald, Dallas, 
Apr. 11, 1954, P- 6 Appl. au- 
thor: Erie Racey & Associates. 
©HApr5l+; KK955U-7. 
Build strong for tomorrow, *^ h Spib 
K rade marked Southern Yellow Pine. 
TLumber) (In the Dallas times 
herald, June 13, 195U-, P« 5> 
Appl. author: Erie Racey & Associ- 
ates. ©13Jun5l4-; KK97675. 
Don't buy blind, you have a choice, 
and this choice is important to 
you. (Lumber) (In the Dallas 
morning news, Apr. 25, 1954-, P« 
1^) Appl. author: Erie Racey & 
Associates. © 25Apr5l+; KK961+95. 

Get the facts about Southern Yellow 
Pine. (Lumber) (In the Daily 
times herald, Dallas, Mar. ll+, 
p. k) Appl. author: Erie Racey 
& Associates. © ll+Mar5l+; 
KK95915. 

Is this to be your home? (Lumber) 
(In the Sherman democrat. Sherman, 
Tex., May 26, 1951+ , P« 9) Appl. 
author: Erie Racey & Associates. 
© 16May5l|; KK9675«. 

May we drive home a point? (Lumber) 
(In the Dallas morning news, Mar. 
28, 1954, p. 6) Appl. author: 
Erie Racey & Associates. 
© 28Mar5l+; KK95I+98. 



What the Southern Pine Inspection 
Bureau grade marks mean to you. 
(Lumber) (In the Dallas morning 
news) Appl. author: Erie Racey 
& Associates. © 30May5i+; KK97157* 

SOUTHLAND DEVELOPERS, INC. © 
Skycrest Terrace. (Letterhead) 
Label. Appl. author: George F. 
Blair. © 19Mar51|; KK91+901. 

SOUTHWESTERN STAMP WORKS. © 

In 2 minutes including photography, 
make a Tamperpruf photobadge. 
Sheet. © 30Dec52 (in notice: 
1953); KK93360. 

SPARK-0-BRITE COMPANY. © 

Spark-0, what a wonderful glass 
cleaner, spray on, wipe off. La- 
bel. Appl. author: Gordon E. 
Hill. © 19Mar51; KK9259L 
Spark-Oh king clean-all, all-purpose 
household cleaner. 6 oz. Label. 
Appl. author: Gordon E. Hill. 
© 10May51; KK92592. 

SPAULDING BAKERIES, INC. © 

Spaulding table queen enriched 
bread. Net wt. 1 lb. Label. 
© Il+May5l+; KK97020. 

SPECIALLOY, INC. © 

Specialloy electric furnace alloy 
products. Pamphlet. Appl. au- 
thor: Mitchell Silverstein. 
© 1+Kar5l+; KK95898 . 

SPECIALTY ADVERTISING SERVICE, INC. © 
Aunt Hannah's mystery jig saw. En- 
riched Aunt Hannah's bread. Card. 
Appl. author: Robert L. Weil. 
© 9Nov53; KK93873. 
Baltimore Orioles enriched Tip-Top 
is better bread. Label. Appl. 
•author: Robert L. Weil. 
© 10Feb5i+; KK93872. 
Circus bandleader; Jerry the jug- 
gler; Circus ringmaster. Tip-Top 
is better bread. Folder. Appl. 
author: Robert L. Weil. © lMar51+; 
KK95I+69. 
Cisco Kid collector's album for 

County Fair bread pictures. Fold- 
er. Appl. author: Robert L. 
Weil. © 27Feb53; KK93876. 

Flippy the seal; Skating bear; Topsy 
the tiger. Tip-Top is better 
bread. Folder. Appl. author: 
Robert L. Weil. © lMar£l+; KK951+70. 

Howdy Doody frozen treats ice cream 
circus jig saw. No. 1. Label. 
Appl. author: Robert L. Weil. 
©30Se P 53; KK93875. 

Howdy Doody ice cream circus jig saw 
trading cards. Poster. Appl. 
author: Robert L. Well. 
© 30Sep53; KK93871).. 

Howdy Doody play money. Doodyville 
bank. (Flour) Sheet. Appl. au- 
thor: Robert L. Weil. © 210ct53; 
KK965V7. 

Howdy Doody Poll-Parrot magic eye 
picture. (Shoes) Card. Appl. 
author: Robert L. Weil. 
© 22Jul53; KK93882. 

Know your states of the United 

States of America. Enriched Tip- 
Top is better bread. Card. 
Appl. author: Robert L. Weil. 
© i9Aug53; KK93880. 

Larry the lion; Circus animal train- 
er; Circus strong man. Tip-Top is 
better bread. Folder. Appl. au- 
thor: Robert L. Weil. © lMar51+; 
KK951J-67. 

New York Yankees. Enriched Tip-Top 
Is better bread. Label. Appl. 
author: Robert L. Weil. 
© 10Feb5l+; KK95302. 



Tip-Top acrobat; Tight-rope queen; 

Mr. Big and Mr. Small. Tip-Top 

is better bread. Folder. Appl. 

author: Robert L. Weil. © lMar51+; 

KK95468. 
Tip-Top Circus Big-Top. (Bread) 

Display poster. Appl. author: 

Robert L. Weil. © IMar5l+; 

KK951+71* 
Tip-Top Cisco Kid and Pancho jig saw 

puzzle. Enriched Tip-Top is bet- 
ter bread. Card. Appl. author: 

Robert L. Weil. © 22Sep53; 

KK93879. 
Tip-Top mystery jig saw. Enriched 

Tip-Top is better bread. Card. 

Appl. author: Robert L. Weil. 

© 28Sep53; KK93878. 
Tip-Top toy town truck. (Bread) 

Card. Appl. author: Robert L. 

Weil. © 15Feb5l+ (in notice: 

1953); KK93877. 
Vee-D-X antenna rotator. La Pointe. 

Cards. Appl. author: Robert L. 

Weil. © 29Sep53; KK93«83. 
Weather-Bird Pinocchlo tell the 

truth club. (Shoes) Card. 

Appl. author: Robert L. Weil. 

© 10Apr53; KK93881. 

SPECIALTY PRODUCTS COMPANY. 

Mystic age-teller. Card. © Ronald 
D. Morgan, d.b.a. Specialty Prod- 
ucts Co.; 22Apr5l+; KK96373. 
Smart pills. Contents: Candy. 
(Novelty) Label. © Frank B. 
Taylor, d.b.a. Specialty Products 
Co.; 2Jun5i+; KK9727L 
Stupid pills. Contents: Candy. 
(Novelty) Label. © Frank B. 
Taylor, d.b.a. Specialty Products 
Co.; 23Feb5l+; KK9I+OO9. 

SPECO, INC. © 

Speco Chill-It keeps food cold for 
hours. (Chemical gelatin used as 
canned ice) Sheet. Appl. au- 
thor: Arthur Cleland Palm. 
© 9Apr5l+; KK953H. 

SPEED CUEEN CORPORATION. © 

Speed Queen, the royal family of 
home laundry equipment. Folder. 
Appl. author: Robert A. Murray. 
© 2IMar5i+; KK955°U. 

SPENCE ENGINEERING COMPANY, INC. © 
Spence, the advanced method of tem- 
perature control. Type E2T100 
[and] ET150. Folder. Appl. au- 
thor: William A. Cather, III. 
©1+Jan5lu KK927X9. 

SPENCER INDUSTRIES, INC. © 

Signs and letters are good salesmen. 
Catalog no. 1+2. 88 p. Appl. au- 
thor: John M. Doyle. © 6 Jan $2+; 
KK92£l+9 • 

SPIEGEL, INC. © 

Stop, notice how this machine has 
been threaded at the factory. 
Model 752.70. Folder. Appl. 
title: Instructions for sewing 
machine. © 17May5l+; KK96821. 

SPIRELLA COMPANY. © 

Fashion begins with Spirelette [lin- 
gerie] Folder. Appl. author: 
William Robert Galbraith. 
© 19May5l+; KK97OO3. 

SPRING-0-LAT0R MANUFACTURING COMPANY. 
Style in motion. (Footwear parts) 
Folder. ©Maxwell Sachs, d.b.a. 
Spring-0-Lator Mfg. Co.; 10Nov53, 
KK951°9. 

SPROUT, WALDRON AND COMPANY, INC. © 
Pneumatic bulk feed truck. Bulletin 
113. (Machinery) Sheet. 
© !5Jan5l4.; KK93383. 



1954 



COMMERCIAL PRINTS AND LABELS 



101 






SQUIRT COMPANY. © 

America's smooth operators serve 
Squirt, the smo-o-o-thest mix in 
the country. (Non-alcoholic bev- 
erage) (In Patterson's California 
beverage gazetteer, Feb. 1 Q 54» P» 
55) ©28Jan5l4.; KK95533. 



Another Squirt first. The new Tar- 
ton-Carton. (Non-alcoholic bever- 
age) (In Mid-Continent bottler, 
Feb. 1954, P. 21) © 3Feb5i4_; 
KK95532. 

The customer who asks for Squirt, 
says Philip Brezicka ... wants 
Squirt served in the bottle. (Non- 
alcoholic beverage) (In Patter- 
son's California beverage gazette- 
er, Apr. 19514-, p. 62-A) 
© 30Mar5l4.; KK976H4.. 

The customer who asks for Squirt, 
wants Squirt served in the bottle. 
(Non-alcoholic beverage) (In the 
Metropolitan beverage journal, 
Feb. 1954» P« k) © 1+Feb5lj.; 
KK9553L 

How Squirt influences people and 
wins sales. (Non-alcoholic bever- 
age) (In the American bottler, 
blue book ed., spring 1954> P« 59) 
© 19Apr5l+; KK97613. 

If sweet soft drinks leave you 
thirsty, switch to Squirt. (In 
Look, June 1, 1951+, p. 95) 
© l8May5l}.; KK97615. 

STA-WHIP, INC. © 

Sta-Whlp dessert topping. 6 fl. oz. 
net. Label. © 15Mar52; KK97I4.78. 

STAGG DISTILLING COMPANY. © 

Proud is the word for Old Stagg. 
America's largest-selling straight 
Kentucky bourbon. (In the Wash- 
ington post and times herald, 
Washington, D. C. , Feb. 9, 195^» 
p. 15) Appl. author: Grey Adver- 
tising Agency, inc. © 9Feh<jk; 
KK96093. 
13 billion drinks can't be wrong. 
Old Stagg Kentucky straight bour- 
bon. (In Seaboard beverage Jour- 
nal, Apr. 195U» P» 32) Appl. au- 
thor: Grey Advertising Agency, 
inc. © lApr5l4.; KK96086. 

What glass holds 2,000,000 barrels 
of experience? Old Stagg, Amer- 
ica's top straight Kentucky bour- 
bon. (In Buckeye tavern, Mar. 
19514., p. 9) Appl. author: Grey 
Advertising Agency, inc. 
© 15Mar5l4.; KK96889. 

STALEY MILLING COMPANY. © 

Full Pail 18 0/0 dairy feed. 50 lbs. 
net. Label. Appl. author: Bo- 
zell & Jacobs. © 22Jun53; 
KK92639. 

Staley chick Atoms. 56 lba. net. 
(Poultry feed) Label. Appl. au- 
thor: Bozell & Jacobs. © 12Feb5lj.; 
KK937«2. 

Staley grower Atoms. 50 lbs. net. 
(Poultry feed) Label. Appl. au- 
thor: Bozell & Jacobs. © 3May5l|_; 
KK96686. 

Staley pullet Atoms. 5° lbs. net. 
(Poultry feed) Label. Appl. 
author: Bozell & Jacobs. 
© Uun5lj.; KK97591+.. 

STANDARD BRANDS, INC. © 

Tender Leaf brand orange pekoe and 
pekoe cut black tea. 16 tea bags. 
Net wt. 1 1/1| oz. Label. 
© 9Feb5l4_; KK9I4.322. 

Tender Leaf orange pekoe and pekoe 
black tea. Save 5^ on regular 
price of this package. 1/1+ lb. 
net wt. Label. © 28Dec53; 
KK92678. 



STANDARD ENGINEERING AND MANUFACTURING 

COMPANY. © 

Stemco HOley iron (perforated hanger 
iron) Label. Appl. author: Har- 
vey M. Olmstead. © 13Feb5l4.; 
KK9377?. 

Stemco Holey iron (perforated hanger 
iron) Folder. Appl. author: 
Harvey M. Olmstead. © 21 Apr 5]+; 
KK957J+6. 

STANDARD OIL COMPANY (INDIANA). © 
Home heating discovery completely 
prevents clogging of oil burner 
parts ... Sta-Clean, new standard 
furnace oil. (In Chicago daily 
tribune, Jan. 12, I95I4., p. 16) 
Appl. author: McCann-Erickson, 
inc. © 12Jan5lj.; KK92699. 

It's got live power. New Standard 
premium gasoline designed for 
knock-proof performance ... [Fig- 
ure of deer] (In the Wall Street 
journal, Apr. 6, I95I+, p. 5) 
Appl. author: McCann-Erickson, 
inc. ©Standard Oil Co. (Indiana), 
(in notice: Standard Oil Co.); 
6Apr5l+; KK95&11* 

The makers of famous De-icer non- 
stalling gasoline announce new 
Standard premium gasoline. (In 
Chicago daily tribune, Mar. 5, 
19514., p. 16) Appl. author: 
McCann-Erickson, inc. © Standard 
Oil Co. (Indiana), (in notice: 
Standard Oil Co.); 5Mar5l).; 
KK9I4.II4.6. 

Standard Oil Laboratories now have 
created a great new motor oil ... 
Can save you up to two gallons of 
gas in a tankful. New Super 
Permalube. (In Chicago daily 
tribune, Apr. 16, 1954. P« 20) 
Appl. author: McCann-Erickson, 
inc. ©Standard Oil Co. (Indiana), 
(in notice: Standard Oil Co.); 
l6Apr5l4.; KK96OI3. 

With remarkable De-Icer additive, 
new Standard premium does what 
no other gasoline will do. (In 
Chicago daily tribune, Jan. 8, 
I95I4., p. 20) Appl. author: 
McCann-Erickson, inc. © 8Jan5i4-; 
KK92700. 

STANDARD RESEARCH, INC. © 

FPR cream with lanolin. Nail pol- 
ish remover and cuticle softener. 
Net wt. 1 oz. ctubei Label. 
© l8Jan5l4.; KK93781. 
FPR cream with lanolin. Nail pol- 
ish remover and cuticle softener, 
complete with FPR wonder brush. 
Net wt. 1 oz. [Carton] Label. 
© I8jan5l4.; KK93780. 

STANLEY HOME PRODUCTS, INC. © 

Anti-enzyme action ammoniated tooth 
paste. Stanhome. Net wt. 3 oz. 
[Carton] Label. © l8Mar5L|.; 

KK95295. 

Anti-enzyme action ammoniated tooth 
paste. Stanhome. Net wt. 3 oz » 
[Tube] Label. © lSMar5l4.; 
KK95296. 

Beauty lotion for lovelier skin. 
Stanhome. 8 fl. oz. Label. 
© 28Dec53; KK93921. 

Chairman shaving cream. Stanhome. 
6 lA oz. Label. © 28Dec53; 
KK93923. 

Cool-A-Ped foot lotion. Stanhome. 
Net contents 8 fl. oz. Label. 
© 15May5l4.; KK97O9O. 

First in popularity for in-the-home 
shopping. Stanhome. (Housekeep- 
ing aids) (In Ladies' home jour- 
nal, Feb. 195l+» P- 1+- of cover) 
© 27Jan5l4.; KK9324I. 

New squeeze mop to sponge your 
floors clean. Stanhome. Label. 
© 5Apr5l4.; KK95288. 



One reason why Stanley hostess 
parties rank first in popularity 
... Wonderful work-savera for 
the care of your floors. Stan- 
home. (In Life, May 3, I95I4., p. 
106) © 29Apr5l4.; KK96080. 

Shampoo & scalp brush. Stanhome. 
Label. © 19Feb5l4.; KK93922. 

Shop for quality plus houskeeping 
aids, at Stanley hostess parties. 
Stanhome. (In Good housekeeping, 
Feb. I95I4., p . 152) ©25Jan5l4.; 
KK93H6. 

Shop for quality plus personal 
grooming aids at Stanley hostess 
parties. Stanhome. (In Good 
housekeeping, May I95I4., p. H4.5) 
© 23Apr5l|.; KK96081. 

Stanley beauty brush for facial mas- 
sage. Stanhome. Label. 
© 8Mar5l4.; KK9I4238. 

Stanley E Z waxer. Stanhome. Label. 
© 30Decb'3; KK9321(.2. 

Stanley Home Products permanent wave 
refill, use 3 ways. Stanhome. La- 
bel. © 16Dec53; KK92923. 

Stanley Home Products permanent 
wave, use 3 ways. Stanhome. La- 
bel. © l6Dec53; KK92922. 

Stanley moth prevention service. 
Stanhome. Folder. © I5JUI53; 
KK97283. 

Stanley W's vitamins & minerals. 
100 tablets. Stanhome. 
©l4Mar5l4.; KK9I+239. 

Tarnish remover cleans silver in- 
stantly, without rubbing. Stan- 
home. Net contents 1 pt. Label. 
© lSep53; KK9578I4.. 

Waving lotion. Stanhome. I4. fl. oz. 
Label. © l6Dec53; KK92368. 

Your friendly Stanley dealer really 
needs no introduction. Stanhome. 
(Household cleaning products & 
personal grooming aids) (In Life, 
Mar. 8, I95I4., p. 13D © 5Mar5lj.; 
KK914-136. 

Your Stanley dealer is your neighbor 
and your friend. Stanhome. Card- 
board fan. © l^Mar^l;; KK96378. 

STAR METAL MANUFACTURING COMPANY, 

INC. © 

Star Metal all-metal welded stain- 
less steel refrigerators. Catalog 
R-l. Folder. © lApr5lj.; KK96512. 

STARK, BLANCHE, AND THE ESTATE OF 
JEROME J. STARK, forming the 
partnership J. J. STARK COMPANY. 
SEE Stark (J. J.) Company. 

STARK (J. J.) COMPANY. 

Atlas Line. (Foreign language 
greeting cards) Label. Appl. 
author: Card Masters, inc. © J. 
J. Stark Co., a partnership con- 
sisting of Blanche Stark & the 
estate of Jerome J. Stark, de- 
ceased; & Gerson Bros., inc.; 
lJan5l4-; KK914-553. 

STARK, JEROME J., ESTATE OF, AND 

BLANCHE STARK, forming the partner- 
ship J. J. STARK COMPANY. SEE 
Stark (J. J.) Company. 

STATE FARM INSURANCE COMPANIES. 
America's most prized car emblem 
now does 2 jobs. It marks care- 
ful drivers, protects you on the 
road. (In Collier's, Feb. £, 
19!?l4-, p- i?) Appl. author: Need- 
ham, Louis & Brorby, inc. 
© State Farm Insurance Cos. (in 
notice: SFM, State Farm Mutual); 
22Jani>'ij.; KK93193. 

STATE FARM MUTUAL. © 

New safety insignia, for careful 
drivers only. (Automobile insur- 
ance) (In the Progressive farmer, 
Jan. 19514., p. 115) Appl. author: 
Needham, Louis & Brorby, inc. 
© 15Dec53; KK936OO. 



102 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



STATE LINE SERVICE, INC. © 

Here's how you can save time, trou- 
ble and temper. Octo-clip. Pam- 
phlet. © lFeb5l4.; KK93276. 

STEARNS AND POSTER COMPANY. © 

Mountain Mist needle-easy Glazene 
filling for quilts. 1 lb. 3 oz. 
(Patterns) Label. Appl. authors 
Frederick J. Hooker. © 23Mar5l|.: 
KK95479. 

STECKLER, DONALD M., LEE STECKLER AND 
NAT P. STECKLER, d.b.a. E-Z Prod- 
ucts. SEE E-Z Products. 

STECKLER, LEE, NAT P. STECKLER AND 
DONALD M. STECKLER, d.b.a. E-Z 
Products. SEE E-Z Products. 

STECKLER, NAT P., LEE STECKLER AND 
DONALD M. STECKLER, d.b.a. E-Z 
PRODUCTS. SEE E-Z Products'. 

STEPHENS, RICHARD GERRARD. © 

Ole Tom Texan says ... Armstrong's 
floor covering, formica, Cook's 
paints and varnishes ... Post 
card. © 19Feb5lj.; KK93769. 

STERILEK COMPANY, INC. © 

Eve cleansing tissues. 1+.00 single 
sheets, 200 2-ply tissues. La- 
bel. Appl. author: Mitchell 
Studios. © 3Feb5lj.; KK93297. 

STERLING BREWERS, INC. © 

This song sings best when drinking 
Sterling mellow beer. X95J4.-55 
calendar. Appl. author; R. Lloyd 
Smith. © lFeb54; KK95l|48. 

STEVENS FIREPLACE LOG CORPORATION. © 
Pak-A-Fyr; no kindling, long burn- 
ing. Label. © 12Feb5lj. (in no- 
tice; 1953); KK93716. 

STIFFEL COMPANY. © 

No[j] 9587, 9592, 9598 [and] 9590. 
(Lamps) Sheet. Appl. authors 
Edwin I. Cole. © l+Ja^l^; KK9I45I4.6. 

Signature Th; A. Stiffel lamps. 
Spring 195J+. Sheets. Appl. au- 
thor: Edwin I. Cole. © l^Ja^lj.; 
KK95569. 

STILLER, BENJAMIN, d.b.a. OJJIKEY 
MANUFACTURING COMPANY. SEE Quikey 
Manufacturing Company. 

STOCKWELL, JAMES R. © 

Dern site csiC3 better than Si had. 
(Tooth pick containers) Label. 
© lOMar^; KK95133- 

STOFFEL SEALS CORPORATION. © 

Your brand name at the point of sale 
commands consumer attention and 
better price. Stoffel [poultry] 
seal-tags. Sheet. Appl. authors 
John B. Betti. © 15May5l).; 
KK96 814.7. 

STONE, N. G. , S. Z. GORDON AND MELVIN 
J. GORDON, forming the co-partner- 
ship MANCHESTER HOSIERY MILLS. SEE 
Manchester Hosiery Mills. 

STOREY, ALFRED ANTHONY, sole owner 
C-R-I CONTROL COMPANY. SEE C-R-I 
Control Company. 

STORM ADVERTISING COMPANY, INC. 
Super drug stores. SEE Key Drug 
Company. 

STORZ BREWING COMPANY. © 

Girls, it's here. Storz-ette, the 
original beer for women. 
© 290ct53; KK95963. 
I just knew someone would do it. 
Storzette. (In Evening tribune, 
San Diego, Calif., Nov. 2, 1953, 
p. a-io) ©2Hov53; KK95965. 

New Storzette is strictly for the 
girls. © 12Nov53; KK95962. 



New Storz-ette, the first beer cre- 
ated exclusively for women, (In 
the San Diego union, San Diego, 
Calif., Oct. 25, 1953, p. C-3) 
©250ct53; KK9596I4.. 

Now a calorie controlled beer, 
created exclusively for women. 
Storz-ette. (In Evening tribune, 
San Diego, Calif., Nov. 5, 1953, 
p. a-28) © 5Nov$3; KK95966. 

STRAYHORN, ERVIN. © 

Water Webs. (Devices to assist 
swimmers) Sheet. © !Mar5l+; 
KK9I4.I94. 

STREET (R. R. ) AND COMPANY, INC. © 
The extractor rinse permits the use 
of the two-bath method, while 
awaiting installations of combin- 
ation washer-extractors. S886-106. 
(Dry cleaning soap) (In National 
cleaner & dyer, Jan. 1954, P« 101) 
Appl. author: Paul V. Warren. 
© 2Jan5i+ (in notice: 1953 ) J 
KK97191. 
For near elimination of wet clean- 
ing, in plants not equipped with 
combination washer-extractors. 
S886-39. (Dry cleaning soap) (In 
National cleaner & dyer, June 
1953) Appl. author: Paul V. War- 
ren. © 20May53; KK9719O. 

STRESAMIN VITAMIN COMPANY. 

Stresamin, each capsule provides the 
following ascorbic acid ... Con- 
tents 100 capsules. Label. 
© Harry Curtis Rice, d.b.a. Stres- 
amin Vitamin Co.; i^Iay53; KK93602. 

STROHMEYER AND ARPE COMPANY. © 

Announcing a marriage of extra-pre- 
mium quality to a most distin- 
guished brand name. Marie Elisa- 
beth imported olives. Sheet. 
© 27May5i|-: KK96878. 

STUDEBAKER CORPORATION. 

Certified used cars. Poster. 
© Studebaker Corp. (in notice: 
Studebaker); lApr5lj.; KK9581+2. 

SUN HARBOR PACKING COMPANY. © 

Purr brand all tuna, red meat pet 
food. Contents 6 1/2 oz. avoir. 
Label. Appl. author: Alfred 
Clark. © 21May54; KK97161+.. 

SUN OIL COMPANY. © 

Sunoco automatic transmission serv- 
ice. Use Sunoco transmatic fluid. 
Poster. Appl. author: Albert By- 
ron Saxman. © 15Apr5^: KK95538. 

SUNBEAM CORPORATION. © 

Entirely new and sensational, never 
before an appliance like this. 
Sunbeam controlled heat automatic 
frypan. (In the Saturday evening 
post, Mar. 27, 195U, p. 11) 
Appl. author: Albert E. Widdi- 
field. © 2l|Mar5ij.; KK96258. 
Give him a Sunbeam Shavemaster, the 
one that shaves closer ... (In 
the Saturday evening post, Dec. 12, 
1953, P. 60) Appl. author: Albert 
E. Widdifield. © 9Dec53; KK9I4982. 
Give Sunbeam, the best electric ap- 
pliances made, and you give the 
finest. (In the Saturday evening 
post, Dec. 5, 1953, p. 8-9) 
Appl. author: Albert E. Widdi- 
field. ©2Dec53; KK9I4969. 
In 1952, more men have switched to 
Sunbeam Shavemaster than ever be- 
fore in shaver history. (Electric 
razor) (In Life, Oct. 6, 1952, p. 
22) Appl. author: Albert E. 
Widdifield. © 30ct52; KK9I4.686. 
The most wanted gift. More men have 
switched to Sunbeam Shavemaster. 
(Electric razor) (In the Saturday 
evening post, Dec. 13, I952, p. 
63) Appl. author: Albert E. 
Widdifield. © 10Dec52; KK9I4.687. 



New Sunbeam automatic Coffeemaster 
is your assurance of a perfect 
cup of coffee every time. [Ethel 
and Albert holding cups of coffee] 
(In the Saturday evening post, 
Nov. 7, 1953, p. 71) Appl. au- 
thor: Albert E. Widdifield. 
© 1+NOV53; KK9U972. 

New Sunbeam automatic Coffeemaster 
is your assurance of a perfect cup 
of coffee every time. [Ethel and 
Albert with heads together] (In 
the Saturday evening post, Sept. 
26, 1953, p. 112) Appl. author: 
Albert Widdifield. © 23Sep53; 
KK9I497I4. 

New Sunbeam automatic cooker & deep 
fryer does more things better. 
(In the Saturday evening post, 
Nov. 29, 1952, p. 63) Appl. au- 
thor: Albert E. Widdifield. 
© 26 Nov 52; KK9I4.688. 

New Sunbeam automatic Mixmaster 
Junior ... The perfect gift for 
Mother's Day ... (In the Satur- 
day evening post, May 2, 1953» P- 
96) Appl. author: Albert Widdi- 
field. ©29Apr53; KK9I4.992. 

Now, Sunbeam lightweight steam or 
dry iron. (In Good housekeeping, 
July 1952, p. 22) Appl. author: 
Albert E. Widdifield. © 20Jun$2; 
KK9l|985. 

Now, the sensational new Sunbeam 
lightweight steam or dry Iron. 
( In the Saturday evening post, 
July 12, 1952, p. 50) Appl. 
author: Albert E. Widdifield. 
© 9Jul52; KK91+9814.. 

Only I4. million men have switched to 
this latest model Sunbeam Shave- 
master. (Electric razor) (In the 
Saturday evening post, Apr. 17, 
19514., p. I2I4.-I25) Appl. author: 
Albert E. Widdifield. © ll^Apr'jli; 
KK96260. 

Only Sunbeam automatic Mixmaster 
gives you all these advantages ... 
Sunbeam toasts with radiant con- 
trol ... (In Life, Apr. II4, 1952, 
p. 19) Appl. author: Albert E. 
Widdifield. © llApr52; KK9I4.988. 

Only Sunbeam Shavemaster has the 
big smooth single head and power- 
ful 16 bar armature real motor ... 
Just the gift for dad ... ( In the 
Saturday evening post, June 13, 
1953, P. 2) Appl. author: Albert 
E. Widdifield. © 10Jun53; 
KK9I4.99I. 

Only Sunbeam Shavemaster has the 
big smooth single head and power- 
ful 16 bar armature real motor ... 
Most dealers are prepared ... 
(In the Saturday evening post, 
Sept. 19, 1953, p. 90) Appl. au- 
thor: Albert Widdifield. 
© l6Sep53; KK9I499O. 

Only Sunbeam Shavemaster has the 
big smooth single head and power- 
ful 16 bar armature real motor ... 
See your ... dealer. (In the 
Saturday evening post, Nov. 1I4, 
1953, P- 69) Appl. author: 
Albert E. Widdifield. ©HNov53; 
KK9I497I. 

Only Sunbeam Shavemaster has the 
bigger, single smooth head and 
the lightning-fast single cutter. 
(Electric razor) (In the Satur- 
day evening post, Sept. 27, I952, 
p. 8l) Appl. author: Albert E. 
Widdifield. © 2l4.Sep52; KK96350. 

Only Sunbeam Shavemaster shaves 
closer and faster than any other 
method, wet or dry. (In the Sat- 
urday evening post, Sept. 27, 
1952, p. «0) Appl. author: Al- 
bert E. Widdifield. © 2i).Sep52; 
KK96351. 



1954 



COMMERCIAL PRINTS AND LABELS 



103 



Only the new Sunbeam Mixmaster gives 
you all these advantages. Lighter 
... cakes. (In Life, Sept. 15, 
1952, p. 132) Appl. author: 
Albert E. Wlddl field. © 12Sep52; 
KK9I4.983. 

Only the Sunbeam toasts 'with radiant 
control. [Candle and cup of coffee 
to left of toaster] (In Life, Dec. 
15, 1952, p. 69) Appl. author: 
Albert E. Wlddifield. © 12Dec52; 
KK9I1993. 

Only the Sunbeam toasts with radiant 
control. [Red and yellow flowers 
to left of toaster] (In the Sat- 
urday evening post, May 10, 195 2 , 
p. 58) Appl. author: Albert E. 
Wlddifield. ©7May52; KK9U.986- 

Only the Sunbeam toasts with radiant 
control that gives you the same 
uniform toast ... (In Good house- 
keeping, Oct. 1953, p. 10) Appl. 
author: Albert Wlddifield. 
©20Sep53; KK91+973- 

Sunbeam automatic Coffeemaster Is 
your assurance of a perfect cup 
of coffee every time. Sunbeam 
... Mixmaster ... (In Life, May 
5, 1952, p. 121) Appl. author: 
Albert E. Wlddifield. © 2May52; 
KK9I4.987. 

Sunbeam automatic Mixmaster Junior. 
... waffle baker. (In the Satur- 
day evening post, Nov. 28, 1955> 
p. 110) Appl. author: Albert E. 
Wlddifield. © 25Nov53; KK9IJ.97O. 

Sunbeam automatic Waffle Baker ... 
Egg cooker ... (In the Saturday 
evening post, Sept. 26, 1953, p. 
113) Appl. author: Albert Wlddi- 
field. ©23Sep53; 0:914.989. 

Sunbeam, the best electric appli- 
ances made. Sunbeam controlled 
heat automatic frypan. cFried 
eggss (In Good housekeeping, May 
1951;, P. 10) Appl. author: 
Albert E. Widdifield. © 20Apr5k: 
KK96259. 

Sunbeam, the best electric appliances 
made. Teach modern home -making 
methods with Sunbeam. cMixmaster, 
ironmaster & cooker & deep fryers 
(In Forecast for home economists, 
Feb. 1951;, p. 63) Appl. author: 
Albert E. Widdifield. © 17Jan5ii.: 
KK9l;98l. 

SUNDIAL SHOE COMPANY. © 

Easter parade in Sundial shoes, com- 
fort-crafted to fit your foot- 
print. (In Life, Mar. 29, I95I4., 
p. 75) Appl. author: Hoag & Pro- 
vandie, inc. © 29Mar5l4.; KK9I4.87I. 

For proud paraders at Easter and 
long after. (In Life, Apr. 5, 
I95I+, p. 7) Appl. author: Hoag 
& Provandie, inc. © 5Apr5lj.; 
KK95096. 

Go easy and breezy, Sundial shoes, 
comfort-crafted to fit your foot- 
print. (In Life, May 2^, 1951;, p. 
ij.1) Appl. author: Hoag & Pro- 
vandie, inc. © 2l + May5l(.; KK96768. 

Sundial captures the sweep and col- 
or of Carmen. (In Life, May 3, 
1954, P. 127) Appl. author: Hoag 
& Provandie, Inc. © 3May5k; 
KK96148. 

SUNKIST GROWERS, INC. © 

Sunkist oranges, best for eating, 
best for juice. 5 lhs. net. La- 
bel. © 3May5l(.; KK961;82. 

SUNNY TOGS OF CALIFORNIA. © 

The big idea of the year is small 
change. Small change Is a revo- 
lutionary new idea. (Children's 
wear) © 12May5l).; KK97238. 

The big idea of the year is small 
change. 2 dresses in one. [Mail- 
ing piece] Folder. © 12May5i+.; 
IGC97239. 



Small change, the big idea of the 
year. (Children's wear) Counter 
card. © 12May5i|; KK972I4.O. 

2 dresses in one. [Hand tags] 
Folder. © 12May5l;; KK97237. 

SUN-KISE, INC. © 

Sun-Rise beverages. MIn. contents 
fl. ozs. (Soft drinks) Label. 
9Mar5l).; KK9527I4.. 

SUNSHINE BISCUITS, INC. © 

The finest ever made, the finest 
cream-filled chocolate cookie you 
ever tasted. Sunshine Hydrox. 
(In Ladies' home journal, Jan. 
1950, p. 110) Appl. author: 
Cunningham & Walsh. © 2l±Deck<) 
(in notice: 1950); KK93657. 

The finest ever made. Two dainty 
chocolate cookies ... Sunshine 
Hydrox. (In Ladies' home journal, 
Feb. 1950, p. 80) Appl. author: 
Cunningham & Walsh. © 29Jan50; 
KK93658. 

Sunshine Hi Ho crackers. Baker's 
magic. (In Life, v. 29, no. 12, 
p. 110) Appl. author: Cunning- 
ham & Walsh. ©17Sep50; KK93656. 

Sunshine Hi Ho crackers. It's Sun- 
shine for finer flavor. (In Life, 
v. 28, no. 2, p. 7) Appl. au- 
thor: Cunningham & Walsh. 
© 8Jan50; KK93655. 

SUPER MARKET INSTITUTE, INC. © 
Advertising-promotion service. 
Prepared with the cooperation of 
McCall's magazine. Pamphlet. 
Appl. author: McMahon & Morse. 
Feb. 1951+. © 31Dec53; KK92916. 
Mar. 195lj.. © 2Feb5l|.; KK93298. 
Apr. I95I4-. © llMar5l|.; KK9I4.595. 
May 1954. © 2Apr5lj.; KK95IO6. 
June 1951;. © 26Apr5ij.; KK95826. 
July I95I4.. © 28May5lj.; KK97583. 

SUPERIOR LINOTYPE SERVICE. © 
How to color your own matrices, 
white on black. Folder. Appl. 
author: Frederick F. Simmons. 
© 28Apr5l|.; KK96696. 

SUPERIOR MANUFACTURING AND HOME SUP- 
PLY. © 

Super Scent home and car wafer keeps 
air fresh, destroys unpleasant 
odors anywhere. cDirections for 
using a Label. Appl. author: 
Albert T. Hennessey. © lMar51;; 
KK96ll;l. 

Super Scent home and car wafer keeps 
air fresh, destroys unpleasant 
odors anywhere. Floral bouquet 
... Display poster. Appl. au- 
thor: Albert T. Hennessey. 
KK96ll|.2. 

Super Scent home and car wafer, 

keeps air fresh, destroys unpleas- 
ant odors anywhere, clj. illus.; 
Instructions for displaying cartons 
(Household deodorizer) Label. 
Appl. author: Albert T. Hennessey. 
© lMar51;; KK9608I4.. 

SUPERIOR SUPPLY COMPANY. © 

Reference chart, air conditioning 
accessories. Net prices effective 
Mar. 1, 1951).. Sheet. Appl. au- 
thor; Paul Shapiro. © 8Mar51(.; 
KK9l;301. 

SUPPLKX CORPORATION. © 

Report no. 1. Proper design is vi- 
tal in flexible sprinklers. 
[Mailing piece] Folder. Appl. 
author: Mann-Ellis, inc. 
© 15Feb5l4.; KKJI+1J0. 

Supplex sells faster because it per- 
forms better. (Garden hose & 
sprinkler) (In Hardware age, Mar. 
h> 1954) Appl. author: Mann- 
Ellis, Inc. © i+Mar51 1 .; KK9435I. 



SURGITUBE PRODUCTS CORPORATION. © 

Surgitube, a twist and it fits. New 
jet speed bandage. Label. Appl. 
author: Louis Hochman. © lFeb54; 
KK93237. 
A twist and it fits, new jet speed 
bandage. White, no. 3« Con- 
tents 5 yards. (Seamless tubular 
gauze) Label. Appl. author: 
Louis Hochman. © 30Mar51;; 
KK91+872. 
A twist and it fits, new jet speed 
bandage. White, no. I4.. Con- 
tents 5 yards. (Seamless tubular 
gauze) Label. Appl. author: 
Louis Hochman. © 30Mar51;; 
KK9l;873. 

SUTHERLAND PAPER COMPANY. © 

1 dozen eggs. Design no. 97 • Ls.~ 
bel. Appl. author: Clifton T. 
Wilson. ©22Dec53; KK93526. 

SUTTON LAMPS, INC. © 

Lamp catalogue. Price list, effec- 
tive Mar. 1, 1951;. Pamphlet. 
Appl. author: Sam Ritter. 
© 25Mar51;; KK96389. 

SWAK WATCH CORPORATION. © 

An Ideal gift. Femina. Display 
poster. Appl. author: Harold 
Potter. © lApr51|.; KK96I76. 

An ideal gift. Junior antl-magnet- 
io. Display poster. Appl. au- 
thor: Harold Potter. © lApr5l).; 
KK96173. 

An ideal gift. Riviera. Display 
poster. Appl. author: Harold 
Potter. © lApr5i(.; KK96I7I4.. 

An ideal gift. Swak anti-magnetic. 
Display poster. Appl. author: 
Harold Potter. © lApr5ij.; KK96178. 

An ideal gift. Topper. Display 
poster. Appl. author: Harold 
Potter. © lApr54; KK96I75. 

An ideal gift on the wings of time. 
Display poster. Appl. author: 
Harold Potter. © lApr54; KK96I72. 

Noblesse; unbreakable crystal, fash- 
ionably styled ... Display post- 
er. Appl. author: Harold Potter. 
© 1 Apr 54; KK96I77. 

SWANN, DAMON J., d.b.a. HOUSE OF IDEAS. 
SEE House of Ideas. 

SWANS0N (C. A.) AND SONS. © 

TV dinner. Quick frozen turkey 
dinner. Label. Appl. authors: 
Eugene Ross & Richard E. Machamer. 
© 16Nov53; KK93233. 

SWISS FEDERATION OF WATCH MANUFACTUR- 
ERS. © 

And something new. [Bride & brides- 
maids; color] (In Life, Apr. 19, 
1951;, P« 125) Appl. author: 
Foote, Cone & Belding. © 16Apr54; 
KK96612. 

He's a specialist in pleasant sur- 
prises, clnterior jewelry store 
scenes (In Life, Mar. 8, 1951;, P. 
85) Appl. author: Foote, Cone & 
Belding. © 5Nar54; KK95263. 

New companion for an old timer. If 
he's like most men ... (In Look, 
Jan. 26, 1954, p. 72) Appl. au- 
thor: Foote, Cone k Belding. 
© 12Jan54; KK9307I. 

Parents are pretty smart too. [Col- 
or; boy's graduation] (In Farm 
journal, May I95I4., p. 73) Appl. 
author: Foote, Cone & Belding. 
© 12Apr54; KK96995. 

This is Everytown, U. S. A. (in 
the New York times, Jan. 5, 1954, 
p. 63) Appl. author: Foote, Cone 
& Belding. © 5Jan54; KK92628. 



104 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



SWIVELIER COMPANY, INC. © 

New Swivelier universally adjustable 
Dextra-LItes. Bulletin no. 13U 
effective October 1, 1953« (Flu- 
orescent lighting fixtures ) 
Appl. author: Nathan Rodney 
Schwartz. © 1Hov53; KK925OO. 

SYMONDS, HARRY J., AND THELMA L. 

SYMONDS, d.b.a. CHEM PRODUCTS COM- 
PANY. SEE Chem Products Company. 

SYMONDS, THELMA L. , AND HARRY J. 
SYMONDS, d.b.a. CHEM PRODUCTS 
COMPANY. SEE Chem Products Company. 



TAGDEN. © , 

Use only a very small amount. (Hand 
lotion) Label. Appl. title: 
Specific instructions label ... 
Tagden's On Location hand lotion. 
Appl. author: Don Alan Denny. 
© HJun5l4-; KK97171. 

TALMAN FEDERAL SAVINGS AND LOAN ASSO- 
CIATION OF CHICAGO. © 
To savers of money Talman says, peo- 
ple are more important than money. 
(In Chicago daily news, Dec. 29, 
1953, P- 35) ©29Dec53; KK92621. 

TALON EDUCATIONAL SERVICE. © 

The arm garter, made with a 4 inch 
Seam- thin Talon zipper. (Zipper 
design no. 1012S) Folder. 
© 3Dec53; KK92357. 
The eyeglass cases, made with three 
6 inch Seam- thin Talon zippers, 
and a 7 inch Seam-thin Talon zip- 
per. (Zipper design no. IO5OS) 
Folder. © 3Dec53; KK9235&. 
The jester boots, made with two 6 
inch Seam- thin Talon zippers. 
(Zipper design no. 1018 S) Fold- 
er. © 3Dec53; KK92355. 
The pixie set, made with a 5 inch 
Seam- thin Talon zipper, and a k 
inch Seam-thin Talon zipper. 
(Zipper design no. 1031S) Folder. 
© 3Dec53; KK9235U. 

TARTAN TOYS. 

5 educational games in one complete 
package. Label. Appl. author: 
Barbara Frances Crowe. © Roe 
Palmer Hendrick & James Francis 
Reynolds, d.b.a. Tartan Toys; 
2«Nov53; KK92883. 

TASH (AL) DYE WORKS. © 

The Dy-Gesters are now all stainless 
steel. (Tables & tanks) (In 
American drycleaner, v. 20, no. 
11, p. 57) Appl. author: R. J. 
Burke Advertising, inc. © lFeb5l| 
(in notice: 1953); KK9378J4-. 

TASTY BAKING COMPANY. © 

Tastykake, it's a hit. [Design no. 

16&] Poster. © Uun5U; KK9691A. 
Tastykake, pleasant dreams. [Design 
no. l6l] Poster. © Blar5lj.} 
KK9I4.IO5. 
Tastykake, popular platter. [Design 
no. 162] Poster. © lApr^lj.; 
KK95060. 
Tastykake, right answer. [Design 
no. 160] Poster. © lFeb5l+; 
KK931A3. 
Tastykake signals good eating. 
[Design no.] 159. Poster. 
©28Dec53 (in notice: 19514.) ; 
KK93000. 
Tasty-pie, best bite. [Design no. 
163] Poster. © lMay^; KK96014. 

TAYLOR, EDWIN M. © 

Produce of U. S. A. Taylor Made 
brand [fresh vegetables] Label. 
Appl. author: Archie Vazquez. 
© 22Mar54; KK91+.680. 



TAYLOR, FRANK B. , d.b.a. SPECIALTY 
PRODUCTS COMPANY. SEE Specialty 
Products Company. 

TAYLOR, RICHARD. © 

My husband keeps telling me to go 
to hell, by Ella Bentley Arthur. 
[Dust jacket] (Book) Label. 
© 8Mar5i+.; KK9I4.559. 

TAYLOR, STEWART. © 

Aerosol Hive-Bomb, the push-button 
bee smoker. Label. © lApr5lj.; 
KK95l|73. 

Introduces Taylor's Aerosol Hive- 
Bomb, the push-button bee smoker. 
Sheet. © lApr5l4.; KK96089. 

TAYLOR (THOMAS) AND SONS. © 

Elastic TayLoops and TayloRings in- 
spire novel vamp treatments. (In 
Boot and shoe recorder, Dec. 15, 
19S3, P- 18) Appl. author: Ralph 
A. Parker. © 15Dec53; KK9280I. 
Leather covered Shugor completes 
the all-leather shoe. (Shoe gor- 
ing) (In Leather and shoes, Dec. 
26, 1953, p. 128) Appl. author: 
Ralph A. Parker. © 26Dec53; 
KK92803. 
Shugor comfort, tunes in television 
scuffs for top reception. (Shoe 
goring) (In Boot and shoe record- 
er, May 15, 195l|., p. 73) A PPl« 
author: Ralph A. Parker. 
©15May5lj.; KK97^16. 
Shugor has the edge on fit and com- 
fort, the reinforced edge. (Shoe 
goring) (In American shoemaking, 
Mar. 17, 195U, cover) Appl. au- 
thor: Ralph A. Parker. © 17Mar5l4.; 
KK9l|-77l)-. 
Shugor inspired styles mean more 
sales of men's shoes. (Shoe gor- 
ing) (In American shoemaking, 
May 12, I95J4., cover) Appl. au- 
thor: Ralph A. Parker. © 12May5lj.; 

KK96595. 

Styled for beauty, yet practical 
and comfortable, Shugor makes them 
fit. (Shoe goring) (In American 
shoemaking, Dec. 16, 1953, cover) 
Appl. author: Ralph A. Parker. 
© 16Dec53; KK92802. 

Taylor rings the bell with Taylo- 
Rings. (Shoe goring) (In Boot 
and shoe recorder, Mar. 15, 195l+-> 
p. I4.0) Appl. author: Ralph A. 
Parker. © 15Mar5i|.; KK95992. 

Thomas Taylor products, with a back- 
ground of ninety years of experi- 
ence and research. (Shoe goring, 
braids, laces, dyeing, tipping) 
(In Boot and shoe recorder, Jan. 
15, I95I4-, p. 87) Appl. author: 
Ralph A. Parker. © 15Jan5l+; 
KK93218. 
Unique style accents vitalized by 
Shugor. (Shoe goring) (In Boot 
and shoe recorder, Apr. 15, 195M-» 
p. ll;0) Appl. author: Ralph A. 
Parker. © 15Apr5l|.; KK9659I4. 

TAYLOR ART STUDIOS. © 

Leaves of roses and buds ... Price 
75/. Pattern no. 1-W. (Tray 
transfer) Appl. author: Mertice 
Taylor. © 8Jan5l|.; KK95602. 
This design may be had in color on 
request ... Price 75/. Pattern 
no. 2-0. (Tray transfer) Appl. 
author: Mertice Taylor. © 8Jan5l|.; 
KK95601. 

TEACH-A-TOT TOYS. 

Back yard jigsaw puzzle. Sheet. 
Title from appl. © Teach-A- 
Tot Toys of America, d.b.a. Teach- 
A-Tot Toys; 19May51|.; KK96972. 

Barnyard jigsaw puzzle. Sheet. 
Title from appl. © Teach-A- 
Tot Toys of America, d.b.a. Teach- 
A-Tot Toys; 19May51j.; KK96971. 



TEACH-A-TOT TOYS OF AMERICA, d.b.e. 
TEACH-A-TOT TOYS. SEE Teach-A- ' 
Tot Toys. 

TECNIQUE, INC. © 

Was your hair prettier 5 years ago? 
Tecnique color-tone permanent 
wave. (In Elmira Sunday telegram, 
Mar. 7, 195I4., p. li-C) Appl. au- 
thor: Sig Pass. © 7Mar5i|.; 
KK97J+89. 

TEK HUGHES. © 

The first new Idea for hairbrushes 
in centuries. Flex-Action. (In 
Esquire, Dec. 1953, p. l\3) Appl. 
author: Batten, Barton, Durstine & 
Osborn, inc. ©7Nov53; KK9396O. 

TEL TAIL TAG COMPANY. © 

Tel Tail tag, the humane ccattlen 
identification tag. Poster. 
Appl. author: Jessie Russell. 
© 10Dec53; KK92635. 

TELATOTAL COMPANY. 

Telatotal combined tax calculator, 
Telatotal payroll calculator. 
Folder. Appl. authors: Charles 
Fish & Hubbell Advertising Agency. 
© Charles Fish, sole owner of 
Telatotal Co.; 21Dec53; KK93510. 

TEMPLE, CHARLES BROOKE AND CALEB RICH- 
MOND WILLIAMSON, t.a. KEEN COMPANY. 
SEE Keen Company. 

TENKISON BROTHERS, INC. © 

Delays on your job cost money, Termi- 
Shield. Anyone can lay quick lay- 
ing lock joint T-S. (Steel ter- 
mite shield) Folder. Appl. au- 
thor: James Daniel Tennison, Jr. 
© l6Apr5ii.; KK95391. 

Galvanized sheet steel Termi-Shield. 
(Metal termite shield) Sheet. 
Appl. author: Jame3 Daniel Tenni- 
son, Jr. © 5Apr5lj-; KK95089. 

TERRY FOODS, INC. © 

Frozen barbecue sauce and sliced 
beef. Net wt. II4. oz. Label. 
© 20Nov53; KK976I4I4.. 
Frozen beef chop suey. Net wt. 1 

lb. Label. © 20Nov53; KK976I4.3. 
Frozen gravy and sliced beef. Net 
wt. 14 02. Label. © 20Nov53; 
KK976it-5. 

TEXAS PHE1I0THIAZINE COMPANY. © 
Dr. Rogers' Tena-Bov drench. Net 
contents: 1 gallon. (Animal 
pharmaceutical) Label. Appl. 
author: R. L. Rogers. © lAug53; 
KK92776. 

TEX-A-TOY COMPANY. © 

Tex-A-Toy cowboy trick rope. 
(Games, toys & sporting goods) 
Label. © 12Jan5l+; KK95368. 

TEXIZE CHEMICALS, INC. © 

Texize foaming action bleach and 
disinfectant. One quart. Label. 
Appl. author: Roland L. Baum. 
© 2Jan53; KK92595. 

THAL (T. E.) INC., d.b.a. THALCO. 
SEE Thai co. 

THALCO. 

The original Thalco fiber glass pro- 
cess for your boat. Easy instruc- 
tions for use with Chetn-Set famous 
cold-cure catalyst. Folder. 
Appl. author: Elliot V. Bogert. 
© T. E. Thai, inc., d.b.a. Thalco; 
2i|Feb5J4.; KK952I4.3. 

The original Thalco fiber glass pro- 
cess for your boat. Easy Instruc- 
tions for use with Garalyst famous 
sun-cure catalyst. Folder. 
Appl. author: Elliot V. Bogert. 
© T. E. Thai, inc., d.b.a. Thalco; 
2l ) Feb5l ) .; KK952I4I4.. 



1954 



COMMERCIAL PRINTS AND LABELS 



105 



THEOFILOS, JOHN P. © 

These short directions and illustra- 
tions show how to make a large 
number of ornaments and playthings 
... Sheet. © 8May5k; KK96582. 

THOMA, EDWIN L. © 

5 way make -your- own coffee fashion. 
Contents instant coffee, cream, 
sugar. Label. © lDec53; 
KK92714. 

THOMAS'. © 

What can you do to try to prevent 
baldness? (Hair treatment) (In 
Chicago daily news, v. 79. no. 56, 
p. 29T Appl. author: Charles 
Robert Swinehart. © 8Mar5k; 
KK94300. 

THOMAS (S. B. ) INC. © 

Coffee cake without baking. Thomas ' 
English muffins. (In Daily news, 
New York, Mar. 18, 19514., p. 6k) 
Appl. author: Robert W. Orr & As- 
sociates, inc. © 18Mar54; 
KK95216. 

50 °/o more protein value in new 
Thomas' White Loaf [bread] (In 
Daily news, New York, May 20, 
1954. P» 64) Appl. author: Rob- 
ert W. Orr & Associates, inc. 
© 20May54; KK96894. 

Hear ye, hear ye, new Thomas' White 
Loaf comes to town. Early this 
morning ... (Bread) (In Daily 
news, New York, Feb. 15, 1954. P« 
21) Appl. author: Robert W. Orr 
& Associates, inc. © 15Feb54; 
KK95220. 

Hear ye, hear ye, new Thomas' White 
Loaf comes to town. Recently, a 
white-coach-and-four ... (Bread) 
(In New York world-telegram and 
sun, Feb. 25, 195I4., p. Ik) Appl. 
author: Robert W. Orr & Associ- 
ates, inc. © 25Feb5i).; KK95218. 

Hot'n hearty, ready in 8 minutes. 
Thomas' English muffins. (In 
Daily news, New York, Feb. 25, 
1954. P» 6l) Appl. authors 
Robert W. Orr & Associates, inc. 
© 25Feb54 (in notice: 1951); 
KK95217. 

Italian dinner ready for the oven in 
4 minutes. Thomas' English muf- 
fins. (In Daily news, New York, 
Jan. 34, 195I4., p. 14.6) Appl. au- 
thor: Robert W. Orr & Associates, 
inc. © l4Jan54; KK9521I4. 

Keep your middle age young. Thomas' 
protein bread. (In Daily news, 
New York, May 28, I95I4., p. ip.) 
Appl. author: Robert W. Orr & As- 
sociates, inc. © 28m ay 5k; 
KK96893. ~ 

Luscious lunch in minutes. Thomas' 
English muffins. (In New Haven 
evening register, Jan. 21, I95J4., 
p. 20) Appl. author: Robert W. 
Orr & Associates, inc. © 21Jan5k: 
KK95219. 

New Thomas' White Loaf comes to 
town. (Bread) (In Daily news, 
New York, Feb. 18, 195k, p. 5k) 
Appl. author: Robert W. Orr & As- 
sociates, inc. © l8Feb5k; 
KK95213. 

Surprise supper saves you money. 
Thomas' English muffins. (In 
Daily news, New York, Mar. I4., 
195k. P. 52) Appl. author: 
Robert W. Orr & Associates, inc. 
© kMar5k; KK95215. 

THOMAS INDUSTRIES, INC. MOE LIGHT 
DIVISION. SEE Moe Light, inc. 

THOMPSON, JEAN BARTELME, a.k.a. J. B. 
T0MPS0N. SEE Tompson, J. B. 

THOMPSON GRINDER COMPANY. © 

Thompson type B ti" x 2k" hydraulic 
surface grinder. Catalog B53. 
Pamphlet. Appl. author: Emerson 
Hadley Mook. © 31Dec53; KK93566. 



Thompson type C 12" x k8" hydraulic 
surface grinder. Catalog C53» 
Pamphlet. Appl. author: Emerson 
Hadley Mook. © 31Dec53; KK93567. 

Thompson type F 6" x 10" x 18" tool 
room grinder. Catalog F53. Fold- 
er. Appl. author: Emerson Hadley 
Mook. © 31Dec53; KK93568. 

THOMPSON PRODUCTS, INC. © 

The barnstormers. They were the pio- 
neer salesmen of powered flight, 
an adventurous and robust breed. 
(Aircraft parts) 195k 15-sheet 
calendar. Appl. author: Edwards 
& Deutsch Lithograph Co. 

© kJ«i5k; KK9277k« 

THOR CORPORATION. © 

Discover how easily you can own the 
[electric] range that's keyed to 
your kitchen colors. (In Sunset, 
Feb. 195k. P« 126) Appl. author: 
Henri, Hurst & McDonald, inc. 
© 25Jan5k; KK93685. 

Discover how easily you can own the 
t: electrics range that's keyed to 
your kitchen colors. cTwo female 
figures in lower left corners 
(In Better homes & gardens, Mar. 
195k. P« 151) Appl. author: 
Henri, Hurst & McDonald, inc. 
© 2ij.Feb5k; KK9klll. 

For color selections that compliment 
your kitchen. Thor built-in elec- 
tric range. (In Small homes 
guide, summer-fall 1954. P» I85) 
Appl. author: Henri, Hurst & 
McDonald, inc. © 15Apr5k; 
KK972k8. 

For maximum convenience plus color 
selection. Thor built-in electric 
range. (In House beautiful, Apr. 
195k. P« 3 2 ) Appl. author: 
Henri, Hurst & McDonald, inc. 
© 19Mar5k; KK95389. 

For maximum convenience plus color 
selection. Thor built-in electric 
range. cList of dealers incl.a 
(In Sunset, Apr. 195k. P. 171) 
Appl. author: Henri, Hurst & 
McDonald, inc. © 25Mar5k; KK95580. 

Thor, America's finest automatic 
washer and dryer. (In Sunset, 
May 195k» P« 2k7) Appl. author: 
Henri, Hurst & McDonald, inc. 
© 25Apr5k; KK96k51. 

THORNBURG, WAYNE, d.b.a. WAYNE THORN- 
BURG RANCHES. SEE Thornburg (Wayne) 
Ranches. 

THORNBURG (WAYNE) RANCHES. 

Lucky Deal brand Arizona girdled 
cardinal grapes. Net weight 26 
lbs. Label. Appl. author: Ru- 
dolph Schmidt. © Wayne Thornburg, 
d.b.a. Wayne Thornburg Ranches; 

9Jun5k; KK97172. 
Sun King brand Arizona girdled 
cardinal grapes. Net weight 26 
lbs. Label. Appl. author: Ru- 
dolph Schmidt. © Wayne Thornburg, 
d.b.a. Wayne Thornburg Ranches; 
9Jun5k; KK97173. 

THRIFTIMATIC CORPORATION. © 

New, beautiful as well as practical. 
You'll want to own a Stamkit 
printer. Folder. © 30Apr5k; 
KK96697. 
TICONIUM. © 

Collect. Collection chart; how to 
increase collections. (Dental 
alloy) Folder. Appl. author: 
A. J. Griffin. © l|Mar51+.; KK95002. 
Good dentistry is the least expen- 
sive aid to your appearance. 
(Dental alloy) Folder. Appl. 
author: A. J. Griffin. © kApr5k; 
KK96008. 
A perfect marriage. (Dental alloy) 
Folder. Appl. author: A. J. 
Griffin. © kJun5k; KK9722k. 



7 ages of woman (revised) (Dental 
alloy) Folder. Appl. author: 
A. J. Griffin. ©kMay5k; KK966I6. 

What's new in dental prosthetics? 
(Dental alloy) Folder. Appl. 
author: A. J. Griffin. © 4 Jan 54; 
KK93k58» 

Will you be our valentine? (Dental 
alloy) Folder. Appl. author: 
A. J. Griffin. ©kFeb5k; KK94065. 

You mean Ticonium can be soldered' 
(Dental alloy) Folder. Appl. ' 
author: Alfred J. Griffin. 
© kDec53; KK926l4. 

TIFFANY STAND COMPANY. © 

Important, new model and pricing in- 
formation. (Office machine 
stands) Folder. Appl. author: 
Padco Advertising Co. © 15May5k: 
KK96752. "**' 

TIME, INC. © 

A Christmas pilgrimage to four great 
churches. Life [magazine] (In 
the New York times, Dec. 23, 1953, 
p. k2M) Appl. author: Young & 
Rublcam, inc. © 23Dec53; KK94455. 

Russia, undisguised. Life [magazine] 
(In the New York times, Feb. k, 
1954. P' 12) Appl. author: Young 
& Rublcam, inc. © kFeb5k; KK9k9k3- 

A way to get action on better school 
before your kids are middle-aged. 
Life [magazine] (in the New York 
times, Jan. 28, I954, p. 17) 
A p ?i* au , th °r: Young & Rubicam, inc. 
© 28jan54; KK94942. 

Will I954 be the year of victory over 
polio? Life [magazine] (In the 
New York times, Feb. 18, 1954, P« 
20) Appl. author: Young & Rubi- 
cam, inc. © l8Feb54; KK94944- 

TIME-SAVING SPECIALTIES. © 

Self-filling Free-Flo India ink 
marking pen. Sheet. Appl. au- 
thor: C. H. Chadbourn. © 29Dec53; 
KK93217. 

TD/IKEN ROLLER BEARING COMPANY. © 
Keeping America on the go with Tim- 
ken tapered roller bearings. How 
the railroads are improving our 
most envied, but least secret 
weapon. (In Business week, Feb. 
13. 1954, P. 75) Appl. author: 
Batten, Barton, Durstine & Osborn, 
inc. © lFeb54; KK94532. 

Keeping America on the go with Tim- 
ken tapered roller bearings. The 
wonderful machine that can put us 
all in clover. (In Business week, 
Jan. 2, 1954) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
inc. © 2Jan5k; KK93004. 

Keeping America on the go with Tim- 
ken tapered roller bearings. What 
this empire builder did for peo- 
ple, the railroads are now doing 
for freight. (In the Saturday 
evening post, Apr. 24, 1954) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, inc. © 24Apr54; 
KK97025. 

Keeping America on the go with Tim- 
ken tapered roller bearings. Why 
the man behind the plow is now 
ahead of it. (In Business week, 
Feb. 27, 195k) Appl. author: 
Batten, Barton, Durstine & Osborn. 
Inc. © 27Feb5k; KK95094. 

Keeping America on the go with Tim- 
ken tapered roller bearings. 
You're bound to be the winner in 
this contest, you're the judge. 
(In Business week, May 22, 1954) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, inc. © 22May5k; 
KK9702k. ^ 



106 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



TINIKEN ROLLER BEARING COMPANY. 

Cont 1 d. 

Only Timken [tapered roller] bear- 
ings roll so true, have such qual- 
ity thru- and- thru. (In the Satur- 
day evening post, Mar. 27, 195U-, 
p. 78-79) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 27Mar5l).; KK95093. 

Power companies can relax because 
this steel won't. (Fine alloy 
steel & seamless tubing) (In 
Business week, Jan. 9, 195M-) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, inc. © 9Jan5lj.; 
KK914.53L 

Steel that keeps a lift truck from 
letting down. (Pine alloy steel 
& seamless tubing) (In Business 
week, Apr. 10, 19514.) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, inc. © lOhpr^k; KKSfWy. 

Steel that keeps a 105' s cost and 
barrel both in line . . . Timken 
fine alloy steel ... (In Busi- 
ness week, Jan. 30, I95I4) Appl. 
author: Batten, Barton, Durstine 
& Osborn, Inc. © 30Jan5l(.; 
KK95927. 

Steel that loggers trust with their 
lives. (Fine alloy steel & seam- 
less tubing) (In Newsweek, May 
10, 195)+) Appl. author: Batten, 
Barton, Durstine & Osborn, inc. 
© 10May5U; KK97023. 
Steel that makes you a better golf- 
er than you think you are. (Fine 
alloy steel & seamless tubes) 
(In Business week, Mar. 13, 1954-) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, inc. © 13Mar5^; 
KK95092. 

TIRES, INC. © m , 

Tires, inc. sells only America's 
leading brands. Tire sale at huge 
discounts. (In Daily mirror, New 
York, Mar. 25, 1954, P« 37) 
©25Mar5li.; KK96577. 
Tires, inc. sells only America's 
leading brands. Tires at dealer 
prices. (In Sunday mirror. New 
York, Mar. 21, 195)4. P« 59) 
© 21Mar5l4; KK96578. 

TOASTMASTER PRODUCTS DIVISION, MCGRAW 
ELECTRIC COMPANY. SEE McGraw Elec- 
tric Company. 

TODD, FRANK PAYSON, NEW ENGLAND COUN- 
SELLOR. © 

Performance as predicted by the Todd 
theory. (Investment counselling) 
© 9Feb5^; KK93898. 
The Todd theory of market measure- 
ment and price projection says ... 
(Investment counselling) 
© 9Feb54; KK93899. 

TOMPKINS' LABEL SERVICE. © 

Informative self-service labels 

tell & sell your product. Folder. 
Appl. author: Ernest William Fri- 
day. © 28Sep53; KK9379I. 
Your packaging guide to effective, 
sales-building, economical self- 
service labels. Sheet. Appl. 
author: Ernest William Friday. 
© 12Jun53; KK93790. 

T0MPS0N, J. B. 

Jean Bartelme designs for maternity. 
(Clothing) Label. © Jean Bar - 
telme Thompson, a.k.a. J. a. lomp- 
son; 19Nov53; KK9L4328. 

TOKI COMPANY, a Division of the 

GILLETTE COMPANY. SEE Gillette Com- 
pany. 

TONY'S HOME MADE SPAGHETTI, INC. © 
Tony's home made real Italian spa- 
ghetti, in sauce Romano with 
ground beef. Label. Appl. au- 
thor: Robert L. Rainey. 
© 15May5l4; KK9708I. 



TOP-POP PRODUCTS COMPANY. © 

E-Z Pop hot fresh popcorn In a 
jiffy. Makes almost one gallon. 
Label. © 19Feb54; KK9I4II42. 
Topsy and Popsy say: Read this 
first. If you've already had a 
package of E-Z Pop ... (Pop corn) 
Folder. © 19Feb5t; KK9I4II4I. 

TOWLE MANUFAC TURING COMPANY. © 
Introducing a romantic modern in 
sterling. Rose Solitaire. 
(Tableware) (In Vogue, Apr. 15, 
19514-, P- k) © !5Apr5l4; KK95317. 

TRANSOGRAM COMPANY, INC. © 

Bingo-matic makes playing Bingo ex- 
citing. (Game) Label. Appl. 
authors Robert Fisher. © 3Feb5l4.; 
KK97702. 
Transogram Weaving Loom, with bright 
colored Jersey loops. (Game) La- 
bel. Appl. author: Robert Fish- 
er. © 3Feb5l(.; KK97703. 
Transogram Word-Fun, the new criss- 
cross word game for the entire 
family. Label. Appl. author: 
Robert Fisher. © 3Fei>5k; KK977OI. 

TRAVER CORPORATION. © 

Fresh apples. Net wt. 5 lbs. La- 
bel. © 30Mar5l4.; KK95876. 
Fresh oranges. Net wt. 5 lbs. La- 
bel. © 30Mar5l4; KK95875. 

TREBOR KNIT MILLS, INC. © 

Trebor knit 2 way stretch. (Chil- 
dren's panties or briefs) Label. 
Appl. author: Joseph S. Shaw. 
©7May5l|.; KK9714?. 

TREIDLER, ADOLPH. 

New patterns in American living. 
SEE General Electric Company. 

TREMCO MANUFACTURING COMPANY. © 

Building maintenance for schools and 
institutions. 8 p. Appl. au- 
thor: J. S. Sloan. © 30Dec53; 
KK914053. 

Complete sash maintenance. 16 p. 
Appl. author: J. S. Sloan. 
© ll4Dec53; KK914056* 

Floors and floor problems. 2I4 p. 
Appl. author: J. S. Sloan. 
©23Dec52; KK9I4O55. 

Solving roof problems. 3 2 p. Appl. 
author: J. S. Sloan. © 29Dec52; 
KK9I4O5I4. 

Your future In a sales career with 
Tremco. Products and methods for 
building maintenance. Pamphlet. 
Appl. author: J. S. Sloan. 
©15Jun53; KK9I4O57. 

TRENT, ROY T. , AND VANCE L. TRENT, 
forming the copartnership MICRO-NUT 
COMPANY. SEE Micro-Nut Company. 

TRENT, VANCE L., AND ROY T. TRENT, 
forming the copartnership MICRO- 
NUT COMPANY. SEE Micro-Nut Company. 

TRENTON MILLING COMPANY. © 

Trenton devil's food cake mix. Net 
wt. 1 lb. 3 oz. Label. 
© l8Dec53; KK9I469O. 

Trenton spice cake mix. Net wt. 

1 lb. 3 oz. Label. © l8Dec53; 

KK9I4692. 
Trenton white cake mix. Net wt. 

1 lb. 3 oz. Label. © l8Dec53; 

KK9I4689. 
Trenton yellow cake mix. Net wt. 

1 lb. 3 oz. Label. © l«Dec53; 

KK9I4.69I. 

TREO PRODUCTS COMPANY. 

Nylergent, the par excellent nylon 
[soap] detergent. Label. 
© Emmet t Powers, d.b.a. Treo Prod- 
ucts Co.; 6Jan5)+; KK9673I4-. 



TRIFARI, KRUSSMAN AND FISHEL, INC. © 

We fooled him, with simulated pearls 
by Trifari. cThief in auto point- 
ing guna (In the New Yorker, May 
1, 19514, p. 108) Appl. author: 
Abbott Kimball Co, inc. 
© 28Apr5l4; KK97565. 

We fooled him, with simulated pearls 
by Trifari. [Thief kneeling, tak- 
ing pearls from safe] (In the New 
Yorker, Apr. 2\\, 195)4-, P» x 36) 
Appl. author: Abbott Kimball Co., 
inc. © 22Apr5l4J KK96223. 

We fooled hira, with simulated pearls 
by Trifari. cThief on horse point- 
ing guns (In the New Yorker, Apr. 
10, I95I4-, P. 88) Appl. author: 
Abbott Kimball Co., inc. 
© 8Apr54; KK96222. 

We fooled him, with simulated pearls 
by Trifari. [Thief running away 
with pearls, bag in right hand] 
(In the New Yorker, May 8, 19 54, 
p. 122) Appl. author: Abbott 
Kimball Co., inc. © 6May54; 

KK97566* 

We fooled him, with simulated pearls 
by Trifari. [Thief standing, tak- 
ing pearls from safe; picture on 
wall] (In the New Yorker, Apr. 
17, I95I4, p. IOI4.) Appl. author: 
Abbott Kimball Co., inc. 
© 15Apr5l4.; KK96221. 

We fooled him, with simulated pearls 
by Trifari. [Thief with pearls 
across right shoulder] (In the 
New Yorker, Apr. 3, 1954, P* lk) 
Appl. author: Abbott Kimball Co., 
inc. © lApr5)4.; KK96220. 

TRIM -A- SEAL. © 

Our home is a palace, since we've 
installed these sensational new 
Tru-Lite translucent fiberglass 
awnings & canopies. (In Chicago 
sun-times, Mar. 23, 19514, P« 12 > 
© 23Mar5l4_; KK9I4659. 

TRIMEDGE, INC. © 

The new I95I4 Trimedge price list is 
the biggest sensation of the year. 
Trimedge aluminum extrusions. (In 
Floor covering profits, Feb. 195)4, 
p. 38-39) © lFeb5l4; KK97713. 
Trimedge research pays off with Bon- 
z-Itt sink frames of aluminum or 
stainless steel. l+-way satisfac- 
tion. (In Flooring, July 1953, P« 
13) Appl. author: Brindley Both, 
inc. © Uul53; KK95027. 

TR0PIC-AIRE, INC., subsidiary of 

MCGRAW ELECTRIC COMPANY. SEE McGraw 
Electric Company. 

TROPICAL PAINT AND OIL COMPANY. © 
Dairy Industry survey and recommen- 
dations, for using Tropical heavy 
duty maintenance paints. 15 p» 
Appl. author: L. L. Miller. 
© 26Apr5l+; KK96215. 
Rubber base Ceraentkote for swimming 
and wading pools. Sheet. Appl. 
author: L. L. Miller. © 30Apr5i4; 
KK962D4.. 
Rustikote, the coating for rusted 
metal, resists the spread of rust. 
Folder. Appl. author: E. J. Sir- 
may. © lFeb54; KK93555. 

TROY SAVINGS BANK. © 

This little fellow does a double 
job. He's Pete Progress ... (In 
American banker) © 10Mar5)4; 
KK9I43I42. 

TRUCK ACCESSORIES COMPANY. © 
Tacco Step, the no-break truck 
stair. Folder. Appl. author: 
Wendell Lawson Jones. © 150ct53; 
KK97232. 

TRUCKSTELL MANUFACTURING COMPANY. © 
Truckstell tractograph. (Truck 
axles) Appl. author: Raymond 
Page. © 25Jan5U; KK93161. 



1954 



COMMERCIAL PRINTS AND LABELS 



107 



TRUE TEMPER CORPORATION. © 

Fact folder on the free True Temper 
tool-up time [sales-maker] kit. 
Appl. author: John Farr Davis. 
© 17Nov55; KK92654. 
Here's your True Temper tool-up time 
sales maker kit. (Fishing tackle, 
garden & farm tools) Shipping 
carton. Appl. author: John Farr 
Davis. ©True Temper Corp., 
a.k.a. True Temper; 22Dec53; 
KK95332. 
How to use your new 1954 True Temper 
tool-up time sales-maker kit. 
(Fishing tackle, garden & farm 
tools) 6 p. Appl. author: John 
Farr Davis. © 22Dee53; KK93328. 
It's here, your free tool-up time 
kit. (Fishing tackle, garden & 
farm tools) (In Hardware retail- 
er, Jan. 1954, p. 60-61) Appl. 
author: John Farr Davis. 
© 5Jan5k; KK93329. 
It's tool-up time. Featuring True 
Temper garden tools. Banner. 
Appl. author: John Farr Davis. 
©True Temper Corp., a.k.a. True 
Temper; 22Dec53; KK93327. 
It's tool-up time. See our complete 
line of True Temper tools for lawn 
and garden. Folder. Appl. au- 
thor: John F. Davis. © True Tem- 
per Corp., a.k.a. True Temper; 
15Dec53; KK93514. 
It's tool-up time. True Temper 
Dynalite shovel. Banner. Appl. 
author: John Farr Davis. © True 
Temper Corp., a.k.a. True Temper; 
22Dec53; KK93321. 
It's tool-up time. True Temper Dy- 
namic grass shears. Banner. 
Appl. author: John Farr Davis. 
©True Temper Corp., a.k.a. True 
Temper; 22Dec53; KX93326. 
It's tool-up time. True Temper 
Dynamic hedge shears. Banner. 
Appl. author: John Farr Davis. 
©True Temper Corp., a.k.a. True 
Temper; 22Dec53; KK93325. 
It's tool-up time. True Temper Dy- 
namic lawn rake. Banner. Appl. 
author: John Farr Davis. © True 
Temper Corp., a.k.a. True Temper; 
22Dec53; KK93319. 
It's tool-up time. True Temper 
ladies light weight garden tool 
set. Banner. Appl. author: John 
Farr Davis. © True Temper Corp., 
a.k.a. True Temper; 22DecS3; 
KK93320. 
It's tool-up time. True Temper 
rake, fork, hoe. Banner. Appl. 
author: John Farr Davis. © True 
Temper Corp., a.k.a. True Temper; 
22Dec53; KK93323. 
It's tool-up time. True Temper 

small hand tools. Banner. Appl. 
author: John Farr Davis. © True 
Temper Corp., a.k.a. True Temper; 
22Dec53; KK9332k. 
It's tool-up time. True Temper 
tools for every garden need. 
Banner. Appl. author: John Farr 
Davis. ©True Temper Corp., 
a.k.a. True Temper; 22Dec53; 
KK93322. 

It's tool-up time for lawn and gar- 
den. (In Sunset, Feb. 195k, p. 
15D Appl. author: John Farr 
Davis. © 25Jan5i).; KK95195. 

A tip for tool-up time. f,ood tools 
are your best investment. Stick- 
er. Appl. author: John Farr 
Davis. © True Temper Corp., a.k.a. 
True Temper; 22Dec53; KK93315. 

A tip for tool-up time. New tools 
make gardening easier. Sticker. 
•jppl. author: John Farr Davis. 
C True Temper Corp., a.k.a. True 
temper; 22Dec53; 0:93316. 



A tip for tool-up time. Now's the 
time to replace worn tools. 
Sticker. Appl. author: John Farr 
Davis. ©True Temper Corp., 
a.k.a. True Temper; 22Dec53; 
KK93317. 

A tip for tool-up time. Save time 
with good new tools. Sticker. 
Appl. author: John Farr Davis. 
©True Temper Corp., a.k.a. True 
Temper; 22Dec53; KK93318. 

TULLY, JAMES ROBERT, d.b.a. WOOD PRE- 
SERVA PRODUCTS. SEE Wood Preaerva 
Products. 

TOPPER, CATHERINE COAKXEY, d.b.a. 
CHIPPO ENVELOPE COMPANY. SEE 
Chippo Envelope Company. 

TURBINE EQUIPMENT COMPANY. 

Basic facts about the Hynes tubular 
electric heater. Bulletin 202. 
Folder. Appl. author: Edgar 
Fabian Cohen. © Turbine Equipment 
Co., Hynes Electric Heating Div.; 
19Feb5k; KK9k00k. 



U 

ULICK, JOSEPH C, d.b.a. MAISON 
ROCHEZ. SEE Maison Rochez. 

ULMER PHARMACAL COMPANY. © 

Lobana hospital lotion. 8 ounce 
size. [Photograph of screened 
bottle] Label. Appl. author: 
Robert W. Bostrom. © Il+Apr5k; 
KK96588. 

Lobana hospital lotion. One gallon. 
Label. Appl. author: Robert W. 
Bostrom. © 20 Apr 5k; KK955J4.3. 

Prenatal leg cramps? Ulvical (tu- 
rner) (Pharmaceutical) Card. 
Appl. author: Richard J. Cunninjt- 
■'"■■'• ^ !Mar5k; KK95k59. 



ham a 



ULRICH PRODUCTS CORPORATION. © 
Lower your investment, make more 
profit with the Domor elevating 
grader. Folder. Appl. author: 
Ross Advertising. © 19Mar5k: 
KK95299. 
Ulrich Domor loaders, for the cater- 
pillar Dij. tractor with 60" gauge 
oscillating tracks. Folder. 
Appl. author: Ross Advertising. 
© 3May5k; KK96330. 

UNI FLOW MANUFACTURING COMPANY. © 
The automatic Kwlk-Server, by Kold- 
Draft. Model no. LM36. (Bottle 
cooler) Sheet. Appl. author: 
Thomas Anthony Martin. © lFeb5k: 
KK9L767. 
The completely new Klub models, by 
Kold-Draft. (Electric beer dis- 
penser) Folder. Appl. author: 
Thomas Anthony Martin. © 2Jan5k; 
KK94.769. 
Completely new Pebbletone beverage 
coolers, by Kold-Draft. Model no. 
PT-27. Folder. Appl. author: 
Thomas Anthony Martin. © 2 Jan 5k • 
KK9k770. 

The completely new Uni-Bar, by Kold- 
Draft. [Model] no. 2DP. (Elec- 
tric beer dispenser) Folder. 
Appl. author: Thomas Anthony Mar- 
tin. © 2Jan5k; KK9k771. 

A new aluminum pre-cooler, by Kold- 
Draft; model J-kA. Sheet. Appl. 
author: Thomas Anthony Martin. 
© lFeb5k; KK9k768. 

UNION SPECIAL MACHINE COMPANY. © 
Better, faster, lower cost produc- 
tion in the men's clothing indus- 
try. The new 6lk00 lockstitch 
[sewing machine] Bulletin no. 
258A. Folder. Appl. author: 
Arthur James Feigel. © 15Jan5k; 



UNION SPECIAL MACHINE COMPANY. © 
Better, faster, lower cost produc- 
tion in the work clothing indus- 
try. The new 6lk00 lockstitch 
[sewing machine] Bulletin no. 
258B. Folder. Appl. author: 
Arthur James Feigel. © 22Feb5k; 
KK9k2l8. 
Better, faster, lower cost produc- 
tion of shirts, shorts and paja- 
mas. The new 6lk00 lockstitch 
[sewing machine] Bulletin no. 
258C. Folder. Appl. author: 
Arthur James Feigel. © 22Feb5k; 
KK9k219. 
Here's how to close small paper 
bags. Style 60000 D [sewing ma- 
chine] Bulletin [no.] 100. Fold- 
er. Appl. author: Arthur James 
Feigel. © 10Jan5k; KK93687. 

Union Special class 6lk00 single 
needle lockstitch machine, for 
plain sewing operations. Sheet. 
Appl. author: Arthur James Feigel. 
© 12Mar5k; KK9k392. 

Union Special for better, faster, 
more economical production of 
men's and boys 1 woven shorts and 
pajamas. Bulletin 252. (Sewing 
machines) Folder. Appl. author: 
Arthur James Feigel. © 8Mar5k; 
KK9k39L 

Union Special single needle [sewing] 
machines for seaming trousers, 
coats, and similar garments. 
Style 51200 BG, style 513OO BG. 
Sheet. Appl. author: Arthur 
James Feigel. © lkMay5kj KK96597. 

Union Special style 51k00 BP, style 
51^00 BT, style 514OO BW [sewing 
machines] Sheet. Appl. author: 
Arthur James Feigel. © 20Mav5k: 
KK9686k. 

Union Special style 529OO BH [sew- 
ing machine] Sheet. Appl. au- 
thor: Arthur James Feigel. 
© 20May5k; KK96863. 

UNIQUE BALANCE COMPANY, INC. © 

Instructions for Installing single 
Installation sets with adjustable 
stabilizer. Sheet. © 16Apr5k: 
KK9592k. 

UNISTRUT PRODUCTS COMPANY. © 

The first and only fully adjustable 
cinemascope, curved and wide 
screen frame, built of versatile 
Unistrut steel framing. Bulletin 
SF-1. Folder. Appl. author: Ed- 
win A Nickel. © kJan5k; KK93637. 
New low-cost Unistrut concrete Spot 
Insert. Model no. P-32k5. Bulle- 
tin no. SI-1. (All purpose metal 
framing) Sheet. Appl. author: 
Edwin A. Nickel. © lMar5k; 
KK9k566. 

UNITED CHEMICALS, INC. © 

Fix-All tape, the thinnest, strong- 
est tape in the world. 25/. 
[Display card] Label. Appl. au- 
thor: Walter A. Connolly. 
© 20Apr5k; KK96510. 

UNITED FEATURE SYNDICATE, INC. © 
Li'l Abner, by Al Capp [pseud, of 
Alfred G. Caplin] Halp, pretty- 
boy McGoon is usin' me f o ' t-tar- 
get practice. Cream of Wheat. 
(Cereal) (In Farm journal, Mar. 
195k. P. H+3) © 15Peb5k; 
KK9kk91. 

Li'l Abner, by Al Capp [pseud, of 
Alfred G. Caplin] Sob, yore son 
re f oozes t'come outa th' holler 
log. Cream of Wheat. (Cereal) 
(In Look, June 1, 195k, p. 59) 
©lbMay 5 k; KK9693k. 



108 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



UNITED PIECE DYE WORKS. © 

Stop wilting, fading, wrinkling, 
shrinkage, go Unidye. Label. 
Appl. author: Adeline A. Dembeck. 
© l8Jan54; KK92930. 
Stop wilting, fading, wrinkling, 
shrinkage, go Unifast. Label. 
Appl. author: Adeline A. Dembeck. 
© l8Jan54; KK9293I. 

UNITED PRINT SHOP. © 

Pur storage plus ... Storage fold- 
er no. 5I4.. ©William Friedman. 
d.b.a. United Print Shop; LWar54; 
KK9U963. 

UNITED PUBLIC MARKETS, INC. © 

Bonnie Belle coupon. (Grocery prod- 
ucts) Label. Appl. author: Sam- 
uel Shore. © Uan54; KK94623. 

UNITED PURE POOD COMPANY. © 

Le Dandy fancy sardines in pure 
olive oil. Net weight 3 3 A oz. 
Label. © 17Sep53; KK93589* 

UNITED STATES BREWERS FOUNDATION. © 
From where I sit, by Joe Marah. 
(In Wayne County herald-eagle, 
Clyde, N. Y. ) Appl. author: 
J. Walter Thompson Co. 
Bad case of the Ztutters. 

© 2Jul53; KK96367. 
A case of moostaken identity. 

©10Dec53; KK96364. 
Cream whips Main Street traffic. 

©17Sep53; KK96359. 
Easy does it, again. © 8Apr54l 

KK97350. 
Handy and Easy sign up. 

© 25Feb54; KK97347* 
Harvesting a better America. 

© 13Jul53; KK96357. 
Heard about the electric weather 

predictor? © l8Jun53; KK96366. 
An honest night's sleep. 

© 16JU153; KK96354* 
It's fine to be fooled, sometimes. 

© 30Jul53; KK96358. 
It's the principal of the thing. 

© 290ct53; KK9636I. 
A little headwork saves a lot of 
footwork. ©4Jun53; KK96356. 
The missus keeps posted. 

©26Nov53; KK96362. 
Modern art takes a licking, 

© I50ct53; KK96360. 
Open even when he's closed. 

© 21 Jan 54; KK97346* 
PTA gets stung by a bee. 

© 2lMay53; KK96355. 
Sheriff's push pulls a vote. 

©12Nov53; KK96363. 
So they stopped baiting each 

other. © 22Apr54; KK9735I. 
Steve tips the balance. 

© llMar54; KK9734B. 
Wish I'd said that. © llFeb54; 

KK97352. 
You might call it a gravy train. 
© 25Mar54; KK97349. 

U. S. GREETING CARD HOUSES, INC. © 
Indisputable facts concerning greet- 
ing card houses. Sheet. 
© 14Jan54; KK92796. 

UNITED STATES GYPSUM COMPANY. © 

The Business of farming. Handyman 
plan. (Building materials) Fold- 
er. 
Drive-in grain bin. No. BF342. 

© 15Mar5k; KK96I65. 
Handy home for the farm. No. 7. 
© 2l|Sep53; KK93661. 

Sturdy hog house. No. 8. 
© 2Nov55; KK9366U. 
How to, handyman plan, interior re- 
modeling. Supplementing Popular 
home and the Business of farming 
magazines. (Building materials) 
Folder. © 13Jan54; KK96I66. 



Popular home photo plan. (Building 
materials) Folder. 
House of 3-level luxury. No. 7. 

© 120ct53; KK93663. 
Triple-treat house. No. 8. 
© HNov53; KK93662. 

Popular home, the Business of farm- 
ing. Handyman plan. (Building 
materials) Folder. 
Outdoor storage. No. PUB34 2 . 
© 23Feb5l+; KK96167. 

Shop guide, a finger-tip digest for 
the home craftsman. (Building 
materials) Pamphlet. © lMar54; 
KK96I68. 

UNITED STATES RUBBER COMPANY. © 
Uspun and the tufting arts, bring 
the velvet touch to washables for 
living. (Yarns) (In House & gar- 
den, Sept. 1953, P« 34) Appl. 
author: Fletcher D. Richards, inc. 
© 23Aug53; KK92365. 

UNITED STATES STEEL CORPORATION. 

Diesel test engine. (Lubricants) 
Sheet. ©National Tube Div., 
United States Steel Co.; 18Dec53; 
KK93002. 

Extreme pressure grease. Require- 
ment no, 350. Sheet. © National 
Tube Div., United States Steel 
Corp.; 11 Jan 514. (in notice: 1953); 
KK9U196. 

Flash point, by the Pensky-Martens 
closed cup tester. (Lubricants) 
Sheet. © National Tube Division, 
United States Steel Corp.; 
10Jun54; KK97377. 

Steam emulsion test. (Lubricants) 
Sheet. ©National Tube Div., 
United States Steel Corp.; 
11 Jan 54; KK9I4J.97. 

UNIVERSITY PRESS, d.b.a. UNIVERSITY 
PRESS OF CAMBRIDGE, INC. SEE 
University Press of Cambridge, inc. 

UNIVERSITY PRESS OF CAMBRIDGE, INC. 
Little League shoes for boys. La- 
bel. ©University Press, d.b.a. 
University Press of Cambridge, 
inc.; 12Mar54; KK95478. 

UPJOHN COMPANY. © 

In peptic ulcer, more hours of acid 
control for a full night's sleep. 
Pamine. (Pharmaceuticals) Fold- 
er. © l4jun54; KK97^5«. 

Medicine, produced with care, de- 
signed for health. Controls, In 
the pharmaceutical industry ... 
(Pharmaceuticals) (In Time, May 
17, 1954) © 13May5i|; KK96643. 

Medicine, produced with care, de- 
signed for health. Research, the 
open, inquisitive and trained 
minds ... (Pharmaceuticals) 
(In Time, Apr. 26, 195*4.) 
© 22Apr£4; KK95850. 

Newborn nursery. Kaopectate with 
Neomycin. (Pharmaceuticals) 
Folder. © Uun54; KK97286. 

Production, the discovery of a prom- 
ising new drug ... Medicine, pro- 
duced with care, designed for 
health. (Pharmaceuticals) (In 
Time, June 14, 1954) © 10Jun54; 
KK97457. 

Ready for- bowel surgery in 24 hours. 
Mycifradin sulfate tablets. (Phar- 
maceuticals) Folder. © 29Mar5k- 
KK9544&. 

UPSON COMPANY. © 

Get tremendous bracing strength, 
save 4 ways, with Upson all weath- 
er sheathing. (In American build- 
er, Mar. 195I+, p. I6l) Appl. au- 
thor: Zimmer, Keller fc Calvert, 
inc. © B?ar54; KK9I4.62O. 



UTICA BREWING COMPANY. © 

Thousands in area cheer sensational 
beer offer. Port Schuyler lager 
beer. (In Fort Schuyler gazette 
news, May 1954) Appl. author: 
Abbott Kimball Co., inc. 
© 17May54; KK96730. 



VACATION-ETTE, INC.- © 

Save for a free vacation. (General 
merchandise) Certificate. 
©2lj.Dec53; KK93974. 

VAIL NURSERIES, INC. © 

The gateway to your garden. (Nurs- 
ery stock advertising) Sheet. 
Appl. author: Carrie B. Vail. 
© 15Jan5l|; KK93490. 

VAN CAMP SEA POOD COMPANY, INC. 

Chicken of the Sea oyster stew. 

Contents 8 oz. av. Label. Appl. 
author: Wesley Dye. © Chicken of 
the Sea, inc., a wholly owned sub- 
sidiary of Van Camp Sea Food Co., 
inc.; 15Feb54; KK97252. 

Chicken of the Sea tuna pie; fresh 
frozen. 8 ounces net wt. Label. 
Appl. author: Wesley Dye. 
© Chicken of the Sea, inc., a 
wholly owned subsidiary of Van 
Camp Sea Food Co., inc.; l^Febfjtj.; 
KK972S3- 

Chicken of the Sea whole fresh open- 
ed oysters. Contents 7 3/4 oz « 
av. Label. Appl. author: Wesley 
Dye. © Chicken of the Sea, inc., 
a wholly owned subsidiary of Van 
Camp Sea Food Co., inc.; 15Feb54; 
KK97251. 

VANITY PAIR MILLS, INC. © 

Figurine, only by Vanity Fair. A 
figurine collection in ballet tem- 
po all lightness and grace. (Lin- 
gerie) (In Harper's bazaar, Apr. 
1954. P« 28-29) Appl. author: 
Abbott Kimball Co., inc. 
© 1 Apr 54; KK96228. 
Only by Vanity Pair. A gracious 
negligee in sheer nylon tricot ... 
(In Christian science monitor, 
Mar. 27, 1954. P. 4) Appl. au- 
thor: Abbott Kimball Co., inc. 
© 27Mar54; KK96227. 
Only by Vanity Pair. A winsome 

nightdress as romantic as a valen- 
tine. (In Vogue, Feb. 1, 1954. P» 
69) Appl. author: Abbott Kimball 
Co., inc. © lFeb54; KK94278. 
Only by Vanity Fair. Admirable 

dressing gown of taffette ... (In 
the New Yorker, Mar. 13, 1954. P» 
HI) Appl. author: Abbott Kimball 
Co., inc. © HFeb54; KK95436. 
Only by Vanity Fair. Beruffled bed- 
jacket and nightdress as romantic 
as pretty valentines. (In the New 
Yorker, Feb. 6, 1954j P« 75) 
Appl. author: Abbott Kimball Co., 
inc. ©UPeb54; KK94282. 
Only by Vanity Fair. Exotic two- 
piece at-home costume ... The 
Leopotard. (Lingerie) (In Vogue, 
Jan. 1954, P» 1Cl ) Appl. author: 
Abbott Kimball Co., inc. 
© Uan54; KK94279. 
Only by Vanity Fair. For summer- 
time, this wonderful slip is in- 
terpreted in their new snowy white 
no-show-thru nylon tricot ... (In 
Christian science monitor, May 15, 
1954, p. 3) Appl. author: Abbott 
Kimball Co., inc. © 15May54; 
KK9757L 
Only by Vanity Fair. From a collec- 
tion of dainty and festive petti- 
stcirts ... (In the New Yorker, 



1954 



COMMERCIAL PRINTS AND LABELS 



109 



May 15, 1954. P« 15) Appl. au- 
thor: Abbott Kimball Co., inc. 
© 15May5ij.; KK97569. 

Only by Vanity Pair. Introducing 
new slip no. 3-8-35 ... (In 
Harper's bazaar, Feb. 1954> P- 26) 
Appl. author: Abbott Kimball Co., 
inc. © lFeb54; KK9l^76. 

Only by Vanity Fair. New classic 
pajama with companion robe in 
cool, quick drying beautiful nylon 
tricot. (In Charm, May 1954, p. 
12) Appl. author: Abbott Kimball 
Co., inc. © 22 Apr 51).; KK97567. 

Only by Vanity Fair. Pajamas criap 
with ruffles, gay with contrasting 
whipping. (In Mademoiselle, Apr. 
1954» P» 14) Appl. author: Ab- 
bott Kimball Co., inc. © 27Mar54; 
KK96229. 

Only by Vanity Fair. Pettiskirts, 
slim like a sheath ... (In 
Glamour, Mar. 195k» p. 2) Appl. 
author: Abbott Kimball Co., inc. 
© 22Feb54; KK95k35. 

Only by Vanity Fair. Such a night- 
dress. cWoman reclining^ (In 
Town &. country, Feb. 1954> P» 14- 
15) Appl. author: Abbott Kimball 
Co., inc. © 31Jan51j.; KK94281. 

Only by Vanity Fair. Such a night- 
dress. cWoman standings (In 
Christian science monitor, Feb. 
6, 1951+, p. 3) Appl. author; 
Abbott Kimball Co., inc. © 6Feb51i: 
KK9l4^75. 

Only by Vanity Fair. The demi-tasse 
length is the fashion news ... 
(Lingerie) (In Harper's bazaar, 
Dec. 1953» P» o) Appl. author: 
Abbott Kimball Co., inc. 
© lDec53; KK96225. 

Only by Vanity Fair. The exciting 
beauty of Vanity Fair's celebrated 
permanent pleats ... cl figure at 
right, 2 at lefts (Lingerie) (In 
Vogue, Mar. 1, 195k, p. k6~47) 
Appl. author: Abbott Kimball Co., 
inc. © lMar54; KK95k38. 

Only by Vanity Fair. The exciting 
beauty of Vanity Fair's celebrat- 
ed permanent nleats ... c2 fig- 
ures at left, 1 at rights (Lin- 
gerie) (In Town & country, Apr. 
19$k, P. lj.2b-ij.2c) Appl. author: 
Abbott Kimball Co., inc. 
© 31Mar5ij.; KK96231. 

Only by Vanity Pair. The exquisite 
lingerie that emphasizes your own 
special loveliness. (In Mademoi- 
selle, Nov. I953, p. 50) Appl. 
author: Abbott Kimball Co., inc. 
© 290ct53; KK9U277. 

Only by Vanity Fair. The gift that 
is certain to please. (Lingerie) 
(In Christian science monitor, 
Dec. 7, 1953, p. 3) Appl. au- 
thor: Abbott Kimball Co., inc. 
©7Dec53; KK927O6. 

Only by Vanity Fair. The new zebra 
print bold and beautiful ... 
(Lingerie) (In the New Yorker, 
Apr. 2k, 19514., p. 18) Appl. au- 
thor: Abbott Kimball Co., inc. 
© 22Apr5k; KK96230. 

Only by Vanity Fair. The slip sen- 
sation of '54 ... (In Mademoi- 
selle, Mar. 195k> P. 6) Appl. 
author: Abbott Kimball Co., inc. 
© 27 Feb 54; KK95437. 

Only by Vanity Fair. The summer 
essential, a non-transparent slip. 
(In Glamour, May 195k, p. 68) 
Appl. author: Abbott Kimball Co., 
inc. © 22Apr5k; KK9756B. 

Only by Vanity Fair. This added 
version of the best known, best 
loved. slip ... (In Vogue, May 1, 
195k, P. IB) Appl. author: Ab- 
bott Kimball Co., inc. © May 54; 
KK9757O. 



Only by Vanity Fair. This charming 
nightdress to make the wearer feel 
pretty and poised ... (In Vogue, 
Dec. 1953, p. 40) Appl. author: 
Abbott Kimball Co., inc. 
© lDec53; KK94280. 

Only by Vanity Fair. Winsome night- 
dress, pretty pettiskirt as roman- 
tic as valentines.. (In Charm, 
Feb. 1954, p. 14-15) Appl. au- 
thor: Abbott Kimball Co., inc. 
© 22Jan5k; KK94274. 

Only by Vanity Fair. Young bridal 
ensemble ... (Lingerie) (In Mod- 
ern bride, spring 1954, P. 127) 
Appl. author: Abbott Kimball Co., 
inc. © 8Jan5k; KK95347. 

Only by Vanity Pair. Your heart's 
desire in bridal lingerie ... (In 
Bride's magazine, summer 1954, p. 
54-55) Appl. author: Abbott Kim- 
ball Co., inc. © 15Apr54; 
KK96226. 

VAN LEEUWEN, LEONARD. © 

Movie time is refreshment time. 
Soft drinks, ice cream. Poster. 
© lMay54; KK97188. 

VARICK PHARMACAL COMPANY, INC., DIVI- 
SION, E. FOUGERA AND COMPANY, INC. 
SEE Fougera (E.) and Company, inc. 

VEGH, STEVEN, JR. © 

Let's not monkey around, at least 
not with prices. (Introduction of 
ethics & prices) Sheet. 
© HJun54; KK97537. 

VERMICULITE INSTITUTE. © 

Vermiculite loose-fill building in- 
sulation. 7 p. © 26 Apr 54; 
KK96516. 
Versatile Vermiculite in modern in- 
dustry. 15 p. © 26Apr54; 
KK96515. 

VERMONT MACHINE. © 

For that safety ride, install the 
original Allen coil spring boost- 
er. Sheet. Appl. author: Allen 
W. Blythe. © 5Nov53; KK95372. 

Remove universal joints the easy 
way, with the Allen universal 
joint tool stop. Sheet. Appl. 
author: Allen W. Blythe. 
© 22Jan5k; KK93231. 

VERMONT STRUCTURAL SLATE COMPANY, 
INC. © 

Vermont Slate natural colors, perma- 
nent, decorative. (In Sweet's 
file, architectural, 195k, p. 12f) 
© 9Mar54; KK94357. 

VIBRO MANUFACTURING COMPANY. © 
Beryllium- Copper ... is the right 
material for a thousand uses where 
other metals fail. BC-1954-1. 
Sheet. Appl. author: Paul F. 
Boehm. © 9Apr5k; KK9658O. 
Equi-Flow, the new and better gear 
pump at less cost. E-5k01» 
Sheet. Appl. author: Paul F. 
Boehm. © 9Apr5k; KK96579. 

VICTOR PRODUCTS CORPORATION. © 
Betty Blake family food budget. 

Bulletin no. 7355* (Home freezer) 
Sheets. Appl. author: Van Sant, 
Dugdale & Co., inc. © 6May54; 
KK97261. 
Famous Victor quickfreezers, nation- 
ally advertised in Life. The 
truth about freezers. Bulletin 
no. 735« Folder. Appl. author: 
Van Sant, Dugdale & Co., inc. 
© 6May54; KK9726O. 

Get the truth about freezer selling. 
(In Electrical merchandising, Apr. 
1954, p. 145) Appl. author: 
Van Sant Dugdale & Co. © lApr5k; 
KK95600. 



A guide to better living from Vic- 
tor. The truth about freezers. 
My family food budget can save you 
$120 a year. (In Life, June 7, 
1954. P. 191-192) Appl. author: 
Van Sant, Dugdale & Co. © 7Jun5k; 
KK97259. 

Look mom, no hands. Victor's new 
pedal-dor quickfreezer opens with 
a touch of the toe. (In Life, 
June 7, 1954, P. 193) Appl. au- 
thor: Van Sant, Dugdale & Co., 
inc. ©7Jun54; KK97258. 

Meet Vic, the guy who sold Victor 
quickfreezex's to the Eskimos. 
Bulletin no. 7357. Pamphlet. 
Appl. author: Van Sant, Dugdale 
& Co., inc. © 6May5k; KK97262. 

Remember, in room air conditioners 
and in quickfreezers, it's Victor 
that has everything for more sales 
in '54» (In Commercial refrigera- 
tion and air conditioning, Mar. 
1954) Appl. author: Van Sant, 
Dugdale & Co. © lMar54; KK94366. 

The truth about freezers. You've 
heard a lot of rumors ... Bulle- 
tin [no. ] 7351* Pamphlet. Appl. 
author: Van Sant, Dugdale & Co., 
inc. © 12Apr54; KK97263. 

Victor, America's most beautiful 
freezer, can save you up to $120 
a year on food. Bulletin no. 
7352. Folder. Appl. author: 
Van Sant, Dugdale & Co., inc. 
© 6May54; KK97257. 

Would you like to save $120.00 a 
year on food? Bulletin no. 7356. 
(Home freezer) Sheet. Appl. au- 
thor: Van Sant, Dugdale & Co., 
inc. © 6May54; KK97256. 

VIRGINIA- CAROLINA CHEMICAL CORPORA- 
TION. 

Black Leaf aramite emulsifiable con- 
centrate. Contains 2 pounds ara- 
mite (active bases) per gallon. 
(Insecticide) Label. Appl. au- 
thor: Denis Hayley. © Virginia- 
Carolina Chemical Corp., Black 
Leaf Products Dlv.; 4 Jan 54> 
KK93264. 

Black Leaf 15 °/ parathion wettable 
powder (dustless) Net weight £0 
pounds. (Insecticide) Labels. 
Appl. author: Denis Hayley. 
©Virginia-Carolina Chemical Corp., 
Black Leaf Products Div. ; kJan^k: 
KK93266. 

Black Leaf kO, a nicotine sulphate 
solution. Caution, as Black Leaf 
40 is a poison ... Net wt. 5 oza. 
(Insecticide) Label. Appl. au- 
thor: Denis Hayley. © Virginia- 
Carolina Chemical Corp., Black 
Leaf Products Div. ; kJan54; 
KK93268. 

Black Leaf ii.0, a nicotine sulphate 
solution. Caution, keep away from 
children ... Net wt. 5 ozs. (In- 
secticide) Label. Appl. author: 
Denis Hayley. © Virginia-Carolina 
Chemical Corp. , Black Leaf Pro- 
ducts Div.; kJan5k? KK93269. 

Black Leaf potassium cyanate crab- 
grass killer. Net weight 1/4 
pound. (Herbicide) Label. 
Appl. author: Denis Hayley. 
© Virginia- Carolina Chemical 
Corp., Black Leaf Products Div.; 
4 Jan 51+; KK93265. 

Black Leaf standard arsenate of 
lead, colored. Net. weight eight 
ounces. (Insecticide) Label. 
Appl. author: Denis Hayley. 
© Virginia- Carolina Chemical 
Corp., Black Leaf Products Div.; 
l4Jan5k; KK93263. 



110 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



VIRGINIA-CAROLINA CHEMICAL CORPORA- 
TION. Cont'd. 

Black Leaf wettable 25 °/o Phygon 
fungicide powder. Net weight 1 
pound. Label. Appl. author: 
Denis Hayley. © Virginia- Carolina 
Chemical Corp., Black Leaf Prod- 
ucts Div.; 4Jan54; KK93267. 
Nico-Pume liquid, a highly refined 
solution of free nicotine. 1+.0 
pounds net. (Insecticide) Label. 
Appl. author: Denis Hayley. 
© Virginia- Carolina Chemical 
Corp., Black Leaf Products Div.; 
1+Jan5l+; KK9327O. 
Nico-Pume pressure-fumigator, for 
fumigating greenhouses. One pound 
net. (Insecticide) Label. 
Appl. author: Denis Hayley. 
©Virginia-Carolina Chemical 
Corp., Black Leaf Products Div.; 
4Jan54; KK9327I. 

VIRGINIA HICKORY PRODUCTS. © 

Smoke Rings Virginia Hickory. (Sea- 
soning) Polder. Appl. author: 
Fetter Printing Co. © 5Jan54; 
KK9I4.O8I. 

VITARINE COMPANY, INC. © 

Manivlta polyvitamin drops, 11 es- 
sential vitamins in water-soluble 
form. Folder. Appl. author: I. 
Franklin Shaw. © 28Dec53; 
KK93192. 

VON STERNBERG, JULE R. AND CHARLES H. 
ALB III, a copartnership of SHOW- 
HOUSE. SEE Show-House. 

VULCAN MOTOR PRODUCTS, INC. © 

A Power-Flyte for every car. Power- 
Flyte ... bearing distributor 
plate assembly for Ford-Mercury 
1949-53. Form 54-25. Sheet. 
Appl. author: Alfred C. Greene. 
© 21 Jan 54; KK92997. 
Vacuum Chambers for Auto-Lite, Del- 
co-Remy, Ford. Catalog no. 5^- _12 « 
Folder. Appl. author: Alfred C. 
Greene. © 13Apr54; KK95370. 
Ventilated contact point sets for 
Ford, Chevrolet, Plymouth and all 
other passenger cars and trucks. 
Form 54-50. Sheet. Appl. au- 
thor: Alfred C. Greens. 
© llMay54; KK96403. 

VULCAN RADIATOR COMPANY. © 

America's finest baseboard radiation 
... New Vulcan Trimline Kadi-Vec- 
tor. Folder. Appl. author: 
Richard B. Sweet. © 28 Jan 54; 
KK93390. 

Vulcan Linovector (commercial) 
finned-tube radiation. Folder. 
Appl. author: Richard B. Sweet. 
© 28Jan54; KK9339I. 



W 

WADE, POLLY AND SAMUEL WADE, d.b.a. 
SAM AND POLLY WADE COMPANY. SEE 
Wade (Sam and Polly) Company. 

WADE (SAM AND POLLY) COMPANY. 

Wades Maid salad dressing. Contents 
8 fl. ozs. Label. © Samuel Wade 
& Polly Wade, d.b.a. Sam & Polly 
Wade Co.; 30Jan54; KK94201. 

WADE, SAMUEL AND POLLY WADE, d.b.a. 
SAM AND POLLY WADE COMPANY. SEE 
Wade (Sam and Polly) Company. 

WAGNER (JOHN) AND SONS, INC. © 
Wagner fine teas. This canister 
contains 8 ounces of finest orange 
pekoe. Label. Appl. author: 
Norwood Weaver. © 1Nov53; 
KK97639. 
Wagner hickory smoke salt. Net con- 
tents 5 ounces. Label. Appl. 
author: Norwood Weaver. 
© 300ct51; KK97638. 



Wagner vintage wine vinegar, unfla- 
vored. Label. Appl. author: 
Norwood Weaver. © 190ct51; 
KK97637. 

WALKER'S AUSTEX CHILI COMPANY. © 
Austex chili con carne, no beans. 
Net wt. contents 15 ozs. Label. 
Appl. author: Crook Advertising 
Agency. © 7Dec53; KK93633. 
Austex chili con carne -with beans. 
Net wt. contents 15 ozs. Label. 
Appl. author: Crook Advertising 
Agency. © 7Dec53; KK93634* 
Austex spaghetti and meat balls with 
tomato sauce. Net wt. contents 15 
ozs. Label. Appl. author: Crook 
Advertising Agency. © 28Dec53; 
KK93635. 

WALL STREET CLOTHES, INC. © 

The suit you always had in mind. 
(In Daily news record, Apr. 8, 
1954, p. 13) ©8Apr54; KK9529I. 

WALLACE SILVERSMITHS. © 

Because it's the r ly sterling with 
third dimension oeauty. One of 
the seven breathless Wallace de- 
signs will please you above all 
others. (In Seventeen, Mar. 195^4-j 
p. 4 of cover) Appl. author: 
Ellington & Co., inc. © lMar54; 
KK95161. 

Because it's the only sterling with 
third dimension beauty. There are 
seven breathless Wallace designs, 
one of which will please you above 
all others ... (In Harper's ba- 
zaar, Apr. 1954. P« k of cover) 
Appl. author: Ellington & Co. 
© lApr54; KK9516O. 

Because it's the only sterling with 
third dimension beauty. There are 
seven breathless Wallace designs, 
one of which you are certain to 
want ... (In Ladies' home jour- 
nal, Apr. 1954. P. IO7) Appl. 
author: Ellington & Co., Inc. 
© 26Mar54; KK95159. 

WAMSUTTA MILLS. © 

If you like the freshness of cut 
[flowers] ... The name smart 
women cotton to is Wamsutta. 
(Fabrics) Sheet. Appl. author: 
Edward Going. © 26Feb54; KK94011. 

Once upon a [time] ... Wamsutta 
Continental towels. Sheet. 
Appl. author: Edward Going. 
© 4Jan54; KK934H* 

Once upon a [time] ... Wamsutta 
Supercale. (Sheets & pillow 
cases) Sheet. Appl. author: Ed- 
ward Going. © 2Jan54; KK93409. 

Once upon a [time] ... Wamsutta 
Thermocover. (Bed cover) Sheet. 
Appl. author: Edward Going. 
© 2Jan54; KK93410. 

[Summer] is the season ... The name 
smart women cotton to is Wamsutta. 
(Cotton piece goods) Sheet. 
Appl. author: Edward Going. 
© 5Jan54; KK931P-2. 

WARD-WALKER CORPORATION. © 

Ward-Walker coffees, pure Brazilian 
(bourbon Santos) Net weight 3 ozs. 
Label. © 28Nov53; KK92579. 

Ward-Walker coffees, pure Colombia 
(Medellin) Net weight 3 ozs. 
Label. © 28Nov£3; KK92580. 

Ward-Walker coffees, pure Guatemala 
(Antigua) Net weight 3 ozs. La- 
bel. © 28Nov53; KK92582. 

Ward-Walker coffees, pure Hawaiian 
(Kona) Net weight 3 ozs. Label. 
© 28Nov53; KK92581. 

Ward-Walker coffees, pure Java 
(Praenger) Net weight 3 ozs. 
Label. © 28Nov53; KK92583. 



WARING PRODUCTS CORPORATION. © 

Making hot breads with the Waring 
blendor. Folder. Appl. author: 
Mabel Jessie Stegner. © 10ct52; 
KK92436. 

Making salads on the Waring blendor. 
Folder. Appl. author: Mabel 
Jessie Stegner. © lFeb52; 
KK92431)-. 

Making soups with the Waring 

blendor. Folder. Appl. author: 
Mabel Jessie Stegner. © lFeb52; 
KK92435. 

Marmalades with the Waring blendor. 
Folder. Appl. author: Mabel 
Jessie Stegner. © 10ct52; 
KK92433. 

WARLEY COMPANY. © 

Guards keep loose tobbaco [sic] out 

of your mouth. Guards attachable 

filter tips for your favorite cig- 
arette. Label. Appl. author: 
Warren W. Gibbons. © lMar54; 
KK94131. 

WARNER, PHILIP A. © 

Hollywood's latest glamour, the 
Betsi, a cover up for your pin 
curls. (Hair forelock) Label. 
© 30Nov53; KK93650. 

WARNOCK, DONALD J. © 

Special formula no, 377 automobile 
undercoating and sound deadener. 
Label. ©8Jan54; KK92659. 

WARP BROTHERS. 

Competitive line of glass substi- 
tutes. Form 0414545* Sheet. 
© Flex-O-Glass, inc., d.b.a. Warp 
Bros.; 4May54; KK96I86. 

WARREN, KARL. 

New paths for farming. SEE General 
Electric Company. 

WARREN (NORTHAm) CORPORATION. © 

Cutex creates the loveliest colors 
of the season. (Cosmetic) (In 
Lakewood daily times) Appl. au- 
thor: J. M. Ha the s, inc. 
© 13Nov53i KK92598. 

WASHBURN COMPANY. © 

Androck tools for the outdoor chef. 
Folder. Appl. author: C. Jerry 
Spaulding, inc. © 7Apr54; 
KK9608a. 

WAV AL- THERMAL. © 

From Hollywood. Nutri-Tonic creme 
shampoo. 6 oz. net. Label. 
Appl. author: Margaret Mace. 
© 3PebS4 (in notice: 1953); 
KK95108. 

From Hollywood. Nutri-Tonic neu- 
tralizer rebuilds hair- strength, 
protects re-wavability. Net wt. 
- 2/3 oz. Label. Appl. author: 
Margaret Mace. © 19Feb54 (in no- 
tice: 1953); KK94821. 

How to get your loveliest [hair] 
permanent with lavishly rich Nu- 
tri-Tonic, the patented oil creme 
permanent. Folder. Appl. au- 
thor: Margaret Mace. © 23Feb5^; 
KK93926. 

WAYBRIDGE (A.) PRODUCTS. 

Lens cleaner, prevents fog or steam- 
ing of lens. Label. © Albert L. 
Waybridge, d.b.a. A. Waybridge 
Products; 22Dec53; KK92622. 

Waterless hand cream cleaner, con- 
tains lanolin to protect the skin. 
Avg. wt. 14 ozs « Label. © Al- 
bert L. Waybridge, d.b.a. A. Way- 
bridge Products; 22Dec53; KK92623. 

WAYBRIDGE, ALBERT L., d.b.a. A. WAY- 
BRIDGE PRODUCTS. SEE Waybridge 
(A.) Products. 



1954 



COMMERCIAL PRINTS AND LABELS 



111 



WAYNE KNITTING MILLS. © 

Belle-Sharmeer coolness for your new 
hemisphere of fashion. Summer 
Coolers best reason for keeping 
stockings on. (Hosiery) (In 
Mademoiselle, June 1954, P- 26) 
Appl. author: John J. Finlay. 
© Uun54; KK96966. 

Counter points. To our valentines, 
the girls who sell Belle-Sharmeer 
stockings, everywhere. Pamphlet. 
Appl. author: J. J. Finlay. 
© lFeb54; KK932J+5- 

Highlighting your new Hemisphere 
of fashion. Hemisphere hues in 
Belle-Sharmeer ... stockings. 
(In Mademoiselle, Mar. 1954, P» 
I4.2) Appl. author: John J. Finlay. 
© lMar54; KK94627. 

Highlighting your new Hemisphere of 
fashion. Parasol ... Belle-Shar- 

»meer ... stockings. (In Vogue, 
Apr. 1, 1954, P- 60) Appl. au- 
thor: John J. Finlay. © lApr54; 
KK9I4.9O8. 

Highlighting your new Hemisphere 
of fashion. Summertime shades, 
lovely new complexions for legs. 
Belle-Sharmeer ... stockings. 
(In Vogue, May 1, 1954, p. 78) 
Appl. author: John J. Finlay. 
© lMay54; KK96057. 

Highlighting your new hemisphere of 
fashion. Wedgewood ... Belle-Shar- 
meer ... stockings. (In Vogue, 
Feb. 1, 19^k, ?• 74) Appl. au- 
thor: J. J. Finlay. © lFeb54; 
KK9321+4. 

WAYNE WORKS, INC. © 

Obsoleting the Industry, the bus 
body the buyers built. The new 
Wayne Custom. Folder. © lFeb54; 
KK955OO. 

Obsoleting the Industry, the bus 
body the buyers built. The new 
Wayne Custom Panoramic. Folder. 
© lFeb54; KK955OI. 

Obsoleting the industry, the bus 
body the buyers built. The new 
Wayne Super-Custom Panoramic. 
Folder. © lFeb54; KK95502. 



WEAVER, ADELAIDE AGNES. 
Mark. 



SEE Weaver, 



WEAVER, MARK. 

New, novel, convenient, Jiffy salmon 
egg dispenser. Featherweight 1/2 
oz. Folder. ©Mark Weaver & 
Adelaide Agnes Weaver (in notice: 
Mark Weaver); 12Mar54; KK95938. 

WEAVER (W. R.) COMPANY. © 

For precision sighting and greater 
accuracy at long range. [Black & 
white] (Telescope sights) (In 
the American rifleman, Mar. 1954, 
p. 67) Appl. author: Warren T. 
Mithoff . © lMar54; KK94411. 

For precision sighting and greater 
accuracy at long range. Weaver 
scopes. [Color] (Telescope 
sights) (In Outdoor life, Mar. 
19514., p. 129) Appl. author: 
Warren T. Mithoff. © 25Feb54; 
KK9M4J.O. 

Improve your .22 shooting with a Blj. 
or B6 Weaver scope. (Telescope 
sights) (In the American rifle- 
man, Apr. 1954, P» 6l) Appl. au- 
thor: Warren T. Mithoff. 
© lApr54; KK95236. 

Improve your .22 shooting with a 
model Bl+ or B6 Weaver scope. 
(Telescope sights) (In Outdoor 
life, Apr. 19514., p. 133) Appl. 

author: Warren T. Mithoff. 
© 25Mar5l).; KK95237. 



The new model K-series 60 Weaver 
scopes. 7 out of 10 are Weavers. 
(In the American rifleman, June 
1954, P« 71) Appl. author: War- 
ren T. Mithoff. © lJun54; 
KK96969. 

Now for .22 's, the model B Weaver 
scopes with the new tip-off mount. 
(Telescope sights) (In Outdoor 
life, Feb. 1951;, p. 107) Appl. 
author: Warren T. Mithoff. 
© 25Jan54; KK93IJ.O6. 

Weaver scopes, model KV. One scope, 
two magnifications for short and 
long range shooting. (In Outdoor 
life, May 1954, p. 119) Appl. 
author: Warren T. Mithoff. 
© 25Apr5l;; KK96496. 

Weaver scopes, there's a model 

that's just right for you. cBlack 
& whiten (Telescope sights) (In 
the American rifleman, Jan. 1954, 
p. 51) Appl. author: Warren T. 
Mithoff. © Uan54 (in notice: 
1953); KK92637- 

Weaver scopes, there's a model 

that's just right for you. [Col- 
or] (Telescope sights) (In Out- 
door life, Jan. 1954, P« 61) 
Appl. author: Warren T. Mithoff. 
© 25Dec53; KK92638. 

WEBCOR, INC. © 

He didn't say it that way. (Tape 
recorder) (In Time, Apr. 26, 
1954, p. I0I4.) Appl. author: 
Fuller & Smith & Ross, Inc. 
© 22Apr54; KK97409. 

High-fidelity wherever you go. Web- 
cor portable Musicale cphonographD 
(In the New Yorker, Apr. 24, 1954, 
p. I4.8) Appl. author: Fuller & 
Smith & Ross, inc. © 22Apr54; 
KK97073. 

An important announcement to every 
tape recorder owner, from Webcor. 
(In High fidelity, June 1954, P« 
92) Appl. author: Fuller & Smith 
& Ross, inc. © lJun54; KK97lp-2. 

Little three are the biggest fono 
sellers at 3 price levels. Maes- 
tro, Lark [and] Midge [phono- 
graphs] (In Retailing daily, Apr. 
7, 1954, P. 44) Appl. author: 
Fuller & Smith & Ross, Inc. 
©7Apr54; KK97072. 

New high-fidelity 3-speaker Webcor 
portable Musicale cphonographD 
(In Retailing daily, Apr. 14, 
1954, P- 38) Appl. author: 
Fuller & Smith & Ross, inc. 
© l4Apr5l4.; KK97070. 

Only the new Webcor clock radio op- 
erates all three automatically, 
(In Retailing daily, Apr. 21, 
1954, p. 35) Appl. author: 
Fuller & Smith & Ross, Inc. 
© 21Apr54; KK9707I. 

Record radio programs automatically, 
with the exciting new Webcor 
clock-radio. (in Magnetic film & 
tape recording, May-June 1954, P» 
3) Appl. author: Fuller & Smith 
& Ross, inc. © lMay54; KK97O77. 

3-speed Webcor [phonograph] only 
$29.95. (In Sunset, June 1954, 
p. 113) Appl. author: Fuller & 
Smith & Ross, inc. © 25May54; 
KK97078. 

WEBELT. 

Sudden stops will never harm the 
child held safely with a Wiggly 
car belt. Folder. © Richard G. 
Ostrander, d.b.a. Webelt; 19Apr54; 
KK95552. 

WEBSTER (WARREN) AND COMPANY. © 

Webster Waive ctor for steam and hot 
water heating. Bulletin B-I56IA. 
Sheet. © 29Jan54; KK94408. 



WEBSTER CHICAGO CORPORATION. © 

Do it yourself, install a 3-speed 
Webcor hi-fi diskchanger. (In the 
Saturday evening post, Apr. 3, 
1954, p. 42) Appl. author: Ful- 
ler & Smith & Ross, inc. 
© 31Mar51;; KK97564. 

An exciting new tone to living, Web- 
cor high-fidelity musicale. 
(Phonograph) (In Time, Jan. 25, 
1954, P. 4) Appl. author: Fuller 
& Smith & Ross, inc. © Webster- 
Chicago; 21Jan54 (In notice: 1953); 
KK94693. 

For good listening everywhere, Web- 
cor fonografs. (In the Saturday 
evening post, Nov. 15, 1952, p. 
54) Appl. author: Fuller & Smith 
& Ross, inc. ©Webster Chicago 
Corp. (in notice: Webster Chi- 
cago); 12Nov52; KK94836. 

Hi-fidelity recording is fun on a 
Webcor [tape recorder] (In the 
Saturday evening post, Oct. 31, 

1953, P- 73) Appl. author: 
Fuller & Smith & Ross, inc. 
© 280ct53; KK93033. 

Play your records on a new Webcor 
[phonograph] and you'll hear them 
just as they were recorded. (In 
the Saturday evening post, Nov. 
22, 1952, p. 52) Appl. author: 
Fuller & Smith & Ross, inc. 
©Webster Chicago Corp. (in no- 
tice: Webster Chicago); I9N0V52; 
KK94837* 

Think of music for Christmas gifts, 
think of Webcor for music. 
(Phonographs) (In the Saturday 
evening post, Dec. 6, 1952, p. 63) 
Appl. author: Fuller & Smith & 
Ross, inc. ©Webster Chicago 
Corp. (in notice: Webster Chi- 
cago); 3Dec52; KK94835. 

El Webcor graba los momentos pre- 
closos. (Tape recorder) (In Life 
en espanol, Apr. 26, 1954, P» 6) 
Appl. author: Fuller & Smith & 
Ross, inc. © 26Apr5h; KK97408. 

The Webcor Holiday. (Phonograph) 
(In Sunset, Nov. I952, p. 34) 
Appl. author: Fuller & Smith & 
Ross, inc. ©Webster Chicago 
Corp. (in notice: Webster Chi- 
cago); 250ct52; KK95556. 

You hear true high-fidelity on a 
Webcor. (Phonograph & tape re- 
corder) (In the Saturday evening 
post, Jan. 30, 1954, p. 75) 
Appl. author: Fuller & Smith & 
Ross, inc. © 27 Jan54; KK94000. 

WECO PRODUCTS COMPANY. © 

And brush your teeth. Dr. West's 
Miracle Tuft. (In Parents' maga- 
zine, June 1954, P« 4) Appl. au- 
thor: J. Walter Thompson Co. 
© 25May54; KK9766O. 

Dr. West tells you how to select a 
toothbrush. (In Look, Mar. 9, 

1954, p. 71) Appl. author: J. 
Walter Thompson Co. © 23Feb54; 
KK94477. 

4 things to look for, 4 ways to find 
them, when you select a tooth- 
brush. Dr. West's Miracle-Tuft. 
(In Look, May 4, 1954, P» 2) 
Appl. author: J. Walter Thompson 
Co. © 20 Apr 54; KK96504. 

Hey mom, I've got a grown-up tooth. 
Dr. West's Miracle-Tuft [tooth- 
brush] (In Parent's magazine, May 
1954, P» 4) Appl. author: J. 
Walter Thompson Co. © 23Apr54; 
KK96507. 

How's it at your house? Dad's a 
roller, mom's a scrubber. Dr. 
West's Flexite cleans teeth 
better. (In Life, Nov. 3, I952, 
p. I4.3) Appl. author: J. Walter 
Thompson Co. © 310ct52; KK92«45. 



112 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June 



WSCO PRODUCTS COMPANY. Cont'd. 

Is your child a tooth smasher? Dr. 
West's Miracle-Tuft [toothbrush] 
(In Parents' magazine, Mar. 195l)-» 
p. 1|) Appl. author: J. Walter 
Thompson Co. © 25Feb5l).; KK9I4I4.79. 

Tiny hands can learn to brush before 
to button. Dr. West's Miracle- 
Tuft [toothbrush] (In Parents' 
magazine, Apr. I95I4., p. lj-) Appl. 
author: J. Walter Thompson Co. 
© 25Mar5J+; KK96503. 

WEILLER COMPANY. © 

Take chomeD the handy 6 pak Burger- 
meister, a truly fine pale beer. 
CO 889. Poster. © 17Dec53; 
KK9l|281|.. 
[Train display. IC-1360/l] (Ice 
cream) Poster. © 3Apr53; 
KK9I+283. 

WEINBERG, FREDERIC. © 

Modern lamps and decorative acces- 
sories. Polder. © lFeb5lj.; 
KK9758I+. 

WEINTRAUB BROTHERS AND COMPANY. © 
Salute. (Uniforms) Folder. 
Jan. I95I4-. © 31DecS3 (in no- 
tice: 19514.); KK93I4I1.7. 

Feb. I95I4.. © llFeb5[(.; KK9I4.313. 

Mar. I95I4.. © 22Mar5l4_; KK95211. 

Apr. 19514.. © 8Apr5l4_; KK96262. 

May 19514.. © 21May5l4.; KK97O85. 

WEISS (ALBERT) AND COMPANY. © 

Shoulder dusters, sparkling cascades 
of slender glamour-lines. (Rhine- 
stone jewelry) (In Vogue, Jan. 1, 
I95I4., p. 168) Appl. author: Ben 
Sackheim, inc. © lJan5l+; KK93I4.3I4.. 

WELCKER CORFOHATION. © 

Instructions and directions. (Water 

conditioning device) Folder. 

© 3Feb$l4_; KK9I4.896. 
Wash- down and blow-down schedules 

with CID water correction. Sheet. 

Appl. author: Clyde J. Welcker. 

© 6May5l4.; KK96332. 

WELLS, KATIE. 

Churches, lodges and all legitimate 
organizations. Happy Valley En- 
terprise picnic basket lunches. 
Folder. © Katie Wells & Thomas 
Wells; 19Feb5l+; KK93886. 

WELLS, THOMAS. SEE Wells, Katie. 

WELLS, WILLIAM S. © 

Henacres chick cost computer. 
(Hatching baby chicks) Label. 
© 230ct53; KK93801. 

WELLWORTH PICKLE COMPANY. 

Sweet Gherkins from the farm. Con- 
tents 12 fl. oz. Label. Appl. 
author: Henry Quell. © Wellworth 
Pickle Co., a firm composed of 
Jonas Schreiber & Louis Schreiber; 
25Aug53; KK95ll-07. 

WEMBLEY, INC © 

Easter time is Wembley time. (Neck- 
ties) (In Men's wear, Feb. 5 > 
1951|, p. 13) Appl. author: Fitz- 
gerald Advertising Agency. 
© ^Febjlj.; KK914-925. 

Extra, extra, Moygashel Irish linen 
[ties] (In Men's wear, May 18, 
1953) Appl. author: Grey Adver- 
tising Agency, inc. © l8May53; 
KK914.995. 

Eye catching valentines. (Neckties) 
(In Men's wear, Jan. 15, 1951+» P« 
62) Appl. author: Fitzgerald 
Advertising Agency. © 15Jan5l+; 
KK9l4-92l|. 

Fashion's smartest color, bleu. 
(Neckties) (In Men's wear, Jan. 
15, 1951+ , p. 10-11) Appl. au- 
thor: Fitzgerald Advertising 
Agency. © l5Jan51j.; KK9I4.923. 



Flatter your face with a ..embley bow. 
(Neckties) (In Men's wear, Feb. 5» 
1951I, p. 9) Appl. author: Fitz- 
gerald Advertising Agency. 
© 5Feb5l4-; KK914.926. 

How to tie the Windsor knot with ex- 
hilarating new Heller Jersey ties. 
(In Men's wear, Feb. 20, 1953> P» 
I4.I) Appl. author: Grey Advertis- 
ing Agency, inc. ©20Feb53; 
KK9I499I4- 

The new Wembley casual, a smart, 
fashionable tie designed for sport 
shirts. Made in five outstanding 
fabrics. (In Men's wear, May lt|., 
195ks P. 10) Appl. author: Fitz- 
gerald Advertising Agency. 
© ll4May5l4.; KK968I4.O. 

The new Wembley casual, a smart, 
fashionable tie designed for sport 
shirts. Made in three outstanding 
fabrics. (In Daily news record, 
Apr. 20, 1951)., p. 53) Appl. au- 
thor: Fitzgerald Advertising 
Agency. © 20Apr51).; KK96387. 

Now you've got TV's greatest sales- 
man selling Wembley Nor-East Non- 
Crush ties. (In Men's wear, Apr. 
16, I95I4-, P. lil--15) Appl. au- 
thor: Fitzgerald Advertising 
Agency. © 16Apr5l4.; KK95782. 

Trim your he with a Wembley [neck- 
tie] (In Esquire's apparel arts, 
Oct. I953, p. 10-11) ©23Sep53; 
KK97053. 

Wembley Nor-East. Ask for a Wem- 
bley, America's quality tie. (In 
Esquire's apparel arts, Feb. I95I4., 
p. 35) Appl. author: Fitzgerald 
Advertising Agency. © lFeb^l).; 
KK95325. 

Wembley Nor-East Non- Crush out ties 
'em all. (Neckties) (In Es- 
quire's apparel arts, Jan. I95I4., 
p. 15) Appl. author: Fitzgerald 
Advertising Agency. © Uan5l4.; 
KK9532U. 

Wembley presents blazer tints of 
Guatemala. (Neckties) (In Es- 
quire, June 1954-, p. HO) Appl. 
author: Fitzgerald Advertising 
Agency. © 7May5l4-; KK96I429. 
Wembley presents blue tints of Aca- 
pulco. (Neckties) (In Esquire, 
May I95I4., p. 102) Appl. author: 
Fitzgerald Advertising Agency. 
© 9Apr5l4_; KK95326. 
Wembley presents golden tints of 
Maya. (Neckties) (In Esquire, 
Mar. 195l+> P» 20) Appl. author: 
Fitzgerald Advertising Agency. 
© 10Feb5l).; KK95323. 
Wembley presents silver tints of 
Sierra Madre. (Neckties) (In Es- 
quire, Apr. I95I4., p. 18) Appl. 
author: Fitzgerald Advertising 
Agency. © lOMa^l).; KK95322. 

WEN-MAC CORPORATION. © 

The famous Wen-Mac Automite proves 
itself tops on the track. (Model 
race car) Sheet. © 9Feb5l+; 
KK914-319. 

1st in the sky, the Aeromite. Rule 
the waves with Wen-Mac's great new 
Aquamite. (Model speed boat) 
Sheet. © HFeb5l4.; KK9I4.3I8. 

For the real thrill of the wild blue 
yonder, Wen-Mac's famous Aeromite 
is the engine powered [model] air- 
plane of today. Sheet. 
© 9Feb5l4.; KK9367I. 

WERNER, JUANITA N., sole owner PAR-PIC 
FOOD PRODUCTS COMPANY. SEE Par-Pic 
Food Products Company. 

WESLEY INDUSTRIES. © 

US Trek, the road map game. Label. 
Appl. author: La Rue D. Wesley. 
© 3Mar5l4.; KK9I4.385. 



WESMAR COMPANY. 

Scrappy. Picture construction ckits 
for children. Label. © Wesley 
Matey, d.b.a. Wesmar Co.; llMar5ii- 
KK95273. 

WESSON OIL AND SNOWDRIFT SALES COM- 
PANY. © 

Now Wesson oil, America's largest 
selling brand, has the new pori- 
scope. Sheet. (Q 15Jan5i|.; 
KK93036. 

WESTERN CONDENSING COMPANY. © 

Extra grow power for slop-feeding 
hogs. Peebles' Hog Fare. Fold- 
er. Appl. author: Lyle Abbott. 
© 15Feb5l(.; KK9l|.«90. 

Now extra benefits from wet mash 
feeding. Peebles' Poultry Fare. 
Folder. Appl. author: Clare At- 
wood. © lMar5]+; KK9I4.889. 

Now, pelleted milk for baby pigs. 
Peebles' Pig Fare Pellets. Fold- 
er. Appl. author: Clare Atwood. 
© 16Apr5lj.; KK96376. 

Peebles' Dairy-Whip, a powdered 
whipping ingredient of dairy ori- 
gin. Folder. Appl. author: Lyle 
Abbott. © 15Jan5l|. (in notice: 
1953); KK9I4.89I. 

Peebles' helps keep turkeys healthy 
and on feed. Folder. Appl. au- 
thor: Clare Atwood. © 16Apr5l4.; 
KK96375. 

WESTERN UNION TELEGRAPH COMPANY. © 
Western Union cables, Rapid time 
calculator. (International cable 
systems & equipment) © 8Mar5l4-; 
KK9595U. 

WESTERN WAXED PAPER COMPANY DIVI- 
SION; CROWN ZELLERBACK CORPORATION. 
SEE Crown Zellerbach Corporation. 

WESTERN WORLD PLAYING CARD COMPANY. © 
Vanities by Vargas. (Playing cards) 
Label. © 12Feb51j.; KK95023. 

WESTGATE- CALIFORNIA TUNA PACKING COM- 
PANY. © 

California chunks and flakes, light 
meat tuna. Contents 3 lbs. 12 oz. 
avd. Label. Appl. author: Ge- 
rald Mertons. © 26Apr5l|; KK96379. 

WHEELDEX AND SIMPLA PRODUCTS, INC. © 
Enjoy the new Automaglc Simplafind. 
(Office equipment) Sheet. Appl. 
author: Richard P. Scholfield. 
© 22Apr5l4.; KK95810. 

Simplawheel Wheeldex simplafind, for 
records that come to you come to 
us. (Card finding equipment) Cir- 
cular. Appl. author: Richard P. 
Scholfield. © l5Jan54; KK93277. 

WHIPETTE, INC. © 

Whiz Cakes ready to use pancake & 
waffle batter. Net contents 12 
fluid ounces. Label. Appl. au- 
thor: Robert H. Williams. 
© 220ct53; KK9I4.709. 

WHIRLPOOL CORPORATION. © 

Color lights the way, see as you 
wash as you save. Amazing new 
Whirlpool Guide Lite control. 
Never before so much in any auto- 
matic washer. (In Woman's home 
companion, May 195l<-» P* 72) 
Appl. authors: Perry R. Thomas & 
Charles Doner. © 22Apr5l).; 
KK96216. 

Color lights the way, see as you wash 
as you save. Amazing new Whirlpool 
Guide Lite control. Never before so 
much quality ... -(In Better homes 
& gardens, May 19 5C, P« 172) 
Appl. authors: Perry R. Thomas & 
Charles Doner. © 23Apr$lj.; KK96218. 



1954 



COMMERCIAL PRINTS AND LABELS 



113 



Color lights the way, see as you wash 
as you save. Amazing new Whirlpool 
Guide Lite control. Never "before so 
much quality ... (In the Saturday 
evening post, Apr. 17, 1954, P» 
179) Appl. authors: Perry R. 
Thomas & Charles Doner. © li^Apr^l).; 
KK96219 . 

Now make every washday touch-button 
simple. All-new Whirlpool Surgo- 
matic, the washer with touch-but- 
ton controls. (In the Progressive 
farmer, Apr. I95I4., p. 112) Appl. 
authors: Perry R. Thomas & Charles 
Doner. © 15Mar5l4.; KK951I4.5. 

Now make every washday touch-button 
simple. The all-new Whirlpool 
Surgomatlc washer with touch but- 
ton controls. (In Good housekeep- 
ing, Apr. 195U, p. I65) Appl. 
authors: Perry R. Thomas & Charles 
Doner. © 20Mar5lj.; KK951I4.3. 

Whirlpool presents guide lite con- 
trol. Automatic washers and dry- 
ers. (In Better homes and gar- 
dens, Mar. I95I4., p. 100-101) 
Appl. authors: Perry R. Thomas & 
Charles Doner. © 2lJFeb5l4.; 
KK951W-. 

Your kind of washing efficiency, 
with a new kind of touch-button 
ease. (Semi-automatic washer) 
Appl. authors: Perry R. Thomas & 
Ronald Bean. © 30Dec53; KK9?l|?lj.. 

WHITE SEWING MACHINE CORPORATION. © 
Make this her best Christmas yet. 
(In the Saturday evening post, 
Dec. 6, 1952, p. 127) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, inc. © l±Dec$Z; KK95138. 

WHITEHALL PHARMACAL COMPANY. © 

Constipation, a major cause of hem- 
orrhoids. Petro-Syllium. (In the 
Charlotte observer, Feb. 2, 1951+., 
p. 12B) Appl. author: Frances 
Rutland Lacher. © 2Feb5l+; 
KK9I4.IO7 . 

Hemorrhoid sufferers, enjoy regular- 
ity with comfort ... Petro-Syl- 
lium. (Medicine for constipation) 
(In Chicago dally tribune, Feb. 2, 
1954, p. 12F) Appl. author: 
Frances Rutland Lacher. © 2Feb54; 
KK937H. 

Limited introductory offer. Amazing 
chlorophyll toothpaste actually 
helps build new gum tissue. Koly- 
nos. (In Life, Nov. 2I4., 1952, p. 
85) Appl. author: Walter Green. 
© 21NOV52; KK96381(.. 

Mothers, children who hate aspirin 
love Tandy. It's the one and only 
aspirin in hard candy form. (In 
Binghamton press, Apr. 6, 195^» P« 
16) Appl. author: Frances Rut- 
land Lacher. © 6Apr54; KK96I4.9I. 

Mothers, children who hate aspirin 
love Tandy. Not a cover-up like 
so-called flavored aspirins. 
Tandy Is real candy ... (In Bing- 
hamton press, Apr. 13, 195^> P« 
12) Appl. author: Frances Rut- 
land Lacher. © 13Apr54; KK96li92. 

New cosmetic lotion for women melts 
off facial hair. New Neet. (In 
Los Angeles times, May 16, 195l*-» 
p. 50) Appl. author: David H. 
Grayson. © l6May5l+; KK969I1.O. 

WHITMAN (STEPHEN F. ) AND SON, INC. © 
Be thankful, be thoughtful, give 
Whitman's chocolates. (In the 
Saturday evening post, Nov. Hj., 
1953) Appl. author: Ward 
Wheelock Co. © l4Nov53; KK9266lj.. 
Easter Sunday April 18, remember her 
with a Whitman's Sampler. (Con- 
fectionery) (In the Saturday eve- 
ning post, Apr. 10, 195U) Appl. 
author: Ward Wheelock Co. 
© 10 Apr 5!).; KK96587. 



Golden Flair assorted chocolates. 
One pound net. Label. © 3Sep52; 

KK92495. 

Here's how I remember, why don't 
you? Alan Ladd. Whitman's Sam- 
pler. (Confectionery) (In the 
Saturday evening post, Mar. 6, 
1951}-) Appl. author: Ward Whee- 
lock Co. © 6Mar5l4.; KK9I4.37O. 

Here's how I remember, why don't 
you? John Wayne. (Confectionery) 
(In the Saturday evening post, 
Jan. 9, I95I+) Appl. author: Ward 
Wheelock Co. © 9Jan5l|; KK93I+53. 

It ' s time to remember the way to 
her heart. (Confectionery) (In 
the Saturday evening post, Feb. 
6, 195i4.) Appl. author: Ward 
Wheelock Co. © 6Feb5lj.; KK9^369. 

Mother's Day is on May 9th, Sunday. 
Whitman's Sampler, chocolates & 
confections. (In the Saturday 
evening post, May 1, I95I).) Appl. 
author: Ward Wheelock Co. 
© lMay5l|.; KK96586. 

Say merry Christmas with Whitman's 
chocolates. (In the Saturday eve- 
ning post, Dec. 19, 1955> P« Hi-) 
Appl. author: Ward Wheelock Co. 
© 19Dec53; KK92663. 

WHITMAN PUBLISHING COMPANY. © 

Ding Dong school cbig boat puzzles 

No. 2609:29. Label. © l5Sep53; 

KK92872. 
Ding Dong school cbig train puzzlea 

No. 2609:29. Label. © l5Sep53; 

KK92873- 
Ding Dong school Peg-A-Picture. 

No. 5627:9_8. (Game) Label. 

© 30Sep53; KK92869. 
Ding Dong school roll to color. 

100 feet of coloring fun with 

crayons. No. $623.98. Label. 

© 15Sep53; KK92870. 
Ding Dong School, 16 valentines for 

you to make. Created by Frances 

Horwich. No. 2505:50. Label. 

© 21Jan54; KK938I6. 
Young artist coloring kit. Ij. color- 
ing books, 6 coloring crayons. 
[No.] I4.O59 :49 . Label. ©23Dec53; 

KK93817. JJ ' 

WHITTEMORE, DAVID, THOMAS C. WINSTON, 
LAWRENCE J. LUMB AND CLIFTON E. 
MILES, d.b.a. LMW ENTERPRISES. SEE 
LMW Enterprises. 

WIAN (R. C ) ENTERPRISES, INC. © 
Bob's Mocha Boy coffee. One pound 
net. Label. © 23Feb5lj. ( in no- 
tice: 1955); KK93897. 

WILC0 COMPANY. © 

Walt Disney's Snow White Snow Spray 
Bomb, the all purpose white deco- 
ration. Net wt. 12 oz. Label. 
© lDec53; KK9I4.515. 

Wilco all purpose chrome & metal 
polish. Net contents 8 fl. oz. 
Label. © 21May5l+.; KK96865. 

Wilco Pep-Tone motor detergent con- 
centrate. Net contents one U. S. 
fluid quart. Label. © lMayJjlj. 
(in notice: 1953); KK9621+9. 

Wilco Stop Leak with Asbestex safety 
sealer, guaranteed to stop all 
minor leaks in cooling systems. 
Net contents 10 fl. ozs. Label. 
© 26Apr5l|. (In notice: 1953); 
KK9585U. 

Wilco Stop Rust with Insul-X protec- 
tion, protects cooling systems, 
lubricates water pumps. Net con- 
tents 10 fl. ozs. Label. 
© 26Apr5l+ (in notice: 1953); 
KK95855. 



WILCOX, CRITTENDEN AND COMPANY, INC. © 
Fittings for small outboard and in- 
board cruisers available here. 
[Wall chart] Poster. © 5May5k; 
KK96570. 

Wilcox-Crittenden outboard fittings 
available here. [Wall chart] 
Poster. © 5May5l4.; KK96569. 

WILLARD STORAGE BATTERY COMPANY. © 
Weathermaster, the first and only 
battery with climate control. 
Poster. ©19Apr5i|.; KK95576. 

WILLIAMS, EVERETT H. AND HAROLD P. 
WILLIAMS, d.b.a. WILLIAMS BROTHERS. 
SEE Williams Brothers. 

WILLIAMS, HAROLD P. AND EVERETT H. 
WILLIAMS, d.b.a. WILLIAMS BROTHERS. 
SEE Williams Brothers. 

WILLIAMS (J. B.) COMPANY AND CATALINA, 
INC., d.b.a. SKOL. SEE Skol. 

WILLIAMS (R. R.) INC. © 

Wash-'N-Dri disposable wash cloth. 
Label. Appl. author: Gloria 
Williams. © 12Jan5l).; KK92780. 

WILLIAMS, THEODORE, ROBERT SEGIL, 
ROBERT LEBENDIG AND HARRY SNYDER, 
composing the partnership S0-EZE 
COMPANY. SEE So-Eze Company. 

WILLIAMS BROTHERS. 

Anyone can catch fish with the fab- 
ulous Floreo flowering lure. (Ar- 
tificial fishing lure) Poster. 
©Everett H. & Harold P. Williams, 
d.b.a. Williams Bros.; 21Apr5)4.; 
KK96I6I4.. 

WILLIAMSON, CALEB RICHMOND AND CHARLES 
BROOKE TEMPLE, t.a. KEEN COMPANY. 
SEE Keen Company. 

WILLYS MOTORS, INC. 

Announcing the first showing, new 
super-powered '51). Kaiser. Lowell 
Thomas calls it ... (In Pittsburgh 
press, Mar. 22, l?5k. } p. 9) 
Appl. author: William H. Weintraub 
& Co., inc. ©Kaiser-Willys Sales 
Div., Willys Motors, inc.; 22MarJ>l|.; 
KK914-900. 

Everybody likes the big change in 
Kaiser. (In Life, June 21, 1954) 
Appl. author: Wm. H. Weintraub 
Co., inc. ©Kaiser-Willys Sales 
Division, Willys Motors, inc.; 
12Jun5l4_; 10^7733. 

Power-on-demand, one of 6 exciting 
exclusives, yours only in the new 
'51+ Kaiser. (In Life) Appl. au- 
thor: Wm. H. Weintraub Co., inc. 
©Kaiser-Willys Sales Division, 
Willys Motors, inc.; 31May5l+.; 
KK976I9. 

See the new '5l(. Kaiser that's caus- 
ing all the talk. (In the Los 
Angeles mirror, Apr. 23, 195ij-» P» 
II4.) Appl. author: William H. 
Weintraub & Co., inc. ©Kaiser- 
Willys Sales Division, Willys Mo- 
tors, inc.; 23Apr54; KK96206. 

Super-powered new '5!)- Kaiser, the 
new car with the big change. (In 
the Philadelphia Inquirer, ^ar. 
20, 19514., p. II4. A a) Appl. au- 
thor: William H. Weintraub & Co., 
inc. © Kaiser-Willys Sales Divi- 
sion, Willys Motors, inc.; 
20Mar5l(.; KK96722. 

WILSON, JOHN. 

The inquiring weldor. SEE Eutectic 
Welding Alloys Corporation. 

WILSON AND COMPANY, INC. © 

Could your dog pass an examination 
for life insurance on same basis 
as humans? Ideal dog food. (In 
Family circle, Feb. I95I4., p. 75) 



114 



CATALOG OF COPYRIGHT ENTRIES 



Jan.-June ■ 



WILSON AND COMPANY, INC. Cont'd. 

Appl. author: Ewell & Thurber As- 
sociates. © 28Jan54 (In notice: 
1953); KK93607. 

WILSON JONES COMPANY. © 

For a memory like an elephant. 

(Desk calendars, diaries, appoint- 
ment books) Polder. Appl. au ~ 
thor: William K. Ryan. © lMay54; 
KK96738. 

WINSTON, THOMAS C, LAWRENCE J. LUMB, 
CLIFTON E. MILES AND DAVID WHITTE- 
MORE, d.b.a. LMW ENTERPRISES. SEE 
LMW Enterprises. 

WINTHROP-STEARNS, INC. © 

The foot bridge. [Painting by] 
Gordon Grant. Theominal. (Phar- 
maceutical) Folder. Appl. au- 
thors: Gordon Grant & Exeter 
Studios. © 17May54; KK96599. 

Gloucester wharves. [Painting by] 
Gordon Grant. Theominal. (Phar- 
maceutical) Folder. Appl. au- 
thors: Gordon Grant & Exeter 
Studios. © 17May54; KK96598. 

WISE-UP COMPANY OF AMERICA. 

Sno-Dope, golden kola drink. Con- 
tents 12 fl. oz. (Soft drink) 
Label. © Charles A. Meyerowich, 
d.b.a. Wise-Up Co. of America; 
13Feb54; KK95909. 

WISS (J.) AND SONS COMPANY. © 

How to make a contour belt and a 
felt carryall with Wiss pinking 
shears. Pattern no. 108. Appl. 
author: Ellington & Co., inc. 
© Ular54; KK94173. 

How to make a farm scene with Wiss 
pinking shears. Pattern no. 112. 
Appl. author: Ellington & Co. 
© 20May54; KK96125. 

How to make a tassel hat and a hand- 
kerchief case with Wiss pinking 
shears. Pattern no. 109. Appl. 
author: Ellington & Co. © 20Apr54 
(in notice: 1953); KK95185. 

How to make the match-box jacket 
with Wiss pinking shears. Pattern 
no. IO7. Appl. author: Ellington 
k Co., inc. © Uan54 (in notice: 
1955); KK933M). 

How to make the pinker capelet with 
Wiss pinking shears. Pattern no. 
105. Appl. author: Ellington & 
Co., inc. © lFeb54 (in notice: 
1953); KK91A71J-. 

How to make the sorrento cap and 
carryall with Wiss pinking shears. 
Pattern no. 111. Appl. author: 
Ellington & Co. © 15Apr54; 
KK9557I. 

Wiss pinker fashions felt sandals. 
Pattern no. 115. Appl. author: 
Ellington & Co., inc. © 20Jun54; 
KK97695. 

WOLGAST COMPANY. © 

Stonemizer fits all I. H. C. corn- 
binds. (Deflector bars) Sheet. 
Appl. author: Ervin H. Wolgast. 
© l6Mar54; KK95289. 

WOLVERTON, 0. A. © 

Burn-Rite oil burner chemical clean- 
er. Folder. © Uan54; KK93554* 

WOMACK, MARY DOROTHY. © 

Nicky Claus. (Dolls) Label. 

© 23Dec53; KK95012. 
Vicky Claus. (Dolls) Label. 
© 23Dec53; KK95013. 

WOMAN'S DAY, INC. © 

She's got to go out to get Woman's 
day, the A & P magazine, c Couple 
with dogs (In the New Yorker, 
Mar. 27, 1954, P- 62-63) 
© 27Mar54; KK94684. 



She's got to go out to get Woman's 
day, the A & P magazine. [Woman 
& child with umbrellas] (In the 
New Yorker, Apr. 24, 1954. P« 78- 

79) © 24Apr5l4.; KK95557. 

She ' s got to go out to get Woman ' s 
day, the A & P magazine. [Woman 
in white gloves putting on ear 
muffs] (In the New Yorker, Feb. 
27, 1954, p. 46-47) ©27Feb54; 
KK93927. 

She's got to go out to get Woman's 
day, the A & P magazine. [Woman 
putting key in purse] (In the New 
Yorker, June 19, 1954, p. 14-15) 
©19Jun54; KK97547. 

She's got to go out to get Woman's 
day, the A & P magazine. cWoman 
walking; calendar backgrounds 
(In the New Yorker, Jan. 30, 
1954, P. 36-37) © 30Jan54; 
KK93219. 

She's got to go out to get Woman's 
day, the A & P magazine. [Woman 
wheeling baby in walker] (In the 
New Yorker, May 22, 1954, p. 54- 
55) © 22May54; KK96513. 

WONDER PRODUCTS COMPANY. 

Wonder Kindling, your quick, com- 
plete fire lighter. Label. 
© Paul L. Honaker, d.b.a. Wonder 
Products Co.; 3Feb54; KK94803. 

WOOD PRESERVA-PRODUCTS. 

Hypo injection serum. (Wood pre- 
serving liquid) Label. Appl. 
author: National Lithograph Co. 
© James Robert Tully, d.b.a. Wood 
Preserva-Products; 25Feb54» 
KK95341. 
Wood Preserva Hypo injection serum, 
for the preservation of wood poles 
and timbers. Label. Appl. au- 
thor: National Lithograph Co. 
© James Robert Tully, d.b.a. Wood 
Preserva Products; 7 Jan 54; 
KK93450. 

Wood Preserva Lastlkote sealer. 
(Coal tar paint) Label. Appl. 
author: National Lithograph Co. 
© James Robert Tully, d.b.a. Wood 
Preserva Products; 7Jan54; 
KK9345L 

Wood Preserva-Life. Description; 
directions. (Viscous wood pre- 
serving coating) Label. Appl. 
author: National Lithograph Co. 
© James Robert Tully, d.b.a. 
Wood Preserva-Products; 10Feb54; 
KK95342. 

Wood Preserva Life for brush-on ap- 
plication. (Viscous wood preserv- 
ing coating) Label. Appl. au- 
thor: National Lithograph Co. 
© James Robert Tully, d.b.a. Wood 
Preserva-Products; 10Feb54> 
KK95340. 

Wood Preserva Thinners. (Diluent 
for wood preserving liquids) La- 
bel. Appl. author: National 
Lithograph Co. © James Robert 
Tully, d.b.a. Wood Preserva Prod- 
ucts; 7Jan54; KK93452. 

WOODFORD-WARNER CORPORATION. © 

Now, see as you polish. Glo-Pad, 
the magic is in the pad. Label. 
© 20Apr54; KK95661. 
Revolutionary way to polish copper, 
silver, brass. Glo-Pad, the magic 
is in the pad. Label. © 20Apr5k: 
KK95662. ' 

Wow, only 15^ retail. Glo-Pad. 
Revolutionary new way to polish 
copper, silver, brass. Sheet. 
© 9 Apr 54; KK95249. 

WOOL BUREAU. © 

Lasting good looks are naturally 
yours in lightweight wool. (In 
Esquire, Apr. 1954> P» 37) Appl. 
author: Monroe F. Dreher, inc. 
© 25Mar54; KK94600. 



They go so handsomely together, 
springtime and lightweight wool. 
(In Esquire, Mar. 1954, P- 91 ) 
Appl. author: Monroe F. Dreher, 
inc. © 25Feb54; KK94475. 

Your complete answer for luxury and 
beauty. (In Vogue, Feb. 1, 1954, 
p. 31) Appl. author: Monroe F. 
Dreher, inc. © 25Jan54; KK94476. 

W00LSEY (C. A.) PAINT AND COLOR COM- 
PANY, INC. © 

Color guide. Woolsey yacht finishes 
for every part of the boat. Fold- 
er. Appl. author: Wilbert B. 
Hanft. © Uun54; KK97OOI. 

WORLD LIFE AND ACCIDENT ASSOCIATION. © 
The White Shield hospital and surgi- 
cal plan. (Insurance) Folder. 
Appl. author: Guy W. Alexander. 
© lApr54; KK95016. 

WORTZ BISCUIT COMPANY. © 

Wortz family-pak cracker assortment. 
Wt. one pound or over. Label. 
Appl. author; Carl Wortz III. 
© 6Nov53; KK9313O. 

W0RUMB0 MANUFACTURING COMPANY. © 
Wonderful Worumbo. Sea Foam, Wor- 
umbo's own pale, wonderful sea- 
misted color. (Wool fabric) 
© 5Feb54; KK93592. 
Wonderful Worumbo. The pink of per- 
fection ... (Wool fabric) (In 
Harper's bazaar, Feb. 1954) 
© 6Jan54; KK92658. 
Wonderful Worumbo. The redcoats 
are coming, hurrah. (Wool fabric) 
(In Vogue, Mar. 15, 1954) 
© 10Mar54; KK94368. 

WRIGHT AND MCGILL COMPANY. © 

Every fisherman will want Wright & 
McGill Miracle Minnows, with new 
gold and silver metal finish. 
Circ. 54C2. (Fishing lures) 
Sheet. Appl. author: Stanley M. 
Wright. © 30Mar54; KK95487. 

Fishing is fine if you use a Fre- 
Line. Wright & McGill improved 
Fre-Line spinning reel. Circ. 
53C8. Folder. Appl. author: 
Stanley M. Wright. © 25Jan54; 
KK93498, 

Improved Yank Wright & McGill type 
5L nylon monofilament. Circ. 
53C9. (Fishing lines & leaders) 
Folder. Appl. author: Stanley 
M. Wright. © l8Feb54; KK94606. 

New Limberline Wright fc McGill type 
5L nylon monofilament spinning 
line. (Fishing lines & leaders) 
(In the Sporting goods dealer, 
Feb. 1954» P« 4l) Appl. author: 
Stanley M. Wright. © 15Jan54; 
KK94602. 

Wright and McGill [fishing] rods 
lead in quality and design. Circ. 
FP1. Sheet. Appl. author: Stan- 
ley M. Wright. ©7Jun54; KK97156. 

Wright & McGill news. (Fishing 
lines & leaders) Folder. Appl. 
author: Stanley M. Wright. 
Jan. 1954* NL-154. ©28Dec53; 






© 19Jan54; KK93121. 
NL-354- © 13Feb54; 



KK92762. 
Feb. 1954. 
Mar. 1954. 

KK93762. 
Apr. 1954. 

KK94329. 
May 1954. 

KK95558. 

June 1954* 
KK96239. 

Wright & McGill presents Limberline 
type 5L nylon monofilament. Circ. 
54ci. (Fishing lines & leaders) 
Folder. Appl. author: Stanley M. 
Wright. © 24Feb54; KK9U106. 



NL-454. 
NL-554. 
NL-654. 



© 2Mar54; 
© l4Apr54; 

© 5May54; 



1954 



COMMERCIAL PRINTS AND LABELS 



115 



WUNDERBRKU BREWING COMPANY. 

WunderbrSu das Trocken-lager. Con- 
tents 12 fl. ozs. Label. © Red 
Top Brewing Co., d.b.a. WunderbrSu 
Brewing Co.; 25Mar54; KK95&51- 



YELLOWSTONE, INC., division of GLEN- 
MORE DISTILLERIES COMPANY. SEE 
Glenmore Distilleries Company. 

YOGG AND COMPANY. © 

Now here • s a really new wrinkle in 
menu merchandising, cartoon clips. 
Folder. © 10May5l+; KK96622. 

YORKVILLE METAL PRODUCTS COMPANY. © 
Lamp, fixture, electrical supply and 
fluorescent parts. Catalog no. 54* 
1954-1955. 96 p. Appl. author: 
Solomon Rabinowitz. © 25Jan54; 
KK93279. 

YOUNG, GEORGE, d.b.a. DANDREW'S 
MAGIC NOVELTY COMPANY. SEE 
Dandrew's Magic Novelty Company. 

YOUNG, IRVIN R., d.b.a. YOUNGWAY EN- 
TERPRISES. SEE Youngway Enterprises. 

YOUNGS RUBBER CORPORATION. © 

Trojan-Enz rubber prophylactics. 
One dozen. Label. Appl. author: 
Merle L. Youngs. © 19Mar54; 
KK96667. 

YOUNGWAY ENTERPRISES. 

WindAcord wall holder for all elec- 
tric 3havers. Label. © Irvin R. 
Young, d.b.a. Youngway Enterpris- 
es; 19May5i; KK97510. 

YUN, GEE. SEE Gee, Yun. 



ZAIN, GEORGE K. 

Shop the saving way ... on conven- 
ient Ponce de Leon, Coral Gables 
friendly shopping street. (Cloth- 
ing & other merchandise) (In Mi- 
ami daily news, Miami, Fla., Mar. 
2, 195I+, p. 12A-13A) © G. K. 
Zaln; 2Mar54; KK96964. 

ZENITH RADIO CORPORATION. © 

All of Clinton, Indiana has been 
reading our mail, and now it's 
your turn. (In Retailing daily, 
Feb. 1, 1951*., P. 7^-75) Appl. 
author: Young & Ruble am, inc. 
© lFeb54; KK94951. 
Announcing the new Zenith super de- 
luxe Trans-Oceanic portable. 
(In Newsweek, Mar. 1, 1954> P« 25) 
Appl. author: Young & Rubicam, 
inc. © 25Feb54; KK96053. 

Books that talk are here. Chairside 
FM-AM radio-phonograph combina- 
tion. (In Retailing daily, Dec. 
1, 1953. P. 55) Appl. author: 
Young £ Rubicam, inc. © 7 Dec 53> 
KK9IA51- 

Bright new decorator's idea. The 
Zenith chairside radio-phonograph, 
designed to go with your TV. The 
Brewster. (In the New Yorker, 
Dec. 5, 1955, p. 31) Appl. au- 
thor: Young & Rubicam, inc. 
© 3Dec53; KK92936. 

Caruso sounds like Caruso, and Mel- 
chior sounds like Melchior. Zen- 
ith Cobra-Matic record player. 
(In Saturday review, Dec. 5, 1953, 
P- 55) Appl. author: Young & 
Rubicam, inc. © 5Dec53; KK94453. 



Don't miss Zenith's surprise exhib- 
it at the Mart. (In Retailing 
daily, Dec. 28, 1953, p. 129) 
Appl. author: Young & Rubicam, 
inc. ©28Dec53; KK94458. 

Get the exclusive inside story and 
you'll make it a Zenith Christmas. 
Your Zenith dealer is waiting ... 
(In Look, Dec. 15, 1953. p. 10-11) 
Appl. author: Young & Rubicam, 
inc. © lDec53; KK92935. 

How we put the Hollywood Bowl into 
table model television. Zenith 
Clybourn. (In Collier's, Nov. 13, 
1953> P- 101) Appl. author: Young 
& Rubicam, inc. © 300ct53; KK9I4.9J4.7. 

Jeanagers joyous over new Zenith 
Junior Juke. (Phonograph) (In 
Seventeen, Mar. 1954> p. 63) 
Appl. author: Young & Rubicam, 
inc. © lMar5i).; KK96036. 

A natural Christmas step up line, 
and only Zenith has it. Only Ze- 
nith offers a complete line of ex- 
citing profit-packed clock radios 
... (In the Jewelers' circular- 
keystone, Nov. 1953 > P« 57) 
Appl. author: Young & Rubicam, 
inc. © 1Nov53; KK9293ti. 

New 1954 Zeniths made to make you 
discontented with anything less. 
We hope what you see on the oppo- 
site page ... (In the Saturday 
evening post, Aug. 22, 1953 > P* 
IJ4--I5) Appl. author: Young & 
Rubicam, inc. © 19Aug53; KK9293I+. 

New Zenith Cobra-Matic table phono- 
graph with stroboscope, plays any 
record at exact recorded speed ... 
(In Record retailing, Dec. 1953. 
p. 14-15) Appl. author: Young & 
Rubicam, inc. © lDec53; JP<92939. 

New Zenith table phonograph with 
fabulous Cobra-Matic. (In Look, 
Mar. 9, I95I4., p. 9) Appl. au- 
thor: Young & Rubicam, inc. 
© 23Feb54; KK96037. 

Now from Zenith's exclusive radionic 
laboratories ... Zenith super- 
phonic high fidelity table phono- 
graph. (In Record retailing, Mar. 
1954, p. 47-49) Appl. author: 
Young & Rubicam, inc. © lMar54; 
KK96038. 

Nov/ Zenith completes your home en- 
tertainment center, with the new 
Zenith chairside radio-phonograph. 
The Gibson. (In Chicago symphony 
orchestra program, Nov. 5> 1953> 
p. 21) Appl. author: Young & 
Rubicam, inc. © 5Nov53; KK92937. 

One irreplaceable part holds the 

secret of better television ... the 
Zenith crest. Nocturne. (In Col- 
lier's, Oct. 16, 1953, p. 43) 
Appl. author: Young & Rubicam, inc. 
© 20ct53; KK94946. 

Only Zenith has this, the greatest 
selling feature in a decade. New 
Cobra-Matic with stroboscope meas- 
ures exact record speeds ... (In 
the Billboard, Oct. 24, 1953, p. 
21) Appl. author: Young & Rubi- 
cam, inc. ©240ct53; KK92940. 

Relax, change TV channels from your 
easy chair with a lazy bones remote 
control. (In TV guide, Sept. 18, 
1953, p. 219) Appl. author: 
Young & Rubicam, "inc. © l6Ser>53; 
KK94948. 



This is the one (and it Just had to 
be a Zenith) (Television) (In 
the Saturday evening post, Mar. 
13, 1954, P. 110-111) Appl. au- 
thor: Young & Rubicam, inc. 
© 10Mar54; KK96034. 

3 great Zenith contributions to the 
happiness of the ill and afflict- 
ed. (In Journal of American Med- 
ical Association, Aug. 15, 1953, 
p. 59) Appl. author: Young & 
Rubicam, inc. © 13Aug53; KK94454« 

3 Zenith radios servicemen want, buy 
and live with. 1. Zenith's dynam- 
ic Voyager ... 2. The brilliant 
new Universal. 3. The all-new Ze- 
nette. (In Post exchange, Jan. 
1954s P« 27) Appl. author; Young 
& Rubicam, inc. © 2Jan54; KK94452. 

We don't put this on just any prod- 
uct. For instance ... (In Elec- 
trical merchandising, Jan. 1954» 
p. 339) Appl. author: Young & 
Rubicam, inc. © 2Jan54; KK94457. 

We test TV blood pressure so you'll 
have a better picture. Zenith 
Mendelssohn. (In Ebony, Sept. 
1953, P. 79) Appl. author: Young 
& Rubicam, inc. © 7Aug53; KK94945. 

World's most exciting radio. Zenith 
super trans -oceanic. (In Yachting, 
Aug. 1953, p. 77) Appl. author: 
Young & Rubicam, Inc. © !Aug53; 
KK94949- 

Zenith announces the greatest news 
in shortwave portable radio ... 
all new Zenith super deluxe trans- 
oceanic portable. (In Sporting 
goods products, Feb. 1954, p. 27) 
Appl. author: Young & Rub-Team, 
Inc. © 10Feb54; KK94950. 

Zenith big-set qualities make the 
big difference in table radios. 
(In the Saturday evening post, 
Feb. 6, 1954, p. 12) Appl. au- 
thor: Young & Rubicam, inc. 
© 3Peb54; KK96035. 

Zenith CinSbeam TV. In full 21", 
24", and 27" screens. (In Chicago 
independent, Jan. 27, 1954» p. 5) 
Appl. author: Young & Rubicam, 
inc. © 27 Jan54; KK96039. 



ZONITE PRODUCTS CORPORATION. © 
Survey shows many nurses highly 

recommend douching with Zonite for 
feminine hygiene. (Germicide) 
(In Radio-TV mirror, Feb. 1954, P« 
95) Appl. author: Erwin, Wasey & 
Co., inc. © 7Jan54; KK95030. 

ZURN (J. A.) MANUFACTURING COMPANY. © 
The influence of school washrooms 
with Fixture-Bare Floors is too 
important to neglect. (In News- 
week, May 31, 1954) Appl. au- 
thor: The Lee Donnelley Co. 
© 31May54; KK97273. 

Zurn Systems, for Installing off- 
the-floor plumbing fixtures, yield 
time-cost savings. Sheet. Appl. 
author: The Lee Donnelley Co. 
© lMay54; KK97274. 

Zurn Systems simplify wall-type fix- 
ture installations, and usually 
reduce time-costs. Sheet. Appl, 
author: The Lee Donnelley Co. 
© lApr54; KK97275. 



RENEWALS 



An alphabetical list, under the names of the renewal claimants, of 
all prints and labels for which renewal copyrights were registered 
during the period covered by this issue. Information relating to 
both the original and renewal registrations is included in each entry. 



BATOR CIGARS, INC. 

Philadelphia Perfecto. © 150ct26; 
Label 31399. Bayuk Cigars, Inc. 
(P); 25JUJ15I4.; R132295. 

BLANKE-BAER EXTRACT AND PRESERVING 
COMPANY. 

Win- You jelly. © 2ljMay26; Print 
90k8. Blanke-Baer Extract & Pre- 
serving Co. (P); ?Apr5l4-; R128372. 

BOB'S CANDY AND PEANUT COMPANY, INC. 
Bob's Pe-Kon candies. ©ll4May26; 
Label 305I+H. Bob's Candy & Peanut 
Co., inc. (P); 3Feb5lj.; RI25063. 

BOB'S PE-KON CANDIES. SEE Bob's Candy 
and Peanut Company, inc. 

BORDEN COMPANY. 

Challenge brand sweetened condensed 
milk. ©19Apr26; Label 30517. 
Borden Co. (P); HJan5^; RI2360V 

The year round dessert. (Mince 
meat) © Uul26; Print 918O. 
Borden Co. (P); llMar5lj.; RI26932. 

BOYLE-MIDWAY, INC. 

Radiant [polish mop] © 27Jul26; 

Label 31318. Boyle-Midway, inc. 

(P); 30Jun5lj.; RI32536. 
Ridz. (Insect spray) © 28Apr26; 

Label 30571. Boyle-Midway, inc. 

(P); 19Mar5i4.; RI27289. 

BRUDER DAIRY CENTERS, INC. 

Parcel Post eggs. © 12Jul26; Label 
31503. Bruder Dairy Centers, inc. 
(P); 23Jun5U; Rl 32275. 

BUTEN (M.) AND SONS. 

'Tis good. (Paints & varnishes) 
© lMay26; Label 30699. M. Buten 
& Sons (P); 12Apr5[|-; R12866?. 

CAESAR. SEE Mission Citrus Associ- 
ation. 

CERTIFIED HOSIERY. SEE Krolik Cor- 
poration. 

CHALLENGE BRAND SWEETENED CONDENSED 
MILK. SEE Borden Company. 

CLAREMONT KRAFT. SEE Claremont Paper 
Corporation. 

CLAREMONT PAPER CORPORATION. 

Claremont Kraft. ©27Feb26; Label 
30155. Claremont Paper Corp. (P); 
2j+FeD5lj.; R126261).. 

CLEOPATRA. SEE Mission Citrus Asso- 
ciation. 

CUBAN LABORATORIES. 

Tuxedo Finish. (Hair preparation) 
©15Jun26; Label 3O77I1.. Phil A. 
Jones, d.b.a. Cuban Laboratories 
(P); 6May5l4.; R12981j7. 

CUTLER-MAGNER COMPANY. 
Old Hickory smoked salt. 
© 15Jul26; Label 3IOI7. Cutler- 
Magner Co. (P); 26May5l+; R131025. 



DWG CIGAR CORPORATION. 

El Verso, the sweet and mellow ci- 
gar. © 3Aug26; Print 9172. 
DWG Cigar Corp. (P); 30Apr5l).; 
RI2968I4.. 

DERN COMPANY, INC. 

Tenmor Derngood coffee. © 15Mar26; 
Label 30597. Dern Company, inc. 
(P); lOMa^i; RI29825. 

EL GALLO. SEE Uncle Johnny Mills. 
EL TORO. SEE Uncle Johnny Mills. 

EL VERSO, THE SWEET AND MELLOW CIGAR. 
SEE DWG Cigar Corporation. 

ESKIMO PIE CORPORATION. 

There's magic in its flavor. (Fro- 
zen confections) ©25Sep26; 
Print 9I4J.8. Eskimo Pie Corp. (P); 
3Jun5l|; R131352. 

FRONTENAC. SEE Schlitz (Jos.) Brewing 
Company. 

GENUINE HAMILTON WATCH MAINSPRING. 
SEE Hamilton Watch Company. 

GENUINE HAMILTON WATCH MATERIAL. SEE 
Hamilton Watch Company. 

GOLDEN RULE. SEE Monte Vista Citrus 
Association. 

HAMILTON WATCH COMPANY. 

Genuine Hamilton watch mainspring. 
©25May26; Label 306OI. Hamilton 
Watch Co. (P); 8Feb5l+; RI25377. 

Genuine Hamilton watch material. 
©27Sep26; Label 31086. Hamilton 
Watch Co. (P); 8Feb54; RI25378. 

HASEROT COMPANY. 

Hawaiian Gold brand pineapple. 
©2May27; Label 32956. Haserot 
Co. (P); UJun5l+; R131360. 

HAWAIIAN GOLD BRAND PINEAPPLE. SEE 
Haserot Company. 

IDAHO CANDY COMPANY. 

Old Faithful. © Uul26; Label 
3137b. Idaho Candy Co. (P); 
llMay5lj.; RI30307. 

IMPORTOWANA STAROKRAJSKA ZIOLOWA 
HERBATA, NO. 1. SEE Respondek, 
Charlotte. 

JONES, PHIL A., d.b.a. CUBAN LABORA- 
TORIES. SEE Cuban Laboratories. 

KROLIK CORPORATION. 

Certified hosiery. ©Uun26; Label 
35533. Krolik Corp. (P); 12Apr5^; 
R128852. 

Ser-Val. (Hosiery) © Uun26; La- 
bel 35535. Krolik Corp. (P); 
12Apr5f[.; RI2885I4.. 

A Ser-Val product. (Hosiery) 
©Uun26; Label 3553J+. Krolik 
Corp. (P); 12Apr54; RI28853. 

Service value. (Hosiery) 

© Uun26; Label 35536. Krolik 
Corp. (P); 12Apr5l4.; R128855. 



Label 
(P); 



(P); 



LA MESA. SEE Monte Vista Citrus Asso- 
ciation. 

LA VERNE BEAUTIES. SEE La Verne 
Orange Association. 

LA VERNE ORANGE ASSOCIATION. 
La Verne beauties. ©1Nov26; 
3lI|-57. La Verne Orange Assn. 
9Feb5lj.; R125351. 

Paul Neyron. © 1Nov26; Label 
311+56. La Verne Orange Assn. 
9Feb5U; RI25350. 

LIBBY, MCNEILL AND LIBBY. 

Sweetened condensed milk. 
© 12Nov26; Label 33459. Libby, 
McNeill & Libby (P); 25May5i<.; 
Rl 30722. 

Sweetened condensed milk. 
©12Nov26; Label 3llj.60. Libby, 
McNeill & Libby (P); 25May5lj.; 
R130723. 

LIEDERKRANZ. SEE Schlitz (Jos.) Brew- 
ing Company. 

LIPTON (THOMAS J.) INC. 

Tea. © 10ct26; Label 38576. 

Thomas J. Lipton, inc. (P); 

12Apr5lj.; R12868lj.. 
Tea (green label) 

38987. Thomas J. 
12Apr5ij.; R128686. 

Tea (green label) 

39050. Thomas J. Lipton, inc. 
12 Apr 51). ; R128688. 

Tea (green label) 

39051. Thomas J. Lipton, inc. 
12Apr5i).; RI28689. 

Tea (yellow label) 

Label 389O8. Thomas J. Lipton, 
inc. (P); 12Apr5l).; R128685. 

Tea (yellow label) © 10ct26; Label 

38988. Thomas J. Lipton, inc. (P); 
12Apr5i).; RI28687. 

LONG HORN. SEE Schlitz (Jos.) Brewing 
Company. 

MISSION CITRUS ASSOCIATION. 

Caesar. (Oranges) © 23Dec26; 
Label 33258. Mission Citrus 
Association (P); 8Jan5U; RI2365I. 

Cleopatra. (Oranges) © 3Jan27; 
Label 31852. Mission Citrus Asso- 
ciation (P); tiJ&n^; R123650. 

MONTE VISTA CITRUS ASSOCIATION. 

Golden rule. (Oranges) © !Mar27; 
Label 33608. Monte Vista Citrus 
Assn. (P); 22Mar5l(.; R1273^3. 
La Mesa. (Oranges) © lMar27; 
Label 336O9. Monte Vista Citrus 
Assn. (P); 2a,1ar5J + ; R1273l|i|.. 

MONTI CELLO DAIRY, INC. 

Monticello Dairy. (Butter) 

©2ijDec26; Label 31753. Monti- 
cello Dairy, inc. (P); li+Ap^k: 
R12932J+. 

OLD FAITHFUL. SEE Idaho Candy Com- 
pany. 



10ct26; Label 
Lipton, inc. (P); 

10ct26; Label 

(P); 

10ct26; Label 
(P); 

10ct26; 



117 






118 



CATALOG OF COPYRIGHT ENTRIES 



OLD HICKORY SMOKED SALT. SEE Cutler- 
Magner Company. 

PARCEL POST EGGS. SEE Bruder Dairy 
Centers, inc. 

PAUL NEYRON. SEE La Verne Orange 
Association. 

PHILADELPHIA PERFECTO. SEE Bayuk 
Cigars, inc. 

RADIANT [POLISH MOP] SEE Boyle-Mid- 
way, inc. 

RESPONDEK, CHARLOTTE. 

Importowana Starokrajska Ziolowa 
Herbata, no. 1. (Imported Europe- 
an Medical Herbs) © 8Nov26; 
Label 31530. Charlotte Respondek 
(P); 2Apr5l+; R128203. 

RIDZ. SEE Boyle-Midway, inc. 

ROOSTER. SEE Santiago Orange Growers 
Association. 

SANTIAGO ORANGE GROWERS ASSOCIATION. 
Rooster. ©Uan27; Label 31731)-. 
Santiago Orange Growers Assn. (P); 
15Mar54; R12697U. 

SCHLITZ (JOS.) BREWING COMPANY. 

Frontenac. (Malt syrup) © 3Mar27 ; 
Label 32037. Jos. Schlitz Brewing 
Co. (P); 15Jun5V; Ri 31837 • 

Liederkranz. (Malt syrup) 
©3Mar27; Label 32038. Jos. 
Schlitz Brewing Co. (P); I'yJuix^k', 
R131838. 



Long Horn. (Malt syrup) © 3Mar27; 
Label 32039. Jos. Schlitz Brewing 
Co. (P); l^Jun^; R131839. 

Schlitz Gold Label. (Malt syrup) 
©17Jan27; Label 31823. Jos. 
Schlitz Brewing Co. (P); 15Jun5lj.; 
R131836. 

Schlitz malt syrup. ©7Jul26; La- 
bel 3095I+. Jos. Schlitz Brewing 
Co. (P); 15Jun5J+; RI31835. 

Target. (Malt syrup) © 3Mar27; 
Label 320I4.O. Jos. Schlitz Brewing 
Co. (P); l^Jun^; R13l8i).0. 

SCHLITZ GOLD LABEL. SEE Schlitz 
(Jos.) Brewing Company. 

SCHLITZ MALT SYRUP. SEE Schlitz 
(Jos.) Brewing Company. 

SER-VAL. SEE Krolik Corporation. 

A SER-VAL PRODUCT. SEE Krolik Cor- 
poration. 

SERVICE VALUE. SEE Krolik Corpora- 
tion. 

SWEETENED CONDENSED MILK. SEE Libby, 
McNeill and Libby. 

TARGET. SEE Schlitz (Jos.) Brewing 
Company. 

TEA. SEE Lipton (Thomas J.) inc. 



TENMOR DERNGOOD COFFEE, 
pany, inc. 



SEE Dern Com- 



THERE'S MAGIC IN ITS FLAVOR. SEE 
Eskimo Pie Corporation. 

'TIS GOOD. SEE Buten (M.) and Sons. 

TUXEDO FINISH. SEE Cuban Laboratories. 

UNCLE JOHNNY MILLS. 

El Gallo. (Burlap bags containing 
specially prepared corn for making 
tortillas) © 15Jun26; Label 
30763. Uncle Johnny Mills (P); 
3Jun5ij.; R131357. 

El Gallo. (Specially prepared corn 
for making tortillas ) © 15 Jun26 ; 
Print 9055. Uncle Johnny Mills 
(P); 3Jun5^; R131355. 

El Toro. (Burlap bag3 containing 
specially prepared corn for making 
tortillas) © 15Jun26; Label 
3O76I+. Uncle Johnny Mills (P); 
3Jun5l4.; R13135H. 

El Toro. (Specially prepared corn 
for making tortillas) © 15Jun26; 
Print 9056. Uncle Johnny Mills 
(P); 3Jun5l+; R131356. 

WIN- YOU JELLY. SEE Blahke-Baer Ex- 
tract and Preserving Company. 

THE YEAR ROUND DESSERT. SEE Borden 
Company. 

ZIV STEEL AND WIRE COMPANY. 
Zivco. (Drill & tool steel) 
© I50ct26; Label 31675. Ziv 
Steel & Wire Co. (P); 19Apr54; 
R129100. 

ZIVCO. SEE Ziv Steel and Wire Company. 






«U. S. GOVERNMENT PRINTING OFFICE : 1954 O - 318557 



CATALOG OF COPYRIGHT ENTRIES 

Third Series 



VOLUME 8, PART 11 B, NUMBER 2 



Commercial Prints and Labels 



JULY-DECEMBER 

1954 



s."* * °f 



— * 




O 
21 

O 



* j* -b * 



COPYRIGHT OFFICE 

THE LIBRARY OF CONGRESS 

WASHINGTON : 1955 




CATALOG OF COPYRIGHT ENTRIES 



Third Series 



CATALOG OF COPYRIGHT ENTRIES 
Third Series 



VOLUME 8, PART 11B, NUMBER 2 



Commercial Prints and Labels 



JULY-DECEMBER 



1954 




COPYRIGHT OFFICE 

THE LIBRARY OF CONGRESS 

WASHINGTON : 1955 



REMOVAL OF DEPOSITS FROM 
COPYRIGHT OFFICE 

NOTICE is given to authors, copyright proprietors and 
other lawful claimants that they may claim and remove 
before January 1, 1957, any article of the following named 
classes of published works deposited for copyright between 
January 1, 1953, and January 1, 1954, not reserved or dis- 
posed of as provided by sections 213 and 214 of Title 17 of 
the United States Code and still remaining in the files of the 
Copyright Office at the time of the request for their removal. 
The classes of published works covered by^this notice are: 

Books and Pamphlets. 

Contributions to periodicals. 

Works of art; models or designs for works <of art. 

Reproductions of a work of art. 

Drawings or plastic works of a scientific or technical 
character. 

Photographs. 

Prints and pictorial illustrations excluding prints or labels 
used for articles of merchandise. 

Other published works and all unpublished works are 
excluded from this notice. 

The request for the removal of any copyright deposit 
should be signed by the person entitled thereto or his duly 
authorised agent. Such request should identify the work by 
stating the title, author, copyright proprietor, registration 
number and year of deposit, and should be addressed to the 
Copyright Office, Library of Congress, Washington 25, D. C. 



L. C. card, 6-35347 



This number identifies the Library of Congress printed 
card for the complete series of the Catalog of Copyright 
Entries. 

For sale by the Register of Copyrights, Library of 
Congress, Washington 25, D. C. Price for this part: 
$1.00 per issue, $2.00 per year. 



Preface 



The CATALOG OF COPYRIGHT ENTRIES is 

published by authority of sections 210 and 211 
of Title 17 of the United States Code. Section 210 
provides in part: "The current catalog of copy'- 
right entries and the index volumes herein provided 
for shall be admitted in any court as prima facie 
evidence of the facts stated therein as regards any 
copyright registration. 11 

The Catalog is subdivided to represent the classes 
of material listed in section 5 of said Title 17- The 
table at the end of this preface shows the organize 
tion of the Catalog, the symbols used with the 
registration numbers to distinguish the classes, and 
the prices of the semiannual issues. The annual 
subscription for each part is twice the price of a 
single issue and the complete catalog, including all 
parts, may be secured on a subscription basis for 
$20 a year. 

The record of each copyright registration listed 
in the Catalog includes a description of the work 
copyrighted and data relating to the copyright 
claim (the name of the copyright claimant, as given 
in the application for registration, the copyright 
date, the copyright registration number, etc.) 
Available information in the records of the Copy 
right Office, including information relating to sub' 
sequent changes of ownership, can be obtained 
upon request and upon payment to the Register 
of Copyrights of the fee specified in section 215 
of said Title 17 ($3 for each hour of time consumed) 
for the conduct of a search of the records. 

In the case of each registration listed, except for 
renewals, the deposit of a copy (or copies) of the 



work has been made in accordance with the provi' 
sions contained in sections 12, 13, or 215 of said 
Title 17, or, in the case of published three'dimen' 
sional works of art, there has been compliance with 
section 202.8 (b) (3) of the regulations of the 
Copyright Office published in the Code of Federal 
Regulations, 1949 edition, which provides for the 
deposit of identifying reproductions in lieu of the 
work itself. Foreign works, two copies of which 
were deposited with a catalog card and application 
for registration under the waiver 'of'fee provision 
in section 215 of Title 17 of the United States Code, 
are indicated by a zero immediately following the 
alphabetical symbol in the registration number. 

For a more complete description of the contents 
of this issue of the Catalog see p. vii. 

Orders, payable in advance, for all parts of the 
Catalog of Copyright Entries should be sent directly 
to the Register of Copyrights, Library of Congress, 
Washington 25, D. C. Orders may be placed for 
individual issues, as subscriptions for one or more 
parts, or for the complete Catalog, and for periods 
of one or more years. All orders should state 
clearly the title and the inclusive dates of the part 
wanted. Checks or money orders should be made 
payable to the Register of Copyrights. 

The Copyright Office welcomes inquiries, sugges' 
tions and comments on the content and organization 
of the Catalog. Such communications should be 
addressed to the Chief of the Cataloging Division, 
Copyright Office, Library of Congress, Washing' 
ton 25, D. C. 



Table of Organization 

Each part listed in the table records all current 
registrations in the class or classes indicated by the 
alphabetical symbols given. In each case the first 
letter of the symbol is that of the class under which 
registration is made; the second, if any, is a designa- 
tion added by the Copyright Office for purposes 
of statistical analysis . A zero immediately following 
the symbol (e. g., AFO, EFO) distinguishes a foreign 
work deposited under the waiver-of-fee provision. 
The symbol R does not represent a class designated 
by the copyright law, but has been adopted by the 
Copyright Office to distinguish renewal copyright 
registrations. These are recorded in a separate 
section of those parts of the Catalog which cover 
the classes in which the works were originally 
registered with the exception of music. Some parts 
also contain registrations made under other symbols 
if the subject matter or type of material is similar 
to that generally included in the part. 

Price per 

semiannual 

issue 

Part 1 Books and Pamphlets, Including Serials and 

Contributions to Periodicals $2. 50 

A Books 

AF Books in foreign languages published abroad 

AI Books in the English language first published 

abroad 
B5 Contributions to periodicals 
R Renewal registrations 

Part 2 Periodicals 1-00 

B Periodicals 

BF Periodicals in foreign languages published abroad 

BI Periodicals in the English language first published 

abroad 
R Renewal registrations 

Parts 3-4 Dramas and Works Prepared for Oral 

Delivery 1- 00 

C Lectures and other works prepared for oral 

delivery 
DF Dramatic and dramatico-musical works published 

abroad 
DP Published dramatic and dramatico-musical works 
DU Unpublished dramatic and dramatico-musical 

works 
R Renewal registrations 



Price per 

semiannual 

issue 

Part 5 A Published Music $1. 50 

EF Musical compositions published abroad 
EP Musical compositions published in the United 
States 

Part 5B Unpublished Music 1. 50 

EU Unpublished Music 

Part 5C Renewal Registrations — Music 1. 00 

R Renewal registrations 

Part 6 Maps and Atlases 50 

F Maps 

R Renewal registrations 

Parts 7-11 A Works of Art, Reproductions of 
Works of Art, Scientific and Technical Draw- 
ings, Photographic Works, Prints and Pictorial 

Illustrations 1-00 

GP Published works of art and designs for works 

of art 
GU Unpublished works of art and designs for works 

of art 
H Reproductions of works of art published in the 

United States 
HF Reproductions of works of art published abroad 
IP Published drawings or plastic works of a scientific 

or technical character 
IU Unpublished drawings or plastic works of a 

scientific or technical character 
JP Published photographs 
JU Unpublished photographs 
K Prints and pictorial illustrations published in the 

United States 
KF Prints and pictorial illustrations published 

abroad 
R Renewal registrations 

Part 11B Commercial Prints and Labels 1. 00 

KK Commercial prints and labels 
R Renewal registrations 

Parts 12-13 Motion Pictures and Filmstrips 50 

LP Published motion picture photoplays 
LU Unpublished motion picture photoplays 
MP Published motion pictures other than photo- 
plays 
MU Unpublished motion pictures other than photo- 
plays 
R Renewal registrations 



VI 



CATALOG OF COPYRIGHT ENTRIES, PART 11B 



Commercial Prints and Labels 



TABLE OF CONTENTS 



Page 



Commercial Prints and Labels 119 

Renewals 225 

INTRODUCTION 



PART 11B lists prints and labels published in con' 
nection with the sale or advertisement of articles 
of merchandise or services, which were currently 
registered in Class K under the symbol KK. Re 
newal registrations of this material are also listed. 

Two sections make up Part 11B. The first is an 
alphabetical list of currently registered works ar- 
ranged under the name of the copyright claimant. 
Each work is described in a main entry which 
includes also information pertinent to the claim of 
copyright. When t^e name under which an entry 
is filed is followed by the copyright symbol ©, it is 
in the same form as is given in the application. 
Interfiled with these entries are references to them 
from the names of joint claimants, and, if given in 
the applications, from the names of members of 
partnerships, proprietors of firms, etc. Cross-refer- 
ences from divisions of large corporations are also 
included. The second section is a similar list of 
renewal registrations, under the names of the 
renewal claimants. The references in this section 
include cross-references from titles. 

Each main entry for currently registered works 
includes, in addition to the name under which it is 
filed, the following items of information as available 
and applicable : 

1) Title. 

2) Statement of the nature of the article of 
merchandise or service to which the print or 
label relates if not indicated elsewhere in 
the entry. 

3) A brief physical description of the item 
(labels are designated by the term "label"; 
prints are described by the use of such 
terms as "sheet," "card," etc.) followed by 
the name and issue date of the periodicals or 
newspaper in which printed, in the case of 
an advertisement, when this information is 



available either in the application or the 
copy. 

4) The copyright symbol ©. 

5) Name of the copyright claimant when it is 
necessary to record essential information 
given in the application which cannot be 
included in the heading. The name of the 
claimant otherwise appears only in the 
heading followed by the copyright symbol. 

6) Date of publication as given in the appli- 
cation. 

7) Registration number. 

Whenever it is necessary to indicate a variation 
between the information given in the application 
and in the copy of the work with respect to the 
claimant's name or the date of publication, the data 
from the application is given first, followed by the 
phrase "in notice" and the data given in the work; 
e. g., © Richard Roe & Co.; 8Jan54 (in notice 
1953); KK18846. 

For renewal registrations, the main entry includes 
the following items of information : 

1) Title. 

2) A statement of the nature of the article to 
which the print or label relates if not indi- 
cated elsewhere in the entry. 

3) Date of original copyright. 

4) Original registration number. 

5) Name of the renewal claimant followed by 
a statement in parentheses, usually in abbre- 
viated form, giving the basis of the re- 
newal claim as supplied by the claimant; 
e. g., "John Doe & Co. (P)" indicates that 
renewal of copyright is claimed by John Doe 
& Co., as proprietor of a commercial print 
or label. 

6) Date of receipt of the renewal application. 

7) Renewal registration number. 



VII 



ABBREVIATIONS AND SYMBOLS 

The following list includes abbreviations and symbols used in this catalog with specific copyright or 
bibliographic meanings. Definitions are not given for abbreviations in common use. 

(P) — proprietor of a commercial print or 

label 

pseud. — pseudonym 

pub. — published, publishing 

rev. — revised, revised by, revision 

t.a. — trading as 

v., vol. — volume, volumes 



a.k.a. 


— also known as 


appl. 


— application 


© 


— copyright symbol 


ca. 


— circa 


col. 


— colored 


d.b.a. 


— doing business as 


1. 


— leaf, leaves 


NM 


— new matter 


P- 


—page, pages 



COPYRIGHT REGISTRATIONS FOR COMMERCIAL PRINTS AND LABELS 

July -December 1954 

Commercial prints and labels 5, 096 

Renewals •. 44 

The above figures represent the number of registrations for commercial prints and labels for July-Decem- 
ber 1954, but do not necessarily represent the exact number of entries in this issue of the Catalog of Copy- 
right Entries. Registration figures for other classes of material may be found in the respective parts. 



Vlll 



COMMERCIAL PRINTS AND LABELS 



An alphabetical list of prints and labels published in connection with the sale 
or advertisement of articles of merchandise or services, registered during 
the period covered by this issue. Each registration is entered under the name 
of the copyright claimant. Brief entries in the form of cross-references from 
other names associated with the claim of copyright in the works and from 
variant forms of names are interfiled with the main entries. 



A 



A. AND S. STEEL RULE DIE CORPORA- 
TION. © 

A. & S. electrode electronic sealing 
guide. Sheet. Appl. author: 
Theodore Shaw. © 2Apr5k; 
KK102165. 

A-l MANUFACTURING COMPANY. © 

Angeles Jean slacks with bonded dou- 
ble knees. (Boys trousers) La- 
bel. © l6Aug5U; KK99382. 

Angeles no -rivet jeans with, bonded 
double knees. (Boys trousers) 
Label. © l6Aug5k; KK99383. 

AP PARTS CORPORATION. © 

Did winter make your car a gas cham- 
ber? AP muffler. (In the Satur- 
day evening post) Appl. author: 
Gus H. Bobertz. © lOAprSk; 
KK98862. 

Engineers increase horsepower by im- 
proving engine breathing. AP 
mufflers. (In Jobber topics, 
July 1954, p. 126-127) Appl. au- 
thor: Gus H. Bobertz. © IJUI5I4.; 
KK98705. 

Engineers increase horsepower by 
improving engine breathing. 
Retail vehicle sales, Jan.-Mar. 
1954-53- (In Motor, June 1954, 
p. 132-133) Appl. author: 
Gus H. Bobertz. © l5Jun5k» 
KK98159. 

How I keep my car in condition, by 
Duane Carter. Miracle Power [ad- 
ditive] (In Jobber topics) 
Appl. author: Gus H. Bobertz. 
© 15Jun54; KK98158. 

How I keep my car in shape, by Tommy 
Hinnershitz. Miracle Power caddi- 
tivea (In'Mechanix illustrated, 
Aug. 195k, P- 207) Appl. author: 
Gus H. Bobertz. © 23Jul£k; 
KK99 6I4.9. 

How I stopped comebacks on engine 
overhauls, by Bob Phelps. Miracle 
Power [additive] (In Automotive 
service digest, Aug. I95J4., p. 12) 
Appl. author: Gus H. Bobertz. 
© 15Aug5li; KK996I18. 

How I stopped comebacks on engine 
overhauls, by Bob Phelps. Miracle 
Power [additive] (In Jobber top- 
ics, Sept. I95U, P. 145) Appl. 
author: Gus H. Bobertz. 
© 15Sep5i + ; KKIOO7J42. 

How your dealers can earn $2000 ex- 
tra this year. AP muffler. (In 
Jobber topics. May 1954, p. 138- 
139) Appl. author: Gus H. Bo- 
bertz. © 15May5l4.; KK9868O. 

The secret of today's horsepower, 
better breathing engines. AP 
mufflers. (In Motor, Apr. 1954» 
p. I78-I79) Appl. author: Gus 
H. Bobertz. © lApr5k; KK98859. 



Stop valve troubles with Miracle 
Power [additive] (In Farm Jour- 
nal, July 1954. P* 47) Appl. au- 
thor: Gus H. Bobertz. © 15Jun5k; 
KK98704. 

Why stock all these additives, when 
you know Miracle Power is right? 
(In POrd dealer news, Sept. 1954, 
p. 21) Appl. author: Gu3 H. Bo- 
bertz. © 25Sep5i|; KK10074l. 

A-TREAT BOTTLING COMPANY. 

A-Treat Slenderella, sugar-free, 
non-fattening, ginger ale fla- 
vored beverage. Contents full 
quart. Label. Appl. author: 
John Egizlo. © John & Joseph 
Egizio, co-owners t.a. A-Treat 
Bottling Co.; 27Dec5k; KK10278k. 

ABBOTT LABORATORIES. © 

El Amebacilin se suministra en fres- 
cos de 30, 50 y 100 capsulas de 10 
mg. (Pharmaceuticals) Folder. 
Appl. author: Thomas S. Bird. 
© 3Uul5k; KK98958. 

Blutene chloride, to turn back the 
tide of functional uterine bleed- 
ing. (Pharmaceutical) Folder. 
Appl. author: C. S. Downs. 
© 20Sep5k; KKIOO367. 

Dear Doctor ... New Film tab Eryth- 
roein stearate. (Pharmaceutical) 
Folder. Appl. author: C. S. 
Downs. © 9Sep5i;; KKIOOI77. 

Filmtab Erythrocin Stearate. (Phar- 
maceutical) Blotter. Appl. au- 
thor: C. S. Downs. 
Aug. 1954. © 2Aug5^; KK98982. 
Sept. 1951+. © lSep^k; KK997k5. 
Oct. 195k» © 30Sep5k: KK10036k. 
Nov. 1954* © 290ct5k; KKIOI876. 
Dec. 1954. ©23Nov54; KK102k22. 

Fluid & electrolyte balance. (Phar- 
maceutical) Folder. Appl. au- 
thor: C. S. Downs. © 9Jul54; 
KK99752. 

He's heard the call for Vi-Daylin. 
(Pharmaceutical) Folder. Appl. 
author: C. S. Downs. © 12Nov5k; 
KKIOI993. 

A new, improved B complex formula in 
the new univial. Bejectal, im- 
proved with vitamin C. (Pharma- 
ceutical) Folder. Appl. author: 
c. s. Downs. © I80ct54; KK101975. 

Obstetrical amnesia, one of the kk 
uses for short-acting Nembutal. 
(Pharmaceutical) Folder. Appl. 
author: C. S. Downs. © 15Dec5k: 
KK102712. ™' 

Regifin antecubital izquierda venas y 
nervios subcutaneos. (Pharmaceu- 
ticals) Folder. Appl. author: 
Thomas .Sheldon Bird. © 22Sep5k: 
KK100k28. 

Sedentary Harry is a mealtime canary. 
Dayalets. (Pharmaceutical) Fold- 
er. Appl. author: C. S. Downs. 
© 3Sep54; KK99788. 



ABRAMS, MORRIS and RICHARD A. WEIL, 
d.b.a. WEIL SALES AND SERVICE COM- 
PANY. SEE Weil Sales and Service 
Company. 

ACME CHEMICAL COMPANY. © 

The care of asphalt tile. 8 p. 
Appl. author: George J. Halaska. 
© lDec5k; KK102217. 

For a fast start on new life for 
your boiler or heater, Acme Scale 
Purge. (Sanitation-maintenance 
products) Sheet. Appl. author: 
George J. Halaska. © 8Nov54* 
KK101k76. 

It's easy to strip old wax from as- 
phalt tile, when you use Aeco- 
Kleen. Acco-Kleen wax remover. 
Sheet. Appl. author: George J. 
Halaska. © 8Nov5k; KK10l475. 

Keep these thieving rascals out of 
your boiler with Rustoscale and 
Thermox. (Maintanance products) 
Blotter. Appl. author: George J. 
Halaska. © lDec5k; KKIO2588. 

Stop scraping flues to loosen soot- 
scale. Thermox. (Sanitation 
products) Folder. Appl. author: 
John V. Halaska. © lDec54; 
KKIOI98O. 

Toilets to wipe? Leave it to Swype, 
and save hours of cleaning time. 
Swype for toilet3. Sheet. Appl. 
author: George J. Halaska. 

© 8Nov5k; KKloik74. 
Urinal odors? Rust stains? Never 

a problem here, we use Solvin and 

the easy one-two-three routine. 

Solvin for urinals. Sheet. 

Appl. author: George J. Halaska. 
© 8Nov5k; KKl01k77. 

ACTANE CHEMICAL COMPANY. 

Actane compound, harmless to all 
known metals. Contents 1 pint. 
Label. © Stanley Huslin, t.a. 
Actane Chemical Co.: 17Jan52: 
KK98OII. 

ACTON MANUFACTURING COMPANY, INC. © 
Make this a cooler Christmas. (In 
the Coca-Cola bottler, Oct. 195k, 
p. 18) Appl. author: William 
Herbert McDaniel. © IROctSk: 
KKIOO89O. 
The star performer of 195k. Acton's 
201 deluxe cooler. (In the Coca- 
Cola bottler, Aug. 195k, p. 18) 
Appl. author: William Herbert 
McDaniel. © 15Aug5k; KK99486. 
To sell more Coca-Cola this year and 
every year, offer Acton portable 
coolers through your regular re- 
tail outlets. Folder. © 2Aue'5k: 
KK98972. t " M "' 

AD SCRIBE. 

Everyone enjoys eating out. (Res- 
taurant promotion) (In the Canton 
repository, Canton, Ohio, Sept. 



119 



120 



CATALOG OF COPYRIGHT ENTRIES 



July-Dec. 



AD SCRIBE. Cont'd. 

26, 195^, p. ^0) © R. L. Rainey, 
d.b.a. Ad Scribe; 26Sep5^; 
KK100337 . 

ADAMS, F. E. © , . . ,. 

If you don't need it, get rid of it. 
(Advertising promotion) Sheet. 
© 5Nov5lt.; KK101572. 

ADAMS SEWING MACHINE COMPANY. © 
Place double V grip cutter to side 
of bobbin, winder 2 inches from 
bobbin winder spindle. Sheet. 
Appl. authors: R. S. Berry & Rich- 
ard T. Meissner. © I9N0V5I4.; 
KK102051. 

ADDRESSOGRAPH-MULTIGRAPH CORPORA- 
TION. © 

Addressograph mechanizes any repeti- 
tive writing Job. (Office equip- 
ment) (In Dun's review and modern 
industry, Sept. I95I4., p. 126) 
Appl. author: Charles Farran. 
© 10Sep5l+; KK1010U3. 
A few words about two words. (Of- 
fice equipment) (In Newsweek, 

July 12, 195^. P« 63) APP1» f^- 
thor: Charles Parran. © oJul^; 
KK98222. 

Multigraph performs paperwork magic 
for you. (Office equipment) (In 
Dun's review and modern industry, 
Sept. 195U, P- 127) APPl* au ". 
thor: Charles Parran. © lOSep^; 
KKlOlOl^. 

Multllith short run Duplimat masters. 
(Duplicating paper) Label. Appl. 
author: Henry L. Metz. © 5May54» 

KK98935. 

This is the story of Multilith low 
cost, and how you get truly econ- 
omical duplicating with certified 
Multilith [office] supplies. (In 
Offset duplicator review, Aug. 
I95I4., p. 21+-25) Appl. author: 
Charles Parran. © 15Aug5lj.; 
KK100161. 

This is the story of Multilith re- 
search, that guarantees consistent 
quality results from certified 
multilith. cofficea supplies. (In 
Offset duplicator review, June 
1954, P« 26-27) Appl. author: 
Charles Farran. © l^Jun^; 
KK97782. 

This is the story of Multilith sim- 
plicity, that makes quality dupli- 
cating a routine with certified 
Multilith [office] supplies. (In 
Offset duplicator review, July 
1954, P- 214.-25) Appl. author: 
Charles Parran. © 15JU151J.; 
KK99180. 

This is the story of your home town 
Multigraph organization, and the 
part it plays in your business. 
(Office equipment) (In Offset 
duplicator review, Sept. 195U» P« 
32-33) Appl. author: Charles 
Farran. © 15Sep5l4.; KK101085. 

ADLER, ALBERT, t.a. ADMARK. SEE Ad- 
mark. 

ADLER, CURTIS. © 

Pictorial illustration of Smith, 
Schmidt, Smythe, Elsenhower [and 
7 others] and story explaining 
pictorial illustration. (Station- 
ery, greeting cards & paper prod- 
ucts) Sheets. © 9JUI5I4.; 
KK98505. 

ADMARK. 

A double feature you can't afford to 
miss. Egyptian head Queen of the 
Nile Scarab Jewelry. (In the Jew- 
elers' circular-keystone, Aug. 
195l»-» P- 159) ©Albert Adler, 
t.a. Admark; lAug5l+; KK997I4.9. 

ADOLPH'S, LTD. © 

Adolph's makes all meat more tender. 
New food discovery cuts meat 
costs. (In True story, Nov. 1953. 
p. 119) Appl. author: Lloyd Rig- 
ler. ©70ct53; KKIOO963. 



Behold the tenderness of even the 
brave bull when sprinkled with 
Adolph's. Adolph's makes all meat 
more tender. Sheet. Appl. au- 
thor: Lloyd E. Rigler. © lOAug^; 
KK99111. 

Save as much as 25/ a pound, use 
Adolph's and serve roast beef at 
pot roast prices. (Meat tender- 
izer) (In Parents' magazine, Nov. 
1953. P« 1^1) Appl. author: 
Lloyd Rigler. ©250ct53; 
KKIOO96IJ.. 

ADRIENNE'S. 

An entirely new idea; good blouse 
grooming. Slim Line blouse Tach- 
ees, anchors your blouse securely 
and neatly. Label. Appl. au- 
thor: Roy A. Pranke. ©Adrienne's, 
Porcelene, inc., owner; 25Aug5l<. 
(in notice: 1953); KKIOO219. 
Good news for good grooming. Slim 
Line blouse Tach-ees, anchors your 
blouse securely in place, yet 
gives you freedom-action. Polder. 
Appl. author: Roy A. Franke. 
©Adrienne's, Porcelene, inc., 
owner; 28Jul5lj. (in notice: 1953). 

KK991914-* 
Slim Line blouse Tach-ees anchors 
your blouse securely and neatly, 
yet gives freedom-action. Sheet. 
Appl. author: Roy A. Franke. 
©Adrienne's, Porcelene, inc., 
owner; 28Jul5U (in notice: 1953). 
KK99195. 

ADVANCE ALUMINUM CASTINGS CORPORA- 
TION. © 

The standard of excellence. A must. 
G-2 alloy. (Waterless cookware) 
Label. © 2<)Sep<yki KKIOI617. 

ADVERTISING COUNSELORS, INC. © 

It's the video game for fun & prizes. 
Ocoma Foods Company. (Poultry) 
Card. Appl. title: Video-game 
participant's card. Appl. author: 
Wilbur Jacob! Abrams. © 13Aug5ij.; 
KK10191J.3. 

AEROQDTP CORPORATION. © 

Aeroquip detachable, reusable chosea 
fittings. 25 pieces. Label. 
© lJun5^; KK981J.09. 

AHLHERG BEARING COMPANY. © 

The Ahlberg Smith-Nobak device. 
(Ball bearings) Polder. 
© lJun5lv; KK98I78. 

AIELLO DAIRY FARMS COMPANY. © 
Aiello Italian Maid brand mozza- 
rella-ricotta [cheese] 1/2 lb. 
net weight. Label. Appl. au- 
thor: Vincent Rossini Advertising 
Agency. © 30Dec53; KKIOI752. 

AIR DEVICES, INC. © 

Agitair high velocity type PM perma- 
nent cleanable air filters. Pam- 
phlet. Appl. author: Cortland N. 
O'Day. © 31Aug5^; KK99886. 
Another Agitair for better air. 
(Circular air diffusers) Folder. 
Appl. author: Cortland N. O'Day. 
© 29 Jul 5lj.; KK98961».. 

AIR-SHIELDS, INC. © 

Announcing the Jefferson ventilator. 
(Mechanical respirator) Folder. 
Appl. author: Molly G. Armstrong. 
© 8Nov5lj.; KK10l81).l. 

AIRCRAFT-MARINE PRODUCTS, INC. © 
All electric A-MP dyna-crimp power 
unit. Special instructions 3H" 
21^. Sheet. © 12Jan5l4.; KKIOOI35. 
A-MP crimping head. Special in- 
structions 311-28. Sheet. 
©26Jan5lj.; KKIOOI32. 
A-MP directional valve cutter & 
crimper. Special instructions 
311-26. Sheet. © 26jan5U; 

KK100153. 
AMP double action hand tool. In- 
struction sheet no. IS-I556. 
© l*Mar5l4.; KKIOOI96. 



© 9Jun5l).; 

per termii 
20Jan5l|; 

14.7106, for insu- 



AMP double action hand tools. In- 
struction sheet no. IS-1555* 
© 17Feb5l4.; KKIOOI97. 

A-MP electro -hydraulic tool with 
cutter attachment. Special in- 
structions 311-25* Sheet. 
© 12Jan5lj.; KKIOOI3I;. 

A-MP hand hydraulic tool. IS-I59I. 
Sheet. © 31Mar5l+.; KKIOOI9I. 

A-MP hand hydraulic tools. Instruc- 
tion sheet no. IS-I59O. 
© 2ljMar5lj.; KKIOOI92. 

A-MP hand tool for faston terminals. 

IS-1600. Sheet. 

KK100199* 
A-MP hand tool for taper terminals. 

IS-I58. Sheet. 
KKIOOI98. 

A-MP hand tool no. _, , . 

lation piercing IBM terminals. 
IS-I582. Sheet. © 8Sep5l+; 
KK1O0193. 

The AMP-mobile; mobile demonstration 
unit, latest wire termination 
techniques. Folder. © 28Jul5U; 
KK99665. 

A-MP taper pins for AN type connec- 
tors. Card. © 17Sep5l(.; 
KK100190. 

Assembly (head & dies) and crimping 
procedures (terminals) Ampli-Bond 
& aluminum applications. Instruc- 
tion sheet no. IS-I592-I593. 
© 17May5l+.; KKIOOI89. 

Crimping head 69057, for AMP Dyna- 
Crlmp tool. IS-1561).. Sheet. 
© 2IJ1U15I4.; KKIOOI9I4.. 

Crimping head 69060, for AMP Dyna- 
Crimp tool. IS-I563. Sheet. 
© 12Jan5l; (in notice: 1953); 
KKIOOI95. 

Don't miss it. The AMP-mobile will 
visit your plant. (Electrical 
equipment) Sheet. © 21Jun5lj.; 
KK.986IO. 

Less cube and cost with added reli- 
ability. (Taper pin samples) 
Sheet. ©2UNov5l4; KKIO2352. 

New AMP pressure-type waterproof 
splice, for WD-1 Signal Corps 
field wire. Polder. © ll4May5l<.; 
KK.9B607. 

Now a complete line. A-MP Paston 
connectors. Polder. © 2I4N0V5I1.; 
KKIO2366. 

Now a complete line of A-MP Faston 
connectors. © 30Jun5U; KK101219. 

Samples of A-MP's new taper tech- 
nique. (Taper pins) Envelope. 
© l8Aug5t|.; KKIOOI36. 

Splicing shielded cable using A-MP 
hand tools. Special instructions 
311-32. Sheet. © 9Jun5l|; 
KK100130. 

Visual inspection of A-MP solistrand 
crimps. Special instructions 
311-29. Sheet. ©22Mar5U; 
KK100131. 

ALADDIN INDUSTRIES, INC. © 

Aladdin Hy-Lo workman's lunch kits. 
Economy, quality, angler, Hopalong 
Cassidy, Space Cadet, plaid [vac- 
uum bottles] Catalog sheets. 
Appl. author: William Hart Adler, 
Inc. © 22Mar5l|; KKIOO9I8. 

ALBERS MILLING COMPANY. © 

Friskies dog food guards against 
hidden hunger. (In Los Angeles 
examiner, Sept. 23, I95I;, p. 10) 
Appl. author: A. Culver Boyd, Jr. 
© 23Sep5U; KK100118. 

ALCO PUBLICATIONS. © 

Confederate Air Force (unlimited) 
Materials price list. (Identifi- 
cation cards, certificates, glass- 
ware & personal items) Polder. 
Appl. author: William Thomas 
Alvis; owner, Alco Publications; 
© 16Nov51;; KK102386. 

ALDAN RUBBER COMPANY. © 
Aldanack. Folder. 

v. 16, no. 6. © 16Jun5lj.; 
KK98126. 



1954 



COMMERCIAL PRINTS AND LABELS 



121 



v. 16, no. 7. 

KK90745. 
v. 16, no. 8. 

KK100058. 
v. 16, no. 9» 

KKIOO915. 
v. 16, no. 10. 

KKIOI8I4.O. 
v. 16, no. 11. 

KKIO2578. 



© 2OJUI5I4.; 
© 19Aug5l+; 
© 20Sep5l|; 

© 210ot5l4.; 

© I7N0V5I4; 



ALEGRIA, JOHN J., AND JAMES H. GOULD- 
EN, d.b.a. KMA MANUFACTURING COM- 
PANY. SEE KMA Manufacturing Com- 
pany. 

ALL- JERSEY MILK PRODUCTS OP CALIFOR- 
NIA, INC. © 

When Grandpa was a farmer boy, the 
family cow was a Jersey. (In Sac- 
ramento bee, Sacramento, Calif., 
June 30, I95I4-, ?• 3) Appl. au- 
thor: Beaumont & Hohman, Inc. 
© 30Jun5l+; KK98l5lt.. 

ALL-POWER MANUFACTURING COMPANY. © 
All-Power is again first in produc- 
ing a new style ... Beautyflex 
polyethylene plastic [dishes] 
Catalog no. I1O6-B-5I).. Sheet. 
© 8Mar5U; KK99I165. 
Beautyflex non-breakable [plastic] 
salad and all purpose utility 
bowl. Cat. no. 89-5I4.. Sheet. 
© 8Mar5l4.; KK99I4.62. 

ALLEN, HARRY J., d.b.a. MASTER 
MECHANIC MANUFACTURING COMPANY, 
INC. SEE Master Mechanic Manu- 
facturing Company, inc. 

ALLEN'S CARPET LAND. 

Comparison proves Allen's complete 
carpet plan is dollars cheaper* 
(In San Francisco examiner, Apr. 
25, 195^. P. 36) ©Milton Kler, 
d.b.a. Allen's Carpet Land; 
25Apr5U; KK98577. 

ALLIED HARDWARE AND METAL SPECIALTIES. 
INC. © 

Showcase hardware, cabinet hardware 
... Sheet. Appl. author: Hilary 
Chrust. © 6Dec5U; KK102186. 

ALLIGATOR COMPANY. © 

It's so true, an alligator coat 

makes sense. It's the coat you'll 
live in, rain, sun, cold, at Just 
$8.50 to $l4.9.75- (In Life, Oct. 
k, 195I4, p. 57) Appl. author: 



Ruthrauff & Ryan. 
KKIOO9I3. 



UOct5l4.; 



ALLSTATE INSURANCE COMPANY. © 

Dead end kids. Tom Wilson and his 
teenage friends ... (In the Sat- 
urday evening post, Sept. 25, 
195l<., P. 110) ©22Sep5l+; 
KKIOOI4.86. 

Dead sure driver. Harry Kirk took a 
big bite of his hamburger as he 
swung the car out of the drive-in 
onto the highway. (In the Satur- 
day evening post, Oct. 9» 195^» P» 
112) © 60ct5l4.; KK100731. 

Snuffed out by a cigarette. Charley 
Morrison yawned as he casually 
guided his car through the morning 
traffic. (In the Saturday evening 
post, Sept. 11, 1954, p. 92) 
© 5Sep5l4J KK997I42. 

Whatever happens, you're in good 
hands with Allstate auto insur- 
ance. [Busy traffic in front of 
school] (In the Saturday evening 
post, Sept. 25, I95I4, p. Ill) 
© 22Sep5l4.; KKIOOI485. 

Whatever happens, you're in good 
hands with Allstate auto insur- 
ance. [Children running from 
playground] (In the Saturday 
evening post, Sept. 11, 195U* P» 
93) © 5Sep5l4.; KK997I43. 

Whatever happens, you're in good 
hands with Allstate auto insur- 
ance. [Highway scene] (In the 



Saturday evening post, Oct. 9, 
I95I4., p. 113) © 60ct5l4.; 
KKIOO732. 

ALPE (EDWARD J.) CORPORATION. 

Dear Householder: Your Tele -Label 
(enclosed) is a listing of reli- 
able business and emergency tele- 
phone numbers In your city. (Gen- 
eral merchandise & services) 
Sheet. © Edward J. Alpe, Edward 
J. Alpe Co., both doing business 
under the ownership of Edward J. 
Alpe Corp.; lApr5l4.; KKIOO26I4.. 

Enterprise City emergency telephone 
numbers. (General merchandise & 
services) Label. © Edward J. 
Alpe Co., Edward J. Alpe, sole 
owner; lSep53; KK95118. 

Lincoln emergency and service tele- 
phone numbers. (General merchan- 
dise & services) Label. ©Ed- 
ward J. Alpe, Edward J. Alpe Co., 
both owned & operated by Edward J. 
Alpe Corp.; lMa^; KKIOO263. 

The Tele-Label system places your ad 
here. (General merchandise & 
services) Folder. © Edward J. 
Alpe, Edward J. Alpe Co., both 
owned & operated by the Edward J. 
Alpe Corp.; lMay5l|.; KK100262. 

Wakeley emergency telephone numbers. 
(General merchandise & services) 
Label. © Edward J. Alpe Co., 
Edward J. Alpe, sole owner; 
lSep53; KK95H7. 

When you shop, look for this seal. 
The National Tele-Label system. 
(General merchandise & services) 
Sheet. © Edward J. Alpe, and/or 
Edward J. Alpe Co., both owned & 
operated by Edward J. Alpe Corp. ; 
15May5l(.; KK100261. 

ALSTON STUDIOS, INC. © 

Billfold album. (School photo- 
graphs) Label. © yOctJl;; 
KKlOl^Ol;. 

ALTHEIMER AND BAER, INC. © 

Do it yourself, save 2/3. 53 pro- 
fessional tools including wood & 
peg board, wall case & hooks. 
All-Timer. (In the Bristol herald 
courier, Bristol, Va., Sept. 9, 
I95I4., p. 12) © 9Sep5l4.; KK101006. 

8I4. piece American Flyer electric 
$142 value-elevated trestle train 
set. (In Dixie, times-Picayune 
States roto magazine, Oct. 2I4., 
195i4, p. 5) Appl. author: Milton 
L. Althelmer. © 2l4.0ct5l4; 
KK1011422. 

5 power tools in 1. All-Timer. (In 
Rochester democrat & chronicle) 
Appl. title: 5 In 1 power work- 
shop. Appl. author: Milton L. 
Altheimer. © lOOctjIj.; KKIOII4.2I4.. 

I4.5 piece socket & wrench set. (In 
San Antonio light) Appl. author: 
Milton L. Altheimer. © 19Sep5l4.; 
KKIOII423. 

Here '3 another feature from Ru- 
dolph's grand opening celebration. 
Camfield automatic coffeemaker. 
(In the Ithaca Journal, Ithaca, 
N. Y. ) Appl. author: Milton L. 
Altheimer. © 2l4Sep5l;; KKIOO835. 

Look what you get for $1 down. Dor- 
meyer deep-fry fryer and cooker, 
Dormeyer portable mixer, new 
Scotch Tartan plaid pattern din- 
nerware service for 8. (In the 
Morning herald, Hagerstown, Md., 
Apr. 30, I95I4, p. 3) © 30Apr5l(.; 
KK101011. 

Look what you get for $1 down. Pow- 
er tool, heavy duty saw, socket 
wrench set. (In the Courier- jour- 
nal. Louisville, Ky. , Sept. 12, 
1954. P. 5) Appl. author: Milton 
J. Altheimer. © 12Sep5l|; KKIOO299. 

New Dormeyer completely automatic 
electric coffeemaker. (In the 



Bellefontaine examiner, Bellefon- 
taine, Ohio, Aug. 12, I95I4, p. 5) 
© 12Aug5l;; KK101007. 

The new improved electric Dormeyer 
mixer-grinder-juicer. (In the 
Evening sun, Baltimore) Appl. 
author: Milton L. Altheimer. 
© 17Sep5l4.; KKIOO83I4. 

New scientific discovery, chip 
proof, crack proof, color proof 
unbreakable dinnerware service 
for 8. All-Timer. (In the News, 
Lynchburg, Va., Sept. 10, I95I4., 
p. I4.) © 10Sep5l4.; KKIOIOO9. 

9 x 12 foot rayon face rug. All- 
Timer Waltham. (In the Milwaukee 
Journal, Sept. 12, I95U, p. 22) 
© 12Sep5i4; KK101005. 

91 pc. socket wrench and tool set. 
(In the Tupelo daily Journal, 
Tupelo, Miss., July lb, I95I4, P« 
15) © I6JUI5I4.; KK100833. 

119 pc. service for 8. All-Timer 
Wedgerose dinnerware, glassware, 
silverware. (In the Gastonia ga- 
zette, Gastonia, N. C. ) Appl. 
author: Milton L. Altheimer. 
© 9Sep5l4.; KKIOO836. 

Takes pictures indoors or outdoors 

Twin lens reflex flash camera 
outfit. (In the Wichita daily 



times, Wichita Falls, Tex., Apr. 

21, I95I4, 

KK101010. 



21, I95I4, p. li| A)' 



21Apr5 



ir 



Twin speaker, bass reflex, high fi- 
delity portable hi fl phonograph & 
radio. All-Timer. (In the Hamil- 
ton Journal, Hamilton, Ohio, Sept. 
10, 19514., p. 27) © 10Sep54; 
KK101008. 

ALTNOW, GEORGE GUSTAV. 

Pacific Wire-Grams. SEE Pacific 
Wire Works Company. 

ALUMINUM CHAIN CORPORATION. © 

Beautiful decorative chain is ready* 
Sheet. Appl. author: J. Jay Ful- 
ler. © 12Aug5l4.; KK99065. 

ALUMINUM COMPANY OF AMERICA. © 

Doubles profit, doubles yield with 
portable Irrigation. Alcoa. 
(Farm irrigation pipe) (In Market 
growers Journal, July I95I4., p. 1) 
Appl. author: Ross B. Whidden. 
© 25Jun5l4.; KK98184* 

Irrigates hilly acreage with port- 
able irrigation. Alcoa. (Farm 
Irrigation pipe) (In Market 
grower's journal, Sept. I95U, p. 
9) Appl. author: Ross B. Whid- 
den. © 25Aug5^; KK99833. 

Saves water, doubles crops with 
portable irrigation. Alcoa. 
(Farm irrigation pipe) (In West- 
ern farm life, Nov. 1, I95I4., p. 
17) Appl. author: Ross B. Whid- 
den. © IN0V5I4.; KKIOII4.87. 

$6500 portable Irrigation system 
pays for itself in two seasons. 
Alcoa. (Farm irrigation pipe) 
(In Country gentleman, June 195^, 
p. 1U4-) Appl. author: Ross B. 
Whidden. © 26May5l4.; KK99O98. 

AMANA REFRIGERATION, INC. © 

All food plans have two parts, the 
food and the freezer. (In Sunset, 
Apr. 1953, p. 14I4.) ©25Apr53 (in 
notice: I952); KK100622. 

AMARAL, JOSE S., ESTATE OF, d.b.a. 
LISBON SAUSAGE COMPANY. SEE Lis- 
bon Sausage Company. 

AMAX INDUSTRIAL CORPORATION. © 
Regarding installation see your 
dealer or service man. How to 
connect and use Sound-Pilot. 
(Electronic remote control & lis- 
tening device for TV & radio) 
Sheet. Appl. author: Alfred M. 
Thurnauer. © I2N0V5I4.; KKIOI753. 



122 



CATALOG OF COPYRIGHT ENTRIES 



July-Dec. 



AMERICAN BAKERS ASSOCIATION. © 
July is picnic month, and picnics 
can mean big business for you. 
[2-color promotion of bread] (In 
Super market merchandising, May 
1954, p. IOI4.-IO5) Appl. author: 
James J. Drain. © lMay5k; 
KK9781).6. 

AMERICAN BEAUTY MACARONI COMPANY. © 
American Beauty Chill-Roni. Net 
weight: 7 ounces. Label. Appl. 
author: P. P. Vagnino. © 10Aug5l(.; 
KK101090. 

AMERICAN BRAKE SHOE COMPANY. © 

Fourth of July, America takes to 
the highways. American Brake- 
blok [brake lining] (In Super 
service station, June 195^» P» 
ij.9) Appl. author: Edwin J. 
Howe. © 15Jun5l4-; KK98206. 

Here it Is. The first national ad- 
vertisement In American Brake- 
blok's spring and summer sales 
program. (Brake lining) (In Job- 
ber topics, Apr. 195k» p. 25O-25D 
Appl. author: Edwin J. Howe. 
© 15Apr5lv; KK98I85. 

New, Kellogg-Amerlcan 15-20 hp air 
compressors. (Brake lining) (In 
Motor, Aug. 19514., P« 175) Appl. 
author: Edwin J. Howe. © 15Aug5k; 
KK9960k. 

No rivets, new type brake reline 
lasts 1/5 longer. American Brake- 
blok. (In Pathfinder, the town 
journal, May 195k, p. 90) Appl. 
author: Edwin J. Howe. © 19Apr5k; 
KK98183. 

AMERICAN BREEDERS SERVICE. © 

Which bull stud? When you choose, 
remember this, ABS raises produc- 
tion twice as much as competitors. 
(Artificial breeding) (In Western 
dairy journal, June 1, 195k» P« 
I4.7) Appl. author: Ruthrauff & 
Ryan, Inc. © Uun5k; KK97981).. 

AMERICAN DIAMOND SAW SALES. © 

Confidential, for abrasive salesmen 
only. How to sell Cone-Loc Drum 
senders. Pamphlet. Appl. au- 
thor: Bob Hargreaves. © 30Jun5k; 
KK97969. 

AMERICAN DISTILLING COMPANY. © 
Bourbon Supreme straight bourbon 
whiskey. Label. Appl. author: 
Vlnce Adams. © 15Feb53; KKIOII4.OI. 

AMERICAN FLEXIBLE COUPLING COMPANY. © 

The Amerigear patented fully crowned 
tooth form, Is the source of high 
misalignment capacity in Amerigear 
couplings. Another engineered ap- 
plication of Amerigear flexible 
couplings for aircraft. (In SAE 
Journal, Aug. 1951*., p. 178-179) 
Appl. author: The Lee Donnelley 
Co. © 5Aug5k; KK102563. 

The Amerigear patented fully crowned 
tooth form, is the source of high 
misalignment capacity in Amerigear 
couplings. Solve power transmis- 
sion problems for wide variety of 
metal working equipment. (In Me- 
chanical engineering, Aug. I95I4.) 
Appl. author: The Lee Donnelley 
Co. © lAug5k; KKIO256I. 

In this modern age, with its unpre- 
cedented usage of power, this gear 
tooth form is accomplishing won- 
ders in the transmission of power. 
(In Newsweek, July 19, I95I4., p. 
I4.9) Appl. author: The Lee Don- 
nelley Co. © 19Jul5i*; KKIO256I1. 

Spindle drives between rolls and 
pinions, obtain optimum operating 
efficiency with Amerigear high 
misalignment capacity gear-type 
couplings, having patented tooth 
form teeth. (In Iron and steel 
engineer, Aug. 195k, p. 158-159) 
Appl. author: The Lee Donnelley 
Co. © 20Aug5k; KK102560. 



AMERICAN GEAR AND MANUFACTURING COM- 
PANY. © 
Tomorrow's transmission today. 

Plan-Gear transmission. Compound 
planetary type. Folder. Appl. 
author: Relncke, Meyer & Finn, 
Inc. ©12Jul5k; KK98I9I4. 

AMERICAN LIQUID GAS CORPORATION. © 
ALGAS converter model I9OO, for all 
butane-propane conversions on all 
internal combustion engines up to 
75 h. p. [General installation 
instructions] Sheet. © lSep5k 
(in notice: 1953); KK1007k8. 
General installation instructions 
for ALGAS converters. Models 
I57O-E, 1500-M, 1500-P. Sheet. 
© lSep5k; KK1007k6. 
New, low cost load power for your 
industrial trucks. Folder. 
© lSep5k; KK1007l(.7. 

AMERICAN MACHINE AND METALS, INC. 
Troy puts the extra in extractors. 
(Laundry machinery) (In Linen 
supply news, Oct. 1954, P« 1+3) 
Appl. author: James A. Condon. 
© Troy Laundry Machinery, divi- 
sion of American Machine & Met- 
als, inc.; 150ct5l+; KK101682. 

AMERICAN MOLASSES COMPANY. © 

Sucrest pure cane extra fine sugar. 

Net weight 1 lb. 9 oz. Label. 

© 7Sep5l+; KKIOO658. 
Sucrest sugar. Bottlers pure cane 

sugar. 100 lbs. net. Label. 

© 12Aug5U; KK99776. 
Sucrest sugar. Canners special. 

100 lbs. net. Label. © 12Aug5k; 

KK99775. 

AMERICAN MOTORS CORPORATION. © 

No. 1 value in fine cars. Nash Am- 
bassador Country Club. (In the 
New York times, Oct. 19, I95I4., p. 
11) Appl. author: Geyer Adver- 
tising, inc. © 190ct5l|.; KKIOO857. 

AMERICAN OPTICAL COMPANY. © 

We've been saying eye accidents av- 
erage $5.00 per employed worker, 
here's one that cost $1800. 
(Safety products) (In Business 
week, July 10, I95I4., p. 16) 
Appl. author: Frank L. Keller. 
© IOJUI5I4.; KK99339. 

AMERICAN PEARL BUTTON COMPANY. © 

Pearl-ets, fun for everyone. Label. 
Appl- author: Theodore Barhydt 
Bailey. © 2jul5k; KK9850k. 

AMERICAN POP CORN COMPANY. © 

Jolly Time giant yellow hulless pop 
corn. . Net weight 10 ounces. La- 
bel. Appl. author: Jim Nash. 
© 10Sep5l*; KK100514;. 
Jolly Time white hulless pop corn. 
Net weight 10 ounces. Label. 
Appl. author: Jim Nash. © 10Sep5k; 
KKIOO5I4.5. 

AMERICAN ROAD EQUIPMENT COMPANY. © 
American model 30 l|-way Hi-llft 
loader. Owners manual, installa- 
tion instructions and parts list. 
Bulletin no. 301. hh P* 
© 29Sep5l4.; KKIOI29I. 

Contractors find American model I4.0 
a Hercules for lifting. Folder. 
© 22 Jul 54; KK98586. 

AMERICAN TOBACCO COMPANY. © 

American's big 3 lead in sales. 
Lucky Strike, Pall Mall, Herbert 
Tareyton. (In Chain store age, 
Nov. 195)4., p. 22) Appl. author: 
Batten, Barton. Durstine & Osborn, 
inc. © 300ct5l+; KKIO225I4.. 
Better taste begins on the farm. 
Grading tobacco, leaf by leaf, by 
Joseph Hirsch. Lucky Strike. (In 
Farm and ranch- southern agricul- 
turist, Jan. I95I4., p. 3 of cover) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, inc. © 10Dec53; 
KK97714*-. 



Better ta3te begins on the farm. 
Scouting the crop before auctions 
open, by Georges Schreiber. 
Lucky Strike. (In Farm & ranch, 
May 1954) Appl. author: Batten, 
Barton, Durstine & Osborn, inc. 
© 10Apr5k; KK98373. 

Better taste begins on the farm. 
Sticks of fine, ripe tobacco, by 
Georges Schreiber. Lucky Strike. 
(In Farm & ranch, Mar. 195k) 
Appl. author: Batten, Barton, 
Durstine & Osborn, inc. © 10Feb5k; 
KK983714.. 

Filter tip smokers are telling each 
other, filter tip Tareyton gives 
you true tobacco taste and real 
filtration too. Herbert Tareyton. 
(In Boston traveler, Oct. 18, 
3-95U, P. 5) Appl. author: The 
M. H. Hackett Co. © l80ct5k; 
KKIOI303. 

Filter tip smokers, here's a superi- 
or filter that gives you true to- 
bacco taste. Herbert Tareyton. 
(In Boston traveler, Sept. 20, 
^95k> P« 10) Appl. author: The 
M. H. Hackett Co. © 20Sep5l4.; 
KKlOOl4.ll. 

Filter tip smokers, here's that true 
tobacco taste you've been looking 
for. Herbert Tareyton. (In Bos- 
ton traveler, Oct. 11, 195U» P« 
32) Appl. author: The M. H. 
Hackett Co. © 110ct5k; KKIOI356. 

Filter tip smokers, here's the true 
taste of fine tobacco. Herbert 
Tareyton. (In Boston traveler, 
Sept. 27, 195k, p. 5) Appl. au- 
thor: The M. H. Hackett Co. 
©27Sep5k; KK100k82. 

Filter tip smokers, here's the true 
tobacco taste you've been looking 
for. Herbert Tareyton. (In Bos- 
ton traveler, Aug. 30, 195U. P» 5) 
Appl. author: The M. H. Hackett 

Co. © 30Aug5k; KKioi6k5. 

Filter tip smokers, here's the true 
tobacco taste you've been missing. 
Herbert Tareyton. Now for the 
first time ... (In Boston travel- 
er, Sept. 7, 195k, p. 10) Appl. 
author: The M. H. Hackett Co. 
© 7Sep5k; KKlOOklO. 

Filter tip smokers, here's the true 
tobacco taste you've been missing. 
Herbert Tareyton. Tareyton' s new 
selective filter is smooth and 
easy-drawing. (In Boston travel- 
er, Oct. k» 195U> P» 3) Appl. 
author: The M. H. Hackett Co. 

© koct5k; KK101302. 

Good news for filter tip smokers. 
Herbert Tareyton with the new se- 
lective filter and famous Tareyton 
quality ... (In the New York 
times, Sept. 9, 195k, P» 2 6) 
Appl. author: The M. H. Hackett 
Co. © 9Se P 5k; KK102530. 

Good news for filter tip smokers. 
Herbert Tareyton with the new se- 
lective filter ... brings you real 
filtration and smoking satisfac- 
tion. (In Boston traveler, Sept. 
13, 195l(., p. Ik) Appl. author: 
The M. H. Hackett Co. © 13Sep5k; 
KK10l6kk. 

Good news for filter tip smokers. 
Herbert Tareyton with the new se- 
lective filter ... brings you real 
filtration and smoking satisfac- 
tion. (In Boston traveler, Sept. 
13, I95I4., p. Ik) Appl. author: 
The M. H. Hackett Co. © 13Sep5k; 
KK10190k. 

Good news for filter tip smokers. 
Presenting Herbert Tareyton with 
the new selective filter and fa- 
mous Tareyton quality. (In the 
Boston daily globe, Aug. 23, 195k, 
p. 7) Appl. author: The M. H. 
Hackett Co. © 23Aug5k; KK99829. 



1954 



COMMERCIAL PRINTS AND LABELS 



123 



Handle cured tobacco efficiently for 
better market appearance. (In the 
Southern planter, Aug. 1954, p. 
15) Appl. author: Carl Camenisch 
Advertising, inc. © lAug54; 
KK99266. 

Harvest at full maturity for better 
flue-cured quality. (In the 
Southern planter, June 19514., p. 
I4-) Appl. author: Carl Camenisch 
Advertising, inc. © Uun54; 
KK9778I4.. 

I am fond of your Lucky Strike. I 
am fond of your Lucky Strike, says 
Jeanmaire, the brilliant interna- 
tional star of motion pictures ... 
(In the Saturday evening post, 
Sept. 18, I95I)., p. 60) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, inc. © 15Sep54; KK102263. 

I am fond of your Lucky Strike. 
It's toasted to taste better. I 
am fond of your Lucky Strike, says 
Jeanmaire, brilliant star of mov- 
ies ... (In Newsweek, Sept. 20, 
1954. P« 1+ of cover) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, inc. © l6Sep54; KK102261. 

It's all a matter of taste. A few 
words on humor from . . . Rube Gold- 
berg. Lucky Strike. (In the Sat- 
urday evening post, May 1, I95J4.) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, inc. © 2dApr5k; 
KK96360. "*' 

It's all a matter of taste. A man 
who smokes a Lucky Strike is 
really on the ball. (In the Red- 
bird, Beaumont, Tex., Apr. 1, 
1954, p. 4) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
inc. © lApr5i(.; KK9775B. 

It's all a matter of taste. An old 
French saying, by Le Pavilion's 
Henri Soule", world-famous restau- 
rateur. Lucky Strike. (In the 
New Yorker, Apr. 3, 1954, P« 39) 
Appl. author: Batten, Barton, 
Durstine & Osborn, inc. © lApr5k: 
KK98369. 

It's all a matter of taste. Base- 
ball's immortal Ty Cobb speaks his 
mind. Lucky Strike. (In Field & 
stream, Mar. I95I4., p. 5) Appl. 
author: Batten, Barton, Durstine & 
Osborn, inc. © 24Feb5lj.; KK98371. 

It's all a matter of taste. Corn 
silk, cubebs and my most constant 
companion, by H. Allen Smith. 
Lucky Strike. (In Collier's, Mar. 
5. 1954. P. 17) Appl. author: 
Batten, Barton, Durstine & Osborn, 
inc. © 19Feb54; KK97738. 

It's all a matter of taste. For 
cleaner, fresher, smoother smokes 
... Lucky Strike. (In Redbird, 
Beaumont, Tex., Feb. 19, 195k) 
Appl. author: Batten, Barton, 
Durstine & Osborn, inc. 
© 19Feb5k; KK98363. 

It's all a matter of taste. Good 
taste isn't always expensive, says 
Selma Day. Lucky Strike. (In the 
Baltimore Afro -American, May !»., 
1954) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, inc. 
© l4May5l).; KK9838I. 

It's all a matter of taste. He 
didn't like the pretty hat that I 
had set my heart on ... Lucky 
Strike. (In Redbird, Beaumont, 
Tex., Jan. 22, I95I4.) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, inc. © 22Jan54; KK98366. 

It's all a matter of taste. I don't 
have to smoke Luckies, says Robert 
Montgomery. (In Household, Jan. 
1954. P. 25) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
inc. ©20Dec53; KK97741. 

It's all a matter of taste. I'm no 
ad writer, says Jack Kramer, Amer- 
ica's greatest tennis player. 



Lucky Strike. (In True, May 195k) 
Appl. author: Batten, Barton, 
Durstine & Osborn, inc. © 20Apr5k: 
KK98362. 

It's all a matter of taste. In 
plane or train, in boat or car 
... Lucky Strike, (in the Red- 
bird, Beaumont, Tex., Mar. 5, 
!954» P« 3) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
inc. © 5Mar54; KK97752. 

It's all a matter of taste. It 
takes three years of steady work 
to earn a Ph.D. ... College smok- 
ers prefer Luckies. (In Redbird, 
Beaumont, Tex., Feb. 12, 195k) 
Appl. author: Batten, Barton, 
Durstine & Osborn, inc. 
© 12Feb5k; KK98364. 

It's all a matter of taste. It's 
not surprising Luckies lead ... 
(In the Redbird, Beaumont, Tex., 
Mar. 12, 1954, p. 3) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, inc. © 12Mar54; KK97753. 

It's all a matter of taste. I've 
tried so many cigarettes, all 
brands from A to Z ... Lucky 
Strike. (In Redbird, Beaumont, 
Tex., Feb. 5, I95I4.) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, inc. © 5Feb5k; KK98365. 

It's all a matter of taste. Late 
for your date? Lucky Strike. (In 
the Redbird, Beaumont, Tex., Mar. 
2 °> 195il-i P. 8) Appl. author: 
Batten, Barton, Durstine & Osborn, 
inc. © 26Mar54; KK97755. 

It's all a matter of taste. Let 
your husband choose your hat, 
says Mildred Blount. Lucky 
Strike. (In the Baltimore Afro- 
American, Mar. 23, I95].., p. 8) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, inc. © 23Mar54; 
KK97736. 

It's all a matter of taste. No 
guessing games with cigarettes ... 
Lucky Strike. (In the Redbird, 
Beaumont, Tex., Feb. 26, 1954» p. 
5) Appl. author: Batten, Barton, 
Durstine & Osborn, inc. 
© 26Feb54; KK9775I. 

It's all a matter of taste. Noted 
designer, Lilly Dache" recalls a 
Texan and his taste. Lucky Strike. 
(In Better living, Apr. 1954» P. 
7) Appl. author: Batten, Barton, 
Durstine & Osborn, inc. 
© l8Mar54; KK98378. 

It's all a matter of taste. Private 
life of a public official, by Wil- 
liam T. Andrews. Lucky Strike. 
(In the Baltimore Afro-American, 
May 18, 195k ) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
inc. © l8May5l+; KK9838O. 

It's all a matter of taste. Red 
Grange, America's greatest all- 
time ball carrier, gives some 
thoughts on football. Lucky 
Strike. (In Field & stream, Jan. 
1954. P. 49) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
inc. © 24Dec53; KK97739. 

It's all a matter of taste. Saving 
soil and smoking Luckies, by H. H. 
Doc Mundy. (In Grit, Williams- 
port, Pa., Nov. 15, 1953, p. 20) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, inc. © 1SNov53; 
KK97756. 

It's all a matter of taste. Screw- 
ball ideas and cigarettes, by Ted 
Shearer. Lucky Strike. (In the 
Baltimore Afro-American, Apr. 20, 
1954) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, inc. 
© 20Apr£4; KK98382. 

It's all a matter of taste. Screw- 
ball ideas and cigarettes, by Ted 
Shearer. Lucky Strike. (In the 
Baltimore Afro-American, Nov. 3> 



1953» p. 4) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
inc. © 3Nov53; KK97734. 

It's all a matter of taste. The 
etiquette of smoking, by Amy Van- 
derbilt. Lucky Strike. (In 
Better living, Feb. 195k, P. 15) 
Appl. author: Batten, Barton, 
Durstine & Osborn, inc. © lkJan5k: 
KK98379. M " 

It's all a matter of taste. When 
students burn the midnight oil ... 
Lucky Strike. (In the Redbird, 
Beaumont, Tex., Mar. 19, 1954, p. 

3) Appl. author: Batten, Barton, 
Durstine & Osborn, inc. 
©19Mar54; KK97754. 

It's all a matter of taste. Would 
you like to be a reporter? asks 
William G. Nunn, Sr. Lucky Strike. 
(In the Baltimore Afro-American, 
Feb. 9, 1954) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
inc. © 9Feb54; KK97735. 

It's easy as pie, no entry blanks. 
Write a Lucky Strike jingle, based 
on the fact that Luckies taste 
better. (In the Redbird, Beau- 
mont, Tex., Oct. 2, 1953, p. 4) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, inc. © 20ct53; 
KK97742. 

The kind of baseball I like, by 
Walter Smoky Alston, manager of 
the Brooklyn Dodgers. Lucky 
Strike. (In Brooklyn vs. New York 
Yankees, Apr. 9, 1954) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, inc. © 9Apr54; KK98368. 

Latest bulletin. Brand-new nation- 
al survey shows college students 
prefer Luckies. (In the Redbird, 
Beaumont, Tex., Oct. 16, 1953» P» 

4) Appl. author: Batten, Barton, 
Durstine & Osborn, inc. 

© 160ct53; KK97743. 

Latest college survey shows Luckies 
lead again. Don't take my word, 
Just take one puff ... (In the 
Redbird, Beaumont, Tex., Nov. 12, 
1953. P. 4) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
inc. © 12Nov53; KK97747. 

Latest college survey shows Luckies 
lead again. How do I love those 
Lucky Strikes? (In the Redbird, 
Beaumont, Tex., Oct. 30, 1953, p. 
4) Appl. author: Batten, Barton, 
Durstine & Osborn, inc. 
© 300ct53; KK97745. 

Latest college survey shows Luckies 
lead again. She hoped that he'd 
propose by -mail ... (In the Red- 
bird, Beaumont, Tex., Dec. 11, 
1953. ?• 4) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
inc. © HDec53; KK97749. 

Latest college survey shows Luckies 
lead again. We're not so formal 
way out west ... (in the Redbird, 
Beaumont, Tex., Nov. 6, I953, p. 
4) Appl. author: Batten, Barton, 
KK977k6 e & ° 3b0rn ' lnc * © 6Nov53; 

Latest college survey\hows Luckies 
lead again. When dinner dishes 
are all done ... (In the Redbird, 
Beaumont, Tex., Dec. 4, 1953, p . 
k) Appl. author: Batten, Barton, 
Durstine & Osborn, inc. ©kDec53: 
KK9774«. ^^4^035, 

Luckies taste better, cleaner, 
fresher, smoother. [3 college 
students] (In Pittsburgh vs. Chi- 
cago Bears, Aug. 15, I953) Appl. 
author: Batten, Barton, Durstine & 
Osborn, inc. © 15Aug53; KK97740. 

North, south, east and west, Amer- 
ican's big 3 lead the field. 
Lucky Strike, Pall Mall, Herbert 
Tareyton. [Endorsed by] Andy 
De Koninck [and 5 others] (In 
Chain store age, Sept. 1954» P» 



124 



CATALOG OF COPYRIGHT ENTRIES 



July-Dec. 



AMERICAN TOBACCO COMPANY. Cont'd. 

North, south, east and west. Cont'd. 
122) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, inc. 
© 30Aug5U; KK102253. 

Profit column by Lucky. Colorful 
Lucky Strike decals are two-way 
money makers ... (In Vend-direc- 
tory, Jan. 1, 1954. P« 82 ) A PPl» 
author: Batten, Barton, Durstine & 
Osborn, inc. © Uan54; KK97757* 

Proper attention to curing gives 
tobacco better color. (In the 
Southern planter, July 1954. P« 
7) Appl. author: Carl Camenisch 
Advertising, inc. © Uul54j 

KK981tf7- 

Put quality first in choosing flue- 
cured varieties. (In the Southern 
planter, Nov. 1954, P« 4) Appl. 
author: Carl Camenisch Advertis- 
ing, inc. © 1Nov54; KKIOI7O7. 

Retail reminders by Lucky. No. 14 
of a series. (In Chain store 
age (Western grocery managers 
ed. ), Jan. 1954, P» 16) Appl. 
author: Batten, Barton, Dur- 
stine & Osborn, inc. © 30Dec53; 

KK97737. ^ ', „ ,* 
Retail reminders by Lucky. No. 15 
of a series. (In Chain store age, 
grocery ed., Mar. 1954, P* 86) 
Appl. author: Batten, Barton, 
Durstine & Osborn, inc. © 26Feb54j 

KK98377. 
Retail reminders by Lucky. No. 16 
of a series. (In Chain store age, 
grocery ed., May 1954, p. 30) 
Appl. author: Batten, Barton, 
Durstine & Osborn, inc. © 30Apr54; 
KK98376. 
Ripe Burley tobacco yields more cig- 
arette grades. (In the Kentucky 
farmer, Aug. 1954, P» 3) Appl. 
author: Carl Camenisch Advertis- 
ing, inc. © lAug54; KK99066. 
Rotate crops for protection against 
soil-borne tobacco diseases. (In 
the Southern planter, Oct. 1954. 
p. 13) Appl. author: Carl Camen- 
isch Advertising, inc. © I0ct54» 
KK100942. 
Rotation improves soil condition for 
higher quality in Burley. (In the 
Kentucky farmer, Nov. 1954, P- 3) 
Appl. author: Carl Camenisch Ad- 
vertising, inc. © 1Nov54» 
KK102141. 
Start preparing plant beds now for 
healthier tobacco plants. (In the 
Kentucky farmer, Sept. 1954, P» 3) 
Appl. author: Carl Camenisch Ad- 
vertising, inc. © lSep54» 
KKIOOO89. 
Strip and sort Burley with uniform- 
ity as goal. (In the Kentucky 
farmer, Oct. 1954, P« 3) Appl. 
author: Carl Camenisch Advertis- 
ing, inc. © 10ct54; KKIOO77I. 
Take care of plant beds for finer 
flue-cured tobacco. (In the 
Southern planter, Sept. 1954» P« 
9) Appl. author: Carl Camenisch 
Advertising, inc. © lSep54; 
KK100090. 
31,000 actual student interviews 
show college smokers prefer 
Luckies to all other brands. 
cCo-ed at blackboards (In 
Redbird, Beaumont, Tex., Jan. 
15, 1954) Appl. author: Batten, 
Barton, Durstine & Osborn, inc. 
© l5Jan54; KK98367. 
31,000 actual student interviews, 
show college smokers prefer Luck- 
ies to all other brands. c3 male 
& 3 female heads:: (In the Red- 
bird, Beaumont, Tex., Jan. 8, 
1954, P« 4) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
inc. © 8Jan54; KK97750. 
Tobacco extension services help 
improve burley quality. (In the 
Kentucky farmer, Dec. 1954» P« 3) 



Appl. author: Carl Camenisch Ad- 
vertising, inc. © lDec5ij.; 
KK102802. 
Tobacco extension workers help im- 
prove flue-cured quality. (In the 
Southern planter, Dec. 1954. P* 3) 
Appl. author: Carl Camenisch Ad- 
vertising, inc. © lDec54; 
KK102344. 
Topping and suckering affect ciga- 
rette grades. (In the Kentucky 
farmer, July 1954. P* 3) *»*• 
author: Carl Camenisch Advertis- 
ing, inc. © Uul54; KK985B9. 
What makes a Lucky taste better? 
cEndorsed bya Betsy von Fursten- 
berg. (In Look, June 15, 1954) 
Appl. author: Batten, Barton, 
Durstine & Osborn, inc. 
© Uun54; KK98370. 
What makes a Lucky taste better? 
[Endorsed by] Betsy von Fursten- 
berg. (In Time, June 7, 1954, P» 
2-3) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, inc. 
© 3Jun54; KK102264. 
What makes a Lucky taste better? 
[Endorsed by] C. C. Dejoie, Jr. 
(In the Baltimore Afro -American, 
June 15, 1954) Appl. author: 
Batten, Barton, Durstine & Osborn, 
inc. © 15Jun54; KK101648. 
What makes a Lucky taste better? 
[Endorsed by] Don Newcombe. (In 
the Baltimore Afro -American, June 
1, 1954) Appl. author: Batten, 
Barton, Durstine & Osborn, inc. 
© Uun54; KK101647. 
What makes a Lucky taste better? 
[Endorsed by] Prank L. Stanley. 
(In the Baltimore Afro -American, 
July 10, 1954) Appl. author: 
- Batten, Barton, Durstine & Osborn, 

inc. © 6Jul54; KK102244. 
What makes a Lucky taste better? 
[Endorsed by] G. James Fleming. 
(In the Baltimore Afro -American, 
Aug. 14, 1954) Appl. author: 
Batten, Barton, Durstine & Osborn, 
inc. © 10Aug54; KK102249. 
What makes a Lucky taste better? 
[Endorsed by] James (Junior) Gil- 
liam) (In the Baltimore Afro- 
American, Aug. 7, 1954) Appl. 
author: Batten, Barton, Durstine & 
Osborn, inc. © 3Aug54; KK102248. 
What makes a Lucky taste better? 
[Endorsed by] Jesse Owens. (In 
the Baltimore Afro -American, July 
24, 1954) Appl. author: Batten, 
Barton, Dur3tine & Osborn, inc. 
© 20Jul54; KK102246. 
What makes a Lucky taste better? 
[Endorsed by] Jimmy Hatlo. (In 
Better living, Aug. 1954, P« 3) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, inc. © 15Jul54; 
KK101024. 
What makes a Lucky taste better? 
[Endorsed by] Jimmy Hatlo. (In 
Life, July 5, 1954, P- 4 °f cover) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, inc. © 2Jul54j 
KK102258. 
What makes a Lucky taste better? 
cEndorsed by3 Mildred Blount. 
(In Ebony, July 1954. P« 3) 
Appl. author: Batten, Barton, 
Durstine & Osborn, inc. 
© 13Jun54; KK98375. 
What makes a Lucky taste better? 
[Endorsed by] Mildred Blount. (In 
the Baltimore Afro-American, July 
31, 1954) Appl. author: Batten, 
Barton, Durstine & Osborn, inc. 
© 27JU154; KK102247* 
What makes a Lucky taste better? 
[Endorsed by] Pee Wee Reese. (In 
True, the man's magazine, Sept. 
1954. P» 13) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
inc. © 20Aug54; KK102265. 



What makes a Lucky taste better? 
[Endorsed by] Rov Campanella. (In 
Ebony, Sept. 1954, P. 3) Appl. 
author: Batten, Barton, Durstine & 
Osborn, inc. © llAug54; KKIO2256. 
What makes a Lucky taste better? 
[Endorsed by] Ruthe Campanella. 
(In the Baltimore Afro -American, 
July 3, 1954) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
inc. ©29Jun54; KK102243. 
What makes a Lucky taste better? 
[Endorsed by] Sam Snead. (In 
Look, Aug. 10, 1954, P. 4 of cov- 
er) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, inc. 
©27 Jul 54; KK102259. 
What makes a Lucky taste better? 
[Endorsed by] Selma Day. (In the 
Baltimore A fro -American, Aug. 21, 
1954) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, inc. 
© 24Aug54; KK102250. 
What makes a Lucky taste better? 
[Endorsed by] Ted Shearer. (In 
the Baltimore Afro -American, Oct. 
23, 1954) Appl. author: Batten, 
Barton, Durstine & Osborn, inc. 
© 190ct54; KK102252. 
What makes a Lucky taste better? 
[Endorsed by] Ted Williams. (In 
Look, Oct. 19, 1954. P* 5) Appl. 
author: Batten, Barton, Durstine & 
Osborn, inc. © 50ct54; KK102260. 
What makes a Lucky taste better? 
[Endorsed by] William G. Nunn. 
(In the Baltimore Afro -American, 
July 17, 1954) Appl. author: 
Batten, Barton, Durstine & Osborn, 
inc. © 13JU154; KK102245. 
What makes a Lucky taste better? 
[Endorsed by] William T. Andrews. 
(In the Baltimore Afro -American, 
Oct. 9, 1954) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
inc. © 50ot54; KKI02251. 
What makes a Lucky taste better? 
cGirl driving a farm implements 
(In Farm & ranch, July 1954. 
p. 11) Appl. author: Batten, 
Barton, Durstine & Osborn, inc. 
© 10Jun54; KK98372. 
What makes a Lucky taste better? 
[Man leaning on farm implement] 
(In Farm journal, Oct. 1954. P* 
13) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, inc. 
© 13Sep54; KK102257. 
What makes a Lucky taste better? 
[Man standing in doorway] (In 
Country gentleman, Sept. 1954) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, inc. © 25Aug54; 

KK102255. «..•.'• 

What makes a Lucky taste better. 
[Man standing in field; horses 
grazing] (In Weekly star farmer, 

Nov! 3? 1954) APPl- au * h ° r: Bat " 
ten, Barton, Durstine & Osborn, 

inc. ©3Nov54; KK102267. 
What makes a Lucky taste better? To 
me, taste is the big thing in a 
cigarette, says Jack Sharkey. (In 
True, July 1954) A PPl« author: 
Batten, Barton, Durstine & Osborn, 
inc. © 20Jun54? KK9836I. 

What makes a Lucky taste better? 
[Two men conversing] (In Weekly 
star farmer, July 7, 1954) Appl. 
author: Batten, Barton, Durstine & 
Osborn. inc. © 7Jul54; KK102266. 

What makes a Lucky taste better? 
[Young man with lighter, girl with 
cigarette] (In San Francisco 
forty-niners, Aug. 30, 1954) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, inc. © 8Aug54; 
KK102262. 

AMERICAN TRACTOR CORPORATION. © 

Communities save thousands of dol- 
lars with Terratrac. (In the 
American city, Oct. 1953, p. 130) 
Appl. author: Lillian D. Rojtman. 
© 10ct53; KK100286. 



1954 



COMMERCIAL PRINTS AND LABELS 



125 



AMES- BARRY COMPANY. 

b diamond bridal set. Sheet. 
©Leo Pevsner, d.b. a. Ames-Barry 
Co.; 2Jun54; KK97807. 

ANCIENT AGE DISTILLING COMPANY. 

Why Ancient Age can say, if you can 
find a better bourbon, buy it. 
(In San Francisco examiner, Nov. 
17, I95I4., p. 12) Appl. author: 
William H. Weintraub & Co., inc. 
© Schenley Distillers, inc., 
d.b. a. Ancient Age Distilling Co.; 
17Nov5l|; KK102608. 

ANDERSON COMPANY. © 

Anco all- season solvent for use in 
all windshield washers. Form 0I4.- 
02b0. [Catalogue] Sheet. 
© 29JUI5J4.; KK99H4.5. 

Anco factory authorized sales and 
service. Form OI4.-OO6I, rev. 
II-5I4.. (Windshield wiper blades 
& arms for automobiles) Card. 
© ION0V5I4.; KKIOI503. 

Anco Super Service model Universal 
Clear-Flex windshield wiper 
blades. Fit all dead-locker and 
flat-hook arms ... Label. 
© 80ct5l4.; KKIOO883. 

Anco Super-Service model Universal 
Rain-Master windshield wiper 
blades. Direct coupler, slips on 
... Label. © 80ct5U; KKIOO88I4.. 

Anco Universal Clear-Flex windshield 
wiper blades. Super Service mod- 
el. Fits all wiper arms on curved 
windshields. Label. © 80ct5l+.; 
KK100881. 

Anco Universal Rain-Master wind- 
shield wiper blades. Super Serv- 
ice model. No adapters, no con- 
verters ... Label. © 80ct5lj.; 
KK100882. 

Anco windshield wiper hose fits all 
wiper motors and windshield wash- 
ers. Form OI4.-O382 8-514.. Sheet. 
© 2Sep5U; KKIOO87I. 

Check sheet; Anco Super Service 
model [windshield wiper] blades 
and arms, for replacements on pas- 
senger cars. Form 014.-0388. 
© UOct5l4.; KKIOO875. 

Dealer's application for refunding 
package, for Anco all-car service 
cabinet. Form OI4.-O208, rev. IO-5I4.. 
(Windshield wiper blades & arms 
for automobiles) Sheet. 
© 50ct5l(.; KKIOO879. 

Dealer's application for refunding 
package, for Anco Serviseller. 
Form 014.-0352, rev. IO-5I4.. (Wind- 
shield wiper blades & arms for 
automobiles) Sheet. © 50ct5l4.; 
KK100880. 

Dealer's requisition for Anco $6.70 
retail bonus. Form OU-O389, rev. 
10-514.. (Windshield wiper blades & 
arms for automobiles) Sheet. 
© 220ct5U; KKI01502. 

Did somebody say 1/2 off on a spare 
pair (we said spare pair) of Anco 
wiper blades? Form OI4.-0385. 
Self -mailer. © 10Aug54; KK99I46. 

Easy way to put on Anco Big-Shot 
windshield washer. Form OI4.-O368, 
rev. 8-5I4.. Folder. © l6Sep5l4.; 
KKIOO873. 

Give your car a safe and happy holi- 
day, with live new Anco windshield 
wiper blades. Window poster. 
© 2Dec5l4.; KK102276. 

Here are the latest advances in vi- 
sion control equipment that helps 
millions of car owners ... Form 
OI4.-O386. (Windshield wiper blades 
& arms for automobiles) Folder. 
©2Sep5l4.; KKIOO872. 

Mr. Anco Distributor: Now get Anco 
new Universal Super Service model 
windshield wiper blades. Form 
OI4.-O39I4. IO-5I4.. Catalogue sheet. 
© l4.0ct5U; KKIOO878. 



New Anco all-car assortment. Super 
Service model Universal wiper 
blades with Anco exclusive cush- 
ionite rubber. Label. © 80ct5l|; 
KK100885. 

New Super Service model Anco Clear- 
Flex Universal windshield wiper 
blade. Form OI4.-O392 IO-5I4.. Cat- 
alogue sheet. © l+Oct 5I+; 
KKIOO876. 

New Super Service model Anco Rain- 
Master Universal windshield wiper 
blade. Form OI4.-O393 IO-5I4.. Cat- 
alogue sheet. © I|0ct5l4.; 
KKIOO877. 

Now at no cost, dealer gets this 
Anco all-car service cabinet. 
Anco windshield wiper blades and 
arms. Form OI4.-O205, rev. IO-5I4.. 
Catalogue sheet. © i|.0ct5Uj 
KKIOO87I4.. 

Now, get an extra 20 °/o on Anco 
One-Shot [windshield wiper] 
blades, as Anco half & half retail 
sales bonus. Sheet. © 2Dec5l4-; 
KK102277. 

ANEMOSTAT CORPORATION OF AMERICA. © 
1955 condensed selection data. 
Anemostat draftless aspirating 
air diffusers. Folder. Appl. 
author: Jess H. Cloud. © 30Sep5l|; 
KKIOI615. 

ANGLE, PAUL M. 

Emily Post. SEE Kingsport Press, 
inc. 

H. R. Helper. SEE Kingsport Press, 
inc. 

John Dewey. SEE Kingsport Press, 
inc. 

John Steinbeck. SEE Kingsport 
Press, inc. 

M. C. Perry. SEE Kingsport Press, 
Inc. 

The mail order catalog. SEE Kings- 
port Press, inc. 

ANN ARBOR INSTRUMENT WORKS. © 

For fracture of the upper femur, Ann 
Arbor surgical nail and plate. 
Sheets. Appl. author: Franklin 
L. Everett. © llAug5l4.; KK101280. 

ANTLE (L. L. ) AND COMPANY, INC. © 

Sales information; Anco quality soup 
bases. 3 p. Appl. author: Wil- 
liam F. Owens. © 2Sep5l|; KK99787. 

ANTLE CARROTS, INC. © 

Pirates Gold California carrots. 
2 doz. 1 lb. pkgs. Label. Appl. 
author: Albert Zadek. © lJun5l|.; 
KK100266. 

APEX ACCESSORIES COMPANY, INC. © 
Apex Quadra-Flex watchbands. (In 
the Jewelers' circular-keystone, 
Sept. 195I4., p. I6a-l6d) Appl. 
author: Irving Berk Co., inc. 
© lSep5l4.; KKIOIII42. 

APEX PERMANENT CRAYON COMPANY. 

Apex Removo; solvent for removing 
Apex permanent crayon markings. 
Contents - I4. oz. Label. © Apex 
Permanent Crayon Co., an individ- 
ual proprietorship of Wesley A. 
Sowle; 2l4.Sep5U; KK100181. 

APPLIANCE SERVICE SPECIALISTS COM- 
PANY. 

Alladin Formula 11 coffee stain re- 
mover. Net wt. II4. oz. Label. 
© Appliance Service Specialists 
Co., Rodger Bixler, sole owner; 
24Sep54; KK100322. 

ARC